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Lucidchart

Lucidchart is a cloud-based intelligent diagramming and visual platform that enables teams to create, edit, and share flowcharts, organizational charts, diagrams, and other visuals in , with AI-powered features for and . Developed by Lucid Software Inc., the platform supports a wide range of use cases, including process mapping, system architecture design, and data visualization, through drag-and-drop interfaces, thousands of templates, and integrations with popular applications such as , , , , and . Key features include co-authoring with collaborative cursors and in-editor , version history for tracking changes, conditional formatting for dynamic data-linked diagrams, and tools for generating diagrams from text prompts or automating repetitive tasks. Lucidchart emphasizes enterprise-grade , compliance with standards like GDPR and SOC 2, and scalability for large organizations, making it suitable for both individual users and teams across industries. As of 2025, Lucidchart serves over 100 million individual users and is adopted by 99% of Fortune 500 companies, operating in more than 180 countries and ranking as the 12th most-used application on identity management platforms like Okta.

History

Founding and early years

Lucidchart was founded in 2010 by Ben Dilts, who serves as the company's Chief Technology Officer, and Karl Sun, the initial CEO and current Board Chair, while Dilts was studying computer science at Brigham Young University in Provo, Utah. The idea originated from Dilts' frustrations with desktop-based diagramming tools like Microsoft Visio, which lacked real-time collaboration and cloud accessibility during his earlier work at Zane Benefits from 2006 to 2009. Motivated by the need for a web-based solution to enable visual collaboration, Dilts began developing a prototype as a side project in the summer of 2008, completing an initial version by December of that year after dedicating over 30 hours weekly outside his studies and job. Sun, a former Google executive, met Dilts at a pitch competition in Utah and was impressed by the prototype, leading him to invest $200,000 from his network and join as CEO to formalize the venture. Together, they incorporated Lucid Software Inc. in 2010, establishing the company to focus on cloud-based visual tools. Early operations began informally in Dilts' living room near BYU before moving to a rented basement, where the team worked for six months to refine the product. The initial launch of Lucidchart occurred in 2010 as the flagship product, offering basic diagramming capabilities such as flowcharts and UML diagrams to address the limitations of legacy software. To build a user base rapidly, Lucidchart adopted a model from the outset, providing free access to core features for individual users while charging for advanced functionalities and unlimited storage. This approach proved effective, attracting thousands of free users within 10 days of launch and gaining early media attention from outlets like Lifehacker. By 2011, the company had relocated its first official office to , marking a shift toward scaling operations in the area while maintaining a focus on web-based diagramming.

Milestones and expansions

In 2012, Lucidchart secured its first enterprise customer, Pearson Education, which represented a pivotal shift from a freemium model to focused enterprise sales efforts. The company experienced significant funding milestones starting in 2020, when it raised $52 million in a Series D round led by ICONIQ Capital, achieving unicorn status with a $1 billion valuation. In June 2021, Lucidchart completed a $500 million secondary investment round led by Alkeon Capital, elevating its valuation to $3 billion. By 2025, the company had amassed total funding exceeding $166 million across eight rounds from investors including Spectrum Equity, Meritech Capital, and Global Tech Ventures. Product expansions included the launch of Lucidspark, a virtual whiteboarding tool, in October 2020 to support ideation and real-time collaboration. This was followed by the introduction of Lucidscale in 2021, a cloud architecture visualization platform designed to automate mapping of cloud environments. In April 2025, Lucid Software announced its Work Acceleration Platform for business transformation, alongside the acquisition of airfocus GmbH, a Hamburg-based AI-powered product management and roadmapping platform, to bolster features for product teams in prioritization and execution. These developments contributed to Lucidchart's unicorn recognition and rapid scaling, reaching over 100 million users by 2025. In 2025, Lucid Software won the Partner of the Year award for Technology Innovation. It also garnered notable awards, including recognition as one of Fast Company's Most Innovative Companies for its advancements in visual tools. Additionally, it ranked as the 12th most popular app globally in Okta's Businesses at Work 2025 Report, highlighting its strong enterprise adoption. In October 2025, the company announced new AI-powered features and platform enhancements to accelerate productivity and business processes.

