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Fox NFL Kickoff

FOX NFL Kickoff is an pregame show focused on the (), offering previews, analysis, interviews, and breaking news to prepare viewers for the day's games. It airs live every Sunday during the at 11:00 a.m. on network affiliates, serving as the network's earliest NFL studio program before transitioning to FOX NFL Sunday. The program debuted on September 8, 2013, as a one-hour show on (FS1), providing an early-morning alternative to other networks' pregame coverage. In 2015, it underwent a significant relaunch, moving to the main and expanding its visibility to local affiliates, which marked a "new-look" format with enhanced production and a star-studded lineup. By 2025, entering its 13th season, FOX NFL Kickoff has become a staple of ' NFL programming, consistently delivering timely updates and expert insights to a national audience. Currently hosted by since 2015, the show features a panel of prominent NFL personalities, including Pro Football Hall of Famer (analyst since 2021), three-time champion (analyst since 2023), and radio host (contributor since 2023). NFL insider provides regular live reports from game sites, contributing to the program's emphasis on real-time news and venue-specific previews. The format includes discussions on key matchups, player performances, and league developments, often incorporating innovative elements like a state-of-the-art LED studio with over 54 million lights, eight tracked cameras, and XR/AR technology introduced in 2025 for immersive visuals.

Overview

Program description

Fox NFL Kickoff is an hour-long pregame television program that delivers news, analysis, and previews of the week's () games. It debuted on September 8, 2013, on , before moving to the in 2015, and airs every at 11:00 a.m. on the . As part of 's longstanding coverage, which has included broadcasting rights since 1994, the show serves as the initial entry point for viewers into the network's weekly programming slate. The program immediately precedes Fox NFL Sunday and leads into the afternoon slate of live NFL game telecasts. Produced by Fox Sports, it is simulcast on audio via Fox Sports Radio, allowing listeners to access the content through radio distribution. During weeks when Fox holds the broadcast rights to the Super Bowl, the show expands into an extended pregame format of approximately 5.5 hours (as in 2025), combining with other pregame elements such as FOX NFL Sunday for comprehensive coverage leading up to the game.

Airing schedule

Fox NFL Kickoff airs every from 11:00 a.m. to 12:00 p.m. during the season, which runs from through and encompasses the , , and lead-up, excluding international games and offseason programming. The program is immediately followed by at 12:00 p.m. , positioning it as the initial segment of Fox's comprehensive Sunday NFL coverage that transitions into the afternoon game doubleheaders. On , Fox NFL Kickoff expands into an approximately 5.5-hour extended pregame edition (as in 2025), beginning several hours earlier than the regular slot to provide in-depth buildup to the championship game. The show is broadcast nationally on the broadcast network and available for streaming via the app and .

History

Launch on FS1

Fox NFL Kickoff premiered on September 8, 2013, serving as the flagship NFL pregame show for (FS1), the cable network that had launched just weeks earlier on August 17. The one-hour program, airing Sundays from 11:00 a.m. to noon ET, was intended to bolster FS1's NFL branding and draw viewers to the nascent channel amid intense competition from established sports networks like . This launch capitalized on Fox's long-standing NFL broadcast rights, originally secured in 1994, to position FS1 as a key destination for football content. The original on-air team featured as host, a analyst, alongside a panel of former players providing expert analysis. Early analysts included , a Hall of Fame known for his tenure with the Minnesota Vikings and ; , the longtime linebacker and 2005 Defensive Player of the Year; , a cornerback with five selections; and , a veteran linebacker who had played for multiple teams including the . This lineup aimed to blend fresh perspectives with established credibility to engage FS1's target demographic of dedicated sports fans. Viewership for Fox NFL Kickoff remained modest during its first two seasons on FS1, typically averaging under 100,000 viewers per episode as the show competed for attention in a crowded Sunday morning slate dominated by broadcast networks. For example, the September 21, 2014, broadcast attracted just 93,000 total viewers and a 0.1 household rating, underscoring the difficulties in cultivating a cable audience for pregame programming. These figures highlighted broader challenges for FS1 in its early years, including limited carriage and the niche appeal of cable sports relative to over-the-air coverage. Produced from ' Los Angeles studios, the show utilized a straightforward setup in Studio B, which had been outfitted for FS1's debut to support efficient, high-volume sports programming. This basic production environment focused on discussion segments, highlights previews, and guest interviews, tailored to FS1's core audience of subscribers seeking in-depth analysis without the flashier elements of network broadcasts.

