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Danny Bakewell

Danny Joseph Bakewell Sr. (born 1946) is an American civil rights activist, real estate developer, and newspaper publisher who has focused on economic empowerment and community advocacy in ' Black communities since the 1960s. Born in New Orleans, Louisiana, Bakewell relocated to amid the era's social upheavals, where he co-founded the Brotherhood Crusade in 1968 as a dedicated to programs for underserved residents. Under his presidency and CEO tenure from 1971 to 2005—a span of 35 years—the Crusade distributed over $50 million in services, including job training, youth development, and emergency aid, establishing it as a key institutional force in . Bakewell's entrepreneurial ventures center on The Bakewell Company, which specializes in commercial real estate development targeted at revitalizing Black-owned business districts, alongside his ownership of the Los Angeles Sentinel, the city's oldest and largest continuously operating African American newspaper, now led editorially by his son, Danny J. Bakewell Jr. His activism has emphasized confronting perceived economic exclusion, notably through protests following the 1991 beating, where he organized boycotts against Korean-owned stores accused of discriminatory practices toward Black customers—actions that heightened interracial tensions but underscored his commitment to community accountability. These efforts, while yielding tangible support for local initiatives, have drawn criticism for straining alliances and complicating funding for organizations like the Brotherhood Crusade amid boycott-related disputes. As a in politics, Bakewell has influenced policy on issues like and , occasionally implicating him in scandals such as the 2022 leaked audio of City Council discussions revealing racial frictions over power-sharing between and constituencies. His unyielding focus on interests, as noted in profiles, has positioned him as a polarizing yet enduring figure, earning honors like induction into the National Park Service's Civil Rights Walk of Fame while prompting ongoing debates over tactics in an era of demographic shifts.

Early Life and Background

Childhood in New Orleans

Danny Joseph Bakewell was born on October 17, 1946, in New Orleans, Louisiana. He was raised in the city during a period of entrenched racial segregation under Jim Crow laws, which enforced separate facilities and opportunities for Black and white residents in public life, education, and employment. New Orleans, as a major Southern city, exemplified these systemic barriers, with Black communities often confined to under-resourced neighborhoods and schools amid ongoing disenfranchisement. Bakewell grew up in a family headed by his mother, Marybell Brazile Bakewell (1925–2009), who outlived the challenges of the era to see her children's achievements. He had at least one , Pamela A. Bakewell. Specific details on his father's occupation or role remain undocumented in public records, though the family's Southern roots aligned with the broader African American experience of navigating economic constraints and social restrictions in mid-20th-century . His early education took place within New Orleans' segregated system, culminating at St. Augustine High School, an all-Black Catholic institution founded in 1951 to serve promising young Black men excluded from white schools. Bakewell graduated from St. Augustine in 1965, marking the end of his pre-college years in the city. This environment, amid rising civil rights tensions—including local protests against —provided the backdrop for his formative experiences, though personal anecdotes from this period are not widely detailed in biographical accounts.

Education and Move to Los Angeles

Bakewell attended college in following his high school graduation in New Orleans. No records indicate he obtained an advanced degree, with his subsequent career emphasizing hands-on community involvement rather than extended academic pursuits. In 1967, at age 21, Bakewell relocated from the South to , , during the peak of the civil rights era and the emerging . His arrival followed the 1965 , a pivotal event of urban unrest that exposed deep racial tensions and economic disparities in Black communities, shaping the environment into which he entered. This period of widespread activism and social upheaval in provided the backdrop for Bakewell's initial immersion in local issues, transitioning him from Southern roots to the dynamic urban landscape of the . Upon settling, he took early employment in service roles, such as waiting tables, while observing the ongoing effects of the decade's turbulence on community cohesion.

Civil Rights Activism

Founding and Leadership of Brotherhood Crusade

The Brotherhood Crusade was founded in 1968 as a 501(c)(3) nonprofit human and social services organization in , initially focused on combating urban through community-based initiatives. Danny Bakewell assumed the role of president and in 1973, providing leadership that transformed it into a prominent entity dedicated to and economic upliftment for low-income communities. Under his direction, the organization prioritized private funding sources, explicitly avoiding government subsidies to foster institutional independence and long-term self-reliance rather than ongoing external dependency. Bakewell served in this capacity for 35 years until his retirement in 2005, during which the Crusade delivered more than $50 million in direct services and programs targeting underserved residents. Key efforts included youth development programs aimed at skill-building and , as well as economic development initiatives promoting and job training to address structural barriers to prosperity. These outcomes were achieved through targeted and partnerships, yielding measurable expansions in service reach without reliance on public welfare models. Bakewell's tenure emphasized empirical results over ideological appeals, with the organization's model sustaining operations via community-driven events and private donations, such as those supporting ongoing programs in and health. His legacy endures in post-retirement tributes, including the Danny J. Bakewell Sr. Community Garden, which opened in spring 2025 at the Crusade's headquarters to provide fresh produce and nutritional to approximately 200 families annually. This initiative aligns with the founder's vision of practical, self-sustaining community enhancements.

