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Lucie Clayton Charm Academy

The Lucie Clayton Charm Academy was a renowned British finishing school and modelling agency founded in 1928 by Sylvia Lucie Golledge, initially focused on teaching young women poise, deportment, and social graces inspired by Parisian elegance.^[1]^[2] Originally established in London with offices on Oxford Street, it began as a charm school emphasizing etiquette, flower arranging, and personal presentation to provide social advantages, particularly for middle-class debutantes seeking advantageous marriages.^[3] By 1930, the academy expanded into professional modelling training, becoming one of the UK's leading agencies and launching careers for many prominent figures during the mid-20th century.^[4] Throughout its history, Lucie Clayton evolved to adapt to changing societal needs, adding secretarial skills like shorthand and typing in the late 1960s while maintaining its core charm curriculum, which included unique elements such as sports car etiquette and weighing students to monitor posture.^[4] Acquired in 1950 by Leslie Kark, a radio producer, the institution gained prestige and produced notable alumni including models and actresses like Jean Shrimpton, Joanna Lumley, Shirley Anne Field, and Celia Hammond, who credited its training for their success in fashion and entertainment.^[4]^[2] By the 1990s, it modernized its offerings to include business-oriented courses in advertising, finance, human resources, and IT, phasing out traditional subjects like flower arranging amid shifting gender roles and declining demand for traditional finishing schools.^[1] In 2002, Lucie Clayton merged with St James’s College to form St James and Lucie Clayton College, and in 2007, it combined with Queen’s Secretarial College to create Quest Business Training, later rebranded as Quest Professional.^[1] Today, operating in London's Royal Borough of Kensington and Chelsea, it continues as part of Quest Professional, training over 150 students annually in professional skills such as personal assistance, IT, and business etiquette, while preserving elements of its legacy in deportment and presentation.^[1] The academy's influence extended beyond the UK, inspiring global interest in etiquette training, though it symbolized the era's transition from rigid social norms to modern professional development.^[5]

Founding and Early History

Establishment in 1928

The Lucie Clayton Charm Academy was founded in 1928 by Sylvia Lucie Golledge, a London-based model agent who operated under the professional name Lucie Clayton.^[2]^[6] Golledge established the institution as a finishing school, initially located on Oxford Street in London, with the aim of providing young women with essential skills for social and professional success.^[7] Golledge's vision for the academy stemmed from her observations during time spent in Paris, where she noted how poise and grace conferred significant social advantages to women.^[1] Inspired by this, she created a program dedicated to cultivating these qualities through structured training, emphasizing personal presentation and etiquette to help participants navigate elite social circles and emerging career opportunities.^[1] From its inception, the academy targeted young women seeking to enhance their deportment and charm, offering instruction in posture and interpersonal graces that were seen as gateways to advantageous positions in society.^[2] This early focus positioned the school as a pioneer in charm education, blending finishing school principles tailored to the interwar era's expectations for women's refinement.^[1] The academy expanded into professional modelling training in 1930.^[4]

Initial Operations and Curriculum

The Lucie Clayton Charm Academy began operations in 1928 as a finishing school, where prospective students were scouted based on their potential for social advancement and then trained.^[1] Drawing from the founder's observations of Parisian elegance during her time abroad, the academy prioritized developing poise and grace to equip young women with a competitive edge in high society.^[1] Housed in premises on Oxford Street in London, it initially attracted British debutantes and aspiring socialites seeking refinement before entering the social season.^[4] The core curriculum in the late 1920s and 1930s centered on practical lessons in deportment, including posture and walking exercises to instill elegance, alongside etiquette training for social interactions and grooming techniques such as makeup application and personal presentation.^[3] Students also received instruction in basic modelling skills starting in 1930, with an emphasis on poise during poses and movements.^[4] Additional elements included flower arranging and dance to enhance overall charm, all aimed at "finishing" young women for marriage and societal roles.^[4] As a non-boarding finishing school, the academy offered intensive short-term programs lasting from weeks to a few months, allowing debutantes to quickly acquire the graces needed for high-society debut without long-term commitment.^[3] These courses focused on transforming participants into poised, self-assured individuals capable of navigating elite social circles, with the 1930 modelling expansion integrating agency opportunities directly into the training structure.^[4]

