Israir
Israir Airlines Ltd., commonly known as Israir, is an Israeli low-cost carrier headquartered in Tel Aviv that operates scheduled domestic flights within Israel and international charter and scheduled services primarily to destinations in Europe, the Middle East, and beyond.[1][2][3] Founded in 1989 as Kanfei HaEmek (Emek Wings), the airline initially focused on domestic regional services using small aircraft before rebranding to Israir in 1996 and expanding into larger jet operations from Ben Gurion International Airport.[4][2] It became a subsidiary of the Rami Levy Group, a major Israeli supermarket chain, following a controlling stake acquisition in 2021, which has supported its growth amid competitive domestic and regional markets.[5][1] As of November 2025, Israir serves 2 domestic destinations—such as Eilat and Haifa—and 42 international destinations across 23 countries, with a strong emphasis on leisure travel to Mediterranean hotspots like Greece, Cyprus, Italy, and Spain.[3][6] The airline maintains a fleet of 8 aircraft, predominantly Airbus A320-200 narrow-body jets with an average age of 16.1 years, enabling efficient short- and medium-haul operations from its primary hub at Tel Aviv's Ben Gurion International Airport (TLV).[7] In recent years, Israir has pursued expansion, including approval for transatlantic routes such as New York–Tel Aviv and recognition as the fastest-growing airline in the Middle East by Athens International Airport in 2025 for its rapid increase in regional connectivity.[1][8][9] As Israel's third-largest carrier by fleet size, it plays a key role in the country's aviation sector, complementing flag carrier El Al and fellow low-cost operator Arkia with affordable fares and tourism packages.[7][10]History
Foundation and early years
Israir Airlines traces its origins to Kanfei HaEmek, a small regional carrier established in 1989 that operated domestic services within Israel before being renamed Israir in September 1996 by a group of Israeli investors seeking to expand into scheduled low-cost operations.[2][4] Headquartered and based at Ben Gurion International Airport in Tel Aviv, the airline initially focused on leisure-oriented domestic routes, particularly the high-demand shuttle between Tel Aviv and the resort city of Eilat, to capitalize on Israel's growing tourism market.[11][7] The startup received regulatory approval from the Israeli Civil Aviation Authority and secured initial funding through private investment to lease its first aircraft, enabling the launch of scheduled services in late 1996.[7][12] In its formative years, Israir emphasized a point-to-point low-cost model to compete with established carriers like El Al and Arkia, rapidly scaling operations to offer multiple daily flights on key domestic routes by 1998.[12] That year, the airline transported approximately 300,000 passengers on domestic services, reflecting strong early growth driven by affordable fares and efficient operations.[12] By adopting this strategy, Israir solidified its position as a viable alternative in Israel's aviation sector.[11]Developments in the 2000s
In the early 2000s, Israir expanded beyond its domestic low-cost roots by launching charter flights to various European destinations in 2000, building on its charter operations that had begun in March 1999 from Tel Aviv and Eilat to Europe, Africa, and the Mediterranean region.[13] This move marked the airline's international debut, with over 239,000 passengers carried on international charters in 2001, including services to Cyprus.[13] By 2001, Israir had initiated scheduled services to Larnaca in Cyprus, further solidifying its presence in the regional leisure market.[4] The airline's fleet grew to support this expansion, with the acquisition of Boeing 737-300 and 737-400 aircraft by 2002, enabling larger-capacity operations on both domestic and international routes.[14] By 2005, Israir's fleet had reached five aircraft, reflecting steady operational growth despite challenges.[4] However, the Second Intifada significantly impacted the airline, contributing to a broader decline in Israeli aviation passenger numbers; for instance, tourist traffic at Israeli airports slumped by 48% in early 2001 compared to the previous year, with ongoing effects into 2002 leading to reduced activity for carriers like Israir.[15] Israir positioned itself as a key player in Israel's leisure market, competing aggressively with established carriers Arkia and El Al through competitive pricing and route diversification.[16] The airline added scheduled and charter services to popular Greek and Italian destinations, enhancing its appeal to vacationers.[13] In 2004, Israir benefited from the acquisition of routes previously operated by defunct competitors, allowing it to consolidate its network amid market consolidation.[4] Regulatory developments also shaped the decade, particularly the 2007 U.S.-EU Open Skies Agreement, which indirectly affected Israeli carriers by increasing transatlantic competition and pressuring routes to Europe, though Israel's own bilateral aviation pacts with EU states began evolving toward greater liberalization.[17] These changes encouraged Israir to refine its low-cost model, focusing on efficiency to maintain competitiveness in a more open market environment.[18]Developments since 2010
