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Follow Your Arrow

"" is a country song co-written by , , and , and recorded by Musgraves as the third single from her debut major-label album , released on , 2013. The track's lyrics advocate for individual autonomy and decry selective moral outrage, advising listeners to ignore critics and pursue personal inclinations—whether abstaining from alcohol, smoking marijuana, or exploring same-sex relationships—with the refrain "just follow your arrow wherever it points." Inspired by a poem Musgraves wrote for a friend relocating abroad, the song highlights perceived hypocrisies in social judgments, such as branding teetotalers as dull while condemning drinkers as alcoholics. Commercially, it reached number 10 on the Hot Country Songs chart and number 60 on the Hot 100, though it stalled at number 43 on amid resistance from some stations wary of its content; it has since been certified platinum by the RIAA for over one million units sold or streamed. Critically lauded for challenging country music's conventions on and vice, "Follow Your Arrow" won Song of the Year at the 2014 , underscoring industry peers' endorsement despite radio's hesitance and debates over its nods to homosexuality and cannabis in a traditionally conservative genre.

Background and Production

Songwriting and Inspiration

"Follow Your Arrow" was co-written by , , and during sessions for Musgraves' debut major-label album, , released on March 19, 2013. The track was recorded as a last-minute addition to the album. The song's lyrics originated from a poem Musgraves penned as a parting for a close friend relocating to for four months of study abroad, encouraging the individual to embrace new experiences amid leaving familiar surroundings. Key phrases such as "follow your arrow" and "kiss lots of boys" were drawn directly from this personal note, which Musgraves accompanied with an arrow-shaped necklace symbolizing direction and resolve. During the collaborative writing session, the poem evolved into a broader addressing societal hypocrisies and personal , with lines highlighting judgments on choices like , , wealth, or marijuana use. McAnally later explained that the reference to rolling a "" emerged organically from rhyming with "point," rather than as a premeditated statement on . This process reflected the writers' intent to champion over external criticism, drawing from observations of marginalized experiences in country music culture.

Recording and Musical Production

"Follow Your Arrow" was co-produced by , , and , who also co-wrote the track. The production aligned with the overall sessions for Musgraves' debut album , emphasizing a clean, unadorned sound that prioritized lyrical clarity over dense instrumentation. Recording took place primarily at Ben's Studio in , with supplemental sessions at The Racket, Sound Emporium, and Maverick Recording, all located in Nashville. Key contributions included by Dave Levita and by Matt Stanfield, supporting Musgraves' lead vocals and a typical of mid-tempo tracks from the era. Mixing duties were performed by Ryan Gore, while Andrew Mendelson handled mastering at Georgetown Masters in Nashville. This process resulted in a polished yet audio profile, released under Mercury Nashville on March 19, 2013, as part of the album's standard track listing.

Release and Promotion

Single Release

"Follow Your Arrow" was issued as the third single from Kacey Musgraves' major-label debut album Same Trailer Different Park. Mercury Nashville, a division of Universal Music Group, sent the track to country radio stations on October 21, 2013. The single followed "Merry Go 'Round" and "Blowin' Smoke" from the March 2013 album release, with Musgraves advocating for its promotion despite label suggestions to reserve it for a subsequent project due to its potentially divisive content. Available primarily through radio airplay and digital platforms tied to the album, the release emphasized Musgraves' songwriting voice, co-authored with Shane McAnally and Kelli Leigh Warren.

Marketing and Radio Play Challenges

The release of "Follow Your Arrow" as the third single from Kacey Musgraves' debut album Same Trailer Different Park on February 25, 2013, encountered substantial resistance from country radio programmers, primarily due to the song's explicit advocacy for same-sex relationships and recreational marijuana use. Despite initial buzz from Musgraves' prior singles, stations hesitated to add the track to playlists, citing concerns over its lyrical content clashing with the genre's traditional audience values. This reluctance manifested in limited airplay, with the song peaking at No. 43 on the Billboard Country Airplay chart and No. 26 on the Hot Country Songs chart, far below expectations for a major-label single. Country radio's conservative programming ecosystem, dominated by stations wary of alienating core listeners in rural and Southern markets, amplified these challenges, leading to what Musgraves later described as a blacklist in 2025 reflections. She noted that while she anticipated pushback, she refused to alter lyrics for broader appeal, stating she was not "setting out to be some " but prioritized artistic over radio . Industry observers attributed the resistance to broader tensions within Nashville, where programmers favored formulaic, apolitical hits amid fears of advertiser backlash or listener boycotts from socially conservative demographics. Marketing efforts, handled by Mercury Nashville, faced compounded difficulties as diminished radio exposure curtailed promotional synergies like station tours and contests, which typically drive single momentum in country music. The label shifted focus to digital platforms and live performances, including a censored Awards appearance on November 6, 2013, where lyrics referencing marijuana were muted, further highlighting institutional discomfort. Despite these hurdles, alternative promotion via music videos and streaming helped sustain fan interest, though radio's gatekeeping role underscored structural barriers for non-conformist artists in the format.

