Ncell
Ncell is Nepal's pioneering private mobile telecommunications operator, incorporated in 2004 as Mero Mobile and launching commercial services in 2005 to introduce competition in a market previously dominated by the state-owned Nepal Telecom.[1] The company offers a comprehensive suite of mobile services, including voice calls, high-speed 4G data connectivity, digital financial solutions, and enterprise offerings, while actively expanding into fixed-wireless access and cloud services to support Nepal's digital transformation.[1] As of mid-2025, Ncell serves approximately 14 million subscribers, representing nearly half of the mobile market and positioning it as the second-largest operator by user base after Nepal Telecom, though it leads in revenue market share with around 53% as of fiscal year 2023.[2][3] Originally established by Spice Nepal Private Limited, Ncell underwent significant ownership transitions that shaped its growth. In 2008, Sweden's TeliaSonera acquired a controlling stake, leading to a rebranding from Mero Mobile to Ncell in 2010 and rapid network expansion that boosted mobile penetration across the country.[1][4] In 2016, Malaysia's Axiata Group purchased TeliaSonera's majority interest for over $1 billion, integrating Ncell into its regional portfolio and investing heavily in 4G infrastructure to enhance coverage in rural and urban areas alike.[5] By late 2023, Axiata divested its stake to Nepali-origin investors, with Spectrlite UK Limited—linked to Reynolds Holdings—acquiring an 80% share, making Ncell 100% owned by entities of Nepali origin and aligning it more closely with national priorities.[1] Beyond operations, Ncell has emerged as a key economic pillar, contributing over Rs 360 billion in taxes, fees, and royalties to the Government of Nepal since inception through fiscal year 2024/25.[6] The company has also invested Rs 1.8 billion in corporate social responsibility initiatives focused on education, health, environmental sustainability, and disaster relief, supporting the United Nations Sustainable Development Goals and fostering community development in underserved regions.[1] In 2025, Ncell achieved milestones such as becoming Nepal's first certified data center and cloud provider, while planning the phase-out of its 3G network to prioritize advanced 4G and future 5G technologies.[7]Overview
Company Profile
Ncell, originally founded as Spice Nepal Private Limited in 2004, launched its mobile services in 2005 under the brand Mero Mobile, marking it as Nepal's pioneering private telecommunications operator.[1] Headquartered at Ncell ICON in Lainchaur, Kathmandu, the company employs over 500 staff members, supporting its operations across the nation.[8] As a key player in the telecommunications sector, Ncell specializes in GSM-based mobile services, delivering voice, data, and connectivity solutions to millions of users.[1] Today, Ncell holds the position of Nepal's second-largest telecommunications provider by revenue market share, generating approximately Rs 32.48 billion in the fiscal year 2081/82, while ranking second in subscriber base with around 14.04 million customers, representing about 47% of the market as of July 2025.[9][10] This dominance underscores its critical role in bridging Nepal's digital divide and fostering economic connectivity.[1] As a major contributor to the national economy, Ncell has paid over Rs 360 billion in taxes and fees since its inception through fiscal year 2024/25, solidifying its status as one of the country's top taxpayers in the ICT sector.[2] The company, which evolved from foreign ownership to becoming 100% Nepali-owned as of December 2023, continues to prioritize local development and innovation in telecommunications.[1]Ownership and Governance
Ncell Axiata Limited transitioned to 100% Nepali ownership following the acquisition of its majority stake by Spectrlite UK Limited, a company owned by Nepali-origin investor Satish Lal Acharya, on December 1, 2023.[11][12] Spectrlite acquired 100% of Reynolds Holdings Limited, which previously held an 80% equity stake in Ncell, from Axiata UK Limited, a subsidiary of the Malaysian Axiata Group; the remaining 20% stake was already owned by Nepali shareholders, completing the full localization of ownership.[13][14] Prior to this, Ncell's major ownership included TeliaSonera (now Telia Company), which held control from 2008 until selling its stake to Axiata Group in 2015.[15][4] As a public limited company since its conversion on August 3, 2020, Ncell operates under the regulatory oversight of the Nepal Telecommunications Authority (NTA), ensuring compliance with telecommunications licensing, spectrum allocation, and operational standards.[12][16] The board of directors, chaired by Satish Lal Acharya with family member Sachin Lal Acharya as a key member, oversees strategic governance, focusing on sustainable growth and regulatory adherence.[17] As of November 2025, the 2023 ownership transfer lacks full government recognition, with NTA approvals delayed due to ongoing investigations into tax compliance and share structure; recent developments include preparations by the government for a potential takeover of Ncell, threatening operational stability ahead of the license expiry in 2029.[3][18][19][20] Key leadership includes CEO Michael Foley, appointed effective November 1, 2025, who leads day-to-day operations following a period of acting leadership.[21]History
