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Pacific Design Center

The Pacific Design Center (PDC) is a 1.6 million square-foot multi-use complex located at the corner of and San Vicente Boulevard in , serving as a premier hub for the , , , , and communities. It houses nearly 100 showrooms featuring over 2,200 product lines for professionals and consumers, along with versatile spaces for exhibitions, lectures, screenings, meetings, fashion shows, and special events. Constructed in three phases over nearly four decades, the PDC comprises the iconic Blue Building (opened 1975, 750,000 square feet), the (opened 1988, 450,000 square feet), and the Red Building (opened 2012, 400,000 square feet including office towers and a public plaza). The original Blue and were designed by architect in a Late Modern style characterized by bold glass facades, exaggerated geometric forms, and vibrant colors—earning the Blue Building the nickname "" for its massive, whale-like silhouette. The Red Building, added later, features two towers atop a plinth with integrated parking, a sky garden, and public amenities like fountains and green spaces, completing the triad and enhancing the site's role as West Hollywood's creative design district. Beyond its showrooms, the PDC offers professional resources such as an insider consulting and buying program, a 294-seat SilverScreen Theater for screenings, a 200-seat conference , and on-site dining options including the Design Cafe. It also includes a state-of-the-art fitness and supports and television production, solidifying its status as a multifaceted destination that transformed a former low-scale neighborhood into a vibrant for .

Overview

Location and Facilities

The Pacific Design Center is located at 8687 Melrose Avenue in , occupying a 14-acre at the intersection of and San Vicente Boulevard. The complex encompasses 1,600,000 square feet of space distributed across three primary buildings: the building at 750,000 square feet, the at 450,000 square feet, and the Red Building at 400,000 square feet. Primarily functioning as a wholesale resource, the PDC includes nearly 100 showrooms showcasing over 2,200 product lines, creative office spaces in the Red Building, event facilities such as the 294-seat SilverScreen Theater and 200-seat Conference Center, dining options like the Community Goods and Silver Bullet Express for fast-casual meals, and an exclusive tenant-only fitness center featuring state-of-the-art equipment, yoga classes, and boot camps, designed by architect . The site ensures strong accessibility for design professionals, with proximity to key Los Angeles freeways including the Santa Monica (10) Freeway via Robertson Boulevard and the Hollywood (101) Freeway via exits, alongside nearby public transit via bus lines such as 4, 16, and CITYLINE COMMUTER. Parking accommodations include extensive on-site garages, with over 1,500 spaces across eight levels beneath the Red Building.

Role in Design Industry

The Pacific Design Center (PDC) functions as a premier trade-only resource for professionals in , , and related fields, housing nearly 100 luxury showrooms that showcase over 2,200 product lines in furniture, fabrics, lighting, and decor from leading global manufacturers. This setup primarily caters to verified design trade members, such as architects, , and specialists, who must present professional credentials for access, while providing limited access for consumers through an insider shopping program and designer referrals, ensuring a focused environment for sourcing high-end, commercial-grade materials. Since its establishment, the PDC has solidified West Hollywood's position as a globally recognized , drawing professionals from residential, , and sectors to source innovative products and foster industry collaborations. Its economic significance lies in supporting the local ecosystem by providing a centralized hub that streamlines procurement for large-scale projects, including those in ' industry, where resources aid in production and set-related needs. The center's for-profit operations emphasize serving the and communities through exclusive networking opportunities and , enhancing its role as a vital conduit for international trends and vendor partnerships. Owned by through Cohen Brothers Realty Corporation since 1999, the PDC operates as a entity dedicated to advancing the design trade by integrating entertainment-specific amenities, such as dedicated screening and spaces that accommodate events and creative workflows. This ownership model has prioritized professional utility, positioning the PDC as an indispensable asset for sustaining ' influence in global design innovation.

