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Midas Man


Midas Man is a 2024 British biographical drama film directed by Joe Stephenson, portraying the life of , the Liverpool-born music manager who discovered in 1961 and engineered their ascent from local performers to international icons through innovative promotion and deal-making. The film traces Epstein's trajectory from his family background and early ventures in retail to his stewardship of acts including , , and and , establishing foundational practices in artist management that emphasized merchandising, media exposure, and global touring. Epstein, often called the "Fifth Beatle," navigated personal adversities such as his —criminalized in the UK until 1967—and battles with addiction and depression, which contributed to his death by accidental overdose in 1967 at age 32, amid the ' escalating success and internal band tensions that strained his influence. Starring as Epstein, alongside as his mother Queenie and in a supporting role, the production highlights his visionary risks in an era of rapid cultural transformation, including the British Invasion's impact on global music. Released initially at festivals in 2024 before broader streaming and theatrical distribution in 2025, Midas Man draws on an original screenplay to depict these events, underscoring Epstein's pivotal yet overshadowed contributions to pop history.

Synopsis

Plot Summary

Midas Man portrays the life of , beginning with his discovery of performing at Liverpool's on November 9, 1961. As a record store owner in the family-run NEMS business, Epstein recognizes the band's potential and signs them as his clients, subsequently refining their image, securing an audition with (which rejects them), and negotiating a contract with producer . The narrative follows Epstein's role in launching , managing the group's ascent through hit singles like "," international tours, and landmark television appearances such as on , while also promoting other Merseybeat artists including and , thereby elevating Liverpool's music scene globally. The film spans six years to 1967, highlighting Epstein's professional triumphs alongside personal turmoil, including his concealed amid legal risks, familial pressures, drug dependency, and self-doubt, culminating in The Beatles' "" performance broadcast via satellite to over 400 million viewers on June 25, 1967, followed by Epstein's accidental overdose death at age 32 eight weeks later.

Cast

Principal Performances

stars as , the film's central figure, in a performance praised for capturing the manager's , business acumen, and internal conflicts amid the cultural shifts. Critics highlighted his ability to convey Epstein's drive and vulnerability, particularly in scenes depicting his navigation of fame and as a gay man in an era of legal . Some reviewers noted the portrayal's earnestness but critiqued occasional overt sentimentality in emphasizing Epstein's torments. Emily Watson plays Queenie Epstein, Brian's mother, bringing nuance to the role of a supportive yet tradition-bound Jewish parent grappling with her son's ambitions and sexuality. portrays Harry Epstein, the father, in a depiction that underscores familial tensions over Brian's career choices and unconventional lifestyle. Both actors received commendation for their grounded interpretations, contributing emotional depth to the family dynamics central to Epstein's backstory. The Beatles are portrayed by Jonah Lees as , Blake Richardson as , Leo Harvey Elledge as , and Bill Milner as , with the ensemble focusing on their early and eras under Epstein's guidance. Performances emphasized the band's raw energy and interpersonal chemistry, though limited constrained deeper exploration; observers appreciated the actors' mimicry of mannerisms despite physical variances, such as height discrepancies. Other key supporting roles include as promoter Tex Ellington and Suzy as early promoter , adding layers to Epstein's professional ascent through authentic period-inflected portrayals.

Production

Development and Pre-Production

The development of Midas Man began in early when Studio Pow, led by CEO Perry Trevers, acquired an initial independent script about Brian Epstein's life and commissioned a revised from entertainment journalist Brigit Grant and writer Jonathan Wakeham. The project was formally announced in late 2019, with a BAFTA party used to pitch to investors, targeting a $10 million budget through with minimum investments of $12,000 and promises of over 70% returns. Swedish director was attached in early 2020, with producers Trevers and overseeing the effort, which aimed for a first-quarter 2021 release and sought licensing rights to music—efforts that ultimately failed. advanced by July 2021, when international pre-sales were secured, including deals with for the and Ireland, Roadshow Films for , and Le Pacte for , alongside co-production with Er Dong Pictures for distribution in . Filming locations were planned for and to capture Epstein's early discovery of the in 1961. Early funding claims included $4.3 million from Chinese and UAE sources, though these did not fully materialize as pitched.

