Fact-checked by Grok 2 weeks ago

Garoto

Chocolates Garoto S.A. is a confectionery company specializing in s, candies, and cocoa-based products. Founded in 1929 by German immigrant Henrique Meyerfreund in , , the company initially produced candies sold door-to-door by boys, from which it derived its name—"garoto" meaning "boy" in . It expanded into manufacturing in 1936 after Meyerfreund acquired equipment using family inheritance, establishing operations that grew into one of Latin America's largest factories. Remaining family-controlled for over 70 years, Garoto achieved national prominence under subsequent generations but faced internal disputes that culminated in its acquisition by in 2002 for approximately R$566 million following regulatory approval. Today, as a subsidiary, it produces a portfolio of around 70 items, including popular brands like Talento and , and exports to multiple countries while holding a substantial share of the market.

History

Founding and Early Expansion (1929–1960s)

Chocolates Garoto was founded on August 16, 1929, by German immigrant Henrique Meyerfreund as Fábrica de Balas H. Meyerfreund & Cia., operating initially from a modest shed in the Glória neighborhood of Vila Velha, Espírito Santo. Meyerfreund, who had arrived in Brazil in 1921 seeking opportunities amid post-World War I hardships in Germany, began production of mint pastilhas using basic equipment, with the candies distributed and sold by local boys—known as "garotos"—at tram stops, a practice that inspired the eventual brand name. This grassroots sales model leveraged entrepreneurial initiative in a region with limited industrial activity, establishing an early foothold in Brazil's confectionery market reliant on imported sweets. In 1934, Meyerfreund received an from his parents, which he invested in acquiring specialized machinery to diversify beyond mints into broader production and prepare for . By 1936, the company initiated production after securing additional financing for a more modern facility, marking a pivotal shift that addressed Brazil's dependence on imported products by pioneering local processing techniques. This expansion overcame logistical and technological hurdles in a pre-industrial context, with small-scale operations focusing on and regional distribution to build consumer trust. Through the 1930s and 1940s, Garoto's innovations in domestic fabrication laid the foundation for broader , as the firm scaled output amid economic volatility and wartime disruptions, including raw material shortages. By the early , these efforts had positioned the company as a regional leader, with operations emphasizing efficiency and product diversification to support gradual national expansion without relying on foreign imports.

Family-Led Growth and Market Dominance (1970s–2001)

Under the leadership of Helmut Meyerfreund following his father Henrique's death in 1973, Chocolates Garoto underwent significant modernization of its industrial facilities and production processes during the and , enabling rapid scaling from a regional operation to a national powerhouse. The family-directed investments in advanced machinery and expanded capacity in , , focused on efficient domestic market penetration without reliance on external subsidies or partnerships, reflecting a rooted in internal reinvestment of profits. This period saw the construction and upgrades to factories that positioned Garoto as Brazil's leading independent chocolate producer, contributing to substantial job creation—employing thousands in a region historically dependent on agriculture—and stimulating local supply chains for and . By the 1980s and into the , Garoto achieved market dominance through deliberate family decisions on and quality controls, culminating in the establishment of Latin America's largest chocolate factory by production volume in . Revenue growth accelerated markedly, with sales reaching US$233 million in —a 62% increase from the prior year—driven by broadened distribution networks across and initial exports to Latin American countries and the . These expansions, executed via private capital without government intervention, underscored the Meyerfreund family's emphasis on operational autonomy, fostering economic multipliers in such as increased regional GDP contributions from manufacturing and ancillary industries. This era of family stewardship solidified Garoto's position among Brazil's top confectionery firms by 2001, with sustained annual growth rates outpacing industry averages through focused reinvestments rather than diversification into unrelated sectors. The approach not only enhanced competitiveness against multinational entrants but also exemplified how entrepreneurial risk-taking in a developing could yield self-sustained prosperity, generating stable for over 4,000 workers at peak and bolstering Vila Velha's industrial base.

Acquisition by Nestlé and Ongoing Developments (2002–present)

