Fact-checked by Grok 2 weeks ago

Axis Max Life Insurance

Axis Max Life Insurance Limited is an Indian company headquartered in Gurugram, , offering a diverse portfolio of protection and investment-linked products, including term plans, savings schemes, unit-linked insurance policies (ULIPs), and retirement solutions, through a network of over 405 branches across the country. Founded on 11 July 2000 as Max New York Life Insurance Company Limited, it originated as a between Max India Limited (now Max Financial Services Limited) and , with the latter holding a significant stake until 2012 when it divested its interest. In 2020, acquired a stake to deepen its , leading to the company's from Max Life Insurance to Axis Max Life Insurance in December 2024, which integrates elements of both brands' identities to enhance market reach beyond metropolitan areas. Currently, ownership is structured with Max Financial Services holding about 81% and Axis Bank approximately 19%; as of November 2025, Axis Bank is seeking approvals to increase its stake to 30%. This positions it as a key player in the non-banking private sector. As part of the $5 billion , Axis Max Life has grown to become India's fourth-largest private life insurer by , which reached ₹175,072 in FY 2024-25, supported by strong financial metrics such as a 99.70% death claims paid ratio and a value of new business of ₹2,107 . The company emphasizes customer-centric innovations, including digital platforms for policy management and claims processing, and has expanded aggressively with over 90 new offices in tier-2 cities since FY24, aiming to rank among the top three life insurers in .

Overview

Company Profile

Axis Max Life Insurance Limited is an life company formed as a between Max Financial Services Limited and Limited. Headquartered in Gurugram, , the company serves as a key player in the country's sector. It operates as a material within the $5 billion Max Group, a diversified multi-business focused on and other sectors. As India's fourth-largest private life insurer, Max Life Insurance holds a significant market position in the . The company provides a variety of solutions categorized into term plans for protection, savings plans for wealth accumulation, unit-linked insurance plans (ULIPs) combining investment and coverage, and retirement products designed for long-term financial security.

Key Milestones

Axis Max Life Insurance achieved a significant financial milestone in fiscal year 2024-25 by recording a gross written premium of INR 33,223 , reflecting robust growth in its portfolio. The company demonstrated steady progression, achieving a 11.1% in individual sum assured in FY2025, up from 10.5% in FY2024, driven by strong performance in and group segments. In the first quarter of FY2026, Axis Max Life further expanded its private to 10.0% in adjusted first-year premium, marking a 121 basis points gain year-over-year. In the first half of FY2026 (H1 FY2026), the company reported an 18% year-over-year growth in adjusted first-year premium to ₹3,891 , with private reaching 10.1%. Expansion efforts culminated in a nationwide of over 405 branches by September 2025, enhancing accessibility and customer reach across . Operationally, Axis Max Life maintained excellence with a claim settlement ratio of 99.70% for FY2024-25, its highest ever and the sixth consecutive year surpassing the 99% benchmark, underscoring reliable policyholder support. The company garnered notable awards for its innovations and service quality, including the Gold award at the 2025 Brandon Hall Group™ Human Capital Management Excellence Awards for its VISHWAAS program, recognizing outstanding human capital strategies. It also received the Most Innovative Initiative award at the CX Summit & Awards 2025 for its Super Customer Week initiative. Additionally, Axis Max Life was honored with the Research CuES 2025 award for superior in the life insurance sector.

History

Founding and Early Development

Max Life Insurance Company Limited was established in 2000 as Max New York Life Insurance Company Limited, formed as a joint venture between Max India Limited (now part of Max Financial Services Limited) and New York Life International, in the wake of India's insurance sector liberalization under the Insurance Regulatory and Development Authority (IRDA). The venture aimed to introduce private sector competition in life insurance, previously dominated by public entities like the Life Insurance Corporation of India. The company received its operational license from IRDA in November 2000 and commenced business in April 2001, with an initial focus on providing accessible life insurance solutions to Indian consumers. Early product launches included core offerings such as whole and term insurance plans, with the Max Life Whole Participating Insurance receiving IRDA approval on February 20, 2001, marking one of the company's inaugural products tailored for long-term protection needs. These products emphasized simplicity and affordability, aligning with the nascent private market's demand for and group coverage options. Regulatory approvals from IRDA ensured compliance with and product standards, enabling swift entry. By 2002, the company had introduced additional riders and savings-linked plans, contributing to its foundational portfolio. The company's growth unfolded amid the post-liberalization boom in India's insurance sector, where private players captured increasing through innovative distribution and customer-centric approaches. Initial capital was augmented to Rs 300 by late to support operational scaling. Early premium collections reflected robust uptake, with the business achieving an average annual growth rate of 49.1% in premiums from 2005 to 2010, underscoring its competitive positioning. Branch expansions began with flagship offices in metropolitan centers like , , and , gradually extending to tier-2 cities by the mid-2000s to enhance accessibility and agent networks. A pivotal development in the early occurred in , when Life divested its 26% stake to Mitsui Sumitomo Insurance Company Limited for Rs 2,731 , transitioning the to Max India and Mitsui Sumitomo while rebranding the entity as Max Life Insurance Company Limited. This shift bolstered technological and capabilities, sustaining momentum in premium collections and distribution growth through the decade's initial phase.

