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KCBD

KCBD is an NBC-affiliated licensed to , , broadcasting on virtual 11 (UHF 35). The station serves the region, including areas such as Levelland, Brownfield, Plainview, Tahoka, Post, and Crosbyton, and is recognized as a leader in , forecasting, and local sports coverage. Owned by , a media company based in , , that operates stations across 113 markets, KCBD maintains studios at 9810 University Avenue in Lubbock and a transmitter located west of the city near County Road 2500. Founded as a radio-television hybrid operation, KCBD signed on its television signal on May 10, 1953, becoming the second TV station in Lubbock after KLBK-TV; it was originally owned by a group led by , who also held the license for AM radio station KCBD (now KFYO). Over the decades, the station has pioneered local broadcasting innovations, including the introduction of , high-definition broadcasting, and for weather reporting, enhancing its role in covering major events like the 1970 F5 tornado that devastated Lubbock and the 1985 earthquake's regional impacts. Ownership transitioned multiple times, with acquiring KCBD in 2019 as part of its expansion in the Lubbock market and announcing in July 2025 its pending acquisition of KJTV (channel 34) from SagamoreHill Broadcasting. The station has relocated several times, from its initial downtown Lubbock site to 5600 Avenue A and finally to its current University Avenue facility. Beyond standard network programming on its main 11.1 subchannel, KCBD offers a robust lineup of local content through its NewsChannel 11 branding, including morning, midday, evening, and late-night newscasts anchored by long-term team members like Euresti and Karin McCay, who have anchored together since 1980. The station's subchannels feature additional networks such as (11.2), (11.3), and others, while community initiatives like the annual Children's Miracle Network , U Can Share food drive, Honor Flight coverage, and Food for Thought highlight its commitment to regional and . As of 2025, KCBD continues to mark its legacy, celebrating 72 years on air and maintaining its position as the most-watched local news outlet in the market.

History

Launch and early operations

KCBD-TV signed on the air on May 10, 1953, as the second television station in Lubbock, Texas, following the debut of KDUB-TV six months earlier. The station was established by a group led by local broadcaster Joe Bryant, who already owned KCBD radio (AM 1590) and extended its call letters to the new television venture. Operating on VHF channel 11, KCBD broadcast in black-and-white from modest studios located in downtown Lubbock, marking an early expansion of television into the South Plains region during the post-World War II economic boom. In its formative years, KCBD emphasized local programming to serve the rural and agricultural communities of , featuring live studio shows, community events, and film broadcasts before network affiliations became more established. The inaugural broadcast lineup included a mix of educational content, local talent performances, and news segments tailored to Lubbock viewers, helping to foster a sense of connection in an era when television was still a novelty for many households. These early efforts positioned KCBD as a vital information source, covering local , updates with manual magnetized maps, and civic developments that reflected the area's growth in the . The station's launch contributed significantly to the of Lubbock by bringing visual to a previously reliant on radio and print, enhancing in the post-war period. KCBD operated as a primary affiliate with secondary ABC programming from the outset, before transitioning to an exclusive affiliation in 1969.

Affiliation and ownership changes

Upon its launch in , KCBD operated as a primary affiliate with a secondary affiliation, sharing the latter network's programming with the market's other station, KLBK-TV, until the arrival of a dedicated ABC outlet. In , following the sign-on of KSEL-TV (channel 28, now KAMC), which assumed the full ABC affiliation, KCBD transitioned to an exclusive affiliation, a status it has maintained since. KCBD's ownership began with Caprock Broadcasting Corporation, led by local radio station proprietor Joe H. Bryant, who signed the station on the air on May 10, 1953. Caprock acquired KSWS-TV in , in 1968 as a semi-satellite to extend coverage. Under Caprock's stewardship through the 1960s, the station pioneered technological advancements, becoming the first in Lubbock to broadcast in color starting in the mid-1960s, which enhanced its local programming appeal and viewer engagement. Following Bryant's death in 1970, both KCBD and KSWS-TV were acquired by State Telecasting Corporation in 1971, which operated KCBD until 1983. In May 1983, Holsum, Inc.—a bakery conglomerate that also owned CBS affiliate KBIM-TV in Roswell—purchased KCBD from State Telecasting for approximately $10.75 million, integrating it into a growing portfolio of broadcast properties that included the Roswell KSWS-TV. This ownership shift facilitated operational synergies in the region, though Holsum divested KSWS-TV shortly thereafter to comply with FCC duopoly restrictions. Holsum retained KCBD until November 2000, when it sold the station to Cosmos Broadcasting Corporation, the media subsidiary of South Carolina-based Corporation, for $59.8 million. The acquisition by marked a period of investment in news and technical upgrades, aligning KCBD with a larger of NBC affiliates. In August 2005, Liberty Corporation merged with Raycom Media in a $987 million transaction, transferring KCBD and 14 other stations to Raycom's ownership and significantly expanding the company's footprint in the South Plains market. Under Raycom through the 2010s, KCBD benefited from corporate resources that supported enhanced regional news coverage, digital expansions, and syndicated programming integrations, solidifying its role as a dominant NBC outlet in West Texas. In 2019, Gray Television acquired Raycom Media, including KCBD, as part of a larger merger completed on January 2. In 2022, KCBD relocated its studios to 9810 University Avenue in south Lubbock.

