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Crumar

Crumar is an manufacturer of musical instruments, specializing in , organs, and keyboards, founded in 1971 by Mario Crucianelli in Castelfidardo after he left the accordion and organ company Elka. Originally focused on affordable home organs and electric pianos in the early 1970s, Crumar quickly gained notoriety for producing quirky, budget-friendly string and brass machines, such as the Stringman and Brassman, which were notably used by bands like . By the late 1970s, the company shifted toward more advanced , releasing models like the Orchestrator in 1977—a polyphonic —and the Performer in 1979, a fully polyphonic string and brass with digitally controlled oscillators. Crumar's synthesizer lineup peaked in the early with innovative designs, including the Trilogy in 1981, which combined , string, and voices, and the Spirit in 1983, a monophonic co-designed by Bob Moog, Jim Scott, and Tom Rhea, featuring a unique arpeggiator and preset storage. The company produced nearly 40 keyboard instruments during its original run, blending analog and early digital technologies, but faced increasing competition from Japanese manufacturers and ceased operations in 1986 or 1987. In 2008, the Crumar brand was revived by Italian company V.M. Connection under owner Andrea Agnoletto, shifting focus to high-quality digital recreations of classic sounds, such as the series of Hammond-style organs and , a vintage-modeled . Today, Crumar continues to produce handcrafted keyboards and synthesizers, including reissues like the 2023 Crumar Spirit , maintaining its legacy of accessible yet characterful electronic instruments.

History

Founding and early years (1960s–1970s)

Crumar was founded in 1971 in Castelfidardo, , by Mario Crucianelli and his business partner F. Marchetti, with the company name derived as a portmanteau of "Crucianelli" and "Marchetti." Mario Crucianelli, who had previously worked at Elka—a and manufacturer established by his brother Piero—drew on the Crucianelli family's longstanding tradition in production to launch the venture. From its inception, Crumar concentrated on producing affordable instruments designed for home enthusiasts and stage musicians, capitalizing on Italy's established expertise in and manufacturing. The company targeted the burgeoning demand for compact, cost-effective keyboards during the electronic organ boom of the early 1970s, offering alternatives to more expensive imports from established brands. This approach allowed Crumar to quickly gain a foothold in the competitive market for portable gear. Crumar's initial product lineup emphasized simple, versatile designs, beginning with the in 1973, a compact emulator featuring analog sound generation for realistic tones. This was followed by the Compac String in 1973, an early with and presets for polyphonic sounds. In 1974, the company released the Pianoman, a instrument combining and voices; the Stringman, a dedicated string machine known for its lush, ensemble-like textures; and the Organizer, a portable that emulated drawbar functionality for live performance use. These instruments, built with 49- or 61-key and basic controls, exemplified Crumar's commitment to accessible technology. By the mid-1970s, Crumar had expanded operations in Castelfidardo, establishing itself as a budget-oriented rival to premium brands like Hammond for organs and for string synthesizers, with its products adopted by working musicians seeking reliable, low-cost options. The company's growth during this period reflected the vibrant hub, setting the stage for further innovations in electronic instruments.

Expansion and innovation (1970s–1980s)

In the mid-1970s, Crumar expanded its product line with the introduction of the , known as the Orchestrator in the market, a multi-timbral that integrated , , and sounds for versatile performance capabilities. This instrument marked a significant step in Crumar's diversification, combining analog synthesis elements to appeal to both home musicians and professionals seeking orchestral textures in a single unit. By 1977, the company released the enhanced -S, which added a built-in sequencer for automated playback and rhythm programming, further innovating on the multi-timbral concept and improving usability for live and studio applications. The late 1970s saw Crumar deepen its focus on organ series and early polyphonic instruments, reflecting growing demand for reliable, polyphonic keyboards. The Organizer T1, launched in 1978, was a transistor-based organ featuring dedicated bass synthesis and polyphonic upper voices, designed for compact ensemble use with vibrato and tremolo effects. That same year, the dual-keyboard Organizer T2 extended this lineup, offering split manuals for bass and treble sections to facilitate more complex arrangements in small group settings. Crumar's push into polyphonics culminated with the 1979 Performer, a dedicated polyphonic string and brass synthesizer utilizing a top-octave synthesizer (TOS) architecture for full polyphony across 49 keys, providing lush, ensemble-like timbres popular in progressive and fusion music. Additionally, the DS-2, introduced in 1978, incorporated digitally controlled oscillators (DCOs) for enhanced tuning stability, blending a dual-oscillator monosynth section with a 44-voice polyphonic string ensemble to bridge analog warmth with digital precision. Entering the 1980s, Crumar pursued ambitious digital innovations through collaborations, notably with New York-based to develop the General Development System (GDS) in 1980, one of the earliest commercial synthesizers based on ' additive and research. This modular workstation allowed extensive via 32 oscillators and control, positioning Crumar at the forefront of manipulation and programmable . Building on this, the in 1982 offered an advanced, more accessible synth with additive using up to 32 partials for complex timbres, including capabilities, and became a tool for experimental composers despite its high cost. Complementing these advances, Crumar updated its organ range with the Organizer T1/C and T3 in 1981, incorporating chorus effects for richer analog tones in formats. By the early , Crumar had reached its production peak, employing up to 300 workers in its Castelfidardo factory and exporting instruments widely to and the to meet international demand.