Composition

Musical Structure and Style

"Follow Your Arrow" is written in the key of , with Musgraves' vocal range spanning from to C5. The song employs a conventional –pre-chorus– structure typical of mainstream singles, featuring two s, pre-choruses building , repeating choruses emphasizing "follow your arrow," a bridge for variation, and an outro repeating the chorus fade. Instrumentation centers on for rhythm, and for twangy texture, for low-end support, for a steady mid-tempo drive, and accents enhancing the upbeat feel. Stylistically, the track adheres to contemporary conventions through its blend of traditional elements like slides and picking with a polished that avoids heavy effects, prioritizing stringed instruments over synthesized sounds. Musgraves delivers the in a conversational, matter-of-fact that contrasts with more emotive vocal styles, underscoring the song's theme of non-conformity without veering into pop crossover excess. This approach maintains fidelity while incorporating subtle touches, such as layered backing vocals in the for harmonic depth.

Lyrics and Themes

"Follow Your Arrow" features lyrics co-written by , , and , presenting a series of dichotomies highlighting societal judgments on personal behaviors. The opening verse critiques expectations around : "If you save yourself for marriage, you're a bore / If you don't save yourself for marriage, you're a horrible person," followed by similar contrasts on consumption and marijuana use, such as "If you won't have a drink, just be polite and have a drink / But don't let somebody shamin' you" and "They'll judge you and leave you and take your money." The chorus advocates personal autonomy with the refrain "Follow your arrow, wherever it points," emphasizing against criticism: "You're damned if you do and you're damned if you don't / So you might as well just do whatever you want." Subsequent verses extend this to religious observance and , noting "If you don't go to church, you'll go to / If you're the first one in the pew, you're a hypocrite," and directly addressing same-sex relationships: "Say what you feel, love who you love / 'Cause you can't please everyone, so you've got to please yourself." Musgraves has described the song's origin as a poem for a friend departing for , intended to encourage disregard for others' opinions amid life's judgments. The structure builds from specific hypocrisies to a broader call for , culminating in a bridge that reinforces non-conformity: "Make your own rules, follow your heart." Thematically, the song promotes and for divergent lifestyles, rejecting imposed moral binaries in favor of personal choice. Musgraves characterized it as reflective of her on human relations, advocating a "" that prioritizes authenticity over external validation. It underscores civil-libertarian principles, as evidenced in the writing process where collaborators riffed on phrases like "mind your own biscuits" to capture anti-interference sentiments. While framed as inclusive , the equate judgments across behaviors—ranging from substance use to romantic preferences—without endorsing any particular path, instead critiquing the futility of universal approval. This approach highlights causal realism in social dynamics: attempts to conform to conflicting standards lead to inevitable conflict, rendering self-directed action the rational response.

Reception and Commercial Performance

Critical Reception

"Follow Your Arrow" received widespread acclaim from music critics for its sharp lyricism and bold nonconformity within the genre. described the track as loping and advocating for personal freedom, including casual endorsements of marijuana use and same-sex relationships, positioning it as a key example of Musgraves' irreverent style on her debut album. lauded it as a timely of that incisively critiques small-town , aligning with Musgraves' broader reframing of themes. Billboard critics ranked the song No. 2 among the best tracks of 2013, crediting Musgraves with transforming potentially bumper-sticker platitudes into engaging, persuasive through her delivery. noted its jaunty endorsement of diverse lifestyles, including gay relationships, as a standout element in the album's . Aggregated reviews for , where the song served as a , averaged 84 out of 100 from critics, frequently highlighting "Follow Your Arrow" as a highlight for its wit and thematic risk-taking. Some reviewers offered qualified praise, critiquing the song's overt or perceived cheesiness in execution, though such views were minority positions amid the prevailing enthusiasm for its disruption of genre norms. Saving Country Music called it potentially revolutionary, surpassing even Musgraves' earlier hit "Merry Go 'Round" in songwriting polish and sonic appeal.

Chart Performance

"Follow Your Arrow" achieved moderate success on , with performance varying significantly between airplay-focused and sales-inclusive metrics. On the chart, which relies primarily on radio spins, the song peaked at number 43 in 2014. In contrast, on the chart, incorporating sales and streaming alongside airplay, it reached a higher peak of number 10 during the same period. The track also entered the , peaking at number 60 on the chart dated February 15, 2014.
Chart (2013–2014)Peak position
Canada Country (Billboard)42
US Billboard Hot 10060
US Country Airplay (Billboard)43
US Hot Country Songs (Billboard)10
The disparity between its Country Airplay peak and stronger showing on sales-driven charts reflected limited radio support amid broader commercial interest.