Founding and Early Development
Ncell traces its origins to 2004, when Spice Nepal Private Limited was established as Nepal's first private mobile telecommunications operator.[22] At the time, Nepal Telecom held a monopoly on both public switched telephone network (PSTN) services and global system for mobile communications (GSM), limiting competition in the sector.[23] Spice Nepal's formation marked a pivotal shift toward liberalization in Nepal's telecommunications market, following policy changes that opened the door to private investment.[22] In September 17, 2005, Spice Nepal launched its commercial services under the brand Mero Mobile, introducing the country's first private GSM-based mobile telephony network and ending Nepal Telecom's exclusive hold on mobile services.[24] The company focused on early investments in basic GSM infrastructure to establish nationwide coverage, including the deployment of base stations in urban and rural areas to support voice and short message services.[22] Subscriber growth strategies emphasized affordable prepaid plans and targeted marketing to attract users in a market previously dominated by fixed-line services, leading to rapid adoption as mobile penetration began to rise.[25] A significant turning point came in 2008 when the Swedish-Finnish telecommunications firm TeliaSonera acquired a majority stake in Spice Nepal on October 1, prompting a rebranding to Ncell Private Limited in March 2010.[24] This transition underscored commitments to expanded infrastructure and service enhancements, aligning with TeliaSonera's global expertise in mobile operations.[22] A key early milestone under the new branding was the installation of Nepal's first 3G base station near Everest Base Camp in October 2010, at an altitude of 5,200 meters, enabling mobile data services for climbers and locals in one of the world's most remote regions.[26]Ownership Transitions
In October 2008, TeliaSonera (now Telia Company), a Swedish-Finnish telecommunications firm, acquired a controlling stake in Ncell, then operating as Mero Mobile, marking its entry into the Nepalese market as part of a broader emerging markets expansion strategy.[27] This acquisition enabled substantial investments in infrastructure, including the rollout of 2G services across all 75 districts of Nepal, significantly boosting network coverage and subscriber growth from under 100,000 to over 10 million by 2016.[27] The shift under TeliaSonera's ownership emphasized long-term industrial commitment, with cumulative investments exceeding NPR 80 billion by the time of divestment, focusing on operational stability and market penetration rather than short-term gains.[28] On December 21, 2015, TeliaSonera announced the sale of its stake, enabling Axiata Group Berhad, a Malaysian telecommunications conglomerate, to acquire an 80% controlling stake in Ncell through the purchase of Reynolds Holdings Limited for USD 1.365 billion on a cash- and debt-free basis, with the transaction completing on April 12, 2016.[29] This transition aligned with Axiata's regional strategy to consolidate its presence in South and Southeast Asia, allowing the company to leverage synergies across its Asian portfolio for enhanced operational efficiencies.[15] Under Axiata's stewardship, Ncell accelerated investments in advanced technologies, particularly driving the nationwide 4G LTE rollout starting in 2017, which expanded high-speed broadband coverage to 92 percent of the population by October 2023 and supported digital service diversification.[30] On August 3, 2020, Ncell converted from a private limited company to a public limited entity, rebranding as Ncell Axiata Limited to comply with Nepal's regulatory requirements for broader share issuance and increased transparency under Axiata's ownership.[1] This structural change facilitated potential initial public offerings and aligned with Axiata's governance standards, enabling sustained capital inflows for network upgrades while maintaining strategic focus on market leadership in mobile services.