Joytime III
Joytime III is the third studio album by American electronic music producer and DJ Marshmello, released on July 2, 2019, through his independent label Joytime Collective.[1] Comprising 13 tracks with a total runtime of approximately 39 minutes, the album emphasizes Marshmello's signature future bass sound, blending upbeat electronic drops, melodic synths, and high-energy rhythms designed for festival and club environments.[2] It features collaborations with several electronic artists, including Slushii on "Put Yo Hands Up," Yultron on "Let's Get Down," Flux Pavilion and Elohim on "Room to Fall," Wiwek on "Earthquake," Bellecour on "Set Me Free," TYNAN on "Here We Go Again," and A Day to Remember on "Rescue Me," alongside solo tracks like "Down" and "Run It Up" featuring vocalist Lil Aaron.[2][3] As the final installment in Marshmello's instrumental Joytime trilogy—following Joytime (2016) and Joytime II (2018)—the album continues his exploration of joyful, accessible electronic dance music without guest vocals on most tracks, prioritizing production flair over pop-oriented features seen in his other works.[2] Upon release, Joytime III debuted at number one on the Billboard Top Dance/Electronic Albums chart, earning 11,000 equivalent album units in its first full week, marking Marshmello's third chart-topping project in the genre.[1] Tracks such as "Run It Up" and "Down" received significant streaming attention, contributing to the album's promotion through 360° VR music videos and live performances at events like EDC Las Vegas.[1] While critically mixed for its formulaic approach to EDM tropes, the project solidified Marshmello's reputation as a prolific creator in the electronic scene.[4]Background and recording
Development
Joytime III serves as the third installment in Marshmello's Joytime series, which began with the self-released debut album Joytime on January 8, 2016, through his independent label Joytime Collective.[5] This was followed by Joytime II on June 22, 2018, continuing the series' emphasis on Marshmello's electronic dance music (EDM) productions distributed via the same label.[6] Positioned as a direct continuation, Joytime III maintained the independent ethos of the series, focusing on Marshmello's output of upbeat, accessible EDM tracks without major label involvement.[7] Development of Joytime III commenced in late 2018, shortly after the release of Joytime II, with Marshmello first teasing the project publicly in December 2018.[8] The album was initially scheduled for release on July 3, 2019, but was surprise-dropped one day earlier on July 2, 2019, aligning with Marshmello's strategy of unexpected launches to build fan excitement.[9] Comprising 13 original tracks with a total runtime of 38 minutes and 48 seconds, Joytime III emphasized high-energy EDM elements and collaborative elements, such as features with A Day to Remember and Flux Pavilion, while avoiding extraneous content to deliver a streamlined listening experience.[10][7]Collaborations
Joytime III prominently features collaborations with a range of EDM producers and vocalists, emphasizing co-production across its 13 tracks. Key contributors include Bellecour on "Set Me Free," Crankdat on "Falling to Pieces," Flux Pavilion alongside Elohim's vocals on "Room to Fall," Slushii on "Put Yo Hands Up," TYNAN on "Earthquake," Wiwek on "Angklung Life," and Yultron on "Let's Get Down." Additionally, A Day to Remember supplied vocals for "Rescue Me," while Elohim provided vocals for "Room to Fall," and the album includes tracks featuring vocals by Lil Aaron on "Run It Up," with Marshmello also providing vocals.[2][9] The collaboration process began with Marshmello reaching out to established figures in dubstep, future bass, and trap to co-produce tracks, with the goal of infusing genre diversity into the project.[7] Recording sessions spanned 2018 to 2019, blending in-studio work with remote exchanges; for instance, Wiwek's contribution to "Angklung Life" started via Twitter direct message, followed by sharing initial ideas and stems digitally until finalized.[11] These partnerships marked a departure from Marshmello's more solo-focused efforts in prior Joytime albums, enabling him to integrate collaborators' distinctive approaches and expand the project's sonic palette. Tracks like "Room to Fall" exemplify this by incorporating Flux Pavilion's signature bass-heavy dubstep influences alongside Elohim's ethereal vocals.[12] Overall, the collaborations enhanced the album's adventurous EDM variety while preserving its core joyful energy.[7]Composition