Transition to Fox

In July 2015, Fox Sports announced that Fox NFL Kickoff would relocate from FS1 to the main starting with the , aiming to expand the network's Sunday morning NFL pregame programming into a two-hour block leading into Fox NFL Sunday. The shift was prompted by the show's relatively modest viewership on the cable channel FS1, allowing Fox to capitalize on the over-the-air accessibility of its broadcast network to reach a broader audience during high-demand NFL Sundays. The program premiered on the Fox network on September 13, 2015, at 11:00 a.m. , retaining its core one-hour format of analysis, interviews, and highlights while securing a prime-time lead-in slot to the flagship pregame show. This transition immediately boosted visibility, with the show averaging 1.024 million viewers in its first two weeks—a significant increase from the previous year on FS1—establishing over 1 million viewers as a for the debut season. Charissa Thompson assumed the role of studio host for the 2015 season, marking her elevation to lead the show amid the network move and bringing her prior experience from FS1 contributions. However, the relocation introduced early challenges with local affiliates, as some Fox stations preempted the program due to conflicts with regional programming, resulting in clearance on approximately 90% of the country via Fox or MyNetwork TV affiliates.

Developments since 2015

Following its transition to the Fox broadcast network, Fox NFL Kickoff underwent several key evolutions to enhance its appeal and align with broader NFL coverage strategies. Beginning with in , the program has been annually retitled Fox Super Bowl Kickoff during years when Fox holds the broadcast rights to the , expanding to approximately 7.5 hours of pregame coverage beginning at 11:00 a.m. that integrates seamlessly with and provides extended analysis leading into the game. This format debuted for the edition on February 5, , featuring host and analysts delivering season recaps, player interviews, and matchup previews to build anticipation. The extension has been repeated for subsequent Fox Super Bowls, including LIV in 2020 and LVII in 2023, allowing for deeper dives into team narratives and immersive on-site reporting. Staff rotations have refreshed the show's analytical depth, with notable additions of former players bringing recent on-field perspectives. In 2021, Pro Football Hall of Famer joined as a full-time analyst, contributing his expertise from 18 seasons across multiple teams to discussions on defensive strategies and game preparation. This was followed in 2023 by three-time champion , who debuted as an analyst to offer insights on offensive play-calling and wide receiver dynamics, enhancing the panel's balance of veteran and contemporary voices. These changes have maintained the show's focus on diverse expert commentary while adapting to viewer interest in relatable, post-career athlete narratives. By the 2020s, Fox NFL Kickoff amplified its coverage of practical viewer needs, incorporating more robust segments on injury reports and to cater to the growing casual and engaged audiences. NFL insider Jay Glazer's weekly updates became a staple, providing real-time analysis of player statuses and their implications for upcoming games, as seen in regular features breaking down key absences and returns. Concurrently, dedicated advice segments expanded, offering lineup recommendations, waiver wire tips, and matchup projections to support the millions participating in leagues, reflecting the NFL's surging fantasy participation rates. In 2025, the program integrated advanced production elements with the debut of a new LED-fueled XR/ stage in September, enabling immersive visuals such as virtual overlays of game simulations and interactive player stats displays to elevate the on-air experience. This upgrade, featuring over 54 million LED lights and real-time rendering, debuted on September 7, 2025. These developments have contributed to steady viewership growth, with the show averaging approximately 1.3 million viewers in 2024—up 29% from the prior year—and reflecting the broader surge in popularity amid expanded streaming and digital engagement.