Partnerships and Rebranding

In April 2020, Max Financial Services and entered into an agreement for to acquire a 30% stake in Max Life Insurance Company Limited, establishing a 70:30 between the two entities to strengthen capabilities and market positioning. This built on an existing distribution partnership, allowing to leverage its banking network for insurance product sales while Max Financial retained majority control. Stake adjustments followed regulatory approvals, with Axis Bank progressively increasing its holding; as of the first half of 2025 (H1FY25), Max Financial Services owned 81% and held 19.02%, nearing the targeted 20% threshold through additional infusions. The partnership with has enhanced distribution by integrating insurance offerings into the bank's customer ecosystem, providing seamless access to protection and savings plans via over 5,000 branches and digital channels, thereby expanding beyond urban centers. On December 13, 2024, Max Life Insurance rebranded to following approvals from the of (IRDAI) and the corporate board, with the Registrar of Companies issuing a fresh on December 12, 2024. The updated identity incorporates "Axis" into the name and logo, symbolizing the deepened while retaining Max Life's established trust elements like its blue color scheme alongside burgundy. In February 2025, Max Financial Services approved a merger structure to list Axis Max Life Insurance on stock exchanges, enabling public listing of the insurer through integration with its parent company, subject to final regulatory clearances including IRDAI and parliamentary amendments to the Insurance Act.

Ownership and Governance

Shareholding Structure

Axis Max Life Insurance Limited is primarily owned by Indian promoters, with Max Financial Services Limited (MFSL) holding the majority stake of approximately 81% in the company. This structure reflects MFSL's role as the controlling entity, actively managing the insurer's operations and strategic direction. The remaining equity is held by and its affiliates, which collectively own 19.02% as of the latest reported figures following an equity infusion. has obtained board approval to acquire an additional 0.97% stake, increasing its holding to 20%, subject to regulatory clearances. Historically, the shareholding included a significant foreign component through , which held a 25.5% stake until its progressive divestment. MSI's exit was completed in phases, with the residual 5% stake acquired by MFSL in November 2022 following IRDAI approval, resulting in full ownership. This divestment aligned with the regulatory environment at the time, where in companies was capped at 26% under IRDAI guidelines. The current 100% promoter holding ensures full compliance with IRDAI's foreign investment limits, now raised to 74% but not applicable given the absence of foreign stakeholders. Looking ahead, the company is positioned for potential public listing through a merger with its parent MFSL, a roadmap approved by the board in February 2025. This structure would enable Axis Max Life to achieve listed status while maintaining the existing promoter stakes, pending necessary regulatory approvals.

Leadership and Board

Sumit Madan serves as the Managing Director and Chief Executive Officer of Axis Max Life Insurance, having assumed the role effective October 1, 2025. With more than 25 years in financial services, including prior leadership in distribution and bancassurance at the company and other institutions, Madan focuses on expanding market reach and product innovation. This transition followed the early retirement of Tripathy on September 30, 2025, marking a key leadership shift to sustain momentum from the joint venture's strategic integration. The board of directors includes nominees from promoters Max Financial Services and , alongside independent members to guide strategic oversight. Sahil Vachani, Vice Chairman and Managing Director of Max Estates Limited within the , acts as a , leveraging his expertise in diversified financial operations. Rajkamal Vempati, Group Executive and Head of at with over 27 years in financial sector HR and operations, joined as an additional on October 1, 2025, nominated to represent Bank's interests. Independent directors such as Pradeep Pant, with deep experience in and , and , a seasoned professional, provide impartial counsel on and . Governance at Axis Max Life Insurance emphasizes transparency and regulatory adherence, with board committees including an comprising independent directors like Pradeep Pant to monitor financial integrity and internal controls. In July 2025, the company reported a cyber security incident involving unauthorized access to certain IT systems, which it is investigating in coordination with regulators to ensure and compliance. These structures ensure balanced decision-making, while recent appointments like Vempati enhance gender diversity and bring specialized HR and finance acumen to the board.

Operations

Network and Presence

Axis Max Life Insurance maintains a robust physical across , comprising 413 branches that ensure a pan-India presence in key urban centers such as , , and Gurugram. This extensive branch infrastructure facilitates direct customer interactions, policy servicing, and claims processing in major metropolitan areas and beyond. The company's headquarters is located at the 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram, 122002, serving as the central hub for strategic operations and administrative functions. This Gurugram base underscores the insurer's focus on the National Capital Region while supporting nationwide expansion. In November 2025, Axis Max Life Insurance partnered with the (IFC) to enhance accessibility for underserved communities, including women and low-income groups in tier-2 and tier-3 cities. Complementing its physical footprint, Axis Max Life Insurance leverages digital platforms to enhance customer accessibility, including an official that enables policy management, premium payments, and e-commerce-based policy purchases. The app integrates features for seamless user engagement, reflecting the company's commitment to in delivery. Distribution partnerships play a pivotal role in extending reach, particularly through arrangements with branches, allowing integrated sales and service within the bank's extensive network. These collaborations, rooted in a long-term strategic between and Max Financial Services, amplify customer touchpoints without establishing independent international operations. International ties remain limited to influences from the parent entities, with all core activities centered in .

Workforce and Distribution

Axis Max Life Insurance employs 24,880 permanent people as of March 2025, supporting its operations across various functions including sales, , and . The company's workforce is structured to emphasize , with dedicated initiatives designed to enhance agent capabilities and align with regulatory standards. For instance, programs such as the Future Leaders Program focus on building leadership skills among personnel to prepare them for evolving roles in the insurance sector. Additionally, the Max Life Ace Talk initiative provides virtual on attitudinal topics like and , targeting new-age agent advisors to foster disciplined and effective sales practices. The insurer operates through a multi-channel distribution network that includes , agency (direct sales), brokers, and online platforms, ensuring broad accessibility for . forms a core pillar, with serving as the primary partner and contributing around 40% of sales in this channel, leveraging the bank's extensive base for integrated offerings. Complementing this, the company maintains a two-decade with for , which has enabled sustained growth in protection and savings products through collaborative distribution efforts. Axis Max Life Insurance prioritizes customer-centric sales processes, underpinned by a need-based selling approach that tailors solutions to individual financial requirements rather than pushing standardized products. This methodology is supported by trained relationship managers who focus on engagement and seamless service delivery, contributing to the company's reputation for personalized advisory over its two decades of operations.

