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Findus

Findus is a frozen food brand founded in Sweden on August 16, 1941, initially associated with fruit concentrates but pioneering the production and sale of frozen foods in Europe starting in 1945, with products including ready meals, fish fillets, and vegetables.^[1]^[2] The brand expanded rapidly, launching innovations such as Quattro Salti lasagne in 1966 and Soffino fish fingers in 1975, and was acquired by Nestlé in 1961 before passing to private equity firm EQT in 2000 and ultimately integrating into Nomad Foods in 2015, Europe's largest frozen food company by sales.^[1]^[3] Findus gained prominence for popularizing convenient frozen meals like crispy pancakes and battered fish, but encountered a major controversy in 2013 when tests revealed that certain beef lasagne products supplied through a French manufacturer contained between 60% and 100% horsemeat, attributed to supply chain fraud rather than a direct safety violation, prompting a voluntary recall across multiple countries.^[4]^[5]

History

Founding and Early Innovations (1905–1960)

The origins of the Findus brand trace to 1905, when Skånska Frukt-vin- & Likörfabriken was established in Bjuv, Sweden, to produce fruit concentrates, wines, and liqueurs, with the Findus name first applied to fruit concentrate products.^[1] Initially focused on canning and preservation techniques for seasonal produce, the company operated in the Scanian region's agricultural heartland, leveraging local fruit supplies for concentrates and related goods amid Sweden's early 20th-century food processing expansion.^[1] In 1941, Freja Marabou, a leading Swedish confectionery manufacturer, acquired the firm and renamed it Findus Canning Factory, broadening its scope to include more diverse preserved foods while retaining canning expertise.^[6] This set the stage for a pivot to frozen preservation; by 1945, Findus launched Sweden's first deep-frozen retail products—berries and spinach—adopting quick-freezing methods to retain texture, nutrients, and flavor superior to canning.^[6]^[2] These innovations drew from emerging global techniques, such as rapid freezing to form small ice crystals, minimizing cellular damage, and positioned Findus among Europe's pioneers in commercial frozen foods.^[7] Throughout the 1950s, Findus advanced frozen product lines with items like peas and, in 1954, skinned and boneless fish fillets, emphasizing scalable processing for fish from North Sea supplies.^[8] Concurrently, the company helped institutionalize cold chain protocols—insisting on unbroken refrigeration from factory to consumer freezers—to avert quality degradation, fueling Sweden's frozen food boom; by 1960, national per capita consumption ranked second worldwide, driven by household freezer adoption and urban demand for convenient, year-round produce.^[9]^[9]

Growth Under Nestlé and International Expansion (1962–2000)

In 1962, Nestlé acquired the Findus frozen food brand from the Swedish manufacturer Marabou, marking the company's entry into the European frozen foods sector.^[7] Findus, which had pioneered commercial frozen food sales in Europe starting in 1945 with products like peas and fish fillets, provided Nestlé with an established portfolio centered on convenience items such as fish sticks and ready meals.^[10] The acquisition, valued in the range of tens of millions of dollars based on contemporaneous reports, allowed Nestlé to leverage its global distribution network to extend Findus beyond Scandinavia.^[11] Early expansion efforts focused on Western Europe, with Findus launching in France in 1963 and entering the Italian market through a joint venture between Nestlé and Unilever later that year.^[1] In Italy, the partnership facilitated the introduction of localized products, including the Quattro Salti in Padella line of quick-cook frozen meals by 1966.^[1] While Findus maintained strong performance in Sweden, where it held significant market share in frozen seafood and vegetables, initial challenges arose in other regions due to varying consumer adoption of frozen technologies and distribution infrastructure.^[11] Nestlé invested in production facilities and marketing to address these, gradually building presence in markets like the United Kingdom and Germany through targeted advertising emphasizing quality and convenience.^[12] By the 1970s and 1980s, Findus had solidified as a pan-European brand under Nestlé, with operations spanning multiple countries and a focus on product diversification into poultry, beef-based meals, and ethnic-inspired frozen dishes to meet evolving tastes.^[7] This period aligned with broader postwar growth in household freezer ownership across Europe, enabling sustained sales increases, though specific figures for Findus remained integrated into Nestlé's overall food division reporting.^[13] Nestlé's strategy emphasized economies of scale via centralized sourcing and R&D, contributing to Findus's reputation for consistent quality in frozen proteins. By the late 1990s, as Nestlé shifted toward higher-margin categories like prepared pizzas and snacks, the company began divesting non-core assets, culminating in the 2000 sale of Findus's European operations to private equity firm EQT for restructuring into a standalone frozen foods leader.^[14]^[13]