[31] In December 2023, Axiata exited Nepal by selling its indirect 80 percent stake in Ncell—held through Reynolds Holdings Limited—to Spectrlite UK Limited for USD 50 million, resulting in full Nepali ownership of the operator.[11] The divestment was driven by ongoing tax disputes, including a capital gains tax levy on prior transactions, and regulatory uncertainties that Axiata cited as unsustainable for long-term viability.[32] This transition shifted Ncell toward localized decision-making, potentially easing regulatory hurdles and redirecting investments toward domestic priorities like enhanced rural connectivity, while allowing Axiata to reallocate resources to core Asian markets.[12]Services and Products
Mobile Services
Ncell offers a range of prepaid and postpaid mobile services focused on voice telephony, SMS, and data connectivity, catering to both individual and business customers in Nepal. Prepaid services dominate the market, allowing flexible usage through packs and pay-as-you-go options, while postpaid plans provide bundled monthly allowances for more predictable billing. These services operate primarily on 4G networks, with plans to phase out legacy 3G support by the end of 2025 and 2G by 2027.[33] For voice services, prepaid customers can access packs such as the Unlimited All Nepal Voice Pack for Rs. 299, offering unlimited calls within Nepal for 28 days, or the Unlimited Ncell Voice Pack for Rs. 449 with unlimited intra-network calls. Local call rates stand at Rs. 2.05 per minute, including taxes, for pay-as-you-go usage. Postpaid options include the My Plan service, launched in 2023, where users customize bundles starting at Rs. 500 monthly (including taxes) for voice, data, and SMS combinations tailored to needs. International roaming is supported via daily packs, such as the Best Daily Voice and SMS Roaming Pack for Rs. 450, providing 25 minutes of outgoing and incoming calls plus 25 outgoing SMS valid for one day. International call rates from Nepal include Rs. 2.52 per minute to Canada and the USA, and Rs. 5.06 per minute to India for prepaid users, while international SMS costs Rs. 7.70 (incl. taxes) to Canada, USA, and India, and Rs. 15.40 (incl. taxes) to other destinations. SMS services feature rates of Rs. 1.27 to Ncell numbers and Rs. 1.39 to other networks, with bundled SMS often included in voice packs.[33][34][35][36][37] Data packages emphasize affordable bundles across validities from one day to three months, accessible via 4G for high-speed connectivity. Entry-level options include the All Time Data Pack with 1.25 GB for Rs. 35 (1 day), while weekly packs offer 3 GB (including 1 GB for social media) plus 49 minutes and 49 SMS for Rs. 99 over seven days. Longer-term plans like the Sadhain On series provide up to 30 GB for Rs. 599 over 30 days, combining data with voice and SMS allowances. Pricing structures scale with volume and duration, starting as low as Rs. 35 for short-validity packs up to Rs. 2,499 for 84-day options, ensuring accessibility for varying user needs. Postpaid data is integrated into plans like Biz Sadhain ON 649, delivering 30 GB monthly alongside unlimited calls and 650 SMS for Rs. 649.[38][39][33][40] Since its launch in 2005 as the first private mobile operator, Ncell's subscriber base has grown significantly, reaching 11.77 million by July 2025 and establishing it as Nepal's second-largest telecom provider after Nepal Telecom, with approximately 44% market share. In July 2025, Ncell introduced a new mobile number series starting with 971 to accommodate growing demand. This expansion reflects a 14.4% year-on-year increase in subscriptions as of 2016, driven by affordable plans and network rollout, alongside a 122% revenue surge in fiscal year 2010-11 tied to rapid user adoption.[10][41][42][25] Ncell introduced eSIM support on November 25, 2022, allowing existing users to upgrade via SMS to 17125 with citizenship and email verification, and new activations for tourists through dedicated plans with 4G data bundles. This enables seamless connectivity on compatible devices without physical SIM swaps. Regarding mobile number portability, Ncell aligns with Nepal Telecommunications Authority efforts to implement the service, though full rollout remains pending as of 2025, with draft regulations emphasizing operator preparation for user switches without number changes.[43][44][45] Service innovations include the Ncell App, a self-service platform updated in 2024 for streamlined recharges, bill payments, and pack purchases, offering features like product filtering and bonus data—such as 1 GB free on first download—for app-based transactions. The app supports online recharges via eSewa integration for postpaid bills and provides 24/7 access to account details, redefining customer self-management in Nepal's telecom sector.[46][47][48][49]Digital and Value-Added Services
