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Erick Rowan

Erick Rowan, ring name of Joseph Ruud, is an American professional wrestler signed to , where he currently performs on the SmackDown brand as "Ramblin' Rabbit," a masked character in the horror-themed stable The Wyatt Sicks. Born on November 28, 1981, in , , Rowan measures 6 feet 8 inches (203 cm) in height and weighs 315 pounds (143 kg), establishing him as a dominant powerhouse competitor known for his intimidating presence and brute strength. Rowan's career in WWE began in 2011 after signing a developmental contract, initially competing in (FCW), the precursor to NXT. He gained prominence in 2013 as part of stable alongside and Luke , adopting a cult-like persona with a sheep that symbolized his obedient follower role. Over the years, Rowan achieved success as a specialist, winning the once with Harper in 2013 and the SmackDown Tag Team Championship twice—first with Harper in 2018 and later with in 2019. His individual runs included a brief United States Championship pursuit in 2014 and a solo push in 2019 featuring a unique arm-spinning gimmick tied to a impersonation, though it was short-lived due to creative shifts. After his WWE release in December 2020 amid budget cuts, Rowan wrestled independently under the name Erick Redbeard, appearing in promotions like AEW and other independent circuits, where he feuded with former allies and explored darker character iterations. He made a surprise return to WWE in June 2024 during a episode, unmasking as the final member of —reviving elements of in tribute to the late —alongside (as Uncle Howdy), , , and . The faction's debut involved cryptic vignettes and attacks, positioning Rowan as a protective enforcer with his signature submission move. As of November 2025, remained active on SmackDown, with members and holding the WWE Tag Team Championship; the group has participated in tag team chaos, including dismantling competitors during title contention matches, solidifying Rowan's resurgence as a key figure in WWE's storytelling.

Personal background

Early life

Joseph Ruud, professionally known as Erick Rowan, was born on November 28, 1981, in , . Ruud was raised in a working-class family of descent, with his great-grandfather Thorus Marius Ruud having immigrated from to work on railroads in the United States. During his high school years in , Ruud showed early interest in athletic activities, particularly football, where he played as a and focused on building strength and size for the sport. Following high school, Ruud briefly attended the , where he continued playing as a before a health issue ended his athletic pursuits. In adulthood, he began training for a career in .

Family and personal interests

Rowan married Ruud in 2019. The couple resides in with their three children, including two biological children of Rowan's from a previous marriage and one stepchild. Following his release in 2020, Rowan prioritized family time at home, describing it as the most extended period he had spent with his children in years, which allowed for more everyday activities like family walks. Outside of wrestling, Rowan is a dedicated heavy metal enthusiast, favoring bands such as , for whom he appeared as "Thor" in the 2019 music video for "Raven's Flight" from their album and whose track "Get in the Ring" was written as his wrestling entrance theme on (2022). He also plays guitar in his spare time. Additionally, Rowan is a horror movie aficionado and has produced short horror films, including character-driven vignettes during injury recovery periods. These passions contributed to the eerie, supernatural elements of his gimmick.

Professional wrestling career

Independent circuit (2003–2011)

Ruud began training for a professional wrestling career in 2003 under the guidance of , a renowned trainer known for mentoring numerous wrestlers in . He made his in-ring debut on September 3, 2003, performing under the ring name Thoruf Marius in local Midwest promotions. Early on, Ruud adopted a power-based wrestling style that emphasized his imposing 6 ft 8 in (203 cm) frame and strength, portraying a Viking-inspired character to capitalize on his physical presence. Throughout the mid-2000s, Ruud competed extensively on the independent circuit in the United States, primarily in and surrounding states. He appeared for promotions such as Domain Wrestling, where he wrestled in his initial years following debut, and , honing his skills against regional talent. These matches helped build his reputation as a reliable big man performer, with representative bouts showcasing his ability to dominate through like clotheslines and spinebusters. By 2007, he transitioned to using the Rowan in some U.S. independents, refining his while continuing to focus on rather than technical finesse. Seeking to expand his experience, Ruud traveled to in 2006 and trained at the dojo, debuting for the promotion in 2007 under the name Thoruf. He participated in multiple tours with Noah through 2008, wrestling in events across the country and facing junior and heavyweight competitors in showcase matches that highlighted his adaptability to the strong-style environment. Notable appearances included undercard bouts during Noah's tours, where he earned praise for his endurance in stiff, high-impact encounters. This international exposure, combined with standout independent performances in the U.S., garnered attention from major promotions and led to tryouts, culminating in his signing a developmental contract in early 2011.

