Fact-checked by Grok 2 weeks ago

Elliot Grainge

Elliot Cecil Grainge (born 6 November 1993) is a who has served as of Atlantic Music Group since 1 October 2024. The son of , chairman and CEO of , and artist manager Samantha Berg, he founded the independent record label in 2016 while in , building it into a successful venture that signed and rap artists such as , , , , and . Under his leadership, partnered with major labels and contributed to high-profile releases amid a competitive industry landscape marked by streaming disruptions and artist development challenges. Grainge's appointment to Atlantic, a 77-year-old imprint under with a legacy of artists from to modern stars, followed the restructuring of its leadership and integrated his imprint into the fold, positioning him to navigate the label's adaptation to influences, viral artist breakthroughs, and global market shifts. A alumnus who delivered the institution's 2025 undergraduate commencement address, he has emphasized hands-on A&R strategies rooted in vinyl-era influences and entrepreneurial independence, drawing from early exposure to the industry through family connections while establishing his own track record. In his personal life, Grainge married model and influencer , daughter of singer , in April 2023; the couple welcomed daughter Eloise Samantha Grainge in May 2024 and announced expectations of a second child in October 2025. His rise has occasionally prompted scrutiny over familial ties in an industry prone to insider advantages, yet his label's breakthroughs underscore independent deal-making prowess independent of paternal oversight.

Early Life and Education

Family Background and Childhood

Elliot Grainge was born on November 6, 1993, in the United Kingdom, to executive and Samantha Berg. His father, who later became chairman and CEO of , provided a privileged environment tied to the sector, though the family's circumstances included significant challenges. During Grainge's birth, his mother experienced severe medical complications, entering a that persisted for 14 years until her death in 2007. This left Lucian Grainge as the primary caregiver during Elliot's early years, amid what has been described as comfortable yet emotionally taxing conditions in the U.K. In 2000, Lucian Grainge welcomed daughter Alice with his then-partner Stephens (later Grainge), whom he married in 2002, making Alice Elliot's half-sister. The family dynamics shifted further after Samantha Berg's passing, with assuming a role in the household.

Academic and Early Influences

Elliot Grainge attended in , where he studied and , graduating in 2016 with a or Science degree. During his university years, Grainge gained early entrepreneurial experience by co-founding Take Boston, a nightlife promotion company focused on organizing events and bottle service in clubs, alongside a classmate. This venture exposed him to and local entertainment networks, laying groundwork for his later pursuits. Grainge's early influences stemmed from his family's multigenerational ties to the music business; his grandfather operated a record store in , his uncle founded the independent label before his death in 2001, and his father, , built a career culminating in his role as chairman and CEO of . Growing up immersed in this environment, including after his family's relocation to the in 2009 when he was 16, fostered his interest in artist development and industry operations from a young age.

Professional Career

Entry into the Music Industry

Grainge's initial foray into the music-adjacent business occurred during his time at in , where he co-founded Take Boston, a nightlife promotion company focused on organizing events at dance and clubs. The venture, launched around 2013, aimed to introduce innovative experiences by partnering with venues like nightclub for bottle service promotions and themed events. These promotions initially generated significant revenue through club partnerships, immersing Grainge in the operational side of live music events and artist performances in a pre-label capacity. However, the company eventually fizzled, marking his first experience with entrepreneurial setbacks in entertainment. Post-graduation, Grainge attempted a live music series in , which debuted successfully but closed after one event, contributing to overall losses of $3,500 across his early ventures. These efforts built practical knowledge in talent curation and , informed by childhood exposure to industry dealings via his father, , including attending meetings and reviewing trade publications. Despite familial ties to music executives—such as his uncle , founder of —Grainge's entry emphasized independent hustling in promotional roles rather than traditional internships or A&R positions at established labels.

