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Mukesh Bansal

Mukesh Bansal is an Indian entrepreneur renowned for co-founding in 2007, initially as a platform for personalized gift items that evolved into a major fashion site acquired by in 2014. Born in and holding a BTech degree in from (class of 1997), Bansal gained early experience working with startups in before returning to to launch alongside fellow alumni Ashutosh Lawania and Vineet . Under his leadership as CEO, expanded into a comprehensive fashion destination, developing private labels such as , HRX, and DressBerry, and emphasizing mobile-first strategies that positioned it as a pioneer in India's online apparel market. Following the Flipkart acquisition, Bansal served as head of commerce and advertising at the parent company, overseeing integrations and growth initiatives until his departure in 2016. In 2016, he co-founded Cure.fit (later rebranded as Cult.fit) with Ankit Nagori, establishing a holistic health and wellness ecosystem that combines fitness centers, online consultations, nutrition plans, and services, which has grown into one of 's largest digital fitness platforms with acquisitions like in 2022. Bansal took on the role of executive chairman at Cult.fit in 2024 after stepping back from day-to-day operations. In June 2021, Bansal joined Tata Digital as president, contributing to the development of the super app by integrating services from group companies like and 1mg, though he stepped back from daily operations in early 2023. More recently, in 2024, he founded , an venture focused on enterprise solutions, which secured $27.5 million in seed funding from investors including Accel and General Catalyst. Throughout his career, Bansal has been an active in over 28 startups and advocate for innovation in , health-tech, and , often emphasizing work-life balance and long-term societal impact in India's .

Early life and education

Early life

Mukesh Bansal was born in September 1975 in , , , into a middle-class family. His father worked as an executive at (BHEL), a undertaking, which provided a stable but modest household environment in the small town; his mother was a homemaker, and he has two younger sisters. Growing up in during the 1980s, Bansal experienced a childhood marked by traditional values and limited exposure to modern amenities, yet one that instilled discipline and a strong . His parents emphasized the importance of as a pathway to opportunity, encouraging academic diligence despite financial constraints typical of their socioeconomic background. Bansal attended in , where he developed an early passion for learning and technology. This interest in computers and innovation emerged amid resource limitations, but with unwavering family support for his intellectual pursuits, laying the groundwork for his future endeavors. This foundation propelled him toward higher education at .

Education

Mukesh Bansal enrolled at the Indian Institute of Technology (IIT) Kanpur in 1993, where he pursued a Bachelor of Technology (B.Tech) in . He graduated in 1997, gaining a solid foundation in core technical disciplines that equipped him for a career in technology-driven entrepreneurship.

Career

Early career

Mukesh Bansal began his professional career shortly after graduating from the Indian Institute of Technology Kanpur with a B.Tech in Computer Science and Engineering in 1997, joining Deloitte Consulting as a Business Analyst in Chicago. In this role, which lasted until mid-1999, he focused on IT strategy consulting for Fortune 500 clients, building foundational expertise in technology implementation and business processes. From 1999 to 2006, Bansal transitioned to the startup ecosystem, working as an engineer and across several early-stage companies in consumer and IT sectors. This period immersed him in the dot-com boom and subsequent bust, where he contributed to product development and scaling efforts amid rapid technological shifts and economic volatility. Through these roles, he developed key skills in agile methodologies and cross-functional leadership, navigating team collaborations in fast-paced environments to deliver innovative solutions. By late 2006, Bansal returned to , leveraging his U.S.-gained experience in global trends to prepare for entrepreneurial pursuits in the emerging .

