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Lemon Tree Hotels

Lemon Tree Hotels Limited (LTHL) is an hospitality company founded in 2002 by Patanjali G. Keswani, operating a diverse portfolio of hotels in the upscale, upper-midscale, midscale, and economy segments primarily across and select international markets including , , and the UAE. As of September 2025, the company manages 121 operational hotels comprising 10,956 keys in 78 destinations, with a development pipeline of 121 additional hotels adding 9,118 keys, bringing the total portfolio to 242 properties and 20,074 keys. The company opened its inaugural property, a 49-room , in in May 2004, pioneering the mid-market segment in with a focus on affordable luxury, vibrant design, and efficient operations. Under Keswani's leadership as Chairman and Managing Director, LTHL has grown into the largest mid-priced chain in and the third-largest overall, emphasizing sustainable practices aligned with global standards such as GRI, SASB, and GRESB for (ESG) disclosures. LTHL's brand portfolio includes Aurika Hotels & Resorts for upscale luxury experiences; Lemon Tree Premier and Keys Prima targeting upper-midscale business and leisure travelers; Lemon Tree Hotels and Keys Select for midscale comfort; and Red Fox by Lemon Tree Hotels and Keys Lite for economy-conscious stays with essential amenities. The company employs a mix of ownership, lease, management, and franchise models to expand its footprint, with a strong emphasis on key urban and emerging markets to cater to both domestic and international guests seeking value-driven hospitality. LTHL went public in April 2018, listing on the Bombay Stock Exchange (BSE: 541233) and National Stock Exchange (NSE: LEMONTREE), and continues to prioritize innovation in guest services, including loyalty programs and direct booking incentives.

History

Founding and early years

Lemon Tree Hotels was founded in 2002 by , commonly known as , as an hospitality company aimed at the mid-priced hotel segment to capitalize on the growing demand for affordable accommodations amid India's . The company's first property, a 49-room hotel under the Lemon Tree brand, opened in May 2004 in Gurgaon (now Gurugram), Haryana, marking the initial step in establishing a presence in key urban markets. In its early years, Lemon Tree pursued an expansion strategy centered on a mix of owned, managed, and franchised properties, primarily targeting tier-1 and tier-2 cities across India to leverage rising business and leisure travel in these areas. During the post-2000s period, the Indian hospitality sector faced challenges such as an oversupply of upscale and luxury hotels, which accounted for about 80% of branded supply, leaving a gap in mid-scale options amid fluctuating economic conditions and high development costs. differentiated itself by offering "affordable luxury"—comfortable, value-driven stays with modern amenities at mid-priced rates, appealing to the untapped demand from business travelers and middle-class tourists.

Public listing and acquisitions

Lemon Tree Hotels transitioned to a publicly listed entity through its (IPO), which was subscribed via an offer for sale of 185.5 million equity shares at a price band of ₹54-56 per share. The shares listed on the National Stock Exchange (NSE) under the symbol LEMONTREE and on the (BSE) under the code 541233 on April 9, 2018, marking the company's entry into public markets and providing a platform for future capital raising to fuel expansion initiatives. Although the IPO proceeds went to selling shareholders, the listing enhanced the company's visibility and access to equity financing for growth in the hospitality sector. In November 2019, Lemon Tree Hotels acquired Berggruen Hotels Private Limited, the owner of the Keys Hotels brand, for an enterprise value of ₹605 . This deal added 11 properties, including 936 owned rooms across six cities and management contracts for an additional 975 rooms, significantly bolstering the company's footprint in the midscale and economy segments. The acquisition expanded Lemon Tree's total inventory to approximately 7,800 rooms in 77 hotels across 45 destinations, positioning it as a leading player in India's mid-priced hotel market. Following the IPO, Lemon Tree emphasized asset-light expansion by prioritizing managed and franchised hotel models, which allowed the company to grow its portfolio with minimal capital expenditure. This strategy involved signing management contracts with third-party owners and franchise agreements, enabling rapid scaling while leveraging the company's brands and operational expertise. By 2022, this approach had contributed to adding several properties to the pipeline, supporting overall revenue growth amid a shifting industry landscape. The severely disrupted Lemon Tree's operations starting in March 2020, when imposed a nationwide , leading to the temporary closure of all 52 owned, managed, and franchised properties and a sharp decline in occupancy from 74.3% pre-crisis levels. To mitigate financial strain, the company implemented cost-control measures, including salary reductions for senior leadership and for revenue drops of up to 40-60%, while maintaining employee welfare through deferred payments and training programs. Recovery efforts from 2021 to 2022 focused on phased reopenings, enhanced safety protocols, and targeted marketing to domestic leisure travelers, resulting in gradual occupancy improvements and a return to positive EBITDA by mid-2021. By 2022, these strategies helped stabilize operations as demand rebounded.

