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Jamar Chess

Jamar Chess is an and publisher, a third-generation scion of the family, renowned for his leadership in with a particular emphasis on Latin genres, as co-founder and president of Sunflower Entertainment Group. As the son of veteran and grandson of —one of the co-founders of the influential label established in 1950—Jamar Chess has carried forward the family's legacy in , R&B, and rock 'n' roll while expanding into emerging markets. In 2002, he co-founded Sunflower Entertainment Group alongside his father and Colombian music executive Juan Carlos Barguil, building on the family's Arc Music publishing arm to administer approximately 40,000 copyrights, including classic songbook titles and Latin catalogs from artists like and Zacarias Ferreira. Chess has been a pioneer in investment and licensing, partnering with Spirit Music Group in 2016 to launch Spirit Music Latino, a dedicated to promoting Latin American artists and securing sync placements for projects such as Netflix's and El Chapo. In 2022, he established Wahoo Music Fund One, an investment group prioritizing the acquisition of high-quality rights, with its inaugural deal involving a 50% stake in the catalogs of merengue group , encompassing 10 studio albums and additional live and compilation releases. His contributions have earned industry recognition, including a spot on Billboard's "30 Under 30" power players list in 2009 and a 2019 ASCAP Award for the song "Bella" by Wolfine, which amassed over one billion YouTube views. More recently, Chess co-founded the boutique label Czyz Records with his father in 2023—an homage to the family's original Polish surname—and served as co-executive producer on New Moves by The Chess Project, a supergroup album reinterpreting Chess Records classics with artists like Bernard Fowler and Eric Gales.

Early Life and Family Background

Childhood and Upbringing

Jamar Chess was born c. 1982. He is the son of Robin Chess, a retired at Phoenicia Elementary School, and Marshall P. Chess, a veteran . Chess spent his childhood in the rural setting of , nestled in the Catskills region, where his family maintained a home that served as a personal retreat amid their broader connections to urban music hubs like . This environment, characterized by the natural beauty and small-town community of the Catskills, provided a contrast to the family's storied involvement in the music industry, fostering a grounded upbringing influenced by local school life and familial traditions outside professional pursuits. Chess graduated from Manhattanville College. While immersed in a household with deep musical roots—stemming from his grandfather Leonard Chess's founding of Chess Records—young Jamar's early years emphasized everyday experiences in Phoenicia, including proximity to his mother's educational role in the community.

Chess Family Legacy

Chess Records was established in 1950 by Polish immigrant brothers and in , evolving from their earlier Aristocrat Records venture and becoming a cornerstone of the and genres. The label played a pivotal role in amplifying the voices of African American artists, recording seminal figures such as , whose electrified sound defined postwar styles; , whose guitar-driven tracks like "" bridged and ; and , whose raw intensity influenced and beyond. Through innovative A&R decisions and direct engagement with South Side clubs, the Chess brothers transformed regional sounds into national phenomena, laying foundational influences for and . Jamar Chess represents the third generation of this influential family, as the grandson of Leonard Chess and the son of Marshall Chess, who himself advanced the legacy as president of Rolling Stones Records from 1970 to 1978. Marshall, immersed from childhood in the Chess studios alongside icons like Muddy Waters, later managed the Stones' label during its explosive early years, overseeing hits and tours while navigating the era's excesses. This direct lineage positioned Jamar within a dynasty that not only built an empire from a Chicago nightclub but also shaped the trajectory of American popular music. The label's trajectory shifted dramatically after Leonard's death in 1969 from a heart attack, shortly following its $6.5 million sale to General Recorded Tape (GRT), which acquired it to expand its tape duplication business but struggled with artistic direction. By 1972, output declined amid financial woes, leading GRT to shutter operations in 1975 and sell the remaining catalog to All Platinum Records, a New Jersey-based firm that repurposed Chess primarily for reissues until its eventual dissolution in the early 1980s. The family has since focused on preservation, with Marshall maintaining extensive archives of recordings, photos, and documents at his home, and collaborating with Jamar on initiatives like the 1997 launch of CZYZ Records—a nod to their original Polish surname—to reissue and reinterpret classics. These efforts include the Chess Records Tribute YouTube channel, which curates historical clips and narratives to sustain the label's cultural impact. From an early age, Jamar's awareness of this heritage was shaped by familial immersion, including stories of Leonard's partnerships with artists like —who, upon Leonard's passing, publicly credited him with mutual success on a radio tribute—and access to artifacts from the Chess archives, such as studio photos featuring multiple generations. This upbringing, steeped in tales of the label's gritty origins and triumphs, instilled a profound sense of stewardship that informs his approach to the music industry.