Mid-Century Development

Acquisition and Leadership Changes

In 1950, Leslie Kark, a former RAF officer and publisher who owned the successful model directory "Model," acquired the Lucie Clayton Charm Academy from its founder, Sylvia Golledge, as she prepared to retire.^[2] This purchase integrated the academy with Kark's existing modelling network, shifting its focus toward professional modelling opportunities while retaining its charm school foundations.^[2] Evelyn Gordine, Kark's secretary at the time with no prior business experience, was appointed principal shortly after the acquisition and became the academy's operational leader.^[2] In 1956, Gordine married Kark, adopting the name Evelyn Kark while continuing to serve as the public face of the institution under the professional pseudonym "Lucie Clayton."^[2] Her leadership emphasized deportment, social graces, and emerging secretarial skills, professionalizing the curriculum to meet postwar demands for polished young women in business and society.^[2] Under Kark's ownership and Gordine's direction, the academy expanded its student body significantly, growing from a small finishing school into London's premier modelling and charm institution by the mid-1950s.^[2] This period marked a transition from ad hoc charm training to structured programs that blended aesthetics with practical vocational skills, solidifying Gordine/Kark's role as the enduring figurehead.^[2]

Relocation and Peak Popularity

In the late 1950s, after the marriage of Leslie Kark and Evelyn Gordine in 1956, the academy underwent significant expansion under their joint management, relocating from its original Oxford Street premises to 66 New Bond Street in London's fashionable West End.^[8] This prime location elevated the institution's prestige, allowing for increased capacity to accommodate growing enrollment and positioning it amid the city's elite fashion and society circles.^[9] The academy reached its zenith of popularity during the 1960s, emerging as Britain's premier modeling school and a coveted destination for aspiring models and young socialites seeking refinement and career opportunities.^[4] It served as an essential gateway to London's high society "Season" and the burgeoning modeling industry, where graduates like Jean Shrimpton honed their skills before achieving international fame.^[10] Shrimpton, who completed her training there in 1960 at age 17, became a defining figure in the era's fashion landscape, embodying the fresh, youthful aesthetic that propelled her to supermodel status.^[11] This surge aligned seamlessly with the Swinging London phenomenon, a cultural explosion of youth-driven fashion, music, and media that captivated the world from the early to mid-1960s.^[12] The academy drew international students eager to immerse themselves in this vibrant scene and launch modeling careers amid the city's transformative energy.^[12] Media coverage amplified its allure, with features in publications and newsreels highlighting its role in shaping the era's icons, further boosting enrollment and establishing it as a symbol of aspirational glamour.^[13] To support this growth, the academy expanded its facilities, introducing dedicated spaces for deportment and etiquette training that emphasized posture, walking, and social graces essential for modeling and society debut.^[4] These purpose-built areas allowed for hands-on instruction in a professional setting, reinforcing the institution's reputation for producing poised, marketable talents during its most influential decade.^[3]

Curriculum Evolution

Original Focus on Modelling and Charm

The core curriculum from the 1930s through the 1970s included deportment lessons focused on posture and graceful movement, such as walking with books balanced on the head to cultivate an upright, elegant bearing essential for both social settings and runway presentations.^[4]^[14] Practical sessions extended to modelling walks, where students practiced fluid strides and confident poses, often culminating in photo shoots to simulate professional environments and build camera presence.^[4] Central to the academy's training philosophy was the concept of "charm" as a vital social and professional asset, equipping students with the graces needed to navigate high society and emerging career opportunities in fashion.^[4] This encompassed etiquette instruction on conversation skills, table manners, and social behaviors such as making entrances and exits with poise.^[4]^[14] Flower arranging was also a key component of the charm training.^[4]^[1] Grooming formed another pillar, covering makeup application, dress sense, hair styling, and personal hygiene to project sophistication, while voice training addressed public speaking and refined speech production to ensure clear, engaging communication.^[4]^[3]^[14] Courses were structured as intensive programs primarily for teenagers and young women aged 15 to 24, with options like one- or two-week summer sessions providing focused immersion in these skills, often leading to placements with the academy's in-house modelling agency, which became prominent in the 1950s and 1960s.^[4] Unique practices included routine weighing and measuring of students.^[4] Integration with the agency provided real-world exposure, allowing graduates to transition directly into fashion shows, editorial work, and commercial assignments.^[4]