In the early 2010s, Israir focused on fleet modernization and route expansion to support growing domestic and regional demand. The airline received its first ATR 72-500 turboprop in July 2011, marking the start of a replacement program for older aircraft to enhance efficiency on short-haul domestic services.[19] By mid-decade, Israir had integrated additional narrow-body jets, including Airbus A320s, to bolster capacity for leisure routes across Europe and the Mediterranean. Passenger traffic at Israel's Ben Gurion Airport, where Israir operates a significant portion of its flights, surged 16% in 2018 to 20.2 million total passengers, reflecting broader industry growth that benefited low-cost carriers like Israir.[20] In 2021, the Rami Levy Group acquired a controlling stake in Israir, making it a subsidiary and supporting its growth amid competitive markets.[5] The COVID-19 pandemic severely disrupted operations, with Israir suspending all international flights in March 2020 amid global travel restrictions and border closures imposed by Israel.[21][22] To mitigate financial strain, the Israeli government approved a comprehensive aid package in May 2021 totaling nearly NIS 750 million (approximately $230 million) for the aviation sector, including around $20 million in loans and commitments for Israir to support security-related flights over the following two decades.[23][24] Resumption began gradually in 2021, starting with domestic services; in February, Israir launched pilot flights from Ben Gurion to Eilat exclusively for vaccinated or recovered passengers holding "green passports," prioritizing internal connectivity as international travel remained limited.[25] By late 2021, select international routes restarted, such as to Morocco in July under normalized diplomatic ties.[26] Post-pandemic recovery accelerated with expanded domestic operations at Haifa Airport, where Israir had begun services as early as 2019.[27][28] Israir further diversified its European network, launching seasonal service to Stuttgart, Germany, from Tel Aviv starting June 28, 2024, operated weekly on Saturdays through late August to cater to leisure travelers.[29] In April 2025, the U.S. Department of Transportation granted tentative approval for Israir to resume transatlantic services, targeting New York with up to six weekly round-trips by Passover 2026, aiming to introduce low-cost options on the high-demand route.[30][31] By 2024, Israir achieved record performance amid industry rebound, carrying approximately 1.46 million passengers from Ben Gurion Airport—a 46% increase from 2023—while posting a net profit of $24 million, the strongest in its history under current leadership.[32] To meet surging summer demand in 2025, the airline temporarily expanded its fleet with an additional Airbus A320-200 on wet-lease in August, supporting tourism recovery and new route capacities before returning to eight active aircraft by November.[33][34][7] As of November 2025, passenger volumes were projected to reach around 2 million for the full year.[35] Strategically, Israir maintains codeshare agreements with European partners like Smartwings to enhance connectivity on select routes.Corporate affairs
Ownership and headquarters
Israir Airlines & Tourism Ltd. is headquartered in Tel Aviv, Israel, with its primary operational base at Ben Gurion International Airport, where it has been located since its rebranding and establishment as a major carrier in 1996. The airline also maintains operations at Haifa Airport for domestic flights, supporting its regional network. The company was founded in 1989 as Kanfei HaEmek Aviation Ltd. and renamed Israir Airlines in 1996, initially operating as a private entity focused on domestic routes. Ownership evolved through several phases: it was acquired by IDB Development Corporation's tourism arm in the early 2000s, making IDB Tourism the majority stakeholder. In 2017, El Al Israel Airlines announced plans to acquire Israir through its subsidiary Sun d'Or for approximately $24 million plus a 25% stake in the combined entity, but the deal was abandoned later that year due to regulatory and antitrust concerns.[36][37] By 2020, amid financial challenges from the COVID-19 pandemic, bondholders gained control, leading to a court-supervised sale process. In 2022, BGI Investments Ltd., controlled by supermarket tycoon Rami Levy and partner Shalom Haim through their vehicle Shay Odem, acquired a 51% controlling stake, with the remainder held by public shareholders following an initial public offering on the Tel Aviv Stock Exchange that raised about NIS 25 million ($7.3 million).[38][39] Today, Israir operates as an independent low-cost carrier and a subsidiary of the Rami Levy Group through its controlling stake, emphasizing its position within Israel's tourism and aviation sector.[1] As of 2025, Israir is led by CEO Uri Sirkis, who has overseen strategic expansions including international route growth and fleet modernization since joining the leadership team. The board of directors includes key figures with strong ties to the tourism industry, such as Chairman Mordechai Hazan and directors like Haim Shalom and Yitzhak Kialy, reflecting the company's integrated focus on aviation and leisure travel.[40] Financially, Israir reported record revenues of $453.16 million for 2024, marking a 16.2% increase year-over-year, driven by post-pandemic recovery and expanded operations.[41] The company employs approximately 841 staff as of late 2024, with a 20% workforce increase that year primarily to support new aircraft and routes.[42][32] Israir has no separate subsidiaries but operates an integrated tourism arm that offers package holidays, combining flights with accommodations to destinations in Europe, Cyprus, and beyond, as part of its core business segments in international and domestic tourism.[43]Business model and services
