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Miranda Kerr


Miranda May Kerr (born 20 April 1983) is an Australian model, author, and entrepreneur recognized as the first Australian to become a Victoria's Secret Angel and as the founder and CEO of the certified organic skincare brand KORA Organics.
Born in Sydney and raised in the rural town of Gunnedah, New South Wales, Kerr entered the modeling industry at age 13 after winning a national model search competition in 1997.
Her career gained global attention in 2007 with her Victoria's Secret contract, leading to campaigns for brands including David Jones and appearances in high-profile fashion events.
In 2009, motivated by her commitment to natural wellness, Kerr launched KORA Organics, a line of toxin-free, cruelty-free products now available in over 30 countries.
A certified health coach since graduating from the Institute for Integrative Nutrition in 2010, she has authored bestselling self-help books Treasure Yourself (2010) and Empower Yourself (2013), emphasizing personal empowerment and holistic living.
Kerr was married to actor Orlando Bloom from 2010 to 2013, with whom she shares son Flynn (born 2011); she married Snapchat co-founder Evan Spiegel in 2017 and has three more sons: Hart (born 2018), Myles (born 2020), and Pierre (born 2024).

Early Life

Childhood and Family Background

Miranda Kerr was born on April 20, 1983, in , , . She is the daughter of John Kerr, a resident of the Gunnedah area, and Therese Kerr, who gave birth to her at age 18 following her marriage at 17. Kerr has a younger brother, , born approximately two years later. Her family is of English descent, with additional and Scottish ancestry. Kerr was raised in Gunnedah, a small rural town in northern with a under during her childhood. The family's modest circumstances included proximity to farmland, where her paternal grandmother resided, contributing to an upbringing centered on outdoor activities and a connection to the natural environment. Therese Kerr, who later transitioned from accountancy to advocacy, emphasized healthy living principles that influenced Kerr's early exposure to and self-care. This rural setting provided Kerr with a grounded childhood, marked by family closeness and simplicity, which she has credited with instilling values of hard work and appreciation for organic lifestyles amid the surrounding agricultural landscape.

Entry into Modeling

Kerr's entry into modeling occurred in 1997 at age 13, when a friend submitted her photographs to the annual Dolly & Impulse Model Competition, a nationwide search organized by Australian teen magazine Dolly in collaboration with Impulse fragrances. To her surprise, she won the contest, which led to her first professional photoshoot in Sydney and placement on the cover of Dolly's April 1997 issue. The victory generated substantial media attention in , positioning Kerr as one of the country's most promising young faces in , though it also prompted public debate over the appropriateness of minors in the modeling . She balanced early assignments with her , signing with a agency and appearing in campaigns for local brands while completing high school. This initial breakthrough laid the foundation for her domestic career before international expansion.

Modeling Career

Australian Beginnings (1997–2006)

Kerr's entry into professional modeling occurred at age 13 when a friend submitted her photographs to the 1997 Dolly magazine/Impulse model competition without her knowledge, resulting in her win and subsequent feature on the cover of Dolly's April 1997 issue. She was transported to Sydney approximately one week prior to her 14th birthday on April 20, 1997, to complete the accompanying photoshoot. This debut sparked immediate media scrutiny in Australia over the appropriateness of promoting a minor in fashion imagery, with critics arguing it contributed to the premature sexualization of young girls. After the competition victory, Kerr secured representation with Chic Management's Sydney office and commenced local assignments, balancing shoots with her high school studies in before transitioning to to accommodate her schedule. Her early included work for Australian retailers and lifestyle brands, such as department store chain , which helped establish her presence in the domestic market. By the early 2000s, she had relocated more permanently to , participating in fashion editorials and advertising campaigns that capitalized on her fresh appeal amid Australia's burgeoning surf and youth-oriented apparel sectors. Through 2006, Kerr maintained a foothold in Australian modeling circuits, appearing in print ads and runway shows for local designers while avoiding overexposure to preserve longevity in the industry. Her domestic success during this period, though not yet international, positioned her for overseas opportunities, culminating in initial contacts with global agencies by late 2006.