Shift to Secretarial and Business Training

In the late 1970s, following the closure of its modelling agency amid declining demand for traditional finishing school services, the Lucie Clayton Charm Academy pivoted its focus toward preparing young women for social debutante events such as "the Season" while also emphasizing entry-level office roles through introductory secretarial skills.^[4] This shift marked a gradual move away from high-fashion modelling toward practical vocational training, building on secretarial elements introduced in the late 1960s, such as typing and shorthand, to equip students for corporate environments.^[4] By the early 1990s, the academy had fully reinvented itself as a secretarial and business college, offering a range of courses from one day to one year in duration to cater to diverse learners, including recent graduates and career returners.^[3] The curriculum emphasized practical business competencies, including shorthand, information technology (IT), budgeting, marketing, public relations (PR), and law, alongside personal development modules that addressed interview techniques and professional presentation.^[3] Students could earn recognized qualifications such as City & Guilds certificates or those from the London Chamber of Commerce and Industry, which underscored the academy's commitment to verifiable, job-ready skills in office administration and management.^[3] Despite this vocational evolution, the academy retained core elements of its charm heritage by integrating etiquette and poise training into the business curriculum, fostering professional demeanor through lessons in body language and make-up application.^[3] This blend ensured graduates not only possessed technical expertise but also the polished confidence valued in corporate settings, distinguishing Lucie Clayton from purely technical training providers.^[4]

Notable Associates

Faculty and Staff

Evelyn Gordine, who later became Evelyn Kark after marrying Leslie Kark in 1956, served as the long-term principal of the Lucie Clayton Charm Academy from the early 1950s until her death in 1997. As the public face of the institution, she adopted the professional name "Lucie Clayton" and played a pivotal role in transforming it into Britain's premier modelling agency during the 1950s and 1960s. Under her leadership, the academy emphasized innovative charm training, including deportment, poise, and professional presentation, which attracted aspiring models and socialites seeking refined social graces.^[2]^[15] Muriel Spark was employed as a secretary at the academy, assisting with administrative tasks before embarking on her acclaimed literary career. Spark's early involvement highlighted the institution's blend of administrative and charm education in its formative years. Jean Broke-Smith held the position of principal at the Lucie Clayton School of Fashion Finishing and Modelling for 30 years, from the late 1970s onward, where she specialized in etiquette, deportment, and grooming instruction. Known for her rigorous approach to teaching social graces, she trained notable figures in poise and professional demeanor. Broke-Smith gained wider recognition as the head-teacher in the 2005–2010 ITV reality series Ladette to Lady, which recreated the academy's traditional curriculum to reform modern young women.^[16]^[17]^[18] Other key staff in the mid-20th century included instructors focused on deportment and modelling during the academy's peak in the 1960s, such as those overseeing posture exercises and style critiques, often under Evelyn Kark's direction. Later, Judith Kark, Evelyn's daughter, assumed the role of principal prior to the academy's merger in 2007, maintaining the emphasis on make-up, dress sense, and secretarial deportment while recalling historical practices like student weigh-ins to ensure model standards.^[4]

