Kassy, born Kim So-yeon (김소연) on October 6, 1995, in Cheongju, South Korea, is a South Korean singer-songwriter and rapper recognized for her emotive R&B ballads and deep vocal tone.[1][2][3] Debuting under Nextar Entertainment on August 25, 2015, with the digital single "In My Bed," she quickly gained attention for her soulful style blending hip-hop elements and heartfelt lyrics.[1][4][5]Her career breakthrough came in 2016 when she competed on the Mnet survival show Unpretty Rapstar 3, where she was eliminated in the early rounds, showcasing her rapping skills alongside established artists and boosting her visibility in the K-pop scene.[1][5][6] Since then, Kassy has released five extended plays, including I Want Love (2018), Rewind (2019), Memories of Autumn (2020), Old Story (2021), and Cold Day (2022), along with numerous singles and soundtrack contributions that explore themes of love, heartbreak, and personal growth.[3][7] Her music often features introspective storytelling, earning praise for its emotional depth and her ability to convey vulnerability through performance.[8][9]As of November 2025, Kassy continues to evolve as an artist, with her upcoming 10th-anniversary concert titled The Tenth Season, Still scheduled for December 13–14, 2025, at GB Gavin Art Hall in Seoul, featuring previews of new material and celebrating her decade-long journey in the industry.[10] Beyond music, she has contributed to various television soundtracks and remains active in South Korea's urban pop landscape, solidifying her status as a versatile vocalist with a dedicated fanbase.[7][11]
Early life
Childhood and family
Kassy was born Kim So-yeon on October 6, 1995, in Cheongju, the capital city of North Chungcheong Province, South Korea.[2][12]Details about her family background, including her parents and any siblings, remain private, with limited public information available to respect her personal life.[3] Kassy was raised in Cheongju during her formative years, where she developed an early interest in music through casual singing and local influences, which later shaped her affinity for ballad and R&B genres.
Education and early interests
Kassy grew up in Cheongju, North Chungcheong Province, South Korea, attending local schools in her hometown throughout her formative years. She completed her high school education during her senior year navigating decisions about university admission and future career paths.From a young age, Kassy aspired to become a singer, a dream she nurtured despite initial opposition from her parents who encouraged more conventional pursuits. This passion for music shaped her early interests, leading her to explore singing as a means of personal expression long before entering the industry.[13][14]In her final year of high school, amid deliberations over higher education, Kassy resolved to pursue music professionally, motivated by the fear of lifelong regret if she did not attempt it. She began intensive preparation around age 18 or 19, honing her vocal and songwriting abilities through dedicated practice before auditioning for entertainment agencies and transitioning to trainee life.[13][14]
Career
Debut and early releases (2015–2016)
Kassy signed with Nextar Entertainment in 2015, initially preparing for a girl group debut before transitioning to a solo career under the agency's guidance.[15] This move marked her formal entry into the South Korean music industry as Kim So-yeon, adopting the stage name Kassy.[16]Her debut single, "In My Bed" (침대 위에서), was released on August 25, 2015, introducing her as a solo artist blending ballad and R&B elements with emotive vocals and introspective lyrics about longing.[1] The track, produced under Nextar Entertainment, received modest attention upon release, peaking outside the top tiers of major charts like Gaon but establishing her presence in the R&B scene through digital platforms.[2] Early promotions included appearances on music programs such as Music Bank and Inkigayo, where she performed the song to build initial visibility among audiences.[17] Follow-up releases in late 2015, including the single "Ooh Ooh Ooh" featuring Eluphant on November 30, continued this trajectory with non-charting tracks that experimented with upbeat R&B rhythms, though they garnered limited commercial success at the time.[18]In 2016, Kassy expanded her profile by participating in Mnet's survival rap competition Unpretty Rapstar 3, which premiered on July 29 and showcased her versatility beyond ballads.[19] Competing against established female rappers, she highlighted her rapping skills in challenges like the 1:1 elimination battle against Giant Pink in episode 3, delivering flows that emphasized her vocal adaptability despite her ballad background.[19] Although eliminated early in the third episode, her performances, including a notable singing showcase in the "Dream" music video segment, drew positive reactions for her charisma and helped cultivate an initial fanbase interested in her multifaceted artistry.[17]
