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One Chip Challenge

The One Chip Challenge is a viral social media dare introduced by Paqui Tortilla Chips in 2016, challenging participants to consume a single tortilla chip infused with capsaicin from ultra-spicy peppers such as the Carolina Reaper (up to 2.2 million Scoville Heat Units [SHU]) and Naga Viper (about 1 million SHU), while enduring the resulting intense burning sensation without immediately eating or drinking anything to alleviate it.^[1]^[2]^[3] The chip, often packaged in a distinctive black coffin-shaped box with warnings for adults only, was designed as a limited-edition novelty product to test tolerance to extreme heat levels.^[4]^[5] Paqui, an Austin, Texas-based snack company specializing in spicy tortilla chips, launched the challenge annually with escalating formulations to capitalize on social media trends, encouraging users to film their reactions for platforms like TikTok and YouTube.^[6]^[7] The product's popularity surged in the late 2010s and early 2020s, driven by influencer videos and peer challenges among teenagers, despite explicit age restrictions and disclaimers about potential health risks from capsaicin-induced symptoms like nausea, vomiting, stomach pain, and cardiovascular strain.^[8]^[9] The challenge faced increasing scrutiny due to documented adverse effects, including hospitalizations from severe reactions, particularly among youth with underlying conditions like asthma or heart issues, culminating in the death of 14-year-old Harris Wolobah in September 2023 from cardiopulmonary arrest due to high capsaicin ingestion from the chip, in a teenager with an underlying heart defect (autopsy confirmed May 2024).^[10]^[11]^[12] In response, Paqui voluntarily discontinued the product in September 2023, requesting retailers to remove it from shelves and issuing refunds, while U.S. regulatory bodies like the FDA investigated its marketing and labeling practices; Wolobah's family filed a wrongful death lawsuit against Paqui and retailers in July 2024, and as of 2025, similar imitation products from other brands continue to be sold.^[6]^[13]^[14] This incident highlighted broader concerns over the dangers of extreme food challenges on social media, prompting calls for stricter oversight on novelty snacks targeting young consumers.^[1]^[9]

Product and Origins

Development and Ingredients

The Paqui One Chip Challenge was introduced in 2016 by Paqui, a subsidiary of Amplify Snack Brands (later acquired by The Hershey Company), as a single-serve spicy tortilla chip designed specifically for a daring eating challenge.^[15] The product debuted with a focus on extreme heat, featuring a single chip per package to encourage participants to consume it in one bite without immediate relief.^[16] The primary heat source in the initial formulation was the Carolina Reaper pepper, recognized as one of the world's hottest chili varieties with an average Scoville Heat Units (SHU) rating of 1.5 to 2.2 million, far exceeding common hot peppers like the habanero (100,000–350,000 SHU).^[17] Other key ingredients included blue corn masa flour as the base, sunflower or safflower oil for frying, and sea salt for minimal seasoning, resulting in a simple composition that emphasized the peppers' pungency over complex flavors.^[2] The chip's triangular shape and compact size were engineered for a single, deliberate bite to maximize the challenge experience.^[16] In the manufacturing process, fresh Carolina Reaper peppers were sourced, dried, and ground into a fine powder, which was then incorporated as a seasoning directly into the chip dough or applied as a coating to ensure even distribution of capsaicin, the compound responsible for the heat.^[16] This infusion method allowed for consistent intensity across each chip, with early production involving over 850,000 peppers to create the inaugural batch of 50,000 units.^[16] The product evolved annually to heighten its appeal, with versions from 2018–2021 incorporating additional varieties like Trinidad Scorpion and Sichuan peppers for varied heat escalation; the 2022 edition featured Scorpion pepper alongside the Carolina Reaper; and in 2023, Paqui updated the blend to include the Naga Viper pepper, boosting the overall heat profile to an estimated intensity exceeding 3 million SHU through the combined capsaicin load.^[8] These modifications maintained the core ingredients of blue corn, oil, and salt while refining the seasoning mix to deliver progressively fiercer sensations without altering the single-chip format.^[18]

