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Coldwell Banker

Coldwell Banker is an real estate brokerage and one of the oldest in the industry, founded in 1906 in , , and currently owned by Inc. It operates as a global network with over 100,000 affiliated agents across approximately 3,000 offices in 48 countries and territories as of mid-2025, specializing in residential, luxury, and commercial real estate services. The company traces its origins to the aftermath of the , when Colbert Coldwell, a young sales associate, co-founded the firm as , Lynch & Coldwell to provide honest brokerage services amid widespread displacement. In 1913, Benjamin Arthur Banker joined as a partner, leading to the renaming as Coldwell Banker, which marked the beginning of its expansion across by and into national and international markets. Key milestones include achieving commercial success in the 1950s, going public in 1968, and embracing digital innovations; today, it emphasizes agent empowerment through programs like RealVitalize® for home renovations and the Seller’s Assurance Program. Under the leadership of President and CEO Kamini Lane since 2023, Coldwell Banker Realty—the company-owned arm—focuses on supporting its network of approximately 52,000 agents in the U.S. through approximately 600 offices, while the broader model drives global growth, including expansions into five new countries in early 2025. The brand has been recognized for ethical practices, earning a spot on Ethisphere's World's Most Ethical Companies list for 14 consecutive years as of 2025, and maintains a strong commitment to , such as donations exceeding $3.37 million to St. Jude Children’s Research Hospital since 2020, as of September 2025.

Overview

Company Profile

Coldwell Banker is a prominent brokerage founded on August 27, 1906, in , , by Colbert Coldwell, Albert Nion Tucker, and John Conant Lynch. The company's core mission centers on fulfilling the dream of homeownership by leveraging local expertise and global connections to serve clients in both residential and commercial sectors. This approach emphasizes empowering agents with tools for success while prioritizing customer service and integrity. As of November 2025, Coldwell Banker operates as a franchise under Inc., maintaining a global network of approximately 2,800 offices and over 100,000 affiliated agents across 48 countries and territories. Its headquarters are located in .

Leadership and Headquarters

Coldwell Banker, as a of Inc., is overseen by Ryan M. Schneider, who has served as and President of the parent company since December 31, 2017. Schneider, a member of Anywhere's , provides strategic direction for the broader organization, including initiatives focused on agent empowerment and technological integration across its brands. At the brand level, Kamini Rangappan Lane serves as President and of Coldwell Banker Realty, leading a network of approximately 52,400 agents across more than 55 U.S. markets with an emphasis on operational excellence and innovation. Lane, who assumed the role in March 2023, brings extensive expertise in technology and strategy to support agent productivity and client services. Complementing her , Jason Waugh acts as President of Coldwell Banker Affiliates, overseeing franchise marketing, training, and global expansion efforts to strengthen the brand's network. Key executives within Coldwell Banker Realty include Thomas N. Rispoli Jr., since April 2018, who manages financial strategies aligned with agent-centric growth, and Lindsay Listanski, National Vice President of since 2011, responsible for driving media, , and communications initiatives. Peter J. Sobeck, Chief Recruiting Officer since September 2016, focuses on expanding the independent sales associate base and enhancing recruitment productivity. These leaders report into Anywhere Real Estate's governance structure, which emphasizes collaborative oversight through its board to foster agent empowerment programs. The operational headquarters of Coldwell Banker, shared with Anywhere Real Estate Inc., is located at 175 Park Avenue in 07940. Established following the 2006 spin-off that formed the company's independent structure, the Madison facility serves as the central hub for support, technology development, and . This location facilitates coordinated administration for the brand's domestic and international operations, including resources for and .