Involvement with NAACP and Other Advocacy Groups

Bakewell has received multiple honors from the , including three Image Awards recognizing contributions to civil rights and community leadership. He also earned the Award from the organization, acknowledging his activism in advancing Black dignity and empowerment. These recognitions highlight collaborative efforts within NAACP networks, though Bakewell's engagements emphasized direct community action over institutional litigation predominant in the group's historical approach. The (SCLC) similarly honored Bakewell with its Award, citing his humanitarian work and alignment with nonviolent advocacy principles rooted in economic justice. Participation in SCLC events, such as dinners and leadership gatherings in during the and , underscored his role in sustaining the organization's focus on Black amid urban challenges. In broader advocacy circles, Bakewell co-founded the National Black United Fund in 1974, establishing affiliates to promote economic self-sufficiency through targeted philanthropy, distributing resources to over 20 community programs by the 1990s. His induction into the International Civil Rights Walk of Fame in 2010 further affirmed these efforts, with enshrinement at the National Historic Site recognizing persistent advocacy for . Bakewell's engagements diverged from accommodationist strategies in mainstream groups by prioritizing uncompromising , critiquing reliance on programs as insufficient for sustainable —evident in his post-1992 Los Angeles unrest , "IF WE DON'T WORK, NOBODY WORK!"—and favoring entrepreneurial models to foster independence. This stance, while earning accolades, positioned him as a proponent of causal over integrative concessions, prioritizing empirical community-driven outcomes in civil rights networks.

Business Career

Establishment of The Bakewell Company

The Bakewell Company was founded by Danny J. Bakewell Sr. in the late 1970s as a and management firm, with Bakewell formally assuming the roles of chairman and chief executive officer in 1982. Initially focused on acquiring and developing commercial properties in underserved urban areas, particularly , the company prioritized ownership models that enabled long-term control and revenue generation within Black communities. This approach marked a shift from Bakewell's prior nonprofit activism toward profit-oriented ventures aimed at economic self-sufficiency. The firm's foundational philosophy centered on reinvesting private capital into community infrastructure, such as and spaces, to create jobs and build wealth independently of predominant reliance on public funding mechanisms. By targeting blighted or underutilized sites, sought to demonstrate viable Black-led enterprise as a pathway to , contrasting with dependency on subsidies or programs. Early operations emphasized scalable development without detailing specific partnerships, laying groundwork for expansion into larger holdings. By the and , the company had achieved notable growth, evolving into one of the largest African American-owned developers on the , with a encompassing millions of square feet of commercial space managed and operated in regions like . This trajectory underscored metrics of success through sustained private investment, including ownership of key retail centers that anchored local commerce and reduced vacancy in economically challenged corridors. The emphasis on generational business structure further highlighted its design for enduring impact via entrepreneurial discipline rather than episodic grants.

Major Real Estate Developments and Partnerships

In the 1990s, Danny Bakewell partnered with to develop the , a multiplex initiative aimed at underserved urban markets including . That decade also saw Bakewell, through a with Lonnie Bunkley and San Diego-based Oliver McMillan Inc., acquire the struggling Hawthorne Plaza shopping center for $25 million in 1995, with plans to reorient it toward discount retailers like and while redesigning the enclosed mall into a more open, pedestrian-friendly space to appeal to the area's 70% African American demographic and boost local revenue amid Hawthorne's $10.5 million budget deficit. However, the redevelopment faced challenges including persistent vacancy and demographic shifts, leading to the mall's full closure by 1999 and subsequent sale, highlighting risks of revitalizing blighted retail properties without sustained tenant commitment. Bakewell's efforts extended to Compton, where his company developed the Compton Renaissance Plaza and Compton Towne Center, collectively providing over 400,000 square feet of retail space in downtown Compton starting in the late and . These projects anchored major retailers such as Burlington Coat Factory, Ross Dress for Less, Superior Grocers, , and CVS, alongside services like a community clinic and banks, fostering local employment and economic activity in a historically underserved area plagued by . In 2020, the plaza hosted the opening of a new store, emphasizing community inclusion and retail accessibility. More recent initiatives include the $239 million Slauson-Wall in , announced in 2021 in partnership with The Michaels Organization, featuring 525 affordable and market-rate residential units, retail space, a , community center, and on a city-owned vacant site to address housing shortages and stimulate private investment in blighted neighborhoods. These projects have collectively introduced millions of square feet of commercial and residential space across South LA and Compton, promoting job creation through construction and operations while mitigating , though outcomes depend on market viability and public subsidies to offset high-risk profiles in low-income areas.