Packaging and Initial Marketing

The One Chip Challenge was packaged in a distinctive black coffin-shaped box emblazoned with ominous skull imagery, including a melting red skull and a green snake emerging from an eye socket, designed to evoke a sense of dread and excitement.^[19] Inside, a single tortilla chip was isolated in a sealed foil pouch to contain its intense heat, emphasizing the product's extreme nature as a standalone dare.^[6] The packaging included bold "One Chip Challenge" branding and recommended wearing gloves or washing hands immediately after handling to avoid skin irritation from the potent capsaicin.^[20] The packaging featured prominent age restrictions labeling it for adults 18 and older, with explicit warnings about its extreme spiciness—rated over 1 million Scoville heat units—and potential for severe reactions, including advice against consumption by those sensitive to or allergic to chili peppers.^[21]^[22] These labels underscored the product's intensity, cautioning that it could cause mouth and throat pain, respiratory distress, or other adverse effects.^[23] Paqui marketed the challenge as a bold social media dare, encouraging participants to share their endurance attempts online while timing how long they could withstand the burn without relief.^[24] Priced at $5 to $10 per single-chip pack, it was distributed through Paqui's website, Amazon, and major retailers like Walmart, targeting thrill-seekers with its high-stakes appeal.^[10]^[21] The product followed an annual limited-release model, typically launched in the fall to align with Halloween and viral social seasons, fostering scarcity and buzz.^[25] Paqui collaborated with influencers and shows like Hot Ones to amplify reach through unboxing videos and challenge promotions, driving widespread engagement among spice enthusiasts.^[26] By 2023, sales had surged in popularity, reflecting its success in captivating a niche audience drawn to extreme culinary tests.^[24]

The Challenge

Rules and Participation

The Paqui One Chip Challenge required participants to consume an entire single tortilla chip infused with extreme levels of capsaicin from peppers such as the Carolina Reaper and Naga Viper, then endure the ensuing heat without consuming any food, drink, or dairy products for relief for as long as possible.^[8] Official guidelines categorized endurance levels, designating those who lasted a full hour without relief as "invincible," while those succumbing within one minute were deemed "powerless."^[8] The challenge emphasized adult participation only, with packaging warnings advising against consumption by children, individuals sensitive to spice, those allergic to peppers or capsaicin, pregnant people, or anyone with medical conditions.^[1] Paqui recommended handling the chip with care, suggesting participants wear gloves or wash hands thoroughly with soap immediately afterward to prevent skin or eye irritation from capsaicin transfer.^[20] An optional timer could be used to track endurance time, though it was not included in the packaging, which contained solely the individually wrapped chip.^[27] Preparation advice from the manufacturer included avoiding the challenge on an empty stomach, at night, or before work to minimize discomfort, and participants were encouraged to post video reactions on social media as part of the experience.^[28] Common variations involved waiting a predetermined period, such as 5 to 30 minutes, before allowing milk or other relief, or conducting group competitions where multiple participants vied to endure the longest without visible reactions like tearing up or vocalizing distress.^[8] Typical participant reactions included an immediate intense burning sensation in the mouth, throat, and stomach, often persisting for several hours.^[8] The chip's extreme spiciness, derived from ultra-hot peppers, amplified these effects significantly.^[18]

Rise in Popularity

The One Chip Challenge began gaining traction on YouTube and TikTok around 2018, fueled by reaction videos from influencers showcasing the chip's intense spiciness. High-profile attempts, such as Logan Paul's 2020 video where he endured the heat for several minutes before reacting dramatically, helped propel early buzz among online audiences.^[29] From 2020 to 2023, the challenge reached its peak as a viral phenomenon, accumulating millions of views across platforms. A notable collaboration between Hot Ones host Sean Evans and rapper Lil Yachty in 2020 generated 9.5 million video views and 21.4 million media impressions, exemplifying the trend's explosive growth.^[26] The #OneChipChallenge hashtag on TikTok further amplified its reach, inspiring countless user-generated content that highlighted participants' endurance against the chip's extreme heat. Primarily appealing to teens and young adults, the challenge spread rapidly through peer dares, particularly in school environments where group participation turned it into a social rite. Reports noted its prevalence among high school students, who shared videos to compete and entertain peers.^[30] Media outlets like CNN and BuzzFeed covered the challenge's extremity, featuring videos and articles that tied it to the rising wave of extreme eating trends on social media.^[31]^[32] This exposure underscored its role in a broader cultural shift toward high-stakes food dares, boosting Paqui's visibility and driving sales through social media-fueled demand.^[33]