Founding and Growth of 10K Projects

Elliot Grainge established in 2016 as an headquartered in , , with an initial emphasis on identifying and developing emerging talent in and genres through data-informed artist and repertoire strategies. The label's early operations prioritized expertise to amplify viral potential, beginning with the signing of rapper that same year, which marked a foundational milestone in building its roster of high-profile, often controversial acts. By 2018, had expanded its artist base to include and Tekashi , whose debut albums achieved Top 3 positions on the chart, demonstrating the label's rapid ascent through aggressive promotion of buzz-generating releases. In 2019, Grainge partnered with to co-invest in and launch Homemade Projects, a sub-label initiative aimed at further diversifying output and capturing additional independent distribution opportunities. This period solidified 10K's reputation for leveraging virality and targeted digital campaigns, as evidenced by subsequent signings such as . The label's growth accelerated in the early 2020s with the addition of breakout artists like , whose 2023 releases underscored 10K's focus on TikTok-driven phenomena and innovative marketing tactics. In November 2021, Grainge launched Inc., an extension to broaden the company's portfolio beyond traditional label functions into management and production ventures. A pivotal expansion occurred in September 2023 via a with , which provided enhanced global distribution, resources, and infrastructure while retaining 10K's operational independence under Grainge's leadership. This partnership built on seven years of self-sustained development, during which 10K's in-house team consistently delivered multi-platinum successes amid a shifting industry landscape favoring independent agility.

Key Artists and Business Achievements

Under Elliot Grainge's leadership, , founded in 2016, specialized in discovering and developing emerging hip-hop and alternative artists, achieving breakthroughs with acts like , whose eight albums and mixtapes reached the Top 5 on the within five years; , whose collaboration "Mood" topped the for eight weeks; and , signed in partnership with and propelled by viral s like "Munch (Feelin' U)" that debuted on the Hot 100. The label's roster also included Internet Money, producers behind the "Lemonade" which amassed over 1 billion streams and charted in more than 25 countries; controversial rapper , whose debut album entered the at No. 2; and pop-leaning acts like Surfaces and . These signings contributed to over 30 platinum-certified s across the catalog. Business expansions bolstered 's growth, including the 2022 acquisition of Homemade Projects, which added artists Surfaces, , and , alongside an influencer management firm representing 20 clients such as Jake Shane and , and a merchandise operation. In September 2023, 10K entered a with , operating as a standalone imprint with access to WMG's global distribution via ADA, while Grainge retained CEO oversight alongside co-presidents Zach and Talamo; this deal excluded Ice Spice's future releases, which remained with . The arrangement evolved into a full sale of the label to by 2025, providing Grainge a substantial exit from the independent entity he built into a multimillion-dollar operation focused on data-driven artist development.

Transition to Atlantic Music Group Leadership

On August 1, 2024, Warner Music Group announced a reorganization of its recorded music operations, appointing Elliot Grainge as CEO of Atlantic Music Group effective October 1, 2024. This transition followed the decision to transition out Julie Greenwald, who had served as Chairman and COO of Atlantic Music Group since 2004, overseeing significant growth including signings of artists like Cardi B and Ed Sheeran. Grainge, reporting directly to WMG CEO Robert Kyncl, assumed leadership of the division, which encompasses Atlantic Records and associated imprints responsible for a substantial portion of WMG's U.S. market share. As part of the shift, Grainge's independent label , founded in 2016 and known for breakthroughs with artists such as and , integrated into Atlantic Music Group's structure, allowing him to leverage its entrepreneurial model within a larger infrastructure. In an internal memo to 10K staff dated around the announcement, Grainge described the opportunity as "extraordinary," emphasizing continuity for the label's operations while committing to its future under the new arrangement. On September 23, 2024, Atlantic Music Group revealed its restructured U.S. leadership team under Grainge, promoting executives like Co-Head of A&R Pete Ganbarg to Chairman of A&R and retaining key figures such as President of Urban Music Darcus Beasley. The changes aimed to streamline operations amid competitive pressures in the music industry, with Grainge prioritizing artist development and data-driven A&R strategies drawn from his experience. By early 2025, Grainge had begun implementing these priorities, focusing on viral hit-making and adapting to streaming economics, as evidenced by continued releases from Atlantic's roster.

Personal Life

Relationships and Marriage

Elliot Grainge and , daughter of singer , first knew each other as children through their fathers' longstanding friendship in the music industry, with and Grainge's father, , collaborating professionally for years. The pair began a romantic relationship in early 2021, shortly after Richie ended her prior partnership with ; they were first photographed together in January 2021 and confirmed their romance publicly in March of that year. Grainge proposed to Richie on April 20, 2022, during a surprise group trip to , where he arranged a private house tour culminating in a rose-lined setup overlooking the ocean. They married on April 22, 2023, in an extravagant ceremony attended by approximately 100 guests at the Hotel du Cap-Eden-Roc in , , featuring custom attire for the bride and performances by artists including the . Prior to his relationship with Richie, Grainge had no other publicly documented romantic partnerships.