Certifications and Sales

"Follow Your Arrow" was certified gold by the RIAA on August 1, 2014, for 500,000 units sold or streamed in the United States. It reached platinum certification from the RIAA on April 4, 2018, denoting one million units. No certifications have been awarded by industry bodies in other countries.

Controversies and Criticisms

Conservative Backlash and Moral Concerns

The song's lyrics, which equate with ("If you save yourself for , you're a bore / If you don't, you're a whore") and advocate indifference to judgment ("Let 'em point"), were criticized by conservatives for promoting that dismisses biblical distinctions between virtue and vice. Such portrayals were seen as undermining traditional values emphasizing sexual restraint and discernment against , with commentators arguing the track normalized ethical ambiguity in a rooted in conservative audiences. References to same-sex relationships ("Kiss lots of boys, or kiss lots of girls if that's what you feel") and recreational marijuana ("Roll up a , I would") intensified opposition, as these elements were viewed by religious critics as direct endorsements of and drug use, practices prohibited in scriptural teachings such as :22 and :19-21. The chorus's directive to "follow your arrow wherever it points" was lambasted as an anthem of self-indulgence over objective truth, exemplifying cultural shifts away from absolute morality toward personal whim, which some labeled " at its worst." Country radio stations, reflecting the genre's core conservative listener base, responded by blacklisting the track, limiting its despite its chart success on Billboard's , where it peaked at number 18 in late 2013. During its live performance at the 2013 CMA Awards on November 6, including the marijuana reference were censored on broadcast, underscoring industry discomfort with content challenging norms of heteronormativity and sobriety. Conservative outlets highlighted this as evidence of a rift, with the song's pro-tolerance stance alienating fans who perceived it as an assault on Christian principles rather than mere . Religious commentators, including those from evangelical perspectives, framed the track as an implicit attack on , arguing its rejection of equated to condoning without call to , potentially contributing to societal decay in a format historically aligned with faith-based . Despite the outcry, which included fan boycotts and online denunciations, the song's 2014 CMA Song of the Year win on November 5 amplified debates over country music's ideological boundaries, with detractors maintaining its success reflected elite Nashville preferences over grassroots values.

Industry Resistance and Blacklisting

Despite achieving commercial success and winning the Country Music Association's Song of the Year award in 2014, "Follow Your Arrow" encountered significant resistance from country radio programmers, who blacklisted the track from their playlists primarily due to its explicit endorsement of same-sex relationships and marijuana use. Released as the third single from Musgraves' debut album on February 11, 2013, the song's chorus—"Make lots of noise / Kiss lots of boys / Or kiss lots of girls if that's what you're into"—was viewed by several Southern radio stations as incompatible with the genre's traditional audience values, leading to outright refusals to air it. Musgraves later reflected that industry insiders had warned her the track "would tank on and they weren't wrong, it did," attributing the pushback to its progressive messaging. This manifested in limited , particularly in conservative markets, where programmers cited the ' promotion of behaviors like "roll[ing] up a " as reasons for exclusion, mirroring broader tensions between evolving cultural themes and music's historically heteronormative and anti-drug stance. During Musgraves' of the song at the 2013 CMA Awards on November 13, 2013, broadcast censors muted or bleeped controversial lines multiple times, including the marijuana reference, underscoring institutional discomfort within the industry. In a 2025 interview, Musgraves acknowledged the backlash, stating, "It ended up tanking—it was banned by ," but emphasized she did not intend to position herself as a , noting the song's enduring appeal beyond radio metrics. The resistance highlighted a divide in Nashville, where despite co-writers including openly hitmakers and , commercial gatekeepers prioritized format conformity over artistic risk. Long-term effects included a perceived stunting of Musgraves' radio viability in country circles, as the reinforced programmer hesitancy toward her subsequent releases, though she credited the song with cultivating a loyal fanbase outside traditional channels. Empirical data from chart performance supports this: while peaking at number 6 on the chart, its trajectory faltered compared to prior singles, reflecting the selective exclusion by key stations that dominate the format's reach.