Musical style
Joytime III primarily encompasses electronic dance music (EDM), incorporating subgenres such as future bass, dubstep, trap, and moombahton to craft its energetic soundscape.[10][13] The album's tracks blend these elements, with future bass driving melodic drops in "Rescue Me," characterized by bubbly synths and uplifting builds. Dubstep influences appear in "Ha Ha" featuring TYNAN, featuring heavy, wobbling basslines typical of the genre.[14] Moombahton grooves pulse through "Jump Around" alongside Wiwek, fusing reggaeton-inspired beats with tribal percussion.[15] The album draws from Marshmello's earlier Joytime series, evolving his signature groove-oriented EDM while integrating collaborators' signatures for diversity. Flux Pavilion's contribution to "Room to Fall" infuses heavy bass drops reminiscent of his dubstep roots, adding intensity to the track's structure.[16] Slushii's melodic synth work on "Put Yo Hands Up" brings bright, euphoric layers drawn from future bass aesthetics.[17] Overall, the sonic palette prioritizes upbeat, festival-ready energy, diverging from Marshmello's more introspective pop collaborations in other projects.[18] Track tempos vary to maintain dynamic flow, shifting from high-energy bangers like "Put Yo Hands Up" at 150 BPM to mid-tempo grooves in "Chasing Summer" at 105 BPM, allowing for rhythmic contrast across the album.[19] This progression builds a cohesive yet varied listening experience, balancing explosive drops with smoother, atmospheric sections.[16]Production techniques
Marshmello utilized Ableton Live as his primary digital audio workstation for sequencing and arranging tracks on Joytime III, leveraging its flexible workflow to build the album's energetic structures. He frequently employed Xfer Serum for creating leads and stabs, as seen in elements like the prechorus stabs reminiscent of his earlier work, and Native Instruments Massive for sub bass synthesis, often paired with Ableton’s stock saturator for added warmth and punch. This combination allowed for the album's emphasis on clean, punchy drops through precise sound design and layered percussion, where multiple drum samples and synthesized hits were stacked to achieve dynamic, club-ready impact without overwhelming the mix.[20] In future bass tracks such as "Rescue Me," heavy sidechain compression was applied to the kick drums, ducking competing elements like bass and synths to create the signature pumping rhythm that enhances the drops' clarity and drive—a technique central to Marshmello's production style in electronic dance music. Vocal processing played a key role in featured performances, with Elohim's parts on "Room to Fall" treated using Auto-Tune for pitch correction and reverb to impart an ethereal, spacious quality that integrates seamlessly with the electronic backdrop. Collaborative efforts, including those with Flux Pavilion on "Room to Fall," involved remote input. The overall sound design of Joytime III eschewed live instrumentation entirely, relying instead on synthesized sounds, samples, and digital processing to maintain a cohesive, high-energy electronic aesthetic. Mastering was optimized for streaming platforms' normalization while preserving punch for live sets and ensuring competitive volume in EDM contexts.[21]Singles
Rescue Me
"Rescue Me" is the lead single from Marshmello's album Joytime III, released as a digital download on June 14, 2019, through Joytime Collective.[22] The track features vocals from the rock band A Day to Remember, merging Marshmello's signature electronic dance music (EDM) production with the band's pop-punk influences, creating a high-energy fusion characterized by driving beats, anthemic choruses, and guitar-driven elements.[23] The song was co-written by Marshmello (Christopher Comstock), A Day to Remember frontman Jeremy McKinnon, and producer Andrew Wade, reflecting a collaborative effort that bridged electronic and rock genres.