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Musgrave Group

Musgrave Group Ltd. is a sixth-generation, family-owned specializing in food retail, wholesale, and . Founded in 1876 by brothers Thomas and Stuart Musgrave as a small in , , the company has grown into one of Europe's leading private family-owned businesses, with operations across the , , and . It supports over 41,000 jobs through its network of more than 1,440 locations and a portfolio of 18 market-leading brands, including SuperValu, , and . In its fiscal year 2023, Musgrave achieved a record turnover exceeding €5 billion, a 6% increase from the previous year, alongside a profit of €104 million. The company's heritage is rooted in and , beginning with the sale of tea and basic foodstuffs before expanding into wholesale operations in the early . Key milestones include the establishment of Ireland's first cash-and-carry warehouse in during the , the launch of the Day-Today package in 1997, and significant post-pandemic investments such as €650,000 to aid the hospitality sector in 2021. Today, Musgrave emphasizes , having reduced carbon emissions by 30% between 2021 and 2023, redistributed over 1,025 tonnes of surplus food since 2016 via partnerships like FoodCloud and the app, and committed to expanding brands internationally while fostering local . Its purpose, "Growing Good Business," underscores a focus on sustainable profits that benefit partners, communities, and the broader economy.

History

Founding and early years

The Musgrave Group traces its origins to 1876, when brothers Thomas Musgrave, aged 25, and Stuart Musgrave, aged 18, both from , established a small at 103 North Main Street in , . The brothers initially focused on selling , biscuits, and basic provisions to local customers, operating as a modest family-run enterprise amid the economic uncertainties of late 19th-century . By the early 1890s, the business had expanded modestly, opening a second shop on Grand Parade in and another in , , by 1896, while broadening its offerings to include sugar, coffee, spices, fruit, olive oil, and other grocery items. In 1894, the partnership was formally incorporated as Musgrave Brothers Limited, granting it a for both and wholesale operations, which solidified its transition from a single store to a more structured . Family involvement deepened across generations, with Thomas's son, John L. Musgrave, assuming the role of managing director in 1908 and guiding the company for over four decades. The early years were marked by significant challenges, including Ireland's political instability, economic recessions, the of the 1930s, the Anglo-Irish Economic War, and wartime rationing during , yet the company persevered by emphasizing core principles of local sourcing, reliable supply chains, and dedicated customer service through a network of traveling sales representatives. In 1925, Musgrave Brothers completed a move to larger premises on Cornmarket Street in , enhancing its capacity for wholesale distribution and reflecting steady growth despite these adversities. These foundational efforts laid the groundwork for the company's evolution into a prominent wholesaler in subsequent decades.

Expansion in the 20th century

In 1960, Musgrave Group introduced the VG (Voluntary Group) buying and trading system, establishing Ireland's first group trading model for independent retailers and incorporating a cash-and-carry approach to enhance efficiency. By 1961, over 140 retailers had joined this initiative, significantly boosting collective and market reach. This move marked a pivotal shift from local operations to a more structured national framework under continued family ownership. To support this expansion, Musgrave constructed a new south of in 1966, improving for growing wholesale demands. Throughout the , the company developed four large cash-and-carry stores, including the prominent Robinhood Industrial Estate outlet in opened in 1972, which facilitated broader access to goods for retailers across the region. These infrastructure investments solidified Musgrave's role as a key supplier, extending its influence beyond . In 1979, Musgrave launched its flagship retail brands, SuperValu as a supermarket banner and for convenience stores, both designed to empower independent retailers with branded support and competitive pricing. Initially, 47 stores adopted these banners, enhancing visibility and operational standards. Toward the century's end, Musgrave acquired a cash-and-carry in 1992, expanding its urban footprint, and established a outlet near Derry in the early 1990s to tap into cross-border markets. By the early 2000s, these efforts had driven employment to approximately 7,360 and annual sales to $3.05 billion in 2002, reflecting substantial national growth.