History

Founding and Early Development

The Pacific Design Center (PDC) was conceived in the early 1970s by architects at Gruen Associates, led by Cesar Pelli as partner for design, with the goal of consolidating ' fragmented wholesale design market into a single, comprehensive facility. This vision aimed to provide architects, interior designers, and buyers with a centralized "one-stop" resource hub featuring showrooms, workshops, and amenities, transforming the scattered operations along into an efficient, industry-defining complex. The project was sited on a 14-acre former railway yard at the corner of and San Vicente Boulevard in West Hollywood, a location chosen for its accessibility but one that amplified development hurdles. Planning and construction faced significant challenges, including intense zoning battles due to the proposed scale of the structure in a predominantly low-rise residential and commercial neighborhood. Local opposition highlighted concerns over increased , potential neighborhood disruption, and the building's imposing presence, which critics argued would overwhelm the area's intimate scale. Despite these obstacles, the first phase—known as Center Blue—opened in 1975 as a 750,000-square-foot, six-story edifice clad in striking blue-tinted glass, designed to evoke a modern, abstract monument rather than a traditional array. Norma Merrick Sklarek, a pioneering African American architect, contributed to the and design oversight at Gruen Associates. Upon opening, the PDC revolutionized access to design resources for professionals across , immediately establishing West Hollywood as a premier design district. However, its bold aesthetics and massive footprint sparked divided reception: while industry leaders praised its sophisticated and provocative form, neighbors decried it as an "eyesore" and "alien presence" that disrupted the community fabric. The structure quickly earned the affectionate yet ironic nickname "" for its enormous size and vibrant blue hue, likening it to a beached sea creature amid the urban landscape—a moniker that Pelli himself embraced. This early controversy underscored the PDC's role as a catalyst for ongoing debates about urban scale and design innovation in . Subsequent expansions in the and beyond built on this foundation to realize Pelli's full campus vision.

Major Expansions

The Green Building opened in 1988, adding 450,000 square feet of showroom and office space to the Pacific Design Center campus and fulfilling the original master plan envisioned by architect César Pelli. This expansion nearly doubled the complex's size, enhancing its capacity to serve the growing West Coast design trade by providing additional space for furniture, interior design, and decorative arts showrooms. In 1999, the Pacific Design Center was acquired by a group led by Charles S. Cohen of Cohen Brothers Realty Corporation for an undisclosed price, marking a pivotal ownership shift that aimed to revitalize the aging property amid declining tenancy. Under Cohen's stewardship, the center underwent significant upgrades, including the development of dedicated event spaces for trade shows, exhibitions, and cultural programs, which broadened its role beyond traditional showrooms to a multifaceted design hub. These enhancements, combined with sustainability initiatives such as LEED Silver certification for new facilities, positioned the PDC for modern operational efficiency and environmental responsibility. The Red Building, completed in June 2012, represented the final major expansion, introducing 400,000 square feet of creative showrooms across seven levels topped by Class A office towers, thereby completing Pelli's tripartite and expanding the total to 1.6 million square feet over 14 acres. This addition not only increased leasable space for design professionals but also integrated advanced features like energy-efficient systems, contributing to the center's overall modernization. In 2025, the Pacific Design Center marked its 50th anniversary with a series of celebratory events, including a and special markets during WestWeek and Fall Market, highlighting five decades of influence on the global design industry.

Architecture

Blue Whale Building

The , the original building of the Pacific Design Center, was designed by architect in collaboration with Norma Merrick Sklarek under Gruen Associates. Completed in 1975, it exemplifies late through its bold, exaggerated planes and extensive use of a shiny, bright glass skin that envelops the structure, creating a striking, monolithic appearance. This six-story edifice spans 750,000 square feet and measures approximately 530 feet in length, dominating the low-rise neighborhood with its horizontal massing. Key features include six levels dedicated to showrooms, connected by central courtyards and walkways that facilitate circulation and allow natural light to penetrate the interior spaces. The innovative mirrored blue glass facade not only provides a reflective surface that echoes the skyline but also serves as a visual anchor, blending the building into its urban context while asserting its presence. Constructed during 1974–1975 to meet California's seismic standards, the structure incorporates engineering typical of the era for earthquake-prone regions, ensuring stability through framing. The Blue Whale's audacious scale and vivid color immediately sparked debates among locals, who both reviled its intrusion on the residential scale and celebrated its transformative impact on the area's design landscape. Despite initial controversy, it quickly became an iconic landmark, symbolizing the Pacific Design Center's role as a hub for the design industry and influencing subsequent expansions like the and buildings.

