No. 5 Collaborations Project
No. 5 Collaborations Project is an extended play (EP) by English singer-songwriter Ed Sheeran, released independently on 10 January 2011.[1] It serves as the fifth and final installment in a series of self-released EPs that Sheeran produced to build his early career and attract label attention, blending his acoustic folk style with hip hop and grime elements through collaborations with prominent UK rappers and MCs.[2] The eight-track project, produced by Jake Gosling, features artists such as Devlin, Wiley, P Money, JME, Mikill Pane, Ghetts, Random Impulse, Kuda, Sway, and Dot Rotten, and runs for approximately 35 minutes.[3][4] The EP was recorded in 2010 and early 2011, reflecting Sheeran's efforts to diversify his sound after four prior collaboration-focused EPs, each numbered sequentially.[2] Tracks like "Lately" (with Devlin), "You" (with Wiley), and "Little Lady" (with Mikill Pane)—a reimagined version of Sheeran's earlier song "The A-Team"—explore themes of personal struggle, family, and social issues through introspective lyrics and raw production.[2] Initially available as a digital download via platforms like iTunes and later reissued on vinyl and CD in 2016 and 2017 through labels including Atlantic and Gingerbread Man Records, the project peaked at number 46 on the UK Albums Chart shortly after release.[5][3] This EP marked a pivotal moment for Sheeran, coming just before he signed with Asylum Records and achieved mainstream success with his debut album + later in 2011.[2] Its emphasis on underground UK urban scenes showcased Sheeran's versatility and connections within the grime and rap communities, influencing his later collaborative works while highlighting his pre-fame hustle in London's music circuit.[6]Background and conception
Context in Sheeran's early career
Ed Sheeran's independent music career gained momentum in 2009 when he self-released the EP You Need Me, establishing his presence as an unsigned artist focused on acoustic-driven songwriting. This release came after years of performing in local pubs and open-mic nights in Suffolk and London, where he honed his craft and began cultivating a grassroots following without the backing of a major label.[7][8] In 2010, Sheeran continued his independent output with a series of EPs that further solidified his emerging reputation: No. 2 Loose Change in February, No. 3 Songs I Wrote with Amy in April, and No. 4 Live at the Bedford in November. These projects, distributed digitally and through limited physical copies, played a key role in expanding his audience by leveraging live performances at venues like The Bedford in London and sharing recordings online via platforms such as YouTube, allowing fans to discover and spread his music organically.[7][9][10][11] The EPs highlighted Sheeran's roots in acoustic folk, characterized by loop pedal performances and introspective lyrics, which resonated with listeners and drew initial interest from industry figures, including performances at festivals like Glastonbury that amplified his visibility. This DIY approach enabled him to build a dedicated fanbase of tens of thousands without traditional promotion, setting the stage for label discussions.[7] Culminating this independent phase, Sheeran released No. 5 Collaborations Project on 10 January 2011, as a self-released EP designed to demonstrate his versatility beyond folk by incorporating grime influences. Despite minimal marketing, it peaked at number 46 on the UK Albums Chart and number 4 on the UK Independent Albums Chart, underscoring the momentum from his prior work.[2][5][12]Inspiration and concept
Ed Sheeran's No. 5 Collaborations Project served as the culminating fifth EP in a series of independent releases intended to demonstrate his broad artistic range and secure a record label deal. Positioned explicitly as a "collaboration showcase," the project shifted focus from solo acoustic performances to joint efforts that highlighted Sheeran's adaptability across genres, ultimately contributing to his signing with Asylum Records shortly after its January 2011 release.[2][13] The EP's concept stemmed from Sheeran's longstanding admiration for the UK grime and rap scenes, which he encountered as a teenager and sought to integrate with his folk-influenced style. He aimed to fuse his guitar-driven melodies with the intense, beat-heavy production and intricate lyrical flows characteristic of grime, creating experimental soundscapes that emulated the rhythmic complexity and narrative depth of the genre's leading voices.[14][15] This blend represented a deliberate departure from his earlier work, emphasizing raw authenticity over polished pop conventions.[13] Central to the inspiration was Sheeran's resolve to eschew typical romantic "songs about girls" in favor of darker, more theatrical narratives akin to musical vignettes, exploring themes of personal struggle and introspection. In a 2011 interview, he expressed a commitment to "anti-commercial" content, prioritizing storytelling around insomnia, family dynamics, and poignant goodbyes to convey genuine emotional weight.[14] Producer Jake Gosling reinforced this vision, noting the intent to craft tracks that were "not your standard Ed songs," allowing space for organic expression and relatable human experiences rather than formulaic hooks.[2][13]Development and recording
