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Featurette

A featurette is a film of intermediate length in the motion picture industry, typically 20 to 40 minutes long, longer than a short subject but shorter than a feature film.^[1]^[2]^[3] It can be a narrative story, documentary, or promotional material such as behind-the-scenes content about a feature film's production. Originally coined in the 1940s, the term has been applied to both standalone narrative works and promotional content.^[4]^[5] The practice of creating featurettes dates back to the early 20th century, evolving from short documentary films on studio processes to sophisticated promotional tools by the 1960s, amid the rise of international film productions.^[6] In the home video era, featurettes became common bonus content on DVDs and Blu-ray discs, providing behind-the-scenes insights and interviews to enhance viewer engagement.^[7] This role extends to modern digital platforms, serving as paratexts that promote the film and studio image beyond theatrical release.^[6]

Terminology

Definition

A featurette is a film format in the American film industry defined by its intermediate length, historically between 20 and 40 minutes, positioning it between a short subject (typically 40 minutes or less, often under 30 minutes) and a full-length feature film exceeding 40 minutes.^[8]^[9] The term originally described mid-length narrative films but later came to encompass shorter promotional documentaries about film production, which are typically 10 to 30 minutes.^[6] This classification emerged as a distinct category during the mid-20th century to accommodate productions that were too substantial for standard shorts but not expansive enough for mainline features, often distributed as standalone attractions or program fillers in theaters.^[8] The primary purposes of featurettes include providing standalone entertainment through narrative or documentary storytelling, or serving as supplementary content such as behind-the-scenes explorations of film production processes.^[1]^[2] Unlike trailers, which are brief promotional teasers lasting 2 to 3 minutes designed solely to advertise an upcoming feature, featurettes offer more substantive content and can function independently.^[1] Similarly, they differ from short subjects by their extended runtime, allowing for greater narrative depth or detailed examinations without reaching feature-length commitments.^[9] Historically, the term "featurette" reflects its classification within the American film industry's reel-based distribution system, where three to four reels—equating to the 20–40 minute range—distinguished it from two-reel shorts or five-plus-reel features.^[8] This categorization facilitated targeted marketing and exhibition strategies, emphasizing the format's role as an accessible, mid-tier cinematic offering.^[10] The word itself derives from the French diminutive suffix "-ette," applied to "feature" to denote a compact variant.^[11]

Etymology

The term "featurette" derives from "feature," denoting a full-length film in the cinematographic sense, combined with the suffix "-ette," borrowed from French to indicate a diminutive or smaller-scale version.^[11] This linguistic construction reflects the term's application to films shorter than standard features but longer than typical shorts, emerging as industry jargon in the early 20th century.^[5] The earliest documented uses of "featurette" in English-language film contexts appear in the pre-sound era, specifically during the 1910s, when multi-reel productions began challenging the dominance of one- and two-reel shorts. For instance, trade publications like The Moving Picture World referred to three-reel dramas, such as the 1913 Eclair production Lady Babbie, as featurettes to highlight their intermediate length and narrative ambition. By the late 1910s, the term gained traction; a 1918 issue of The Moving Picture World announced the completion of a featurette titled The Taming of Kaiser Bull, underscoring its role in describing mid-length Westerns and comedies.^[12] Over the 1910s and 1920s, "featurette" evolved within trade publications and studio announcements to specifically denote films of two to four reels—roughly 20 to 40 minutes—positioning them as compact alternatives to hour-plus features. This usage proliferated in industry jargon amid the transition to longer formats, with studios like Essanay and Universal employing it for promotional and distribution purposes. Unlike contemporaneous terms such as "short feature" or "two-reeler," which focused on reel count or brevity without diminutive connotation, "featurette" carried a branded, playful emphasis on its status as a scaled-down feature, akin to linguistic parallels like "booklet" or "statuette."^[13]