Breakthrough via competitions and collaborations (2017–2018)
That same year, Kassy secured her first major collaboration on the single "Our Story" (남녀의 온도차), featuring alongside singer Hwang Chi-yeul and Red Velvet's Seulgi. Released on February 21 as part of Hwang's Fall, in Girl Vol. 3 project, the ballad captured emotional nuances of relationships through harmonious vocals, significantly boosting Kassy's profile among K-pop listeners.[20] The track's warm reception underscored her growing appeal as a vocalist, paving the way for further opportunities in vocal-centric projects.As Kassy transitioned toward a ballad-focused image, she began contributing to drama soundtracks, establishing herself in emotive, narrative-driven music. In June 2017, she released "Good Morning" for the popular series Fight for My Way, a gentle acoustic track that complemented the drama's themes of ambition and romance, earning praise for her tender delivery. Later that July, her OST "The Day I Dream" (꿈꾸던 날) for Bride of the Water God further highlighted her soaring ballads, blending fantasy elements with heartfelt lyrics to enhance the show's mystical atmosphere. These contributions solidified her reputation in vocal performances.Kassy's breakthrough culminated in December 2018 with the release of her single "The Day Was Beautiful" (그때가 좋았어), a poignant ballad reflecting on past joys that resonated widely with listeners. The track peaked at No. 3 on the Gaon Digital Chart and amassed over 596 million streams in its first half-year, marking her first major chart success and shifting her career toward mainstream ballad stardom.[21]
Commercial success and EPs (2019–2021)
In 2019, Kassy solidified her position in the South Korean music scene with the release of her second extended play, Rewind, on September 5 through Nextar Entertainment. The EP, consisting of four tracks including the lead single "Story of Night Fall," explored themes of love and reminiscence through her signature emotive balladry, marking a maturation in her artistry following her earlier singles. The project received critical acclaim for its heartfelt lyrics, co-written by Kassy herself, and contributed to her growing recognition as a leading ballad vocalist.Building briefly on the momentum from her 2018 breakthrough single "The Day Was Beautiful," which had already garnered widespread attention, Rewind propelled Kassy to further awards success. At the 9th Gaon Chart Music Awards in January 2020, she was honored with the Discovery of the Year – Ballad award for her rising impact in the genre.[22] Additionally, the EP earned her the Hip Hop & R&B Award at the 29th Seoul Music Awards later that year, affirming her versatility within R&B-infused ballads.[23]Kassy continued her ascent in 2020 with the release of her third EP, Memories of Autumn, on October 26, featuring the poignant title track "Are You Fine" alongside introspective songs like "Nap" and "If This Is Love." This collection deepened her exploration of autumnal melancholy and emotional depth, resonating with fans through its acoustic arrangements and personal storytelling.[24] That same year, she collaborated with MAMAMOO member Solar on the duet single "A Song From The Past," released on January 16, which blended their vocal harmonies in a nostalgic retro ballad and highlighted Kassy's collaborative prowess.[25]Her commercial peak during this period was further bolstered by standout soundtrack contributions, showcasing her ability to capture dramatic narratives. In November 2020, Kassy lent her voice to "Love Me Like You Used To" for the tvN drama Start-Up, a heartfelt ballad that underscored the series' themes of ambition and romance.[26] The following year, her track "One Sunny Day" from the Hometown Cha-Cha-Cha OST, released in September 2021, became a fan favorite with its uplifting melody, exemplifying her over 10 OST appearances that established her as a go-to artist for emotional depth in television soundtracks.[27] These releases not only charted well on digital platforms but also amplified her visibility, cementing her status as a ballad powerhouse by 2021.