Media and Publishing Ventures

Ownership of Los Angeles Sentinel

In March 2004, the Bakewell family acquired a in the Sentinel, the oldest and largest African American-owned newspaper on the , founded in 1933. Danny J. Bakewell Sr. assumed the positions of executive publisher, chairman, and chief executive officer, with the prior owner, Jennifer Thomas, retaining the role of president. Under Bakewell's leadership, the newspaper aimed to expand its reach, including plans for bureaus in areas like the and , building on a circulation that had declined to approximately 20,000 by 2002 but reportedly rebounded following the acquisition. Bakewell integrated family members into key operational roles, with his son, Danny J. Bakewell Jr., serving as executive editor and chief of staff, contributing to the paper's editorial direction and community-focused content. This family-centric structure has facilitated the Sentinel's role in amplifying Black community voices through advocacy journalism, though it has raised questions about potential alignment between coverage and the Bakewell family's broader business and activist interests, such as real estate and nonprofit initiatives. The paper's influence stems from its position as a primary outlet for South Los Angeles news, emphasizing local events, civil rights issues, and critiques of corporate practices perceived as neglecting Black consumers. To revitalize engagement and revenue, Bakewell launched the annual Taste of Soul festival in 2005, presented by Bakewell Media (the Sentinel's parent entity), which draws hundreds of thousands to for food, music, and family activities, benefiting organizations like Mothers in Action. The event has become a of the paper's community outreach, intertwining journalistic promotion with event production to foster cultural unity. In advocacy efforts, the Sentinel under Bakewell highlighted corporate accountability, such as a 2011 editorial campaign criticizing for running "thank you" ads in mainstream outlets after the recession while omitting Black-owned newspapers, despite Black consumers contributing over $2.2 billion in sales; Bakewell publicly demanded equitable advertising recognition, aligning with National Newspaper Publishers Association calls for redress. While the has sustained its status as a vital platform for perspectives amid declining print media, its family-controlled underscores a model where choices often reflect Bakewell's emphasis on economic and interethnic , potentially prioritizing over detached in select instances. Verifiable readership metrics remain limited post-2004, with combined figures for the and affiliated Watts Times (acquired later by the family) estimated at over 250,000 weekly, though audits are unavailable. This ownership has preserved the paper's from external corporate influence but invites scrutiny of internal dynamics in shaping narratives for the community it serves.

Influence on Black Community Journalism

Under Bakewell's oversight as executive publisher since 2004, the Los Angeles Sentinel has prioritized editorial content emphasizing Black and empowerment, often framing narratives around community-led solutions to persistent challenges like economic disparities and institutional neglect. This approach has amplified unfiltered discussions of local issues, including substandard schools and disproportionate policing in Black neighborhoods, fostering a platform that prioritizes insider perspectives over mainstream dilutions. The Sentinel's sustained weekly readership exceeding 125,000 demonstrates its enduring role as a community touchstone, bolstered by Bakewell's leadership in the National Newspaper Publishers Association, which coordinates over 250 Black-owned outlets reaching 25 million readers collectively. Such impact earned Bakewell recognition from the in 2022 for media entrepreneurship alongside civil rights contributions, highlighting the paper's function in galvanizing Black audiences amid broader media fragmentation. Critics, however, have pointed to the paper's rigid focus on race-specific advocacy as potentially exclusionary, alienating potential interracial coalitions through an unyielding, single-minded prioritization of Black interests that resists compromise. Independent assessments describe a left-center editorial bias, marked by endorsements of Democratic figures like Joe Biden and loaded rhetoric in support of social justice causes, occasionally undermined by inadequate sourcing or evidence in opinion pieces. While this stance reinforces advocacy for underserved readers, it correlates with limited growth in diverse readership metrics, underscoring trade-offs in an era of digital competition where broader factual rigor could enhance credibility without diluting core missions.

