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Jake Lodwick

Jake Lodwick (born July 25, 1981, in ) is an American software engineer, artist, filmmaker, entrepreneur, and investor best known for co-founding the video-sharing platform in 2004. Lodwick grew up in the Baltimore region and, after connecting online with its founders, joined the comedy site 's team in 2000. By 2001, he had become a partner in Connected Ventures, the parent company of CollegeHumor, contributing his technical expertise to early web development efforts. While employed at Connected Ventures, he co-founded the apparel brand BustedTees, which became a key revenue stream for the network, and developed alongside as a side project, inspired by the need to host videos on the web at a time when no such platforms existed. Launched in November 2004, quickly gained traction among filmmakers and creatives for its emphasis on ad-free, high-definition content and community features. Following Connected Ventures' acquisition by IAC (InterActiveCorp) in 2006, Lodwick served as 's CTO until his departure in late 2007 amid internal restructuring. As an investor and advisor, Lodwick has backed influential digital companies including (acquired by Yahoo for $1.1 billion in 2013), (acquired by Stratasys for $403 million in 2013), and —the latter of which sold to Turner Broadcasting for $200 million in 2012—helping shape the early internet media and tech landscape. He also serves as an advisor to BDG Media, a New York-based hybrid digital and print publisher founded by his cousin, . His work has emphasized innovative platforms for creative expression, from video and music to and sports media. After leaving Vimeo, Lodwick pursued serial entrepreneurship, founding ventures such as the music-sharing site Normative in 2008, Elepath in 2011, and Keezy Corp. (2014–2019), which developed the collaborative sound app Keezy launched in 2013 and closed in 2019.

Early Life and Education

Childhood in Baltimore

Jake Lodwick was born on July 25, 1981, in , . He grew up in Timonium, a suburb of , alongside future collaborators and , who also hailed from the same area.

Studies at Rochester Institute of Technology

Jake Lodwick enrolled at the (RIT) in , in 1999, attending through 2003 as part of the university's programs in and . RIT's educational philosophy emphasizes hands-on learning through experiential opportunities such as , undergraduate research, and real-world projects. The institution's co-op program, ranked among the top nationally, integrates classroom knowledge with professional practice, fostering an environment for students to develop skills in areas like and . During his studies, Lodwick formed key online connections with individuals such as and , collaborations that would later influence his relocation to and after graduation. He also contributed to the official student newspaper, The Reporter, appearing in multiple issues between 2001 and 2002, and to the underground student humor publication Gracie's Dinnertime Theater. These networks complemented RIT's interdisciplinary approach at the intersection of technology, arts, and . Lodwick completed a degree in and in 2003.

Professional Career

Prior to his involvement in technology startups, Jake Lodwick worked as a freelance illustrator at The Baltimore Sun from April 1999 to July 2001.

Early Ventures with Connected Ventures

Connected Ventures was founded in 1999 by and to manage and related projects. While attending the , Jake Lodwick contributed short films to starting in early 2000, leading to his role as the site's first web developer later that year. He partnered with founders Abramson and Van Veen, whom he met online, and , a friend of Van Veen from . Connected Ventures appointed Lodwick as in 2000. He oversaw , , and platforms for user-submitted photos, videos, and articles, driving growth to 6-8 million unique monthly visitors by 2005. This partnership formed the basis of an entrepreneurial network centered on humor-based internet content, with Lodwick providing technical expertise for site infrastructure. The company emphasized lightweight, interactive sites that monetized community contributions via ads and merchandise. In the early 2000s, Lodwick helped launch Campus Hook through Connected Ventures, a social network for college students that predated Facebook but ultimately failed. In 2004, Lodwick co-founded BustedTees, an platform for humorous T-shirts promoted via , with Abramson, Van Veen, and Klein. It addressed declining online ad revenues amid the dot-com downturn by crowdsourcing user designs and leveraging the site's audience, generating nearly half of CollegeHumor's $405,000 monthly revenue in December 2004. This approach created a stable income stream through scalable linked to viral content. In spring 2004, the partners moved to , sharing a loft for office and living space to enhance collaboration. Under Lodwick's leadership, Connected Ventures upgraded CollegeHumor's backend for increased traffic, added user upload features, and integrated BustedTees e-commerce, building a humor-focused ecosystem that exceeded $5 million in annual revenue from ads and sales by 2005. The expansion of CollegeHumor into television included "The CollegeHumor Show," a scripted comedy series that premiered on MTV on February 8, 2009, and ran for one season of ten episodes; Lodwick is credited as a writer for related CollegeHumor production "Dropout" (2006) and appeared as an actor in one episode of "The CollegeHumor Show." This era established Lodwick's key role in scaling informal online ventures into profitable businesses.