Private Equity Era and Restructuring (2000–2015)

In January 2000, Nestlé sold its Findus frozen food business to EQT II, the private equity fund managed by EQT Partners, marking the beginning of private equity ownership focused on operational improvements and expansion in Scandinavia.^[14] Under EQT, Findus underwent substantial restructuring, including reshaping its product portfolio and enhancing efficiency, which positioned the company for growth in frozen ready meals and seafood products across Northern Europe.^[15] By January 2006, EQT agreed to sell Findus to FoodVest, a holding company controlled by CapVest Equity Partners, another private equity firm, as part of a strategy to capitalize on the business's stabilized operations.^[16] CapVest's ownership emphasized further consolidation in the European frozen foods market, but the period saw increasing debt loads typical of leveraged buyouts. In July 2008, Lion Capital, in partnership with Stockwell Capital, acquired FoodVest (including Findus) from CapVest for approximately €1.1 billion, renaming it Findus Group in 2009 to streamline branding.^[17] This era brought intensified financial pressures, with the company carrying £730 million in debt; Lion Capital purchased junior debt holdings in 2012 to influence restructuring negotiations and avert default.^[18] By mid-2012, junior lenders took majority control through a debt-for-equity swap, reducing Lion's stake to about 30-33 percent, amid considerations of breaking up the group to address underperformance in certain segments.^[19] Restructuring included plant rationalizations, such as the January 2009 closure of the Newcastle facility, resulting in 400 job losses following administrative proceedings tied to operational inefficiencies.^[20] The 2013 horsemeat scandal severely impacted Findus, with tests revealing up to 100 percent horsemeat in some beef lasagne products supplied via third-party processors, prompting widespread withdrawals across Europe and significant reputational damage.^[21] Findus issued apologies, asserting no immediate food safety risks, but the incident led to millions in recall costs, supply chain audits, and eroded consumer trust, exacerbating financial strains under private equity oversight.^[22] By August 2015, the restructured Findus Group—backed by Lion Capital, Highbridge Principal Strategies, and Sankaty Advisors—was sold to Nomad Foods for £500 million, ending the primary private equity phase amid ongoing recovery efforts.^[23]

Integration into Nomad Foods and Recent Developments (2015–Present)

In November 2015, Nomad Foods completed its acquisition of Findus Group's continental European operations for approximately €700 million, encompassing businesses in Sweden, Norway, Finland, Denmark, France, Spain, and Belgium.^[24] This transaction followed Nomad's earlier purchase of the Iglo Group in June 2015, positioning Findus as a key pillar in Nomad's portfolio of frozen seafood and ready meals, with the combined entity generating annual revenues exceeding €2.5 billion.^[25] Integration efforts emphasized operational synergies, including supply chain optimization and cost reductions estimated at £57 million annually, surpassing initial projections by £7 million through shared manufacturing and procurement efficiencies.^[26] Post-acquisition, Nomad streamlined Findus branding while retaining its heritage in premium frozen fish products like fish fingers and lasagnas, aligning them with company-wide reformulation initiatives to reduce sodium, saturated fats, and sugars—efforts that by 2023 covered 85% of legacy sales from pre-2015 brands.^[27] The 2015 annual report highlighted foundational integration models, including unified IT systems and cross-brand marketing, which supported steady market share growth in core Nordic and Western European markets despite competitive pressures from private labels.^[28] Subsequent developments included targeted expansions, such as the 2021 acquisition of additional Findus frozen fish assets to bolster seafood revenues, which constitute over 40% of Nomad's total.^[29] In 2022, Nomad integrated Fortenova Group's frozen food operations in the Adriatic region, incorporating complementary Findus-aligned products and enhancing supply chain resilience.^[30] Sustainability advancements tied to Findus operations featured a 37.7% reduction in edible food waste as a proportion of production since 2015, alongside validated net-zero emissions targets by the Science Based Targets initiative in 2025.^[31] ^[32] Recent financial challenges impacted performance, with Nomad reporting a 0.8% revenue decline to €747 million in Q2 2025, attributing softness in frozen categories—including Findus staples—to an unseasonably hot European summer reducing demand for heated ready meals.^[33] The company adjusted its full-year 2025 guidance downward while emphasizing long-term growth through product innovation and e-commerce expansion for Findus brands.^[34]