Ncell offers the Ncell App as a central platform for customer self-service, enabling users to manage prepaid and postpaid accounts through features such as balance checks, data usage monitoring, online recharges, pack purchases, call detail records, and free SMS sending.[46] The app supports automatic login via mobile number and allows adding secondary numbers for multi-account management, facilitating seamless access for both local and roaming customers, including Nepali migrants abroad.[50] It integrates with loyalty programs where users can enroll by dialing *17133# to earn tier points redeemable for benefits like free data, enhancing customer retention through personalized offers.[51] In terms of value-added services, Ncell provides mobile banking integrations via partnerships with digital wallets such as Khalti and eSewa, allowing users to top up balances, pay bills, and transfer funds directly from the app without needing separate mobile data or balance.[52] Additionally, collaborations with banks like Machhapuchchhre enable seamless payments for packs and services within the Ncell App using mobile banking platforms like M-Smart.[53] For entertainment, Ncell delivers content through services like MOMO, an OTT platform offering movies, music videos, karaoke, and live music events; Yonder Music, providing ad-free access to over 20 million Nepali and international songs; and video streaming options including Nepzone for local content, Documoby for documentaries, and Lionsgate Play for Hollywood films and TV shows.[54][55][56] Ncell extends its digital offerings to health and education via targeted portals and apps, such as the Super Krishak App for agricultural information and advisory services supporting rural farmers' education.[57] In health, initiatives include telemedicine partnerships with Dhulikhel Hospital, providing remote consultations and health informatics for underserved communities through a web-based portal.[58] These services are bundled with data packs offering double validity and free access to select digital content, promoting broader adoption.[59] To bolster its digital infrastructure, Ncell partnered with Alibaba Cloud in 2019, deploying the Apsara platform through Whale Cloud to implement a next-generation billing system and digital business support solutions, aiding transformation toward advanced services.[60] Regarding network enhancements, Ncell has conducted preparations for 5G trials pending spectrum allocation and offers high-speed data bundles like unlimited YouTube streaming and all-time unlimited packs at 5 Mbps, tailored for enhanced digital experiences such as video consumption.[61][62] Ncell's corporate social responsibility efforts emphasize digital access, particularly in rural areas, through the Ncell Foundation's initiatives like establishing digital libraries in schools, providing scholarships for girls' education, and supporting connectivity for persons with disabilities to bridge the digital divide.[63] These programs, implemented across all seven provinces, include telemedicine for remote health access and ICT empowerment in rural schools to foster inclusive digital literacy.[64][65]Network and Technology
Technological Infrastructure
Ncell's technological infrastructure is built on a progression of mobile network standards beginning with the adoption of Global System for Mobile Communications (GSM) technology in September 2005, which served as the foundational platform for voice and basic data services across Nepal.[66] This initial deployment utilized the 900/1800 MHz frequency bands to enable reliable connectivity, with subsequent enhancements incorporating General Packet Radio Service (GPRS) and Enhanced Data rates for GSM Evolution (EDGE) to support packet-switched data transmission and improved throughput rates up to 384 kbps.[67] These technologies formed the core of Ncell's early network, allowing for the integration of SMS and internet access while maintaining compatibility with global GSM standards.[68] The evolution continued with the rollout of third-generation (3G) services based on High-Speed Packet Access (HSPA) technology in October 2010, marking a significant upgrade for mobile broadband capabilities.[69] HSPA+ enhancements were implemented to achieve downlink speeds of up to 21 Mbps, enabling applications such as video streaming and mobile internet in urban and select remote areas like Everest Base Camp.[70] To further optimize data performance, Ncell employed Dual Carrier High-Speed Downlink Packet Access (DC-HSDPA), which aggregates carriers to deliver peak speeds exceeding 42 Mbps by combining multiple frequency bands for simultaneous transmission.