Family and Recent Milestones

Elliot Grainge and fashion designer Grainge welcomed their first child, daughter Eloise Samantha Grainge, on May 20, 2024. The couple, who married in April 2023, announced the pregnancy in January 2024, with Eloise's birth occurring shortly after Sofia's first wedding anniversary celebrations. In a milestone for their growing family, Grainge revealed on October 16, 2025, via that she and Grainge are expecting their second child, sharing images of her baby bump during a casual outing. Grainge publicly supported the announcement, posting a message expressing excitement about expanding their family. This development follows a period of relative privacy regarding their daughter Eloise, with the couple sharing limited glimpses of her life, such as in Sofia's November 2024 social media post marking Eloise's five-month milestone.

Controversies and Criticisms

Nepotism Debates

Elliot Grainge's elevation to CEO of Atlantic Music Group in August 2024, at age 30, ignited discussions on within the music industry, primarily due to his lineage as the son of , chairman and CEO of (UMG), a dominant force controlling over 30% of the global recorded music market. Critics, including industry commentators and users, argued that his familial ties provided unparalleled access to networks, , and deal-making opportunities unavailable to others, framing his trajectory as emblematic of "nepo baby" dynamics where legacy advantages perpetuate elite entrenchment. For instance, online discourse highlighted the rarity of achieving CEO status at a major label by such a young age without comparable precedents, with some attributing his retention of independent label alongside the Atlantic role as further evidence of unearned favoritism. Proponents of Grainge's appointment countered that nepotism claims overlook his verifiable accomplishments, including founding in 2016 after college internships at smaller labels and self-funding early ventures, leading to breakthroughs with artists like —whose 2018 album ? sold over 5 million units globally—and subsequent signings such as and , generating hundreds of millions in revenue. Notably, Atlantic operates under (WMG), a UMG competitor, underscoring that the role was not a direct handoff from his father's domain but a merit-driven hire amid WMG's executive restructuring following Julie Greenwald's departure after 20 years. Industry analyses, such as those in trade publications, positioned Grainge's success as a blend of inherited proximity to power and demonstrated entrepreneurial results, with himself emphasizing in interviews that he advised but did not orchestrate his son's path. The debate reflects broader tensions in executive , where aging at majors like UMG and WMG intersects with generational shifts, amplified by public on platforms like and , though empirical data on Grainge's label metrics—such as 10K's role in streaming-era hits—substantiates a of operational efficacy beyond relational capital alone. While no formal investigations or legal challenges have emerged, the discourse underscores systemic questions about in an industry where personal connections historically influence advancement, with Grainge's case cited as both a of and a in leveraging it productively.

Handling of Controversial Artists

Under Elliot Grainge's leadership at 10K Projects, the label signed rapper Tekashi 6ix9ine (Daniel Hernandez) in 2017, recognizing his viral potential through tracks like "Gummo," which debuted on the Billboard Hot 100 and propelled his debut album Day69 to No. 4 on the Billboard 200. 6ix9ine's rapid ascent was marred by his public embrace of gang affiliations, threats of violence in music videos, and prior legal issues including a 2015 guilty plea for using a child in a sexual performance. Despite these red flags, Grainge, then 23, prioritized 6ix9ine's "star" qualities and market draw, stating he was unaware of some charges at signing but harbored no regrets, viewing him as embodying raw hip-hop appeal. In September 2018, faced federal racketeering and firearms charges as part of the , leading to his arrest and a high-profile trial where he cooperated extensively with prosecutors, testifying against former associates and revealing details of and schemes. This cooperation, dubbed "snitching" in hip-hop culture, intensified backlash, with figures like and publicly denouncing him, amplifying debates over authenticity and ethics in rap. Grainge maintained support, extending 6ix9ine's contract for two additional albums in December 2019 while he was incarcerated, citing untapped commercial viability post-release. The move yielded TattleTales in September 2020, which debuted at No. 1 on the , generating over 156,000 equivalent album units in its first week despite boycott calls from some activists and artists over 6ix9ine's history of alleged abuse and gang ties. Grainge's approach extended to other edgier signings like , whose early career involved feuds and violent imagery in tracks, though less legally fraught than 6ix9ine's; reached No. 4 on the in 2018 under 10K. Critics in music media noted 10K's willingness to bet on "SoundCloud rap outlaws" amid industry wariness of backlash from movements like #MeToo, which targeted artists with abuse allegations, positioning Grainge's strategy as risk-tolerant for high-reward virality over polished reputational management. No formal label statements distanced 10K from 6ix9ine's persona; instead, Grainge emphasized data-driven decisions, with 6ix9ine's controversies failing to derail multimillion-dollar returns, underscoring a pragmatic handling focused on sales amid polarized fanbases.