Green and Red Buildings

The Green Building, completed in 1988 and designed by , represents a direct extension of the architect's original vision for the Pacific Design Center, introducing a vertical to the horizontal Blue Whale structure. Featuring a nine-story facade clad in emerald-tinted glass that reflects its surroundings, the 450,000-square-foot structure employs chamfered edges and abstract sculptural forms to create a sense of daring exuberance while harmonizing with the campus through mirrored aesthetics of bold color and geometric abstraction. This design not only expanded showroom space for design professionals but also emphasized unity with the foundational Blue Building by maintaining Pelli's signature Late Modern style of oversized, fragmented forms. In contrast, the Red Building, designed by Pelli Clarke Pelli Architects under César Pelli's direction and completed in 2012, marks a contemporary evolution of the campus as a mixed-use hub for creative offices and retail showrooms. The 400,000-square-foot structure consists of two curving office towers rising above seven levels of parking, with a red-accented glass facade that evokes a ship-like profile and incorporates sustainable features such as a central for greenery and energy-efficient elements to enhance environmental performance. This modern addition prioritizes bold, inviting public spaces like a plaza with fountains, updating Pelli's philosophy by blending vertical dynamism with communal accessibility while distinguishing itself from the earlier buildings through its dual-tower composition and heightened emphasis on office functionality. Together, the and Buildings integrate into the broader campus via central courtyards, walkways, and shared underground parking facilities, forming a cohesive architectural ensemble that anchors the northern edge and reinforces the Pacific Design Center's role as a unified destination.

Operations and Tenants

Showroom and Office Layout

The Pacific Design Center houses nearly 100 trade-only showrooms, distributed across the and Buildings, where design professionals access furnishings, textiles, and related products from more than 2,200 product lines. These showrooms in size from 1,000 to 16,000 square feet and feature flagship spaces for brands such as | McGuire, Kravet, and Donghia (a Kravet ). Office spaces, comprising 400,000 square feet, are primarily located in the Red Building's two towers, catering to including design firms like , architects, and entertainment companies such as Films, Gaumont, and . The Red Building's layout emphasizes open, light-filled interiors integrated into the overall campus for professional collaboration. The center's internal organization utilizes multi-level floors across its buildings, with atriums and escalators facilitating navigation among showrooms and offices. distinguishes wholesale showroom areas—restricted to verified trade members—from public and office zones, ensuring focused access for industry users. Leasing models offer flexible arrangements tailored to design professionals, with marketing support to promote tenant visibility and sales.

Amenities and Services

The Pacific Design Center offers a variety of dining options to facilitate professional networking and convenience for tenants and visitors. Community Goods provides artisanal coffee, lattes, and pastries, operating from 7:00 AM to 6:00 PM weekdays and 8:00 AM to 6:00 PM on weekends near the Melrose entrance. The Café, located on the Melrose Avenue Plaza of the Blue Building, offers alfresco dining including salads, soups, and sandwiches, open Monday–Friday from 8:00 AM to 5:00 PM. Adjacent to the Motor Court between the Red and Green Buildings, Silver Bullet Express serves fast-casual California-inspired fare including omelets, salads, sandwiches, and seasonal specials available for carryout throughout the day. Exclusive to tenants, the Pacific Design Fitness center, designed by architect , features state-of-the-art exercise equipment, boot camp sessions, and yoga classes to support wellness. Located in Suite B206, it operates Monday through Friday from 8:00 AM to 8:00 PM and can be accessed by contacting 310-360-6416. Support services enhance operational efficiency for tenants handling large design items. The complex provides at an additional $5 fee atop standard garage rates in its 2,485-spot facility on east of San Vicente Boulevard. A dedicated accommodates shipping and receiving needs for bulky merchandise. Professional lounges and tech-equipped meeting rooms, including a 200-seat conference center with capabilities, are available for tenant use and require access credentials. Sustainability initiatives underscore the center's commitment to environmental responsibility, particularly in the Red Building, which achieved Silver certification in 2014 for features like energy-efficient systems and sustainable materials. charging stations—two units—are installed at the Red Building to promote low-emission transportation. Water conservation efforts include replacing the courtyard with a drought-resistant succulent garden featuring cacti and native plants in October 2025, reducing water usage while enhancing the landscape with California-native species.