Recent developments

In October 2025, Lemon Tree Hotels signed development management and license agreements with RJ Corp Limited for two upscale properties under its Lemon Tree Premier brand: one in , , and another in Guwahati, Assam, each expected to feature approximately 300 rooms. These additions target growing tourism hubs, with the Ayodhya hotel capitalizing on the region's religious significance and the Guwahati property incorporating 50 serviced apartments to serve business and leisure travelers. Earlier in March 2025, the company expanded into emerging tourist markets by signing license agreements for two midscale properties under the Keys Select brand: one in , , with 54 rooms, slated to open in fiscal year 2026, and another in , , proposed for fiscal year 2028. Both will be managed by subsidiary , enhancing presence in pilgrimage and coastal destinations. In August 2025, Lemon Tree Hotels' subsidiary Fleur Hotels Limited won a competitive bid from the for a 2.2-acre land parcel in , , to develop and operate a five-star under the Aurika , with an annual fee of ₹27.19 —about 50% above the reserve price. This project, one of the largest luxury hotels in the city, aligns with the DDA's revamped land licensing policy and is projected to involve an investment exceeding ₹10,000 . The company has continued its international push, with operational properties including Lemon Tree Hotel in , UAE, since 2019, and expansions into and , with properties such as the Lemon Tree Premier in , , (opened April 2024), the Lemon Tree Resort in , (opened December 2024), and an upcoming launch in , . As of June 30, 2025, Lemon Tree Hotels' portfolio includes 116 operational hotels with over 10,600 rooms and a pipeline of 110 additional hotels encompassing approximately 7,770 rooms, totaling 226 properties across and abroad. On November 7, 2025, the company opened its latest managed property, Lemon Tree Premier, , marking another milestone in its expansion. Additionally, on November 15, 2025, Lemon Tree Hotels signed a license agreement for Keys Select by Lemon Tree Hotels, , , a 52-room midscale property to be managed by subsidiary Carnation Hotels Private Limited, expected to open in fiscal year 2028.

Operations

Brands and offerings

Lemon Tree Hotels operates a diverse of seven hotel brands, spanning upscale to economy segments, all emphasizing upbeat, efficient, and guest-centric service. The company's brands are designed to cater to various traveler needs within the mid-market spectrum, focusing on comfort, , and value. Aurika Hotels & Resorts targets seekers with stylish, elegant accommodations and exceptional experiences in stunning ambiences. Lemon Tree Premier serves upper midscale business and leisure travelers, offering personalized services, premium amenities, spas, and award-winning dining. Keys Prima, also upper midscale, provides exclusive for premium guests, featuring spas, salons, pools, and diverse dining options alongside impeccable service. In the midscale category, Lemon Tree Hotels delivers uplifting experiences for business and leisure visitors through warm , efficient operations, high standards, and quality food for restful stays. Keys Select complements this with comfortable, convenient stays emphasizing , good food, and reliable sleep for similar travelers. For economy-conscious guests, by Lemon Tree Hotels offers no-frills, lively accommodations with bold interiors, clean rooms, safety features, , cafés, gyms, and meeting rooms. Keys Lite provides affordable, stress-free options with hygienic rooms, essential amenities, food selections, and robust security. These brands collectively uphold a of stylish, sustainable with a focus on community and environmental responsibility. Key offerings across the brands include the Infinity Rewards , which enables members to earn and redeem reward coins for benefits like room upgrades, free nights, and exclusive perks, applicable at all properties with tiered levels starting from Silver. Dining experiences vary by brand but generally feature vibrant cafés, multi-cuisine restaurants, and in-room options tailored to guest preferences, from casual bites at economy hotels to gourmet selections at upscale ones. Event spaces, such as meeting rooms and banquet halls, are available in midscale and upper brands for conferences, weddings, and social gatherings, supporting efficient and flexible hosting. The Keys brands—Prima, Select, and Lite—were integrated into the portfolio through the 2019 acquisition of Berggruen Hotels for approximately ₹471 crore, enhancing Lemon Tree's select-service models in upper midscale, midscale, and economy segments.

Properties and geographic reach

As of September 2025, Lemon Tree Hotels operates 121 hotels comprising 10,956 keys across 78 destinations. The development pipeline includes 121 properties adding 9,118 keys, bringing the total portfolio to 242 hotels with 20,074 keys. The majority of Lemon Tree Hotels' properties are concentrated in , spanning tier-1 cities such as and , as well as tier-2 locations including . The company maintains an emerging international footprint in , with hotels in and Chitwan; , including a resort in ; and the UAE, featuring a in . Lemon Tree Hotels employs an asset-light model, with approximately 34% of its operational properties owned or leased (41 hotels) and the remainder (80 properties) operated through management contracts or franchises. This structure supports scalable expansion while minimizing capital intensity. Notable properties include the flagship , Gurugram, which opened in 2004 as the company's first location with 49 rooms. Aurika-branded hotels, the company's upscale offering, are present in major metros such as .