WWE (2011–2020)

Rowan signed a developmental with in 2011 and was assigned to its (FCW) territory, where he debuted on April 14, 2011, in a losing effort against Sebastian Valencia. He continued competing in FCW matches throughout 2011 and into 2012, often portraying a silent, intimidating character, before the promotion rebranded as NXT in 2012. In NXT, Rowan aligned with and Luke to form stable in late 2012, debuting as Wyatt's "second son" on the December 12 episode of NXT, where he attacked multiple competitors alongside the group. As part of the faction, Rowan teamed with Harper to win the on May 8, 2013, defeating The Ascension in the finals of a , holding the titles for 49 days before vacating them upon moving to the main roster. The stable's eerie, cult-like presentation, including Rowan's signature sheep mask, emphasized psychological terror and dominance in matches. The Wyatt Family debuted on the main roster on the July 8, 2013, episode of , ambushing to establish their menacing presence, with Rowan and making their in-ring debuts on the July 26 episode of SmackDown, defeating Tons of Funk (Broadus Clay and Tensai). The group engaged in high-profile feuds throughout 2013 and 2014, targeting superstars such as , , , and , often using ambush tactics and mind games to build their aura of unpredictability. Key moments included Wyatt's WrestleMania 30 match against Bryan in 2014 and the faction's interference in Cena's title pursuits, culminating in a loss to Cena at 2013. By mid-2014, internal tensions led to Harper and Rowan briefly breaking away from Wyatt, transitioning Rowan toward singles competition while maintaining the family's overarching influence. In late 2014, Rowan pursued the United States Championship in a brief angle but did not win the title. In late and early , Rowan pursued a solo midcard role, feuding prominently with after turning face to aid against the ; this rivalry peaked at TLC in the first-ever Steel Stairs , where emerged victorious despite Rowan securing a rare upset win over him on the December 1, , episode of . Rowan also clashed with other midcarders, including a brief program involving through Wyatt Family remnants, but struggled for momentum, competing in battle royals and undercard bouts without a major singles title push. His face turn highlighted raw power moves like the full nelson slam, yet inconsistent booking limited his prominence until The 's reformation. The Wyatt Family reunited in July 2015 on , with Rowan rejoining Wyatt and , and the addition of as their enforcer, expanding the group into a dominant force across brands. The stable feuded with teams like and ( and ), emphasizing brute strength in multi-man matches, and transitioned to SmackDown after the 2016 draft. In late 2016, shockingly joined the faction on the October 25 episode of SmackDown, aligning with Wyatt after betraying , which propelled the group to win the SmackDown Tag Team Championship under the Freebird Rule—initially held by and Rowan before Orton and Wyatt defended it. The alliance dissolved in early 2017 when Orton turned on Wyatt ahead of , leading to Rowan's reduced role amid injuries and faction splintering. Rowan and Harper reunited in October 2017 as The Bludgeon Brothers, debuting a dark, post-apocalyptic gimmick with mallet-themed weapons and brutal offense on the November 21, 2017, episode of SmackDown, squashing The Hype Bros. The team received a strong push, winning the SmackDown on April 8, 2018, at in a triple threat match against and The New Day, holding the titles for 135 days through intense defenses against challengers like and Anderson at Money in the Bank and at Extreme Rules. Their reign ended against The New Day in a No Disqualification match on the August 21, 2018, episode of SmackDown, after which Harper's injury sidelined the duo, stalling their momentum despite the gimmick's violent appeal. Following The Bludgeon Brothers' hiatus, Rowan returned to singles competition in 2019, initially as Daniel Bryan's eco-warrior ally and bodyguard, promoting environmental themes like rejecting the traditional WWE Championship for an "eco-friendly" version on the January 29, 2019, episode of SmackDown. The partnership soured amid a mystery attacker storyline targeting Roman Reigns; Rowan was revealed as the culprit on the August 27, 2019, episode of SmackDown, leading to a betrayal of Bryan on September 3, where he attacked both men and embraced a lone wolf persona. Rowan's solo run featured feuds with Reigns and Bryan, culminating in a Hell in a Cell match loss to Bryan at Clash of Champions 2019, after which he adopted a bizarre gimmick involving a mysterious caged creature—revealed as a giant spider on the March 2, 2020, episode of Raw—that drew widespread criticism for its anticlimactic nature. On April 15, 2020, WWE released Rowan as part of pandemic-related budget cuts, ending his initial tenure after nearly nine years.