Decline and bankruptcy (1980s)

In the mid-1980s, Crumar faced intensifying market pressures from Japanese manufacturers such as and , which dominated the electronic instrument sector with more reliable synthesizers and keyboards offered at competitive prices. These competitors, exemplified by 's DX7 released in , shifted the toward advanced technologies that provided greater versatility and stability compared to Crumar's predominantly analog designs. As a result, Crumar struggled to maintain in an increasingly globalized environment where Italian producers like itself were outpaced by Japan's production efficiency and innovation. Compounding these external challenges were internal factors, including overexpansion during the company's peak in the early , when it employed up to workers at its Castelfidardo factory but faced difficulties sustaining operations amid rising costs. issues plagued Crumar's budget-oriented models, leading to a reputation for unreliable electronics and inconsistent build quality that deterred potential buyers. Additionally, Crumar's adoption of the standard, introduced in 1983, was limited and poorly implemented; for instance, its late-1980s instruments supported only basic MIDI functionality, lacking the comprehensive channel support and features found in contemporaries like Roland's Juno 106. These shortcomings hindered integration with emerging digital workflows, further isolating Crumar from industry advancements. Amid these struggles, Crumar released its Bit series of analog synthesizers, including the Bit 99 in 1985, which attempted to compete in the polyphonic market but suffered from design flaws and timing issues. The Bit 99, essentially an expanded version of the Bit 01 module with added keyboard and controls, offered dual digital-controlled oscillators per voice but was undermined by the company's broader financial woes. By 1986, these efforts proved insufficient, leading to a gradual wind-down through asset and project sales rather than a formal filing. Crumar's closure in 1986 marked the end of its original operations, with the Castelfidardo factory shutting down and the original workforce dispersing as production ceased. This dissolution resulted in the scattering of brand assets and the loss of key documentation and designs, including those for earlier innovations, without notable legal disputes. The broader crisis in Italy's industry, characterized by outdated production methods and economic pressures, accelerated Crumar's demise, leaving a void in the European landscape.

Revival and contemporary era (2008–present)

In 2008, the Crumar brand was acquired by the company V.M. Connection, which relocated production to facilities in the and shifted focus to developing high-quality digital instruments that recreate the sounds of analog keyboards. This revival emphasized entirely in , leveraging advanced modeling and sampling techniques to emulate classic , , and timbres while incorporating modern portability and effects. The early lineup included the , a digital launched that year, the Bassman bass synthesizer module for dedicated low-end tones, and the , a compact clonewheel simulating the Hammond B3 with physical drawbars and integrated emulation. During the 2010s, Crumar expanded its offerings with variants like the 61, a single-manual version of the original Mojo providing similar tonewheel modeling in a more portable format. In 2018, the company introduced the Seven, an 88-note utilizing physical modeling to authentically replicate and electric piano sounds, housed in a vintage-inspired wooden case for stage use. These instruments highlighted Crumar's commitment to tactile controls and analog-like responsiveness, often partnering with software developers like GSi for enhanced emulation engines such as the VB3 Crumar Edition. The 2020s saw further innovation with the Seventeen series of stage pianos, including the 2024 Seventeen Parsifal model featuring multi-engine sound sources for layered vintage keyboards and effects. Additional releases included the DK61, a 61-note controller with waterfall keys and dedicated drawbar section, announced in late 2025 for integration with software organs. In mid-2025, Crumar launched the , a portable spinet-style evoking designs with dual manuals and built-in effects, bundled with the Burn 2025 rotary speaker simulator pedal for authentic Leslie simulations. As of 2025, Crumar maintains its status as a fully Italian-made , producing limited runs of specialized digital instruments through close collaborations on software emulations.