Products and Services

Protection Plans

Axis Max Life Insurance provides pure protection plans focused on , offering financial safeguards against the risk of premature death without any investment or savings elements. These plans ensure that the policyholder's family receives a lump-sum payout to cover ongoing expenses, debts, or lifestyle maintenance in the event of the insured's demise. The offerings emphasize affordability, flexibility, and comprehensive coverage for individuals seeking risk-only solutions. The primary product is the Smart Term Plan Plus, a non-linked, non-participating individual pure risk plan available in six variants to suit varying needs, such as level sum assured, increasing cover, or return of premium options. In the return of premium variant, policyholders receive 100% to 200% of total premiums paid as a special exit value at maturity if no death claim occurs, providing a refund mechanism without additional costs. Coverage extends up to INR 2 in base sum assured, with options for higher limits based on . Eligibility criteria include an entry age of 18 to 65 years, a maximum maturity age of 85 years, and policy terms from 10 to 67 years, depending on the variant and premium payment mode. Minimum sum assured starts at INR 50 lakhs, with flexible premium payment terms including regular pay, limited pay till age 60, or single premium. Inbuilt features encompass benefit, accelerating up to INR 1 of the death benefit upon diagnosis, and life stage benefits like additional coverage for new parents or homemakers. Optional riders enhance protection, including the Critical Illness and Disability Rider covering 64 specified illnesses with payouts up to INR 40 lakhs and coverage till age 75, and the Rider providing an extra sum assured in case of accidental death or total permanent . These riders can be added at or later, subject to . Premiums are flexible, payable monthly, quarterly, semi-annually, or annually, and qualify for tax deductions under Section 80C of , up to INR 1.5 lakhs annually, while death benefits remain tax-exempt under Section 10(10D). The claim settlement process for death benefits requires the nominee to intimate Axis Max Life within 90 days of the event via the official website, helpline, or branch, followed by submission of documents such as the death certificate, original policy document, claim application form, and medical reports if applicable. For disability claims under riders, similar intimation is needed, along with proof of disability like medical certificates. The insurer offers an InstaClaim feature for eligible death claims up to INR 50 lakhs, aiming for processing within 3 hours if documents are submitted before 3 PM, or within one day otherwise, ensuring prompt financial support. Overall claim settlement ratio stands at 99.70% for FY 2024-25, reflecting reliability.

Investment-Linked Plans

Axis Max Life Insurance offers unit-linked insurance plans (ULIPs) that integrate life coverage with opportunities linked to performance, allowing policyholders to participate in potential capital appreciation while maintaining a base protection element. These plans are designed for individuals seeking a blend of and wealth accumulation, with premiums allocated to various funds after deducting applicable charges. The Wealth Plan serves as a ULIP offering, targeting high-net-worth individuals with flexible strategies and long-term growth potential. Eligibility for the Platinum Wealth Plan includes a minimum entry age of 91 days and a maximum of 60 years for single or limited pay options (5-year premium payment term), and up to 55 years for regular pay options, ensuring accessibility across life stages. Maturity ages range from a minimum of 18 years to 70 years for single/limited pay and 75 years for regular pay, providing extended policy durations up to 99 years. Policy terms vary from 10 to 40 years, accommodating diverse financial goals. Investment flexibility is a feature, with policyholders able to select from six fund options categorized by risk profiles: equity-oriented funds for high-risk, high-return potential; funds for low-risk ; and balanced funds for moderate combining both . Additional strategies include dynamic fund allocation, which automatically adjusts asset distribution based on age or , and systematic transfer plans for gradual investment into equity funds. Switching between funds is unlimited and free of charge throughout the policy term, enabling proactive management in response to market conditions. The charge structure is transparent and capped in line with regulatory guidelines. Premium allocation charges apply as a percentage of premiums paid, ranging from 3% to 6% depending on the premium paying and , with no allocation charge after the fifth year for limited pay variants. Mortality charges are deducted to cover the risk, calculated based on the policyholder's age, gender, and sum at risk. Fund management charges are levied daily at up to 1.35% per annum on the fund value, covering costs without exceeding prescribed limits. Other charges, such as , are nil in this plan. Maturity benefits are directly tied to the performance of the chosen funds, with the payout consisting of the prevailing fund value, subject to market risks and no guaranteed returns. Death benefits provide comprehensive protection, defined as the higher of the fund value, 10 times the annualized premium, or 105% of total premiums paid, ensuring financial for nominees. These benefits underscore the plan's dual role in wealth building and risk mitigation. A five-year lock-in period applies from policy inception, during which no partial withdrawals or surrenders are permitted to encourage long-term commitment, with funds transferred to a discontinuance policy fund earning a minimum as per regulations. Post-lock-in, up to two partial withdrawals per policy year are allowed free of charge, limited to 20% of the fund value excluding the first year's premiums, offering without disrupting the corpus. Surrender benefits after the lock-in equal the fund value minus any applicable discontinuance charges in the initial years.