Historical Development

Origins and Early Use

The origins of the featurette as a promotional tool trace back to the early 20th century, with one of the earliest examples being the 1908 short film Making Motion Pictures: A Day in the Vitagraph Studio, which provided behind-the-scenes glimpses into film production processes.^[6] These early works, typically running 10 to 30 minutes, served to demystify filmmaking for audiences and promote studio capabilities during the silent era. As cinema grew in popularity in the 1910s and 1920s, studios began incorporating such documentary-style shorts into theater programs, often alongside features to enhance viewer interest and highlight technical innovations or star attractions.^[6] European influences also contributed to the development of promotional shorts, though primarily through narrative imports that inspired broader experimentation with film formats. By the late 1920s, with the advent of sound, featurettes evolved to showcase synchronized dialogue and other advancements, positioning them as educational and hype-building companions to main attractions in theater exhibitions.^[6]

Peak Usage and Decline

Promotional featurettes reached significant usage during the 1930s and 1940s in Hollywood's Golden Age, when major studios like MGM and Warner Bros. produced them to promote stars, technological innovations, and upcoming releases. These shorts, often 10 to 30 minutes long, were screened in theaters as part of balanced programs, capitalizing on the double-feature model to build audience excitement without the costs of full productions.^[6] For instance, studios created featurettes highlighting the glamour of production and exotic locations to maintain public fascination amid the Great Depression and World War II. The decline of theatrical featurettes began in the late 1940s, accelerated by the 1948 Paramount Consent Decrees, which dismantled studio control over exhibition and reduced the viability of short-subject programming. Television's rise further eroded theater attendance, leading to fewer resources for behind-the-scenes shorts by the 1950s. However, the format persisted sporadically, often sponsored by networks, setting the stage for a resurgence in the 1960s through television broadcasts that repurposed featurettes for promotional purposes.^[6] By the late 1960s, while theatrical releases waned, the term remained relevant for companion pieces, though full obsolescence occurred later with the shift to home media.

Types

Medium-Length Narrative Films

Medium-length narrative featurettes represent standalone, story-driven cinematic works characterized by self-contained plots that unfold over a runtime of 20 to 40 minutes, typically equivalent to two or three reels of 35mm film stock. These films, prevalent in genres such as comedy and drama, emphasized complete narratives with beginning, middle, and end structures, allowing audiences to engage with fully realized tales independent of any accompanying program elements.^[14]^[15]^[9] Produced primarily for theatrical exhibition, these featurettes served as secondary attractions in multi-film programs or as submissions to film festivals, deliberately crafted without ties to a primary feature to maximize scheduling flexibility for theaters. Studios viewed them as efficient vehicles for content diversification, filling program gaps while testing emerging talent or genre variations on a smaller scale than full features.^[16] Distinguishing them from one-reel shorts, which often relied on isolated gags or vignettes limited to around 10 minutes, medium-length narrative featurettes incorporated more intricate character development, multi-scene progression, and elevated production elements like detailed sets and scoring, mirroring the narrative depth of longer features but in condensed form. This allowed for richer storytelling within constraints, fostering emotional investment through arcs that evolved over the extended duration.^[14]^[15] The term "featurette" for these narrative works emerged in the early 1940s during the Hollywood studio system era. In the 1940s, such productions proliferated as low-budget, rapid-turnaround entertainment options, leveraging B-units and contract performers to generate quick supplementary content amid high demand for varied billings. This period saw their widespread use to sustain audience attendance during economic challenges, providing accessible diversions without the resource intensity of major productions.^[1]

Companion and Promotional Featurettes

Companion and promotional featurettes are documentary-style short films, typically lasting 15 to 30 minutes, that provide behind-the-scenes insights into the production of a specific feature film, including making-of segments, cast and crew interviews, and explorations of special effects or location shooting.^[8]^[17] These pieces employ an expository format with voice-over narration, often highlighting production challenges, exotic filming locations, and the creative contributions of directors and stars to create an aura of authenticity and glamour around the parent film.^[18] Unlike trailers, which focus on narrative teasers, these featurettes offer deeper, informational content to educate and intrigue audiences about the filmmaking process.^[6] The primary purpose of companion and promotional featurettes is to enhance viewer engagement by serving as marketing tools that "pre-sell" the main feature, fostering anticipation and building audience loyalty through a soft-sell approach that reveals the artistry and effort behind the production.^[18] Historically, they were distributed as theatrical accompaniments or broadcast on television networks to complement primetime movie airings, thereby extending the promotional reach of studios during an era of industrial transition.^[6] Today, they continue this role as extras on home media releases, adding value and encouraging repeat viewings by satisfying cinephilic curiosity about the collaborative and technical aspects of cinema.^[19] These featurettes evolved from earlier promotional shorts, such as early 20th-century studio tours and newsreels, but gained prominence in the 1960s when studios increasingly relied on television and mobile film crews to capture authentic on-location footage amid the rise of international "runaway" productions.^[6] This shift marked a departure from staged, studio-bound depictions to more dynamic, behind-the-scenes narratives that emphasized global scale and innovation, influencing the format's conventions in later decades.^[18] Unlike medium-length narrative films, companion and promotional featurettes are inherently supplementary and non-fiction, always linked to a particular feature as ancillary content rather than independent stories.^[6] Their use in theaters declined with the reduction of double bills and short-subject programs by the late 1960s.^[18]