Product features

Core diagramming tools

Lucidchart provides robust support for creating a wide array of diagram types, catering to diverse visualization needs in professional and educational settings. Key diagram types include flowcharts for process mapping, organizational charts for hierarchical structures, for software design, entity relationship diagrams (ERDs) for database modeling, and mind maps for brainstorming and idea organization. The platform features extensive shape libraries that enable users to build diagrams efficiently through a drag-and-drop . These libraries offer thousands of customizable shapes tailored to specific industries, such as IT symbols for network diagrams, icons, and educational elements like Venn diagrams. Pre-built templates accelerate diagram creation, providing ready-to-use starting points for common scenarios in IT, , and , allowing users to modify layouts, colors, and content as needed. Data linking enhances diagram dynamism by allowing imports from external sources like CSV files, Excel spreadsheets, or to automatically generate and populate diagrams. For instance, users can import organizational data to auto-create org charts or process steps for flowcharts, with shapes updating based on the . As of October 2025, enhancements include automatic detection of organizational charts after adding shapes with names and titles, prompting a switch to specialized org chart tools, and drag-and-drop support for entire imported databases to auto-generate ERDs with tables and relationships. Conditional formatting further refines visualizations by applying rules—such as color changes based on data thresholds—to ensure diagrams reflect changes without manual intervention. Editing tools in Lucidchart facilitate precise control over diagram composition. Users can employ to manage overlapping elements, grouping to treat multiple shapes as a single unit for easier manipulation, and functions to maintain consistent layouts. Formatting options include adjusting fill colors, borders, , and text styles, enabling professional polishing of visuals directly within the intuitive . For distribution, Lucidchart supports exporting diagrams in multiple formats to accommodate various workflows and audiences. Common outputs include PDF for printable documents, or for high-resolution images, Visio (.vdx or .vsdx) for compatibility with tools, and embeddable links or iframes for seamless integration into websites or presentations without requiring a Lucidchart account.

Collaboration and advanced capabilities

Lucidchart supports real-time , enabling multiple users to edit diagrams simultaneously with changes appearing instantly for all participants. This feature includes collaborative cursors to track others' positions on the and in-editor chat for direct communication. Users can add comments to specific shapes or the , mention collaborators by typing "@" followed by their to notify them, and assign tasks within comment threads to track responsibilities and mark completions. The platform provides comprehensive version history, allowing users to view a document's change log, identify who made specific revisions, revert to previous versions, or new documents from past states. Revision tracking displays timestamps and modifiers for each update, ensuring in team workflows. As of October 2025, Lucidchart includes -powered features to enhance diagramming efficiency, including the generation of diagrams such as flowcharts, entity-relationship diagrams, and mind directly from text prompts via Lucid . These tools allow iteration on visuals for precision and include automated layout suggestions that organize shapes into containers, adjust spacing, and apply branching structures. Intelligent shape recommendations use to dataset fields automatically, suggesting optimal shapes and properties based on imported like Excel columns. Recent enhancements to Lucid introduce a conversational interface for generating diagrams, summarizing boards and content, asking questions about diagram elements, and setting conditional formatting rules. The Accelerator generates up-to-date diagrams from AWS, , and Google infrastructures, supporting blueprints and data source sharing. Automation capabilities extend to conditional logic for interactive diagrams, where AI applies formatting rules based on data conditions to highlight patterns, such as color-coding shapes by value thresholds. Data-driven actions enable dynamic updates to diagrams from linked sources, creating responsive visuals that reflect changes without manual intervention. The Universal Canvas facilitates seamless transitions between diagramming and whiteboarding modes, supporting scripted workflows through the platform's for programmatic diagram creation and manipulation. For and , Lucidchart employs a role-based permissions system that allows administrators to control document access, including view-only, edit, and ownership transfer restrictions. Revision history further supports auditing by preserving all changes. The platform complies with GDPR through measures like secure user access, document sharing controls, and IP restrictions. Integrations with SSO providers such as SAML-enabled identity providers (e.g., , ) enable centralized and multi-factor support for enterprise users. Lucidchart offers dedicated mobile apps for and , enabling users to view, access, and perform basic editing of diagrams on the go. Changes made in the apps sync automatically upon reconnection to the , though full is limited to browsers and not available on mobile devices. These apps support touch-based interactions for shape manipulation and commenting, integrating with the platform's core shape libraries for consistent diagramming across devices.