Myntra

Mukesh Bansal co-founded in 2007 in , , alongside Ashutosh Lawania and Vineet Saxena, initially launching it as a platform specializing in personalized gift items such as custom T-shirts, mugs, and other printed products. Drawing from his prior experience in product strategy at Labs, Bansal shaped Myntra's early infrastructure to support customization and needs. By 2010, recognizing the untapped potential in 's burgeoning , the company pivoted to become a consumer-facing site focused on branded apparel and accessories, marking its entry into the competitive online sector. Under Bansal's leadership as CEO from 2011 to 2015, Myntra rapidly scaled its operations, transforming into one of India's leading fashion e-retailers by emphasizing mobile-first experiences, supply chain optimization, and partnerships with international brands. The platform expanded its catalog to include over 1,000 brands, such as Nike and Being Human, while attracting a growing user base that reached tens of millions of monthly visitors by 2014. This growth was fueled by investments in logistics infrastructure and personalization technologies, enabling faster delivery and tailored recommendations to enhance customer engagement in a market dominated by urban millennials. Key milestones during Bansal's tenure included securing $50 million in funding in February 2014, led by Premji Invest with participation from , Accel Partners, and Tiger Global, which valued the company at approximately $200 million pre-money and supported further technology and enhancements. In May 2014, acquired in a deal valued at around $330 million, structured as a combination of cash and stock, positioning as a dedicated arm within 's ecosystem to counter rivals like . Following the acquisition, Bansal continued in a leadership capacity at Myntra as its operational head while also serving as Flipkart's head of commerce and advertising until early 2015, where he focused on integrating advanced systems and AI-driven tools to streamline and boost conversion rates across the combined platforms. In 2015, he stepped down from day-to-day operations at , handing over the CEO role to Ananth Narayanan, as the company solidified its market position with enhanced tech capabilities that Bansal had championed.

Cure.fit

Mukesh Bansal co-founded Cure.fit in May 2016 in , , alongside Ankit Nagori and others, with a mission to integrate , , and into a comprehensive health ecosystem. The platform launched offering on-demand fitness classes, personalized plans via its Eat.fit service, and mental health support through Mind.fit, accessible both through a and physical wellness centers. This holistic approach aimed to make engaging and scalable for urban Indians. In May 2021, Cure.fit rebranded to Cult.fit to highlight its emphasis on building a vibrant and cult-like following around routines. The aligned with aggressive expansion efforts, growing from initial centers in to over 300 gyms across more than 50 cities by 2025, including both company-owned and models. This footprint enabled widespread access to group classes, sessions, and sports activities, fostering user retention through social and experiential elements. In 2021, Cult.fit achieved status with a valuation of $1.5 billion, bolstered by multiple funding rounds that cumulatively raised over $300 million from prominent investors such as Accel and . These investments supported infrastructure scaling, acquisitions like gyms in 2016, and digital enhancements during the . The funding underscored investor confidence in Bansal's vision for a vertically integrated health platform. Key innovations at Cult.fit include AI-driven personalized workout recommendations, where machine learning algorithms analyze user data on fitness levels, preferences, and past injuries to generate custom exercise plans and virtual coaching. Post-COVID-19, the platform integrated telemedicine via its Care.fit arm, offering virtual doctor consultations, diagnostic services, and lifestyle coaching to bridge gaps in physical access and promote ongoing health monitoring. These features enhanced user engagement, with the app serving millions in adaptive wellness solutions.

Nurix AI

In 2024, Mukesh Bansal founded Nurix as an services focused on developing autonomous agents to automate business workflows and enhance operations. The specializes in creating custom, -native solutions that integrate seamlessly into existing systems, emphasizing voice-first agents capable of handling complex interactions in . This venture draws on Bansal's prior experience in scaling technology platforms to address the growing demand for practical implementations in business settings. In September 2024, Nurix secured $27.5 million in seed-Series A funding co-led by Accel and General Catalyst, with participation from Meraki Labs, to accelerate the development of infrastructure for applications. The funding supports the expansion of the company's platform, enabling the creation of scalable agents that automate routine tasks and improve operational efficiency across industries. Bansal has articulated a long-term for Nurix AI centered on investments in (AGI), positioning the company as a contributor to advanced AI capabilities that could redefine enterprise . During his 2025 TechSparks speech, he emphasized the need to rebuild India's deeptech by fostering innovation in AI research and infrastructure, highlighting opportunities for domestic talent to drive global AI advancements. Among its early products, Nurix AI offers autonomous AI agents designed for , enabling 24/7 resolution of inquiries such as FAQs, troubleshooting, and returns, while freeing human agents for more complex issues. These agents also support tasks by processing and interpreting enterprise data to provide actionable insights. Targeting sectors like and healthcare, the solutions include retail-specific agents for personalized and inventory management, as well as HIPAA-compliant agents in healthcare for streamlining patient interactions, appointment automation, and clinical decision support.