Events and Programs

Design Markets and Trade Shows

The Pacific Design Center hosts biannual Design Markets, including the Spring and Fall Markets, which serve as key platforms for showcasing the latest and collections to trade professionals. These events position the PDC as the West Coast's leading hub for design commerce, drawing architects, designers, and buyers to explore innovations from over 80 showrooms representing 2,200 manufacturers. The Spring Market typically occurs in March, as seen with the 2024 edition on March 20, featuring a full day of curated displays overflowing with new seasonal products and inspiring encounters with icons. However, no Spring Market was held in 2025. Similarly, the Fall Market, held on September 10, 2025, emphasized creativity and innovation through programming such as panels on California's wildfire recovery and celebrations of talent. Both markets require registration for and (A&D) trade professionals, fostering networking and opportunities in a single, dynamic day format. Complementing these is the annual Outdoor Living Market, a summer-focused on July 23, 2025, dedicated to , , and exterior products. Attendees, limited to A&D members via on platforms like , engage with new collections—such as PALECEK's Capitola Outdoor Seating and MIMI LONDON's Belgian Collection—alongside product launches like 11 Ravens' furniture debut. The day includes seminars, including "The Future of Outdoor Design" at 11 a.m. and "Bringing Romance Back" at 2 p.m., followed by receptions, all held from 9 a.m. to 6 p.m. in PDC spaces. These markets play a pivotal economic role by facilitating direct connections between manufacturers and buyers, enabling product orders and trend-setting launches that bolster the regional design industry's vitality. By requiring trade-only access and incorporating educational elements like VIP previews and seminars, they enhance professional development while driving commerce at the PDC.

Cultural and Community Events

The Pacific Design Center (PDC) hosts a variety of cultural and community events that extend beyond commercial activities, fostering engagement with the , education, and local causes through its spaces and dedicated venues. These events include art installations, lectures, and public programs that invite broader participation from the , , and communities. spaces at the PDC regularly feature installations and art shows, such as the Chromatic Utopia by Michael Callas from May 15 to June 30, 2025, presented by in collaboration with the PDC. Other notable displays include Unspoken Emergence, running from April 24 to May 15, 2025, which blends paintings, sculptures, and media works, and the PlusObject exclusive in the Green Lobby from March 18 to September 8, 2025. These installations highlight contemporary creativity and are accessible to the public, promoting appreciation through immersive experiences. Lectures and discussions complement these shows, exemplified by the Rebuilding LA panel on April 24, 2025, where industry leaders addressed community recovery efforts. Annual holiday events like the Sip, Shop + Walk on December 9, 2025, further enliven the campus with festive gatherings focused on seasonal and culture. The PDC's Silver Screen Theater serves as a key venue for screenings, meetings, and special gatherings, accommodating up to 294 seated guests with state-of-the-art technology suitable for premieres, panels, lectures, and receptions. This space has hosted screenings and entertainment events, supporting the PDC's role in the broader arts and entertainment ecosystem. While primarily geared toward cultural programming, the theater also facilitates private events like weddings, leveraging its versatile setup for up to 500 attendees across combined PDC venues when needed. Community initiatives at the PDC emphasize partnerships with local arts organizations and charitable causes, including pop-up galleries and fundraisers that provide free or low-barrier public access to promote design education. For instance, the Shop for Hope pop-up from March 19 to April 30, 2025, in Green Suite G-196, supports fire relief efforts through sales in collaboration with partners. Similarly, the For the Love of Home fundraiser on March 18, 2025, aids recovery initiatives, underscoring the PDC's commitment to local engagement. These programs often feature days, allowing the public to explore exhibitions and learn about without trade credentials. In 2025, the PDC marked its 50th anniversary with celebrations including a gala event, featuring retrospectives on design history through curated panels and installations. These anniversary activities highlighted the center's enduring influence on regional and community building.