Alumni

The Lucie Clayton Charm Academy produced several prominent figures in modeling, acting, and public life during its peak in the 1960s, with its training in deportment, poise, and presentation playing a key role in shaping their professional personas. Jean Shrimpton, often hailed as one of the first supermodels, attended the academy's modeling course in 1960 at age 17, where she honed skills that launched her into commercial work for brands like Kellogg's and iconic fashion editorials, becoming a symbol of Swinging Sixties style.^[11] Similarly, Joanna Lumley trained there to learn modeling techniques, crediting the academy with teaching her essentials like runway poise before transitioning to a celebrated acting career, including roles in Absolutely Fabulous.^[19]^[4] Shirley Anne Field, another 1960s graduate, utilized her academy training in modeling and charm to secure pin-up work and lingerie ads, which paved the way for her film roles in Saturday Night and Sunday Morning and The War Lover, earning her comparisons to Marilyn Monroe for her poised screen presence.^[20]^[4] Celia Hammond, who studied alongside Shrimpton, applied the academy's lessons in elegance to her modeling gigs for designers like Mary Quant, later channeling that refined image into founding animal welfare initiatives as a prominent activist.^[21] Sandra Paul (later Sandra Howard), after completing a charm course at the academy, built a modeling career that intersected with high society, influencing her later roles as a political spouse and novelist with a polished public demeanor.^[22]^[23] Tania Mallet, enrolling at 16, leveraged her training to become a sought-after cover girl and actress, notably as Bond girl Tilly Masterson in Goldfinger, where her academy-instilled grace enhanced her sophisticated on-screen allure.^[24]^[25] In later decades, the academy continued to attract aspiring professionals whose careers reflected its emphasis on refinement. Fiona Campbell-Walter, a 1950s alumna who rose to fame as a top model for Christian Dior, credited the school's instruction in poise for her success in international fashion circles and socialite status, including appearances in Vogue and high-profile marriages.^[6]^[26] Jemma Kidd attended a Lucie Clayton course at 18 before her brief modeling stint, drawing on the academy's charm training to establish herself as a makeup artist and founder of the Jemma Kidd Makeup School, where she teaches techniques that echo the school's focus on elegant presentation.^[27]

Closure and Legacy

Closure of the Original Academy

The Lucie Clayton Charm Academy's modelling agency, which had been a cornerstone of its operations since the 1930s, closed in the late 1970s amid declining demand for its traditional training programs. This closure reflected broader cultural shifts away from finishing schools that emphasized deportment and social graces, as women's roles in society evolved toward greater professional independence and workplace participation.^[4]^[3] In the 1990s, the academy phased out its remaining charm-focused courses, marking the end of the original operations centered on modelling and etiquette training, with the final activities conducted at its New Bond Street location. Contributing factors included changing social norms that diminished the relevance of debutante preparation and "the Season," alongside the rise of specialized professional modelling agencies that overshadowed in-house training models. Economic pressures, such as the need to adapt to modern job markets and sustain enrollment through practical skills, further accelerated this transition.^[1]^[4]^[3] Following the closure, existing students were redirected to the academy's emerging secretarial courses, which had been introduced in the late 1960s and emphasized typing, shorthand, and administrative skills to align with contemporary employment demands. This redirection ensured continuity for enrollees while pivoting the institution toward vocational business education.^[4]^[1]