Controversies and Criticisms

1990s Boycotts and Interethnic Tensions

In 1991, Danny Bakewell, as executive director of the Brotherhood Crusade, spearheaded protests and economic targeting Korean-owned grocery stores in following two fatal shootings of individuals by merchants. The first incident involved Tae Sam Park, who on , 1991, shot and killed Lee Arthur Mitchell during a confrontation at Park's ; ruled the shooting justified as , but Bakewell organized demonstrations and urged a formal request to pressure the store's closure. Similarly, after Soon Ja Du received probation in November 1991 for the March 1991 killing of 15-year-old Latasha Harlins at the Empire Liquor Market—despite video evidence showing Harlins retreating before the shooting—Bakewell condemned the sentence as an "outlandish " and intensified calls for against stores like Empire and others perceived as emblematic of mistreatment. These actions, framed by Bakewell as responses to broader economic exploitation in neighborhoods where immigrants owned over two-thirds of small businesses by 1990, drew hundreds of protesters but also sparked disputes over Brotherhood Crusade funding, with critics like the questioning allocations amid the confrontational tactics. The boycotts exerted short-term economic pressure, with some stores facing temporary closures or sales declines, yet they largely dissipated within months without achieving permanent resolutions such as widespread store ownership transfers to entrepreneurs. Bakewell's , including chants emphasizing racial separation during rallies, amplified interethnic frictions by portraying Korean merchants as predatory outsiders, contributing to a climate of resentment that persisted into the , where over 2,300 -owned businesses suffered damage or destruction. Critics, including contemporaneous observers in local media, argued that such tactics prioritized symbolic confrontation over pragmatic models like joint ventures or community investment cooperatives, which might have fostered rather than . Analyses of the era's Black-Korean conflicts highlight the boycotts' limited efficacy in addressing root causes like and capital access in South Central, instead heightening mutual distrust without scalable alternatives; for instance, proposed ethical codes for merchants negotiated by failed to gain from either community. While positioned the efforts as empowerment against absentee exploitation, detractors contended they reinforced zero-sum ethnic narratives, diverting focus from intra-community self-reliance amid evidence that boycotts rarely sustained beyond initial media attention. These events underscored tactical debates in , where immediate protest yielded visibility but often at the cost of enduring divisiveness.

Political Entanglements and Scandals

In the October 2022 leaked audio recording of a 2021 conversation among members and a labor leader, Council President recounted a discussion with Bakewell about boundaries, portraying him as a pivotal figure urging concessions to maintain amid demographic shifts. Martinez suggested Bakewell could advocate for reallocating influence over areas like to Councilmember Curren Price's district to avert community backlash, underscoring Bakewell's role as an informal "" in Black-Latino power negotiations. Bakewell confirmed the call occurred but stated he had limited recollection of details and proposed compromises to preserve unity, while publicly denouncing Martinez's racist remarks in the tape as "indefensible" and demanding resignations. The audio's exposure of these dynamics highlighted Bakewell's longstanding behind-the-scenes influence in politics, including advising mayors on appointments like the 2018 police chief selection and intervening in disputes such as the /Exposition Park area to safeguard districts. Supporters frame such engagements as essential advocacy for interests in a city where demographic changes threaten representation, citing Bakewell's coalitions with figures like and . Critics, however, contend that his selective alliances with politicians and developers reflect inconsistent ethical standards, potentially prioritizing personal or communal leverage over transparent governance, as evidenced by accusations of using the Los Angeles Sentinel to elevate favored candidates. Bakewell's entanglements extended to Councilmember , whom he supported through the 's editorial defense against 2023 felony charges of , , and stemming from alleged favors to developers and personal vendors. Public accusations have linked Bakewell to fallout from a press he organized calling for hate-speech probes, suggesting it intensified scrutiny on Price's district dealings that culminated in the indictment. While Bakewell's outlet portrayed the prosecution as politically motivated and selective—contrasting it with uncharged officials—detractors argue such defenses illustrate a pattern of shielding allies amid allegations, eroding perceptions of impartial community leadership. These episodes have amplified debates over whether Bakewell's influence fosters ethnic solidarity or entrenches factional deal-making in governance.