Selection of collaborators
For the No. 5 Collaborations Project, Ed Sheeran and producer Jake Gosling selected emerging talents from the UK grime and rap scenes of 2010-2011, aiming to contrast Sheeran's acoustic folk roots with the artists' raw, lyrical approaches in order to showcase his versatility and explore a different side of his musical influences.[2][13] At the time, Sheeran was an unsigned artist without formal management, relying instead on personal connections forged through London's vibrant underground music scene, including mutual live performances and shared studio spaces like Gosling's Sticky Studios.[13][16] Many collaborators were friends or prior associates of Gosling, allowing for organic pairings that highlighted local UK talent in an all-male lineup.[13] Key selections included Devlin for his raw energy on "Lately," drawing from Sheeran's admiration for the rapper's intense delivery following their shared exposure on platforms like SB.TV.[16] Wiley, a grime pioneer, was chosen for "You" due to his foundational influence on the genre and Sheeran's ongoing work with him at the time, which naturally extended to collaborative tracks.[2] P Money contributed to "Family," selected for his gripping personal storytelling that aligned with the EP's aim to delve into deeper, non-romantic themes.[4] JME featured on "Radio," brought in to infuse humor and wit into the project, reflecting Sheeran's intent to balance serious tones with lighter elements.[17] Mikill Pane joined for "Little Lady," a re-recording of Sheeran's earlier "The A Team," after the two met by chance in a London clothing shop, allowing Pane to explore a more sensitive side of rap.[2] Ghetts appeared on "Drown Me Out," picked to evoke a "grimy" vibe and revive his earlier style, emphasizing lyrical depth over mainstream polish.[17] Additional collaborators included Random Impulse on "Nightmares" alongside Sway and Wretch 32, chosen for their established presence in the urban scene and ability to add brooding, celestial production layers.[13][4] Dot Rotten rounded out the EP with "Goodbye to You," selected as an up-and-coming voice whose style complemented the project's focus on honest, introspective narratives from the UK underground.[18] This deliberate curation not only bridged Sheeran's folk background with grime and rap but also supported rising local artists, many of whom gained wider recognition through the exposure.[2][13]Production process
The recording sessions for No. 5 Collaborations Project took place primarily at Sticky Studios, a converted barn in Windlesham, Surrey, run by producer Jake Gosling, during late 2010 and into early 2011.[16][19] These informal sessions operated on a limited budget of approximately £1,000, reflecting Sheeran's independent status before signing with a major label.[16] Sheeran served as co-producer alongside Gosling, taking a hands-on role in crafting the acoustic guitar elements, programming beats, and overseeing the mixing process to fuse his folk influences with grime and dubstep sounds.[3][16] Gosling handled engineering, additional recording, and co-writing contributions, emphasizing a raw, live-energy capture inspired by platforms like SB.TV.[16][20] The production aimed for a brooding, haunting aesthetic through sombre, intense beats layered minimally over Sheeran's acoustic foundations, as heard in tracks like "Family" with its celestial dubstep undertones.[4][6] Coordinating the schedules of underground grime artists proved challenging amid their busy touring and performance commitments, leading to extended sessions—often 12-hour days in the final weeks—to finalize contributions.[20][16] The EP, comprising eight tracks with a total runtime of 35:21, was completed just prior to its self-release on January 10, 2011, distributed digitally via TuneCore and physically on CD without involvement from a record label.[21][22][2][1] This timely completion helped build momentum, contributing to Sheeran's signing with Asylum Records later in 2011.[16][2]Music and lyrics
Musical style