Recent activities and agency transition (2022–2025)
In 2022, Kassy released her fifth extended playCold Day on November 29, under Nextar Entertainment, featuring the lead single "Cold Breeze Is Blowing" which explored themes of seasonal melancholy and emotional resilience. Earlier that year, on May 19, she issued the single album Love & Hate, a four-track project delving into the dualities of affection and separation, with the title track "Always Love You" achieving a peak position of #4 on the Circle Digital Chart and accumulating over 313 million streams by year's end.[28][29] Building on the sustained popularity from her prior EPs, these releases solidified her presence in the ballad genre.Kassy maintained her momentum in soundtrack contributions throughout 2022, including the poignant single "Aching" for the second part of the Netflix series Alchemy of Souls, released on July 3, which highlighted her emotive vocal delivery in a fantasy drama context.[30]In 2023, she continued with OST appearances, such as "My Sea" for the web seriesTrip: Playlist and "Stay With Me" for Castaway Diva, further showcasing her vocal range in romantic and dramatic narratives.[31] The following year, Kassy released her sixth EP, Full Bloom, on March 9, 2024, featuring tracks that delved into themes of growth and reflection, marking a creative evolution in her discography.[32]On September 1, 2025, Kassy concluded her contract with Nextar Entertainment after nearly a decade with the agency.[33] She later signed with BLIX Entertainment, marking a new chapter in her career management.[12] In late 2025, she collaborated with veteran producer Cho Young-soo on his Nexta Project single "The Sadness Between Us, Just Friends," released on November 15, blending her signature ballad style with introspective lyrics about unspoken emotions in friendships.[34] To commemorate her 10th debut anniversary, Kassy announced her concert "Tenth Season, Still," scheduled for December 13 and 14 at GB Gavin Art Hall in Seoul, promising a retrospective of her musical journey.[35]
Artistry
Musical style
Kassy's musical style is primarily rooted in ballad and contemporary R&B genres, characterized by introspective and emotionally charged compositions that emphasize vulnerability and relational dynamics.[8] Her work often blends smooth R&B grooves with the melodic depth of Korean ballads, creating a sound that resonates through heartfelt delivery and subtle rhythmic elements. Early releases, such as her 2015 debut single "In My Bed," incorporated R&B influences with hints of hip-hop and rap, reflecting her initial foray into versatile vocal expressions during competitions like Unpretty Rapstar 3. Over time, her style has evolved toward more emotive, ballad-centric tracks, prioritizing acoustic-driven vocals that highlight raw sentiment over complex beats.[8]A hallmark of Kassy's artistry is her soulful, high-range vocals, which convey depth and intensity, making her particularly suited for original soundtrack (OST) contributions in Korean dramas. These vocals often soar effortlessly in the upper registers, infusing songs with a sense of longing and emotional release, as seen in OSTs like "Aching" from Alchemy of Souls. Her singing incorporates subtle acting techniques to enhance expressiveness, allowing her to navigate diverse emotional tones while maintaining a sincere, unadorned quality. This vocal prowess has enabled her to explore brighter, lighter melodies in recent works, such as the 2023 single "Crush on You," marking a departure from her predominant melancholic ballads toward more uplifting pop-infused arrangements.[15]Lyrically, Kassy's music centers on themes of love, heartbreak, and nostalgia, capturing the bittersweet nuances of relationships through relatable, honest narratives. Songs frequently evoke autumnal introspection and farewells, providing comfort to listeners navigating personal loss or reflection. In extended plays like Rewind (2019), her production favors cohesive, story-like sequencing of ballads that trace the arc of romance—from affection to dissolution—without ornate embellishments, allowing the vocals and themes to take precedence. This approach underscores her commitment to authenticity, where emotional resonance trumps elaborate production.[9][15][36]
Influences and songwriting