Format and production

Show structure

Fox NFL Kickoff employs a structured format that delivers a concise yet comprehensive preview of the week, blending analytical discussion, expert insights, and multimedia elements within its one-hour runtime. The show's content flow emphasizes a logical progression from broad overviews to specific breakdowns, culminating in anticipation for the games ahead, all while maintaining an engaging pace through integrated graphics and video clips. The episode opens with introducing the and delivering an overview of the week's top storylines, establishing key themes such as major rivalries, playoff implications, or league-wide developments that shape the slate. This segment, typically spanning 5-10 minutes, sets a high-energy tone and orients viewers to the most compelling narratives ahead. Following the opener, the program shifts to in-depth game previews, focusing on 4-6 key matchups selected for their competitive intrigue or broadcast significance. Panelists provide detailed analysis, including strategic breakdowns, matchup-specific predictions, and spotlights on standout players or emerging talents, often supported by and highlight reels to illustrate potential game-changers. For instance, previews frequently cover high-profile contests like divisional clashes or prime-time features, emphasizing factors such as offensive schemes versus defensive strengths. Interviews constitute a core element, allocating roughly 10-15 minutes to live or pre-recorded discussions with coaches, players, and league insiders. These conversations offer exclusive perspectives on team preparations, personal motivations, or breaking developments, with contributors like insider Jay frequently appearing to share on-the-ground insights. The segments humanize the analysis, drawing from direct sources to inform predictions and contextualize broader storylines. Special features enrich the episode with targeted content, including fantasy football advice to guide viewer decisions for weekly lineups, up-to-date injury reports impacting game outcomes, and historical highlights that connect past memorable moments to the current matchups. These elements, woven throughout or grouped mid-show, provide practical value and nostalgic depth without overwhelming the primary preview focus, often using archival footage to underscore rivalries or milestone potential. The program wraps with a closing segment that recaps final panel picks across the slate, heightens excitement for the afternoon games, and transitions smoothly into Fox NFL Sunday, which airs immediately following at noon ET. This finale reinforces bold predictions and teases extended coverage, ensuring a cohesive lead-in to the network's flagship pregame show. Throughout, the format prioritizes studio-based discourse and visuals while incorporating remote live reports from game sites—creating a balanced, viewer-friendly experience centered on informed speculation and entertainment.

Studio and technology

From its launch in 2013 until 2015, Fox NFL Kickoff originated from a basic studio at Los Angeles headquarters, specifically Stage B, which served as the initial production space for FS1 programming without advanced visual enhancements. Following the show's transition to the broadcast network in 2015, production continued from Stage B, with standard LED video walls added for improved visual backdrops and segmentation during broadcasts. In 2025, overhauled Stage B into a state-of-the-art virtual production facility dedicated to Fox NFL Kickoff, incorporating over 54 million LED lights across an expanded backdrop twice the size of Stage A's LED volume. The upgrade includes eight tracked cameras for precise movement and 40 real-time render engines to support immersive graphics rendering. Key technological features center on (XR) and (AR) capabilities, enabling virtual stadium backdrops that replicate photorealistic environments of venues to enhance game previews. These elements allow seamless integration of talent into simulated settings, powered by Pixotope software on for dynamic, responsive visuals. The production is directed by the Fox Sports crew, utilizing multi-camera live switching to capture dynamic angles and maintain fluid transitions in the LED volume environment. Audio integration supports with Radio, providing synchronized broadcasts for radio audiences alongside the television feed.