Media and Performances

Music Video

The music video for "Follow Your Arrow" premiered on December 10, 2013, via Kacey Musgraves' official YouTube channel. It was co-directed by Musgraves and Honey, who had previously collaborated with her on the "Blowin' Smoke" video, and filmed on location in Joshua Tree, California. Set against a desert landscape, the video opens with Musgraves discovering a literal embedded in a road, which she and her sharply dressed band follow, symbolizing the song's theme of personal direction amid societal pressures. As they proceed, the group encounters and joins diverse individuals embracing unconventional lifestyles, including a woman in a dancing freely, same-sex couples kissing, a man with a , a woman in a bikini top riding a , a performer, and a gathering smoking marijuana. These vignettes visually reinforce the lyrics' message of non-judgmental self-expression, portraying a "shackle-free" communal celebration without overt narrative conflict. The production emphasizes visual inclusivity and lighthearted defiance, with Musgraves performing amid the eclectic scenes, her band integrating into the festivities by the video's close. No significant production controversies or alterations were reported, and the video aligned closely with the single's radio release timing to amplify its promotional reach.

Live Performances and Covers

Musgraves first performed "Follow Your Arrow" live during promotional appearances for her debut album , including an acoustic rendition for Sessions on April 18, 2013. She debuted the song at major events shortly after its single release, such as on September 21, 2013, in , where it highlighted her emerging status in country music. The track featured prominently in Musgraves' television appearances, including a performance at the on January 26, 2014, which showcased its crossover appeal amid the song's chart success. She also sang it at the 25th Annual Media Awards on May 3, 2014, emphasizing its themes of in a setting focused on . Additional notable broadcasts include a set at the Grand Ole Opry and a live version from House in 2016. In later years, Musgraves incorporated "Follow Your Arrow" into tour sets, such as during her Deeper Well World Tour in , with performances at venues like on November 29 and on November 15. It reappeared in her Season 50 premiere on on September 26, 2024, where she engaged the audience by letting them sing the final verse barefoot on stage. The song has been covered by several artists, most prominently by in a "Kellyoke" segment on on April 14, 2025, delivering a powerful rendition that amplified its message of personal authenticity. Country singer performed a cover at the Girls Just Wanna Weekend festival on January 20, 2024, adapting it within a festival context celebrating female artists. Other interpretations include a looped acoustic version by musician Luke James Shaffer in 2020 and a rock-infused take by of in 2024, demonstrating the track's versatility beyond country genres.

Cultural Impact and Legacy

Influence on Country Music

"Follow Your Arrow," released as a on October 21, 2013, introduced candid explorations of personal freedom, including same-sex relationships and marijuana use, into 's lyrical landscape, diverging from the genre's predominant focus on conventional romance and rural life. This approach challenged entrenched norms, positioning the song as an early indicator of evolving thematic boundaries within Nashville's songwriting community. Despite peaking at No. 18 on the chart amid widespread radio blacklisting by stations citing moral objections to its content, the track garnered substantial acclaim from industry insiders, securing the Association's Song of the Year award in 2014. This peer-driven validation highlighted a divide between commercial gatekeepers and creative professionals, with the latter embracing its message of as a counterpoint to formulaic "" dominance. The song's cultural resonance extended to facilitating broader acceptance of subjects in subsequent releases, as noted in analyses of post-2013 shifts toward over . By demonstrating commercial viability through and —despite airplay hurdles—it encouraged songwriters to prioritize narrative depth, influencing a wave of artists addressing individuality and nuance, though radio persisted as a barrier.

Broader Societal Discussions

"Follow Your Arrow" has fueled discussions on the balance between individual autonomy and communal standards in American society, particularly within conservative cultural enclaves like . The song's lyrics advocate non-judgment toward personal choices, including same-sex relationships and marijuana use, framing them as equivalent paths if they align with one's preferences. This message of has been praised for challenging rigid norms but critiqued for implying ethical equivalence among behaviors with differing objective consequences, such as health risks from substance use versus relational decisions. In the context of country music's traditional conservatism, the track prompted debates on genre inclusivity and the viability of "message songs" addressing social issues. Co-written by openly gay songwriter Shane McAnally, it explicitly references same-sex attraction ("kiss lots of boys, or kiss lots of girls, if that's something you're into"), encountering radio blacklisting due to such content and drug references despite peaking at No. 10 on Billboard's Hot Country Songs chart in 2013. McAnally noted its nomination for CMA Song of the Year as the lowest-charting single in history for that category, attributing its 2014 win to cultural resonance over commercial metrics: "it’s like having a career record that really wouldn’t be your standard career record. Because of what it represents and the reflection of my own life." Industry observers credit it with advancing LGBTQ visibility in Nashville, signaling a shift toward authenticity amid resistance, though without dominating airplay. Philosophically, the song has been invoked in conversations on , with some conservative commentators labeling it an endorsement of that prioritizes personal inclination over absolute ethical truths or traditional values. Certain Christian outlets described its stance as a "bold statement" perceived as an attack on faith-based principles, highlighting tensions between progressive and religiously informed communal . These critiques underscore broader societal divides on whether equates to approval, especially in media like that influences and rural audiences resistant to rapid cultural .

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