Kassy's musical influences draw from a blend of genres, beginning with her early exposure to rap during her participation in the 2016 survival show Unpretty Rapstar 3, where she competed and developed versatility in vocal delivery.[1] This experience introduced her to hip-hop elements, contrasting her primary focus on emotive ballads rooted in South Korean traditions.[15]As a singer-songwriter, Kassy emphasizes honest, unadorned lyrics to convey personal emotions, often drawing from her introverted nature to articulate feelings she struggles to express verbally.[15] Her songwriting process involves note-taking during everyday moments like walks, allowing her to capture raw, relatable narratives about love, heartbreak, and longing.[36] She received co-writing credits for the title track "I Want Love" on her 2018 EP of the same name, collaborating with producer Jo Young-soo to explore themes of yearning for affection.[37] Similarly, on her 2022 EP Cold Day, Kassy penned lyrics for tracks like "Cold Breeze Is Blowing," infusing personal reflections on separation and solace into the ballad format.[38]Collaborations with veteran producer Jo Young-soo have significantly shaped her evolving sound, particularly in her 2025 single "The Sadness Between Us, Just Friends" from the Nexstar Project, where she contributed as co-lyricist to deepen its emotional resonance.[34] These partnerships highlight her growth toward a more mature, introspective style, integrating subtle R&B inflections with her ballad foundations to enhance narrative depth in recent releases.[39]
Discography
Extended plays
Kassy's extended plays represent a progression in her discography, beginning with themes of longing for love and evolving toward reflective explorations of relationships, heartbreak, and seasonal melancholy, often delivered through her signature emotive balladry. These releases, typically comprising four to six tracks, have emphasized cohesive narratives centered on personal emotions rather than standalone hits, contributing to her reputation as a vocalist adept at conveying vulnerability. While her physical album sales have remained modest on the Circle Album Chart, the EPs have seen stronger digital traction, with lead singles accumulating millions of streams and views across platforms like Spotify and YouTube Music.[7]Her debut extended play, I Want Love (Korean: 사랑받고 싶어), released on January 18, 2018, marked Kassy's first full mini-album after years of singles and OST contributions. The EP captures an optimistic yet yearning tone, with the title track expressing a search for genuine affection amid past heartaches. It features a mix of pop-ballad arrangements, highlighting her clear, soaring vocals. The tracklist includes:
The lead single, "I Want Love," portrays Kassy wandering in search of a lost love, underscoring the EP's theme of hopeful reconnection.[40][41][42]Rewind, Kassy's second EP, arrived on September 5, 2019, shifting toward a more nostalgic lens on romance with autumnal imagery evoking fading relationships. Described as a journey through the stages of love—from breakup pangs to wistful acceptance—the collection blends R&B-infused ballads and mid-tempo tracks, allowing Kassy to showcase her interpretive depth. Its tracklist is:
No.
Title
Length
1.
Story of Night Fall (가을밤 떠난 너)
4:14
2.
Love Sunset (feat. Jay Moon) (우리 사랑이 저무는 이 밤)
3:20
3.
You and I in This Hard Day (지친 하루 끝에 너와 나)
3:34
4.
Like a Dream (꿈만 같은 일이야)
3:17
5.
Story of Night Fall (Inst.)
4:14
The title track, "Story of Night Fall," serves as the lead single, capturing the melancholy of parting under a fall night sky and resonating with listeners through its emotional lyricism.[43][36]Released on October 26, 2020, Memories of Autumn (Korean: 추(秋)억) deepens the introspective turn, drawing on seasonal motifs to reflect on past joys and regrets in love. The EP's acoustic and R&B elements emphasize quiet contemplation, with Kassy's warm timbre conveying subtle heartache. The tracklist comprises:
"Are You Fine" leads the release, posing rhetorical questions about an ex's happiness while underscoring the EP's theme of lingering autumnal memories.[24]Kassy's fourth EP, Old Story (Korean: 옛이야기), was released on October 28, 2021, featuring acoustic arrangements with a retro sensibility that evoke nostalgic reflections on past romances and pure emotions. The collection emphasizes emotional ballads centered on memories and inevitability in love, showcasing her tender vocal delivery. The tracklist is:
No.
Title
Length
1.
Poem for You (나 그댈위해 시 한편을 쓰겠어)
3:39
2.
Pure Love (순애보)
3:40
3.
Yesterday (예스터데이)
3:28
4.
Unavoidable (피할 수 없는)
3:24
5.
Poem for You (Inst.)