Founding and Growth of Vimeo

Jake Lodwick conceived of Vimeo in October 2004 and co-founded it in November 2004 alongside as a side project under Connected Ventures, the parent company of , aiming to create a high-quality, ad-free platform for video sharing inspired by photo-sharing sites like . It evolved from Lodwick's personal vidblog experiments and short vidbit clips shared online. The name "Vimeo" was derived by Lodwick as a portmanteau of "video" and "me," also serving as an for "movie." From its , Vimeo emphasized user-friendly self-serve uploading, allowing creators to easily share videos without technical barriers, and incorporated early social features such as the first —developed by Lodwick, Klein, and Andrew Pile, with the first like clicked on November 17, 2005—as well as comments and groups to foster a community-oriented experience, setting it apart from emerging competitors like , particularly through stricter file size limits that promoted higher-quality content. Vimeo was publicly unveiled on January 22, 2005, at Vloggercon 2005 at during the "TOOLS" session. Lodwick's filmmaking efforts continued in parallel during his initial professional period in New York starting in 2004. In the mid-2000s, Lodwick emerged as a prominent figure in New York's Web 2.0 social scene. His relationship with technology columnist Julia Allison was highly publicized, and in 2007, they launched a joint blog, Jakob and Julia, as an experiment to document their relationship on a single site under the umbrella of Attention Horse, their joint media company. This project is considered an early example of and online self-commodification, blending personal life with public digital sharing. Lodwick coined the term 'fameball' to describe the snowballing fame he was experiencing during this era. The platform quickly gained traction among creative professionals, including filmmakers, artists, and animators, who appreciated its focus on superior video quality and absence of intrusive advertising, earning it a reputation as a haven for high-end content creators. By mid-2006, Vimeo's user base had grown substantially, with the site hosting thousands of videos from this niche audience and demonstrating strong potential in the burgeoning online video space. This rapid adoption culminated in the acquisition of Connected Ventures by IAC/InterActiveCorp in August 2006 for approximately $20 million, bringing Vimeo under the umbrella of a major media conglomerate and providing resources for further expansion. Lodwick served as CTO of following the acquisition, guiding its integration into IAC while navigating internal challenges, including disputes over equity distribution among founders and differences in strategic direction with IAC management. These tensions came to a head in November 2007 when Lodwick was fired from the company. On the day of his departure, Lodwick posted a provocative photo of himself taking a hit to his , an incident that drew attention and underscored the acrimonious end to his leadership tenure. was spun off from IAC and went public via an IPO on May 25, 2021, beginning to trade on the Nasdaq under the symbol VMEO, and, as of September 2025, is set to be acquired by for $1.38 billion, becoming a private company expected to close in Q4 2025.

