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Freshworks

Freshworks Inc. is an multinational that develops and provides cloud-based, AI-powered software-as-a-service () solutions focused on , , and business operations. The company's products aim to simplify workflows and deliver exceptional experiences for both customers and employees through intuitive tools for (), (), sales automation, and marketing. Founded in 2010 by Girish Mathrubootham and Shan Krishnasamy in , , Freshworks began as Freshdesk, a platform, before rebranding in 2017 to reflect its expanded portfolio of interconnected applications. Headquartered in , the company operates globally with offices in multiple countries and went public on the stock exchange under the ticker FRSH in September 2021. As of September 2025, Freshworks serves nearly 75,000 customers, ranging from small businesses to large enterprises, emphasizing scalable, enterprise-grade software that integrates generative AI for enhanced automation and insights. Key offerings include the Freshsales Suite for and sales enablement, Freshservice for ITSM and asset management, Freshchat and Freshcaller for omnichannel customer support, and the Freshworks Platform for custom app development and integrations. These solutions are designed to be user-friendly and cost-effective, with a focus on reducing complexity in service delivery while leveraging to predict needs and streamline processes. Freshworks has been recognized for its innovation in the space, including high ratings for workplace culture and product usability from independent evaluators.

History

Founding and early development

Freshworks was founded on October 13, 2010, in , , by Girish Mathrubootham and Shan Krishnasamy, both former employees of , who aimed to create an affordable, user-friendly cloud-based software to address limitations in existing tools like high pricing and complexity for small businesses. Mathrubootham, previously Zoho's vice president of product management, was inspired by user complaints on forums about Zendesk's cost increases, leading him to develop a simpler alternative focused on small and medium-sized businesses (SMBs). The company was initially incorporated in the United States to facilitate payment processing, while operations remained in . The flagship product, Freshdesk, launched as a cloud-based helpdesk tool in late 2010, starting with a private beta that quickly attracted over 150 signups through minimal advertising spend of $350–400. Bootstrapped with personal savings and revenue from the founders' freelance consulting work, the venture maintained a $5,000 monthly , with the initial six-member team—comprising three developers, a UI/UX designer, a /support engineer, and Mathrubootham—accepting salaries at 30–50% of market rates and renting a modest 1,000-square-foot office for $160 per month. Freshdesk adopted a model, offering free trials to lower barriers for SMBs, emphasizing features like multi-brand and single invoicing to simplify . Early growth accelerated, reaching 1,000 paying customers by mid-2012, driven by relentless execution and organic adoption among SMBs seeking cost-effective support solutions. In late 2011, the company secured its first external funding: a $1 million seed round from Accel Partners, which provided resources to scale operations without immediate relocation. Challenges included building a distributed team across and the early U.S. incorporation needs, navigating payment gateways from abroad, and balancing startup demands with personal life, all while competing in the nascent Indian ecosystem.

Global expansion and rebranding

Freshworks began its global expansion in earnest with the launch of its first product beyond customer support software. In January 2014, the company introduced Freshservice, a cloud-based (ITSM) tool designed to streamline IT operations for businesses. This product quickly gained traction, achieving $1 million in annual recurring revenue (ARR) within just 10 months of launch, demonstrating three times the average revenue per user compared to its flagship helpdesk offering. By 2015, Freshworks had surpassed 30,000 customers worldwide, marking a significant milestone in its shift from a single-product startup to a diversified software provider serving a global audience. To bolster its product capabilities and accelerate international scaling, Freshworks pursued a series of strategic acquisitions starting in 2015. That year, the company completed four acquisitions, including .io in August for live video chat and co-browsing functionality, Frilp in October for social recommendation and community-building tools, and Konotor in December to enhance mobile in-app . These moves integrated advanced features into its , enabling better support for sales productivity and user interactions across devices. In June 2016, Freshworks further diversified by launching Freshsales, a (CRM) solution tailored for sales teams, which received positive feedback and drove adoption among both existing and new international clients. Fueling this growth, Freshworks secured $55 million in funding in November 2016 from investors including Accel Partners and Sequoia Capital , bringing its total capital raised to over $150 million at that point. This investment supported product development and , with the company emphasizing capabilities as a key differentiator. In February 2020, Freshworks acquired AnsweriQ, a Seattle-based startup specializing in and for enterprise-scale , to integrate advanced tools into its portfolio and target larger global businesses. The culmination of this expansion phase came in June 2017, when Freshdesk Inc. rebranded to Freshworks Inc. to better represent its multi-product suite, moving beyond its origins in helpdesk software to encompass ITSM, , and solutions. The , announced from its new headquarters in , coincided with office expansions in key markets including the , , the , , and , establishing a presence in over five countries, adopted by more than 100,000 companies across 145 nations. This strategic pivot underscored Freshworks' evolution into a comprehensive platform with a robust international footprint.

