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Hop! Channel

Hop! Channel (Hebrew: ערוץ הופ!), also known as Arutz Hop!, is an commercial dedicated exclusively to children, broadcasting educational and entertaining programming in Hebrew to foster for viewers aged 2 to 7. Launched in 2000 by entrepreneurs Alona Abt and Tamir Paul, the channel was established as a dedicated platform for young children amid the growth of in following the introduction of cable services in the late 1980s. Owned and operated by Hop! Media Group, a leading content producer for children's , the channel has grown into a key player in the preschool segment, reaching audiences through cable, satellite, and digital platforms across . Hop! Channel airs a mix of original productions, international acquisitions, and co-productions, including popular series like Dodo and Friends, Mojo Mail, and the local version of (Rechov Sumsum), emphasizing themes of creativity, social skills, and early education. It operates daily from early morning to late evening, complementing its sister channels under Hop! Media Group—such as Luli TV for toddlers, Hop! Childhood for school-age kids, and WIZ for tweens—which together form a comprehensive ecosystem for children's programming. In 2023, the company appointed Michal Butel as CEO following the founders' transition, signaling continued expansion in content creation and distribution.

Overview

Ownership and Operations

Hop! Channel is owned and operated by Hop! Media Group, a media company specializing in children's programming. The group was co-founded by Alona Abt and Tamir Paul, who currently serve as co-chairs of the board, while Michal Butel holds the position of CEO as of 2023. The channel's headquarters are located in , , where the primary operations for content management and distribution are based. As part of Hop! Media Group's portfolio, the channel shares operational synergies with its sister channels, including Luli TV, Hop! Israeli Childhood, and WIZ!, which target similar young audiences through complementary broadcasting platforms. Hop! Channel broadcasts nationwide in via cable provider on channel 77 and satellite provider as part of their base packages, delivering content in SDTV format from 5:00 AM to 11:00 PM daily. The group maintains an in-house production arm focused on creating edutainment content tailored for viewers, emphasizing educational and developmental themes.

Target Audience and Format

Hop! Channel primarily targets children aged 2 to 7 years, with a strong emphasis on preschoolers, offering educational and entertaining programming tailored to support cognitive, social, and emotional development in . In 2025, the channel celebrated its 25th anniversary. The channel broadcasts for 18 hours each day, from 5:00 AM to 11:00 PM , representing an expansion from its earlier, shorter schedule of 6:00 AM to 8:00 PM. Hop! Channel's guiding slogan is "Hop! To grow up in good hands" (Hebrew: הופ! לגדול בידיים טובות), which is featured alongside an associated theme song performed by the channel's presenters. Programming is delivered primarily in Hebrew, employing simple and engaging visuals, integrated music, and interactive elements to hold the attention of its young viewers and encourage active participation. The channel includes educational productions like the Israeli adaptation of Sesame Street to blend learning with imaginative play.

History

Founding and Early Development

Hop! Channel was founded on February 17, 2000 by Alona Abt (née Ebet) and Tamir Paul, who established it through their production company, Gold Zebra Communications, as Israel's first dedicated targeting children aged 1 to 7. The initiative stemmed from the founders' dissatisfaction with the existing Children's Channel, which they viewed as offering superficial content unsuitable for very young viewers, prompting a focus on high-quality, age-appropriate programming to fill this gap in Israeli . Tamir Paul emphasized the significance of the preschool years, stating, "We thought that precisely because this is such a formative time for children that a channel like this would have special significance." Upon launch, the channel introduced its slogan, "Hop! To grow up in good hands" (Hebrew: הופ! לגדול בידיים טובות), which underscored its commitment to nurturing through safe and enriching content. Early programming emphasized simple educational interstitials, songs, and basic shows designed to engage toddlers, including original segments like "Dafna and Dudidu" alongside international acquisitions such as "." These elements aimed to promote creativity and learning without overwhelming young audiences, relying on reruns and short-form content due to initial budget limitations. The channel began with limited broadcast hours of 14 hours per day, from 6:00 a.m. to 8:00 p.m., and was made available exclusively through basic cable and satellite packages provided by major providers like Matav and , reaching an estimated 800,000 potential young viewers across . In its first few years, quickly gained traction as a cornerstone for entertainment, setting the stage for expansion under the oversight of its founding team, now part of the broader Media Group.