3:39
The lead single, "Poem for You," captures the essence of writing a poem for a lost love, aligning with the EP's theme of sentimental retrospection.[44]Kassy's fifth EP, Cold Day (Korean: 추운날), came out on November 29, 2022, embracing wintery isolation to comfort those grappling with breakups and unfulfilled longing. Framed as a balm for emotional fatigue, it features folk-ballad stylings that highlight her ability to blend tenderness with resilience. The tracklist is:
The titular lead single, "Cold Breeze Is Blowing," evokes a chilling wind as a metaphor for emotional distance, reinforcing the EP's consolatory focus on healing from separation.[45][46]Kassy's sixth EP, Full Bloom (Korean: 꽃피움), released on March 6, 2024, explores the full cycle of love from beginning to end, incorporating spring imagery to depict renewal, reasons for staying, and methods of parting. The EP blends ballad elements with subtle pop influences, highlighting her growth in conveying complex relational dynamics. The tracklist includes:
No.
Title
Length
1.
Love Fool (속는 셈 치고 다시 만나자)
3:11
2.
Spring Bloom (시작해 봄)
2:43
3.
My Reason (나의 이유)
3:33
4.
How to End (이별법)
3:36
5.
Love Fool (Inst.)
3:11
The lead single, "Love Fool," suggests a willingness to be fooled again for the sake of reunion, encapsulating the EP's theme of love's persistent, blooming nature despite hardships.[47]Across these works, Kassy's six EPs demonstrate a thematic maturation from eager romantic pursuit to poignant self-reflection and cyclical renewal, bolstered by her consistent digital performance where individual tracks often outperform album sales in streams and engagements.
Single albums
Kassy's single albums serve as compact digital releases, typically comprising 2 to 4 tracks, functioning as quick-release projects that deliver focused emotional explorations between her extended plays.[48]Love & Hate, released digitally on May 19, 2022, by Nextar Entertainment, stands as a primary example of this format, featuring four tracks: the upbeat "Don't Wanna Leave Tonight" capturing the thrill of nascent romance, the melancholic "Hate You" delving into breakup fatigue, and their respective instrumental versions.[8][48][28] The album's artwork, designed by Kim Bun-hong at Feather Design, played a key role in shaping its dual-track concept, visually and thematically balancing affection against separation.[49][8]Promotion centered on the album's contrasting motifs, with Kassy explaining in interviews that "love could mean two things... gravitate toward love or breaking up," tying into personal reflections on relationships and timed with her solo concert Kassy's Concert: I Want Love on May 21–22, 2022, at Yes24 Live Hall in Seoul.[8][50] As a streaming-focused endeavor without physical sales, it emphasized digital accessibility and charted modestly on platforms like Melon, bridging her 2021 EP Old Story to later targeted singles such as "Always Love You," which extended themes of persistent devotion.[8]
Singles as lead artist
Kassy debuted as a lead artist with the digital single "In My Bed" on August 25, 2015, a mid-tempo R&B track that showcased her versatile vocals blending singing and rapping but failed to enter major South Korean charts like the Gaon Digital Chart. Early follow-ups, such as "Listen to This Song" released on November 22, 2017, and "I Want Love" on January 18, 2018, similarly emphasized introspective themes of love and longing, helping establish her ballad-centric image without achieving notable chart success.[51]Her breakthrough arrived with "The Day Was Beautiful" on December 31, 2018, a poignant ballad reflecting on past relationships that peaked at number 3 on the Gaon Digital Chart, marking her first top-10 entry and earning platinum certification from the Korea Music Content Association for over 100 million digital points.[52] The accompanying music video, featuring serene, memory-evoking visuals of everyday nostalgia, has amassed over 47 million views on YouTube, underscoring her ability to connect emotionally with listeners through simple, heartfelt promotions on music shows.[53]Subsequent singles demonstrated sustained growth in chart performance, transitioning from modest placements to consistent top-10 contention. For instance, "Always Love You," released on February 7, 2022, as a remake of a classic ballad, reached number 4 on the CircleDigitalChart and accumulated 313 million digital points by year-end, highlighting her enduring appeal in the ballad genre.[29] The track's promotional video, centered on themes of unwavering affection with intimate close-up shots, further solidified her reputation for evocative, viewer-relatable content that often exceeds 10 million views. Later releases like "Don't Wanna Leave Tonight" in May 2022 and "Crush on You" in June 2023 continued this upward trajectory, frequently entering the top 20 and tying into her promotions emphasizing raw emotional delivery during live performances.[9]