Notable Examples

Classic Featurettes

In the early 20th century, featurettes began as short promotional films documenting film production. One precursor is Making Motion Pictures (1908), a short film that showcased studio processes.^[6] By the 1940s, mid-length narrative films sometimes classified as featurettes included Hal Roach's Streamliners series, a collection of 22 comedy films produced between 1941 and 1948, typically lasting 43 to 59 minutes. These low-budget narratives, including titles like Tanks a Million (1941) starring William Tracy and Joe Sawyer as bumbling soldiers, Niagara Falls (1941) with ZaSu Pitts and Slim Summerville, and All-American Co-Ed (1941) featuring Frances Langford and Johnny Downs, blended humor with genres such as military farces and musicals.^[20] Intended as economical second features, the Streamliners targeted theaters needing quick, entertaining fillers without the expense of full productions.^[21] In the 1960s, promotional featurettes became prominent in Hollywood. Notable examples include featurettes for The Sand Pebbles (1966), Night of the Iguana (1964), and Reflections in a Golden Eye (1967), which highlighted exotic filming locations, logistical challenges, and the glamour of global filmmaking to shape public perceptions of the industry.^[6] These classic featurettes played a key role in filling double-bill programs during the Great Depression and World War II eras, where theaters paired a main attraction with a shorter film to boost attendance amid economic hardship.^[22] By providing complete stories in compact runtimes, they influenced the rise of B-movies, enabling studios like Roach's to sustain output with limited resources while offering audiences accessible escapism.^[23] Their cultural impact lay in democratizing cinema during tough times, delivering lighthearted relief through stars like Pitts and Summerville at prices affordable for working-class viewers.^[24]

Modern and Recent Featurettes

The advent of digital production tools in the 2000s and 2010s facilitated a revival of featurettes, particularly as bonus content on home media. A notable example is the featurette for The Lord of the Rings: The Return of the King (2003), which provided behind-the-scenes insights into the film's epic production, included on the DVD release.^[7] In the home video era, featurettes like those on DVDs for Star Wars prequels (1999–2005) offered interviews with cast and crew, enhancing viewer engagement. These supplemental materials underscore featurettes' role as paratexts extending narrative interest.^[6] By the 2020s, featurettes have integrated into streaming platforms, such as Netflix's behind-the-scenes content for series like Stranger Things (2016–present), providing short documentaries on production design and effects, typically 10–30 minutes long.^[25] By 2024–2025, featurettes continue as key promotional tools, with examples like the making-of featurette for Dune: Part Two (2024) available on digital platforms, combining interviews and footage to promote the film post-theatrical release.^[26]

Modern Usage

In Home Media and DVDs

With the advent of the DVD format in the late 1990s, featurettes experienced a resurgence as supplemental content on physical home media, particularly as "making-of" documentaries that provided behind-the-scenes insights into film production.^[27] These short films, often focusing on aspects like special effects, became a key draw for consumers upgrading from VHS tapes, with studios leveraging them to enhance perceived value and drive sales during the early DVD boom.^[28] A prominent example is the extensive featurettes on the special extended edition DVDs of The Lord of the Rings trilogy (2001–2003), which included detailed segments on visual effects creation, such as the integration of CGI with practical models for battle sequences.^[29] Standard featurettes on DVDs typically ran 20–30 minutes and covered topics like production design, cast and crew interviews, and technical processes, serving as accessible companion pieces to the main feature.^[7] This added content not only educated viewers on filmmaking techniques but also functioned as a marketing tool. The 2000s marked the peak of featurette inclusion, as they became ubiquitous on major studio releases and helped differentiate premium editions—such as special or collector's versions—from basic ones, capitalizing on the format's popularity to boost home video revenue.^[30] By the 2010s and into the 2020s, however, featurettes on DVDs and Blu-rays declined sharply as consumer preferences shifted toward streaming services, reducing the emphasis on physical media extras overall.^[31] Despite this, they persist on high-end collector's editions for blockbuster franchises, maintaining their role in archival and enthusiast markets.^[32]

