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Peter Folger

Peter Folger (c. 1617–1690) was an English-born colonial American settler, interpreter, poet, and public official renowned for his contributions to the early European settlement of Nantucket Island and his advocacy for religious tolerance amid Puritan dominance.^[1]^[2] As a multilingual facilitator between English colonists and Wampanoag Native Americans, he played a pivotal role in land surveying, trade, and cultural exchange, while also authoring influential writings that critiqued religious persecution.^[1]^[3] Folger's legacy endures through his descendants, notably as the maternal grandfather of Benjamin Franklin, and his efforts in translating religious texts into indigenous languages.^[4] Born around 1617 in Norwich, Norfolk, England, to John Folger and Meribah Gibbs, Peter emigrated to the Massachusetts Bay Colony in 1635 at the age of 18, initially settling in Watertown.^[4]^[3] He later relocated to Noepe (Martha's Vineyard), where he immersed himself in the Wampanoag community, learning the Wôpanâak language and working as a trader and land surveyor.^[1] In 1644, Folger married Mary Morrell, an indentured servant he met during his transatlantic voyage; the couple would have nine children and settled permanently on Nantucket in 1662 after being recruited by island proprietors for his practical skills.^[3]^[2] On Nantucket, Folger served in diverse capacities that underscored his versatility and community importance, including as a teacher, blacksmith, weaver, miller, surveyor, and clerk for the town and courts.^[2] His expertise as an interpreter proved essential in negotiations with Native Americans, facilitating peaceful coexistence and the island's orderly development.^[1] Folger also contributed to missionary efforts by assisting in the translation of biblical passages into Wôpanâak, supporting the production of Up-Biblum God (1663), the first Bible printed in a Native American language in North America at Harvard's Indian College.^[1] Folger's writings reflect his commitment to religious liberty, particularly in defense of Quakers persecuted by Puritans; his poem A Looking Glass for the Times, or the Former Spirit of New-England Revived in this Generation (1676) condemned intolerance and attributed conflicts like King Philip's War to rigid orthodoxy rather than Native aggression. Through his daughter Abiah Folger, who married Josiah Franklin in 1689, he became the grandfather of Benjamin Franklin, influencing the future statesman's views on tolerance and enlightenment.^[4]^[2] Folger died in 1690 on Nantucket, leaving a homestead that symbolizes his foundational role in the island's history.^[3]

Early life and education

Family background

The Folger family traces its American roots to Nantucket, Massachusetts, where early settlers established a prominent lineage tied to colonial history. The progenitor, Peter Folger (1617–1690), was an English colonist who played a key role in the settlement of Nantucket Island and served as the maternal grandfather of Benjamin Franklin, linking the family to one of America's founding figures. This Nantucket heritage, rooted in Quaker communities and maritime trade, provided a foundation of resilience and enterprise that later generations carried westward.^[5] The family's transition to commercial prominence began with James A. Folger, who in 1850 arrived in San Francisco during the California Gold Rush, joining the Pioneer Steam Coffee and Spice Mills as a teenager after a fire devastated the family's Nantucket livelihood. Rather than pursuing mining like his brothers, Folger focused on supplying miners with essential goods, including coffee, and by 1859 became a full partner in the business. He reorganized it as J.A. Folger & Co. in the 1860s, pioneering innovations like pre-ground coffee and quality cup-testing, which transformed it into a leading coffee roasting and trading empire by the late 19th century.^[6] Peter Folger was born on December 26, 1905, in San Francisco, California, as the fourth generation of the coffee business family. He was the son of James Athearn Folger Jr. (1864–1921), who became president of J.A. Folger & Co. in 1889 following his father's death, and Clara Eugenia Luning Folger (1866–1940), whose family owned a successful importing firm that complemented the Folgers' operations. Peter had an older brother, James Athearn Folger III (1901–1972), and the siblings grew up amid the family's considerable wealth derived from coffee trading, roasting, and distribution, which had expanded nationally by the early 20th century.^[7]