Cultural and Economic Impact

Influence on West Hollywood

The Pacific Design Center (PDC) has significantly boosted West Hollywood's local economy by serving as a central hub for the , hosting over 80 showrooms representing more than 2,000 product lines from manufacturers. This concentration of design resources attracts professionals and buyers from across the , generating substantial economic activity through leasing, sales, and ancillary services like on-site restaurants and galleries. Additionally, the PDC's office spaces house diverse tenants beyond design, including technology firms like and entertainment agencies such as A3 Artists Agency, which contribute to job creation and diversified revenue streams in the area. By anchoring the West Hollywood Design District along , the PDC has elevated the corridor's status as a premier destination for and furnishings, with spillover effects benefiting nearby boutiques, galleries, and venues through increased foot traffic and collaborative business networks. The PDC played a pivotal role in West Hollywood's urban transformation during the 1970s and , converting a former low-scale residential and commercial zone—previously the site of the Sherman Station railroad yard—into a vibrant, high-density creative enclave. Its opening in 1975 with the iconic Blue Building catalyzed rapid development, drawing design firms to , , and Robertson Boulevard amid affordable rents that encouraged expansion of showrooms and workshops. This influx spurred zoning adjustments to accommodate , fostering a shift from modest structures to a skyline-defining that integrated with the surrounding Mid-City flats and hills, ultimately establishing West Hollywood's identity as an international design district. By the , the PDC's growth aligned with the city's economic boom, revitalizing the neighborhood and laying the groundwork for its incorporation as a progressive municipality in 1984. As a cultural hub, the PDC has fostered an inclusive design scene deeply intertwined with West Hollywood's prominent LGBTQ+ community, hosting exhibitions and events that celebrate queer and identities within the . For instance, its spaces have featured shows like "Queering Digital," which explores anti-trans legislation through visual art, and the TransLatin@ Coalition's GARRAS , promoting diverse designers in a supportive environment. The center's location in the heart of the city's LGBTQ+ nightlife and facilitates integration with production needs, providing resources for set and prop sourcing while hosting high-profile events such as the AIDS Foundation's viewing party. This synergy has helped cultivate a that emphasizes inclusivity and , reinforcing West Hollywood's reputation as a welcoming epicenter for creative expression. In the post-pandemic era, the PDC continues to support work models for creatives by offering flexible office and spaces in its Red Building, which includes facilities tailored for entertainment, fashion, and design professionals seeking collaborative yet adaptable environments. Recent city approvals in 2025 have expanded tenant options and removed strict showroom size requirements, enabling the PDC to attract a broader range of operations amid evolving work trends in ' creative sectors. These adaptations enhance the PDC's role in sustaining West Hollywood's global design reputation, positioning it as a resilient anchor for the region's creative economy, which contributes over $164 billion in gross value (as of 2025).

Controversies and Legacy

The construction of the Pacific Design Center's Blue Building in the 1970s elicited significant controversy from local residents and critics, who decried its enormous scale—750,000 square feet—and vivid blue glass facade as an intrusive element that overwhelmed the modest West Hollywood neighborhood. The structure's bold, windowless design and disproportionate size earned it the derisive nickname "," symbolizing its perceived alien presence amid residential backyards and low-rise buildings. Opposition was further highlighted by individual acts of resistance, such as the refusal of cottage owners and Otilia Diaz to sell their 900-square-foot property to developers, which delayed the project's complete realization. Expansions in the 1980s, including the addition of the Green Building, continued to spark debates over the complex's growing footprint and its harmony with the surrounding urban fabric, with local design community members criticizing its mall-like appearance and lack of integration with West Hollywood's aesthetic identity. Architecturally, the Pacific Design Center endures as a postmodern icon in César Pelli's oeuvre, embodying his signature approach to colorful, fragmented forms that challenged mid-century modernism and influenced subsequent projects. Norma Sklarek, the trailblazing who served as and collaborated closely with Pelli, played a pivotal role in its execution; her contributions were posthumously recognized with the 2019 AIA|LA Gold Medal, underscoring her barrier-breaking legacy in a male-dominated field. The PDC's lasting impact lies in its role as a foundational model for campuses, inspiring the creation of similar hubs that blend commerce, creativity, and in cities worldwide, while establishing West Hollywood as a global design epicenter. In 2025, marking its 50th anniversary since the Blue Building's opening, the center celebrated with events including a and art programming for WESTWEEK, remaining relevant through its showcase of innovations, hosting s for eco-friendly materials and practices that address contemporary environmental challenges. Under current ownership, ongoing adaptations emphasize technological enhancements, such as advanced event spaces, to support evolving design industry needs.