Savings and Retirement Plans

Axis Max Life Insurance offers a range of non-linked savings and retirement plans designed to provide guaranteed returns and steady wealth accumulation for long-term financial goals. These plans emphasize fixed benefits through participating or non-participating structures, helping policyholders build a corpus for specific milestones like or post- without exposure to market volatility. Endowment and money-back policies under Axis Max Life Insurance focus on combining life coverage with savings, delivering guaranteed maturity benefits alongside periodic survival payouts. For instance, the company's money-back policies provide survival benefits at predefined intervals, such as 20% of the sum assured every five years after the premium paying term, culminating in a maturity payout of the balance sum assured plus bonuses for participating plans. These policies ensure a disciplined savings approach with returns that are contractually guaranteed, suitable for goal-based accumulation. The Axis Max Life Savings Advantage Plan exemplifies an endowment-style savings product, classified as a non-linked participating individual savings plan that offers lifelong risk coverage and guaranteed additions to the policy fund from the second year onward. Upon maturity, policyholders receive the sum assured plus accrued bonuses, providing a lump-sum payout for financial security. Additionally, money-back variants within this category return a portion of premiums as during the term, aiding interim needs while preserving the core savings objective. Child plans from Axis Max Life Insurance are tailored for education funding, incorporating savings elements with maturity benefits timed to coincide with key academic stages. The Max Life Future Genius Plan, a non-linked participating policy, delivers guaranteed money-back benefits during the child's years—typically 15-20% of the sum assured annually for three to five years—followed by a substantial maturity corpus to cover costs. In the event of the parent's demise, the plan waives future premiums and continues providing the full benefits to the child, ensuring uninterrupted savings accumulation. terms range from 13 to 21 years, with flexible limited pay options to ease premium burden. The Axis Max Life Shiksha Plus Super plan, a unit-linked , also supports child education goals for dependents aged 0 to 18 years, offering market-linked maturity benefits structured around educational milestones. These plans provide options for both guaranteed and variable funding approaches to meet future expenses. Retirement plans emphasize pension products that convert accumulated savings into lifelong income streams, with options for annuities starting at vesting ages typically from 45 to 80 years. The Axis Max Life Smart Wealth Annuity Guaranteed Pension Plan provides immediate or deferred annuity payouts, including single life, joint life, or return-of-purchase-price variants where 100% of premiums are refunded upon the annuitant's death or at a specified age. This non-linked guaranteed plan offers multiple income options, such as level or increasing annuities, ensuring steady post-retirement cash flow with vesting flexibility to align with individual retirement timelines. The Forever Young Pension Plan, a unit-linked option, allows building a market-linked retirement corpus that can be used to purchase annuities for lifetime income for the policyholder and spouse, including in the event of the primary annuitant's passing, with loyalty additions enhancing the fund value. As of September 2025, it includes new fund options like the Nifty 500 Multifactor 50 Index Pension Fund for diversified equity exposure. These products support a transition from savings to income, with premiums eligible for deductions under Section 80C of the Income Tax Act. Key features across these savings and retirement plans include loan facilities against the policy value, typically up to 80-90% of the surrender value after the second year, providing liquidity without full policy termination. Surrender values are available post the first or second premium payment, calculated as the higher of guaranteed or special surrender value, allowing early exit with partial returns. Tax advantages are integral, with premiums qualifying for deductions up to ₹1.5 lakh under Section 80C and maturity/death benefits exempt under Section 10(10D), subject to prevailing laws. Policyholders may also add riders for enhanced protection, such as accidental death benefits, though core focus remains on savings mechanics. For employer-sponsored initiatives, Axis Max Life Insurance provides group savings plans like the Group Gratuity Premier Plan, a non-participating group savings product that accumulates funds for employee benefits through employer contributions. This plan facilitates payouts upon or separation, with tax-exempt status for employers under relevant regulations, promoting collective wealth building. The Group Super Life Premier Plan further supports superannuation schemes, enabling employers to build a dedicated savings pool for post-employment pensions with guaranteed interest credits and flexible withdrawal options. These group offerings ensure scalable, cost-effective savings solutions for workforce needs.

Financial Performance

Revenue and Growth Metrics

Axis Max Life Insurance reported a gross written of INR 33,223 for the financial year 2024-25 (FY2024-25), reflecting a year-over-year growth of 13% from the previous year. This growth underscores the company's expanding footprint in the life insurance sector, driven by robust demand for its product offerings. The overall expansion was supported by increases in both individual and group segments, with individual adjusted first-year s rising 20% during FY2024-25. Revenue sources for Axis Max Life Insurance primarily consist of individual premiums, which focus on retail policies for , savings, and , and group premiums, which cater to corporate and institutional clients through and plans. In FY2024-25, individual premiums demonstrated stronger momentum compared to group premiums, contributing to the company's overall premium growth; for instance, the private for individual adjusted first-year premiums reached 10.1% in H1 FY2026 (April-September 2025), up from 9.3% in H1 FY2025. This segment's performance highlights Axis Max Life's emphasis on distribution channels, including partnerships. In H1 FY2026, individual adjusted first-year premiums grew 18% year-over-year to ₹3,891 , while gross written premium increased 18% to ₹15,490 . The company's stood at Rs 6,040 as of March 31, 2025, bolstering its financial stability and capacity for sustained expansion. Positioned as one of the top private non-bank life insurers in , Axis Max Life ranks among the leading four private players by in individual new business premiums, benefiting from its strong distribution network and product diversification. The from Max Life Insurance in December 2024 has further enhanced its market visibility and contributed to accelerated growth in subsequent quarters.