Successor Institutions and Modern Impact

In the 1990s and 2000s, the Lucie Clayton Charm Academy underwent a complete transformation, rebranding as Quest Professional and pivoting exclusively to business and secretarial training to meet evolving professional demands. This shift emphasized practical skills such as office administration, IT proficiency, and executive support, moving away from its earlier focus on charm and deportment. The institution relocated to new facilities, including premises at Grosvenor Gardens in London, where it continued to attract students seeking career-oriented education in a central location.^[3]^[4] In 2002, Lucie Clayton merged with St James's College (founded 1912) to form St James and Lucie Clayton College. A significant milestone occurred in June 2007 when this entity merged with Queen's Secretarial College (founded 1924) to form Quest Business Training, later renamed Quest Professional. This consolidation preserved the legacy of each institution while expanding course offerings in professional development, including management, marketing, and administrative qualifications tailored for the modern workplace. The merged entity maintained a commitment to high standards, drawing on the historical strengths of its predecessors to produce graduates valued by employers.^[1] As of November 2025, Quest Professional continues to operate from 77 Gloucester Road in South Kensington, London, training over 150 students annually in programs that emphasize employability and business acumen. The original Lucie Clayton House at 4 Cornwall Gardens has been repurposed into luxury serviced apartments, transforming the historic site into modern residential accommodations while retaining its architectural charm. This adaptation reflects broader changes in educational and urban landscapes.^[1]^[28]^[29] The enduring impact of the academy is seen in Quest Professional's reputation for producing polished, professional graduates who excel in competitive industries, as well as in the cultural nostalgia surrounding traditional finishing schools. This legacy has influenced contemporary interest in etiquette and personal development training, echoed in media depictions that romanticize the poise and refinement once taught at institutions like Lucie Clayton.^[1]^[30]