Products and Innovations

Core Product Categories

Findus's core product categories focus on frozen convenience foods, primarily encompassing fish and seafood, ready meals, and vegetables, which have defined the brand since its inception in Sweden in 1945.^[2] These categories emphasize quick preparation, nutritional retention via flash-freezing, and family-oriented meals, with fish products historically comprising a foundational segment due to early innovations in battering and breading techniques.^[35] Frozen fish and seafood items represent a flagship category, including breaded fish fingers, battered fillets, fish cakes, and seafood mixes sourced from wild-caught white fish, often marketed for their crisp texture and ease of oven or pan cooking.^[36] Ready meals form another key area, featuring pre-portioned dishes like beef lasagne, chicken pies, and pasta bakes, designed for minimal preparation time while delivering complete meals.^[37] Frozen vegetables, such as peas, broad beans, and mixed assortments, round out the essentials, preserved at peak freshness to maintain vitamins and flavor, often positioned as healthy sides or bases for home cooking.^[38] In select markets, additional lines like frozen poultry and pizza extend the portfolio, but these remain secondary to the trio of fish, meals, and vegetables, which account for the majority of sales across Europe.^[2] The brand's emphasis on these categories stems from consumer demand for affordable, storable proteins and produce, with annual production volumes supporting distribution in over 13 countries.^[39]

Signature Products and Recipes

Findus Crispy Pancakes represent one of the brand's most iconic products, featuring savory fillings such as minced beef and onion or ham and cheese encased in a thin pancake, folded, sealed, and coated in breadcrumbs for a crispy texture upon cooking.^[40] These pancakes emerged as a convenient, quick-prepare frozen snack popular in the United Kingdom during the 1970s and 1980s, evoking nostalgia for many consumers as a childhood staple.^[41] Production of Crispy Pancakes under the Findus label ceased in some markets around 2016 amid ownership changes, though recreations and similar products persist via other brands.^[42] Another hallmark product line includes crumbed fish fingers, crafted from 100% fish fillet sourced from wild-caught varieties, coated in breadcrumbs to deliver a golden, crispy exterior while retaining nutritional benefits like omega-3 fatty acids and protein.^[43] Available in packs such as 10 or 30 pieces, these fish fingers emphasize simplicity with minimal ingredients, aligning with Findus's focus on straightforward frozen seafood options suitable for family meals.^[44] Complementary items like battered fish fillets further expand this category, prepared with bubbly batter over whole fillets for enhanced flavor and texture.^[45] Ready meals, including beef lasagne, have historically contributed to Findus's reputation in the frozen dinner segment, with lasagne noted as a bestseller prior to supply chain disruptions in 2013.^[46] These products typically feature layered pasta, meat sauce, and béchamel, designed for oven heating to serve multiple portions efficiently. For recipes incorporating Findus products, official suggestions include pairing fish fingers with simple sides like peas or potatoes, or using them in sandwiches, though detailed proprietary recipes remain tied to product preparation instructions rather than standalone culinary innovations.^[35]

Technological and Process Advancements

Findus pioneered the commercialization of frozen foods in Europe starting in 1945, adopting quick-freezing techniques that preserved texture, nutrients, and flavor in perishable items such as fish and vegetables, building on U.S. innovations like those of Clarence Birdseye from the 1920s.^[7]^[2] This marked a process shift from traditional canning or drying to rapid freezing at sub-zero temperatures, enabling year-round availability and reducing spoilage through controlled ice crystal formation that minimized cellular damage.^[7] By integrating direct distribution networks with refrigerated logistics in Sweden from 1945, Findus optimized the cold chain process, ensuring product integrity from factory to consumer while scaling production in facilities like the Bjuv plant established in 1941.^[47]^[48] Subsequent advancements included the adoption of individual quick freezing (IQF) methods in later decades, which froze items separately to prevent clumping, improve portioning accuracy, and enhance thawing uniformity in ready meals.^[2] Under Nomad Foods ownership since 2015, Findus has advanced processing through collaborative platforms, such as the 2022 open innovation portal targeting scalable technologies for alternative proteins, recyclable packaging, and bivalve freezing to address sustainability and efficiency challenges in frozen production.^[49] In 2025, Nomad's Future Foods Lab initiative further accelerated these efforts by partnering with startups on rapid prototyping of food tech solutions tailored to frozen categories, emphasizing reduced waste and enhanced nutritional retention via precision freezing and formulation processes.^[50]