Other ventures

In 2020, Mukesh Bansal co-founded Meraki Labs, an early-stage startup studio and incubator based in , focused on co-building companies through hands-on prototyping of hardware and software solutions in areas like applied and consumer technologies. The venture provides resources such as , , and operational support to transform ideas into scalable businesses, emphasizing collaborative development over traditional investing. Some of Meraki Labs' -focused experiments have overlapped with broader explorations in applications, which later influenced the formation of dedicated initiatives. In June 2021, Bansal joined Tata Digital as president, where he contributed to the development of the super app by integrating services from group companies such as and 1mg, before stepping back from daily operations in early 2023. Post-2015, Bansal has taken on advisory roles in several early-stage startups, offering expertise in technology strategy and scaling operations. For instance, in 2016, he joined the advisory board of food delivery platform as a strategic advisor, contributing insights on growth and market expansion drawn from his experience. These engagements typically involve limited-term consultations to guide product development and tech infrastructure without full-time involvement. Around 2023, Bansal launched involvement in podcast production with SparX, a series featuring interviews on , , , and , hosted by himself to share insights from industry leaders. The podcast serves as a platform for discussing big ideas in business and technology, complementing his broader entrepreneurial activities.

Investments, philanthropy, and recognition

Investments

Mukesh Bansal has established himself as a prominent in India's , channeling funds through personal investments and his venture studio Meraki Labs to support early-stage companies. As of 2025, his portfolio encompasses over 28 ventures across sectors such as , , goods, and , reflecting a strategic focus on innovative, scalable models capable of achieving significant market impact. His most recent investment was in Nuvie, a tech startup, in a Seed Round on June 16, 2025. A key example is his early backing of , a firm pioneering India's launches. Bansal participated in the company's 2018 seed round, providing $1.5 million alongside other investors to advance the development of affordable, indigenous launch vehicles like the Vikram series, which aim to reduce costs for satellite deployments and bolster the nation's ambitions. Bansal also invested in Groww during its seed stage in January 2018, co-leading the round with Ankit Nagori to fuel the platform's growth in democratizing mutual funds and stock investments for retail users. This support contributed to Groww's rapid expansion, culminating in its valuation exceeding $1 billion by May 2021 following a Series D raise. Among other notable stakes, Bansal funded fashion e-tailer Virgio in its early rounds to scale direct-to-consumer apparel with a focus on and . His overall commitments, documented at approximately $50.68 million across at least 12 tracked deals, underscore a philosophy prioritizing and high-growth opportunities drawn from his experiences scaling and Cure.fit.

Philanthropy

Mukesh Bansal joined the board of (OGQ) around 2017, a non-profit foundation founded in 2001 to support athletes in achieving and Paralympic success by providing training, coaching, and resources. As a board member, he has played a key role in expanding OGQ's efforts to include para-athletes, helping the organization support 24 athletes at the Tokyo 2020 Paralympics and 54 at the Paris 2024 Paralympics, contributing to India's medal wins in events such as para-badminton and . Bansal has made substantial personal contributions to OGQ, including donating all proceeds from his 2020 book No Limits: The Art and Science of High Performance to fund development programs, enabling enhanced training facilities and international exposure for para-athletes, many of whom secured medals in Tokyo 2020 and Paris 2024. His commitment to inclusive sports and social impact stems from personal values emphasizing and , as highlighted in his writings and public engagements.