In February 2002, acquired Chocolates Garoto for approximately R$566 million, a transaction driven by internal family disputes over leadership and claims of stagnating sales that prompted the Meyerfreund heirs to divest control. The deal positioned to combine Garoto's strong regional brands with its own portfolio, yielding a combined of nearly 60% in Brazil's chocolate confectionery sector at the time. Brazil's Administrative Council for Economic Defense (CADE) initially vetoed full integration in 2004 over risks, sparking protracted litigation that delayed Nestlé's operational control for over 20 years despite the initial purchase. CADE cited the merger's potential to hinder competition in a concentrated market, where the parties' overlap exceeded 50% share, though subsequent market evolution—including new entrants—moderated these concerns by 2023. On June 7, 2023, CADE's Tribunal conditionally approved the merger via a , imposing behavioral remedies such as Nestlé's obligation to notify CADE of any acquisitions below the standard 5% revenue threshold if they impact the chocolate market, alongside commitments to maintain separate sales teams for a transitional period and avoid . These measures aimed to safeguard rivals like Mondelez and smaller producers without structural divestitures, reflecting CADE's evolved emphasis on post-merger monitoring over outright blocks. Post-approval, accelerated integration with targeted investments, allocating R$430 million to Garoto's facility from 2023 to 2024 for adding production lines—including one for tablets—and enhancing R&D capabilities, nearly doubling prior biennial spending. This builds on earlier R$270 million outlays and aligns with 's broader R$2.7 billion commitment to confectionery and biscuits through 2026, prioritizing expansion amid rising domestic .

Products

Core Product Lines and Innovations

Garoto's core confectionery lines center on chocolate bars, wafers, and bonbons designed for broad consumer appeal in . The Baton series features elongated chocolate bars with creamy fillings, including variants like strawberry creme (Baton Creme Morango) and classic milk chocolate options, emphasizing texture contrast between crisp exteriors and soft interiors. The Talento wafers combine layers of hazelnut cream with milk chocolate coating, providing a crunchy, nutty profile popular for snacking. Complementing these are filled bonbons such as Serenata de Amor, which layer , cashew nut cream, and for a multifaceted indulgence. Assortment packs, including Bombons Sortidos boxes, deliver mixed selections of fruit, nut, and liqueur-infused chocolates, catering to gifting and variety-seeking consumers. Additional formats encompass solid tabletes (tablets) for everyday use, Choco Trio multipacks blending bar and bite-sized elements, and culinary products like for baking and cooking applications. The company's portfolio comprises over 70 items, spanning bars, seasonal , and functional chocolates, with a focus on affordable, mass-market positioning through flavor diversification and accessible . Innovations include targeted adaptations, such as repackaging for distribution in over 20 countries, enabling localized appeal while preserving core formulations. These developments reflect iterative enhancements in product variety, from basic bases to specialized nut and fruit integrations, prioritizing sensory balance and scalability.

Operations

Manufacturing and Facilities

Garoto's primary manufacturing facility is situated in , , and has served as the core production hub since its establishment in the 1930s, evolving into Latin America's largest by volume. The plant specializes in bean-to-bar processing, handling cocoa beans through roasting, grinding, , and molding to produce finished chocolates and confections. Its annual output capacity surpasses 100,000 metric tons, enabling high-volume manufacturing of items such as bombons and seasonal products like . Post-acquisition by in 2002, the Vila Velha operations integrated state-of-the-art automation and machinery, yielding substantial efficiency improvements over prior family-managed setups, including reduced waste and faster throughput via computerized controls and expanded molding lines. These upgrades facilitated capacity expansions, such as additional lines for boxed assortments introduced around 2020. In 2023, committed R$430 million through 2024 specifically for Vila Velha, targeting new production lines for innovative bombons and chocolates to meet rising domestic demand. Ongoing developments include further investments under Nestlé's R$7 billion Brazilian expansion plan through 2028, with prioritized for infrastructure enhancements to support scalable output amid pressures from Brazilian sourcing, which constitutes the bulk of raw materials despite global shortages and price volatility. These adaptations emphasize resilient processing, such as diversified bean handling to mitigate harvest disruptions in and regions. The facility's export capabilities have been bolstered through compliant packaging and quality controls aligned with international standards, enabling shipments to markets including the .

Employment and Economic Contributions

Garoto employs more than 2,500 direct workers at its facilities in , , making it one of the state's largest employers and a key driver of regional job creation. The company's operations emphasize inclusive practices, positioning it as a benchmark for hiring individuals with disabilities in Brazil's sector, which helps sustain skilled labor pools and promotes long-term stability through targeted inclusion programs. Beyond direct payroll, Garoto's and activities generate approximately 11,000 indirect jobs, supporting local suppliers, , and ancillary services in Espírito Santo's . These multipliers arise from of materials, , and needs, fostering private-sector linkages that enhance regional without reliance on public subsidies. To counter volatility from cocoa supply disruptions—such as those stemming from outbreaks in regions—Garoto has channeled investments into operational , including R$430 million committed from 2023 to 2024 for facility expansions and technological upgrades, which preserve employment and maintain the company's position as a leading producer. Such capital inflows demonstrate causal links between sustained private investment and economic durability, enabling consistent output amid global commodity pressures.