Post-Vimeo Projects and Startups

After leaving in 2007, Jake Lodwick founded the Normative Music Company, also known as Normatism, in 2008 as an online platform aimed at rebuilding the industry through and efficient -based promotion. The venture sought to empower small teams of musicians to produce and profit from albums without relying on major record labels, drawing on Lodwick's experience as a entrepreneur. For instance, Normative invested $100,000 in the band , treating the arrangement like a deal to support their independence rather than a traditional record contract. The company signed at least one artist and recruited developers for features but ultimately shut down in late 2009 amid challenges in the evolving market. In 2010, Lodwick launched Pummelvision, a web-based software tool that automatically generated fast-paced, montage-style videos from users' uploaded photos sourced from platforms like Facebook, Flickr, and Tumblr. Inspired by a psychedelic experience and Lodwick's own video experiments, the service created "life-flashing-before-your-eyes" clips that could be exported to YouTube or Vimeo, with plans for expanded integrations like Picasa and Dropbox. Pummelvision emphasized simplicity and visual storytelling, allowing users to customize speed and add music, though it remained a niche, experimental project without widespread commercial scaling. Lodwick established Elepath in 2011 as an experimental software studio, raising approximately $1.5 million in seed funding from prominent investors including , Lerer Ventures, and founder . The company focused on building a talented of about six before defining products, prioritizing creative "tools and toys for the modern mind" over rigid business plans. Elepath developed apps such as Keezy, described as a "toy for musicians" that functioned as a live audio sampler using colorful blocks to record and replay sounds with a single touch. Other efforts included web tools like mydunks.it, a playful "dunk" button for sharing moments with animated effects. From around 2014 to 2019, Lodwick served as founder and CEO of Keezy Corp., a mobile software company specializing in intuitive music-making applications for iOS devices. Building on Elepath's work, Keezy released apps like the 2013 Keezy sampler, which allowed users to record and layer sounds via simple taps and holds for beatboxing or effects, and the 2014 Drummer, a minimal drum machine with swipe-based beat creation and adjustable tempos. These free tools emphasized accessibility and fun, enabling non-musicians to experiment with loops and harmonies without complex interfaces, though the company eventually closed.

Investments in Technology Companies

Following the sale of Connected Ventures to IAC in 2006, Jake Lodwick began making angel investments in New York-based technology startups, leveraging his experience in digital media and creative tools. His early investments focused on innovative platforms in and consumer , contributing to the growth of the city's emerging tech ecosystem. One of Lodwick's notable seed investments was in , a platform founded in 2007, which he supported as an early backer. was acquired by in 2013 for $1.1 billion, marking a significant exit for its investors. Similarly, Lodwick served as a founding investor in , a company launched in 2009, whose founder Zach Hoeken Smith was a former employee of Connected Ventures from November 2006 to August 2008—a period that overlapped with his early involvement in the RepRap project starting in 2007—providing seed funding that helped scale its desktop printers for creative and hobbyist markets. was acquired by in 2013 in a stock deal valued at approximately $403 million. In 2008, Lodwick invested in Bleacher Report, a sports media platform that aggregated fan-generated content and analysis. The company was sold to Turner Sports in 2012 for over $200 million, enhancing Turner's digital sports offerings. Lodwick also took on advisory and investment roles in BDG Media, a New York-based digital publisher owning brands like W Magazine, where he provided strategic guidance on technology integration for media content. Lodwick's portfolio emphasized startups at the intersection of creative tools and , influencing the development of platforms in . These investments yielded successful exits between 2012 and 2013, underscoring his impact on the local tech scene. No major new investments by Lodwick in technology companies have been publicly detailed from 2014 through 2025.

Creative Pursuits

In 1999, Lodwick created and posted the short video "Bus Dodge 2000" to Blumpy (then hosted at blumpy.org.rit.edu). This early viral video used VFX to depict Lodwick diving under a bus before hopping up, unharmed.