Acquisitions and modern growth

In the late 1990s, Musgrave Group began professionalizing its leadership with the appointment of Seamus Scally as group managing director in 1997, the first non-family member to hold the role, which facilitated strategic expansions and international forays. This shift supported the company's entry into the market in 1994 through the acquisition of Dialsur, a family-owned grocery business in with 17 cash-and-carry outlets and 46 retail stores, purchased for £14 million. Over time, this operation evolved into Musgrave Retail Partners España, focusing on cash-and-carry services from a base in in southeastern . Musgrave pursued growth in the UK by acquiring a 28 percent stake in the supermarket chain in 2000, increasing it to full ownership in 2002 for £232 million to expand its convenience and supermarket presence. In 2004, the group acquired the Londis symbol group for approximately £40 million, integrating it into its UK operations alongside . However, to refocus on core Irish and Spanish markets, Musgrave sold both and Londis to in 2015 for £40 million (about €57 million). Domestically, Musgrave acquired the supermarket chain in 2011 for €200 million following its , adding 24 stores to its portfolio. The chain operated independently until February 2014, when all stores were rebranded and integrated into the SuperValu banner to streamline operations and leverage the established network. In 2018, Musgrave acquired the upscale chain, comprising five premium food stores in , retaining it as a distinct high-end to cater to gourmet markets. By 2025, these strategies had propelled Musgrave's modern growth, encompassing 18 retail and wholesale brands that support over 41,000 jobs across more than 1,400 stores in Ireland, , and . Recent adaptations include innovative store concepts, such as the new SuperValu in Hansfield, , opened in October 2025, which created 100 local jobs and emphasized state-of-the-art community-focused retail.

Business operations

Retail brands in Ireland

Musgrave Group's retail operations encompass a diverse portfolio of banners tailored to various needs, from full-service to formats, all operated primarily through a symbol group model that empowers independent retailers. These brands serve both the and , emphasizing local sourcing, community engagement, and innovative store experiences to meet everyday grocery demands. SuperValu stands as Musgrave's largest retail banner, comprising 221 stores in the and 38 in as of December 2023, for a total of 259 outlets across the island. This network focuses on full-service offering extensive fresh produce selections, own-label products under the SuperValu , and integrated hubs that host local events and services. Independent owners are supported through Musgrave Retail Partners Ireland, which provides comprehensive assistance in , , and operational expertise to enhance store performance and customer loyalty. Centra represents Musgrave's leading convenience chain, with 496 stores in the and 106 in as of December 2023, totaling over 600 locations. These outlets cater to quick daily needs by stocking everyday essentials, fuel services at select sites, and quick-service food options like and prepared meals, often featuring sub-brands such as and Honest for on-the-go . In 2025, received recognition for retail excellence through the Pride of Awards, which celebrated outstanding store operations and customer service across the network. Complementing these core banners are several specialized formats, including , an independent convenience brand primarily in with around 79 stores island-wide, offering localized essentials and fresh options. Daybreak operates as a smaller urban convenience chain with approximately 307 stores, targeting high-traffic areas with value-driven groceries and healthier on-the-go choices. provides premium, organic-focused retailing through six Dublin-area stores, emphasizing artisanal foods, in-house baking, and chef-prepared meals for discerning customers. Frank and Honest functions as a modern convenience sub-brand, integrating coffee and light bites into existing and locations to enhance the grab-and-go experience. La Rousse Foods rounds out the portfolio as a brand, supplying high-end, seasonal ingredients to select premium outlets while maintaining a focus on chef-curated selections. At the heart of Musgrave's model is a robust framework via Musgrave Retail Partners , which equips over 1,000 independent retailers with end-to-end support in , national campaigns, and advanced IT systems for and customer analytics. This collaborative approach enables partners to adapt to local markets while leveraging Musgrave's scale, ultimately serving one in three people in daily through these retail channels. Recent innovations underscore Musgrave's commitment to modernizing its presence, exemplified by the October 2025 opening of the state-of-the-art SuperValu in Hansfield, . This 14,000-square-foot flagship emphasizes sustainability features like energy-efficient designs and reduced packaging, alongside enhanced local sourcing from producers to create a community-oriented shopping hub that sets new standards for the banner.