Marketing and Sponsorships

Advertising Strategies

Garoto's advertising has historically emphasized themes of joy, romance, and cultural affinity, positioning its chocolates as integral to Brazilian social rituals such as holiday gifting. Iconic yellow bonbon boxes, marketed for occasions like Christmas and Easter, evoke nostalgia and familial bonding, with campaigns like the 1980s "Sonhos" (Dreams) portraying them as romantic gestures that foster emotional connections. This approach leveraged free-market consumer preferences for accessible indulgence, building loyalty through relatable depictions of everyday indulgence rather than elite exclusivity. A pivotal example of culturally resonant promotion came in the 2018 "Só o Cacau Explica" (Only Cocoa Explains) campaign, which humorously attributed Brazilians' distinctive playfulness and resilience to Garoto's cocoa-based products. Developed by São Paulo, the ads featured fictional scientists analyzing national traits like and communal warmth, concluding that serves as a unifying "sweet secret" in Brazilian identity. This narrative reinforced by aligning products with empirical observations of consumer behavior, such as high per-capita consumption during festive periods, without relying on unsubstantiated claims. Following Nestlé's 2002 acquisition, Garoto shifted toward digital integration while preserving nostalgic core messaging, incorporating to amplify reach. The 2023 "Todo Mundo é Garoto Propaganda da Garoto" initiative invited consumers to create and share personal stories of brand affinity, fostering organic advocacy across social platforms. Subsequent efforts, like the 2024 Gen Z-targeted "O legal fica 'uaaau!'" campaign, adapted visuals for younger demographics by emphasizing excitement and novelty, yet retained foundational gifting motifs to avoid diluting heritage appeal. For exports, Garoto maintains Brazilian-centric branding centered on premium origins, adapting packaging and taglines to highlight and tropical in markets like and the Middle East, where sales reached over 10% of total revenue by the early 2000s, without compromising domestic nostalgic positioning. This strategy underscores causal links between localized cultural storytelling and sustained demand, evidenced by consistent post-international launches.

Major Sponsorship Partnerships

In January 2013, Garoto secured a sponsorship agreement valued at R$200 million with and the Brazilian Football Confederation (CBF), designating the brand as the official supplier for the and the hosted in . This deal, the largest sports-related investment in the company's history, encompassed on-site product distribution at stadiums, promotional activations, and custom merchandise such as edible replicas of the trophy crafted from Garoto . The partnership capitalized on Brazil's deep cultural affinity for to amplify brand visibility among domestic consumers and international audiences, funding campaigns, engagements, and product innovations like fan-suggested flavors tied to the events. Garoto's activations included experiential promotions, such as granting young fans "one-day footballer" opportunities, which aligned sponsorship assets with grassroots enthusiasm to drive without incurring antitrust scrutiny, as the deal focused on national supporter status rather than exclusive global rights. Post-event analyses indicated measurable gains in brand recognition, with the exposure contributing to heightened and consumer loyalty in a competitive sector, demonstrating the efficacy of event-linked endorsements in leveraging national pride for commercial advantage.

Controversies

Family Internal Disputes

Tensions within the Meyerfreund escalated in the , rooted in clashes over strategy and succession amid generational transitions following founder Henrique Meyerfreund's era. Helmut Meyerfreund, a key member in , faced from relatives for prioritizing heavy investments in machinery over and initiatives, which some attributed to stagnating company performance and erosion during this period. These disputes intensified due to dynamics and differing visions among family branches, with Helmut's push to groom his son for executive roles heightening rivalries and complicating unified decision-making. Conflicts, which originated in the 1970s over control and expansion, peaked by 2001 as relatives grappled with aligning on operational priorities amid claims of competitive disadvantages from internal divisions rather than external market forces alone. Resolution came through negotiated agreements between the divided family factions, influenced by the challenges of perpetuating family ownership across generations, ultimately steering discussions toward divestiture as a means to address persistent strategic impasse without broader operational collapse.

Antitrust Regulatory Challenges

Nestlé completed its acquisition of Garoto in February 2002 for approximately $240 million, despite early antitrust scrutiny from Brazil's Administrative Council for Economic Defense (CADE). However, CADE blocked the transaction in February 2004, citing risks of excessive in the chocolate sector, where the combined entity would control a significant share. challenged the decision through litigation starting in 2005, prolonging uncertainty over full integration for nearly two decades. The protracted legal battle, spanning 18 years until a June 2023 , exemplified regulatory delays that impeded operational efficiencies and synergies from the merger. CADE's approved the deal conditionally, imposing behavioral remedies rather than structural divestitures, including a five-year prohibition on acquiring third-party assets representing 5% or more of the national . Additional commitments required maintaining Garoto's operations and sharing certain non-confidential to preserve competitive dynamics, aimed at mitigating dominance without dismantling the consolidated . These measures, while addressing rivals' concerns, extended oversight that arguably stifled the scale economies—such as enhanced production capabilities and innovation—that could benefit consumers through lower costs and improved offerings. Critics of CADE's approach highlight how the extended litigation hindered business consolidation in a competitive global industry, potentially reducing Brazil's sector efficiency relative to international peers. The resolution preserved smaller rivals by limiting further acquisitions but came after years of stalled integration, contrasting with evidence that mergers like this foster pro-competitive outcomes via expanded R&D and supply chain optimizations, as seen in Nestlé's post-acquisition investments despite restrictions. Such delays underscore tensions between antitrust caution and economic realism, where overzealous intervention may preserve inefficient incumbents at the expense of dynamic market growth.