Filming Process

Principal photography for Midas Man commenced in October 2021 in , , with an initial focus on locations including Village, where interiors at Bridge Cottage were redressed to represent Brian Epstein's family home in the 1960s and Hulme Hall recreated the Beatles' first public performance with on August 18, 1962. The production, originally planned as a 12-week shoot under director , incorporated period details such as classic 1960s vehicles and encountered early logistical demands typical of historical biopics. Filming was suspended after approximately three weeks due to creative differences leading to Åkerlund's departure, halting in late October 2021 and resulting in a hiatus exceeding one year amid transitions and scheduling disruptions. Efforts to resume began in November 2021 with an interim , but full was delayed until Joe Stephenson took over to complete the . Shooting recommenced in 2023 under Stephenson, expanding to additional sites such as , , and , with principal UK filming wrapping on June 14, 2023. Key sequences included recreations of the Beatles' early recording sessions at ' Studio Two, depicting their audition with producer for a contract. These later stages addressed gaps from the initial shoots, ensuring coverage of Epstein's pivotal role in the band's professional ascent despite the protracted timeline.

Post-Production and Directorial Changes

The production of Midas Man experienced significant directorial upheaval, beginning with Swedish filmmaker Jonas Åkerlund, who was initially attached to direct the biopic in early 2021 but departed later that year amid reported creative disagreements with producers, leading to a production hiatus. Åkerlund's exit prompted producers to seek a replacement to resume filming, which had been slated to commence in Liverpool as a 12-week shoot but was delayed. In November 2021, British director () stepped in to helm the project, overseeing that began in February 2022 but faced further interruptions, including a hiatus exceeding one year due to logistical challenges and scheduling issues. Sugarman exited in early 2023, citing a combination of scheduling conflicts and creative differences, leaving the film incomplete and necessitating additional work to bridge unfinished scenes. To finalize production and transition into post-production, UK director Joe Stephenson (Doctor Jekyll) was brought on board in early 2023 as the third director, focusing primarily on reshoots, pickups, and overseeing the edit to ensure narrative cohesion without major overhauls. Under Stephenson's guidance, filming wrapped in 2023, allowing the project to enter , where and final assembly proceeded, including contributions from facilities like for design elements completed by late 2024. These changes contributed to the film's protracted timeline and reported budget escalation, nearly doubling initial estimates, though producers emphasized that the multiple directorial shifts were aimed at delivering a faithful portrayal of Brian Epstein's life.

Controversies

Production Challenges

The production of Midas Man encountered significant hurdles, beginning with the abrupt departure of initial director shortly after filming commenced in in October 2021, leading to an indefinite hiatus. Åkerlund's exit, attributed to creative differences, stalled the planned 12-week schedule, which had already mobilized cast and crew for key scenes. Sara Sugarman subsequently assumed directorial duties in late 2021, but the restart faced repeated postponements, shifting from November 2021 to January 2022 due to unresolved budgetary constraints and actor scheduling conflicts, extending the overall delay to over a year. These interruptions exacerbated financial strains, with the budget nearly doubling from its original estimate amid investor disputes and unfulfilled promises, such as one backer's expectation that their son portray . By June 2023, a third , Joe Stephenson, was brought on to complete after principal filming wrapped under strained conditions, marking the film's transition to editing despite ongoing challenges in securing music rights from surviving members and , as well as the estates of and . Perry Trevers acknowledged that delays in photography necessitated team adjustments, contributing to a perception of the project as a "nightmare production" among industry insiders.