Major Milestones and Changes

That same year, Hop! Channel began producing , the Israeli adaptation of , in collaboration with , reviving the series after a hiatus and airing 40 new episodes starting December 15. The production continued through multiple seasons, including a 30-episode run in 2009, until 2016, when it concluded alongside the Hop! I Know, which focused on educational content for slightly older preschoolers. These efforts solidified Hop!'s role in delivering co-produced, culturally relevant educational programming. During the 2010s, the channel extended its daily broadcast schedule from 15 hours (6:00 a.m. to 8:00 p.m.) to the current 18-hour format (5:00 a.m. to 11:00 p.m.), enhancing accessibility for its young audience. In 2017, Hop! diversified its portfolio by launching WIZ!, a sister channel targeting children aged 6-11 with edutainment content, including short-form documentaries and educational series; it debuted on via the satellite platform. This expansion reflected the channel's strategic shift toward broader age demographics while maintaining its preschool core. Ownership of Hop! Channel has evolved from its founding by Alona Abt and Tamir Paul in 2000 under an initial production entity to its current structure within the Hop! Media Group, a leading company that oversees multiple children's channels and content distribution. In 2023, the group appointed Butel as CEO, succeeding the co-founders to guide ongoing operations and growth. Marking its 25th anniversary in 2025, Hop! Channel launched celebrations featuring nostalgic content and the reintroduction of the classic puppet Dudidu in a limited-edition release, honoring its legacy of engaging viewers.

Programming

Original Productions

Hop! Channel has produced several original programs tailored for audiences, emphasizing and cultural relevance in Hebrew. One of the earliest originals is Dafna and Dudidu, a live-action series featuring host Dekel and her puppet companion Dudidu, who embark on puppet-based adventures exploring everyday themes like community and emotions to foster in young viewers. The channel's educational focus is evident in shows like Hop! Letter Party, which uses songs and games led by Dud Chaim and Dudidu to teach the Hebrew alphabet, making literacy accessible through playful repetition and visual aids. Similarly, Mojo Mail delivers interactive storytelling episodes where characters deliver "mail" containing tales that encourage imagination and problem-solving among children aged 2-5. A significant collaboration came with the full production of Rechov Sumsum, the Israeli adaptation of Sesame Street, which aired from 2006 to 2016 and incorporated local Muppets like Avigail and Brosh to address topics such as tolerance and early education through segments blending live-action, animation, and puppetry. This partnership with Sesame Workshop resulted in four seasons totaling over 100 episodes, produced specifically for Hop! to promote inclusivity in Israeli preschool programming. Music plays a central role in Hop!'s originals, as seen in the Beloved Children’s Songs series, an in-house production featuring classic and new children's tunes performed with simple animations and group sing-alongs to build language and rhythmic awareness. More recent efforts include Dodo and Friends, an original animated series featuring a young dodo and his animal companions on adventures that promote friendship, curiosity, and environmental awareness for preschoolers. Simon, which reached its fifth season with family-themed episodes exploring themes like sharing and creativity through the adventures of a young and his , adapted and localized for Hebrew audiences to emphasize emotional growth. Complementing this, Getting Dressed focuses on daily routines, using guided activities and songs to teach skills like dressing independently, reinforcing practical life lessons for toddlers.

Acquired and Dubbed Content

Hop! Channel licenses a variety of preschool programs, them into Hebrew with local voice actors to make them accessible and engaging for children aged 2-6. This process often includes cultural tweaks, such as localizing names and references to align with contexts, ensuring the content resonates while preserving educational themes like and problem-solving. A key example is the Welsh-British series Fireman Sam, dubbed as Sammy the Fireman (סמי הכבאי), which features episodes from season 16, including "Star Spotter of the Year," emphasizing fire safety and community values tailored for young viewers. The Canadian-Irish animated series Chloe's Closet is another acquisition, broadcast under the Hebrew title יעלי נדמה לי, promoting imagination through dress-up adventures in a format suitable for preschool playtime. More recent additions include Strawberry Shortcake: Berry in the Big City, acquired in 2022 for Hebrew dubbing as עוגת תות שדה: ברי בעיר הגדולה, focusing on friendship and creativity in an urban setting. The French-Belgian series S.M.A.S.H.!, dubbed as כוח סמאש!, was licensed in 2022, delivering superhero action with moral lessons on cooperation for slightly older preschoolers. Dinosaur-themed content, such as episodes from the series Super Wings (מטוסי על), including season 9's "Hunt for the Dinosaur Egg" (המצוד אחרי ביצת הדינוזאור), provides educational explorations of prehistoric life through dubbed episodes that spark curiosity about science and discovery. These acquired shows are integrated into programming blocks like Hop'aleh, a morning segment for infants and toddlers under age 2, featuring short, soothing episodes to support early development and calm routines.