Criticisms of Product Quality and Business Practices

Consumer complaints regarding the quality of Garoto chocolates have emerged prominently since the early , following Nestlé's acquisition, with reports of diminished flavor profiles and textures compared to prior formulations. Users on consumer review platforms have frequently described products as overly sugary with reduced intensity, linking these changes to cost-optimization measures amid volatile raw material prices. These perceptions intensified during the global cocoa supply disruptions starting around 2023, driven by impacts, outbreaks, and an 11% projected shortfall by 2024, which prompted industry-wide formula adjustments to manage costs without fully passing on price hikes. media outlets have documented viral campaigns highlighting Garoto products as exemplifying broader declines, where Easter eggs and bars were criticized for prioritizing fillers like sugar and vegetable fats over premium , resulting in a "chalky" or artificial . On practices, detractors argue that 's emphasis on margins—evident in reduced portion sizes and substitutions—has shifted Garoto away from its origins toward mass-market , as echoed in discussions contrasting pre- and post-acquisition output. visitors have noted observable downgrades in standards post-2002, such as inferior blending processes. However, has countered supply challenges through commitments to sustain investments in Garoto's operations, as stipulated in 2023 regulatory approvals, helping maintain a leading market position despite share erosion from 50-60% in 2001 to lower levels by 2023. These efforts include adaptations to volatility, avoiding unsubstantiated claims of inherent inferiority while navigating empirical cost pressures.

Legacy and Market Position

Achievements and Industry Influence

Chocolates Garoto initiated production in 1936, sourcing from Brazil's Rio Doce region, which supported early efforts in domestic and diminished dependence on foreign imports for processed . By 1997, the company had scaled to an annual output of 92,000 metric tons, positioning it as Latin America's largest producer by volume and facilitating to 40 countries, thereby bolstering Brazil's profile and spurring local . This growth trajectory highlighted the efficacy of leveraging regional resources to build competitive capacity. The firm's diverse product lineup, encompassing bars, wafers, and holiday specialties, garnered enduring popularity, embedding Garoto in cultural traditions and evoking widespread among consumers. Its Vila Velha facility functions as an educational center, providing structured tours that detail production techniques and historical milestones, enhancing public engagement with the sector. Garoto's expansion, driven by family-led reinvestment of earnings rather than debt or subsidies, exemplified private enterprise principles in an emerging , influencing peers through demonstrated and in Brazil's landscape.

Current Standing and Future Outlook

As of the first nine months of 2025, Garoto, integrated within 's portfolio, has driven high single-digit growth for the segment, primarily through pricing adjustments amid elevated input costs. This performance aligns with broader trends in Brazil, where the company reported real internal growth contributions from amid a 2.8% overall increase in the first quarter. maintains a significant presence in Brazil's , bolstered by Garoto's production base in Vila Velha, Espírito Santo, though combined market shares have moderated from historical peaks due to competitive dynamics. Nestlé announced plans in June 2025 to invest R$7 billion (approximately US$1.27 billion) across through 2028, with Garoto's facilities positioned centrally for capacity expansions and . Specific allocations include over R$100 million for Garoto's plant to enhance manufacturing efficiency and resilience. These initiatives emphasize fortification, including long-term cocoa farmer partnerships under the , to mitigate risks from commodity fluctuations. Looking ahead, Garoto's outlook ties to Nestlé's focus on portfolio diversification and operational scaling, potentially supporting export growth from Brazil's expanded output amid stabilizing global supplies. prices, which surged over 300% in 2024 before declining 43% into 2025 due to improved production forecasts, underscore the need for such hedging; Nestlé's have preserved margins while sustaining volume recovery. Analysts project continued organic expansion in Latin American , driven by innovation in premium and resilient formulations, positioning Garoto for sustained relevance in a volatile sector.