Initial public offering and post-IPO growth

Freshworks completed its (IPO) on the Global Select Market on September 22, 2021, under the FRSH, raising $1.03 billion by pricing 28.5 million shares of Class A at $36 per share. The IPO valued the company at approximately $10.1 billion upon pricing, with its climbing to $13 billion shortly after trading commenced amid a strong debut performance. This public debut marked a significant milestone following the company's Series H funding round in November , during which it secured $150 million at a of $3.5 billion to fuel global expansion and product innovation. Post-IPO, Freshworks demonstrated steady growth, reporting full-year revenue of $596.4 million in , a 20% increase from the prior year. In , the company outlined a strategic target to reach $1 billion in annual recurring revenue (ARR) by 2026, emphasizing scalable and IT solutions. A key acquisition supporting this trajectory was Device42 in May 2024 for $230 million, integrating advanced IT asset management capabilities to bolster Freshworks' service management portfolio and enhance enterprise offerings. In 2024, leadership transitioned with Dennis Woodside assuming the CEO role on May 1, succeeding founder Girish Mathrubootham, who shifted to Executive Chairman to guide long-term strategy. Mathrubootham announced his departure from the Executive Chairman position effective December 1, 2025, to dedicate time to his firm, Together Fund. Amid these changes, Freshworks intensified focus on -powered products like Freddy , driving robust expansion with strong year-over-year ARR growth, including over 40% in 2020. By the end of 2023, the workforce had expanded to approximately 4,900 employees, underpinned by key R&D hubs in , , and , to support innovation in and cloud-based tools. As of the third quarter of 2025, Freshworks reported quarterly revenue of $215 million and segment ARR growth of 8-24%, reflecting continued momentum.

Products and services

Customer service and engagement tools

Freshworks' customer service and engagement tools form the core of its offerings for post-sale support, enabling businesses to manage interactions across multiple channels with -driven automation. These products emphasize streamlined ticketing, real-time messaging, and omnichannel integration to enhance agent productivity and customer satisfaction. Central to this suite is Freddy , an engine introduced in 2018 that powers features like automated ticket resolution, , and across the tools. Freshdesk, launched in 2010 as Freshworks' flagship product, is a cloud-based ticketing system designed for helpdesk operations. It supports communication, including , , , and , allowing agents to track and resolve customer issues from a unified . Key features powered by Freddy include automated ticket categorization, response suggestions, and workflow automation, which can resolve up to 40% of routine queries without human intervention in beta implementations. follows a tiered structure, starting with a free plan for up to two agents and scaling to enterprise levels with advanced customization, making it accessible for small to large organizations. In November 2025, Freshworks unveiled enhancements to Freshdesk at its Refresh event, including the Freshdesk —a unified workspace integrating conversations, context, and intelligence—and -powered Intelligent Routing to assign tickets based on skills, availability, and workload for faster resolutions. Freshdesk Omni, introduced in , extends Freshdesk's capabilities into a comprehensive workspace that integrates voice, chat, social media, and messaging channels like , , and . It combines -powered chatbots for with ticketing for escalated issues, enabling agents to handle conversations seamlessly across platforms while providing analytics on channel performance. Enhancements through integrations in the have bolstered its support for and social listening, reducing response times and improving visibility into customer journeys. Freshchat serves as a messaging platform for , focusing on , in-app messaging, and conversational bots to facilitate instant interactions. It includes customizable chatbots for handling common queries and a mobile SDK that allows businesses to embed messaging directly into their apps for proactive support. Integrated with Freshcaller, Freshworks' VoIP solution, it enables seamless transitions from chat to voice calls, with features like automated handoffs and sentiment detection to prioritize urgent conversations. This setup supports multilingual interactions and scales for high-volume messaging without compromising speed. These tools differentiate through a model tailored for small and medium-sized businesses (SMBs), offering core functionality at no cost to lower entry barriers while providing scalable upgrades for enterprises. Freddy AI's further sets them apart by using to detect emotional tones in customer messages, enabling proactive prioritization of negative interactions and improving resolution rates. As of the end of 2024, Freshworks served over 72,000 customers globally; this total grew to approximately 75,000 by Q3 2025, demonstrating the adaptability of these solutions from startups to large enterprises.