Professional Career

Entry into the Music Industry

Following his graduation from with a in music , Jamar Chess entered the music industry in the early through the family business at Arc Music Group, the publishing arm of . Drawing on his lifelong exposure to the family legacy, Chess advanced due to his passion for music and , transitioning into creative and A&R roles focused on catalog management. This foundational experience allowed him to build expertise in licensing historic catalogs amid the evolving landscape of music during the mid-. At Arc Music Group, Chess contributed to administering the catalog, including works by artists like and . As a third-generation Chess member, he navigated expectations tied to his grandfather Leonard Chess's influence while forging his path through innovative catalog exploitation.

Key Roles in Publishing and Labels

Jamar Chess advanced to an executive role as at Arc Music Group during the early , where he led creative and A&R initiatives for the company's storied publishing catalog. As the third-generation Chess member involved, he focused on exploiting the repertoire inherited from , including works by pioneering artists that influenced subsequent genres. In this position, Chess oversaw the administration and licensing of the , capitalizing on a resurgence in music interest to secure placements in advertisements and , thereby enhancing streams and visibility for historic recordings. He collaborated with key internal figures, such as catalog exploitation director Jim Leavitt, to optimize commercial opportunities. These efforts solidified Arc's role in preserving and monetizing foundational American music assets. Chess's contributions to publishing earned industry recognition, including a spot on Billboard's "30 Under 30" list in 2009, which praised his foundational work in catalog management and administration during the prior decade. This acknowledgment highlighted his growing influence in trade circles around 2010, affirming his expertise prior to broader industry expansions.

Expansion into Latin Music

Building on the 2002 founding of Sunflower Entertainment Group, Jamar Chess expanded into Latin music sectors in the mid-2000s amid the genre's growing market potential, marking a strategic extension from his blues publishing roots. This period saw Latin music revenues in the United States rise 37 percent to $243 million in 2017, the first such increase since 2005, fueled by streaming and popularity of styles like reggaeton and salsa. Chess identified opportunities in Latin publishing, particularly in South America, where the expanding Latin American middle class drove music consumption. Motivations for this expansion included Chess's interest in global sounds as an extension of his family's legacy in championing underrepresented artists, adapting the tradition—originally rooted in and —to modern multicultural markets. In a 2017 interview, he explained, "Hispanic, ... let me pivot to an opportunity we can really grow on, but I’m still carrying on the tradition of my father and grandfather." This move addressed gaps in publishing infrastructure for Latin genres, allowing Chess to support emerging regional talents while honoring the family's history of amplifying diverse voices. Early projects encompassed signings and regional deals focused on , Colombian, , and music. A notable example was the signing of Los Daddys, a band from , , identified through streaming data highlighting their popularity. Chess also pursued partnerships with Latin labels and licensed tracks for media, including music for the series in 2015, and developed a cumbia-driven scripted series pilot for the platform. These initiatives laid the groundwork for broader involvement in ecosystems, continuing with recent productions such as the 2024 album PUEBLAYORK by Chucho Ponce Los Daddys.

Business Ventures

Founding Sunflower Entertainment Group

Sunflower Entertainment Group was co-founded in 2002 by Jamar Chess, Juan Carlos Barguil, and as a boutique music publishing and administration firm, headquartered in . The company emerged from Chess's prior experience in the music industry, including roles at Universal Music Publishing and ARC Music, where he gained expertise in catalog management and licensing. From its inception, Sunflower aimed to bridge classic American songbooks with emerging independent artists, emphasizing long-term revenue growth through strategic partnerships. The core operations of Sunflower Entertainment Group center on publishing administration, which includes royalty accounting, global tracking, song registration, and collection services to ensure creators receive fair compensation. Sync licensing forms another pillar, facilitating song placements in films, television shows, advertisements, and video games to expand reach and monetization opportunities. Additionally, the firm supports artist development through , international promotion, and collaborative songwriting initiatives, fostering career sustainability across genres like , R&B, soul, and independent . Key milestones include the 2002 signing of its first major catalog deal with Discos Fuentes, Colombia's oldest independent label, encompassing thousands of titles from artists such as Joe Arroyo, which helped triple revenues in the first year through aggressive licensing. In 2009, Sunflower partnered with Zumba Fitness to license tracks in merengue, salsa, and cumbia, boosting visibility in fitness and media sectors. Notable sync successes followed, such as the placement of "I Saw Mommy Kissing Santa Claus" in the TV series Mad Men and Vakero's tracks in the 2009 film Sin Nombre, highlighting the firm's role in reviving classic and niche catalogs. As of 2025, Sunflower manages approximately 40,000 copyrights, including Latin and classic American songbook titles. In the 2010s, examples of published hits under Sunflower include digital successes from Mexican group Los Daddys, driven by streaming platforms like Pandora. As president and co-founder, Jamar Chess has steered Sunflower toward artist empowerment by prioritizing quality over quantity in catalog selections and building personal relationships with creators to navigate evolving media landscapes like streaming and . His vision emphasizes revenue diversification beyond traditional sales, leveraging sync deals and digital exploitation to provide sustainable income for independent artists and catalogs, ensuring the company's adaptability in a changing industry.