Portrayal and Accuracy Debates

Critics have debated the film's fidelity to 's life, praising its nuanced depiction of his professional acumen and personal vulnerabilities while faulting it for omissions and dramatizations that simplify complex relationships and events. Jacob Fortune-Lloyd's performance as Epstein is commended for realistically conveying the manager's confidence intertwined with self-doubt, social awkwardness, and obsessive drive, drawing from historical accounts of Epstein as both shrewd and emotionally fragile. However, some reviewers argue the portrayal reduces Epstein's interactions with to superficial wisecracks, underplaying the depth of his influence on their image and career trajectory beyond initial discovery. Specific historical inaccuracies have drawn scrutiny, such as the depiction of the Beatles performing "Money" at the 1963 Royal Variety Performance, whereas they actually played "Twist and Shout" and other numbers selected for the event. The film's portrayal of Epstein's negotiations with Ed Sullivan is portrayed as unusually confrontational, contrasting with accounts of Sullivan being receptive to Epstein's pitch for the Beatles' 1964 appearance. Additionally, the movie omits Epstein's 1963 vacation to Spain with John Lennon, which fueled persistent rumors of a sexual relationship between them, a detail that biographers have explored as emblematic of Epstein's closeted struggles amid professional tensions. The handling of Epstein's , including his and descent into drug dependency, is criticized for being on-the-nose and perfunctory, glossing over the everyday perils of his era's legal and social hostilities toward without delving into threats or relational intricacies beyond standard biopic tropes. His by accidental on August 27, 1967, at age 32, is shown but lacks exploration of the preceding psychological unraveling, presenting a truncated view of his "slow-motion descent." The absence of original recordings—due to prohibitive licensing costs exceeding $10 million for tracks like "Yesterday"—necessitates cover versions, which some argue diminishes authenticity in scenes recreating performances and fan hysteria. While much dialogue derives from reliable testimonies, enhancing certain accuracies in Epstein's promotional savvy and family dynamics, detractors contend the film prioritizes dramatic pacing over comprehensive fidelity, miscasting figures like as a gangsterish and altering physical dynamics, such as portraying Lennon shorter than in reality. These choices reflect typical biopic liberties but have led to accusations of fumbling Epstein's legacy as the architect of , favoring a televisual gloss over rigorous historical depth.

Release

Premiere and Initial Rollout

Midas Man premiered as the opening night film at the Jewish Film Festival on May 30, 2024. The screening highlighted the film's focus on Brian Epstein's Jewish heritage alongside his role in managing . Following the debut, the film had limited theatrical releases in and on August 29, 2024. These early international screenings marked the initial commercial rollout outside festival circuits. In the , Midas Man launched on Prime Video for streaming on October 30, 2024, bypassing a wide theatrical release. The digital premiere aligned with promotional efforts emphasizing Epstein's roots and ' early history. North American distribution followed with a video-on-demand release on January 22, 2025, distributed by Olyn Media. This staggered rollout reflected the film's independent production status and targeted audience segments, including enthusiasts and festival-goers.

Distribution and Market Performance

Midas Man underwent limited theatrical distribution internationally, beginning with simultaneous releases in and on August 29, 2024. Further international markets followed, including on October 30, 2024, and the on December 4, 2024, the on January 30, 2025, and on March 6, 2025. In , Briarcliff Entertainment acquired U.S. distribution rights in June 2024, initially planning a wide theatrical rollout in over 800 venues for fall 2024. However, the release shifted to primarily video-on-demand and digital platforms starting January 22, 2025, with limited or unreported theatrical play, reflecting distribution challenges amid the film's troubled production. Market performance proved underwhelming, with international earnings totaling $347,465 across tracked territories and no domestic gross recorded. Opening weekends included $16,224 in and $8,014 in , underscoring restricted audience reach and commercial viability for a biopic centered on a pivotal figure in music history. The modest returns align with reports of hurdles, including three directors and near-doubled , deterring mainstream exhibitors.