Corporate Operations and Ownership

Current Global Structure and Regional Brands

Nomad Foods Limited, headquartered in London, United Kingdom, serves as the parent company overseeing Findus operations as part of its broader portfolio of frozen food brands. Listed on the New York Stock Exchange (NYSE: NOMD), Nomad Foods operates primarily across 22 European markets and generates over €3 billion in annual revenue, positioning it as Europe's leading frozen food company with an 18% share of the Western European savoury frozen food sector.^[51] The company acquired Findus Group's continental European businesses in November 2015, integrating operations in Sweden, Norway, Finland, Denmark, France, Spain, and Belgium, which reunited the Findus brand under unified ownership following prior separations.^[24] This structure emphasizes regional manufacturing and distribution tailored to local preferences, with Findus focusing on frozen fish, seafood, ready meals, and vegetables. The Findus brand retains prominence in the Nordic countries—Sweden, Norway, Finland, and Denmark—where it originated and holds significant market loyalty for products like fish fillets and lasagnas, supported by dedicated production facilities.^[2] In Southern and Western Europe, Findus operates in France, Italy, Spain, Belgium, and Switzerland (acquired in January 2021 for approximately €110 million), adapting recipes to regional tastes such as Mediterranean seafood variants in Italy and Spain.^[52] Outside Europe, Findus maintains a presence in Australia through Nomad Foods' distribution network, offering localized frozen meals and fish products manufactured to comply with import standards.^[39] In markets like the United Kingdom, Nomad prioritizes the Birds Eye brand for core frozen categories, limiting Findus to niche or imported lines to avoid brand overlap, while iglo dominates in German-speaking regions.^[3] This regional brand strategy allows Nomad to leverage Findus' heritage in innovation-heavy markets like the Nordics, where it accounts for a substantial portion of the company's frozen fish sales (approximately 40% of total revenues group-wide), without diluting complementary brands elsewhere.^[51] As of 2025, no major structural changes have altered this framework, with ongoing efficiency programs focused on supply chain integration across brands.^[53]

Supply Chain and Manufacturing Practices

Nomad Foods, which owns the Findus brand, sources ingredients with a focus on sustainability and traceability across its European operations. In 2024, 94.9% of vegetables and potatoes were procured using sustainable farming practices, aligning with the company's "Appetite for a Better World" strategy. Over half of vegetables, potatoes, and herbs originate from direct, long-term contracts with more than 800 farmers, enabling oversight of agricultural methods. Seafood for Findus products, a core category including fish fillets and sticks, reached 100% certification under Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC) standards by March 2025, covering over 60 product references. Soy ingredients follow a dedicated policy prioritizing responsible sourcing to minimize deforestation risks. Supplier certification is widespread, with 93% of food suppliers adhering to recognized standards such as those for ethical and environmental compliance. Traceability tools, including a Fish Provenance system operational since 2010, allow identification of specific catch areas for seafood, supporting consumer transparency and regulatory adherence. These practices extend to meat and other proteins, though detailed public metrics emphasize plant-based and aquatic sourcing. Manufacturing for Findus occurs in Nomad Foods' optimized network of European facilities, standardized for efficiency in frozen food production including battering, frying, and quick-freezing processes. Quality controls begin at raw material selection and span the entire production chain, incorporating certifications like ISO 22000 for food safety management and IFS for international standards. Restructuring efforts have consolidated operations, such as the 2016 closure of the Bjuv, Sweden plant producing Findus ready meals and vegetables, which affected 450 employees but aimed at cost optimization across the supply chain. Recent adjustments include the 2023 shutdown of a facility in Bosnia and Herzegovina, reflecting ongoing refinement of manufacturing footprints.