[2] Ncell plans to phase out its 3G network by the end of 2025 to focus on 4G and 5G technologies.[71] In June 2017, Ncell launched fourth-generation Long-Term Evolution (4G/LTE) services, transitioning to an all-IP network architecture that supports higher data rates and lower latency compared to prior generations.[72] This deployment utilized Frequency Division Duplex (FDD) LTE in bands such as 1800 MHz and 2100 MHz, with spectrum allocations granted by the Nepal Telecommunications Authority (NTA) including 2x20 MHz in the 1800 MHz band and additional pairings in 900 MHz and 2100 MHz to ensure efficient resource utilization. Ncell has conducted trials for enhanced 4.5G technologies, incorporating advanced HSPA+ features and carrier aggregation to bridge toward future 5G readiness, achieving improved spectral efficiency without full 5G deployment.[73] Ncell's radio access network infrastructure relies on partnerships with leading equipment vendors, including Huawei for base station transceivers and core network elements, as well as Ericsson for radio access and optimization solutions across multiple generations.[74][75] These collaborations have enabled the deployment of over 4,000 base transceiver stations (BTS), primarily supporting 4G with legacy 2G and 3G capabilities, with Huawei providing specialized high-altitude installations and Ericsson contributing to LTE-Advanced features like voice over LTE (VoLTE).[76] On the digital backbone, Ncell has adopted cloud computing for operational efficiency, operating a Tier III-certified data center in Nepal that hosts customer data management systems and supports scalable billing processes through secure, locally hosted platforms.[77] This cloud infrastructure ensures data sovereignty, with compute and storage resources dedicated to real-time transaction processing and analytics for over 13 million subscribers.[78]Coverage and Expansion
Ncell initially concentrated its network rollout on urban centers, launching services in 2005 primarily in the Kathmandu Valley and Pokhara to serve densely populated areas with GSM technology.[68] By 2010, the company had expanded to achieve nationwide coverage, introducing 3G services that year and reaching remote locations such as Everest Base Camp to enhance accessibility in high-altitude regions.[69] The rollout of 4G LTE began in June 2017 in the Kathmandu Valley, including surrounding areas like Nagarkot, Banepa, and Dhulikhel, before extending to major cities such as Pokhara and Damauli shortly thereafter.[79] By 2019, 4G services covered over 1,000 locations nationwide, providing access to more than 35% of Nepal's population, with further expansions into additional urban and semi-urban hubs. This growth continued, achieving coverage for approximately 75% of the population by late 2021 across all seven provinces, and surpassing 95% by 2025 through ongoing tower deployments in all 77 districts.[80][81] Rural expansion has been a key focus, with Ncell installing towers in challenging remote areas like Simikot and near Everest Base Camp to bridge the digital divide, supported by infrastructure investments including over 4,000 4G base transceiver stations (BTS) and an east-west fiber optic backbone for reliable backhaul.[69][76] These efforts align with government initiatives under the Digital Nepal Framework, involving collaborations with the Nepal Telecommunications Authority to promote universal access despite terrain-related obstacles such as mountainous geography and logistical hurdles in remote zones.[82] As of late 2025, Ncell is prepared for 5G trials pending regulatory approval for spectrum allocation, building on its 4G foundation to further extend high-speed connectivity, though full deployment faces delays due to spectrum allocation and investment needs.[83]Market Position and Financials
Market Share
Ncell maintains a dominant position in Nepal's telecommunications market, particularly in revenue terms, where it commands the largest share among private operators. As of fiscal year 2023 (FY2023), Ncell held approximately 49% of the voice revenue market and 53% of the data segment, outperforming state-owned Nepal Telecom (NTC) in these areas despite NTC's broader overall footprint.[3] In FY2024, Ncell generated Rs 34.1 billion in revenue, reinforcing its leadership with an estimated 40-45% share of the total telecom market revenue, which was around Rs 75-85 billion including contributions from smaller players like Smart Telecom.