Return to independent circuit and AEW (2020–2024)

Following his release from WWE on April 15, 2020, as part of widespread budget cuts prompted by the COVID-19 pandemic, Joseph Ruud adopted the ring name Erick Redbeard for his return to the independent wrestling scene, a change necessitated by WWE's trademark ownership of his previous moniker. Redbeard's independent career resumed after a 90-day expired, with his first notable appearance in the United Wrestling Network's eight-man to crown the inaugural UWN Champion in late 2020. He competed sporadically across various promotions from 2020 to 2024, including (GCW), where he debuted on January 30, 2021, defeating in a singles match during the GCW/VxS Fight Forever event streamed online. In GCW's No Peace Underground: Shallow Graves on , 2021, Redbeard secured another victory in a match, showcasing his power-based style against a field of competitors. While no major long-term feuds emerged in GCW, his appearances there capitalized on his imposing presence, often positioning him as a dominant babyface in short, intense bouts. Although bookings in the (NWA) were limited, Redbeard's overall independent schedule included stints in promotions like Independent Wrestling Revolution (IWR), where he won the vacant Doublewide Bar Championship by defeating Rylie Jackson on June 25, 2021, and Rocky Mountain Pro (RMP), highlighting his versatility in regional titles and tournaments. His legacy from influenced these indie opportunities, drawing crowds familiar with his cult-following character. Redbeard made two brief forays into All Elite Wrestling (AEW) during this period. On the December 30, 2020, episode of AEW Dynamite, dedicated as a tribute to the late Brodie Lee (formerly Luke Harper), Redbeard appeared ringside to honor his former Wyatt Family stablemate, sharing a moment of respect with the Dark Order faction that Lee had led in AEW. He returned on March 4, 2022, during AEW Rampage, aligning temporarily with Death Triangle (Pac and Penta El Zero Miedo) in a backstage segment that led to trios action. This culminated at AEW Revolution on March 6, 2022, where Redbeard teamed with Death Triangle (Pac and Penta El Zero Miedo) to face The House of Black (Malakai Black, Brody King, and Buddy Matthews) in a losing effort on the Buy-In pre-show, emphasizing high-stakes tag warfare without deeper Dark Order involvement. The era posed significant hurdles for Redbeard's independent career, including restricted live events and venue closures that limited bookings to virtual streams and small gatherings in 2020 and early 2021. These constraints, combined with the need to rebrand away from WWE-associated names, resulted in a slower return to consistent work, with many promotions prioritizing local talent amid financial uncertainty. By late 2023, began teasing a potential return through cryptic posts, including a tweet featuring eerie imagery reminiscent of , sparking speculation about a reunion amid ongoing tributes to . In interviews, he expressed openness to rejoining , noting his story felt unfinished after the 2020 release.

Return to WWE and The Wyatt Sicks (2024–present)

Rowan's return to was teased through cryptic vignettes beginning in early 2024, building anticipation for the revival of Bray Wyatt's envisioned Wyatt Sicks faction following Wyatt's death in August 2023. On the June 17, 2024, episode of , Rowan made his official in-ring comeback as part of The Wyatt Sicks, debuting alongside leader Uncle Howdy (), , , and ; the group emerged from the darkness to launch a chaotic attack on the ringside crew, establishing their horror-themed presence with masked personas—Rowan portraying the enforcer "Ramblin' Rabbit." The faction quickly engaged in feuds on , targeting groups like Chad Gable's American Made and delivering vignettes that emphasized psychological terror and bonds, distinct from the original Wyatt Family's cult-like dynamics by incorporating more overt elements under Triple H's creative direction. In January 2025, The Wyatt Sicks were drafted to SmackDown, shifting their focus to the blue brand's division amid ongoing storylines involving interrupted matches and ominous teases. A pivotal moment came on the May 23, 2025, episode of SmackDown, where The Wyatt Sicks returned after a brief to assault multiple , including and Fraxiom, during a WWE Championship contender's match, solidifying their role as disruptive forces holding the division "hostage" in narrative terms. In a June 2025 interview, Rowan reflected on his position as the last surviving original member of , crediting lessons from for his resilience and expressing ambitions to emulate Kane's longevity as a dominant masked big man. As of November 2025, with Uncle Howdy on hiatus since October 2025, Rowan continues to portray the physically imposing, masked enforcer within The Wyatt Sicks on SmackDown, with the group making intermittent appearances through glitches, vignettes, and backstage segments as seen on the November 14, 2025, episode. This iteration of the amplifies motifs, such as eerie lighting and symbolic imagery, differentiating it from the original Wyatt Family's rustic, mind-game approach through a more cinematic, Triple H-era polish.