Recognition

Mukesh Bansal has garnered notable recognition for his pioneering role in India's and health-tech sectors. In 2014, he was named among India's 40 Under 40 entrepreneurs, acknowledging his leadership in building into a leading platform. This accolade highlighted his innovative approach to online retail during Myntra's early growth phase, prior to its acquisition by . Bansal's contributions extended to academia and innovation, earning him the Distinguished Alumnus Award in 2021. The award, presented by his , celebrated his entrepreneurial achievements and impact on India's startup ecosystem through ventures like Cure.fit. In 2018, Bansal was featured in India's Tycoons of Tomorrow list, recognizing his vision in transforming consumer health and fitness via Cure.fit. More recently, at TechSparks 2025, he served as a prominent speaker, receiving praise for his forward-thinking insights on pursuing () as the ultimate goal and strategies to revive deeptech innovation in .

Publications and media

Books

Mukesh Bansal has authored three books that draw on his entrepreneurial experiences and interests in performance optimization, health, and business scaling. His first book, No Limits: The Art and Science of High Performance, published in 2020 by Westland Publications (later acquired by India), explores the principles of human potential through a blend of personal anecdotes and scientific insights. Bansal examines topics such as talent development, deliberate practice, cultivation, habit formation, willpower, and , using examples from his journey scaling and his passion for fitness to illustrate resilience in . The book has been praised for its practical guidance on achieving high , earning a 4.2 out of 5 rating on from nearly 500 reviews, with readers appreciating its relevance to overcoming challenges in professional and personal growth. In 2023, Bansal released Hacking Health: The Only Book You'll Ever Need to Live Your Healthiest Life, published by India, which demystifies the science of while integrating ancient wisdom with modern research. The book covers , exercise, , , and , offering actionable strategies for sustainable and debunking common myths in the wellness industry. Drawing briefly from his work at Cure.fit, Bansal emphasizes holistic approaches to health that align with his vision for accessible fitness solutions in . It received a 4.0 out of 5 rating on from over 260 reviews, noted for its evidence-based advice that empowers readers to make informed lifestyle choices. Bansal's third book, The Start-Up Code: Taking Your Company from Seed to Scale, published in 2024 by , provides a comprehensive guide to based on over two decades of hands-on experience. It outlines strategies for transforming ideas into scalable businesses, covering stages from ideation to growth, with lessons derived from founding and leading ventures like and Cure.fit. The narrative addresses key challenges in the Indian startup ecosystem, such as , , and market adaptation, positioning it as a roadmap for aspiring founders. Early reception has been strong, with a 4.9 out of 5 rating on from more than 270 reviews, highlighting its value as a practical resource for navigating high-stakes business environments.

Podcast

Mukesh Bansal hosts the SparX by Mukesh Bansal, which explores themes of , , deep technology, health, and productivity through interviews and discussions with industry leaders. Launched in late 2023, the podcast has produced over 114 episodes, focusing on actionable insights drawn from scientific research and real-world experiences to foster exponential personal and professional growth. The format features Bansal engaging in in-depth conversations with prominent figures, blending their personal journeys with practical strategies on and business challenges. Key episodes include a 2025 discussion with Subrata Mitra, a venture capitalist at Accel who played a pivotal role in early investments in , examining the evolution of India's landscape and the traits of high-potential startups. Another notable installment from October 2025 features Manish Gupta, a technology executive, addressing (AGI), India's lag in AI research investment, and the need for domestic in . Episodes are released frequently, often weekly, and distributed across platforms including , , and , amassing millions of views on by late 2025. The podcast's unique approach lies in its emphasis on evidence-based tools and ethical considerations in , setting it apart by integrating health tech trends—such as longevity practices—with broader narratives, occasionally echoing concepts from Bansal's writings on and performance.

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