[3][84] As of July 2025, Ncell ranks second to NTC by subscriber base, with approximately 14 million subscribers representing 47% of the market, compared to NTC's 53% and about 16 million users. Ncell's subscribers are concentrated in urban and semi-urban areas where it excels in premium data usage. Smart Telecom, the third major operator, holds a modest 5-7% subscriber share, focusing on niche low-cost services but lacking Ncell's scale in innovation and network quality.[84] Ncell's strengths as a private sector leader lie in rapid adoption of advanced technologies and customer-centric offerings, enabling it to capture higher average revenue per user (ARPU) than competitors. Ncell's 4G subscriber base reached 11.65 million as of September 2025, outpacing competitors in urban data consumption.[85] Several factors contribute to Ncell's competitive edge, including aggressive pricing strategies on data bundles that have driven its 4G subscriber growth. Its emphasis on digital services, such as high-speed internet and value-added apps, has fostered loyalty among younger, urban demographics who prioritize speed and reliability over NTC's more traditional voice-focused plans. The regulatory environment, overseen by the Nepal Telecommunications Authority (NTA), promotes fair competition through spectrum allocation and licensing rules, though it imposes spectrum fees that influence pricing dynamics across operators. Following the 2023 ownership transition, in which Axiata Group divested its stake by selling Reynolds Holdings Limited to Spectrlite UK Limited (owned by Nepali-origin investor Satish Lal Acharya), making Ncell 100% owned by entities of Nepali origin, the company has sustained its revenue dominance amid a slight subscriber share erosion to regulatory and market pressures.[1][3] This shift has allowed Ncell to align more closely with local priorities, potentially stabilizing market dynamics by enhancing investments in 4G expansion and digital innovation without foreign capital constraints.[3]Financial Performance
Ncell Axiata Limited has experienced fluctuating revenue trends over the years, with notable growth in the mid-2010s followed by a decline in recent fiscal years amid industry challenges such as regulatory pressures and market saturation. In fiscal year 2021, the company reported revenues of NPR 41 billion, reflecting robust data demand and expansion efforts. However, revenues decreased to NPR 39.7 billion in FY2022, NPR 37.4 billion in FY2023, and further to NPR 34.1 billion in FY2024, marking a 9% year-on-year decline primarily due to lower voice and interconnect revenues. This trend aligns with broader telecom sector dynamics in Nepal, where overall revenues have contracted by approximately 5% over the past six years. The company's profitability remains strong despite revenue pressures, supported by cost efficiencies and a focus on high-margin data services. EBITDA margins have stayed stable at around 53-55% from FY2022 to FY2024, with operating profit margins at approximately 53% in FY2023. Debt levels are manageable, with a gearing ratio of 0.7 times and total debt to EBITDA at 0.7 times as of mid-2024, enabling healthy debt service coverage ratios (DSCR) of 3.2-3.7 times over the same period. These metrics underscore Ncell's financial resilience post-ownership transitions. Major investments have bolstered Ncell's infrastructure, including TeliaSonera's cumulative commitment exceeding $1 billion prior to its 2016 divestment, which funded early network expansions. Following the acquisition by Axiata in 2016 for $1.03 billion, the company pledged NPR 70 billion in capital and operational expenditures over five years to roll out 4G services nationwide, with an initial NPR 12 billion capex allocation in that year alone. These investments have enhanced technological capabilities and supported long-term sustainability. Ncell's tax contributions represent a significant economic pillar, totaling over NPR 360 billion in taxes and fees since inception, encompassing value-added tax (VAT), spectrum fees, royalties, and service charges. In FY2020/21, contributions reached NPR 21.75 billion, or 2.5% of Nepal's total tax revenue, while FY2021/22 saw NPR 20 billion, equivalent to 1.9%. Cumulatively over the last five years ending 2022, taxes exceeded NPR 144 billion. Economically, Ncell drives impact through job creation and sectoral contributions, directly employing around 538 staff in FY2020/21 while supporting over 24,900 jobs overall, including indirect roles in supply chains and retail. The company's gross value added (GVA) reached NPR 52.37 billion in FY2020/21, contributing to the telecom sector's 1.2% share of Nepal's GDP.| Fiscal Year | Revenue (NPR Billion) | EBITDA Margin (%) | Tax Contribution (NPR Billion) |
|---|---|---|---|
| 2021 | 41.0 | 58 | - |
| 2022 | 39.7 | 55 | 20.0 |
| 2023 | 37.4 | 53 | - |
| 2024 | 34.1 | 54 | - |