Marketing and Partnerships

Advertising and Brand Positioning

Findus has historically positioned itself as a pioneer in convenient, high-quality frozen foods, targeting busy families with products emphasizing ease of preparation, taste, and reliable quality. Early marketing in the UK and Europe highlighted innovative items like fish fingers and peas as fresh alternatives to fresh produce, leveraging television spots to showcase quick cooking and appealing flavors.^[54]^[55] Key campaigns from the 1960s onward featured celebrity endorsements and cultural figures to build relatability. A 1967 advertisement for Findus fish fingers starred Alf Garnett, the working-class character from the British sitcom Till Death Us Do Part, portraying the product as an everyday family staple.^[56] In the mid-1960s, commercials for frozen peas were narrated by Orson Welles, with aired versions promoting the product's tenderness and sweetness despite a notorious behind-the-scenes dispute over scripting.^[57]^[54] Later spots, such as those for mushy peas in 1972 and crispy pancakes in the 1970s and 1980s, reinforced positioning around affordable, no-fuss meals suitable for children and adults alike.^[58]^[59] By 2000, after an 18-month advertising hiatus, Findus relaunched television campaigns to drive European expansion, focusing on revitalizing brand awareness amid competitive pressures.^[60] The 2013 horse meat adulteration incident prompted targeted reassurance efforts, with Findus in Italy and Switzerland deploying ads to affirm supply chain integrity and distance regional operations from the scandal's impact.^[61] Under Nomad Foods ownership since 2015, Findus maintains a positioning centered on value-added frozen products like fish and ready meals, synonymous with great-tasting, easy-to-prepare options for modern consumers.^[62] Recent initiatives include the "Chicken Station" campaign and use of the Captain Findus mascot in promotions to appeal to snacking trends, alongside a 2024 appointment of Havas for a €75 million pan-European creative account covering Findus and sister brands.^[63]^[64]^[65] This strategy differentiates Findus through innovation and accessibility in the frozen category, adapting to shifts toward versatile, on-the-go eating.^[66]

Sponsorships and Sustainability Initiatives

Nomad Foods, the parent company of Findus, has implemented the "Appetite for a Better World" sustainability strategy, focusing on three pillars: better sourcing, better nutrition, and better operations to reduce environmental impact and promote responsible practices across its brands, including Findus.^[67] This framework includes targets for 100% sustainable sourcing of vegetables, potatoes, fruit, and herbs by the end of 2025 through verified farming practices outlined in the company's Agriculture Policy.^[68] In emissions reduction, Nomad Foods reported a 37.4% decrease in greenhouse gas emissions intensity and a 40.8% reduction in absolute emissions for its legacy business since 2019, as detailed in its 2024 Sustainability Report.^[31] The Science Based Targets initiative validated the company's net-zero emissions ambition for 2050 in September 2025, aligning with near-term goals for Scope 1, 2, and 3 emissions.^[32] For Findus-specific efforts, the brand achieved 100% certification of its seafood products under Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC) standards by March 2025, covering over 60 fish references with the blue MSC label emphasizing sustainable wild-caught or farmed sources.^[69] Findus has invested in facility upgrades for environmental efficiency, such as the May 2025 greening project at its Cisterna di Latina plant in Italy, which incorporates recyclable packaging and reduced energy consumption as part of broader responsibility measures.^[70] In partnerships, Nomad Foods announced a collaboration with the World Wildlife Fund (WWF) on March 18, 2021, to advance sustainable agriculture, biodiversity protection, and consumer education on eco-friendly eating habits, directly benefiting Findus seafood and vegetable lines.^[71] These initiatives prioritize empirical metrics like certification rates and emissions data over unsubstantiated claims, though progress relies on supply chain verification amid challenges in global sourcing transparency.

