I Still Call Australia Home
"I Still Call Australia Home" is a song written, composed, and first released by Australian entertainer Peter Allen in June 1980 as a single, expressing the persistent attachment of expatriate Australians to their native land amid experiences abroad.[1]Despite peaking at number 72 on the Australian charts upon release, the track achieved enduring prominence through its adoption by Qantas Airways as the centerpiece of a major advertising campaign debuted in 1987, which depicted expatriates traversing the globe yet yearning to return home via the national carrier.[2][3]
The campaign's visuals, often featuring sweeping aerial shots of Australian landmarks and heartfelt testimonials from diaspora communities, transformed the song into a symbol of national identity and connectivity, with subsequent iterations—including a 1998 version incorporating a youth choir—amplifying its emotional resonance and commercial success for Qantas.[3][4]
Revived periodically to align with themes of reunion and recovery, such as in 2022 following pandemic travel restrictions, the initiative has solidified the song's status as a cultural touchstone, evoking unyielding patriotism without reliance on overt political messaging.[4]