Other media appearances

Film and television

In 2019, Erick Rowan, whose real name is Joseph Ruud, made his feature film debut in Back Fork, portraying the Bartender in a drama about opioid addiction in rural . Directed by and starring Tommy Blanchard and , the film explores themes of loss and recovery, with Rowan's minor role contributing to the authentic depiction of small-town life. In 2021, Rowan appeared in the supernatural Western thriller , portraying the supporting character , a rugged frontiersman set in 1860s . The film, directed by Matt Glass and Jordan Wayne Long and starring and , was produced under strict protocols, including mandatory masking off-camera and weekly testing, which Rowan described as creating a focused and safe shooting environment despite the challenges. The movie received mixed reviews, earning a 4.6/10 rating on for its atmospheric tension but criticism of pacing issues. That same year, Rowan appeared in a guest capacity on the Paramount+ crime drama series , playing the character Big Beard in two episodes of season 1 amid the show's exploration of and violence in a prison town. Starring and , the series has been praised for its gritty storytelling, holding an 8.1/10 rating across , though Rowan's brief role focused on his imposing physical presence without deeper character development. Rowan's WWE release in April 2020 overlapped with expanded opportunities, freeing him from a demanding weekly wrestling schedule that previously limited external commitments to his availability. This shift allowed him to audition more frequently and balance wrestling gigs with work, as he began taking classes post-release to hone his craft. In 2022, he starred in the award-winning Tito, directed by Notarile and Andy Tworischuk, where he portrayed a , emotionally layered figure in a 24-minute story about a man grappling with schizophrenia and underworld pressures in . The project, also featuring AEW's Claudio Castagnoli, highlighted Rowan's ability to convey vulnerability beyond physicality, earning festival accolades for its raw depiction of mental health struggles. In 2023, Rowan made a comedic TV cameo in season three of Netflix's series You Should Leave with Tim Robinson, appearing in episode five ("Don't Just Say 'Relax', Actually Relax.") as part of a chaotic wrestling interruption during a marriage proposal scene in the "Pacific Proposal Park" sketch. The surreal sketch, which also featured wrestlers like , contributed to the season's acclaim for its absurd humor, with the series overall maintaining an 8.1/10 rating for blending everyday awkwardness with escalating ridiculousness. No additional confirmed film or roles for Rowan have surfaced from 2024 to 2025, as his return to in mid-2024 likely resumed a rigorous schedule prioritizing in-ring performances.

Video games and music

Erick Rowan first appeared as a playable character in the WWE 2K video game series with WWE 2K15 in 2014, debuting with an overall rating of 88 and reflecting his Wyatt Family persona complete with a distinctive sheep mask entrance attire. His character model evolved across subsequent titles to match gimmick changes, including the hooded enforcer look in WWE 2K16 (overall rating 85), a solo powerhouse style in WWE 2K17 (74), and the hammer-wielding Bludgeon Brother attire in WWE 2K18 (76) through WWE 2K20 (81), where he was featured on the Raw brand roster. Beyond the main series, Rowan was included as a powerhouse-class playable character in the arcade-style WWE 2K Battlegrounds in 2020. Following his WWE release in 2020 and independent run as Erick Redbeard, Rowan made no confirmed appearances in indie wrestling video games by late 2025, though he was announced for the long-in-development The Wrestling Code under his Redbeard name prior to its delayed release. Rowan returned to the series in WWE 2K25 (2025) as a downloadable content character in the pre-order bonus pack, representing his Wyatt Sicks faction role with updated entrances, signatures like the spinning heel kick, and finishers such as the Iron Claw Slam, marking his seventh main-series appearance with an overall rating of 80. Rowan's affinity for heavy metal music led to cameo appearances in several Amon Amarth music videos, aligning with the band's Viking-themed death metal style. In 2019, he portrayed a warrior character in the "Raven's Flight" video, the first part of a trilogy promoting the album Berserker, alongside MMA fighter Josh Barnett. He reprised a similar role in the follow-up "Crack the Sky" video later that year, directed by Roboshobo and continuing the narrative saga. In 2022, under his Erick Redbeard moniker, Rowan appeared as a pit fighter in the post-apocalyptic "Get in the Ring" video, supporting the album The Great Heathen Army.