Controversies and Regulatory Issues

2013 Horse Meat Adulteration Incident

In early 2013, routine testing by Irish food authorities revealed horse DNA in frozen beef burgers sold in the United Kingdom and Ireland, prompting broader investigations across Europe that implicated multiple suppliers and brands, including Findus.^[72] On 7 February 2013, Findus notified the UK Food Standards Agency (FSA) that horse meat had been detected in some of its branded products, leading to an immediate withdrawal of affected items from sale.^[73] The issue centered on Findus's beef lasagne and spaghetti bolognese products, which were manufactured by the French supplier Comigel for distribution in several European markets.^[72] Subsequent laboratory tests confirmed extensive adulteration in Findus products: samples of beef lasagne contained between 60% and 100% horse meat, far exceeding any trace contamination and indicating deliberate substitution rather than incidental mixing.^[74] The FSA described this as a case of "gross contamination," with horse DNA present at levels that violated labeling regulations under EU food law, which requires accurate declaration of meat species.^[22] While horse meat itself poses no inherent health risk to consumers when properly processed, the mislabeling raised concerns over potential residues of veterinary drugs like phenylbutazone, banned in food animals but permitted in horses used for non-food purposes; however, follow-up tests on implicated products found no such residues at unsafe levels.^[75] The adulteration traced back through a complex supply chain originating in Romania, where horse carcasses were processed and falsely declared as beef by intermediaries, including a Dutch trader and Cypriot firm, before reaching Comigel.^[72] Findus stated it had relied on Comigel's assurances of compliant sourcing, with no prior indication of fraud from its direct suppliers.^[22] Investigations revealed systemic vulnerabilities in the European meat trade, including inadequate verification of origins and reliance on paper trails over DNA testing, exacerbating the scandal's scale across brands like Tesco and Aldi.^[76] Findus responded by issuing a public apology for the "inconvenience" and emphasizing that it viewed the matter as a labeling violation rather than a safety failure, while cooperating with authorities and enhancing supplier audits.^[22] The company recalled over 700,000 units of affected lasagne across 13 countries, incurring significant financial losses estimated in the millions of euros, alongside reputational damage that prompted criticism of its initial communication delays.^[75] The incident spurred EU-wide regulatory reforms, including mandatory species testing for processed meats, but highlighted ongoing challenges in global supply chain transparency for frozen food producers.^[77]

Responses, Resolutions, and Industry-Wide Impacts

Findus immediately recalled its beef lasagne products across multiple European markets following the detection of horse meat, with tests revealing that 11 out of 18 samples contained between 60% and 100% horse meat.^[4] The company issued a public apology for "any inconvenience caused," emphasizing that the substitution did not pose a food safety risk, and committed to resuming sales of compliant products shortly thereafter.^[22] However, Findus faced criticism for inadequate crisis communications, including a lack of dedicated staff for such scenarios and delays in updating promotional materials, which analysts described as a "PR nightmare" exacerbating consumer distrust.^[22] In resolution, Findus UK outlined a five-point plan to enhance supply chain traceability, including stricter supplier audits and verification processes, aimed at restoring brand confidence amid the scandal's fallout.^[78] The company traced the adulteration to its French supplier Comigel, which sourced from fraudulent intermediaries, prompting Findus to sever ties with implicated parties and implement internal reforms for authenticity testing.^[75] No major fines were imposed directly on Findus, as investigations attributed primary culpability to downstream fraud rather than the brand's direct oversight, though the incident spurred voluntary industry self-regulation enhancements.^[77] The scandal prompted EU-wide DNA testing initiatives, with over 12,000 samples analyzed in 2013 revealing horse DNA in approximately 4.66% of random checks and 1.38% of operator-submitted samples, leading to a sharp decline in subsequent contamination incidents through heightened enforcement.^[77] Industry responses included the adoption of the British Retail Consortium's Food Safety Standard Issue 7, mandating vulnerability assessments for fraud risks, and the creation of the UK's National Food Crime Unit in 2014 with dedicated funding to combat economic adulteration.^[77] These measures, alongside new EU regulations on meat traceability and horse passports, increased operational costs for processors—estimated in millions of euros from withdrawals alone—but fostered greater supply chain transparency via tools like the Food Industry Intelligence Network, covering 60% of UK food sales for shared threat intelligence.^[75]^[77] Overall, the event exposed vulnerabilities in globalized food chains driven by cost pressures, shifting industry practices toward proactive fraud prevention over reactive detection.^[77]