Products

Vintage organs and string machines

Crumar's entry into the realm of combo organs began with the Organizer series, introduced in 1974 as an affordable alternative to traditional Hammond-style instruments. The initial Organizer model featured transistor-based circuitry for organ tones, followed by variants such as the T1 (1978), T2 (1978), T3 (1981), and T1/C (1981), each building on the core design with enhancements like drawbar controls and percussion effects. The T1, for instance, offered a 61-key keyboard with polyphonic organ and bass sections, including nine organ stops, resonant low-pass filtering on the bass, and dedicated outputs for each section, enabling versatile performance setups. The T2 incorporated dual manuals, simulated rotary speaker effects, and preset options, positioning it as a portable Hammond clone suitable for stage use. These organs emphasized practicality with built-in rhythmic and automatic features, allowing users to generate full band-like arrangements from a single . The T1/C variant added a effect to enrich the ensemble sound, enhancing its appeal for home and small ensemble settings. While specific varied by model, the series achieved full note through efficient divide-down oscillator designs, delivering up to 61 simultaneous voices on upper models without the complexity of individual oscillators per . Crumar's string machines, a hallmark of their 1970s output, utilized analog circuitry to emulate orchestral textures at a fraction of the cost of larger synthesizers. The Stringman, released in 1974, provided 61-key full with selectable (4-foot), (8-foot), and (16-foot) tones, complemented by an effect combining and for a lush, sweeping string chorus. Its single VCO per voice fed into a VCF and VCA with sustain, allowing simple yet evocative polyphonic lines that mimicked performances. The Performer, introduced in 1979, expanded this concept with a 49-key , full polyphony, and dual sections for strings and , where preset-based divide-down generated the string voices using two oscillators per note for added harmonic depth. The brass section included dedicated sliders for attack, decay, and a 3-band on strings, with options routing an LFO to or for dynamic expression, and separate outputs for each section. Hybrid models like the (known as Orchestrator in the US), launched in 1975, integrated , string, and voices into a compact 49-key design, offering five core timbres—, , , , and —with basic volume mixing controls and keyboard splitting for layered performances. The 1977 Multiman-S iteration refined this by incorporating a simple pattern sequencer for rhythmic bass and accompaniment loops, enabling automated chord progressions alongside the polyphonic orchestral layers. These instruments targeted amateur and professional musicians seeking versatile, all-in-one solutions for live and studio work. Technically, Crumar's vintage organs and string machines relied on analog divide-down synthesis, where a top- generator divided frequencies to produce lower octaves, ensuring full at low cost through shared oscillators per octave rather than per note. This approach made them accessible for home users and combo bands but introduced challenges like tuning drift from temperature-sensitive analog components, predating the stability of digital-controlled oscillators (DCOs) in later designs.

Synthesizers

Crumar entered the market in the late 1970s with analog designs that emphasized and affordability. The DS-2, released in 1978, featured a monophonic section with two digitally controlled oscillators (DCOs), a multimode , and envelope generators, making it suitable for lead sounds; it was among the earliest to employ DCOs for improved compared to traditional voltage-controlled oscillators. The instrument also included a 44-voice polyphonic that could be layered with the synth sounds, though the core synth functionality remained monophonic. The Performer, introduced in 1979, expanded Crumar's offerings with a compact 49-key polyphonic design focused on strings and timbres, utilizing two oscillators per voice (8' and 16' for strings) alongside simple , sustain, and controls for shaping. While primarily a string machine, its analog engine allowed for broader tonal experimentation beyond presets, contributing to its use in melodic and ensemble contexts. In the early 1980s, Crumar pioneered digital synthesis through collaborations with , a . The General Development System (GDS), launched around 1980, was a high-end digital workstation capable of , where users could define up to 32 partials per oscillator for complex creation, including and effects; it served as both a synthesis laboratory and performance tool, though only a few units were produced due to its $27,500 price tag. The GDS's architecture supported variable based on oscillator allocation, with prototypes demonstrating up to 32 voices in experimental configurations. Building on the GDS, the (1982) made more accessible in a format, using 32 digital oscillators to generate timbres via sine and waves, with programmable envelopes up to 16 stages for and control. varied by preset, typically 8 voices with 4 oscillators per voice, but could reach 16 voices for simpler timbres; sounds were edited via cartridges or the GDS, enabling custom waveforms and FM-like interactions for evolving textures. Crumar's mid-1980s synthesizers blended analog warmth with digital precision. The (1983), designed by Bob Moog, Tom Rhea, and Jim Scott, was a monophonic with two CEM3340 VCOs, dual CEM3350 filters, and extensive modulation routing via six CEM3360 VCAs, allowing for complex signal paths and effects akin to early bit reduction through oscillator syncing and filtering. Its keyboard offered velocity sensitivity, enhancing expressive lead and bass performance. The Bit 99 (late 1984), a 61-note evolution of the Bit One, employed dual DCOs per voice for stable analog synthesis, delivering gritty, aggressive tones through its resonant filter and sequencer integration for pattern-based sequencing. With 6-voice , it prioritized bass and rhythmic sounds, using digital control to minimize detuning issues common in budget analog designs. Crumar's synthesizers innovated by integrating DCOs early in affordable instruments like the DS-2, ensuring reliable tuning without the drift of VCOs, and extending digital control to polyphonic models such as the Bit series. Cost constraints limited most designs to 6-8 voice , focusing resources on voice quality and depth rather than higher note counts, which distinguished them in the competitive market.