Wholesale and foodservice

Musgrave's wholesale and foodservice operations are conducted through Musgrave Wholesale Partners, which manages a network of cash-and-carry facilities and delivery services tailored to business-to-business (B2B) customers. This division operates under the Musgrave MarketPlace brand, Ireland's largest wholesale business, providing over 12,000 product lines ranging from local produce and fresh foods to equipment like ovens and cutlery, serving more than 45,000 hotels, restaurants, independent retailers, and small-to-medium enterprises (SMEs). Headquartered in , , Musgrave MarketPlace offers both in-person cash-and-carry access at multiple branches and digital solutions for procurement, including a that enables online ordering, scanning, order tracking, and access to over 14,000 products without needing a desktop interface. This platform supports efficient supply for independents and caterers, emphasizing six-day delivery options and bulk purchasing to meet diverse operational needs. The foodservice arm, integrated into Musgrave MarketPlace, focuses on delivering specialized products to the hospitality and institutional sectors, including hotels, restaurants, and public facilities, with a strong emphasis on fresh, chilled, frozen, and ambient goods such as 100% Irish meats and premium beverages. It functions as a comprehensive one-stop shop, stocking over 10,000 items including an extensive own-brand range to ensure quality, value, and sustainability in supply chains for non-retail customers. Musgrave's distribution infrastructure is anchored at its group headquarters in Ballycurreen, , which serves as the central hub for logistics and operations supporting the wholesale network. To optimize efficiency, the company closed its distribution center in , a move that streamlined the overall network despite resulting in approximately 140 job losses. These operations underpin Musgrave's portfolio of 18 and wholesale brands across . In terms of scale, the wholesale and divisions play a key role in driving the group's combined total retail sales to €6.5 billion as of 2023, while own-label product development enhances cost efficiencies and product quality for B2B partners. More recently, in 2022, Musgrave established a €25 million fund to invest in enhancements, including energy-efficient upgrades and carbon reduction measures aimed at achieving by 2035. This initiative has already contributed to a 9% reduction in carbon emissions across supported operations within the first year.

Operations in Spain

Musgrave's operations in Spain were established through the 1994 acquisition of the Spanish grocery wholesaler Dialsur, which has since evolved into the subsidiary Musgrave Retail Partners España, headquartered in , . The subsidiary primarily operates cash-and-carry outlets under the Dialsur brand, with 18 centers as of 2023 serving wholesalers, small retailers, hotels, restaurants, and catering businesses across regions including , , and in . Unlike the SuperValu model in Ireland, the Spanish operations emphasize B2B wholesale and regional distribution without a direct consumer equivalent, though the Dialprix banner supports with approximately 90 stores as of 2023. In the , Musgrave plays a key role in supporting local producers by distributing regional products, including fresh Mediterranean specialties like wines and ambient goods, through its focused on the southeast. Operations contributed approximately €300 million in sales in 2023, reinforcing local food distribution networks in agriculturally rich areas such as and . Since the , the subsidiary has expanded its foodservice offerings, including a new 27,000-square-meter hub inaugurated in May 2025 with a €7 million to enhance and support growth in ambient, fresh, chilled, and frozen categories. This development aligns with Musgrave Group's broader strategy for international diversification while adapting wholesale models to regional demands.

Corporate affairs

Ownership and governance

Musgrave Group is a sixth-generation family-owned business, remaining privately held since its founding in 1876. The company is majority-owned by descendants of the founding Musgrave family, with approximately 78% of shares held by around 132 members through a structured ownership vehicle as of 2019, while the remaining 22% is owned by senior executives, employees, and other stakeholders. This ownership model enables a focus on long-term stability and stewardship rather than short-term financial pressures typical of publicly listed companies. The board of directors is chaired by Nicky Hartery, a since 2010, with family members such as William Mackeown serving as to ensure continuity of family values in . practices emphasize and with Irish corporate laws, as the company is registered under number 105820 with the Companies Registration Office. Key policies include structured to maintain family involvement across generations, alongside codes for ethical sourcing that prioritize sustainable supply chains and support for local producers. These practices are supported by a commitment to and , reflected in initiatives like programs and recognition as one of Ireland's best employers. As a private entity, Musgrave Group employs thousands of direct staff across its operations and , fostering an employee structure that integrates family-led oversight with professional management to drive operational resilience.