Solvency and Claims Data

Axis Max Life Insurance maintains a robust position, with a of 2.01 times as of March 31, 2025, exceeding the of (IRDAI) minimum requirement of 1.5 times. This ratio reflects the company's ability to meet long-term liabilities, supported by strong adequacy and prudent practices. The enhanced solvency has been bolstered by a infusion of 1,612 from in April 2024, which increased the equity base and facilitated sustained business growth. The company's claim settlement performance underscores its reliability for policyholders, achieving a claim settlement ratio of 99.70% for FY2025, calculated on individual death claims. In that fiscal year, Axis Max Life settled 20,170 death claims amounting to 1,430.80 , demonstrating efficient processing and high payout consistency. This ratio has improved progressively, rising from 99.22% in FY2020, and positions the insurer among the top performers in the industry for customer trust. Claims handled by Axis Max Life primarily include death benefits, which form the core of protection plans, alongside maturity benefits for endowment and savings policies, and surrender values for policy terminations. claims are the most critical, often requiring documentation such as death certificates and medical records, while maturity and surrender claims involve policy maturity proofs or voluntary discontinuation requests. In terms of , Axis Max Life adheres to IRDAI guidelines on margins, disclosures, and claim turnaround times, with settlements typically completed within 30 days for straightforward cases. agencies have affirmed the company's , with ICRA assigning an [ICRA] AA+ rating in October 2025, citing comfortable and experienced management, and CRISIL reaffirming a AA+/Stable rating in June 2025 for . These affirmations highlight the insurer's low risk profile and ongoing compliance with sector regulations.