In Streaming and Digital Platforms

In the 2010s, featurettes transitioned from physical media supplements to integral extras on streaming platforms, often accessible as unlockable bonus content to enhance viewer engagement with main titles. On Disney+, these appear under an "Extras" tab, including behind-the-scenes documentaries and promotional shorts that provide insights into production processes. For instance, Disney Gallery: The Mandalorian is a series of featurette-style episodes featuring interviews, crew discussions, and footage from the show's creation, such as the "Making of Season 3" special released in 2023. Similarly, Netflix incorporates featurettes as promotional or explanatory content tied to original series and films, like the behind-the-scenes look at Extraction 2's action sequences in 2022 or the cast-focused segments for The Boys in the Band in 2020.^[33]^[34]^[35]^[36]^[37] This shift paralleled a boom in digital production of featurettes on user-friendly platforms like YouTube, where creators produce 20- to 40-minute behind-the-scenes documentaries or narrative shorts, often monetized through ad revenue sharing via the YouTube Partner Program or channel subscriptions. Channels dedicated to film extras upload playlists of featurettes, such as those detailing virtual production techniques in modern blockbusters, allowing independent filmmakers to distribute content directly to audiences without traditional gatekeepers. On TikTok, while the platform favors ultra-short clips under 60 seconds, longer featurette elements are stitched into series or cross-posted to YouTube for fuller monetization, with creators earning from ads once meeting thresholds like 1,000 subscribers and 4,000 watch hours. This model has democratized featurette creation, enabling rapid production using affordable digital tools.^[38]^[39]^[40]^[41] By 2024-2025, featurettes have incorporated advanced technologies like virtual production, as seen in behind-the-scenes content for shows utilizing LED walls and real-time rendering, bridging immersive storytelling with explanatory shorts. Recent examples include "Fire and Water: Making the Avatar Films" on Disney+ (November 2025), which explores the production of the Avatar sequels, and the six-episode docuseries "The End of an Era" on Disney+ (November 2025), chronicling the behind-the-scenes of Taylor Swift's Eras Tour with interviews and footage.^[39]^[42]^[43] In indie scenes, user-generated featurettes—often self-produced BTS videos for short films—have proliferated on platforms like Vimeo and YouTube, where creators label them to attract niche audiences and secure distribution deals. Disney+ continued this trend with releases like the "Embrace Yourself" featurette in 2020 for its Launchpad short film collection, evolving into more interactive formats tied to emerging VR tools for virtual set tours, though full AR integration remains nascent in promotional content.^[44]^[45]^[46] Overall, featurettes in streaming and digital spaces serve as a bridge from traditional cinema extras to web-based series, vastly improving global accessibility while posing monetization challenges due to fragmented ad models and competition from free UGC. This evolution has expanded their role beyond promotion to educational tools, fostering deeper fan connections amid the rise of on-demand viewing.^[47]^[48]

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Today, Disney+ released “Embrace Yourself,” a featurette for Disney's inaugural season of “LAUNCHPAD,” a collection of live-action short films from a new ...Missing: Netflix | Show results with:Netflix
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Top 10 VR Trends of 2025: Future of Virtual Reality - HQSoftware
Rating 4.9 (22) Oct 1, 2025 · In this article I'll delve into the major Virtual Reality trends anticipated for the upcoming year, offer insights into potential developments,Missing: featurettes | Show results with:featurettes
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The Evolution of Streaming Platforms: A Cinematic Revolution
Feb 4, 2024 · The rise of streaming platforms has not only changed the way we consume content but has also revolutionized the very essence of storytelling.
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[PDF] The Evolution of Video Streaming and Digital Content Delivery
Video streaming has grown explosively, with new platforms and multi-platform access. Consumers are moving from landlines to mobile devices and internet, with ...