Industry Impact and Views

Innovations in Label Management

Elliot Grainge pioneered digital-first A&R strategies at 10K Projects, founded in 2016, by leveraging data analytics and social media platforms like TikTok and SoundCloud to identify and sign emerging artists based on virality metrics rather than traditional scouting networks. For instance, the label signed Trippie Redd after his track "Love Scars" amassed 100 million Spotify streams in 2017, capitalizing on organic online momentum to accelerate artist breakthroughs. This approach contrasted with conventional major-label reliance on established industry relationships, enabling 10K to operate with greater speed and reduced overhead in artist acquisition. Operational innovations at emphasized lean management, maintaining a small in-house staff while to minimize costs and redirect savings toward artist development and . Grainge implemented artist-centric revenue-sharing agreements, allowing performers to retain ownership of their masters, which built long-term loyalty and incentivized collaborative growth over rigid contractual terms. Regular weekly check-ins and transparent performance dashboards further streamlined communication, fostering agile pivots to such as partnerships with gaming and short-form video platforms, as seen in the 2024 success of Surf Mafia via campaigns. Upon assuming CEO role at Atlantic Music Group in October 2024, Grainge integrated these indie-honed tactics into a major-label framework, restructuring the organization post-layoffs to create a leaner, digitally native administration focused on data-informed hit identification and targeted fan acquisition. He centralized services like creative and promotion across imprints including , , and , appointing co-presidents such as Zach Friedman and Tony Talamo to oversee operations with an emphasis on influencers and precise spend. This shift prioritized artist "sanctuaries" for creative freedom supported by analytics-driven strategies, doubling within 12 months through efficient over traditional A&R hierarchies.

Perspectives on AI and Industry Trends

Elliot Grainge has expressed cautious optimism regarding artificial intelligence's role in the music industry, emphasizing the need to safeguard artists' rights amid . In a June 2025 , he highlighted "fundamental issues and concerns about protecting" artists from unauthorized use of their work in training models, noting that record labels are actively governments to address these ethical and legal challenges. Grainge has questioned the fairness of systems profiting from artists' copyrights without consent, arguing that such practices undermine the human essence of music creation. Despite these reservations, Grainge views AI as a practical tool capable of augmenting creative processes rather than supplanting them. He has noted the integration of tools like ChatGPT into daily operations at Atlantic Music Group, suggesting that AI can assist producers, songwriters, and artists in refining their craft and accelerating artist discovery. In September 2025 discussions at the Trapital Summit, he advocated for responsible adoption of AI to enhance creativity, while dismissing synthetic artists as mere gimmicks that fail to foster genuine fan communities akin to those supporting human performers like Taylor Swift. Grainge has also raised concerns about generational shifts, pondering whether younger cohorts like Gen Alpha and Gen Beta—immersed in augmented realities—will form the same emotional bonds with live human artists as previous generations. On broader industry trends, Grainge promotes a multi-platform for artist development, integrating audio, video, and live experiences to sustain long-term engagement and career viability. Drawing from his experience founding in 2016, he advocates data-driven approaches to identify potential hits and deploy targeted through specialized agencies, moving beyond traditional radio and video promotion. In evaluating streaming economics, Grainge has critiqued equal valuation of AI-generated content alongside human-created works, such as those by , calling for reforms to ensure equitable compensation reflective of artistic value. He envisions modernizing major labels through entrepreneurial agility and artist-centric partnerships, adapting to evolving consumption patterns driven by technology.