[24] Its creation emphasized themes of perseverance and rescue, with lyrics exploring personal struggles and redemption, delivered through McKinnon's emotive vocal performance over Marshmello's upbeat synths and drops. The track's structure builds tension through verses before exploding into a communal chorus, highlighting the synergy between the artists. An official music video, directed by Phillip Vernon, accompanied the release and depicts Marshmello arriving via helicopter to "rescue" A Day to Remember from a deserted island after a storm strands them.[25] The visual narrative draws inspiration from survival tales like Castaway, showing the band performing amid beachside antics while Marshmello facilitates their escape, emphasizing camaraderie and adventure in a lighthearted, post-disaster setting.[26] Commercially, "Rescue Me" debuted and peaked at number 92 on the US Billboard Hot 100 chart in 2019, marking a modest entry into mainstream pop territory for the collaboration.[27] It also reached number five on the Billboard Hot Dance/Electronic Songs chart, underscoring its appeal within EDM circles. As the album's inaugural single, the track effectively teased Joytime III's direction toward diverse vocal features, generating buzz for Marshmello's evolving sound.[22]Room to Fall
"Room to Fall" was released on June 27, 2019, as the second single from Marshmello's album Joytime III, featuring production by Flux Pavilion and vocals from Elohim. The track premiered on Zane Lowe's Beats 1 radio show earlier that day, marking a collaborative effort that blended future bass elements with emotional lyricism. An official lyric video was released simultaneously via Marshmello's YouTube channel, visually emphasizing the song's themes of vulnerability and introspection within an EDM context.[28][29][30] The creation of "Room to Fall" incorporated Flux Pavilion's bass-driven production style alongside Elohim's soaring, ethereal vocals, resulting in a dynamic drop featuring reverberant pads and hard-hitting drums. This collaboration highlighted Marshmello's approach to integrating prominent guest artists into his sound, allowing their signatures to shine in the mix. The track's atmospheric build-up and anthemic chorus were designed to resonate in live DJ sets, contributing to its appeal in the electronic music scene.[28][31] As part of the pre-album rollout, "Room to Fall" played a key role in generating anticipation for Joytime III's July 2, 2019, release. It quickly gained traction, amassing over 22 million streams on Spotify and underscoring Marshmello's strategy of using high-profile singles to build momentum. The song's success further demonstrated his openness to co-production with established figures like Flux Pavilion, fostering a collaborative ethos in his third studio album.[32][28]Release and promotion
Announcement
On June 10, 2019, Marshmello first teased the existence of Joytime III by previewing a 30-second snippet of the lead single "Rescue Me" featuring A Day to Remember on social media, generating early excitement among fans.[33] The full album announcement came on June 27, 2019, when Marshmello revealed the official release date, tracklist, and artwork via his social media channels, confirming 13 tracks with collaborations including A Day to Remember, Slushii, Yultron, Bellecour, Wiwek, TYNAN, Crankdat, and Elohim.[2][8] Building on the momentum from Joytime II, Marshmello further heightened anticipation by sharing additional snippets, such as a preview of "Room to Fall" featuring Flux Pavilion and Elohim on the same day as the full reveal, which quickly amassed views and engaged the electronic dance music community.[34] In a surprise move, the entire album became available a day early on July 2, 2019, unlocked through an exclusive promotional video game that allowed fans immediate access, leading to an influx of streams and social media buzz prior to the official July 3 rollout.[35]Marketing strategies
One of the key marketing strategies for Joytime III involved an innovative integration with mobile gaming to build anticipation and facilitate an early album release. Marshmello partnered with Vietnamese developer Gamejam to launch the free-to-play rhythm game Marshmello Music Dance on July 2, 2019, one day ahead of the album's scheduled debut. In the game, players engaged in beat-tapping mechanics reminiscent of Dance Dance Revolution, completing levels to unlock full versions of all 13 unreleased tracks from Joytime III, thereby promoting both the music and interactive entertainment simultaneously.