Victoria's Secret Era and Global Breakthrough (2007–2012)

In 2007, Kerr secured a contract with , becoming the first Australian model designated as , a status that elevated her from regional prominence to global recognition within the lingerie and fashion industries. This breakthrough followed her earlier catalog work for the brand and aligned with a strategic replacement for departing models like , positioning Kerr alongside established Angels such as and . Her Angel wings, awarded that year, symbolized elite status and involved high-profile runway appearances, catalog features, and promotional campaigns that exposed her to audiences exceeding tens of millions annually through televised events and media coverage. Kerr participated in the Fashion Shows each year from 2007 to 2012, debuting prominently in the 2007 edition at the Kodak Theatre in Hollywood on November 15, where she walked segments featuring elaborate wings and themed sets. These annual broadcasts, viewed by over 10 million U.S. households alone, amplified her visibility, with standout moments including her confident stride in the 2008 show at the Fontainebleau Hotel and the 2011 presentation of a diamond-encrusted Fantasy valued at $2.5 million, which she modeled during the event on November 9. The shows' format—combining fantasy elements, live music from artists like the in 2007 and in 2012—causally linked her poised performances to surged demand for her image in advertising and endorsements, as evidenced by subsequent contracts with luxury houses. Beyond , Kerr's tenure facilitated expansion into high-fashion campaigns and editorials, including work for , , and , which diversified her portfolio from commercial lingerie to couture runways and print features in international editions of and . By 2012, her global breakthrough was consolidated through over 200 magazine covers worldwide and multi-brand deals, such as the 2007 Arden B spring/summer campaign and 2008 promotions, reflecting a causal chain from exposure to broader industry validation without reliance on prior pageants or niche surfwear. This era peaked her earning potential, with reported annual income surpassing $4 million by 2012 from modeling alone, underscoring the empirical leverage of the role in commodifying her marketability.

Expansion and Sustained Prominence (2013–present)

In April 2013, Kerr's three-year contract as a Angel, valued at $1 million annually, was not renewed after six years with the brand, which she described as a "natural evolution" to pursue other commitments including her book Empower Yourself. Following her departure, Kerr secured the role of for Mango's Spring/Summer 2013 campaign, photographed by Duran. Kerr expanded her portfolio with high-profile campaigns in 2014, including H&M's Spring collection shot by Alasdair McLellan, Swarovski's Fall/Winter advertising (her third consecutive season with the jewelry brand), Wonderbra's lingerie line featuring black, red, and animal prints, and 7 For All Mankind's Fall/Winter denim series under the #7OBSESSIONS theme. She also walked runways for established houses, opening Fashion Week's Spring/Summer 2014 show and appearing in collections for , , , , and Loewe. Her prominence persisted through consistent earnings and visibility; ranked her second among highest-paid models in 2013 with $7.2 million from contracts including and , third in 2014 with $7 million, and she maintained top-10 status into 2016. Kerr continued selective and campaign work, declining a 2023 invitation to rejoin Victoria's Secret's rebooted , citing satisfaction with her current path. This period marked a shift toward diversified luxury endorsements while sustaining her status as a global fashion figure.

Business Ventures

Founding and Growth of KORA Organics

Miranda Kerr founded in 2009 as a certified skincare line in , drawing from her personal interest in , , and practices developed during her teenage years. The brand's creation was motivated by Kerr's desire to develop clean, effective skincare solutions, particularly after her mother's illness prompted a focus on natural ingredients for skin health. Initially, products were sold exclusively through select Australian retailers, emphasizing noni fruit as a key for its properties. KORA Organics began global expansion in 2017, entering markets across 30 countries and becoming available in over 200 retailers worldwide. The company achieved a 400% revenue increase from 2017 to 2022, supported by self-funding from Kerr, who has reinvested all profits without taking personal dividends to fuel growth. Key distribution milestones include a 2021 partnership with for broader access and a 2024 expansion into U.S. clean beauty retailer , marking its first certified organic brand addition. Recent performance has outperformed prior sales records, with estimated annual s reported between $7.5 million and $23.1 million, reflecting sustained demand for its organic formulations.

Other Entrepreneurial Efforts

In addition to , Kerr collaborated with Royal Albert to design and launch a collection of fine , glassware, and giftware starting in 2014. The line, featuring pastel hues, motifs, , and etched patterns inspired by Kerr's and appreciation for nature, included items such as mugs, teacups, saucers, cake stands, pitchers, and plates trimmed with 22-karat gold accents. This partnership extended her personal brand into home entertaining products, emphasizing elegance and femininity, with pieces like the Friendship Vintage Mug in sage green and floral-patterned serveware produced in for durability and translucency. Kerr has also pursued authorship as an extension of her philosophy, self-publishing books that blend personal anecdotes, affirmations, and practical advice on health, confidence, and mindfulness. Her debut, Treasure Yourself: Power Thoughts for My Generation, released in October 2011 by , draws from her modeling experiences to encourage self-acceptance and drew from Eastern philosophies like those of . This was followed by Empower Yourself: A 30-Day Vagabond Challenge for Total Life Change in March 2014, which outlines a structured program incorporating , , and to foster empowerment, reflecting Kerr's holistic lifestyle principles. These works, marketed as tools for personal transformation, contributed to her diversification beyond modeling and skincare, with sales supporting her image as a entrepreneur.