Reception

Critical Assessments

Critics offered mixed assessments of Midas Man, praising the central performance while faulting the film's conventional storytelling and production limitations. On , the film holds an 83% approval rating from 23 critic reviews, reflecting appreciation for its earnest depiction of Epstein's life amid budgetary constraints. aggregates a score of 53 out of 100 based on six reviews, indicating a middling reception that highlights its watchability but lack of innovation. Jacob Fortune-Lloyd's portrayal of drew widespread acclaim as the film's strongest element, with reviewers noting his ability to convey vulnerability, ambition, and quiet tragedy effectively. Variety's described the performance as capturing "something honest and affecting" about Epstein's devotion to , though the biopic overall resembles "TV-movie material" in its straightforward execution. The Guardian's Leslie Felperin awarded three out of five stars, crediting Fortune-Lloyd for holding together a "sanitised narrative" in an otherwise uneven but well-meaning effort reliant on archive footage and familiar biopic tropes. Criticisms centered on the screenplay's predictability, limited scope due to rights issues—such as the absence of original music—and a failure to delve deeply into 's personal struggles or cultural impact. called it "competent but uninspired," arguing it strikes some correct notes on 's fraught life but overlooks opportunities for deeper insight, exacerbated by production turmoil including multiple directors. Reviewers from outlets like FictionMachine noted its breezy, audience-friendly runtime and bright supporting turns but observed it appeals more to those unfamiliar with , glossing over complexities in favor of uplift. These assessments underscore a consensus that while Midas Man competently honors its subject, it lacks the artistic ambition to elevate the genre beyond standard fare.

Audience and Fan Reactions

Audience reception to Midas Man has been generally mixed, with viewers appreciating the focus on Brian Epstein's personal struggles and achievements while critiquing the film's stylistic choices and limitations due to the absence of Beatles music rights. On IMDb, the film holds a 6.4 out of 10 rating from 1,973 user reviews as of late 2024, reflecting a moderate response from audiences interested in music history. Users frequently praised lead actor Adam Rothenberg's portrayal of Epstein as sympathetic and compelling, highlighting moments of emotional depth in depicting his sexuality, family pressures, and professional innovations. However, common criticisms centered on the film's fourth-wall-breaking narration and direct address to the camera, which some viewers found disruptive and ill-suited to the biographical tone, likening it unsuccessfully to more irreverent styles like . The lack of authentic Beatles tracks—replaced by covers and original compositions—was a frequent point of disappointment, with fans arguing it diminished the immersive quality and failed to capture the era's energy despite Epstein's central role in the band's rise. One IMDb reviewer described the story as "fascinating" but the execution as disappointing, emphasizing missed opportunities to delve deeper into Epstein's influence. Beatles enthusiasts and biopic fans expressed divided opinions in online forums and review aggregators, with some valuing the film's effort to spotlight as the "" and its sympathetic handling of his amid societal constraints. Others, including users averaging a 3.2 out of 5 score across over 6,000 ratings, viewed it as a "huge missed opportunity" for lacking insight into the ' dynamics or broader cultural impact. Positive fan reactions often noted the film's charm and strong supporting performances, such as those by as Epstein's father, but acknowledged budgetary constraints evident in production values. Overall, audience sentiment underscores appreciation for redressing Epstein's underrecognized legacy while highlighting creative compromises that tempered enthusiasm among dedicated followers of the ' history.

Commercial Outcomes

The film Midas Man generated modest returns following its limited theatrical rollout in select markets beginning in October 2024. In , it earned $4,706 upon its October 30 release. recorded $8,014 from its March 6, 2025, opening. The Netherlands grossed $30,447 starting January 30, 2025. These figures reflect a niche distribution strategy focused on territories with historical ties to ' early career, rather than a wide international release. Worldwide earnings estimates vary across tracking services, with reporting a cumulative gross of $347,465 as of early 2025. The Numbers pegged international at $191,354, placing it at rank 17,252 among all-time international releases. No significant domestic ( or ) theatrical performance data emerged, consistent with reports of a primarily streaming-oriented debut on in the from October 30, 2024, and acquisition by Briarcliff Entertainment for a limited fall 2024 theatrical window. The production's reported budget, speculated at around $6 million but disputed by producers as inaccurate, suggests the film's commercial underperformance relative to costs, though exact financials remain undisclosed. Absent robust or licensing synergies—such as official music rights, which were withheld—Midas Man appealed mainly to dedicated fans, limiting broader revenue streams like merchandise or ancillary sales. No public data on streaming viewership or metrics has been released, underscoring its status as a low-profile biopic rather than a mainstream commercial venture.