[35] Social media played a central role in the campaign, leveraging Marshmello's established platforms for teasers and engagement. He heavily utilized Instagram for behind-the-scenes clips, such as studio sessions and track previews, to foster fan interaction in the lead-up to release. Collaborations were teased through cross-posts on artists' channels, including Flux Pavilion's Instagram, where snippets of their joint track "Room to Fall" with Elohim were shared to generate buzz among overlapping fanbases. Although TikTok was still emerging in 2019, early adoption of short-form video content on the platform amplified these efforts by distributing quick clips of album production and fan challenges.[36] Additional tactics included branded merchandise to extend the campaign's reach. Complementing this, tie-in merchandise from the Joytime Collective label featured apparel like hoodies and tees emblazoned with the album's vibrant, geometric artwork, available through official channels to capitalize on the project's visual identity and fan loyalty.[37] In June 2025, to celebrate the 10th anniversary of Joytime Collective, Marshmello announced the first vinyl edition of the Joytime trilogy, including Joytime III, set for release on December 12, 2025.[38]Reception
Critical response
Upon its release, Joytime III received mixed reviews from professional critics, who appreciated its collaborative approach and energetic production but often critiqued its adherence to conventional EDM structures. In a June 2019 preview, Billboard described the album as an extension of Marshmello's signature bright and bouncy sound, emphasizing the energetic variety introduced through features with artists like Slushii, Yultron, and TYNAN.[2] The Straits Times highlighted the album's significant departure from the instrumental focus of Joytime II, praising its "chock full" collaborations that allowed Marshmello to dip into new genres and add diversity to the tracklist.[39] Conversely, Study Breaks deemed it underwhelming, arguing that Marshmello "lacks personality, ideas and skill," with superficial nods to pop-punk and dubstep that failed to elevate the material beyond basic EDM clichés, though tracks like "Set Me Free" were noted for smooth house grooves.[40] User reception, as aggregated on platforms like Album of the Year, was similarly divided, with an average score of 31 out of 100 based on 152 ratings. Fans praised the album's high-energy and fun tracks, such as "Rescue Me" and "Room to Fall," for their accessible vibe and strong bass elements, often citing the guest features as a highlight that made it Marshmello's strongest entry in the Joytime series.[41] However, common criticisms focused on its generic nature and repetition, with many users viewing it as unoriginal and overly formulaic compared to more innovative EDM works.[41] Overall, the album's critical response underscored its appeal as lighthearted, festival-ready EDM while highlighting a perceived lack of innovation in its drops and tropes, positioning it as enjoyable but not groundbreaking within Marshmello's discography.Commercial performance
Joytime III debuted at number 50 on the US Billboard 200 chart dated July 20, 2019.[42] It also topped the Billboard Top Dance/Electronic Albums chart for the week ending July 11, 2019, marking Marshmello's second number-one album on that ranking.[1] In the United Kingdom, the album entered the Official Album Downloads Chart at number 81 for the week of July 18, 2019, and spent one week on the tally.[43] On the Australian Albums Chart, Joytime III peaked at number 73 during its single-week run in July 2019.[44] The album generated 11,000 equivalent album units in the United States during its debut tracking week, with streaming activity comprising the bulk of consumption and pure sales totaling 1,000 copies.[1] Joytime III has not received any RIAA certifications to date.Track listing and personnel
Track listing
| No. | Title | Featuring | Length |
|---|---|---|---|
| 1. | "Down" | 2:33 | |
| 2. | "Run It Up" | Lil Aaron | 2:22 |
| 3. | "Put Yo Hands Up" | Slushii | 3:16 |
| 4. | "Let's Get Down" | Yultron | 2:42 |
| 5. | "Sad Songs" | 3:15 | |
| 6. | "Set Me Free" | Bellecour | 3:03 |
| 7. | "Room to Fall" | Flux Pavilion & Elohim | 3:39 |
| 8. | "Rescue Me" | A Day to Remember | 3:56 |
| 9. | "Bag" | Crankdat | 2:45 |
| 10. | "Ha Ha" | Tynan | 3:22 |
| 11. | "Show You Off" | 2:42 | |
| 12. | "Jump Around" | Wiwek | 2:26 |
| 13. | "Chasing Summer" | Yultron | 3:18 |