Launch of Spirit Music Latino and Wahoo Fund

In 2016, Jamar Chess co-founded Spirit Music in partnership with Sunflower Entertainment Group and Spirit Music Group, establishing it as a specialized division focused on publishing and catalog management. The venture aimed to leverage Sunflower's existing Latin catalogs, including the historic Discos Fuentes library from , while pursuing new signings and acquisitions across genres such as and music. Key early signings included Texas-based DJ and producer El Dusty in 2017, whose deal covered his global publishing rights and highlighted the division's emphasis on emerging Latin talent blending traditional and modern sounds. Strategic partnerships, such as with Spirit Music Group's administration infrastructure, enabled larger deals and expanded the division's reach in the growing Latin market. Building on this foundation, Chess launched Wahoo Music Fund One in 2022 as a niche vehicle co-led with industry veteran Paul Tarnopol, prioritizing acquisitions of rights and catalogs to capitalize on the genre's surging global demand. The fund's inaugural was a 50% stake in the publishing and master recording catalogs of merengue superstar , marking a significant entry into high-value Latin heritage assets. With a focus on long-term value in cultural artifacts, educates investors on the stability and growth potential of , positioning itself as a targeted player amid broader industry trends. Chess has remained active in shaping Latin music discourse, participating in panels such as the 2025 AIMP New York Chapter's "State of Latin Music: Growth, Trends and Opportunities," where he discussed market dynamics alongside industry leaders from and others. Ongoing efforts include continued catalog acquisitions through both Spirit Music Latino and , contributing to successful deals that underscore the ventures' role in the Latin sector's expansion. These initiatives have driven revenue growth for involved entities, with Chess noting his bullish outlook on the genre: "I know the Latin space well, and there is a lot of opportunity for growth there."

Personal Life

Family and Relationships

Jamar Chess married Shana Renée Scala on September 8, 2018, in at the . The ceremony was officiated by Judge Toni M. Cimino, the bride's aunt and a judge in the . Scala, a creative marketing and event production consultant in , is the daughter of Yolanda T. Scala and Dominic P. Scala of . Her father is the baseball coach at and a former bullpen coach and catcher for the Yankees. The couple met in late fall 2015 at Soho House in , where Scala was the publicist for Chess's sister. Chess is the son of Robin Chess and Marshall P. Chess, both of . His mother is a retired cooking teacher from Phoenicia Elementary School, and his father is a retired who served as president of and led Arc Music, the publishing arm of the family's historic label. The family's residence in Phoenicia represents a relocation to from earlier bases in and , offering a more serene environment amid ongoing industry ties. Chess shares a close personal bond with his father, , including joint attendance at meaningful events such as the 2017 funeral of , a longtime artist. This relationship, rooted in the family's musical heritage, has influenced Chess's personal outlook on legacy and continuity.

Interests and Philanthropy

Jamar Chess maintains an active lifestyle centered on and outdoor pursuits. He is an avid marathon runner, having completed the in 2023 as his first and the in 2024 with a personal time of 4:36. He has publicly shared that training for and running a marathon builds through mental and physical challenges, describing it as a source of immense pride. Additionally, Chess identifies as an aspiring ski bum, reflecting his interest in . Chess resides in both Brooklyn, New York, and upstate New York, balancing urban and rural environments. His social media presence on Instagram (@jamarchess) and X (formerly Twitter, @JamarChess) emphasizes themes of family life—as a father to sons Jackson and Lake—and personal wellness, including fitness achievements and entrepreneurial reflections. In philanthropy, Chess has supported environmental conservation efforts, including participation in the Wildlife Conservation Society's Explorers' Party in 2025 alongside his wife, Shana. This involvement aligns with broader initiatives to protect wildlife and habitats, though specific details on music education or artist support funds remain limited to his professional endeavors. He balances these interests with family responsibilities, often highlighting the role of fatherhood in his public posts.