References

[1]
Our History - Quest Professional
1928. Sylvia Golledge founded the Lucie Clayton Charm Academy. Having spent time in Paris, Sylvia had observed how poise and grace gave a social advantage to ...
[2]
Leslie Kark | | The Guardian
Apr 9, 2004 · Kark had bought the college in 1950 from Sylvia Golledge, who had started it in 1928, under the name of Lucie Clayton. Kark was born in ...
[3]
Top notch | Further education - The Guardian
Apr 10, 2001 · Lucie Clayton was founded in 1928 as a college to teach naice young gels the basics of deportment, flower arranging, make-up and finding rich husbands.
[4]
'We used to weigh the students...' | Tes Magazine
Jul 26, 2002 · Founded in 1928 as a charm school - a sort of non-boarding finishing school - Lucie Clayton expanded into modelling two years later before ...
[5]
The Yorkshire school where Chinese pupils go to learn how to ...
Oct 26, 2017 · Lucie Clayton, founded in 1928, became one of the country's most prestigious avenues for parents looking to land their daughter a rich husband, ...Missing: Academy | Show results with:Academy
[6]
Leslie Kark - The Times
Mar 6, 2004 · ... Sylvia Golledge, a London model agent known professionally as Lucie Clayton. In 1950, Golledge, about to marry and retire to Australia ...Missing: 1928 | Show results with:1928
[7]
https://www.britishpathe.com/asset/78907/
[8]
Lucy Clayton Charm Academy - Getty Images
Jul 25, 2022 · ... Lucy Clayton Charm Academy, at 66 New Bond Street, London, England, 10th March 1962 ... school in 1928. (Photo by Evening Standard/Hulton ...Missing: Oxford | Show results with:Oxford
[9]
[PDF] RAVE-1965-05.pdf - World Radio History
agencies: Lucie Clayton Model School,. 66 New Bond Street, London,. W.1; (they will be pleased to send you a leaflet on request plus a stamped addressed.
[10]
Jean Shrimpton - Person - National Portrait Gallery
... Swinging London for the Americans. In 1979, she married Michael Cox ... Graduated from Lucie Clayton's modelling school aged 17 in 1960, the year in ...
[11]
7 of Jean Shrimpton's most iconic outfits
Nov 7, 2022 · ... Lucie Clayton Charm Academy and began commercial modelling for brands like Kellogg's. ... swinging 60s London · Photography. With her coltish ...
[12]
My Swinging Sixties - Goldmine Magazine
Apr 4, 2011 · The year was 1963. My parents had sent me to London to do a modeling course at Lucy Clayton's in Bond Street and that's all I knew—and how to ...Missing: Charm Academy
[13]
Seq. Models in training at Charm School, London; 1967 - Getty Images
Apr 26, 2023 · Sequence at the Lucie Clayton Model School . Various shots of trainee model girls receiving instructions on how to walk and hold themselves ...Missing: early poise etiquette 1928 1930s
[14]
[PDF] Gender and Value in Contemporary Couture - UC Berkeley
Lucy Clayton's London 'charm school' offered, for instance,. [a] curriculum that…include[ed] classes on applying make-up, dress sense, making entrances and ...
[15]
Full text of "The Times , 1997, UK, English" - Internet Archive
... Oxford Street 1909. Nicholas 11 (the last Russian Emperor), abdicated. 1917 ... It was her Lucie Clayton Model and Charm School in London which taught ...<|separator|>
[16]
Kensington Hotel's Petite Etiquette Classes - The Telegraph
Mar 22, 2012 · In charge was formidable manners expert Jean Broke-Smith of Ladette To Lady fame. ... Jean was the principal of the Lucie Clayton modelling school ...Missing: head- | Show results with:head-
[17]
Jean Broke-Smith: Titles open doors. You can see why they want to ...
Jul 10, 2010 · They would probably think that a peer is related to the Queen! Jean Broke-Smith is an etiquette expert and former principal of the Lucie Clayton ...
[18]
How I learnt to be a lady (just about) | Culture - The Guardian
Jun 4, 2005 · A new TV series reminds Sarah Hughes of her teenage resistance to deportment classes.Missing: Lucie etiquette
[19]
Joanna Lumley's Fascinating Career! - My Weekly
Jan 11, 2024 · So in those days you had to go to Lucie Clayton [Charm Academy] and learn how to be a model. “What did I learn there? Things like getting ...
[20]
Remembering Shirley Anne Field - Cinema Paradiso
Dec 22, 2023 · ... Lucie Clayton Model Agency, which ran its own charm school. She was soon posing for lingerie ads, as well as pin-up shots for popular ...Missing: Academy | Show results with:Academy
[21]
Celia Hammond - Person - National Portrait Gallery
She had trained at Lucie Clayton's modelling school alongside Jean Shrimpton. From the early 1970s, Hammond gave up her career in modelling to devote her future ...<|control11|><|separator|>
[22]
Sandra Howard talks lovers, four husbands and latest novel
Jul 26, 2014 · Instead she did "a charm course" at the Lucie Clayton finishing school and secretarial college and the modelling "sort of took off". It was ...
[23]
Tory chic | Geraldine Bedell | The Guardian
Mar 5, 2005 · Sandra Paul grew up abroad much of the time, in Zimbabwe and Singapore. ... But a friend persuaded her to take a 'charm school' course at Lucie ...Missing: Academy | Show results with:Academy
[24]
Tania Mallet obituary - The Times
Apr 1, 2019 · After attending schools in England and France, at 16 she enrolled at a modelling school, the Lucie Clayton Charm Academy, where friends and ...
[25]
Obituary: Tania Mallet, model, cover girl and actress, co-star in ...
Apr 15, 2019 · At 16 Mallet enrolled in the Lucie Clayton Charm Academy, where her contemporaries included Jean Shrimpton. She made her screen debut at 19 ...
[26]
45 Fabulous Photos of Model Fiona Campbell-Walter in the 1950s
Aug 11, 2021 · She joined the Lucie Clayton Charm Academy, a London-based modeling agency and finishing school. She signed as a model and was a favorite of ...
[27]
'I'm a low-maintenance woman' | Life and style - The Guardian
Apr 8, 2006 · Poor Jemma Kidd - she normally exercises her make-up skills on women ... But she dropped out at 18 and did a Cordon Bleu and Lucie Clayton course, ...
[28]
Our Facilities - Quest Professional
All Quest Programmes take place at our modern 4-storey building in the Royal Borough of Kensington & Chelsea, just opposite Gloucester Road Station.
[29]
Cornwall Gardens - Luxury Serviced Apartments in Central London
Once the former home of the world-famous Lucie Clayton House finishing school, the No.4 Cornwall Gardens has since been refurbished in a classic modern style, ...
[30]
Manners: my fair ladies pay a courtesy call - The Telegraph
Mar 29, 2008 · None the less, manners have become a hot topic at home, particularly after the horrible fascination of ITV's Ladette to Lady, in which binge ...Missing: influence | Show results with:influence