Artistic Self-Portraits and Filmmaking

Lodwick's early filmmaking efforts began with his 2001 short film "Jacob's Breakup," which explored personal themes through intimate, introspective, and humorous imagery, reflecting his background in new media from the Rochester Institute of Technology. The film was screened at multiple festivals, including MicroCineFest in 2002 and the Brooklyn Underground Film Festival in 2003. Lodwick developed his practice as a self-portrait artist during his early career, prior to fully establishing himself in New York City in 2004, producing experimental photographs, videos, and comedic short films that he shared on his personal blog, Blumpy.org. Specifically, from 2003 to 2004, while living in San Diego and transitioning to New York City, he created a series of "Vidblogs"—short personal video posts—uploaded to Blumpy.org, totaling 16 or 17 videos; some of these amassed dozens of user comments through a custom script he programmed for the site. These vidblogs featured intimate, experimental content exploring personal themes through humorous and introspective videos, such as daily life snippets and comedic sketches, which highlighted Lodwick's innovative approach to digital self-expression and community engagement. This work directly inspired the conception of Vimeo in October 2004 as a platform dedicated to high-quality creative video sharing. Lodwick's filmmaking efforts continued in parallel during his initial professional period in New York starting in 2004. A notable example from 2006 was his short "Lip Dubbing: Endless Dream," uploaded to Vimeo, where he coined the term to describe a participatory video format enabling groups or individuals to craft musical, visual self-portraits through synchronized lip-syncing and dynamic camera work. This piece exemplified his innovative approach to blending performance and video production, influencing a wave of user-generated content. In the mid-2000s, Lodwick emerged as a prominent figure in New York's Web 2.0 social scene. His relationship with technology columnist was highly publicized, and in 2007, they launched a joint blog, Jakob and Julia, as an experiment to document their relationship on a single site. This project is considered an early example of influencer culture and online self-commodification, blending personal life with public digital sharing. Lodwick coined the term 'fameball' to describe the snowballing fame he was experiencing during this era. Lodwick's style drew from experimental and improvisational influences, evident in his direction of music videos for performer in the mid-2000s New York scene. His collaboration on "Out of Control" (2006) featured surreal, looped audio-visual elements and on-the-fly performances, capturing Watts's and in raw, digitally enhanced formats. This was followed by "The Beginning is Near" (2008), which continued these themes. These works were shared online via , where Lodwick hosted his artistic output, seamlessly merging his creative pursuits with the platform he co-founded as a personal art project. Lodwick's filmmaking collaborations in the late 2000s included his production role in the 2008 music video "The Top" for , directed by , who later directed the Marvel film . In 2009, Lodwick released the short film "Acceleration," an experimental work uploaded to Vimeo that earned recognition as a Vimeo Staff Pick. These efforts continued into the 2010s, with work alongside Francis and the Lights on art projects such as the 2016 music video "Friends," directed by , featuring and , where he is credited as a choreographer. In the same year, he appeared as the character Gabe, a tech CEO whose product is an augmented reality system called Augmenta, in the science fiction film , directed by ; Lodwick worked with Dickinson to develop the fictional product. He also served as second-unit director for a dance sequence, whose subject was longtime collaborator Reggie Watts; the film was acquired by following its premiere at in 2015 and released theatrically in March 2016 as one of the studio's early original features.

Digital Art and Software Tools

Early in his career, Lodwick maintained Blumpy.org as a personal platform for blogging, photo sharing via integration, and video uploads, where Vimeo originated as a video uploading and blogging feature before being developed into a separate platform. The site served as an experimental hub for his creative output and interactions with online communities. The site facilitated global creative exchanges, including the sharing of inspired by his work, such as fan art and collaborative visuals. Lodwick explored photo and video manipulation through projects like Pummelvision, released in 2010, which automatically assembled users' online photos from platforms such as , , and into dynamic, fast-paced video montages. The tool used algorithmic sequencing to create narrative "stories" from personal image libraries, transforming static photos into kinetic artistic outputs with minimal user input. These experiments highlighted Lodwick's interest in software that blurred the lines between everyday digital content and expressive art forms. In 2012, Jake Lodwick launched Moonbase through his company Elepath, a web-based tool designed as a visual editor for creating animations without coding. This platform enabled users to animate memes and user-generated visuals by dragging and dropping elements, aiming to democratize rich creation for casual creators. Moonbase emphasized intuitive, mistake-tolerant design, aligning with Elepath's ethos of fostering artistic experimentation in . Following these endeavors, Lodwick adopted a lower profile in after 2019, with no major new tools or projects documented through 2025, reflecting a shift toward more private or undisclosed creative pursuits.

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