References

  1. [1]
    Elliot Grainge Career Timeline: From College to 10K to Atlantic CEO
    Aug 19, 2024 · An Elliot Grainge career timeline that covers college to 10K to Atlantic Music Group, where he will assume the role of CEO on Oct. 1.
  2. [2]
    Elliot Grainge's net worth, career and how he spends his millions
    Feb 5, 2024 · Grainge was born on 6 November 1993 in the United Kingdom. His family has a deep-rooted link with the entertainment arena where Elliot Grainge's ...
  3. [3]
    About Elliot Grainge's Parents, Music Executive Lucian ... - People.com
    Aug 10, 2024 · Elliot Grainge is the son of music executive Lucian Grainge and Samantha Berg. Lucian and Berg welcomed Elliot in November 1993.
  4. [4]
    Elliot Grainge is ready to step out from his father's shadow
    Apr 20, 2023 · The hip-hop mogul and son of Universal Music Group CEO Lucian Grainge on the demise of the major labels, his fiancee Sofia Richie and the ...
  5. [5]
    THE HITS INTERVIEW: ELLIOT GRAINGE
    Jun 5, 2025 · Just eight months into the job, the 31-year-old CEO has breathed new life into the venerable Atlantic Records. And he and his team are just getting started.
  6. [6]
    Elliot Grainge is the 2025 Undergraduate Commencement Speaker
    Apr 24, 2025 · Elliot Grainge, the CEO of Atlantic Music Group and a Northeastern graduate, will be the speaker at the university's 2025 undergraduate commencement.
  7. [7]
    Key Songs In The Life Of… Elliot Grainge - Music Business Worldwide
    Sep 11, 2025 · Elliot's Key Songs tell the story of an executive who was raised on rebellion, educated by vinyl collecting, and ultimately found his ...<|separator|>
  8. [8]
    Sofia Richie and Husband Elliot Grainge Address Cheating Rumors
    Jun 17, 2025 · After one year of dating, Richie and Grainge got engaged and then tied the knot in April 2023. Sofia's dad, Lionel Richie, previously revealed ...Missing: Sophie | Show results with:Sophie
  9. [9]
    Sofia Richie Is Pregnant, Expecting Baby No 2 With Husband Elliot ...
    Oct 16, 2025 · Sofia and Elliot tied the knot in 2023 and welcomed their first child, daughter Eloise Samantha Grainge, in May 2024.<|control11|><|separator|>
  10. [10]
    Who Is Elliot Grainge's Dad Lucian? Meet Sofia Richie's Father-in ...
    Mar 27, 2024 · The Mrs. is the daughter of legendary artist Lionel Richie and Elliot's dad, Lucian Grainge, is Universal Music Group's CEO. While the music ...
  11. [11]
    Meet Elliot Grainge's parents and siblings: a look at his family tree
    Aug 5, 2025 · Real name. Elliot Cecil Grainge ; Gender. Male ; Date of birth. 6 November 1993 ; Age. 31 years old (as of July 2025) ; Zodiac sign. Scorpio.
  12. [12]
    Elliot Grainge - Forbes
    Elliot Grainge ; Forbes Lists. 30 Under 30 - Music (2021) ; Education. Bachelor of Arts/Science, Northeastern University ...
  13. [13]
    Elliot Grainge: music mogul who will helm Atlantic Records
    Apr 25, 2025 · The family moved to the US when he was 16, and he studied sociology and economics at Northeastern University in Boston, while promoting shows ...
  14. [14]
    Who is Sofia Richie's Husband? Elliot Grainge's Job & Relationship ...
    Nov 22, 2024 · Elliot Grainge is a record executive. Born on November 6, 1993, Grainge hails from the United Kingdom. Grainge's father is also in the music ...
  15. [15]
    Who Is Sofia Richie's Husband, Elliot Grainge?
    Jan 25, 2024 · He went to Northeastern University. In 2009, when he was 16, his family moved to the U.S. for his dad's job. He stayed for college; he attended ...
  16. [16]
    Four Questions with Elliot Grainge, Take Boston Nightlife Promoter
    May 6, 2013 · Take Boston was created to provide Boston with a new type of nightlife experience. We're looking to shake up the scene and bring some fresh events to everyone.
  17. [17]
    Elliot Grainge: 10k Projects CEO on Tekashi 6ix9ine and More
    Dec 4, 2019 · He made and lost a small fortune. While at college, he ran a lucrative bottle-service club promotion business for several Boston-area dance and ...
  18. [18]
    Elliot Grainge: 5 takeaways from his commencement speech