Health Concerns

Physiological Effects

The primary active compound in the One Chip Challenge, capsaicin derived from chili peppers, exerts its effects by binding to transient receptor potential vanilloid 1 (TRPV1) receptors on sensory neurons, which are ion channels typically activated by heat or noxious stimuli.^[34] This binding opens the TRPV1 channels, allowing an influx of calcium ions that depolarizes the neuron and transmits signals interpreted as intense burning pain in the mouth, throat, and gastrointestinal tract.^[35] The activation also triggers autonomic responses, including elevated heart rate through sympathetic nervous system stimulation and profuse sweating as a thermoregulatory mechanism to dissipate perceived heat.^[36] Additionally, the pain response can lead to the release of endorphins, the body's natural painkillers, which may produce a subsequent euphoric sensation in some individuals.^[35] Short-term physiological effects from consuming the chip, which features an extremely high Scoville Heat Unit (SHU) rating due to its Carolina Reaper seasoning, typically manifest as intense inflammation and irritation of the oral and throat mucosa, often described as a severe burning sensation.^[37] Common accompanying symptoms include nausea, vomiting, and abdominal pain, resulting from capsaicin's stimulation of gastric acid secretion and irritation of the digestive lining.^[38] For most healthy adults, these effects peak within minutes of ingestion and subside over 20 to 60 minutes as capsaicin is metabolized and desensitization of TRPV1 receptors occurs, though residual discomfort may linger.^[39] With repeated exposure to high levels of capsaicin, such as through frequent participation in similar challenges, individuals may develop long-term risks including gastritis from chronic mucosal inflammation or potential esophageal damage due to prolonged acid reflux and erosion.^[40] Profuse sweating during acute episodes can also contribute to dehydration if fluid intake is inadequate, exacerbating symptoms like dizziness or fatigue.^[37] Certain populations face amplified risks from capsaicin consumption. Children exhibit lower tolerance due to smaller body size and immature digestive systems, increasing susceptibility to severe irritation, nausea, and elevated blood pressure.^[41] Individuals with asthma may experience bronchial constriction mimicking an acute attack, leading to wheezing or shortness of breath from capsaicin's irritant effects on airways.^[42] Those with preexisting heart conditions are at higher risk for arrhythmias or cardiovascular strain, as capsaicin can induce rapid heart rate increases and, in extreme doses, potential cardiac injury.^[43] Medical management for adverse effects emphasizes supportive care, including hydration with water or milk to dilute capsaicin and soothe irritation, and antacids to neutralize excess gastric acid and alleviate abdominal pain.^[44] In severe cases involving persistent vomiting, difficulty breathing, or signs of dehydration, emergency room evaluation is recommended to rule out complications like aspiration or severe inflammation.^[38]

Incidents Involving Minors

Throughout 2022 and early 2023, the One Chip Challenge led to numerous non-fatal health emergencies among children and teenagers in the United States, often occurring in school settings where peers dared each other to participate during lunch or breaks.^[45] Minors frequently obtained the chips despite the product's 18+ age restriction by purchasing them online or through unaware parents or older siblings.^[46] Multiple school outbreaks highlighted the risks, with clusters of students experiencing severe reactions. In January 2022, three high school students in California were hospitalized after attempting the challenge, suffering intense abdominal pain and dehydration.^[47] Similarly, in September 2022, three middle school students in Tyler, Texas, required hospitalization following symptoms including nausea and distress from the spicy chip.^[48] In November 2021, at Northwestern Middle School in Fulton County, Georgia, several students reported adverse reactions such as burning sensations and gastrointestinal upset, prompting the school to call poison control and treat affected children in the clinic.^[49] These incidents were part of a broader pattern, with reports of hospitalizations in states including Alabama and Minnesota, where paramedics treated multiple teens at schools.^[46] Common symptoms among affected minors, primarily ages 9 to 17, included severe stomach pain, profuse vomiting, excessive sweating, and panic attacks, exacerbated by capsaicin's irritant effects, which can be more intense in youth due to lower body weight and immature digestive systems.^[8] Treatments typically involved IV fluids for rehydration, anti-nausea medications, and observation in emergency rooms to monitor for complications like dehydration or respiratory distress.^[30] Poison control centers reported a surge in calls related to the challenge during this period, though exact national figures were not publicly aggregated beyond noting dozens of cases linked to minors.^[8] In response, several school districts implemented preventive measures, such as banning the chips on campus and issuing warnings to parents. For instance, Pearland Independent School District in Texas prohibited the product in September 2022 after students fell ill, while districts in the Bay Area of California sent alerts about the viral trend in October 2022.^[50]^[45] Paqui, the manufacturer, responded to these reports by strengthening packaging warnings in late 2022, emphasizing the product's unsuitability for children and advising immediate medical attention for severe symptoms.^[51]