History

Founding and Early Years

Coldwell Banker was established on August 27, 1906, in the immediate aftermath of the devastating earthquake and fires that destroyed much of the city earlier that year. The company emerged as a response to the urgent needs of displaced families, aiming to facilitate rebuilding efforts by connecting people with available properties amid widespread chaos and opportunistic in the real estate market. This founding context positioned the firm as a stabilizing force in a time of crisis, prioritizing community recovery over short-term gains. The company was founded by three individuals with complementary expertise: Colbert Coldwell, a 23-year-old associate previously with the firm Davidson & Leigh; Albert Nion Tucker, a 36-year-old seasoned banker; and John Conant Lynch, a prominent , , and former California legislator. Coldwell, driven by his observations of families struggling to rebuild, brought frontline experience, while Tucker provided financial acumen and Lynch contributed legal and investment insights, along with social connections among San Francisco's elite. Their initial focus was on residential , targeting honest brokerage services for buyers and sellers in a market rife with unethical practices. Operating under the name Tucker, Lynch & Coldwell, the firm opened its first office in downtown , emphasizing ethical standards such as and client to rebuild in the . This approach quickly garnered a reputation for , attracting clients seeking reliable guidance during the reconstruction boom, and the company committed to community-oriented practices that supported long-term housing stability rather than speculation. By 1914, the firm had expanded its presence within through a strategic merger with Banker Realty, incorporating Benjamin Arthur Banker as a key partner and renaming the entity Coldwell, Banker & Company. This partnership reinforced the company's foundational principles of ethics and expertise, solidifying its role in the state's growing sector during the early .

Expansion and Name Changes

During the recovery from the , Coldwell, Banker & Company solidified its dominance in by expanding its residential operations statewide. By 1937, the firm had opened seven offices across Northern and , including new locations in San Mateo and Wilshire, to capitalize on the renewed demand for housing amid economic stabilization. The company achieved major success in by 1950, diversifying its services beyond residential properties to include brokerage for office buildings, retail spaces, and large-scale developments, which broadened its market influence during the post-World War II economic boom. In 1974, the firm was officially renamed Coldwell Banker, streamlining its branding to honor the partnership between founders Colbert Coldwell and Benjamin Arthur Banker while reflecting the merged identities that had defined its growth since 1914. Franchising initiatives began in 1982, enabling rapid territorial expansion through affiliations with independent brokerages and laying the groundwork for nationwide presence by the decade's end. The company's international expansion commenced in 1996 with the opening of its first office outside the in Toronto, Canada, introducing the brand to global markets and supporting cross-border residential and commercial transactions. Building on this growth, Coldwell Banker pioneered in 2007 by launching GPS-enabled mobile listings and search tools, becoming the first national real estate firm to offer such capabilities and enhancing accessibility for agents and clients.

Ownership Transitions

In 1981, acquired Coldwell Banker for $179 million in cash and stock, integrating the real estate firm into its broader financial services network that included and focusing on accelerating national franchising to leverage Sears' retail infrastructure for real estate growth. This move positioned Coldwell Banker as a key component of Sears' diversification strategy beyond retail, enabling opportunities in mortgages, insurance, and brokerage services. By 1993, Sears sold Coldwell Banker's residential real estate operations to the Fremont Group, a San Francisco-based firm, in a valued at $230 million, which allowed the company to operate more independently from Sears' corporate structure and refocus on core brokerage activities. Under Fremont's ownership, Coldwell Banker emphasized operational autonomy and strategic s in its franchise model without the constraints of a larger . In 1996, HFS Inc.—later rebranded as Corporation—acquired Coldwell Banker from Fremont for $640 million in cash plus the assumption of about $100 million in debt, marking a period of aggressive expansion that included rapid international and acquisitions of complementary brands. However, 's 1998 accounting , involving inflated earnings and fraudulent practices, severely damaged investor confidence and led to regulatory scrutiny, ultimately contributing to the company's decision to its division in 2006 as Realogy Corporation through an valued at approximately $1.65 billion. Realogy, encompassing Coldwell Banker and other franchises, was subsequently acquired by in a $7.75 billion in 2007, which recapitalized the company amid a challenging housing market but shifted strategic priorities toward cost efficiencies and debt . Realogy returned to trading via an IPO in 2021, and in May 2022, it rebranded as Inc. to reflect a modernized focus on integrated services, with Coldwell Banker remaining a under this ly traded entity (NYSE: HOUS). As of 2025, operates without dominant control, having transitioned to broader institutional ownership following its relisting.