Personal Life

Relationships and Marriages

Kerr dated Australian musician intermittently from 2003 to 2007. She began a relationship with English actor in late 2007. The couple became engaged in June 2010 and married on July 23, 2010, in a private ceremony near . Their son, Flynn Christopher Blanchard Copeland Bloom, was born on January 6, 2011. Kerr and Bloom separated in early 2013 and announced their divorce on October 25, 2013, citing ; the divorce was finalized later that year on amicable terms, with of their son. Kerr has described the split as mutual, stating it allowed both parties to grow, and they maintain a co-parenting arrangement. Following her divorce, Kerr began dating Snapchat co-founder and CEO in 2015 after meeting at a dinner party. They married on July 22, 2017, in a private ceremony at their home in . The couple has three sons together: Hart, born in May 2018; Myles, born in October 2019; and Pierre, born in early 2024. Kerr and Spiegel reside in and have publicly emphasized their commitment to family privacy and balanced parenting.

Family and Parenting

Miranda Kerr was born on April 20, 1983, in , , to parents John Kerr, a developer, and Therese Kerr, and raised in the rural town of , , where her family owned a property development business. Her mother was 17 years old at the time of her birth, and Kerr has described a close-knit childhood influenced by her paternal grandmother's farm life and the area's agricultural environment. She has one younger brother, Matthew Kerr, with whom she shares a familial bond, though reports in 2014 highlighted temporary strains due to her international career demands, including limited contact with family in ; Kerr's representatives affirmed no permanent estrangement. Kerr is the mother of four sons. Her eldest child, Flynn Christopher Bloom, was born on January 6, 2011, from her previous marriage to Orlando Bloom; the two maintain an amicable co-parenting arrangement, with Kerr referring to Bloom as her "annoying brother" in a 2021 interview, emphasizing mutual support for Flynn's well-being. With her current husband, Snap Inc. CEO , whom she married in 2017, Kerr welcomed son Hart on May 8, 2018, son Myles in October 2019, and son Pierre Kerr Spiegel on February 27, 2024. Kerr has expressed that her vision of having multiple sons aligned with her family outcomes, prioritizing a structured home life amid her professional commitments. In parenting, Kerr enforces early routines, serving family dinners at 4:30 p.m. to facilitate bedtimes around 7 p.m., a practice she credits for promoting restful sleep and family bonding, though it has drawn online debate for deviating from typical schedules. She limits screen time for her children, leveraging Snap's parental controls—facilitated by Spiegel's role—and advocates for mindfulness rituals, drawing from her interest in wellness to instill self-care and resilience. Kerr has also praised co-parenting dynamics extending to Bloom's partner Katy Perry, noting Perry's positive role as a stepmother to Flynn in joint family events. Early in motherhood, Kerr shared experiences of breastfeeding and adapting to newborn demands during a 2011 interview while caring for six-month-old Flynn.

Beliefs and Views

Religious and Spiritual Perspectives

Miranda Kerr has described herself as Christian while emphasizing a spiritual rather than religious orientation. In a 2014 interview, she stated, "I'm Christian. I pray every day. I meditate every day and I do . I'm not religious, I'm spiritual," and affirmed calling "Lord." She has denied persistent rumors of being a Nichiren Buddhist, clarifying in the same year, "No, I'm not Buddhist," despite associations through her former husband Orlando Bloom's practices. Her spiritual routine incorporates daily prayer, , and for grounding and resilience, which she credits with maintaining balance amid personal challenges like loss. Kerr practices gratitude rituals and has expressed belief in inner guidance, stating that "all of the answers... are deep inside" through and . Kerr integrates into her , viewing them as conduits for energy in meditation, home environments, and her skincare products, where she infuses items like rose for love and for higher self-connection. In 2018, she collaborated with spiritual healer Holly Star to promote using crystals and objects for clearing , reflecting a syncretic approach blending with elements. This practice aligns with her broader wellness philosophy but contrasts with orthodox Christian views skeptical of such tools.