2015 transmitter incident

On February 4, 2015, a single-engine aircraft piloted by Lubbock physician Dr. Kenneth Mike Rice collided with the guy wires of KCBD's 725-foot transmitter tower near the station's studios at 5600 Avenue A in south , killing the pilot on impact. The crash occurred around 7:30 p.m. local time as the plane approached during . The collision severed several guy wires, causing the top approximately 500 feet of the tower to collapse into a nearby field and damaging the station's transmission equipment, which resulted in the immediate loss of KCBD's over-the-air signal for VHF channel 11. However, the incident did not affect viewers receiving KCBD via cable, satellite, or streaming services, as those distribution methods bypassed the local transmitter. The tower collapse also triggered a impacting over 2,500 customers in the area, including the KCBD studios, prompting a brief evacuation of station personnel for safety. KCBD, owned by at the time, swiftly activated contingency plans to minimize disruptions. Within three hours, the station resumed broadcasting news and programming using a temporary link to share facilities with local competitor KPEJ-TV ( affiliate), while backup generators provided studio power. By the following day, , utility crews restored electricity to the site, and KCBD achieved about 90% operational capacity, sourcing a antenna from sister station KOLD-TV in . Full over-the-air service was reinstated within days via a mobile transmitter unit, ensuring continuity of coverage. The (NTSB) conducted the primary investigation, releasing its final report in 2016, which attributed the crash to : Rice continued under into instrument conditions, leading to and the propeller striking the unmarked guy wires. No evidence of mechanical failure in the aircraft or lighting issues with the tower was found, though the incident highlighted ongoing concerns about tower marking visibility near airports. In response to the damage, initiated reconstruction of the transmitter tower in early 2016, erecting a new 815-foot structure with enhanced protection and structural reinforcements to better withstand impacts and weather events. The project was completed later that year, restoring permanent broadcast capabilities and incorporating FAA-recommended safety upgrades.

Programming

Network and syndicated content

KCBD has served as the primary NBC affiliate for the Lubbock–Levelland designated market area since 1969, when it became the exclusive carrier of NBC programming following the debut of KSEL-TV (channel 10, now KAMC), which assumed the ABC affiliation. As part of this affiliation, the station broadcasts NBC's comprehensive schedule, encompassing prime-time scripted series and unscripted entertainment, national evening newscasts like with , early-morning lifestyle program Today, and major sports events such as Sunday Night Football. This network content forms the backbone of KCBD's daily programming, delivering a mix of news, drama, comedy, and live events to viewers across the region. In addition to NBC's offerings, KCBD airs a selection of syndicated programs that complement the network schedule, particularly in daytime and early evening slots. Long-running game shows Jeopardy! and have been staples on the station since 2002, typically airing in the evening; as of November 2025, Jeopardy! airs at 9:00 p.m., followed by at 9:30 p.m., with at 12:30 a.m. after late local news. Other syndicated fare includes investigative newsmagazine , providing consumer reports, celebrity news, and human interest stories. Historically, the station carried daytime talk shows such as until its conclusion in 2022, reflecting shifts in syndicated availability over time. The overall schedule structure emphasizes a balanced flow of national and syndicated content. Weekday mornings feature NBC's Today from 7:00 a.m. to 11:00 a.m., transitioning to local midday and afternoon syndicated programs before NBC's primetime block starting at 7:00 p.m. Evenings include network late-night staples like Starring . On weekends, programming highlights NBC telecasts, such as or NFL games, alongside feature films and select syndicated reruns, with integrated briefly around key slots. This arrangement allows seamless incorporation of local news segments into the broader national framework. KCBD's NBC affiliation is governed by a renewal agreement announced by its owner, , in December 2023, which extends partnerships for all Gray-owned affiliates nationwide in 56 markets, including KCBD, beyond the end of 2023. This deal underscores NBCUniversal's commitment to the Lubbock market, where KCBD maintains a dominant ratings position as the leading station serving approximately 176,000 households as of the 2024-2025 season.