On-air staff

Current staff

The current on-air staff for Fox NFL Kickoff consists of a studio host and analysts who provide expert commentary on matchups, with a focus on the show's analytical emphasis on game strategies and team performances. serves as the studio host since 2015, where she manages the show's openings, conducts guest interviews, and facilitates transitions between segments. Charles Woodson has been an analyst since 2021; as a Pro Football Hall of Famer, he offers specialized insights on defensive schemes and player matchups. joined as an analyst in 2023; the former wide receiver contributes analysis on offensive strategies, drawing from his experience as a three-time champion. Colin Cowherd has been a co-host and analyst since 2015, delivering weekly segments that explore team dynamics and provocative opinions on league trends. appears as the NFL insider and reporter on a recurring basis since 2015, delivering weekly updates on injuries, locker room news, and breaking developments.

Former staff

The Fox NFL Kickoff program has seen numerous on-air personnel changes since its debut in , with over 15 analysts rotating through to provide diverse perspectives on matchups and news. During its initial FS1 era from to 2015, the show featured as the original studio host, leading discussions alongside a panel of former players. Analysts included , who contributed from to 2014 before departing for other broadcasting opportunities, and , who served in as a newcomer providing defensive insights. Donovan McNabb also joined as an analyst during this period, appearing on the pregame show through at least 2014 until his suspension and replacement in 2015. Upon transitioning to the Fox broadcast network in 2015, the show's roster expanded with fresh contributors while retaining some continuity. debuted as an analyst that year, offering coverage of key games alongside host and others like Moss and , who had joined as a studio analyst in 2014 and remained through 2022. entered in 2017 as a regular analyst, providing expertise until his departure in 2020 to pursue acting and other projects. served as an in-studio contributor starting in 2018, delivering NFL insider updates until his exit in early 2025 to join . In the mid-2020s, rotations continued to evolve with short-term additions for dynamic analysis. joined as an analyst for the 2024 season, offering quarterback perspectives before leaving at season's end to become at . These changes reflect the program's strategy of incorporating recent retirees and experts, paving the way for its current team while maintaining a focus on high-profile NFL voices.

Broadcast and reception

Affiliate variations

Fox affiliates are permitted to preempt Fox NFL Kickoff in favor of , including news, religious services, or public affairs content, as part of standard network affiliation agreements that allow flexibility for non-prime-time slots. This opt-out policy has been a notable aspect of the show's distribution since its transition from FS1 to the in , when it was initially cleared on approximately 90% of affiliates, leaving around 18 stations to substitute local fare. Opt-outs have persisted in some markets in subsequent years to accommodate local priorities. These preemptions impact viewers by limiting over-the-air access in affected areas, particularly in large urban centers where local content competes directly with the national feed. Affected audiences can turn to streaming options, such as the app, which provides live access to the program regardless of local broadcast decisions. To maintain NFL broadcast compliance, Fox ensures broad national coverage through its affiliation contracts, requiring minimum carriage while permitting stations to address local community needs.

Viewership trends

During its initial run on FS1 from 2013 to 2015, Fox NFL Kickoff averaged 50,000 to 100,000 viewers per episode, reflecting limited reach on the cable network. The show's move to the Fox broadcast network marked a , with its 2015 debut season drawing an average of 1.2 million viewers, a substantial increase driven by broader . By the 2024 season, viewership had grown to an average of approximately 1.3 million per episode, underscoring steady expansion amid rising interest. Special editions, such as those tied to the Kickoff, consistently achieve higher numbers due to heightened anticipation for the championship. Early in the 2025 season, the show drew 1.36 million viewers for the November 9 episode. These peaks highlight the program's ability to capitalize on marquee moments. Several factors have influenced these trends, including the 's overall popularity surge, which has elevated league-wide audiences, and enhanced streaming integration allowing multi-platform access via and related apps. Viewership occasionally dips during non-competitive weeks with lopsided matchups or off-field distractions, though overall patterns remain upward. In comparison to other Fox NFL programming, Fox NFL Kickoff trails the flagship , which averages 3 to 4 million viewers seasonally, but it outperforms FS1's pregame shows, which draw under 1 million on average. Affiliate opt-outs occasionally serve as a minor drag on national metrics.

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