Modern digital instruments

Following the revival of the Crumar brand in , the company shifted focus to modern digital instruments that employ advanced physical modeling and sampling to recreate the sounds of organs, electric pianos, and related gear, emphasizing tactile controls and seamless integration with contemporary setups. These instruments prioritize authenticity in tone generation while incorporating , USB, and connectivity for live performance and studio use, often housed in Italian-crafted wooden enclosures for durability and aesthetic appeal. Pricing typically ranges from €500 to €3,000, making high-fidelity recreations accessible to working musicians. The series, introduced in , represents Crumar's flagship line of digital recreations, utilizing the GSi VB3-II physical modeling engine to emulate the Hammond B3 tonewheel and Leslie rotary speaker without relying on samples. Models include the single-manual 61, featuring a 61-note semi-weighted waterfall keybed, nine real drawbars for precise tonal shaping, full to prevent note dropout, and connectivity options like USB-, standard I/O, and for via a web app. The dual-manual variants, such as the Classic and XT, expand on this with two 61-note waterfall keyboards, two sets of nine drawbars plus pedal drawbars, an 11-pin Leslie output, and USB host functionality, delivering 60-note in mode while supporting additional and transistor simulations like the and Compact Deluxe. These instruments emphasize hands-on with dedicated percussion, , and rotary speed switches, housed in robust wood cabinets weighing around 18 kg for stage reliability. In the realm of piano and stage keyboards, the Seven, launched in 2018, is a 73-key hammer-action digital piano designed to evoke vintage electro-acoustic instruments through nine physical modeling engines, including Rhodes tine, Wurlitzer reed, Clavinet, and DX-style electric pianos, alongside sampled grand pianos and vibraphone. It features triple-sensor key detection for expressive play, an effects suite with tremolo, phaser, delay, reverb, amp simulation, and three-band EQ, but omits built-in speakers to prioritize portability at 15 kg in a wooden case with metal legs. The Seventeen Parsifal, introduced in 2024, advances this concept as an 88-note stage piano with a Fatar TP/40 triple-sensor hammer-action keybed, integrating three sound engines—premium sampled grands (e.g., Yamaha CFX, Steinway D-274), physical modeling for tine electric pianos, and clonewheel organ emulation—offering 34 onboard sounds expandable via wavetable packs, full polyphony, and an onboard effects section including wah-wah, chorus, flanger, and compression. Both models support 128-note polyphony in piano modes, USB-MIDI for DAW integration, and intuitive front-panel controls in Italian wood construction for a balance of vintage feel and modern workflow. Recent additions expand Crumar's offerings with specialized controllers and portable organs. The DK61, introduced in 2025 with availability expected in late 2025, is a 61-key velocity-sensitive waterfall tailored for software like GSi VB3, equipped with nine physical drawbars, dedicated percussion and knobs, rotary speaker controls, and connectivity via USB-powered or 5-pin output, all in a lightweight 8 kg chassis without onboard sounds to focus on tactile authenticity. The , also debuted in 2025, reimagines the 1970s as a portable dual-manual with two 49-note synth-action keyboards, modeling a full console , classic , and voices plus synthesized bass, enhanced by analog distortion, , , and percussion, and bundled with the rotary simulator pedal. The 2025 pedal provides Leslie-style rotary simulation with adjustable microphone balance, angle, distance, speed, and acceleration, plus spring or digital reverb options, compatible with organs, guitars, and amps via stereo I/O and ONE-CORD single-cable integration, in a compact footswitch format. Across these models, Crumar maintains a commitment to full 128-note where applicable, for and longevity, and pricing accessibility—such as €599 for the DK61 and €309 for the —to democratize professional-grade vintage emulations.