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Headquartered in the United Kingdom, Nomad Foods was formed in 2015 following the acquisition of iglo Group. We are a NYSE listed company trading under the ...
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Iconic food firm Findus to be frozen out of supermarkets as owners ...
Feb 1, 2016 · All products by the freezer food brand will vanish from shops in the spring – including its iconic Crispy Pancakes.
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How the treats of the Seventies evoke plenty of memories, writes ...
Feb 1, 2016 · The taste of a lost Britain: Crispy pancakes, Angel Delight, Arctic Roll. As Findus is consigned to the great freezer in the sky, how the naff tea-time treats ...
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Findus Crispy Pancakes are DEAD! Here's 8 other food icons which ...
Feb 1, 2016 · Findus Crispy Pancakes are being axed but the iconic brand is not alone in falling foul of changing tastes and joins other much loved products ...1) Cadbury Snowflake · 4) Turkey Twizzlers · 5) Burton's Potato Puffs
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Fish Fingers | Findus
Our fish fingers are a good source of omega-3 and protein, made from nothing but deliciously simple ingredients. Made with 100% fish fillet and a crispy golden ...10 Crispy Crumbed Fish Fingers · 30 Crispy Crumbed Fish Fingers<|separator|>
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30 Crispy Crumbed Fish Fingers - Findus
Made with 100% fish fillet, coated in our crispy breadcrumbs – they are a good source of omega 3 and protein.
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2 Crispy Battered Fish Fillets - Findus
100% fish fillet and coated in our crispy, bubbly batter. Plus, they are a good source of omega 3 and protein! Just cook this battered fish for 20 minutes in ...
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Findus beef lasagne ready meal was up to 100 per cent horse meat
Feb 7, 2013 · Findus, one of the most popular brands of frozen foods, has withdrawn 180,000 lasagnes from sale after carrying out tests on meals from a ...<|separator|>
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[PDF] The rise of the Swedish food sector after WW II
All members of the first group suggested frozen food as the major innovation, followed by self- service and chilled/fresh products, and the second group ...
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The fresh approach to frozen food Findus - Issuu
Founded in 1941 in Bjuv, Sweden, Findus Sverige AB is a key part of the global Findus Group, a leading frozen food and groceries provider with both retail and ...Missing: origins early
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Nomad Foods launches Open Innovation Portal to accelerate food ...
Apr 13, 2022 · New portal will expedite solutions for some of the most pressing challenges facing the food industry such as exploring new protein and packaging technologies.Missing: advancements | Show results with:advancements
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Nomad Foods Unveils Future Foods Lab to Fast-Track Startup ...
Jun 6, 2025 · Nomad Foods Unveils Future Foods Lab to Fast-Track Startup Innovation · Families Can Save £1,100+ Annually by Switching to Frozen Fruit and Veg.Missing: advancements | Show results with:advancements
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About us - Nomad Foods
We are Nomad Foods, the largest frozen food company in Europe where we are proud owners of a portfolio of leading brands which includes Birds Eye, Findus and ...Missing: lines | Show results with:lines
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Nomad Foods Completes Acquisition of Findus Switzerland
Jan 4, 2021 · Nomad Foods Limited (NYSE: NOMD) announced today that it has completed its previously announced acquisition of Findus Switzerland from Froneri International ...
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Nomad Foods Announces New Financial Targets and Efficiency ...
Sep 3, 2025 · Nomad Foods (NYSE: NOMD) is Europe's leading frozen food company. The Company's portfolio of iconic brands, which includes Birds Eye, Findus ...
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'Frozen Peas': The Full Story - Wellesnet
Apr 19, 2021 · The Scandinavian company Findus began selling frozen foods in 1945. They were a client of the London office of the J. Walter Thompson ...Missing: brand | Show results with:brand
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Watch Findus: Peas online - BFI Player
Findus frozen peas are fresh, tender and sweet, according to this short 1960s advert. Ads for other (now rather retro) Findus convenience foods, ...
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Findus Fish Fingers Advert 1967 Alf Garnett - YouTube
Sep 8, 2018 · Findus Fish Fingers Advert 1967 Alf Garnett. 2.2K views · 7 years ago ...more. Anachronistic Anarchist. 6.99K. Subscribe. 32. Share.
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Orson Welles actually finished those Findus frozen food commercials
Oct 23, 2018 · The infamous recording session Orson Welles stormed out of in the mid-Sixties actually resulted in some finished commercials which aired on television.
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Findus Mushy Peas Advert 1972 David Daker - YouTube
Dec 8, 2018 · Findus Mushy Peas Advert 1972 David Daker. 2.1K views · 6 years ... Tasting History with Max Miller•1.4M views · 24:30. Go to channel · The ...