    May 12, 2025 · After graduating from Northeastern in 2016, Grainge founded 10K Projects and built it into a powerhouse indie, with tens of billions of streams.Missing: education | Show results with:education
  19. [19]
    Elliot Grainge Bet on Himself After 'Hearing "No" Again and Again'
    May 13, 2025 · He graduated from Northeastern in 2016. During his time at the university, he started two businesses he was "certain would be massive successes.Missing: background | Show results with:background
  20. [20]
    WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K ...
    Sep 5, 2023 · Warner Music Group (Nasdaq: WMG) has entered into a joint venture with 10K Projects, the groundbreaking Los Angeles-based label founded in 2016 by Elliot ...Missing: date | Show results with:date
  21. [21]
    10K AND CREATE INVEST IN HOMEMADE PROJECTS, START ...
    Aug 14, 2019 · 10K AND CREATE INVEST IN HOMEMADE PROJECTS, START LABEL. August 14, 2019. 10K Projects Founder/CEO Elliot Grainge and Create Music Group Co- ...<|separator|>
  22. [22]
    Elliot Grainge's 10K Projects Launches Joint Venture With Warner ...
    Sep 5, 2023 · As expected, Elliot Grainge's 10K Projects, home to releases by Trippie Redd, Ice Spice and Iann Dior, has launched a joint venture with ...
  23. [23]
    How Elliott Grainge Forged a Breakout Music Label - CEO Today
    Jul 25, 2025 · When Elliott Grainge founded 10K Projects in 2016, the music industry took notice. Despite hailing from one of music's most prominent ...
  24. [24]
    Elliot Grainge Expands His 10K Portfolio - Forbes
    Nov 10, 2021 · Elliot Grainge, the son of Universal Music Group chairman Lucian Grainge, founded record label 10K Projects in 2016 and is now launching 10K ...Missing: date | Show results with:date
  25. [25]
    WARNER MUSIC GROUP ANNOUNCES REORGANIZATION OF ...
    Aug 1, 2024 · Effective October 1, Elliot Grainge, 10K Projects Founder & CEO, will become CEO of Atlantic Music Group, reporting to Kyncl.<|separator|>
  26. [26]
    New Atlantic Music CEO Elliot Grainge Unveils Leadership Structure
    Sep 23, 2024 · Atlantic Music Group has unveiled the new leadership structure that will be in place when new CEO Elliot Grainge takes the helm next week.<|separator|>
  27. [27]
    Atlantic Music Group: Leadership structure under new CEO Elliot ...
    Sep 23, 2024 · Grainge assumes the CEO role starting October 1, following the departure of Julie Greenwald (Chairman, Atlantic Music Group) later this month.
  28. [28]
    Elliot Grainge, 10K Projects Founder & CEO Moves To Atlantic ...
    Aug 1, 2024 · Grainge, 30, sent a note to the staff of the label he founded and signed Tekashi 69 and Ice Spice stating, “we don't expect any changes to take ...<|separator|>
  29. [29]
    ATLANTIC MUSIC GROUP BEGINS NEW ERA
    Sep 23, 2024 · Starting October 1, Elliot Grainge assumes the role of CEO of Atlantic Music Group, as Julie Greenwald passes the torch after two decades.
  30. [30]
    Atlantic Music Group unveils new structure under CEO Elliot Grainge
    Sep 23, 2024 · Atlantic Music Group (AMG) has announced details of its new leadership structure in the US, with Elliot Grainge officially taking on the role of CEO.
  31. [31]
    Who Is Sofia Richie's Husband? All About Elliot Grainge - People.com
    Who Is Sofia Richie's Husband? All About Elliot Grainge · He has music business roots · He grew up in the U.K. · He has his own record label · He loves Eminem.
  32. [32]
    Sofia Richie and Elliot Grainge's Relationship Timeline - Us Weekly
    Oct 16, 2025 · In January 2021, Richie sparked dating rumors with Grainge after the pair were spotted together. They confirmed their relationship two months later.
  33. [33]
    Sofia Richie and Elliot Grainge's Relationship Timeline - ELLE
    Oct 17, 2025 · Sofia Richie and UK record executive Elliot Grainge were first linked in January 2021, a few months after Richie officially parted ways ...
  34. [34]
    Inside Sofia Richie's Surprise Hawaiian Proposal From Elliot Grainge
    Apr 22, 2022 · A source tells E! News how Sofia Richie reacted when Elliot Grainge proposed. Find out why she was “so surprised and taken back.”
  35. [35]
    Sofia Richie Marries Elliot Grainge In Southern France Wedding