Israir operates as a low-cost carrier, emphasizing point-to-point routes and a no-frills service model to keep base fares affordable for leisure travelers. The airline focuses on domestic and short-haul international flights, with plans to extend this approach to long-haul routes such as Tel Aviv to New York starting in 2026.[1][44][45] In line with its low-cost strategy, Israir employs an unbundled fare structure, where passengers pay extra for services not included in the base ticket price. Baggage allowance is limited to personal items on many fares, with checked baggage and carry-on trolleys incurring fees—such as $50 for the first checked suitcase (up to 23 kg) purchased in advance or approximately $100 at the airport, and $25 for carry-on trolleys as of 2025.[46][47] Meals are also available for purchase onboard, as the airline has shifted toward paid food services to further reduce core costs. This model was formally adopted in 2019 to enhance competitiveness.[48][49][50] The airline offers economy class seating exclusively across its network, with options for paid upgrades providing extra legroom on select flights. No dedicated premium economy or business class cabins are available, aligning with the focus on cost efficiency even for upcoming transatlantic services.[49][51] Ancillary revenues form a key part of Israir's income, generated through fees for seat selection, baggage, and other add-ons like insurance. The airline also leverages partnerships with hotels and tour operators to offer bundled vacation packages, integrating flights with accommodations for additional revenue streams.[52][53] Israir maintains strict customer policies, including non-refundable fares and fees for changes or no-shows on many tickets, while it does not operate a formal loyalty program. Fuel-efficient aircraft in its fleet support operational cost control without compromising service basics.[49][54]Destinations
Domestic destinations
Israir's domestic network centers on Ben Gurion International Airport as its primary hub in Tel Aviv, with Ramon Airport in Eilat serving as a key endpoint and Haifa Airport serving as a base for regional connectivity.[55][56] The airline's core domestic route links Tel Aviv to Eilat, offering multiple daily flights that constitute the bulk of its internal operations, with up to 19 direct services per week operated by Israir.[57] This route supports efficient travel to Israel's southern resort area, utilizing the modern Ramon Airport to streamline operations.[56] Israir also provides seasonal flights from Tel Aviv to Haifa, catering to northern Israel's business and leisure travelers during peak periods.[58] These services leverage Haifa Airport's smaller scale for quicker turnaround times and reduced congestion compared to larger facilities. From Haifa, Israir operates domestic flights to Eilat and seasonal international services.[55][56] By 2025, additional rivalry emerged with El Al's resumption of Eilat services after a decade-long absence, further diversifying options on this vital corridor.[59] In 2024, Israir transported approximately 1.46 million passengers through Ben Gurion Airport, with domestic routes playing a foundational role in its low-cost model by prioritizing high-frequency, short-haul connectivity within Israel.[32]International destinations
Israir's international operations center on leisure travel to Europe, where the airline serves more than 30 destinations across the continent as part of its broader network spanning 42 international routes in 23 countries as of November 2025.[3] Key European cities include Paris (Charles de Gaulle), Rome (Fiumicino), Larnaca in Cyprus, Athens, and Stuttgart, with the latter added as a seasonal service starting in June 2024 on a weekly basis during summer months.[3][29] These routes cater primarily to vacationers, featuring Airbus A320 and A321 aircraft on short- to medium-haul flights from Tel Aviv's Ben Gurion Airport. Beyond Europe, Israir offers limited seasonal services to destinations in Asia and Africa, such as Tbilisi in Georgia and Zanzibar in Tanzania, often with 1-3 weekly frequencies to support holiday demand.[3] The airline resumed operations to Tbilisi in 2025 following a pause related to regional conflicts.[3][60] Charter flights supplement scheduled services during peak seasons like summer and holidays, enhancing connectivity for tour groups and individual leisure travelers. Looking ahead, Israir received U.S. Department of Transportation approval in April 2025 to launch nonstop service to New York (JFK), planned to begin around Passover 2026 using Airbus A330 widebody aircraft with up to six weekly round trips.[61] This marks the carrier's entry into long-haul transatlantic operations, aimed at increasing competition on the high-demand Israel-U.S. corridor.[31] The airline's international expansion began in the early 2000s with initial European routes, growing significantly post-COVID through additions like German destinations in 2024 to capitalize on recovering leisure demand.[29] Overall, these services operate at 2-4 weekly frequencies on average for European legs, prioritizing affordability and flexibility for seasonal peaks.[3]Fleet
Current fleet
As of November 2025, Israir operates a total of 8 active aircraft, all based at Ben Gurion Airport in Tel Aviv. The fleet emphasizes narrowbody jets suitable for its short-haul network, with a focus on leased operations to maintain flexibility. Configurations across the board are all-economy and high-density, optimized for efficiency on domestic and regional international routes. The airline utilizes wet-leases for additional capacity during peak seasons, including extra A320s in summer and B737s in off-peak periods. Israir operates 8 Airbus A320-200 aircraft averaging 16.1 years of age. Each is equipped with 180 seats in a single economy class layout, supporting high passenger throughput on key routes. These include owned and long-term leased units, with one outright purchase in February 2025. An example registration is 4X-ABF for one of the A320s, bearing the airline's standard livery.[7][62] No aircraft orders are pending as of November 2025, with the airline prioritizing lease agreements to align fleet size with fluctuating market conditions.| Aircraft Type | In Service | Average Age (Years) | Seats | Notes |
|---|---|---|---|---|
| Airbus A320-200 | 8 | 16.1 | 180 (economy) | Includes owned and leased; wet-leases additional for peaks; efficiency-focused |