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Findus Crispy Pancakes - Classic British TV Advert - YouTube
Jun 15, 2020 · Findus Crispy Pancakes - Classic British TV Advert Findus is a frozen food brand which was first sold in Sweden in 1945. Findus products ...
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Findus spearheads Euro drive with TV campaign - Marketing Week
Feb 10, 2000 · Frozen food brand Findus is to return to television advertising after a break of 18 months as part of a marketing revamp by new management.
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Horse meat: Findus Italy & Switzerland launch campaigns to ...
Feb 15, 2013 · Findus Italy and Findus Switzerland have launched advertising campaigns to reassure local consumers that they are not affected by the horse meat scandal.
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Nomad Foods | MMA / Marketing + Media Alliance
Birds Eye, iglo and Findus were pioneer brands back in the 1940s and 1950s and created the frozen food category that we have today. At Nomad Foods, we have a ...
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Brand campaigns | About - Nomad Foods
Nomad Foods are always striving to enhance our brand stories through unique and engaging communications. See a few examples of our recent campaigns.
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Nomad Foods appoints Havas to its €75m pan-European creative ...
Oct 30, 2024 · The €75m account spans all Nomad Food brands, including Birds Eye, Findus, iglo, Goodfella's, Aunt Bessie's and more, in its six marketing ...
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Bird's Eye, Iglo deploying 'surgical' promotional campaign as private ...
Aug 9, 2023 · Nomad's Captain Birds Eye and Captain Findus characters will feature heavily in the forthcoming campaign.Photo: Birds Eye/Nomad Foods.
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Nomad looks to take frozen foods into snacking | WARC | The Feed
Nomad Foods, whose brands include BirdsEye and Findus, sees opportunity in the snacking category, where it is repositioning some of its products.
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Nomad Foods Publishes 2024 Sustainability Report Highlighting ...
Sep 8, 2025 · 'Appetite for a Better World', the company's sustainability strategy, is built around three pillars: Better Sourcing, Better Nutrition and ...
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[PDF] Sustainability Report 2023 - Nomad Foods
Over half of our vegetables, potatoes, and herbs are sourced from farmers with whom we have a direct relationship and long- term contracts. This totals over 800 ...
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Findus achieves 100% sustainable certification for its seafood ...
Mar 14, 2025 · Findus has achieved the goal of certifying 100% of its fish products with Msc or Asc. Today, over 60 references of the brand carry the blue ...
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Findus invests in sustainability: the Cisterna di Latina plant becomes ...
May 22, 2025 · The project is part of a broader plan of environmental responsibility undertaken by Findus, which includes the use of recyclable packaging, ...
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Birds Eye, iglo and Findus Parent Company, Nomad Foods and ...
Mar 18, 2021 · Birds Eye, iglo and Findus Parent Company, Nomad Foods and WWF Announce Partnership to Promote Sustainable Agriculture and More Sustainable Ways ...
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Horsemeat scandal: the essential guide - The Guardian
Feb 15, 2013 · ... Findus by a French manufacturer, Comigel, was up to 100% horse. Comigel was making cheap beef meals for supermarkets and branded companies ...
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Processed beef products and horse meat - GOV.UK
Undeclared horse meat as well as traces of horse and pork DNA has been found in meat products. On 7 February, Findus informed FSA that horsemeat had been ...<|control11|><|separator|>
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EU officials to meet about horsemeat scandal | CNN
Feb 11, 2013 · Samples of the affected Findus lasagna contained between 60% and 100% horsemeat, according to UK and Irish food safety inspectors.
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The Horsemeat Scandal | Facts, Effects & Lessons Learned
Feb 9, 2023 · The horsemeat scandal occurred when meat from horses erringly entered the supply chain as beef. Once it was in the supply chain, the horsemeat ended up in many ...
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Secrets of the horsemeat scandal - Food Fraud Advisors
Apr 21, 2019 · It began in January 2013, when Irish authorities revealed they had discovered horsemeat in burgers that were supposed to contain 100% beef.
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Four years post-horsegate: an update of measures and actions ... - NIH
Nov 6, 2017 · The horsemeat scandal revealed that laboratory services for food fraud testing were not up to the required standard. The quality of testing was ...
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Findus insists it will recover from horsemeat crisis | News - The Grocer
Feb 22, 2013 · Findus UK will implement a five-point plan to improve traceability in its supply chain and restore confidence in its brand, CEO Leendert den ...