References

  1. [1]
    Axis Max Life Insurance – Buy Life Insurance Plans, Renew Policy ...
    With a strong Pan India presence with 405 branches, company offers life insurance solutions such as Term plans, savings plans, ULIPs and retirement plans ...Customer LoginPay Premium OnlineContact UsList of All Products2 Crore Term Insurance Plan
  2. [2]
    Axis Max Life Insurance - Max Financial Services
    Axis Max Life – a part of the $5-Bn Max group, an Indian multi business corporation – is India's fifth largest private life insurance company. In FY 2024, Axis ...
  3. [3]
    AXIS MAX LIFE INSURANCE LIMITED - U74899PB2000PLC045626
    AXIS MAX LIFE INSURANCE LIMITED is a 25.4 Years old company, incorporated on 11 Jul 2000. The current status of the company is Active.
  4. [4]
    Axis Max Life Insurance 2025 Company Profile - PitchBook
    Formerly Known As. Max New York Life Insurance, Max Life Insurance ; Ownership Status. Privately Held (backing) ; Financing Status. Corporate Backed or Acquired ...
  5. [5]
    Max Life to be 70:30 joint venture between Max Financial Services ...
    Max Financial Services Limited (MFSL), a part of the Max Group, is the holding company for Axis Max Life. Company · Career · Press release · Media ...
  6. [6]
    Max Life Insurance company rebrands to Axis Max Life Insurance
    Dec 13, 2024 · Axis Max Life Insurance Ltd., previously known as Max Life Insurance Company Ltd., has officially incorporated 'Axis' into its name.
  7. [7]
    [PDF] Axis Max Life Insurance Limited: Rating reaffirmed
    Oct 9, 2025 · Axis Max Life is a joint venture (JV) between Max Financial Services Limited and Axis Bank, holding a stake of 80.98% and. 19.02% (including ...
  8. [8]
    Max Life Insurance Company rebrands as Axis Max Life Insurance
    Dec 13, 2024 · As of H1FY25, Max Financial Services held 81% and Axis Bank held a 19.02% stake in Axis Max Life Insurance.Missing: percentage | Show results with:percentage
  9. [9]
    Axis Max Life Insurance Co. Ltd. - Beshak.org
    The company is headquartered in New Delhi and its CEO/CMD is Mr. Prashant Tripathy. Founded in. 2000. JV Partners. Axis Bank and Max Financial Services.Missing: ownership | Show results with:ownership<|control11|><|separator|>
  10. [10]
    Axis Max Life Insurance Ltd - Company Profile and News
    Company profile page for Axis Max Life Insurance Ltd including stock ... Executives. Name/Title. Sumit Madan. PRESENT. CEO/Mng Dir · Manu Lavanya. 2/2020 ...
  11. [11]
    [PDF] annual report 2024-25 - Max Financial Services
    - India's largest non-bank owned private life insurer. He is also part of ... Axis Max Life saw market share increase due to higher growth versus ...
  12. [12]
    Axis Max Life's Individual Adjusted First Year Premium grew 20%
    May 19, 2025 · As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. (ADVERTORIAL DISCLAIMER ...
  13. [13]
    [PDF] Axis Max Life9s Individual Adjusted First Year Premium grew 23 ...
    Aug 7, 2025 · ○ Axis Max Life Insurance Limited's private industry market share increased by 121 bps to 10%. ○ Individual Adjusted First Year Premium at ...Missing: non- | Show results with:non-
  14. [14]
    Axis Max Life Insurance - Facebook
    Sep 3, 2025 · When IPPB's 12Cr+ customers, 1.85 lakh postmen and an unmatched legacy meet Axis Max Life Insurance Limited's Bharosa with their 405+ branches ...
  15. [15]
    Axis Max Life Achieves Highest-Ever Claims Paid Ratio of 99.70% in ...
    May 23, 2025 · Axis Max Life Achieves Highest-Ever Claims Paid Ratio of 99.70% in FY25; Surpasses 99% Benchmark for Sixth Consecutive Year · New Delhi, Delhi, ...Missing: market share branches
  16. [16]
    Axis Max Life Wins Gold at 2025 Brandon Hall Group™ Human ...
    Oct 1, 2025 · Known for being one of the most prestigious global platforms, HCM Excellence Awards® program is the gold standard for recognizing organizations ...
  17. [17]
    Axis Max Life Insurance - Super Customer Week Has ... - YouTube
    Sep 9, 2025 · ... Customer Week has been honoured with the prestigious Most Innovative Customer Experience Initiative at the India CX Summit & Awards 2025 ...Missing: 2024 | Show results with:2024
  18. [18]
    Axis Max Life Insurance wins Hansa Research CuES 2025 award
    Apr 7, 2025 · Congratulations Axis Max Life Insurance Limited on your outstanding performance on Customer Experience, according to Hansa Research Life ...
  19. [19]
    Max New York Life To Up Share Capital To Rs 300 Crore
    Max New York Life To Up Share Capital To Rs 300 Crore. ... As of now the authorised paid-up capital is Rs ... First Published: Dec 05 2001 | 12:00 AM IST ...
  20. [20]
    [PDF] Max Life to leverage Expertise and Global Experience of Former ...
    Nov 29, 2018 · New York Life had a long association with Max Group, first as the founder joint venture partner in Max Life from 2000 to 2012 and recently, as a ...
  21. [21]
    Document Detail - IRDAI - Policyholder.gov.in
    Sep 1, 2025 · Max Life Whole Life Non Participating Insurance, 104N005V01, 20-Feb-01, 31-Jan-06, Withdrawn. 2001-02, Max Life Insurance Co. Ltd. Max Life Life ...
  22. [22]
    About Us - Axis Max Life Insurance
    Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and ...Our Leadership · Awards & Achievement · ESG · CSRMissing: founding | Show results with:founding
  23. [23]
    [PDF] Max New York Life Insurance Company Limited
    Max New York Life Insurance grew at an average rate of 49.1% (based on premiums) in the five years from 2005 until 2010, achieving growth surpassing that of the ...Missing: collections | Show results with:collections
  24. [24]
    Mitsui Sumitomo picks up 26% stake in Max New York Life, Max ...
    Apr 12, 2012 · New York Life sold part of its 26% stake directly to Mitusi Sumitomo & partly to Max India, which in turn sold a part to Japanese partner.
  25. [25]
    Japan's Mitsui Sumitomo buys 26% stake in Max New York Life for ...
    In an all cash transaction, Mitsui Sumitomo Insurance will pay Rs2,731 crore for the 26% stake in Max New York Life.Missing: early history capital collections branch expansion
  26. [26]
    [PDF] Max Life to be 70:30 joint venture between Max Financial Services ...
    Apr 28, 2020 · Max Life Insurance Company Limited (Max Life). Axis Bank will hold 30% stake in Max Life post transaction closure. The development will ...Missing: ownership | Show results with:ownership
  27. [27]
    [PDF] AXIS/CO/CS/36/2020-21 28th April 2020 Shri Kautuk Upadhyay The ...
    Apr 28, 2020 · 28th Apr 2020 - Mumbai, New Delhi. Max Life to be 70:30 joint venture between Max Financial Services and Axis Bank. • Deal marks coming ...
  28. [28]
    Max Life rebrands to Axis Max Life Insurance after regulatory approval
    Dec 13, 2024 · Following this stake acquisition by Axis Bank, the stake of MFSL in Max Life reduced to 81 per cent from 87 per cent earlier. The registrar of ...<|control11|><|separator|>