References

  1. [1]
    Chocolates Garoto Ltda - Company Profile and News
    The Company provides cocoa powder, cocoa butter, chocolate for industrial use, cocoa cake, candies, dark chocolate, candy bars, milk chocolate powder, and flour ...
  2. [2]
    What happened to Garoto? From founder Henrique Meyerfreund to ...
    Apr 27, 2025 · Back in Brazil in 1928, he registered the company H. Meyerfreund & Cia. The first candies hit the market in August 1929. They were sold by boys ...
  3. [3]
    Brazil's 'king of chocolate' built the largest factory in Latin America ...
    Aug 6, 2025 · Nestlé acquired Garoto in 2002 for approximately R$566 million, creating a giant that would dominate nearly 60% of the national chocolate market ...<|separator|>
  4. [4]
    Garoto (2025) - All You Need to Know BEFORE You Go (with ...
    Rating 4.2 (1,532) Garoto, located in Vila Velha (ES), is one of the 10 largest chocolate factories in the world. The company's portfolio now has approximately 70 products.<|control11|><|separator|>
  5. [5]
    História da Marca: Garoto | Propagandas Antigas
    A Chocolates Garoto foi fundada em 16 de agosto de 1929 pelo imigrante alemão Henrique Meyerfreund com o nome de Fábrica de Balas H. Meyerfreund & Cia., ...
  6. [6]
    Conheça a história da Caixa de Bombons da Chocolates Garoto, a ...
    Fundada em 1929 por Henrique Meyerfreund, a empresa começou suas atividades produzindo pastilhas de hortelã no bairro de Glória, em Vila Velha, Espírito Santo.
  7. [7]
    GAROTO - Mundo Das Marcas
    Jun 7, 2006 · A história da marca GAROTO começou exatamente no dia 16 de agosto de 1929 quando o imigrante alemão Henrique Meyerfreund fundou a fábrica de ...
  8. [8]
    IBGE | Biblioteca
    Em 1934, Henrique recebeu uma herança de seus pais e comprou máquinas para a produção de chocolates. Dois anos depois, ele conseguiu financiamento para montar ...Missing: investimento equipamento
  9. [9]
    Um império em construção: a história da Garoto - WordPress.com
    Apr 8, 2021 · Em 1934, produziu a famosa bala de hortelã e, em 1936, começou a produzir chocolates. Atualmente, a fábrica de chocolates Garoto fica localizada ...
  10. [10]
    É Um Chocólatra Nato? Conheça A História Da Garoto - IBND
    Dec 27, 2024 · Já em 1936, a Garoto montou uma fábrica mais moderna para começar a fabricar chocolates em larga escala. O objetivo era comercializar os ...
  11. [11]
    Com quase um século de história, a Garoto é muito mais do que ...
    Apr 28, 2025 · ... início ... Nos primeiros anos, a fábrica produzia balas, mas foi em 1936 que a Garoto iniciou sua produção de chocolates, conquistando ...
  12. [12]
    Tudo começou em 1929, em Vila Velha, no Espírito ... - Facebook
    Apr 13, 2025 · O apelido pegou tão bem que, em 1934, virou nome oficial da empresa: Garoto. Durante as décadas de 1930 e 1940, a Garoto já era reconhecida ...Missing: expansão 1940s
  13. [13]
    [PDF] Chocolates Garoto— - Manufacturing Confectioner
    In 1934, Henrique invested his inheritance in more equipment, with which he started chocolate manufacture. This began in 1936, upon the present site, with cocoa.
  14. [14]
    Processo Cade Neste Garoto | PDF | Chocolate | Nestlé - Scribd
    Em 1973, com o falecimento de Henrique, Helmut Meyerfreund passou a ocupar a presidência da Garoto. Durante os anos de 1970 e 1980, a Garoto ampliou e ...
  15. [15]
    [PDF] a indústria no es - Biblioteca do IJSN
    O OBJETIVO ERA FAZER COM QUE O CAPITAL OBTIDO COM O CAFÉ FOSSE INVESTIDO AQUI MESMO NO ESPÍRITO SANTO berço da industrialização capixaba.
  16. [16]
    Morre Helmut Meyerfreund, ex-presidente da Chocolates Garoto
    Jul 20, 2018 · Querido pelos funcionários, Helmut Meyerfreund foi o grande responsável pela expansão e crescimento da Chocolates Garoto. O empresário ...Missing: 1970s- 1990s<|separator|>
  17. [17]
    [PDF] O simbolismo da marca no processo de compra
    Feb 10, 2025 · Diante das mudanças ocorridas no processo de consumo e o crescimento da importância da marca, este trabalho tem como proposta investigar ...
  18. [18]
    A HISTÓRIA DA CHOCOLATES GAROTO - Facebook
    Oct 12, 2025 · ... América Latina e para os Estados Unidos. No final da década a empresa já contava com mais de setenta produtos diferentes em sua linha e se ...