Leadership and governance

Executive team

Patanjali Govind Keswani, commonly known as , serves as the Executive Chairman of Lemon Tree Hotels Limited, effective October 1, 2025, where he provides strategic oversight, guides expansion initiatives, and ensures governance across the company and its subsidiary Fleur Hotels Limited. As the founder of Lemon Tree Hotels in 2002, Keswani previously held the roles of Managing Director and Chairman prior to this transition. Neelendra Singh was appointed as Managing Director effective October 1, 2025, responsible for overseeing daily operations and driving overall growth for the company. With over 26 years of professional experience, including prior roles at global firms like , brings expertise in operational leadership and strategic management to his position. Kapil Sharma holds the position of Executive Director and Chief Financial Officer, effective October 1, 2025, managing financial operations, strategic planning, and investor relations. Sharma's elevation to this dual role underscores his more than 30 years of experience in and . Vishvapreet Singh Cheema was appointed as in June 2025, leading key areas such as operations, , and . Cheema contributes over 30 years of industry experience to support the company's operational excellence. Pawan Kumar Kumawat serves as and Compliance Officer, appointed effective May 29, 2025, handling and corporate secretarial functions.

Board structure

The of Lemon Tree Hotels consists of a balanced composition designed to promote effective , with a majority of independent directors to ensure objectivity and compliance with regulatory mandates. As of November 2025, the board comprises 11 members: three executive directors, two non-executive directors, and six independent non-executive directors, aligning with SEBI requirements for listed companies that mandate at least half the board to be independent in cases where the chairperson is executive. The executive directors are Patanjali Govind Keswani (Chairman), Neelendra Singh (Managing Director), and (Executive Director and ). The non-executive directors include Aditya Madhav Keswani and Willem Albertus Hazeleger. The independent directors are Niten Malhan (Vice Chairman), Freyan Jamshed Desai, Paramartha Saikia, Smita Anand, Praveen Garg, and Sanjiv Nandan Sahai, providing diverse expertise in , law, and . The board operates through several key committees to oversee specific functions. The , chaired by Praveen Garg, includes Paramartha Saikia, Niten Malhan, Sanjiv Nandan Sahai, and Freyan Jamshed Desai, focusing on financial reporting and internal controls. The Nomination and Committee, chaired by Paramartha Saikia, consists of Smita Anand, Niten Malhan, Freyan Jamshed Desai, and Sanjiv Nandan Sahai, handling appointments and compensation policies. The Committee and Stakeholders Relationship Committee, both chaired by s, address sustainability initiatives and , respectively. Lemon Tree Hotels maintains robust governance practices in line with SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, post its IPO, including regular board evaluations, adherence, and transparent to foster . In 2025, the board approved strategic transitions effective October 1, which were ratified by shareholders at the annual general meeting on September 25, 2025, with Keswani shifting to a focused chairman role while retaining board , alongside appointments like Neelendra Singh as to enhance oversight dynamics.

Corporate social responsibility

Inclusivity and employee initiatives

Lemon Tree Hotels launched its Employees with Disabilities (EwD) initiative in 2007, beginning with the hiring of two speech- and hearing-impaired individuals to promote social inclusion in the sector. This program targets opportunity-deprived Indians (ODIs), encompassing people with physical or intellectual disabilities, as well as those from economically or socially marginalized backgrounds, such as transgenders, survivors, and economically weaker sections. By integrating these employees into various roles, including back-end positions like kitchen stewarding and front-end guest-facing tasks, the initiative has grown to employ over 1,000 such individuals, representing nearly 20% of the company's workforce at its peak implementation. To support inclusivity, Lemon Tree Hotels implements specialized training programs in collaboration with non-governmental organizations (NGOs), focusing on skill-building tailored to differently-abled employees' needs. These efforts include sensitization initiatives like the "Expressions" program, which fosters a welcoming environment where non-disabled staff collaborate closely with EwD colleagues through team-based support structures. Customized accommodations are provided across properties, such as accessible workspaces and assistive tools, ensuring seamless integration and equal participation in daily operations. The company's commitment to has earned recognition, including the Aaj Tak Care Awards 2013 for (CSR) in the category, specifically honoring the EwD initiative. Additionally, Lemon Tree Hotels has received accolades such as the National Award for Best Employer – of Persons with Disabilities in 2011 and 2016. Complementing human-focused efforts, the Pooch Policy mandates that nearly every property adopt a local stray dog as an in-house , providing it with veterinary care, naming, and integration into the facility to promote alongside employee inclusivity. As of fiscal year 2024, the EwD and ODI programs had integrated opportunity-deprived employees representing 16.96% of the (approximately 950 individuals based on the FY25 employee count of 5,621), contributing to a more diverse and setting a benchmark for social inclusion in India's hospitality industry. This approach not only enhances employee satisfaction and retention but also aligns with broader goals of increasing representation to 30% of the total by fiscal year 2026, underscoring Lemon Tree's role in fostering dignity and opportunity for marginalized groups.