Business Operations

Franchise Model

Coldwell Banker operates as a franchised network of independently owned and operated brokerages licensed by Inc., its parent company, allowing franchisees to leverage the brand's national recognition while maintaining local autonomy in day-to-day operations. This structure supports over 700 offices across the , with franchisees benefiting from centralized brand standards, shared marketing, and operational guidelines enforced through licensing agreements. The brand provides extensive support to its agents through proprietary tools and resources designed to enhance productivity and professional development. Key offerings include the MoxiEngage CRM platform, which integrates , automated action plans, drip campaigns, and buyer portals to streamline client interactions. Additionally, agents access marketing resources via MoxiImpress for creating customized collateral and comprehensive training programs, such as the Product Studio courses, which cover best practices for core tools and services. This emphasis on agent empowerment contributes to high loyalty, with Coldwell Banker ranked #1 in agent loyalty in a 2024 survey where 85% of affiliated agents reported satisfaction and 54% noted improved business performance since joining. Revenue for the franchise system is generated primarily through initial franchise fees, ongoing royalties, and ancillary services. Franchise fees range from $0 to $25,000 depending on incentives like waivers for qualified owners, while royalties typically amount to 6% of gross commissions, capped annually per to balance costs with support value. Additional income streams include fees and referral fees from inter-franchise client referrals. The model's effectiveness is evident in the brand's luxury segment performance, where affiliated s achieved $240 million in daily sales of properties over $1 million in 2024, underscoring the potential for franchisees in high-value markets. Recruitment and retention efforts focus on strategic renewals and expansion incentives to sustain network growth. In Q1 2025, Coldwell Banker renewed agreements with 33 existing franchisees, securing $7.7 billion in anticipated sales volume and demonstrating strong retention amid competitive market conditions. These initiatives include financial rebates, mentoring from executives, and tailored support to attract and retain top-performing brokerages, contributing to the addition of 20 new offices globally in the same period.

Services and Offerings

Coldwell Banker provides comprehensive residential real estate services, assisting clients with buying, selling, and renting homes through a network of over 100,000 agents. For buyers, agents offer guidance on pre-approval, property selection, offer negotiation, and closing processes, including market analysis via Comparable Market Analysis (CMA) reports and the Move Meter® tool, which compares locations based on affordability and home prices. Sellers benefit from expert pricing strategies, marketing on platforms like coldwellbanker.com and realtor.com, and negotiation support, with agent-assisted sales achieving a median price $120,000 higher than FSBO transactions in 2021. Relocation assistance includes connecting clients to trusted lenders and helping with new home searches, while renting services emphasize agent expertise in lease negotiations and tenant placement. In commercial , Coldwell Banker operates through its dedicated Coldwell Banker Commercial division, offering brokerage services for buying, selling, and leasing properties such as spaces, outlets, and facilities. These services leverage local knowledge combined with reach to facilitate transactions, providing tailored solutions for property owners and occupiers across various regions. The Coldwell Banker Global Luxury program specializes in high-end residential properties valued at $1 million or more, handling sales through white-glove services, sophisticated , and multi-media marketing strategies. This division facilitates international referrals via its network in 48 countries, supporting daily luxury sales exceeding $240 million based on 2024 U.S. affiliate data for qualifying homes. Additional offerings include mortgage services through partnerships with lenders like PrimeLending and Affinity, enabling pre-approvals, customized loan options, and potential closing cost credits. Clients also access home warranties via collaboration with , covering unexpected repairs for systems and appliances to protect budgets during and after transactions. tools enhance the experience, including tours in property marketing and the company's pioneering mobile platform launched in 2007, which was the first national brand to offer GPS-enabled listings for smartphones.