Recent Disputes Over Community Events

In September 2025, a dispute arose over the permit for the 2026 Kingdom Day Parade, a major event in , pitting longtime organizer Adrian Dove against Danny Bakewell's Bakewell Media. Dove, a 90-year-old affiliated with the Coalition of Religious Entities (CORE-CA), had coordinated the for over two decades; his initial application in June 2025 was approved but rescinded by the (LAPD) in July for being submitted too early under municipal code rules prohibiting applications more than 180 days in advance. Hours after the rescission, Bakewell Media filed and received the permit for the traditional route along . Dove appealed to the LAPD Permit Review Panel, which on September 22 voted 4-1 to uphold the denial, citing procedural compliance with Los Angeles Municipal Code Section 103.11. Dove and supporters argued the decision favored Bakewell through political influence, accusing him of a multi-year effort to seize control of the event from established organizers, with claims that city officials processed Dove's early application only to retroactively penalize it while expediting Bakewell's. Bakewell, through his ownership of the Los Angeles Sentinel—a newspaper he has used to promote Black economic self-determination—framed the permit award as preserving community-led traditions amid institutional proceduralism that could dilute Black autonomy. Critics, including Dove's attorney, highlighted perceived irregularities, such as the LAPD's inconsistent handling of timelines, and tied the conflict to broader patterns of Bakewell's litigious approach to community control, evidenced by past lawsuits over event organization. Detractors also referenced longstanding allegations of unpaid obligations, including a pre-2020 Compton city development deal where Bakewell's company owed approximately $3.1 million, later forgiven in a settlement yielding the city only $327,000, as emblematic of fiscal accountability concerns in his ventures. The episode underscored tensions between Bakewell's advocacy for self-reliant Black institutions—exemplified by initiatives like the Danny J. Bakewell, Sr. Community Garden, funded in part by a $75,000 SoCalGas donation in October 2024 and slated to serve 200 families starting spring 2025—and critiques of overreach into established civic processes. While proponents viewed Bakewell's involvement as strengthening community ownership against bureaucratic hurdles, opponents contended it exemplified favoritism enabled by his media and development influence, potentially prioritizing personal enterprises over collaborative traditions. As of October 2025, Dove vowed to continue legal challenges, with public outcry focusing on equity in permit allocations for cultural events.

Personal Life and Legacy

Family and Personal Relationships

Danny Bakewell Sr. was born and raised in New Orleans, , attending St. Augustine High School before departing for in 1967 at age 21 as a college dropout accompanied by his wife and infant child, amid constrained economic opportunities for Black Americans in the South. This early family relocation underscored a personal drive for stability and upward mobility rooted in his Southern upbringing. He is married to Ailene Bakewell, with whom he raised two adult children in . Bakewell's son, Danny Bakewell Jr., serves as executive editor and chief of staff at the Los Angeles Sentinel, maintaining familial oversight in media operations. Another family member, Danny Bakewell III, operates as a and vice president at JKH Consulting Services, exemplifying intergenerational involvement in advisory and project management roles that extend the family's enterprise legacy. Public details on Bakewell Sr.'s spouse remain limited beyond her presence in family events, and no verified information exists on his health or other private matters.

Honors, Philanthropy, and Long-Term Impact

In 2017, conferred upon Danny J. Bakewell Sr. an honorary for his contributions to and . He has received the National Urban League's Community of Champions Award in 2022, shared with figures including and then-Mayor , recognizing efforts in economic empowerment. Additional honors include induction into the International Civil Rights Walk of Fame, three , and the Southern Christian Leadership Conference's , reflecting recognition from civil rights organizations for his leadership in development and advocacy. Bakewell's philanthropy centers on the Brotherhood Crusade, a nonprofit he chaired for decades, which has delivered over $50 million in services including mentoring, reduction programs, and family support to low-income communities since the 1960s. The organization raised $1.2 million at its 2023 gala to expand initiatives like the GRYD intervention program. In 2024, it launched the Danny J. Bakewell Sr. Community Garden with a $75,000 donation from SoCalGas, projected to serve 200 South LA families annually starting in spring 2025 by providing fresh produce and educational resources. Bakewell's long-term impact includes expanding enterprises through The Bakewell Company, one of the largest African American-led developers in the U.S., which has brokered multimillion-dollar projects emphasizing and property control in underserved areas. This model has demonstrably increased Black economic stakes in via developments like commercial corridors, prioritizing ownership over perpetual aid. Recent tributes, such as the October 2025 dedication of Danny Bakewell Square in Crenshaw and honors at the 20th Taste of Soul Festival, underscore his role in fostering community events that blend commerce with cultural preservation, though assessments vary on whether such activism yields sustainable empowerment or risks entrenching reliance on external partnerships.

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