  29. [29]
    Max Life incorporates 'Axis' into its brand identity
    Dec 16, 2024 · India's Max Life Insurance Company has rebranded to Axis Max Life Insurance, following the receipt of corporate and regulatory approvals.Missing: office | Show results with:office
  30. [30]
    Max Financial Services approves listing of Axis Max Life via merger
    Feb 4, 2025 · Sign up here. Max Financial, which holds nearly an 81% stake in Axis Max Life, said it will initiate the process for the insurer's listing once ...Missing: percentage | Show results with:percentage
  31. [31]
    Max Financial Services Ltd share price | Key Insights - Screener
    ... India's largest non-bank life insurer and 4th largest private life insurance company. ... Max life has 9.9% market share (as of FY22) among private insurance ...
  32. [32]
    [PDF] annual report 2024-25 - Max Financial Services
    Sep 12, 2025 · On completion of the Equity Infusion, Axis Entities collectively hold 19.02% of the equity share capital of. AMLI and MFSL's shareholding in ...
  33. [33]
    MFSL gets IRDAI nod to acquire residual 5% stake held by Mitsui ...
    Nov 28, 2022 · In December 2020, MFSL swapped 20.57% of the paid-up equity share capital in Max Life held by MSI to MFSL in exchange for 21.87% of issued and ...Missing: divestment | Show results with:divestment
  34. [34]
    Meet Our Leadership | Axis Max Life Insurance Management Team
    Explore the experienced leaders driving Axis Max Life Insurance's success. Meet our management team and their vision for a secure future.
  35. [35]
    Axis Max Life Insurance appoints Sumit Madan as MD & CEO
    Jun 11, 2025 · Max Financial Services on Tuesday said it has approved the appointment of Sumit Madan as Managing Director & Chief Executive Officer of Axis Max Life.Missing: members | Show results with:members
  36. [36]
    Axis Max Life Insurance elevates Sumit Madan to MD & CEO
    Jun 11, 2025 · Axis Max Life Insurance elevates Sumit Madan to MD & CEO · Sumit Madan will replace Prashant Tripathy, whose tenure ends on September 30, 2025.Missing: leadership members
  37. [37]
    Axis Max Life Insurance's Board of Directors
    Sumit Madan is the Managing Director & Chief Executive Officer of Axis Max Life Insurance and brings over 25 years of extensive experience in establishing and ...
  38. [38]
    Sahil Vachani, Max Ventures & Industries Ltd: Profile and Biography
    Board Member. Axis Max Life Insurance Ltd. 04/2019–PRESENT. Board Member. Max Financial Services Ltd. 05/2018–PRESENT. Board Member. Max Ventures & Industries ...
  39. [39]
    Rajkamal Vempati - Senior Management - Axis Bank
    Rajkamal Vempati is the Group Executive & Head of Human Resources at Axis Bank. With over 27 years of experience across leading financial services organisations ...
  40. [40]
    Axis Max Life Insurance Appoints Rajkamal Vempati as Non ... - ScanX
    Oct 1, 2025 · Rajkamal Vempati as an additional director in a non-executive capacity, effective October 1, 2025. Board Appointment Details. Ms. Vempati's ...
  41. [41]
    Axis MAX Life Insurance Customer Care - Toll Free Number - PolicyX
    Rating 4.6 (882) Axis Max Life Insurance Co. Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002. Operation Centre. Axis Max ...
  42. [42]
    About Us - Axis Max Life Insurance
    **Summary of Axis Max Life Insurance (Based on Available Content):**
  43. [43]
    Axis Max Life Insurance Limited | LinkedIn
    Primary. 11th Floor, DLF Square Building. Jacaranda Marg, DLF City Phase II. Gurugram, Haryana 122002, IN. Get directions · Plot No. 90-C, Udyog Vihar, Sector 18.
  44. [44]
    Axis Max life Insurance - Apps on Google Play
    Oct 17, 2025 · The official insurance app from Axis Max Life Insurance, designed to meet your financial needs. You can manage existing policies, purchase new ones, make ...
  45. [45]
    https://www.policyx.com/life-insurance/max-life-insurance/customer-service.php
  46. [46]
    Future Leadership Program - Axis Max Life Insurance
    The Future Leaders Program at Axis Max Life Insurance aims to tap into the potential of individuals and build leaders skilled personnel to take on roles of the ...
  47. [47]
    [PDF] Max Life Insurance Re-imagines Training for New-Age Agent ...
    Jul 9, 2021 · (“Max Life” / “Company”), launches a new training transformation program for its agency channel with the unique 'Max Life Ace Talk' initiative.
  48. [48]
    [PDF] Max Life and Axis Bank aim to grow distribution strength in FY23
    May 31, 2022 · Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency ...
  49. [49]
    Axis Max Life Insurance and YES BANK Celebrate Two Decades of ...
    Mar 3, 2025 · Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, ...
  50. [50]
    Axis Max Life Smart Term Plan Plus
    Rating 4.4 (68) Jan 8, 2025 · 150% of the Base Sum Assured is payable in case of death of life insured within first fifteen policy years, and 100% of the Base Sum Assured is ...
  51. [51]
    Axis Max Life Smart Term Plan Plus - Policybazaar
    Flexibility to choose from 4 variants of Axis MaxLife online term plan plus, based on your requirements. The Axis Max Life Smart Term Plan offers an insta ...
  52. [52]
    Axis Max Life Smart Term Plan Plus (STPP) Customised Review
    Apr 28, 2025 · Inbuilt Features of the Axis Max Life Smart Term Plan Plus (STPP) · 1. Insta Payout on Claim Intimation · 2. Terminal Illness Cover · 3. Cover ...
  53. [53]
    Axis Max Life Smart Term Plan Plus - Beshak.org
    Rating 3.8 · Review by Beshak.orgIt covers 64 specified illnesses, provides coverage up to the age of 75, and allows a maximum sum assured of Rs. 40 lakhs. Accidental Death Benefit Rider: This ...Missing: eligibility | Show results with:eligibility<|control11|><|separator|>
  54. [54]
    Axis Max Life Term Insurance Smart Secure Plus Plan Benefits
    Rating 4.5 (13) Axis Max Life Smart Secure Plus plan offers 2 different death benefit payout which is Life Cover and Increasing Life Cover. Life Cover death benefit option only ...
  55. [55]
    Axis Max Life Term Insurance Plan - PolicyX
    Rating 4.6 (910) Their term insurance plans come with various features, including spouse coverage, multiple plan options, cover continuance benefit, special exit value, premium ...
  56. [56]
    Axis Max Life Insurance Claim Process | Death Claim Settlement
    The nominee should inform the insurer about the claim in written form. Submit the information about your claim on the Axis Max Life Insurance official website.
  57. [57]
    Axis Max Life Term Insurance Claim Settlement - InsuranceDekho
    Rating 4.7 (163) Documents Required For Max Life Term Insurance Death Claim: Original Policy Document; Death Certificate; Death Claim Application Form; Discharge summary ...
  58. [58]
    Axis Max Life Platinum Wealth Plan