Leadership

The leadership of Musgrave Group has transitioned from its founding family roots to a professional management model, beginning in 1997 with the appointment of Seamus Scally as the first non-family Group Managing Director, a role he held until 2005. This shift marked a departure from the family-led structure exemplified by co-founder Stuart Musgrave, who established the company in alongside his brother , enabling greater focus on expansion and operational scale. Subsequent CEOs, including from 2005 to 2019, continued this professional trajectory, blending family oversight with external expertise to support long-term growth. Since January 2020, Noel Keeley has served as Group CEO, the first non-family leader since Scally's tenure, bringing a background in and strategy honed over 15 years at Musgrave. Keeley joined the company in 2005 as Group HR Director, later advancing to Managing Director of Musgrave Wholesale Partners in 2010, where he oversaw wholesale operations across and before his elevation to CEO. Under his leadership, the executive team includes key figures such as Andrew Keating, since at least 2019, responsible for financial strategy and oversight, and William Mackeown, a providing and advisory input. Family representation on the board, such as through Christopher Musgrave—a great-grandson of Stuart Musgrave appointed in 2013—maintains a hybrid model that leverages generational continuity alongside professional acumen. As of 2025, Musgrave's leadership under Keeley prioritizes through the "Growing Sustainably Every Day" , targeting net-zero carbon emissions by 2040 and a 46% reduction in scopes 1 and 2 emissions by 2030, alongside initiatives like the Musgrave Supplier Sustainability Initiative to address food waste and carbon reduction collaboratively. Digital transformation efforts focus on AI-driven , cloud-based system modernization, and enhanced platforms, positioning the group for resilient operations amid evolving demands. Strengthening partner relations remains central, with emphasis on long-term collaborations with independent ers—some spanning decades—to foster mutual growth in , wholesale, and sectors. The family's stable ownership underpins this approach, allowing consistent in these priorities without short-term market pressures.

Financial performance

Revenue and profitability

Musgrave Group's revenue has shown steady growth in recent years, driven by its diversified operations in and wholesale. In 2021, the company's turnover reached €4.53 billion, increasing to €4.69 billion in 2022, representing a 3% rise. This upward trajectory continued into 2023, with turnover surpassing €5 billion for the first time at €5.02 billion, a 6% increase from the previous year. Profitability has also improved modestly amid economic pressures. After-tax profit stood at €99 million in 2022, up from €93 million in 2021, and rose to €104 million in 2023, marking a 5% gain. The operating profit margin remained stable at approximately 2.5%, while the gross margin was around 18.6% in 2022, improving slightly to about 19.2% in 2023 due to better cost management. Key drivers of this performance included persistent , which boosted nominal sales but pressured margins, offset by volume growth in convenience retail formats like , where sales hit a record €2.1 billion in 2023. Wholesale efficiencies, enhanced through digital platforms and optimizations, further supported results. The cost-of-living crisis was mitigated by strong own-label product sales, which grew by 7.4% for SuperValu and 8.6% for , emphasizing value-oriented offerings. Overall, these factors contributed to combined retail sales with partners reaching €6.5 billion in 2023.

Key investments and economic impact

Musgrave Group has made significant capital investments in recent years to enhance its operational infrastructure and support sustainable growth. In 2022, the company established a €25 million sustainability fund to assist its partners in achieving net zero carbon emissions by 2040, funding upgrades such as energy-efficient refrigeration and LED lighting in SuperValu and stores. This initiative is projected to reduce carbon emissions by 12% over two years across participating locations. Additionally, in 2025, Musgrave committed €37 million to its SuperValu network for new store openings and refits, including the launch of a state-of-the-art SuperValu in Hansfield, , which contributes to modernizing facilities and improving customer experiences. The group has also invested in distribution and logistics expansions to bolster efficiency. In Kilcock, Co. , Musgrave extended its Central Distribution Centre (CDC) in 2025 with a warehouse addition featuring new dock levelers and a two-storey extension to accommodate growing demand. In , where Musgrave operates under the Dialsur cash-and-carry brand, the company inaugurated a new logistics hub in 2025 to consolidate its presence and support expanded to hotels, restaurants, and small businesses. These investments, including a £18 in for store openings and rejuvenations in 2023-2024, have driven revenue growth by enhancing capabilities and market reach. Musgrave's investments have substantial economic ripple effects, particularly in job creation and . The company directly employs over 12,000 people and, through its partner network, supports more than 41,000 jobs across 1,400 locations in Ireland and as of 2023. Recent expansions, such as the 2025 SuperValu programme, have created hundreds of new roles, building on prior efforts like the 430 jobs from 18 new stores opened in 2022. In , Musgrave's operations generated a £1.2 billion annual economic contribution in 2024, including £329 million in and £121.5 million in wages, representing 3.7% of sector and bolstering rural and community economies. These efforts also strengthen local supply chains in Ireland and , fostering resilience in underserved areas.