The No. 5 Collaborations Project primarily blends acoustic folk with grime, hip-hop, and rap elements, creating a raw and experimental sound that distinguishes it from Ed Sheeran's subsequent pop-oriented work. This fusion is evident in the EP's incorporation of pulsing beats, hazy soundscapes, and marching snares alongside smooth acoustic guitar foundations and delicate choruses, often delivered with intense vocal flows from guest artists. Produced by Jake Gosling at Sticky Studios, the tracks emphasize a live-performance energy despite studio recording, merging Sheeran's singer-songwriter balladry with urban influences like dubstep-tinged production to evoke solemn, atmospheric moods.[16][15][3] Key production features include sparse, haunting atmospheres that support multi-layered rap deliveries and reflective hooks, as seen in the beat-driven intensity of "Lately" featuring Devlin and the more introspective acoustic layering in "Little Lady" with Mikill Pane. Tracks like "Radio" integrate electronic elements with light, snare-heavy beats, while "Nightmares," featuring Sway, Random Impulse, and Wretch 32, showcases rapid multi-rapper flows over brooding backdrops, highlighting the EP's experimental edge.[15][2][21] This approach results in a cohesive yet varied sonic palette, prioritizing authenticity in grime-pop cross-pollination over polished commercial appeal.[15][2] Compared to Sheeran's earlier EPs, such as No. 1 and No. 2 Collaborations Project, which leaned heavily on acoustic folk and loop-pedal performances, No. 5 marks a deliberate shift toward heavier grime influences and hip-hop collaborations with UK artists like Wiley, JME, and Ghetts, reflecting Sheeran's affinity for the genre. The EP comprises eight tracks totaling 35 minutes, with an average length of about 4-5 minutes per song, fostering a compact structure that maintains a raw, unrefined feel akin to underground sessions. This evolution underscores the project's role as a bridge between Sheeran's indie roots and his later mainstream success.[16][15][4]Lyrical themes
The lyrics of No. 5 Collaborations Project center on darker, narrative-driven subjects such as insomnia, family dynamics marked by tragedy and survival, personal loss, emotional turmoil, and poignant farewells, eschewing the romantic focus typical of Sheeran's later folk-oriented work in favor of raw, introspective storytelling.[2] This approach draws from grime's gritty realism, presenting themes through vivid, character-based vignettes that emphasize vulnerability and real-life hardships without commercial polish.[13] Specific tracks illustrate these motifs briefly. "Lately," featuring Devlin, examines personal struggles with relentless creativity and resulting insomnia, capturing the mental exhaustion of overwork as a form of self-imposed torment.[23] In "Family," with P Money, the narrative delves into strained familial relationships and a near-fatal car crash, evoking tension around resilience and emotional bonds forged through crisis.[24] "Drown Me Out," collaborating with Ghetts, confronts emotional drowning amid stress and darkness, affirming survival and defiance against overwhelming pain.[25] "Goodbye to You," featuring Dot Rotten, reflects on closure with a parent or loved one, blending gratitude for upbringing with the ache of separation or loss.[26] Sheeran's songwriting in these collaborations involved adapting to the rappers' rhythmic flows and personal experiences, prioritizing co-written verses that highlight their sensitive, mature perspectives—such as the vulnerable storytelling in "Little Lady," where Mikill Pane recounts a tragic tale of a young woman's exploitation and murder, echoing themes of societal neglect.[2] This method allowed Sheeran to co-create lyrics that peel back the tough exteriors of grime artists, fostering reflective depth praised for its emotional honesty.[2] Overall, the EP marks a departure from Sheeran's emerging folk norms by embracing unfiltered, anti-commercial narratives rooted in urban struggles, demonstrating his versatility in blending acoustic introspection with hip-hop's confrontational edge to explore human fragility.[13]Release and reception
Commercial release and promotion
