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Eyeball Records

Eyeball Records is an founded in 1995 by Alex Saavedra and Vincent Li in , initially operating out of Apartment 4C on 14th Street at Avenue A in the East Village. Specializing in , , , and genres, the label has played a significant role in the underground music scene by releasing debut and early albums for influential bands. The label relocated to , where it established a stronger presence in the Northeast and communities. Key releases include My Chemical Romance's debut album I Brought You My Bullets, You Brought Me Your Love (2002), as well as early releases by bands such as H2O, , , and albums by . These signings helped propel the label's reputation during the and boom of the early 2000s. In its later years, Eyeball Records, co-owned by Alex Saavedra and Zac Nadile, adapted to changing industry dynamics by focusing on limited-edition cassettes, reissues, and apparel bundles, often in with platforms like The Hyv starting in 2020. Current and recent roster artists include N8NOFACE, Horse Head, 8485, 3l3d3p, The Anthem Sound, Ariel Kill Him, Baumer, BBY GOYARD, Blackwinterwells, and , reflecting a continued emphasis on diverse, emerging talent in indie and electronic-adjacent sounds. The label maintains an online shop for merchandise and exclusive drops, underscoring its enduring commitment to artist support and fan engagement.

History

Founding and Early Years

Eyeball Records was founded in 1995 in by Alex Saavedra, known professionally as Alex Eyeball, and Vincent Li, operating initially out of Apartment 4C on 14th Street at Avenue A in the East Village. The label emerged from the vibrant DIY ethos of the city's underground music scene, where Saavedra, a seasoned and producer with roots in local studios, sought to support emerging talent without major label interference. From its inception, Eyeball Records concentrated on , , and , funding operations through efforts like small-scale sales, local shows, and community support rather than external investment. The label's early releases reflected this raw, independent spirit, beginning with L.E.S. Stitches' debut album in 1996 and a compilation From the Ground Up featuring NYC-area acts later that year. These initial efforts helped establish Eyeball as a key player in the late-1990s underground, where it championed demo tapes and self-produced recordings from bands navigating the era's tight-knit venues and squat spaces. Saavedra's expertise as a and engineer profoundly shaped the label's distinctive sound, emphasizing gritty, high-energy recordings that captured the intensity of live performances. Notable early signings included outfit , whose 1997 EP ...Blacklisted showcased the label's commitment to aggressive, socially charged . By 1999, Eyeball released Thursday's debut Waiting, a pivotal that blended with emotional depth and solidified the label's reputation for nurturing influential acts. The "Eyeball House"—Saavedra's apartment-turned-creative hub—served as a central gathering spot for artists, fostering collaborations and impromptu sessions that fueled the scene's communal energy. As the label gained traction, it began transitioning operations toward in the early to access broader resources while retaining its DIY core.

Expansion and Relocation

In the early , Eyeball Records relocated its operations from its original base to , around 2000–2001, transitioning from a small setup to a more expansive facility that supported a growing staff of six employees. This move enabled the label to scale its activities, including recording and administrative functions, while fostering closer ties to the vibrant East Coast and communities in . The relocation underscored the label's evolution from a DIY operation to a key player in the independent music ecosystem. The period marked significant growth through strategic signings of breakthrough acts like and , which propelled Eyeball's reputation in the and scenes. , an early signee, benefited from the label's support in building a following that led to broader recognition, while 's 2002 debut album I Brought You My Bullets, You Brought Me Your Love—released under Eyeball—sold around 50,000 copies via innovative online strategies such as samples and message boards, highlighting the label's role in artist development. These signings not only diversified the roster to about 20 bands but also positioned Eyeball as a launchpad for acts transitioning to major labels, with moving to in 2003. Business advancements included a distribution partnership with (ADA), a affiliate, which expanded Eyeball's reach and contributed to the early 2000s punk revival by amplifying independent releases amid a surge in genre-blending acts. The label emphasized digital promotion through platforms like , aligning with 's adaptable ethos and helping sustain the scene's momentum. However, these expansions came amid challenges, including funding constraints from limited indie resources and the financial pressures of free online content distribution, which raised concerns about revenue sustainability and led to operational strains for founder Alex Saavedra during tight-budget productions.