Soundtrack appearances and collaborations
Kassy has made significant contributions to Korean drama soundtracks, with over 14 appearances since 2017, often delivering emotive ballads that enhance the narrative depth of romantic and fantasy series. Her OST tracks frequently capture themes of longing, reunion, and bittersweet love, aligning with the dramatic arcs of the shows they accompany. Many of these songs have achieved notable success on specialized OST charts in South Korea, underscoring her role in elevating drama viewership through music.[54]One of her early breakthroughs came with "Good Morning" for the 2017 sports romance drama Fight for My Way, which follows underdogs pursuing dreams in professional athletics and personal relationships; the track peaked at No. 62 on the Gaon Digital Chart and amassed over 85,000 downloads, becoming a fan favorite for its uplifting melody. In 2020, Kassy released "Love Me Like You Used To" (날 사랑한 처음의 너로 돌아와) as Part 15 of the Start-Up OST, a series depicting ambitious young entrepreneurs navigating the competitive tech startup scene amid budding romances; this poignant ballad topped several OST-specific charts upon release. The following year, her contribution to Hometown Cha-Cha-Cha, "One Sunny Day," served as Part 2 for the heartwarming romantic comedy about a city dentist relocating to a coastal village and finding community and love; it reached No. 107 on the Gaon Digital Chart and dominated OST rankings, praised for evoking nostalgic seaside serenity. In 2022, "Aching" (아리운) from Alchemy of Souls Part 2 captured the fantasy drama's essence of soul-swapping assassins and forbidden bonds in a magical world, securing top positions on OST charts and contributing to the show's cultural phenomenon status. Other notable OSTs include "Dreaming" for the 2017 fantasy romance The Bride of Habaek, about a water god's modern-day trials in love, and "Nothing Left to Say" for the 2021 supernatural rom-com My Roommate Is a Gumiho, exploring a human-gumiho cohabitation; both tracks highlighted her versatile vocal delivery and charted prominently in their respective drama soundtracks.[55][26]
Beyond solo OST efforts, Kassy has engaged in notable collaborations that blend her R&B style with other artists' strengths. In 2016, she featured on "My Hero" (나의 영웅) alongside Super Junior's Leeteuk and EXO's Suho for SM Station Season 1, a heartfelt tribute to everyday heroes that peaked at No. 177 on the Gaon Digital Chart. That same year, she joined a ensemble including B1A4, BTOB's Seo Eunkwang and Lee Changsub, A-JAX, APRIL, OH MY GIRL, and Heo Young-ji for "The Love of Fingertips" (손끝에 닿는 사랑), a collaborative track tied to charitable themes. In 2020, Kassy teamed up with MAMAMOO's Solar for "A Song from the Past" (이 노랜 꽤 오래된 거야), a nostalgic duet reflecting on faded memories that resonated during live performances. Most recently, in November 2025, she participated in Cho Young-soo's Nexta Project with the single "The Sadness Between Us, Just Friends," exploring the melancholy of platonic boundaries in modern relationships; the release marked her continued evolution in collaborative projects under her agency. These features not only expanded her artistic reach but also amplified her presence in "other charted songs" categories across major platforms.[56][57][34]
Filmography
Television shows
Kassy first gained significant television exposure through her participation in the Mnet survival rap competition Unpretty Rapstar 3 in 2016, where she competed as one of the challengers aiming to showcase her rapping skills alongside established female rappers.[19] In the show's third episode, Kassy faced elimination after receiving the lowest preliminary scores and was pitted against Grace in a 1-vs-1 death matchbattle, ultimately losing and being permanently eliminated from the competition.[19] Her appearance on the program highlighted her versatility as a budding artist transitioning from singing to rap challenges, though her early exit limited further progression.[58]In 2019, Kassy appeared as a masked contestant on MBC's King of Mask Singer during episodes 201 and 202, performing under the alias "Destiny" and delivering a cover of Lee So-ra's "I'm Happy" (난 행복해) in the preliminary rounds. Her identity was revealed after failing to advance beyond the initial matchups, allowing viewers to appreciate her vocal prowess in an anonymous format that emphasized pure singing ability over celebrity status.