Historical Context and Analysis

Epstein's Real-Life Achievements

encountered during a lunchtime performance at Liverpool's on November 9, 1961, after hearing customer requests for their local recording at his family's NEMS record stores. He signed a formal contract with the group on January 24, 1962, despite lacking prior experience in artist . negotiated their first recording contract with EMI's label in June 1962, leading to the release of "" in October 1962, which reached number 17 on the UK charts. Epstein transformed ' image from casual leather jackets and jeans to tailored suits, enhancing their appeal for mainstream audiences, and organized disciplined touring schedules that propelled their rise. Under his guidance, the group achieved their first number-one single with "" in January 1963, followed by rapid succession of hits and albums that dominated charts globally. He secured their U.S. breakthrough, including the pivotal appearance on on February 9, 1964, viewed by 73 million Americans, and orchestrated merchandising deals that generated substantial revenue. Beyond the Beatles, Epstein managed a roster of Merseybeat acts through his company NEMS Enterprises, founded in 1962 to handle artist representation separately from the family retail business. , his first post-Beatles signing, topped the UK charts with "How Do You Do It?" in October 1963, marking the first number-one single of the Merseybeat era. achieved multiple hits under his management, including "Anyone Who Had a Heart" reaching number one in the UK in February 1964, while and scored four UK top-ten singles with Lennon-McCartney compositions between 1963 and 1964. Epstein's innovations included pioneering large-scale stadium concerts, such as the Beatles' 1965 Shea Stadium show attended by 55,600 fans, and negotiating higher royalty rates from record labels. By 1967, NEMS Enterprises had expanded into and international promotion, contributing to Epstein's personal fortune estimated in millions of pounds, though his achievements were cut short by his death on August 27, 1967. His marketing acumen and belief in his artists' potential earned him induction into the Rock & Roll Hall of Fame in as one of the first non-performer managers recognized.

Factual Fidelity and Dramatizations

Midas Man portrays Brian Epstein's discovery of at in on December 9, 1961, following customer reports at his family's NEMS record store, which aligns with Epstein's own accounts in his 1964 autobiography A Cellarful of Noise. The film depicts Epstein securing a management contract with the band on January 24, 1962, after initial meetings, and negotiating their recording deal with EMI's label under in June 1962, events corroborated by Martin’s recollections and contractual records. It also shows Epstein implementing professional changes such as tailored suits and bowing on stage, introduced around late 1962 to refine the band's image for broader appeal, consistent with photographs and band member testimonies from the era. However, the film includes dramatized elements, such as compressed timelines that blend Epstein's early ventures with his rapid , leading to occasional chronological confusions in event sequencing. For instance, it alters details of ' performance at the 1963 Royal Variety Show, depicting the band closing with a prompting the to "rattle your jewelry," an ad-libbed remark actually made by during the event but not as a finale closer, representing a minor historical inaccuracy for dramatic emphasis. The production's turbulent history—marked by the original director's departure in 2015, incomplete filming until reshoots under Stephenson in 2021, and budget overruns exceeding initial estimates—contributed to narrative adjustments that prioritized emotional arcs over strict chronology, as noted by producers. Epstein's personal struggles, including his amid legal prohibitions and dependency culminating in his August 27, 1967, death from an accidental at age 32, are central to the but sanitized in places, downplaying familial and business tensions while amplifying internal conflicts for . Scenes of Epstein's rejection after a 1962 Decca audition for —where the label favored Brian and —are factually grounded, as audition tapes and executive decisions confirm the dismissal, though the film heightens the emotional fallout to underscore Epstein's perseverance. Such liberties, common in biopics to fit a cohesive story mold, occasionally warp events to fit thematic narratives rather than adhering verbatim to historical records, as critiqued in analyses of similar .

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