Revival in the 2020s

Following the departure of key artists to major labels—such as signing with in 2003 and moving to after their Eyeball debut—Eyeball Records entered a period of dormancy in the late and . In late 2020, the label was revived under co-ownership by Alex Saavedra and Zac Nadile, who shifted focus to small-run cassette tapes and limited-edition vinyl/t-shirt bundles for new underground artists including N8NOFACE and blackwinterwells. This pivot aligned with a broader resurgence in analog formats, allowing the label to nurture emerging talent through exclusive physical releases. Eyeball Records adapted to digital-era by emphasizing direct-to-fan sales via its official , eyeballrecords.org, where limited drops of cassettes, , , and apparel bundles are available for . The label integrates these sales with streaming on major platforms, ensuring accessibility while prioritizing collector-oriented physical editions. By 2023, recognized Eyeball Records' contributions to the cassette revival, noting its role in sustaining indie music amid production challenges for . Through 2025, the label supported release tours and maintained consistent output, solidifying its position in the modern underground scene.

Imprints

Astro Magnetics

Astro Magnetics was established in as a vanity imprint of Eyeball Records, primarily focused on experimental and side projects in the and spheres. Owned by Eyeball Records manager Marc Debiak, founder Alex Saavedra, and of the band , the label served as a platform for nurturing talent outside Eyeball's main roster, leveraging Rickly's production expertise and connections within the scene. Astro Magnetics was primarily active from to the late 2000s. The imprint diverged from Eyeball's core punk sound by emphasizing avant-garde punk and indie rock, often featuring smaller production runs and limited distribution tied to Thursday's touring network. This approach allowed for more artistic risk-taking, with releases typically involving intimate collaborations and non-commercial explorations. For instance, Rickly produced several projects under the imprint, reinforcing its role as a creative outlet for affiliated artists. Key releases under Astro Magnetics include The Lovekill's debut in 2005, which showcased Cleveland-based with raw, emotive vocals. Other notable output features The Blackout Pact's Hello Sailor (2005), produced by Rickly and highlighting indie rock's melodic edges, as well as early signings like The Valley Arena and Secret Lives of the Freemasons, underscoring the label's emphasis on emerging, boundary-pushing acts. These projects exemplified Astro Magnetics' commitment to fostering innovative sounds through modest-scale operations.

Other Ventures

In addition to its core recording activities, Eyeball Records has diversified into merchandise lines, offering apparel tied to album releases to support artists and fans. Starting in 2020, the label introduced limited-edition bundles paired with cassette releases, such as the exclusive drops available through online platforms, enhancing accessibility for collectors and providing bundled value for purchases. These items, including "Team Eyeball" tees and artist-specific designs like the Breezy Supreme Bad Decisions bundle, reflect the label's focus on and aesthetics while generating additional revenue streams. Alex Saavedra, co-owner and founder, has extended the label's reach through production and engineering services for select external projects, leveraging his experience in the punk scene. Notable credits include mixing on the 2008 electronic compilation Wemix 166 - Happy Hours for Worldwide Exclusive Records, demonstrating his versatility beyond Eyeball's roster. While primarily involved with in-house releases, Saavedra's hands-on role in early sessions, such as those at historic studios, underscores his contributions to independent audio production. Eyeball Records has pursued joint ventures in distribution and experimental formats, particularly emphasizing cassette revivals and collaborative compilations. In late , co-owners Saavedra and Zac Nadile initiated small-run cassette productions for emerging artists, partnering with distributors like The Hyv for exclusive bundles that bypassed traditional constraints. This effort highlights the label's adaptation to analog trends amid dominance. Additionally, Eyeball contributed to compilations with other independents, such as the 2003 release Tomorrow Seems So Hopeless, featuring tracks from various underground acts to foster scene-wide exposure. Up to 2025, these one-off projects continue through limited cassette editions and apparel collaborations, maintaining the label's role in niche preservation without expanding into full-scale festivals or broad partnerships.