Childhood and schooling

Peter Folger was born on December 26, 1905, in San Francisco, California, into the affluent Folger family, renowned for their ownership of the J. A. Folger & Co. coffee company founded by his grandfather in 1850.^[7]^[6] His father, James Athearn Folger Jr., served as president of the company from 1889 until his death in 1921, providing a stable environment steeped in the operations of the family business during Peter's early years. The family resided on a large estate in Woodside, California, constructed by his father around 1905–1906, which included expansive grounds and stables that offered ample opportunities for outdoor pursuits amid San Francisco's high society.^[8]^[9] Folger's childhood was marked by the security of his parents' marriage, which lasted from 1899 until his father's passing in July 1921, when Folger was 15 years old. His mother, Clara Eugenia Luning Folger, continued to oversee the family after the loss, maintaining their prominent social standing in the Bay Area.^[7] Growing up in this privileged setting, Folger was exposed from a young age to the family's coffee enterprise, as his father managed its growth into a major West Coast operation, fostering an early awareness of business principles within the household. For his formal education, Folger attended the Cate School, a prestigious preparatory boarding school in Carpinteria, California, where he completed his studies in 1925.^[10] The school, emphasizing rigorous academics alongside athletics and leadership development, aligned with the Bay Area's tradition of elite institutions preparing students for university and professional life. During this period, Folger developed an interest in sports, engaging in activities that highlighted his physical prowess and foreshadowed his later achievements in athletics.^[11] The stability of his family life until 1921 supported his focus on schooling and extracurriculars in this environment.

University years

Peter Folger enrolled at Yale University in the fall of 1925, following his graduation from the Cate School in Carpinteria, California. He pursued studies in business, focusing on coursework that aligned with the economic and administrative principles relevant to family enterprises. His time at Yale marked a significant transition from his West Coast upbringing to immersion in the East Coast academic and social milieu.^[12] Athletically, Folger distinguished himself as a multi-sport participant, with particular prominence in polo, where he captained the Yale team during his senior year in 1929 and was described as a brilliant No. 1 player despite an ankle injury earlier in the season. He also competed in football and track and field, contributing to his recognition as a well-rounded athlete on campus. These activities not only honed his physical discipline but also built camaraderie among peers.^[13] In May 1928, as a junior, Folger was selected for membership in Skull and Bones, Yale's elite senior society, which linked him to prominent figures from influential East Coast families. This affiliation, along with the university's robust networks in finance and industry, provided early exposure to the connections that would later support his leadership in the family business. Folger graduated in 1929 with a degree in business, equipped with both academic knowledge and social capital for his professional path.^[14]^[12]

Professional career

Military service

Following the United States' entry into World War II in December 1941, Peter Folger enlisted in the United States Marine Corps Reserve.^[15] Folger rose to the rank of captain by late 1943, serving as commanding officer of Headquarters Squadron-34, Marine Aircraft Group-34, within the 1st Marine Aircraft Wing in the Pacific theater from November 26, 1943, to June 19, 1944, during operations aimed at isolating Japanese forces on Rabaul.^[16] He was promoted to major and, in August 1945, participated in the liberation of Allied prisoners of war in Formosa (modern-day Taiwan) as a liaison officer aboard the USS Block Island (CVE-106), directing efforts to transport liberated POWs from Japanese camps.^[17] Folger's prior education at Yale University had equipped him with a foundation in leadership that complemented his military training. His service emphasized discipline and command in aviation support roles amid Pacific campaigns, though specific combat deployments were limited by his reserve status and business expertise.^[18] He received an honorable discharge in late 1945 and returned to civilian life, rejoining the family-run Folgers Coffee Company.