    Apr 22, 2023 · Sofia Richie and Elliot Grainge officially tied the knot on Saturday, April 22, at the stunning Hotel du Cap-Eden-Roc in Antibes, France.
  36. [36]
    Elliot Grainge dating history
    Elliot Grainge and Sofia Richie have been married for 2 years since 22nd Apr 2023. view relationship Relationships Elliot Grainge has had no other ...
  37. [37]
    Sofia Richie Grainge Gives Birth To Her & Husband Elliot's Daughter
    Sofia Richie Grainge and her husband, Elliot Grainge, welcomed their first child on Monday, May 20. The baby girl's name is Eloise Samantha Grainge.
  38. [38]
    Sofia Richie announces she's expecting second child with husband
    Oct 16, 2025 · While Sofia, 27, and her hubby Elliot, 31, already share their one-year-old daughter, Eloise, they are now going be adding another child to ...
  39. [39]
    Elliot Grainge Sends Sweet Message to Pregnant Wife Sofia Richie ...
    Oct 17, 2025 · Elliot Grainge sent a sweet message to his wife Sofia Richie Grainge shortly before she announced she is pregnant with their second baby.
  40. [40]
    Sofia Richie Gives Rare Glimpse at 5-Month-Old Daughter Eloise
    Nov 7, 2024 · Sofia and Elliot welcomed Eloise in May, a little over a year after their April 2023 wedding. Since becoming a mom, Sofia has reflected on her not-so-easy ...<|separator|>
  41. [41]
    Aging CEOs, Ambitious Nepo Babies and a Tech Revolution
    Jun 4, 2025 · Inside the music industry's leadership shifts, nepotism, and tech ... Elliot Grainge, now 31, certainly tips the scale towards a ...
  42. [42]
    Nepotism is aliveee! Elliot Grainge who is the son of ... - Instagram
    Aug 5, 2024 · Elliot Grainge who is the son of Lucian Grainge Universal Music Group chairman and CEO was just named the CEO of Atlantic Music.
  43. [43]
    glokta on X: "People talking about nepotism as if Atlantic is under ...
    Aug 1, 2024 · People talking about nepotism as if Atlantic is under UMG…. They're under Warner Music Group. Quote.<|separator|>
  44. [44]
    Lucian & Elliot Grainge: How Much of Music Market Will They ...
    Aug 10, 2024 · This is nepotism at its worst. Julie Greenwald, the head of Atlantic is leaving over this. She was responsible for developing so many ...Missing: criticism industry
  45. [45]
    Tekashi 6ix9ine: The Rise and Fall of a Hip-Hop Supervillain
    Jan 16, 2019 · Among the first to see Danny's potential was Elliot Grainge, then 23, the CEO of 10K Projects, the independent label that had signed Trippie ...
  46. [46]
    10K Projects CEO Details Why He Signed 6ix9ine for 2 More Albums
    Dec 5, 2019 · Elliot Grainge, founder and CEO of 10K Projects, has shared some insight on his decision to ink a two-album contract extension with 6ix9ine ...
  47. [47]
    Two SoundCloud Rap Outlaws Push Boundaries From the Fringes
    Mar 21, 2018 · 6ix9ine is signed to Mr. Grainge's label, he is not managed by him. When we learn of a mistake, we acknowledge it with a correction. If ...
  48. [48]
    [PDF] A New Era: Inside Warner Music Group As Elliot Grainge ... - Billboard
    Aug 14, 2024 · The majors may also have been wary of the media controversies and legal troubles that dogged artists like. 6ix9ine and XXXTentacion. (At the ...
  49. [49]
    The Gatekeepers of SoundCloud Rap - Vulture
    Dec 6, 2018 · The younger Grainge has gone all-in on virality, signing 6ix9ine, Trippie Redd, a skateboarding fashion designer turned rapper named Lil ...
  50. [50]
    From Building 10K to Leading Atlantic: Elliot Grainge at Trapital ...
    Sep 15, 2025 · Grainge began by revisiting his years running 10K Projects, a company he founded to champion emerging talent. He explained that the label ...
  51. [51]
    Elliot Grainge on Atlantic's Future, AI, and Selling 10k Projects
    Sep 18, 2025 · We discuss his response to the fanfare around the Warner Music Group transition, Elliot's experience selling 10K Projects, and adapting the 10K ...
  52. [52]
    Elliot Grainge Talks AI, Atlantic CEO Role & More in New Interview
    Sep 11, 2025 · Atlantic Music Group CEO Elliot Grainge is contemplating the current and future uses of artificial intelligence in the music industry.