Legacy and influence

Notable users

Crumar instruments gained prominence among and electronic musicians in the 1970s and 1980s due to their affordable polyphonic string and brass sounds. keyboardist prominently featured the Crumar Performer for its lush string ensemble on tracks from the band's early albums, including Rio (1982), where it contributed to the group's signature orchestration. Similarly, Italian band utilized synthesizers on their 1978 album Di Terra, with keyboardist Vittorio Nocenzi employing them for atmospheric synth layers and leads that enhanced the group's symphonic sound. In the electronic and experimental realms, jazz pioneer incorporated various Crumar models, such as the DS-2, into his performances during the late 1970s and early 1980s, valuing their compact design for cosmic improvisations. later adopted the Crumar Multiman-S (marketed as Orchestrator in some regions) for subtle string textures; used it on the 1995 track "Melatonin" from the Exit Music: The Songs of Leonard Cohen tribute, adding ethereal depth to the band's evolving sound. The Crumar , designed in collaboration with Bob Moog and released in 1983, attracted endorsements from synth experimenters for its analog warmth and modular-like flexibility, though production was limited to around 100 units. Crumar's affordability also fostered adoption in synth-pop, where acts like integrated models such as the Performer for brass stabs and string pads, contrasting with pricier competitors like the Roland Jupiter series. While lacking major endorsements from arena rock giants like , Crumar gear found a niche in demo recordings and live setups for emerging electronic producers. In the modern era, Crumar's revival since has drawn organists and session players to emulative designs. The series, praised for its Hammond B-3 tonewheel simulation, is used by of the for live acid jazz performances, providing portable authenticity without the maintenance of vintage clones. organist Tony Monaco employs Crumar organs in his recordings and gigs, highlighting their drawbar versatility for soulful Hammond emulations. The Seven electric piano uses physical modeling to recreate tones as a stage-ready alternative to bulky originals. The 2025 Sorrento is a compact dual-manual spinet-style organ with integrated rotary effects.

Reissues and emulations

In 2023, Crumar announced a limited of its iconic 1983 Spirit , with production completing in 2024 as a faithful recreation of the original Bob Moog-designed monophonic . Limited to just 100 units, the maintains the analog circuitry for its characteristic warm, gritty while incorporating modern improvements such as enhanced implementation for better integration with contemporary setups. Priced at €3,990, these hand-built units have been celebrated for preserving the 's quirky, characterful sound without the tuning instabilities common in unrestored originals. As of 2025, Crumar has not announced full reissues of other models like the Organizer string machine or DS-2 drum synthesizer. Complementing the hardware revival, Cherry Audio released a software of the Crumar Spirit in August 2025, developed in collaboration with the company to bring the synthesizer's unique analog qualities to workstations (DAWs). This virtual analog employs advanced modeling techniques to replicate the original's dual oscillators, filter, and envelope behaviors, while expanding functionality with full , modular routing options, and bit-crushing effects for creative . Priced affordably at $59, it integrates seamlessly with major DAWs like and , allowing producers to access the Spirit's "impolite" and unpredictable Italian analog vibe without hardware maintenance concerns. Beyond direct recreations, sampled libraries from developers like UVI have incorporated vintage Crumar sounds into modern virtual instrument collections, such as the String Machines 2 bundle, which draws from 1970s-era models including the Stringman for authentic ensemble and orchestral textures. Crumar itself has enhanced its contemporary series through updates, like version 1.4 paired with VB3 Crumar Edition II software, enabling emulation of 1970s behaviors such as key click and percussion decay for a more historically accurate drawbar experience. The resurgence of interest in Crumar's vintage designs aligns with the retro movement, where demand for "gritty" analog emulations has grown among electronic music producers seeking nostalgic, imperfect tones. These reissues and plugins are praised for delivering the raw, tuning-prone character of Italian-built instruments in stable, accessible formats, fueling their adoption in genres like and .

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