Philosophical and Lifestyle Principles

Kerr espouses a holistic of that integrates physical, emotional, and dimensions, viewing as foundational to overall and fulfillment. She articulates " is wealth" as a core tenet, prioritizing disciplined routines that sustain long-term vitality over short-term extremes. This approach manifests in her adherence to an 80/20 rule, whereby she commits to nutritious, eating and active choices 80% of the time, permitting indulgences like occasional treats for the remaining 20% to promote sustainability and avoid deprivation. Her dietary preferences emphasize whole, unprocessed foods—such as lean proteins, vegetables, and limited carbohydrates—while eschewing refined sugars and excessive , often starting days with warm or herbal alternatives. Central to her mental framework are practices, including daily sessions of 15-20 minutes, which she adopted to maintain equilibrium amid professional demands and personal transitions. Kerr complements this with gratitude journaling, documenting at least three appreciations each morning and evening to cultivate positivity and resilience, a habit she credits for overcoming past depressive episodes. , practiced since age 18, and positive affirmations further underpin her routine, fostering what she describes as a conscious choice for happiness through intentional mindset shifts rather than external circumstances. Physically, Kerr structures exercise around efficiency and balance, engaging in 3-4 sessions weekly totaling about 75 minutes each, divided into targeted strength work for legs, core, and arms, followed by stretching. She incorporates elements like crystal use for energetic alignment and magnesium baths for recovery, reflecting a blend of empirical self-care with intuitive spiritual tools, though she tempers these with pragmatism, advocating simplicity in routines to prevent overload. This philosophy extends to skincare and business, where she favors minimalism—"less is more"—to honor the body's natural processes over aggressive interventions.

Controversies

Jewelry Scandal and 1MDB Connections

In 2014, Australian model Miranda Kerr received diamond jewelry valued at approximately $8.1 million from Malaysian financier , who was later implicated in the embezzlement of funds from Malaysia's () . The gifts included an 8.88-carat pendant appraised at $3.8 million, as well as a subsequent set featuring a pendant worth $4.8 million, accompanied by matching earrings, a , and a ring. Low, accused by U.S. prosecutors of misappropriating over $4.5 billion from 1MDB to finance a lavish , had briefly dated Kerr during this period, though she maintained no knowledge of the jewels' illicit origins at the time. U.S. Department of Justice civil forfeiture complaints filed in June 2017 alleged that the jewelry purchases were funded directly from 1MDB accounts, linking them to a broader international money-laundering scheme involving Low and associates, including former Malaysian Prime Minister . Kerr's involvement drew public scrutiny as part of efforts to recover assets from the scandal, which also ensnared celebrities like , who received a yacht and paintings traced to the same funds. On June 27, 2017, Kerr voluntarily surrendered the items—stored in a safe deposit box—to federal authorities, cooperating fully with investigators one week after the DOJ's public filings. Kerr's representatives emphasized her prompt action and lack of awareness regarding the funds' provenance, stating she had intended to donate the pieces prior to the forfeiture request but proceeded with to avoid any implication in the . No criminal charges were filed against her, distinguishing her case from Low's ongoing status and the convictions of other 1MDB figures, such as in for corruption related to the fund. The episode highlighted how 1MDB proceeds were used to cultivate relationships with high-profile individuals, though Kerr's limited engagement with Low—described in accounts as a short romance—appeared peripheral to the core financial misconduct.

Public Image Challenges

Kerr's breakthrough in modeling at age 13, after winning a competition run by Australian magazine Dolly in 1997, sparked criticism from some conservative outlets who argued that her subsequent photoshoot—including images of the 14-year-old in bathing suits—amounted to the sexualization of a minor. These claims, which labeled the work as akin to pedophilia, highlighted early tensions between her emerging public image as a youthful beauty and broader societal concerns over child exploitation in fashion media. In 2011, New York media scrutinized Kerr's persona, with New York Magazine describing her as "less a person than a production," portraying her curated wellness and family-oriented image as contrived amid her high-profile Victoria's Secret role. Such commentary reflected ongoing industry skepticism toward her blend of commercial appeal and personal branding, often dismissing her as emblematic of manufactured supermodel perfection rather than authentic talent. A 2013 Instagram post amplified accusations of image manipulation when Kerr shared a group photo in which her waist appeared unnaturally slim, prompting widespread claims that she had photoshopped it herself to enhance her figure. Kerr responded by attributing the alteration to a screen-grabbed version circulating online, not personal editing, and provided the original image to clarify, though the incident fueled debates on authenticity in presentations by models. Kerr faced backlash in 2014 for a Vogue Japan editorial marking the magazine's 15th anniversary, where she posed in geisha-inspired attire, including a kimono and traditional makeup, leading critics to decry it as cultural appropriation by a non-Japanese model. Online commentators and outlets like The New York Daily News questioned the choice over a Japanese model, arguing it reinforced stereotypes despite the photoshoot's artistic intent by Mario Testino. Kerr did not publicly address the specific accusations, but the controversy underscored sensitivities around Western celebrities engaging with Eastern cultural elements in fashion.