Sustainability and community programs

Lemon Tree Hotels implements a range of water conservation efforts across its properties, including the installation of low-flow fixtures in rooms and public areas, rainwater harvesting systems, and sewage treatment plants (STPs) for recycling wastewater. These measures enhance water efficiency and reduce overall consumption, with the company achieving a 22.3% reduction in water intensity from fiscal 2019 to 2024. In terms of energy and waste reduction, the company has adopted solar water heaters, LED lighting, and energy-efficient units at various hotels, alongside a with (EESL) to implement measures like solar rooftop installations and energy-efficient pumps. Select properties follow zero-waste policies through daily waste measurement, segregation, composting via organic waste converters, and buffet optimization to minimize food waste, aligning these initiatives with broader business objectives for . The company's programs emphasize partnerships in operational cities to support local and health initiatives, such as contributions to trusts for educational and environmental campaigns. Additionally, Lemon Tree Hotels extends its stray animal to community welfare by inoculating and housing street pups as hotel residents, promoting beyond property boundaries. Employees occasionally participate in these efforts, fostering greater ties. Under its CSR policy, formulated in compliance with Section 135 of the , Lemon Tree Hotels allocates at least 2% of its average net profits over the preceding three years to qualifying activities, including projects focused on rural skill development for marginalized communities. Detailed reports on these initiatives, such as support and environmental programs, are available on the company's website.

Financial performance

Revenue and profitability

Lemon Tree Hotels reported consolidated revenue of ₹1,286 for FY25, reflecting a 20% year-on-year growth driven by improved operational performance across its portfolio. This figure marked a significant recovery and expansion from pre-pandemic levels, with the company achieving a (CAGR) in revenue exceeding 20% over the preceding years. In Q2 FY25, revenue reached ₹284.4 , up 24% year-on-year, supported by robust demand in key markets. Profitability strengthened notably in FY25, with net profit rising to ₹243 crore, a 33.8% increase from ₹182 crore in FY24, bolstered by higher occupancy and cost efficiencies. EBITDA for the year stood at ₹634 crore, achieving margins of 49.3%, while Q2 FY25 EBITDA margins expanded to 46.1%. These improvements were aided by a 9% year-on-year increase in average room rates (ARR) to ₹6,381 and occupancy recovery to 72%, contributing to an 11% rise in RevPAR. Revenue streams primarily comprised room occupancy, accounting for approximately 76% of at ₹973 crore, followed by food and beverage at 13% (₹164 crore), and management fees at 12% (₹149 crore for the full year). Management fees specifically grew to ₹44.4 crore in Q4 FY25, up 16% year-on-year, reflecting the scaling of the company's asset-light model through new contracts. Overall, these trends underscore Lemon Tree's focus on operational leverage and portfolio expansion as key drivers of financial growth.

Stock and investor information

Lemon Tree Hotels Limited is listed on the (NSE) under the LEMONTREE and on the (BSE) under the security code 541233, with an of INE970X01018. The company completed its (IPO) in April 2018, issuing equity shares at a price of ₹56 per share through an offer for sale of approximately 18.55 shares, raising about ₹1,039 . As of November 17, 2025, Lemon Tree Hotels has a of approximately ₹12,400 , with shares trading at around ₹157. The stock reached fresh record highs in September 2025, supported by expansion news such as new hotel launches in and , though it has since moderated amid broader market fluctuations. The company's allows for payouts linked to distributable profits and cash flows, subject to board approval, though no s have been declared since listing. Investor relations efforts include quarterly conference calls, such as the one held on November 13, 2025, following Q2 FY26 results, which reported revenue of ₹308 (up 8% year-over-year) and net profit of ₹41.9 (up 20% year-over-year). The asset-light model, which relies primarily on management fees from leased or owned properties, has been a key attraction for investors by enabling scalable growth with lower . Post-Q1 FY26 results in August 2025, which reported an 18% year-over-year revenue increase to ₹317.4 , and following Q2 FY26 results, the stock's price-to-earnings ratio stands at approximately 56x, indicating premium valuation driven by anticipated expansion in the sector.

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