Froot Loops
Froot Loops is a sweetened multi-grain breakfast cereal manufactured by WK Kellogg Co, a subsidiary of the Ferrero Group since September 2025, consisting of vibrantly colored loops infused with natural fruit flavors.[1] Introduced in 1963 as one of Kellogg's innovative cereal offerings, it quickly became a staple for its playful appearance and fruity taste, appealing to children and families alike.[2] The cereal is made primarily from a blend of corn, wheat, and oat flours, with added sugars and artificial colors to achieve its distinctive rainbow hues of red, orange, yellow, blue, green, and purple.[1] The iconic mascot of Froot Loops is Toucan Sam, a colorful toucan bird introduced alongside the cereal in 1963, who guides consumers to "follow your nose" toward its aromatic fruit scent in advertisements.[3] Voiced originally by Mel Blanc, Toucan Sam has appeared in numerous TV commercials and packaging, embodying the brand's fun and adventurous spirit.[3] Over the decades, the character has undergone design updates while maintaining its core appeal, contributing to the cereal's enduring popularity.[3] Nutritionally, Froot Loops is positioned as a low-fat option, with a standard serving of 1 1/3 cups (39 g) providing 150 calories, 3 g of dietary fiber, and 12 g of sugars, including 12 g of added sugars.[4] It is fortified as a good source of nine essential vitamins and minerals, including 25% of the daily value for iron, 20% for several B vitamins, and 10% for vitamin D.[1] The cereal's ingredients also include modified food starch, vegetable oils, and preservatives like BHT to ensure freshness.[1] Froot Loops has expanded into various formats and flavors to cater to different preferences, including the original version, Froot Loops with Marshmallows, and portable Go Packs.[5] While the core product remains consistent, limited-edition collaborations, such as Froot Loops Mini Bagels with Thomas', highlight its versatility beyond traditional breakfast.[6] In September 2025, WK Kellogg Co was acquired by the Ferrero Group. The company has announced plans to remove artificial colors from its cereals, including Froot Loops, by the end of 2027.[7][8] This adaptability has helped sustain its status as a beloved, family-oriented brand in the competitive cereal market.[5]Product Overview
Description
Froot Loops is a sweetened, fruit-flavored breakfast cereal consisting of small, ring-shaped loops primarily made from milled corn, presenting a vibrant, multicolored appearance in six distinct hues: red, orange, yellow, green, blue, and purple.[9][10] These colorful O's evoke a rainbow-like visual appeal, with the loops measuring approximately 1-1.5 cm in diameter and featuring a toasted, glossy surface that enhances their eye-catching design.[1] The cereal offers a crunchy texture when consumed dry, providing a satisfying snap with each bite, though it gradually softens and absorbs liquid when poured over milk or a dairy alternative, transitioning to a slightly chewy consistency without becoming overly mushy.[1] This textural contrast contributes to its versatility as a breakfast option or standalone snack. Despite the varied colors suggesting individual fruit identities, all loops share the same uniform flavor profile—a blend of artificial fruit essences mimicking orange, lemon, cherry, raspberry, blueberry, and lime, delivering a sweet, tangy, and generally "frooty" taste rather than distinct per-color variations.[11][9][12] The branding emphasizes this collective fruity essence, appealing to a broad sensory experience. Froot Loops is typically packaged in colorful cardboard boxes featuring vibrant artwork of the loops alongside the iconic mascot, Toucan Sam, with common sizes including 8.7 oz single-serve, 12 oz family portions, and larger 24.5 oz options for households.[1][13] It is intended for consumption as a cereal served with milk for breakfast or enjoyed dry as a snack, primarily targeting children and families for its playful, fun-oriented presentation.[1]Ingredients and Nutrition
Froot Loops cereal is primarily composed of a corn flour blend (whole grain yellow corn flour and degerminated yellow corn flour), sugar, wheat flour, whole grain oat flour, modified food starch, vegetable oil (hydrogenated coconut, soybean and/or cottonseed) (≤2%), oat fiber, maltodextrin, salt, soluble corn fiber, natural flavor, red 40, yellow 5, blue 1, yellow 6.[14] It is fortified with vitamins and minerals such as vitamin C (ascorbic acid), reduced iron, niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, and vitamin B12.[14] A standard serving of Froot Loops (1 1/3 cup or 39 grams) provides 150 calories, 1.5 grams of total fat (including 0.5 grams saturated fat), 210 milligrams of sodium, 34 grams of total carbohydrates (with 3 grams of dietary fiber), 12 grams of total sugars (all added), and 2 grams of protein.[14] The cereal is fortified to supply 20% of the daily value (DV) for thiamin, riboflavin, niacin, vitamin B6, vitamin B12, and folic acid, 25% DV for iron, 10% DV for vitamin D, and 25% DV for vitamin C, among nine essential vitamins and minerals overall.[14][15]| Nutrient | Amount per Serving (39g) | % Daily Value |
|---|---|---|
| Calories | 150 | - |
| Total Fat | 1.5g | 2% |
| Saturated Fat | 0.5g | 3% |
| Sodium | 210mg | 9% |
| Total Carbohydrate | 34g | 12% |
| Dietary Fiber | 3g | 11% |
| Total Sugars | 12g | - |
| Added Sugars | 12g | 24% |
| Protein | 2g | - |
| Vitamin D | - | 10% |
| Vitamin C | - | 25% |
| Iron | - | 25% |
| Thiamin | - | 20% |
| Riboflavin | - | 20% |
| Niacin | - | 20% |