[59] This guest spot contributed to her growing recognition in variety programming, drawing attention to her emotive ballad style amid the show's competitive musical duels.Kassy served as a regular cast member on SBS's music variety show The Listen: Wind Blows in 2021, joining vocalists Solji, Kim Na-young, Oh My Girl's Seunghee, and HYNN to form a temporary project group called "The Listen." The four-episode series followed the group on a musical journey through Mokpo, where they explored local sites, held busking performances, and covered songs like BTS's "Butter" and their original track "Red Sunset" (붉은 노을), fostering collaborative performances that showcased their harmonious vocals.[60] Her involvement in the program enhanced her visibility as a team player in ensemble settings and led to the release of a group OST album, Nemo, which featured their joint recordings.[61]In 2024, Kassy made her acting debut in the romantic comedy drama Reunion Counseling (매일 재회해 드립니다), portraying the character Lee Na Rae in this 8-episode series about a reunion consulting app.[62]Beyond these key appearances, Kassy has made recurring guest spots as a performer on major music programs, including KBS2's Music Bank, where she promoted singles like "Let It Rain" (비야 와라) in 2017 and "I Want Love" (사랑받고 싶어) in 2018.[63][64] Similarly, she performed on SBS's Inkigayo, notably with "Are You Fine?" (행복하니) in 2020, using these platforms to highlight her latest releases and connect with fans through live stages.[65] These variety and music show outings have consistently boosted her profile in the South Korean entertainment landscape.[59]
Web content
Kassy made her notable foray into web content through the interactive online series Bimil:ier (Secret: Atelier) in 2021, a YouTube-based program where participating artists co-create songs inspired by viewer-submitted personal stories about love and heartbreak.[66] In the series' episodes featuring Kassy, she discussed themes of unrequited crushes, shared her songwriting process, and performed acoustic versions, culminating in the release of the OST tie-in single "Bimil:ier Vol.2 'Waiting for Spring'."[67] These episodes, which encouraged fan participation through story submissions, highlighted her ability to connect intimately with audiences in a digital format, with individual videos accumulating over 40,000 views each.[68]Post-2021, Kassy expanded her online presence with appearances in web variety formats, including live performance sessions on platforms like K-Poppin'. In 2023, she delivered intimate acoustic renditions of tracks such as "Soulmate" and "Cold Breeze is Blowing" during K-Poppin' episodes, showcasing her vocal range in a casual, fan-oriented setting.[69] These sessions, part of Arirang's online K-pop content, typically drew thousands of views and fostered real-time fan interactions through comments and shares.[70] Additionally, her official YouTube channel features live clips from promotional events, further engaging followers with behind-the-scenes glimpses into her performances.[71]Her digital endeavors represent an extension of her broader media career, allowing for more direct and interactive fan engagement beyond traditional broadcasts. Overall, Kassy's web content has emphasized emotional storytelling and live music delivery, with cumulative views across platforms exceeding hundreds of thousands, underscoring her growing online influence among ballad enthusiasts.[72]
Awards and nominations
Awards
Kassy has received recognition for her ballad and R&B contributions early in her career, earning several notable awards in 2019 and 2020.[22][23]
Kassy has received several nominations across major South Korean music awards, particularly recognizing her work in ballad and OST categories. These acknowledgments underscore her consistent presence in the industry for emotive vocal performances, though she has not secured wins in these instances.At the Melon Music Awards, Kassy was nominated for Best OST in 2017 for "Good Morning," a track from the drama My Golden Life.[74] In 2019, she earned a nod in the Best Ballad/R&B category for "The Day Was Beautiful," the OST for Something in the Rain.[75] She received another nomination in 2022 for Best Female Solo Artist, highlighting her overall artistry that year.[76]The Golden Disc Awards also recognized her in the Digital Song Division Bonsang at the 34th ceremony in 2020 for "The Day Was Beautiful."[77]In the Seoul Music Awards, Kassy was nominated for the Ballad Award at the 32nd edition in 2023 for "Always Love You."[78]These nominations reflect Kassy's niche in heartfelt ballads and drama soundtracks, with frequent nods in OST-related and vocal-focused categories from 2017 to 2023.