Death of Harris Wolobah

On September 1, 2023, 14-year-old Harris Wolobah, a sophomore at Doherty Memorial High School in Worcester, Massachusetts, died of cardiopulmonary arrest shortly after participating in the Paqui One Chip Challenge by eating the ultra-spicy tortilla chip. Wolobah consumed the chip during school hours as part of a social media video dare with friends, unaware that he had an undiagnosed congenital heart defect involving cardiomegaly (an enlarged heart) and myocardial bridging.^[52]^[53]^[54] Following ingestion of the chip, which contained high concentrations of capsaicin from Carolina Reaper and Naga Viper peppers, Wolobah experienced immediate distress, including vomiting and difficulty breathing, leading school staff to contact his mother, Lois Wolobah. She picked him up from school, but upon arriving home, his condition rapidly worsened; he collapsed and became unresponsive, prompting emergency responders to rush him to a local hospital, where he was pronounced dead. The autopsy, conducted by the Massachusetts Office of the Chief Medical Examiner and released in May 2024, determined the death was accidental, attributing it to cardiopulmonary arrest "in the setting of recent ingestion of a food substance with high capsaicin concentration," exacerbated by the underlying but previously unknown heart condition.^[13]^[12]^[55] In response, Wolobah's family filed a wrongful death lawsuit on July 11, 2024, in Suffolk Superior Court against Paqui (a Hershey subsidiary), Walgreens, and related parties, alleging the product was defectively designed and marketed without adequate warnings about its risks, particularly to minors despite packaging labels intended for adults only. As of September 2025, the lawsuit remains ongoing.^[13]^[54]^[56]^[57] The suit highlighted social media videos, including those of children reacting with gagging, coughing, and rapid deterioration after eating the chip, which encouraged participation among youth and contributed to the "perfect storm" of factors leading to Harris's death. The family, including parents Lois and Amos Wolobah, sought accountability to prevent similar tragedies, emphasizing that Harris was an active, healthy teenager involved in basketball with no prior symptoms of his heart defect.

Aftermath and Developments

Discontinuation and Recall

In response to the death of 14-year-old Harris Wolobah on September 1, 2023, after he consumed a Paqui One Chip Challenge product, the company initiated a voluntary product withdrawal. On September 7, 2023, Paqui, a brand owned by Amplify Snack Brands (a subsidiary of The Hershey Company), announced that it was working with retailers to remove all remaining stock from shelves and permanently discontinue the One Chip Challenge line.^[58]^[6] The withdrawal targeted all 2023 batches of the single-serve pouches, which had been available for sale since May 2023, with consumers instructed to dispose of any uneaten product and seek refunds by contacting Paqui at 1-866-528-6848. No other Paqui products were affected by this action. In Canada, Health Canada issued a formal recall on September 9, 2023, classifying it as a Class 2 recall due to reported adverse reactions, though the scope aligned with the U.S. voluntary measures.^[59]^[60] Paqui stated that the decision stemmed from increased concerns about the product's accessibility to youth, despite prominent labeling advising against consumption by children or those with sensitivities to spicy foods, and reaffirmed its priority on consumer safety over continued sales. Retailers, including Walmart, promptly removed the items from store shelves nationwide. The U.S. Food and Drug Administration monitored the situation but did not issue a mandatory recall, as the withdrawal was company-initiated.^[6]^[58]^[60]