Sustainability and community

Environmental sustainability

Musgrave Group's environmental efforts are guided by its "Growing Sustainably Every Day" , which emphasizes protecting the through targeted actions on emissions, resources, and supply chains. The company has committed to achieving net zero carbon emissions in its own operations and those of its retailers by 2040, with a full value chain net zero target by 2050, aligned with the (SBTi) and a 1.5°C warming scenario. To support this, Musgrave aims for a 46% reduction in Scope 1 and 2 emissions by 2030, using a 2021 baseline. A key achievement under this strategy is a 9% carbon reduction across SuperValu and retailers by 2023, one year after launching a dedicated sustainability fund, primarily through energy-efficient upgrades in stores such as LED lighting, solar panels, and improved . This progress contributes to broader operational efficiencies, including the rollout of alternative fuels in the fleet, with half of vehicles targeted to transition by 2030 and the entire fleet reaching net zero by 2040. Musgrave has implemented several initiatives to reduce environmental impact, including the elimination of unnecessary plastic packaging and the removal of all non-recyclable black plastic trays from fresh and ranges. By 2025, the company plans to make 100% of its own-brand packaging recyclable, reusable, or compostable, while increasing recycled content to 30% on average; currently, 96% of fruit, vegetable, own-brand, and in-store packaging meets these criteria. Operations now run on 100% renewable electricity, backed by certificates, with 16,785 panels installed across 61 stores and buildings in 2023 and over 42,000 total as of May 2025, aiming for 170 stores with rooftop PV by the end of 2025. In April 2025, Musgrave launched the Supplier Sustainability Initiative to drive collective action on carbon emissions and waste, requiring suppliers to set SBTi-aligned targets, with Musgrave seeking its own SBTi validation by the end of 2025; this includes goals for 100% supplier participation in SBTi by 2030 and 50% waste reduction by 2030. To accelerate these efforts, Musgrave established a €25 million Fund in June 2022, providing grants of up to €50,000 per SuperValu store and €28,000 per store for retrofits that enhance and reduce , resulting in a 30% emissions cut equivalent to the of over 260,000 trees in retailer operations over two years. Since 2016, the company has redistributed 1,025 tonnes of surplus food via FoodCloud as of 2023, supporting its 50% food target by 2030. Musgrave holds (SDG) Champion status, reappointed in 2023 for its alignment with UN SDGs like (SDG 13) and Responsible Consumption (SDG 12), a recognition it has maintained since 2019. It also collaborates with the Sustainable Energy Authority of (SEAI) on building efficiency programs, including the Building Sustainable Communities initiative, which supports energy upgrades in stores and has empowered individual retailers on their sustainable energy journeys.

Social responsibility initiatives

Musgrave Group's social responsibility initiatives are anchored in the "Creating vibrant communities" pillar of its Growing Sustainably Every Day strategy, which emphasizes and local development. A key example is the long-standing sponsorship of the SuperValu TidyTowns competition, supported for over 30 years, which mobilizes over 30,000 volunteers across more than 900 committees in Ireland to contribute over 1 million hours annually toward community enhancement projects as of 2025. This initiative positions over 1,400 Musgrave-affiliated stores as local hubs, with investments such as £1 million in reimagining a store to include community facilities, fostering social cohesion and local pride. In supplier support, the "Sourcing for Good" program promotes ethical partnerships with small producers and diverse suppliers across , building long-term relationships to amplify social impact through collaborative projects focused on and community benefits. Musgrave engages thousands of suppliers to drive industry-wide change, including a 2025 requirement for participants in its Supplier Engagement programme to address social issues via developed strategies, such as improving labor standards and inclusion in supply chains. This approach supports local economies by prioritizing food and drink producers, with commitments like 100% of fresh , , , , , eggs, and fish sourced from suppliers adhering to independent social and standards. Equity programs within Musgrave's framework include diversity hiring efforts targeting a +6 increase in inclusion index scoring, +10% female participation at senior levels, and a 50-50 gender split in high-potential talent pools, alongside support for over 41,000 through opportunities. Employee is encouraged through initiatives like community activities and partnerships, such as food donations via FoodCloud collaborations, contributing to . The company's net zero goal by 2040 incorporates vibrant communities as a core element, exemplified by annual reports highlighting a £1.2 billion economic contribution to in 2024, driven by local sourcing, apprenticeships, and job creation that bolster social stability.

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