Reception and Legacy

Achievements and Influence

Kerr rose to prominence in modeling after winning a nationwide Australian model search competition organized by Dolly magazine in 1997 at age 13, marking her entry into the industry. She became the first Australian model contracted as a Victoria's Secret Angel in 2007, participating in the brand's fashion shows and campaigns through 2012. This role contributed to her high visibility, with Forbes estimating her 2013 earnings at $7.2 million, placing her second on their list of highest-paid models worldwide, behind only Gisele Bündchen. In 2014, she ranked third with $7 million, followed by sixth in 2015 ($5.5 million) and tenth in 2016 ($6 million), reflecting sustained contracts with brands like Wonderbra and Escada. Beyond runway and print work, Kerr demonstrated entrepreneurial influence by founding , a certified skincare line, which she self-funded starting in 2006 and officially launched in in 2009. The brand obtained COSMOS certification and expanded globally, positioning Kerr as an early pioneer in celebrity-led clean beauty products before such lines became commonplace. By emphasizing non-toxic, plant-based formulations developed from her personal routines, grew into a leading player in the skincare market, with Kerr serving as founder and CEO. This transition from modeling to business ownership highlighted her role in bridging fashion and consumer , influencing trends toward natural ingredients in beauty amid rising demand for transparency in product sourcing. Kerr's broader impact includes recognition in the Business of Fashion's BoF 500 of global fashion influencers, underscoring her contributions to modeling standards and brand diversification. Her career trajectory, from early competition wins to multimillion-dollar endorsements and a self-sustaining beauty enterprise, exemplifies a model of longevity in an industry prone to short-term fame, driven by consistent commercial appeal rather than transient hype.

Criticisms and Industry Scrutiny

In 2013, reports surfaced alleging that Miranda Kerr's role as a Angel had been scaled back due to a "difficult reputation," with insiders citing unprofessional behavior such as lateness at shoots and poor sales performance relative to other Angels. Kerr, who had been contracted with the brand since , denied the claims, stating that she chose to reduce her commitments to prioritize time with her son, , born in 2011, and that the rumors were unfounded. chief marketing officer Ed Razek later clarified that Kerr remained but would appear less frequently on the to accommodate her family life. Kerr faced industry scrutiny in November 2013 over an photo that appeared to show her waist digitally altered to appear thinner than in the original image, sparking accusations of promoting unattainable body standards amid the world's emphasis on slim physiques. Kerr responded that she had reposted the image from an external source without noticing the edits and denied personally photoshopping her photos, though critics highlighted it as indicative of broader pressures on models to conform to idealized proportions. The incident drew online backlash, with commentators noting the irony given her status as a high-profile model. These episodes underscored ongoing debates in the modeling industry about , work-life balance for mothers, and the perpetuation of edited imagery that exacerbates issues, though Kerr maintained that her decisions reflected personal priorities rather than professional failings.

Other Media Work

Film Roles

Kerr's acting credits in film are sparse, limited to short-form productions rather than feature-length movies. In 2011, she appeared in Love Advent, a web series of daily one-minute short films produced by Love magazine as an Advent calendar feature, with models performing lip-sync and dance routines to popular songs; Kerr's segment on Day 5 depicted her in a black outfit executing synchronized movements to a track. This appearance leveraged her modeling background rather than involving scripted dialogue or character development. No theatrical feature films credit Kerr with acting roles, and her media endeavors have otherwise focused on television cameos, music videos, and promotional videos.

Television Appearances

Kerr made her acting debut with a cameo appearance as herself in the How I Met Your Mother episode "The Yips," which aired on November 26, 2007, featuring her alongside other models including . In fashion reality television, Kerr served as a guest judge on Project Runway All Stars season 1, episode 4 ("Good Taste Tastes Good"), broadcast on January 26, 2012, where contestants designed colorful outfits intended for her to wear at an industry event. She also guest-judged the premiere episode of Project Runway Australia in 2012. For Australia's Next Top Model cycle 10 in 2016, Kerr appeared as a guest mentor during a colorful photoshoot episode, providing on-set guidance to contestants. Kerr competed in a cooking challenge against host on The F Word in 2017, attempting to prepare dishes under time pressure. Her talk show appearances include playing flip cup with host on The Tonight Show Starring Jimmy Fallon on July 18, 2014; interviews on , , and ; and more recent guest spots on , Today, , and .

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