    Axis Max Life Insurance Platinum Wealth plan is a great ULIP plan that secures your future by providing comprehensive life insurance coverage.
  59. [59]
    Axis Max Life Platinum Wealth ULIP Plan-Details, Benefits & Features
    Rating 4.6 (1,286) Axis Max Life Platinum Wealth is a unit-linked non-participating insurance plan that provides both life insurance and investment benefits.
  60. [60]
    https://www.insurancedekho.com/life-insurance/term-insurance/max/smart-secure-plus-plan/benefits
  61. [61]
    Max Life Platinum Wealth Plan Review: Is It Worth Investing?
    The rate of premium allocation charge depends on the premium paying term & policy term, it ranges between 3% & 6%. There is no premium allocation charge from ...
  62. [62]
    Axis Max Life Platinum Wealth ULIP - Check Features & Benefits
    Max Life Platinum Wealth plan is a non-participating unit linked life insurance plan that allows a policyholder life coverage as well as investment options.Missing: details | Show results with:details
  63. [63]
    [PDF] Platinum Wealth Plan - Axis Max Life Insurance
    Presenting Max Life Platinum Wealth Plan, a non participating Unit Linked Insurance Plan (ULIP), an exclusive product for an elite customer like yourself ...
  64. [64]
    Max Life Platinum Wealth Plan - Eindiainsurance
    Partial Withdrawal - No Partial Withdrawals are allowed in the first five policy years and thereafter a maximum of two (2) Partial Withdrawals are allowed in a ...<|control11|><|separator|>
  65. [65]
    Pension Plans - Buy Best Retirement Plans in India 2025
    Rating 4.3 (10,663) Axis Max Life Insurance offers retirement plans that can help you turn your life savings into life-long income comfortably. These plans come with varied ...
  66. [66]
    Axis Max Life Savings Advantage Plan
    Maximise Your Returns With Axis Max Life Savings Plans ; Tax Savings. upto Rs 46,800 ; India Consumption Fund ; 17+ Fund. Options ; Unlimited. Free Fund Switches ...Axis Max Life Accidental... · Related Articles · Tax Saving Investments
  67. [67]
    Money Back Policy - Investment Plans - Axis Max Life Insurance
    Rating 4.2 (6,800) Aug 28, 2023 · A money back policy provides periodic survival payouts, life insurance coverage, and a maturity benefit at the end of the policy term. It ...
  68. [68]
    [PDF] Axis Max Life Savings Advantage Plan A Non-Linked Participating ...
    Axis Max Life Savings Advantage Plan is a Non-Linked Participating Individual Life Insurance. Savings plan that offers: • risk coverage throughout the Policy ...
  69. [69]
    Buy Best Child Insurance Plans Online in India 2025 at Axis Max ...
    Axis Max Life Insurance offers child education plans that help you save steadily and safely over time, so that you can minimise the debt required to fund your ...
  70. [70]
    [PDF] Max Life Future Genius Education Plan
    The plan secures a child's future education with life insurance, guaranteed moneybacks during graduation, and a death benefit, even in the parent's absence.
  71. [71]
    [PDF] Page 1 of 15 Max Life Future Genius Education Plan A Non-Linked ...
    The plan offers lump sum or monthly death benefits, policy terms from 13 to 21 years, 8 or limited pay options, and flexible premium payment modes.
  72. [72]
    [PDF] Axis Max Life Shiksha Plus Super
    The Policyholder (who shall also be the Life Insured) should have a child (own or legally adopted) aged between 0 days to 18 years to propose for the plan. As ...
  73. [73]
    Smart Wealth Annuity Guaranteed Pension Plan
    What do You Get with Axis Max Life Smart Wealth Annuity Guaranteed Pension Plan? · Flexibility of Income Options · Multiple Annuity Options · Customised Return of ...Maximise Your Returns With... · Single Premium Variants · Limited Premium Variants
  74. [74]
    [PDF] Max Life Smart Wealth Annuity Guaranteed Pension Plan
    This plan provides a secure, regular income for life, with locked rates, premium options, and potential for premium return upon death or milestone age.
  75. [75]
    [PDF] Axis Max Life Forever Young Pension Plan LEAFLET V05
    The plan guarantees lifetime income for you and your partner, with guaranteed income for your wife even in your absence, and a retirement corpus.
  76. [76]
    Group Insurance Policy - Axis Max Life Insurance
    Choose from the various Axis Max Life Group Plans designed for employers/banks/financial institutions helping their members to get cost-effective policies and ...Group Term Insurance · Group Credit Life Secure... · Group Gratuity Premier Plan...
  77. [77]
    [PDF] Axis Max Life Group Gratuity Premier Plan
    Aug 31, 2024 · Linked Non-Participating Group Savings Life Insurance ... Max Life Insurance offers comprehensive protection and long-term savings life insurance.
  78. [78]
    [PDF] Page 1 of 12 PROSPECTUS - Axis Max Life Insurance
    Group life insurance is often provided as part of a complete employee benefits package. As a single. Policy is issued covering all members and in view of ...
  79. [79]
    Public Disclosures | Axis Max Life Insurance
    Axis Max Life Insurance has progressed well on all business parameters in the Financial Year 2024-25 and has further strengthened its position.
  80. [80]
    Axis Max Life Term Insurance Review 2025: Should You Buy?
    Sep 21, 2025 · Pure term plan with coverage up to age 85. · In-built Terminal Illness Benefit (up to ₹ 1 crore). · Insta-Claim within one working day post claim ...
  81. [81]
    [PDF] Axis Max Life Insurance Limited: Rating assigned/reaffirmed
    Jan 6, 2025 · The company was among the top 5 private insurers1 with an overall market share of 6.3% in H1 FY2025 (6.4% in FY2024) in terms of individual ...
  82. [82]
    Max Life achieves highest-ever Claims Paid Ratio of 99.65% in FY24
    Jun 11, 2024 · With this, the Company has achieved an all-time high individual death claims paid ratio of 99.65%. Over the last five years, Max Life's claims ...Missing: FY2024 | Show results with:FY2024
  83. [83]
    [PDF] May 7, 2024 - NSE
    May 7, 2024 · Arjun Chowdhry is a Group Executive for Affluent Banking, NRI, Cards & Payments at Axis Bank since. March 2023. He joined Axis Bank post the ...
  84. [84]
    Max Life achieves highest-ever Claims Paid Ratio of 99.65% in FY24
    Jun 11, 2024 · Max Life's claims paid ratio has seen a rise from 99.22% in FY20 to 99.65% in FY24, making it the Company's new 'India Ke Bharose Ka Number'.
  85. [85]
    Axis Max Life Claim Settlement Ratio - Ditto Insurance
    Apr 8, 2025 · Axis Max Life Insurance is one of India's largest non-bank private life insurers, offering various policies across online and offline channels.<|control11|><|separator|>
  86. [86]
    Axis MAX Life Insurance Limited - Rating Rationale
    Jun 11, 2025 · As on March 31, 2025, solvency ratio was 2.01 times while networth was Rs 6,040 crore (1.72 times and Rs 3,937 crore as on March 31, 2024). The ...Missing: structure | Show results with:structure