Sales and marketing solutions

Freshworks offers a suite of sales and marketing solutions designed to streamline customer acquisition and engagement for businesses, primarily through its AI-enhanced CRM and automation tools. These products focus on pre-sales activities, such as lead generation and nurturing, enabling teams to manage pipelines efficiently without extensive technical expertise. Freshsales, launched in June 2016, is an AI-powered customer relationship management (CRM) platform that automates sales processes and provides tools for deal tracking and visual pipeline management. It includes features like intelligent workflows for lead assignment, built-in telephony for calls directly from the interface, and email integration for seamless communication. The platform's AI capabilities, such as Freddy AI, offer recommendations for upselling opportunities based on customer behavior analysis. Additionally, Freshsales Suite bundles sales, marketing, and customer service functionalities into a unified package, allowing teams to handle the full customer lifecycle within one ecosystem. Complementing Freshsales, Freshmarketer is a tool that supports and campaigns, lead scoring to prioritize high-potential prospects, and for optimizing content performance. It enables campaign orchestration across multiple channels, with to measure and conversion rates. Key additional features across these solutions include integrated phone and email tools for real-time interactions, AI-driven insights for personalized , and customizable dashboards to track performance metrics. In 2025, enhancements such as unified contact views provide a 360-degree perspective, improving collaboration between and teams. These elements support extensions for consistent , though the core emphasis remains on acquisition and nurturing. Freshworks positions its sales and marketing solutions toward the mid-market segment, emphasizing quick setup and intuitive interfaces that reduce implementation time by up to 40% compared to more complex enterprise CRMs like Salesforce. This approach appeals to growing businesses seeking scalable tools without heavy customization demands, offering a lower total cost of ownership through bundled pricing and minimal training requirements.

IT service management offerings

Freshservice is Freshworks' flagship IT service management (ITSM) platform, launched in January 2014 to streamline internal IT support processes. It provides comprehensive tools for incident management, where IT teams can log, prioritize, and resolve issues efficiently; change management to handle requests for modifications to IT infrastructure; and asset tracking to monitor hardware and software inventories across the organization. Additionally, Freshservice includes an MSP edition tailored for managed service providers, enabling multi-tenant support and client-specific service delivery without compromising security or customization. In June 2024, Freshworks acquired Device42, integrating its advanced capabilities into to enhance IT asset discovery and dependency mapping. This addition allows for automated scanning of IT environments, creating visual maps of application dependencies and enabling visibility into hybrid cloud setups, which helps organizations identify potential disruptions before they occur. Key features of Freshservice include AI-powered chatbots via for employee self-service, a (CMDB) to centralize IT asset relationships, and no-code automation workflows to reduce manual interventions in routine tasks. The CMDB supports dynamic of IT components, ensuring accurate during incidents or changes. In November 2025, updates at the Refresh event enhanced Agent for proactive self-service in portals and integration, along with Insights for conversational and intelligent routing to optimize assignment. Freshservice is widely adopted by enterprises seeking ITIL compliance, aligning with best practices for service strategy, design, transition, operation, and continual improvement. Its capabilities analyze historical ticket data to forecast potential issues and optimize , thereby reducing mean time to resolution (MTTR) for IT teams. This focus on proactive efficiency has made it a preferred solution for large-scale IT operations aiming to minimize downtime.