Local productions and community initiatives

KCBD has a long tradition of producing original local programming that highlights culture and lifestyle, particularly during its early decades. In the and , the station aired variety and children's shows to engage families in the region, filling schedule gaps between network broadcasts with content tailored to local audiences. By the , these efforts evolved to include more community-focused segments, such as lifestyle features spotlighting regional events and traditions. Today, programs like Hub City Happenings and Noon Notebook continue this legacy, offering weekly spotlights on local festivals, arts, and cultural happenings to promote community involvement. A cornerstone of KCBD's children's programming is its longstanding partnership with the Children's Miracle Network, which began in 1984 and marks the nation's longest-running annual . Hosted by station anchors, the broadcast raises funds exclusively for in Lubbock, supporting pediatric care for children across ; the 41st event in 2024 collected over $1.64 million, while the 42nd event in 2025 raised $1,759,017.31. In public affairs, KCBD collaborates with local institutions like to produce educational content that informs viewers on regional issues, , and initiatives unique to the area. These efforts integrate seamlessly with NBC's national schedule, providing balanced slots for homegrown segments that foster civic awareness without overlapping network fare. The station's community initiatives extend to special events, where it produces and promotes holiday specials and festivals celebrating heritage, such as the annual Holiday Happening market and fall community gatherings. Additionally, KCBD spearheads U Can Share, an annual food drive launched in the 1980s that combats hunger by collecting donations for the South Plains Food Bank; the 2024 campaign raised $482,000 to aid local families. Through the Honor Flight, the station supports free trips to , memorials for area veterans, organizing coverage and fundraising that has facilitated over 80 participants annually since its inception.

News operation

Development and format evolution

KCBD's news department launched concurrently with the station's on-air debut on May 10, 1953, providing basic local reports focused on community events and regional developments in Lubbock and the . By the 1960s, the operation expanded to include full newscasts, marking a shift toward more that incorporated and segments alongside general coverage. Key milestones in the department's growth included the introduction of weekend newscasts in the , broadening coverage to seven days a week, and the transition to high-definition broadcasts on April 10, 2011, following a $1 million in new cameras, lighting, and weather equipment. Format evolutions featured extensions from traditional 30-minute shows to hour-long editions, such as the addition of an extra half-hour to evening newscasts in 2011, alongside the adoption of standard 5 p.m., 6 p.m., and 10 p.m. time slots that integrated dedicated segments for and local sports. Technological advancements propelled the department forward, with the integration of live in 1995 enabling enhanced tracking critical for the tornado-prone region, and the implementation of a digital newsroom in the 2000s supporting streamlined production and the station's rollout. These upgrades, building on earlier innovations like color news in the , positioned KCBD as a leader in local broadcasting reliability and viewer engagement.