Roster

Notable Past Artists

Eyeball Records played a pivotal role in launching Thursday's career with the release of their debut album, Waiting, in 1999, produced by Sal Villanueva and featuring a raw sound that captured the band's early intensity. This album helped establish as a cornerstone of the and scenes, leading to their subsequent signing with for the breakthrough Full Collapse in 2001 and solidifying Eyeball's reputation for nurturing influential acts in underground rock. My Chemical Romance's inaugural full-length, I Brought You My Bullets, You Brought Me Your Love, emerged on July 23, 2002, under Eyeball's banner, produced by frontman at Nada Recording Studio in , blending aggression with vulnerability. The album's raw energy and thematic depth marked the band's entry into the scene, paving the way for their major-label deal with and the explosive success of Three Cheers for Sweet Revenge in 2004, while highlighting Eyeball's knack for spotting future icons. Murder by Death joined Eyeball in the early 2000s following Geoff Rickly's discovery of the band, releasing their debut full-length Who Will Survive, and What Will Be Left of Them? in 2003, which fused with gothic storytelling and alt-country elements. This signing exemplified Eyeball's expansion into diverse punk-adjacent genres, though the band departed for by 2004 to pursue broader distribution, contributing to the label's growing prestige in circles. Other key figures on Eyeball's early roster included H2O, whose hardcore punk ethos aligned with the label's punk roots, as evidenced by their inclusion in Eyeball's artist catalog and contributions to samplers that amplified hardcore's vitality. Midtown, a outfit from , had their debut EP The Sacrifice of Life licensed and reissued by Eyeball in 2003, providing a bridge to the era and their eventual major-label moves with Island Def Jam. The , pioneers of , kicked off Eyeball's catalog with the 1995 EP A Fuckin' Way of Life, a four-track outburst that captured the raw defiance of 1990s and helped define the label's foundation before the band's shift to larger imprints like . Similarly, Eyehategod's compilation Southern Discomfort arrived in 2000 via Eyeball, compiling rare 7-inches and new tracks that underscored the label's willingness to venture into heavier, Southern-infused territories, influencing its reputation beyond into extreme genres. Collectively, these artists—from and My Chemical Romance's breakthroughs to H2O and ' hardcore aggression, Midtown's accessibility, Murder by Death's narrative innovation, and Eyehategod's grit—cemented Eyeball's legacy as a hub for , , and in the late 1990s and 2000s, with many transitioning to major labels while crediting the imprint for their initial platforms.

Current Artists

Since its revival in the , Eyeball Records has focused on signing underground artists who embody a DIY , drawing from diverse genres such as experimental , , , electronics, , and futuristic pop to expand its modern output. This approach prioritizes acts with raw, innovative sounds that align with the label's roots while embracing digital-age experimentation, often through limited physical releases that foster direct fan engagement. N8NOFACE, signed in 2021, exemplifies the label's embrace of synth-punk and experimental hip-hop, with their debut album Bound to Let You Down featuring anthemic tracks like "Spray" and "Y So Serio" that critique dystopian themes. In 2024, they released Missed Connections on clear vinyl, a punk-electro-noise collection available in record stores, alongside remix editions that highlight collaborative remixing within the underground scene. Their signing reflects Eyeball's interest in artists who blend noise and accessibility to challenge mainstream norms. 3L3D3P, an all-encompassing electronic-hardcore artist from , joined the roster to infuse intricate electronic elements with raw energy, as seen in their 2022 EP PLYGRND released on limited cassette. In 2024, they issued The Singles as a tour-exclusive CD compiling tracks like the "LDP Anthem," distributed via Eyeball to support their national tour, emphasizing physical formats for live circuit promotion. This aligns with the label's strategy to back DIY performers through targeted, limited drops that tie into touring. 8485, a Canadian and futuristic pop producer known as Eighty, was signed for her enigmatic, genre-transcending style that pushes underground boundaries. Her 2024 album Personal Protocol debuted on limited printer-leak beige marble vinyl, , and cassette, with merch like tees promoting its structures. Eyeball's support underscores a commitment to acts that evolve influences into digital futurism. Horse Head contributes hip-hop and experimental elements to the roster, with releases like the 2024 limited red translucent vinyl of This Mess Is My Mess (exclusive to , 500 copies) and Psychic Driving on vinyl and CD. Their involvement in GBC collaborations further ties into Eyeball's network of innovators. The label values Horse Head's raw, personal narratives that fit the DIY revival ethos. Blackwinterwells, based in Hamilton, Canada, brings ethereal electronic and noise rock to Eyeball's lineup, debuting with Crystal Shards in 2022 on eco-mix colored vinyl, followed by Protector on colored vinyl and digipak CD, featuring nuanced, self-engineered tracks with guest collaborations. These releases highlight the label's focus on experimental artists who craft immersive soundscapes outside commercial constraints. GBC (GothBoiClique), a including Horse Head and , represents and nostalgic revival, with their 2023 EP Under Your Spell issued on purple marble and clear vinyl, plus cassette, presenting up-tempo tracks with rare instrumentals exclusive to physical formats. Recent social media promotions via Eyeball's have teased 2024-2025 drops, including merch like cherub tees, to build hype around their evolving output. This signing bolsters the label's emphasis on interconnected underground networks. Other current artists on the roster include The Anthem Sound, Ariel Kill Him, Baumer, BBY GOYARD, and , contributing to Eyeball's diverse lineup of emerging and talent.