Entry into Folgers Coffee

Following his service as a Major in the U.S. Marine Corps during World War II, Peter Folger returned to San Francisco in 1945 and joined J.A. Folger & Co., the family-owned coffee company founded by his grandfather.^[9] He assumed key operational roles within the firm, working alongside his older brother James A. Folger III, who had led the company since their father's death in 1921.^[9] ^[8] Folger's early responsibilities centered on overseeing the production, distribution, and marketing of the company's ground coffee products, helping to navigate the firm's expansion amid a burgeoning national market.^[9] The post-war era brought significant challenges, including the end of wartime rationing in 1943—which had restricted civilian coffee consumption to just one pound per person every five weeks—and resulting supply chain disruptions as imports resumed from major producers like Brazil.^[19] Economic shifts, such as inflation and fluctuating global commodity prices, intensified competition from established rivals like Maxwell House and emerging instant coffee brands, pressuring family roasters like Folgers to innovate in packaging and branding.^[20] ^[21] By the late 1940s, Folger's Yale University education—where he captained the polo team—and his military leadership experience had positioned him for advancement, culminating in his promotion to vice president.^[9] This role allowed him to apply his strategic skills to operational efficiencies, setting the foundation for the company's growth into a major national player.^[9]

Leadership and company growth

Peter Folger assumed the roles of president and chairman of the J.A. Folger & Co. in the mid-20th century, succeeding his brother James A. Folger III and steering the family-owned business toward national expansion. Under his executive tenure, Folgers transitioned from a regional West Coast operation to a dominant player in the U.S. coffee market, becoming one of North America's principal coffee brands through strategic investments in production and distribution.^[22] Folger's leadership emphasized innovations that enhanced product quality and consumer appeal, including the adoption of vacuum-packed cans in the early 1950s to preserve coffee freshness during shipping and storage. These metal tins, featuring the company's "Mountain Grown" branding, allowed Folgers to reach households nationwide with consistently flavorful ground coffee. Complementing this, Folger directed marketing efforts focused on everyday family life, launching television campaigns in the 1960s that positioned Folgers as an essential household staple for morning routines. By 1960, these initiatives had propelled the company to become the third-largest coffee wholesaler in the United States, reflecting robust revenue growth from modest postwar figures into the tens of millions annually.^[23]^[24] To support this expansion, Folger facilitated key industry relationships, including negotiations with suppliers in Central and South America to secure premium arabica beans amid shifting global trade dynamics. A pivotal move was the 1960 construction of Folgers' largest roasting facility in New Orleans, leveraging new postwar shipping routes from Latin America to reduce costs and improve supply chain efficiency. Additionally, the company adapted to rising demand for convenience by introducing instant coffee variants in the 1950s, such as single-serve packets, which broadened its appeal to time-pressed consumers without compromising the brand's roasted flavor profile. These efforts solidified Folgers' market influence and set the stage for sustained growth in the competitive U.S. coffee sector.^[25]^[26]

Sale to Procter & Gamble

In 1963, the Folgers Coffee Company was acquired by Procter & Gamble (P&G), marking the end of direct family control over the business amid a wave of mergers and acquisitions in the consumer goods sector during the early 1960s. The transaction enabled Folgers to expand nationally through P&G's established distribution channels, transforming it from a primarily West Coast brand into a major player in the U.S. coffee market. As the longtime chairman and president of Folgers, Peter Folger led the negotiations for the merger, prioritizing provisions to safeguard employee positions and preserve the integrity of the Folgers brand under new ownership.^[27] The deal, structured as a stock acquisition, integrated Folgers into P&G's portfolio as its first major entry into the food industry, though it promptly drew antitrust scrutiny from the Federal Trade Commission (FTC) over concerns of market concentration in groceries and coffee. Folger's oversight ensured a seamless operational handover, with the family retaining influence through continued management of day-to-day activities. This arrangement reflected broader industry trends where smaller firms sought partnerships with larger conglomerates to compete against rivals like General Foods and Nestlé.^[27] Post-acquisition, Peter Folger served in an advisory capacity, helping steer Folgers as a P&G subsidiary until his retirement in 1970 at age 64. This period allowed the brand to maintain its operational continuity while benefiting from P&G's resources, ultimately paving the way for Folgers to become the top-selling coffee in America by the 1970s. The sale provided Folger with financial security, freeing him to pursue personal and philanthropic endeavors in his later years.^[10]