Legal Actions

In July 2024, the family of Harris Wolobah filed a wrongful death lawsuit in Suffolk Superior Court against Paqui LLC, its parent company The Hershey Company, and Walgreen Eastern Co., Inc., alleging negligence in the marketing and sale of the One Chip Challenge product. The complaint claims that the defendants failed to adequately warn consumers of the chip's extreme risks, particularly to minors, and actively promoted the product through social media challenges targeted at young audiences despite known health dangers from high capsaicin levels. It further asserts that the packaging and retail display created an attractive nuisance for children, contributing to the teen's death, and seeks compensatory and punitive damages.^[54] The lawsuit was removed to federal court in the District of Massachusetts in August 2024 after defendants argued diversity jurisdiction, with the case ongoing as of November 2025, no settlements reported, and claims against the snack companies and Walgreens allowed to proceed.^[61]^[57]^[62] No criminal charges have been filed against any parties involved.^[6] Massachusetts authorities, including local police and the medical examiner's office, investigated Wolobah's death starting in September 2023, focusing on the product's safety and sales practices to minors. This scrutiny directly preceded Paqui's voluntary discontinuation and nationwide recall of the One Chip Challenge. The U.S. Food and Drug Administration reviewed the product's labeling but determined it complied with existing regulations for spicy foods, though the incident prompted broader discussions on enhancing warnings for high-Scoville Heat Unit (SHU) products.^[6] The legal proceedings have established potential precedents for holding food manufacturers and retailers accountable for social media-driven challenges, emphasizing stricter age-gating and warning requirements in product promotion.^[56]

Post-2023 Imitations and Revivals

Following the discontinuation of Paqui's original One Chip Challenge, several brands introduced imitation products by 2024, capitalizing on the viral appeal of extreme spicy snacks. Loaded Stuff released a "2025 One Chip Challenge" version featuring a blend of Carolina Reaper and Trinidad Scorpion peppers, rated over 12.5 million Scoville Heat Units (SHU). Similarly, Red Hot Reaper launched a single-chip challenge product infused with Carolina Reaper peppers, marketed as the hottest crisp in the UK and available in the US. These knockoffs drew inspiration from Paqui's legacy but adapted to post-recall scrutiny. These new products incorporated significant changes to packaging and distribution to address prior concerns. Loaded Stuff's version includes prominent 21+ age restrictions, explicit warnings against sales to minors, and detailed health disclaimers emphasizing risks like severe discomfort or allergic reactions. Red Hot Reaper's packaging similarly features age-verification mandates and bold advisories, with products sold exclusively online through platforms like Amazon and the brand's specialty website. No physical retail distribution to minors is permitted, reflecting broader industry shifts toward responsible marketing. The popularity of these challenges persisted into 2025, fueled by social media content on platforms like TikTok and YouTube. Videos of influencers and groups attempting the Loaded Stuff and Red Hot Reaper chips garnered widespread engagement, including event-based challenges at food festivals and online dares that amassed millions of collective views. For instance, a August 2025 YouTube video featuring a competitive "World's Hottest Chip Challenge" with Gym Reaper products highlighted the enduring thrill-seeking appeal. By November 2025, no major health incidents linked to these imitation versions had been reported in credible outlets, suggesting improved safeguards. This period also saw a cultural evolution toward "Last Chip Challenge" variants, such as Jolochip's offering, which positions the experience as a one-time endurance test with built-in recovery guidelines to promote safer participation.

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Paqui brand 2023 One Chip Challenge recalled due to reported ...
Sep 9, 2023 · Paqui brand 2023 One Chip Challenge recalled due to reported adverse reactions · Summary · Affected products · Issue · What you should do.
[57]
Paqui removes Spicy 'One Chip Challenge' amid investigation into ...
Sep 12, 2023 · The company has recalled Paqui's 2023 'One Chip Challenge' in Canada due to the reported adverse reactions. A food safety investigation by the ...
[58]
Here's why the 'One Chip Challenge' lawsuit could land in federal ...
Aug 6, 2024 · In it, Wolobah's family accuses Paqui, the company that sold the chip, of creating a “perfect storm of danger” causing the boy's death.