Corporate affairs

Leadership and governance

Dennis Woodside has served as CEO and President of Freshworks since May 2024, bringing extensive experience from his previous roles as a senior executive at , where he held various sales and strategy positions over nine years, and as at . In 2024, Woodside's total compensation was $15.02 million. Girish Mathrubootham, the founder of Freshworks, has been the architect of the company's vision since its inception and currently serves as Executive Chairman, a role he will step down from effective December 1, 2025, to focus on venture investing through his firm, Together Fund. Among key executives, Tyler Sloat serves as both and , a position he assumed in 2024, with total compensation of $10.11 million that year. Mika Yamamoto is the , earning $3.90 million in 2024 compensation. Ian Tickle joined as Chief of Global Field Operations in 2024, drawing on prior as and at Domo and of EMEA Solutions at . The board of directors consists of nine members as of December 1, 2025, with a strategic emphasis on integration and sustainable growth. Roxanne Austin, who joined the board in May 2021, will assume the role of Chairman effective December 1, 2025, bringing diverse expertise in technology governance from her service on boards including and . Freshworks' governance structure highlights a commitment to and , exemplified by Chief People Officer Johanna Jackman's oversight of global HR strategies, including initiatives. No major controversies have been reported in the company's or as of 2025.

Funding, acquisitions, and financials

Freshworks secured approximately $484 million in funding across nine rounds prior to its , attracting prominent investors such as Accel, , (Alphabet's growth fund), , and Steadview Capital. The company's funding trajectory accelerated in later stages, with the Series G round in July 2018 raising $100 million co-led by , , and Accel at a $1.5 billion valuation. participated in the Series E round in 2016, contributing to early . The largest pre-IPO infusion came in the Series H round on November 13, 2019, when Freshworks raised $150 million led by , , and Accel, achieving a of $3.5 billion. This was followed by a $85 million secondary investment from Steadview Capital in July 2020, further strengthening the balance sheet ahead of the IPO. These investments supported product development and global expansion, culminating in the company's debut in September 2021. Freshworks has pursued an active acquisition strategy, completing 15 deals since inception to enhance its product ecosystem, with a peak of activity from 2015 to 2017 averaging roughly three acquisitions annually. Early examples include the 2015 purchase of 1CLICK.io, a live video chat and co-browsing platform, which integrated multimedia support into its customer service tools. Other 2015-2017 buys, such as in-app support provider Konotor and social recommendation app Frilp, bolstered mobile and engagement features during a period of rapid scaling. More recent acquisitions have targeted AI and IT capabilities, including AnsweriQ in 2020 for machine learning-driven self-service solutions to scale enterprise features. In May 2024, Freshworks acquired Device42, an IT asset management platform, for $230 million to expand its offerings with automated discovery and dependency mapping. The deal closed in June 2024, marking the company's largest acquisition to date. Financially, Freshworks achieved $596.4 million in revenue for , reflecting steady growth from $300 million in annual recurring revenue (ARR) at the close of 2020. Revenue climbed to $720.4 million in 2024, a 21% year-over-year increase driven by AI-enhanced products and expansion. The company ended 2024 with 72,200 paying customers globally, including a growing base of enterprises contributing more than $5,000 in ARR. Following its September 2021 IPO, which raised $1.03 billion at an initial valuation exceeding $13 billion, Freshworks' experienced , trading around $11 per share by late 2025 for a of approximately $3.2 billion. The firm maintains a debt-free , with cash and equivalents totaling $1.19 billion as of December 2023. investments, emphasizing innovations like the Freddy AI platform, comprised 22.9% of 2024 revenue. Looking to , Freshworks projects full-year of $833.1 million to $836.1 million, a 16% increase, supported by demand and opportunities from recent acquisitions. This positions the company toward a $1 billion milestone in the near term, with continued focus on profitability and .

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