Global Network

Coldwell Banker maintains a extensive international presence, operating in 48 countries with more than 2,700 offices and over 100,000 affiliated agents as of the second quarter of 2025. This scale enables seamless cross-border transactions through a robust model that supports localized operations worldwide. In the first quarter of 2025, the company added 20 new offices across various markets. Building on this momentum, the second quarter saw the opening of 27 additional offices, entry into five new countries—including , , , , and —and the renewal of 20 affiliates to strengthen existing partnerships. These expansions reflect a strategic push to broaden market access in emerging regions. In the third quarter of 2025, Coldwell Banker added 22 new offices across five countries, including significant growth with five new locations in Argentina and 14 in Turkey, bringing year-to-date totals to 67 new offices across 14 countries and territories, and 68 affiliate renewals securing over $10 billion in anticipated sales volume. The company's international strategy emphasizes luxury and residential real estate sectors, with its first non-U.S. office established in Toronto, Canada, in 1996. Today, it holds a strong position in Europe through recent affiliations in Switzerland, Belgium, and Poland; in Asia via expansions in Saudi Arabia and Turkey; and in Latin America with entries into Chile, Paraguay, and Costa Rica. To adapt to diverse markets, Coldwell Banker employs localized branding tailored to regional preferences while preserving a unified global referral system that facilitates referrals for international clients.

Philanthropic Activities

Key Partnerships

Coldwell Banker established a significant partnership with in 2020 through the "CB Supports St. Jude" initiative, which encourages affiliated agents to donate a minimum of $25 per qualifying transaction to support pediatric cancer research and treatment. This collaboration was renewed in September 2025 for the period from September 2025 to August 2026, continuing the brand's commitment to advancing care. In 2015, Coldwell Banker launched the "Homes for Dogs" project in alliance with Adopt-a-Pet.com, the largest nonprofit pet adoption website in North America, to promote dog adoptions by integrating pet-friendly elements into open houses and real estate events. The initiative has facilitated the adoption of more than 100,000 dogs globally (as of 2023) by leveraging the real estate network to connect potential pet owners with shelter animals. Coldwell Banker committed to in 2006 as part of its centennial celebration, pledging to raise $5 million to fund the construction of 100 homes for low-income families across the . This partnership underscored the company's dedication to initiatives, enabling families to achieve homeownership through collaborative and volunteer efforts. To advance diversity and inclusion, Coldwell Banker introduced the Inclusive Ownership Program in 2020, offering financial incentives, waived initial franchise fees, and mentoring to underrepresented entrepreneurs, including women, minorities, LGBTQ+ individuals, and veterans, in brokerage ownership. Additionally, the company has engaged in disaster relief alliances, such as providing grant assistance to affected colleagues and communities following in 2022.

Fundraising Achievements

Coldwell Banker's philanthropic efforts with have yielded significant results since the partnership began in 2020. Through the CB Supports St. Jude program, the network has raised $3.37 million (as of September 2025) to support the hospital's mission of finding cures and saving children. A highlight was the 2024 Gen Blue Experience event in , where attendees donated $112,404 to St. Jude in a single gathering. In 2025, affiliate Mary Williams made a $1 million to St. Jude, the largest single contribution to date. In the realm of , Coldwell Banker's Homes for Dogs Project, launched in collaboration with Adopt-a-Pet.com, has facilitated the adoption of more than 100,000 dogs globally (as of 2023). The initiative, which included annual adoption drives and awareness campaigns starting in 2015, demonstrated the network's impact on nationwide pet rescue efforts. For housing initiatives, Coldwell Banker marked its 2006 centennial by committing to fund and build 100 homes through , a target achieved by year's end with contributions supporting in multiple communities. This effort raised approximately $5 million and underscored the company's early dedication to . More recently, in 2025, Coldwell Banker honored its "30 Under 30" recipients, recognizing young professionals for exemplary community service alongside sales and leadership accomplishments, further highlighting the network's culture of giving.

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