Championships and accomplishments

Championships

Erick Rowan is a four-time champion in , having captured the once and the WWE Tag Team (formerly SmackDown Tag Team Championship) three times, along with minor independent titles during his career outside the promotion. His title successes were predominantly achieved in competition, often aligned with factions like and later as part of dominant duos. Rowan's first championship reign came in WWE's developmental brand NXT, where he and Luke Harper, as members of , defeated the reigning champions Adrian Neville and to win the on the May 8, 2013, episode of NXT (taped May 2). This victory marked the group's rise in NXT's tag division, stemming from their intense program against various challengers, including elements of broader rivalries with emerging stars like those associated with The Shield's orbit in the brand's ecosystem. The duo defended the titles successfully in non-televised matches and once on television against Kassius Ohno and before losing the championships to Neville and Graves on the July 17, 2013, episode of NXT (taped June 20), ending their 49-day reign. Years later, Rowan and reunited under the Bludgeon Brothers gimmick and won the SmackDown Tag Team Championship on April 8, 2018, at , defeating and The New Day in a match. Their brutal, power-based style led to a dominant 135-day reign, during which they made one successful defense on pay-per-view against at the and repelled challenges from teams like The New Day on weekly television. They retained the titles at on August 19, 2018, via disqualification against The New Day, but lost the championships the following night on August 21, 2018, episode of SmackDown Live to The New Day. Rowan's second SmackDown Tag Team Championship came unexpectedly with on the May 7, 2019, episode of SmackDown, where they defeated to claim the vacant titles following The Hardy Boyz's relinquishment due to injury. This 68-day partnership highlighted Rowan's role as Bryan's enforcer, with the team making limited defenses, including a successful outing against in a rematch, before losing the titles to on July 14, 2019, at Extreme Rules in a triple threat match also involving Heavy Machinery. In 2025, as part of The Wyatt Sicks, Rowan participated in the stable's capture of the WWE Tag Team Championship (unified titles) in July 2025, when and defeated on an episode of . Under the Freebird Rule, any two members can defend the titles, with successful defenses including a win over at Clash in on August 31, 2025. As of November 2025, The Wyatt Sicks remain the reigning champions, with Rowan actively involved in the faction's title defenses. Outside WWE, during his independent run from 2020 to 2024, Rowan captured the IWR World Heavyweight Championship on June 9, 2022, at Insane Wrestling Revolution's event, defeating Big Kon to win the title, only to lose it later that same night to Dread King . Additionally, as part of the WarBeard with Matt Basso, he won the WSW on March 13, 2023, in , holding the titles for 208 days with successful defenses against teams like The VeloCities before dropping them on October 7, 2023.

Other accomplishments

In 2014, Rowan was ranked No. 57 in Pro Wrestling Illustrated's annual PWI 500, recognizing his rising prominence as a singles competitor following his early tenure. As an original member of , Rowan holds the distinction of being the only surviving participant from the stable's inaugural lineup, which debuted in 2013 alongside and Luke Harper; this longevity underscores his central role in one of 's most influential factions during its peak from 2013 to 2017. Upon his 2024 return to as part of The Wyatt Sicks, the faction earned widespread fan acclaim, culminating in a win for WTF Moment of the Year in 2025 for their shocking debut on June 17, 2024—a fan-voted honor highlighting Rowan's contributions to the group's atmospheric storytelling and impact on programming.

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