Gallery

Exterior Views

The exterior views of the Pacific Design Center (PDC) highlight the complex's distinctive modernist architecture, characterized by bold, color-coated glass facades that integrate the 14-acre campus into West Hollywood's urban fabric. Aerial photographs capture the full layout, encompassing the original Center Blue (opened 1975), Center Green (opened 1988), and the more recent Red Building (opened 2012), illustrating how the structures form a cohesive yet contrasting ensemble along . Close-up images emphasize the reflective qualities of the blue and green glass exteriors, particularly under sunlight, where the —nicknamed for its massive scale and vibrant cobalt-blue cladding covering 4.5 acres—creates dynamic light effects against the sky. These facades, designed by , not only serve functional purposes like diffusion but also establish the PDC as a visual landmark in . Street-level photographs from provide context for the PDC's scale relative to the surrounding neighborhood, showing the Blue Whale's imposing six-story height rising prominently amid low-rise commercial and residential buildings, with the Green Building's emerald-tinted glass adding a layered depth to the streetscape. In 2025, these views incorporate the Red Building's curved, red-accented towers, which frame views toward the and enhance the campus's public plazas. Historical images from the 1975 opening depict the freshly completed Blue Whale in its initial context, with stark blue glass reflecting the era's construction cranes and sparse landscaping, contrasting sharply with contemporary 2025 panoramas that include the matured Red Building and refreshed landscape elements like native plantings around the site. Captions for these gallery images typically highlight architectural icons such as the "Blue Whale's" pioneering use of colored glazing and the Red Building's sky garden plinth, underscoring their role in defining the PDC's skyline presence without delving into internal features.

Interior and Event Spaces

The interior spaces of the Pacific Design Center, particularly within the iconic building, showcase a multi-level atrium illuminated by natural light filtering through expansive glass elements, creating an open and navigable environment for visitors. Escalators, arranged in a stacked, right-angled configuration within a sculptural, semi-transparent enclosure, facilitate vertical circulation across the building's six floors, emphasizing efficient flow and architectural drama in this 750,000-square-foot structure completed in 1975. Post-2010 updates, including the integration of the adjacent Red Building in 2012, have enhanced accessibility through improved connectivity and modernized circulation paths. Showroom interiors highlight the center's role as a hub for design professionals, featuring expansive displays of furniture, textiles, , and accessories arranged in open-plan layouts that promote and . These spaces, spanning nearly 100 showrooms across the Blue, Green, and Red buildings, utilize high ceilings and neutral backdrops to accentuate product versatility, with wide-angle views capturing the seamless blend of commercial functionality and aesthetic appeal. Close-up details reveal contemporary elements such as flooring and integrated LED systems, reflecting ongoing renovations that prioritize durability and visual clarity without altering the original modernist framework. Event spaces within the Pacific Design Center demonstrate versatile configurations for professional gatherings, including the SilverScreen Theater, a 294-seat equipped with state-of-the-art technology for screenings and presentations. The Blue Conference Center, accommodating up to 200 attendees, features modular setups in a dedicated lounge-like area with flexible partitioning and ergonomic seating, ideal for lectures and meetings during non-peak hours. Images of these venues in neutral setups underscore their adaptability, with ambient lighting and acoustic treatments ensuring a professional atmosphere enhanced by post-2010 infrastructural improvements for better event logistics. Atmospheric shots of daily-use areas convey the center's vibrant yet professional ambiance, such as the tenant-exclusive fitness center designed by , which includes state-of-the-art equipment and open yoga spaces amid sleek, minimalist interiors. Restaurants like Community Goods and Express offer casual dining with views of interior courtyards, featuring communal tables and quick-service counters that integrate seamlessly into the flow of showroom traffic. The skybridge linking the and buildings provides elevated walkways with glass railings, offering glimpses of the multi-level layout during quiet periods and highlighting post-2010 connectivity upgrades that improve pedestrian access across the 1.6-million-square-foot campus. Diverse photographic angles, from panoramic overviews of interconnected levels to intimate focuses on textural elements like custom tilework, illustrate the center's emphasis on functional beauty and user-centered design.

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