Company and ecosystem

Lucid Software overview

Lucid Software, Inc. is a visual collaboration software company headquartered in , with additional offices in ; Amsterdam, Netherlands; Melbourne, Australia; Hamburg, Germany; and London, United Kingdom, alongside distributed remote teams worldwide. As of 2025, the company employs over 1,300 people globally, supporting its operations across multiple continents. The company's leadership includes Board Chair and Co-Founder Karl Sun, who has guided strategic direction since transitioning from CEO in 2022; CEO Dave Grow, appointed in 2021 to oversee day-to-day operations; and CTO and Co-Founder Ben Dilts, focusing on engineering innovation within the visual collaboration suite. Under this team, Lucid Software emphasizes expanding its platform to accelerate work through -driven tools and productivity enhancements. In October 2025, Lucid Software announced new and productivity innovations, advancing its accelerators to improve document workflows and intelligent planning for large-scale initiatives. In April 2025, the company acquired airfocus, an -powered platform, to bolster its offerings for product teams. Lucid Software operates on a , providing a free Individual plan for basic use, while offering tiered paid subscriptions such as the plan starting at $10 per user per month (billed annually) and custom plans for larger organizations. As a , it reported surpassing $300 million in annual recurring revenue in early 2025, reflecting strong growth in its subscription-based services. Positioned as a leader in the visual collaboration software market, Lucid Software competes with tools like , , and Draw.io, serving over 100 million users across 180 countries and achieving adoption by 99% of companies. The company fosters a corporate culture centered on innovation, teamwork, and (DEI) through a dedicated and employee resource groups, while committing to sustainability via an report and environmental initiatives overseen by a specialized . In 2025, Lucid Software was named Partner of the Year for Technology - Innovation, highlighting its strategic alliances in enterprise productivity ecosystems.

Integrations and related products

Lucidchart offers native integrations with a variety of third-party tools to facilitate seamless data flow and collaboration across platforms. These include connections to for embedding diagrams in , Sheets, and Slides; 365 for inserting visuals into Word, Excel, PowerPoint, and Teams; for sharing documents and receiving notifications; for attaching diagrams to issues and embedding in project boards; for importing account, opportunity, contact, activity, and task data to create dynamic maps; for enriching pages with embedded Lucidchart documents; and for automating workflows by connecting to over 8,000 apps. Additionally, access enables custom integrations tailored to specific organizational needs. Within the Lucid Software ecosystem, Lucidchart integrates closely with related products such as Lucidspark, a virtual whiteboarding tool designed for brainstorming and ideation on an infinite canvas, and Lucidscale, which automates the generation of cloud infrastructure diagrams for platforms including AWS, , and . These products are accessible through the unified Lucid Visual Collaboration Suite, allowing users to switch seamlessly between diagramming, whiteboarding, and cloud visualization in a shared workspace. The integrations provide key ecosystem benefits by enabling efficient data import and export, as well as enhanced cross-tool collaboration; for instance, diagrams can be embedded directly into pages for interactive viewing, and data can be pulled into Lucidchart to update visuals in real time. This connectivity supports automation and alignment across teams, reducing silos and accelerating decision-making without leaving familiar applications. For developers, Lucidchart provides that support Lucid documents into external applications and extending functionality through custom shape libraries and data import/export capabilities, fostering innovative integrations within broader tech stacks.

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