Legacy and Contributions

Preservation of Chess Records Heritage

Jamar Chess has played a pivotal role in preserving the heritage of , the iconic Chicago-based label founded by his grandfather in 1950, by spearheading archival initiatives and creative revivals that ensure the enduring legacy of its , , and catalog. As a family steward, he collaborates closely with his father, , to digitize and share historical materials, emphasizing the label's contributions to American music genres. A key archival project under Jamar's involvement is the Chess Records Tribute YouTube channel, launched in the 2020s and expanded in 2024, which serves as a comprehensive digital repository of the label's history. The channel features over 550 videos, including rare performances, interviews, and documentaries from Chess artists such as , , and , alongside more than 70 podcasts narrated by recounting personal stories and industry insights. Co-executive produced by Jamar, the platform includes re-colorized versions of classic footage, like the "Bo Diddley Legend" documentary, to make the material accessible to new generations while maintaining its authenticity. Special programming for 2024 and 2025 highlights family narratives and behind-the-scenes tales, further enriching the archival effort. In terms of collaborations, Jamar co-executive produced the 2023 album New Moves by The Chess Project on CZYZ Records—a label founded by the Chess family to honor their original Polish surname, Czyz—reinterpreting classic Chess tracks with modern artists including , , and . This project blends , , and rock elements to pay tribute to the label's foundational sounds, with tracks like updated versions of "" and "" showcasing the timeless appeal of the catalog. Released in August 2023, the album received critical acclaim for bridging historical preservation with contemporary innovation, and exclusive videos from its production are hosted on the Tribute channel. Jamar has also facilitated the revival of the Chess catalog through strategic licensing and sync deals for use in films and television, ensuring the music's integration into modern media. For instance, tracks from the Chess library have been licensed for series like Netflix's , introducing and classics to broader audiences and generating revenue to support preservation efforts. These deals, managed through Jamar's oversight at Sunflower Entertainment Group, underscore his commitment to keeping the heritage economically viable and culturally relevant. As the family steward, Jamar frequently discusses his preservation work in interviews, highlighting the importance of maintaining the and legacy amid evolving music landscapes. In a Goldmine feature, he emphasized the channel's role in democratizing access to Chess history, noting its potential for artist tributes that inspire new interpretations of the catalog. These efforts position Jamar as a guardian of the label's influence, fostering ongoing tributes that honor its foundational impact on American music.

Impact on Latin Music Publishing

Jamar Chess has significantly influenced the publishing landscape by spearheading strategic acquisitions during the genre's explosive growth in the post- era, which began with the global hit and propelled revenues to record highs. As co-founder and president of Sunflower Group and a key figure in Spirit Music since its 2016 launch, Chess has focused on securing rights to undervalued catalogs, enhancing through global licensing and streaming. A pivotal move was the 2019 acquisition by Spirit Music of Prodemus Colombia's extensive catalog, comprising approximately 12,500 compositions in genres like , , and , including iconic tracks such as and rights to much of Grupo Niche's repertoire. This deal strengthened Spirit's position in Colombian and broader Latin American , providing renewed exposure for legacy songwriters like those behind works recorded by and . In 2022, Chess co-founded Wahoo Music Fund, an vehicle targeting rights with an emphasis on smaller, high-quality catalogs under $10 million, often overlooked in the market. The fund's inaugural transaction involved acquiring a 50% stake in the publishing and recording catalogs of merengue superstar , encompassing 10 studio albums, four live albums, and future royalties, thereby preserving and revitalizing classic merengue compositions for contemporary audiences. These efforts align with the surging market, where U.S. revenues hit $1.4 billion in , driven by streaming dominance and international chart success, though Chess's targeted investments have specifically advanced niche subgenres like merengue amid the broader boom. Drawing briefly from his family's heritage in spotting untapped opportunities, such ventures have positioned independent Latin publishing as a viable growth sector. Chess's advocacy has further amplified his impact, particularly through industry panels that address the evolving Latin music ecosystem. In October 2024, he participated as a panelist in the Association of Independent Music Publishers (AIMP) event "State of Latin Music: Growth, Trends, and Opportunities" in New York, alongside executives from SESAC and The Orchard, where discussions centered on streaming's role in cross-border success, songwriter protections, and emerging market dynamics. This platform highlighted actionable strategies for publishers navigating the genre's global expansion, underscoring Chess's commitment to fostering informed dialogue in a sector increasingly vital to the music industry. The long-term effects of Chess's initiatives are evident in the empowerment of emerging and established Latin artists through enhanced royalty streams and media placements. For instance, Sunflower Entertainment's partnerships have facilitated licensing of Latin catalogs for high-profile projects like Netflix's , exposing South American artists to broader audiences and generating sustainable income from previously underutilized works in and . Success stories from and investments, such as the revitalization of Oro Solido's merengue hits, demonstrate how these acquisitions not only preserve cultural artifacts but also support artist legacies by integrating them into modern playlists and sync opportunities. Looking ahead to 2025, Chess has emphasized abundant potential in regions like , , and the , predicting continued investment in diverse Latin subgenres amid streaming-driven trends and rising demand for authentic regional sounds.

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