Key personnel and awards

KCBD's news operation features several long-term anchors who have become fixtures in the region. Abner Euresti has served as anchor and since the mid-1970s, overseeing policy decisions, daily coverage, and final content approval while co-anchoring the 6 p.m. and 10 p.m. newscasts. Similarly, Karin McCay has co-anchored alongside Euresti since 1980, focusing on reporting and earning recognition as one of the most prominent figures in local journalism. John Robison, the chief meteorologist since 1983, leads weather coverage in , holding the American Meteorological Society's Seal of Approval and multiple selections as the area's top meteorologist. The station's reporting team includes multimedia journalists covering key local beats such as , , and community issues. For instance, Brittany Crittenden anchors the 9 p.m. newscast and reports on regional stories, having joined in 2021 to highlight narratives. Kase Wilbanks, a reporter since 2017, frequently covers and rural developments, contributing to in-depth features on local farming and economic impacts. Other contributors, like Jayden Santos, who joined in July 2024, focus on investigative and , including and public safety topics. KCBD's news team has received numerous journalistic honors, particularly for investigative and weather coverage. The station earned a Texas Broadcast News Award for its investigative report on sex offenders in Lamesa, highlighting systemic issues in small-town enforcement. Staff members have also secured multiple Texas Associated Press Broadcasters awards for investigative pieces, such as those exposing public safety lapses. underscoring their role in public safety alerts. The news department comprises over 20 members, including anchors, reporters, producers, photographers, and digital specialists, enabling comprehensive 24/7 coverage across multiple platforms. This structure supports collaborative storytelling, from on-air broadcasts to online investigations, with a focus on .

Technical information

Subchannels

KCBD's on 11 utilizes ATSC 1.0 standards to broadcast multiple subchannels, allowing viewers access to a variety of programming beyond its primary affiliation. The station allocates bandwidth to support high-definition content on the main channel while providing standard-definition streams on subchannels, ensuring efficient use of spectrum for local and syndicated offerings. As of November 2025, the subchannels are as follows: The main channel, 11.1, delivers the NBC primary feed, encompassing network news programs like NBC Nightly News, primetime dramas and comedies such as The Voice and Saturday Night Live, daytime talk shows, and major sports coverage including NFL games and the Olympics. Subchannel 11.2 airs , a channel highlighting videos and lifestyle programming tailored to rural and Southern audiences. Outlaw includes music performances from artists like and modern country stars, alongside shows on ranch life, cooking, and outdoor activities that reflect regional traditions. Subchannel 11.3 airs , a network dedicated to westerns and action movies, which has been available on KCBD since 2016. Grit focuses on classic films and series featuring rugged heroes, gunfights, and frontier adventures, with representative titles including works by and that emphasize themes of justice and resilience. Subchannel 11.4 carries , a network featuring crime dramas and mystery series. Subchannel 11.5 airs , a offering classic sitcoms and humorous programming. Subchannel 11.6 airs , a and reality focusing on and investigations. The station operates under ATSC 1.0 standards for its current setup, with bandwidth typically divided to prioritize the main channel's transmission while accommodating subchannels.

Digital transition and broadcast details

KCBD began a in May 2002, becoming the first in the Lubbock market to do so, initially operating on VHF channel 11 with an () of 15 kW using a non-directional . The station's digital facility was constructed in accordance with () allotments for the initial rollout, allowing simulcasting of analog and digital signals during the transition period. On June 12, 2009, KCBD ceased analog transmissions over VHF channel 11 at approximately 1 a.m. as part of the nationwide full-power mandated by . Viewers relying on over-the-air antennas were required to rescan their digital tuners or converter boxes to continue receiving KCBD's signal on 11.1, with the station providing guidance through public service announcements to assist the transition. Following the 2009 transition, KCBD made adjustments to its digital operations to enhance coverage and reliability. The station's ERP was increased in subsequent years to improve signal strength across the Lubbock Designated Market Area (DMA), which encompasses approximately 176,000 television households and serves a population of over 400,000 people with its primary signal covering about 9,394 square miles. As part of the FCC's 2017 broadcast television spectrum incentive auction repacking process, completed in 2019, KCBD maintained its assignment to VHF channel 11 but benefited from overall spectrum optimization that facilitated better reception in fringe areas. In 2021, , KCBD's owner, requested and received FCC approval to relocate the station's digital operations from VHF channel 11 to UHF channel 36 to address propagation challenges associated with low-band VHF signals and to enable higher power output for broader coverage. This shift allowed for an increase to 1,000 kW, significantly boosting the station's reach while complying with post-repacking requirements. In late 2024, further FCC authorization permitted a channel swap, moving KCBD to UHF channel 35 while preserving its 11 mapping and enabling subchannel expansions for additional programming. These adjustments ensured robust over-the-air service throughout the Lubbock without the need for dedicated translators in rural areas.

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