Related Channels

Sister Channels in Israel

Hop! Media Group operates several affiliated channels in , each targeting specific age groups within the children's television landscape to complement the preschool-focused programming of the flagship Hop! channel. These sister channels share production resources and content strategies, enabling a cohesive for family-oriented viewing. Luli TV, launched in 2004 as a complementary offering following the establishment of Hop!, caters exclusively to infants and toddlers aged 0-3. The channel emphasizes soothing, visually stimulating content designed to support early cognitive, auditory, and motor development in a nurturing environment, featuring original episodes with gentle animations, songs, and interactive elements tailored for the youngest viewers. Hop! Israeli Childhood, introduced in December 2009, provides broader programming for young children, primarily in the 3-7 age range, with a focus on classic children's content that includes more dynamic and action-oriented shows compared to Hop!'s core lineup. It shares select programs and thematic elements with the main Hop! channel while prioritizing culturally relevant stories and educational narratives to engage slightly older preschoolers. WIZ!, launched on January 1, 2017, exclusively on the Yes satellite platform, targets school-age children aged 6-11 with edutainment programming that blends animation, short-form documentaries, and educational series to foster learning through engaging formats. As an extension of Hop! Media Group's portfolio, it serves as a bridge for viewers graduating from preschool channels, incorporating animated content that builds on foundational skills introduced in younger sibling networks. All channels operate under the unified management of Hop! Media Group, which oversees production, distribution, and acquisition of content across platforms, facilitating cross-promotions and selective content sharing to create a seamless progression of programming for children from infancy through pre-adolescence. This integrated approach supports family co-viewing by aligning themes and characters where appropriate, enhancing accessibility via cable and satellite providers like and .

International Versions

Boom Hop! represented the Hop! Channel's main effort to expand internationally, launching in in 2006 as a localized service targeting children aged 0-7. The channel featured a blend of Israeli original programming and content dubbed into , distributed via cable through the Boom TV platform. Despite initial promise, Boom Hop! struggled with low viewership and broader economic pressures in the media market, leading to its closure in 2012. Full channel expansions were limited thereafter, though select Hop! productions like the Dudidu puppet series found distribution in various global markets through content licensing deals.

Reception and Legacy

Cultural Impact

Hop! Channel has played a pivotal role in promoting Hebrew literacy and among preschoolers through its original programming. Shows such as Mesibat HaOtiyot (Letter Party) engage young viewers in interactive lessons on the , fostering early reading skills and tailored to the context. Similarly, , the adaptation of , has demonstrated measurable educational benefits, including improved understanding and respect among Israeli-Jewish and Palestinian-Israeli children, with mixed results for Palestinian children in the and , as evidenced by pre- and post-viewing studies showing enhanced social attitudes in certain groups. Over its 25-year history, the channel has reached millions of preschoolers, serving as a cornerstone of in . Iconic characters from Hop! have become cultural staples, embedding the channel deeply into childhood experiences. The Dudidu, introduced in the early 2000s through programs like veDudidu, remains a beloved figure, with many young recalling it as a formative influence; in 2025, the character marked its 25th anniversary with limited-edition merchandise, highlighting its enduring appeal. These characters extend beyond into toys, books, and , reinforcing social and emotional learning in everyday play. As the market leader in preschool , Hop! commands the largest share of viewership in its demographic, with daily broadcasts from 5:00 AM to 11:00 PM driving high engagement among families. The channel's influence extends to shaping parenting and early education norms in , where its content emphasizes emotional resilience, , and age-appropriate development, often in collaboration with . This has normalized screen-based learning as a supplement to traditional preschooling, with parents relying on for structured, Hebrew-centric that aligns with national holidays and cultural events. Furthermore, has diversified into broader landscapes, releasing original albums on platforms like and —such as compilations of beloved songs—and expanding into digital apps and streaming for interactive experiences. In 2025, released the album עפיפונים (Kites), available on platforms like , further extending its reach into interactive . These extensions have amplified its cultural footprint, making a multifaceted hub for childhood .

Awards and Recognition

Hop! Media Group, the parent company of Hop! Channel, has been recognized as a market leader in television in , operating multiple children's channels including Hop!, Luli, Israeli Childhood, and WIZ, with the largest share of preschool viewings in the country. This position is highlighted in industry reports, such as those from the , where Hop! is noted for its dominance in content creation and curation for young audiences. In celebration of its 25th anniversary in 2025, marking the founding of Hop! Channel in 2000 as one of the world's first dedicated channels, the group released a limited-edition from its flagship series and Dudidu, honoring the enduring popularity of its and music-driven content. This milestone reflects the channel's sustained impact on Israeli audiences and its commitment to innovative, child-focused programming.

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