  19. [19]
    [PDF] universidade federal de minas gerais
    Nessa época, a Garoto viveu um movimento de expansão e modernização, nomeando representantes de vendas em todo o Brasil. No ano de 1962, a empresa alterou.
  20. [20]
  21. [21]
    CADE clears Nestlé acquisition of Garoto subject to conditions and ...
    Jun 14, 2023 · On 7 June, the Administrative Council for Economic Defense (CADE) cleared Nestlé Brasil's acquisition of Chocolates Garoto.Missing: investments | Show results with:investments<|separator|>
  22. [22]
    Nestlé gets all-clear to buy chocolate maker Garoto – after 20 years
    Jun 13, 2023 · The world's largest food maker struck a deal to acquire Garoto in 2002 but has been awaiting full competition clearance.Missing: family | Show results with:family
  23. [23]
    Nestlé close to Garoto buy in Brazil after anti-trust issues
    Sep 30, 2016 · Nestlé announced plans to acquire Chocolates Garoto in 2002 for aroudn $240m, but the Brazilian competition authority (CADE) vetoed the move in ...Missing: family | Show results with:family
  24. [24]
    CADE clears Nestlé purchase following decades-long legal battle
    Jun 8, 2023 · Brazil's competition authority has conditionally approved Nestlé's €223 million acquisition of chocolate company Garoto ... Behavioural remedies ...
  25. [25]
    CADE Approves Nestlé's Purchase of Garoto - - BRICS Competition
    The agreement also sets that Nestlé is to inform CADE, within a seven-year term, of any asset acquisition below the 5% threshold that translates into a merger ...Missing: approval | Show results with:approval
  26. [26]
    Nestlé-Garoto merger cleared with behavioral remedies in Brazil
    Nestlé-Garoto merger cleared with behavioral remedies in Brazil; parties settle court dispute with CADE. By Ana Paula Candil. (June 7, 2023, 4 ...
  27. [27]
    Nestlé, owner of Garoto, bets heavily on expansion and will invest ...
    May 6, 2023 · Nestlé plans to invest BRL 430 million over the next two years, from 2023 to 2024, almost double what it invested in the period from 2021 to 2022.
  28. [28]
    Fábrica da Garoto em Vila Velha receberá investimentos de R$ 430 ...
    May 4, 2023 · Os recursos serão investidos ao logo do biênio 2023/2024, na construção de mais duas linhas de produção, uma delas para fabricação de tabletes, ...Missing: Brazil | Show results with:Brazil
  29. [29]
    Nestlé boosts Brazil confectionery production with major investments
    Aug 16, 2023 · Brazil's competition authority has conditionally approved Nestlé's €223 million (US$238 million) acquisition of chocolate company Garoto, more ...
  30. [30]
  31. [31]
  32. [32]
  33. [33]
  34. [34]
    Garoto Products - Pampa Direct
    4.9 11 · Free deliveryWas: Milk chocolate with chocolate flavor cookie pieces. Chocolate with crunchy and textures that will conquer you! Weight: 0.09 KGS.Missing: core | Show results with:core<|separator|>
  35. [35]
    Explore our world of confectionery | Nestlé Global
    Garoto produces more than 70 products, including boxes of chocolates, tablets, Easter eggs, and cooking chocolate. Garoto can be found in over 20 countries, ...
  36. [36]
  37. [37]
    Garoto Chocolate Factory Tour (2025) - Airial Travel
    Founded in 1929 by German immigrant Henrique Meyerfreund, Garoto has a rich history deeply intertwined with the development of Brazilian chocolate.
  38. [38]
    Nestlé deixou a Garoto para trás e agora tem a maior fábrica de ...
    Oct 10, 2025 · Com a expansão de sua unidade em Caçapava (SP), a multinacional suíça deixou para trás a tradicional fábrica da Garoto, em Vila Velha (ES), e ...Missing: Brazil | Show results with:Brazil
  39. [39]
    Garoto será ampliada para produzir novos bombons e chocolates - G1
    Jun 20, 2025 · A fábrica da Garoto, em Vila Velha, no Espírito Santo, vai ser ampliada. Com os investimentos previstos até 2028, a planta industrial capixaba ...
  40. [40]
    Nestlé anuncia novo ciclo de investimentos de R$ 7 bilhões no ...
    Jun 23, 2025 · Nestlé anuncia novo ciclo de investimentos de R$ 7 bilhões no Brasil até 2028 ... São Paulo, 18 de junho de 2025 – A Nestlé Brasil, subsidiária da ...<|separator|>
  41. [41]
    All 22 Arab countries consume Garoto chocolates - ANBA