The EP was self-released by Ed Sheeran on 10 January 2011, through his own imprint Paw Print Records, available initially as a digital download and a limited edition CD.[4][19] Distribution focused on independent channels, including Sheeran's personal website and select UK outlets, aimed at his growing fanbase cultivated through live performances and busking in London.[2][27] Promotion was deliberately minimal as an indie project, relying primarily on word-of-mouth recommendations, social media sharing among fans, and Sheeran's ongoing live gigs rather than traditional advertising campaigns.[28] No official singles were issued, though the track "Little Lady" featuring Mikill Pane drew early notice for sharing its chorus melody with Sheeran's later hit "The A Team," serving as an informal precursor.[29] The physical packaging adopted a straightforward design in a gatefold card sleeve, with front cover artwork by Phillip Butah depicting Sheeran alongside his collaborators in a raw, unpolished aesthetic that reinforced the EP's underground, grassroots ethos.[19] Following its release, the EP's buzz from collaborations with prominent UK grime and rap artists contributed to Sheeran securing a recording contract with Asylum Records later that year, though no dedicated major tours were organized to support it.[28][30]Critical response
Upon its independent release in 2011, No. 5 Collaborations Project garnered positive reviews from critics, who commended its innovative fusion of pop, folk, and grime elements alongside Sheeran's reflective lyricism and strong collaborator chemistry. AllMusic observed that while the star-studded lineup of UK grime artists helped elevate Sheeran's profile, the EP demonstrated his potential to thrive solo through its promising blend of genres and storytelling.[31] A contemporary review praised the project's exceptional songwriting, emotive vocals, and production by Jake Gosling, which integrated deep bass lines with harmonious arrangements to create a raw yet cohesive sound distinct from mainstream commercial fare.[32] Critics highlighted Sheeran's versatility in adapting his acoustic style to grime collaborations, resulting in tracks that felt mature and haunting while avoiding polished overproduction. The EP's anti-commercial edge was seen as a strength, allowing for authentic expressions of urban narratives and personal reflection that showcased genuine artistic growth.[32] In retrospective analyses, the project has been recognized as a foundational work in Sheeran's rise to prominence, often cited for bridging pop accessibility with grime's raw energy and foreshadowing his later collaborations. A 2019 Complex article described it as Sheeran's greatest creative achievement to date, emphasizing the innovative genre blends and the chemistry that enabled MCs like Wiley and Ghetts to explore sensitive themes without commercial constraints.[15] Similarly, BBC Newsbeat's 2019 look-back portrayed the EP as a classic that revealed the vulnerable side of grime artists and marked a key evolution in Sheeran's sound, directly influencing his 2019 release No.6 Collaborations Project.[2] While lauded for its promise, some observers noted the EP's niche focus and unrefined production could limit its appeal beyond urban music circles, though its indie nature resulted in few outright negative critiques.[33]Commercial performance
Chart positions
The EP achieved modest chart success in the United Kingdom, reflecting its independent release during Ed Sheeran's early career stage. On the Official UK Albums Chart, No. 5 Collaborations Project entered at number 46 on 22 January 2011 and spent only one week in the Top 100, underscoring the limitations of its self-distributed format without major label backing.[5] It performed better on specialized charts, peaking at number 4 on the Official Independent Albums Chart for 13 weeks and reaching number 1 on the Official Independent Album Breakers Chart for 10 weeks, driven by its appeal within the UK underground and grime scenes. Additionally, it hit number 7 on the Official Album Downloads Chart, with 11 weeks in the Top 100, highlighting digital uptake among a niche audience built through Sheeran's emerging live performances rather than mainstream radio exposure.[5][2] The project did not chart internationally, confined to the UK market due to its indie self-release via TuneCore and absence of global promotional efforts at a time when Sheeran was still pre-fame and unsigned to a major label.[2]Certifications and sales
The EP experienced modest initial sales upon launch, but these were significantly enhanced in subsequent years by Ed Sheeran's rising global prominence, including contributions from streaming platforms that began gaining traction after 2011.[2]Track listing
All tracks are written by Ed Sheeran, except where noted.[3]| No. | Title | Featuring | Length |
|---|---|---|---|
| 1. | "Lately" | Devlin | 4:31 |
| 2. | "You" | Wiley | 3:22 |
| 3. | "Family" | P Money | 4:15 |
| 4. | "Radio" | JME | 3:44 |
| 5. | "Little Lady" | Mikill Pane | 5:29 |
| 6. | "Drown Me Out" | Ghetts | 4:21 |
| 7. | "Nightmares" | Random Impulse, Sway and Wretch 32 | 4:03 |
| 8. | "Goodbye to You" | Dot Rotten | 5:30 |