Discography

Key Album Releases

Eyeball Records' peak era in the early saw the release of several influential studio albums that solidified the label's reputation for nurturing , , and acts with raw, emotionally charged sounds. These releases, often produced in small studios, emphasized DIY aesthetics and helped bridge underground scenes with broader audiences, contributing to the without relying on major label polish. The label's first major breakthrough came with Thursday's debut full-length Waiting, released on November 8, 1999. Produced by Sal Villanueva at Salad Days Studio, the album captured the band's aggressive energy through tracks like "Ian Curtis" and "This Side of Brightness," blending melodic hooks with chaotic instrumentation that foreshadowed the influences of the decade. Though it didn't achieve commercial chart success due to its independent distribution, Waiting established Eyeball as a hub for New Jersey's burgeoning scene and propelled toward major-label deals, influencing countless bands in the genre. In 2002, Murder by Death's Like the Exorcist, But More Breakdancing marked the band's full-length debut on Eyeball, released on June 25. Recorded with a lo-fi approach that highlighted their gothic Americana style, the album featured narrative-driven songs like "Those Who Stayed" and "I'm Afraid of Who's Afraid of Virginia Woolf," drawing from literary themes and alt-country elements to create a distinctive sound. Its release helped position Eyeball as a platform for genre-blending acts, earning critical praise for its atmospheric production and contributing to the label's eclectic roster beyond straight punk. That same year, My Chemical Romance's I Brought You My Bullets, You Brought Me Your Love, released on July 23 and produced by of , became a cornerstone of Eyeball's catalog. Recorded at Nada Studios in just two weeks, the album's horror-punk-infused tracks, including "Vampires Will Never Hurt You" and "Headfirst for Halos," explored themes of love, death, and rebellion with a raw intensity that resonated in the early scene. Despite limited initial sales on the indie label, it sold over 100,000 copies independently and laid the foundation for the band's mainstream breakthrough, exemplifying Eyeball's role in launching emotive acts. Murder by Death followed up in 2003 with Who Will Survive, and What Will Be Left of Them?, released on October 14. This , centered on a devilish tale devastating a small town, was produced by Sean Slade and and featured standout tracks like "The Fool and the Leper" and "End of the Line," blending folk-rock storytelling with urgency. Its narrative depth and chamber-folk arrangements garnered acclaim for expanding rock's boundaries, reinforcing Eyeball's commitment to innovative sounds and aiding the band's in circles. Later highlights included The Number Twelve Looks Like You's Put on Your Rosy Red Glasses, originally released on Brutal Records in 2003 and reissued on Eyeball in 2005, which delivered mathcore-infused chaos through producer Geoff Rickly's guidance, with tracks like "If They Yell, Don't Come Running" showcasing the label's support for experimental hardcore. By the mid-2000s, albums like Pompeii's Assembly (2006), a post-rock tinged effort produced by Rickly, further exemplified Eyeball's evolving sound, blending atmospheric builds with punk roots to maintain the label's underground relevance before its hiatus. These releases collectively defined Eyeball's signature blend of intensity and innovation in alternative rock.