    Oct 20, 2005 · The Brazilian factory, which has exclusive distributors in all the Arab countries, exported 5,500 tonnes of chocolates to the Middle East and ...<|separator|>
  42. [42]
    [PDF] Chocolates Garoto - Nestlé Brasil
    A Garoto é uma das maiores empresas de alimentos do Espírito Santo e emprega mais de 2.500 colaboradores diretos, sendo referência em contratação e inclusão de ...
  43. [43]
    Por dentro da deliciosa sede da Garoto - Exame
    Jul 10, 2017 · A companhia conta com 1.600 colaboradores diretos e 11.000 indiretos. Em 2002 a empresa foi comprada pela Nestlé. Conheça abaixo mais sobre a ...
  44. [44]
    Nestlé: Garoto terá investimento de R$ 430 milhões em operações e ...
    Oct 3, 2023 · Chocolates Garoto, que recentemente completou 94 anos no Brasil, anunciou um investimento de R$ 430 milhões em suas operações entre 2023 e 2024, ...<|separator|>
  45. [45]
    Garoto will make a giant investment of BRL 430 million in its factory ...
    Jul 12, 2023 · The investment made by Garoto will expand the company's product line and also include even more technology in the factories.
  46. [46]
    COMERCIAL GAROTO SONHOS - CAIXA AMARELA - YouTube
    Jun 16, 2021 · ... Bombons Garoto de um jeito todo romântico, juvenil, que rendeu muitos prêmios. *Ficha Técnica: Cliente: Chocolates Garoto S/A / Título: Sonhos ...
  47. [47]
    Chocolates Garoto - 1995 - Propagandas Históricas
    Chocolates Garoto apresentou um belo comercial sobre a perda da inocência de vários garotos, em 1995.Missing: publicitárias | Show results with:publicitárias
  48. [48]
    Garoto Uncovers The Sweet Secret That Makes Brazilians Unique
    Garoto Uncovers The Sweet Secret That Makes Brazilians Unique ... In response to innumerous Internet memes, Brazilians are finally being studied.
  49. [49]
    Nestlé: What Makes Brazilians So Unique? - Ads of the World
    The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces. This professional campaign titled 'What Makes ...Missing: strategies | Show results with:strategies
  50. [50]
    Garoto lança campanha 'Todo Mundo é Garoto Propaganda da ...
    Mar 24, 2023 · GUT São Paulo, agência global independente, assina campanha que reforça a relação dos consumidores com os tradicionais chocolates da marca.
  51. [51]
    Com Garoto®, o legal fica “uaaau!”: nova campanha reposiciona ...
    Jul 10, 2024 · São Paulo, 10 de julho de 2024 – Buscando rejuvenescer sua comunicação, Garoto® volta seu olhar para a Geração Z, trazendo um novo ...
  52. [52]
    BRAZIL: Garoto aims to conquer new markets, increase exports
    Sep 26, 2002 · Brazilian chocolate producer Chocolates Garoto has announced its aim to conquer different markets with its new products, which have already been ...
  53. [53]
    EVOLUTION OF GLOBAL MARKETING - MANAGEMENT PORTAL
    Jul 20, 2012 · Exporting is still the first step in international marketing. For example, 2 years ago Brazil-based chocolate manufacturer Garoto (which ...
  54. [54]
    Garoto é o chocolate oficial da Copa do Mundo da FIFA Brasil 2014
    Jan 17, 2013 · A Garoto reforça seu comprometimento com os brasileiros ao patrocinar o maior evento de futebol do mundo em 2013 e a Copa do Mundo da FIFA em ...
  55. [55]
    Com verba de R$ 200 mi, Garoto inicia sua Copa - Meio e Mensagem
    Jan 16, 2013 · A pouco mais de um ano para a Copa do Mundo da Fifa de 2014, a Garoto, chocolate e sorvete oficial do campeonato, dá o pontapé inicial do ...
  56. [56]
    Garoto launches chocolate World Cup | Nestlé Global
    Mar 10, 2014 · Garoto launched a milk chocolate replica of the FIFA World Cup trophy, the only official chocolate trophy, available in Brazil from March until ...
  57. [57]
  58. [58]
    Garoto convoca brasileiros para criar chocolate oficial da Copa de ...
    Mar 22, 2013 · A Garoto irá investir cerca de R$ 200 milhões em ações de mídia, redes sociais e novos produtos em função da Copa de 2014, o maior investimento ...
  59. [59]
    Garoto realiza sonho de jovens e os torna jogador de futebol por 1 dia
    Jun 19, 2013 · Como apoiadora nacional da Copa das Confederações da FIFA 2013 e da Copa do Mundo da FIFA 2014™, Chocolates Garoto adotou para 2013 uma ...
  60. [60]
    Garoto apresenta chocolate da Copa | Exame