Compilation Albums

Eyeball Records utilized compilation albums as key promotional tools to introduce unsigned talent and curate anthologies of its diverse roster, particularly in the , , and genres during the label's formative years. These releases often bundled early demos, unreleased tracks, and covers to build buzz for emerging artists, reflecting the label's approach to artist development in the late and . The "Eyeball Records 2003" sampler exemplified this strategy, featuring underground tracks like Thursday's early demo "Porcelain" and Murder by Death's "Killbot 2000," alongside contributions from Zolof the Rock & Roll Destroyer and The Oval Portrait, to spotlight the label's growing post-hardcore lineup. A related promotional sampler from the same year included My Chemical Romance's early track "This Is the Best Day Ever," further emphasizing Eyeball's role in nurturing pivotal emo and punk acts before their mainstream breakthroughs. The "Now That's What I Call Eyeball Vol. 76398," released in 2005 as a bonus disc with reissues of My Chemical Romance's debut album, compiled 10 tracks from bands including New London Fire ("Different" and "We Don't Bleed"), Milemarker ("Food Chain" and "The Social Rift"), My Epiphany ("Final Battle" and "Body Talk"), Zolof the Rock & Roll Destroyer ("Argh... I'm a Pirate" and "S.W.E.A.T."), and The Number Twelve Looks Like You ("Grandfather Is Dead" and "Jayne Doe"), serving as an accessible entry point to the label's mid-2000s sound. Other notable compilations included the 2006 "Eyeball Records Sampler," which showcased evolving roster members like Pompeii ("Numbers"), Kiss Kiss ("Satellite"), and Signal to Noise ("Weather Machine"), promoting the label's shift toward indie rock experimentation. The "Reverse Psychology" compilation, released around 2007, gathered underground 2000s tracks from acts such as New Atlantic ("Wire and Stone"), Kiss Kiss ("Machines"), The Number Twelve Looks Like You ("The Devil and the Whore"), New London Fire ("We Don't Bleed"), Pompeii ("Numbers"), and Signal to Noise ("The Weather Machine"), functioning as a thematic anthology to highlight introspective and raw material from Eyeball's affiliates. Similarly, the 2007 benefit release "Eyeball Awareness Volume 1," in support of depression awareness organization To Write Love on Her Arms, featured contributions from Baumer ("In Your Stead"), New Atlantic ("Cold-Hearted Town"), The Number Twelve Looks Like You ("Grandfather"), and Sleep Station ("Always in the Fire"), blending promotion with social impact.

Cassette and Limited Editions

In late 2020, Eyeball Records pivoted toward niche physical formats by launching exclusive cassette releases to support emerging artists, aligning with the broader resurgence of analog media amid rising demand for collectible editions. This strategy emphasized small-batch productions sold directly through the label's official website, fostering direct fan connections and exclusivity in an era where U.S. cassette sales had surged over 440% in the preceding decade, as reported by industry trackers. Key examples include N8NOFACE's Missed Connections (2024), available as a limited cassette edition containing tracks from the release, distinct from its counterpart, and bundled with merchandise like totes to enhance collectibility. Similarly, 3L3D3P's The Singles (2024) debuted as a limited CD pressing, distributed exclusively during tours and via Eyeball's site, compiling prior tracks into a physical format tailored for live event engagement. These releases underscore the label's focus on accessible, artist-specific editions that prioritize fan interaction over mass distribution. In 2024 and 2025, Eyeball continued this approach with drops like Horse Head's merchandise-integrated preorders, including cassette and shirt bundles that sold out rapidly, promoting scarcity and among enthusiasts. The 8485 project further exemplified this model through Personal Protocol editions, offering limited cassettes, CDs, and colored vinyl in tandem with apparel like tees and ringers, all available via direct online sales to cultivate a dedicated collector base. Recent reissues include Thursday's Waiting on limited colored vinyl and cassette in 2024, reviving the label's early catalog for new audiences. By tying into cassette revival trends—where 2022 U.S. sales reached 440,000 units, up 28% from the prior year—these initiatives not only revived tactile music experiences but also strengthened artist-label bonds through personalized, low-volume offerings.

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