    Oct 25, 2013 · Garoto apresenta chocolate da Copa. Produto criado a partir de sugestão de consumidores no Facebook tem sabor de castanha de caju e caramelo.
  61. [61]
    O 'rei do chocolate' no Brasil construiu a maior fábrica da América ...
    Aug 6, 2025 · Henrique Meyerfreund deixou a Alemanha em 1921, aos 20 anos ... A aquisição pela Nestlé trouxe investimentos, inovação e ampliação de mercado para ...Missing: herança equipamento
  62. [62]
    After 18-Year Fight, Brazil Finally Approves Nestlé Chocolate Buy
    Jun 15, 2023 · Nestlé sued to overturn the CADE ruling in 2005. As part of its settlement with CADE, Nestlé has agreed to keep operating Garoto's factory ...
  63. [63]
    CADE'S Tribunal approves Nestlé's acquisition of Garoto with ...
    This Article gives an overview about "CADE'S Tribunal approves Nestlé's acquisition of Garoto with restrictions". Find out more on Chambers and Partners.Missing: 2023 | Show results with:2023
  64. [64]
    CADE clears Nestlé purchase following decades-long legal battle
    Jun 13, 2023 · Brazil's competition authority has conditionally approved Nestlé's €223 million (US$238 million) acquisition of chocolate company Garoto, more ...Missing: divestitures | Show results with:divestitures
  65. [65]
    Queda na qualidade dos chocolates Garoto após aquisição pela ...
    Jun 20, 2025 · Queria deixar aqui a minha indignação, pois desde que a Nestlé comprou a Garoto Chocolates, a qualidade dos chocolates que eu acho que nem ...
  66. [66]
    O chocolate piorou: de gordura a outros produtos, entenda o que ...
    Mar 22, 2025 · Muitos brasileiros têm reclamado pela baixa qualidade e alta nos preços do chocolate; qualidade do cacau também caiu.
  67. [67]
    'Ovo de Páscoa é só açúcar e gordura': como disparada do cacau e ...
    Mar 21, 2025 · Queixas de consumidores sobre qualidade do produto têm viralizado nas redes sociais.Missing: aquisição | Show results with:aquisição
  68. [68]
    Cocoa crisis hits chocolate: Which companies will survive?
    Apr 4, 2024 · Unsurprisingly, some chocolate makers are struggling to afford cocoa, which has risen in price by 400% in a year.Missing: Garoto complaints
  69. [69]
  70. [70]
    Exploring Chocolates Garoto - Luana Walsh - Prezi
    May 9, 2025 · Founded in 1929 in Vila Velha, Espírito Santo, Chocolates Garoto emerged as a pioneering chocolate manufacturer in Brazil.
  71. [71]
    Chocotour Garoto
    Endereço: Praça Meyerfreund, n 01. Glória - Vila Velha - Espírito Santo. O museu e a loja ficam no mesmo endereço. · Museu somente com agendamento antecipado.
  72. [72]
    Nine-month sales 2025: Positive trends; focus on driving growth
    Oct 16, 2025 · Confectionery delivered high single-digit growth, led by pricing in Tollhouse ( US ) and Garoto (Brazil). RIG remained negative but improved ...
  73. [73]
    Three-month sales 2025: Delivering broad-based growth,
    Apr 24, 2025 · Nestlé delivered organic sales growth of 2.8%, with RIG of 0.7% and pricing of 2.1%. Growth was broad-based across markets and categories.<|separator|>
  74. [74]
    Nestle raises investment in Brazil to $1.3 billion by 2028 - Reuters
    Jun 18, 2025 · Swiss food giant Nestle said on Wednesday that it will invest 7 billion reais ($1.27 billion) in Brazil between 2025 and 2028, ...
  75. [75]
    More than R$ 100 million will be invested in expanding the ...
    The Garoto chocolate factory will receive investments of R$ 160 million to expand the unit located in Vila Velha, Espírito Santo.
  76. [76]
    Nestlé's cocoa boss on surviving the 'biggest shock in 25 years'
    Sep 23, 2025 · Cocoa prices have quadrupled due to climate change impacts on production · Nestlé secures supply through long-term farmer partnerships and ...Missing: volatility Garoto
  77. [77]
    Why cocoa prices dropped 43% in 2025 - Vesper
    Aug 26, 2025 · Learn why cocoa prices fell 43% from €10800 to €6150 in 2025. Analysis of demand destruction, supply issues, and structural market changes.Missing: impact Garoto
  78. [78]
    Nestlé reveals drop in half-year results, despite confectionery ...
    Jul 24, 2025 · In North America, its organic growth was put at 0.3%, while in Latin America, the figure stood at 5.5%, with confectionery achieving double- ...