Personal life

Marriages

Peter Folger married Mary Morrell in 1644. Mary (c. 1620–1704) was an indentured servant from England whom Folger met aboard the ship Abigail during his 1635 emigration to the Massachusetts Bay Colony. The marriage lasted until Folger's death in 1690, and the couple raised a large family together while relocating across New England settlements.^[4]^[3]

Children and family

Peter and Mary Folger had nine children, eight of whom were born on Martha's Vineyard before the family's relocation to Nantucket. Their children were Joanna (b. 1645), Bethia (b. 1646), Dorcas (b. 1648), Eleazer (b. 1650), Bathshua (b. 1653), John (b. 1655), Experience (b. 1659), Patience (b. 1662), and Abiah (b. 1667). The youngest, Abiah Folger (1667–1752), married Josiah Franklin, a tallow chandler and soapmaker, in 1689; she became the mother of Benjamin Franklin (1706–1790), the American Founding Father, polymath, and statesman, thus linking the Folger family to one of early America's most prominent figures. The family maintained close ties within the Quaker-influenced Nantucket community, with several children marrying into local settler families.^[4]^[28]^[29]

Residences and socialite activities

Upon arriving in America in 1635, Folger initially resided in Watertown, Massachusetts, where he established himself as a young settler. By the early 1640s, he relocated to Noepe (Martha's Vineyard), immersing his family in the local Wampanoag community and working as a trader and surveyor. In 1663, recruited by Nantucket's proprietors for his expertise, Folger moved his family permanently to the island, receiving a half-share of land (20 acres) in settlement. He built a modest homestead near the center of the island, which served as the family base until his death and is now preserved as a historical site symbolizing early colonial development. Folger's personal activities centered on family, community service, and intellectual pursuits; he authored poetry advocating religious tolerance, translated religious texts, and facilitated intercultural dialogues as a multilingual interpreter, fostering peaceful relations amid Puritan-New England tensions.^[2]^[1]^[3]

Later years and death

Philanthropic efforts

Following the sale of Folgers Coffee Company to Procter & Gamble in 1963, Peter Folger transitioned into a role as a philanthropist and financier, directing portions of the family's considerable wealth toward charitable causes in California, particularly in education and community development.^[18] A key example of his giving was the establishment of the Abigail Folger Library Fund at Santa Catalina School in Monterey, California, established in memory of his daughter Abigail Folger by Folger and his former wife Ines after her death in 1969; the related endowment was formalized in 1992 to support the school's book collection and library resources, reflecting his commitment to educational access for young women.^[30]^[31] The fund continues to receive support in memory of Abigail, underscoring Folger's ongoing dedication to the institution where his daughter was a student.^[32] Folger's philanthropic approach emphasized quiet, impactful support rather than high-profile initiatives, aligning with his post-retirement life in Woodside, California, where he focused on personal and family-oriented causes.^[18]

Final years and health

After the 1963 sale of Folgers Coffee Company to Procter & Gamble, Peter Folger continued serving as president of the Folgers subsidiary until his full retirement in 1970.^[10] In the ensuing decade, he focused on family life at the Woodside estate, sharing time with his second wife, Beverly Mater, whom he had married in 1960, and their daughter Elizabeth, born in 1961; he also maintained bonds with his son Peter Jr. from his first marriage.^[7] Known as a sportsman, Folger enjoyed private pursuits that aligned with his reserved nature, eschewing public engagements.^[10] In the late 1970s, Folger was diagnosed with prostate cancer, a condition that marked his final years and led to his declining health.^[33] Throughout his illness, he relied on the support of Beverly and his surviving children, who provided close familial care during this period. Folger's private demeanor persisted, as he avoided public reflections on his business legacy or the profound family tragedy of his daughter Abigail's murder in 1969, preferring introspection over commentary.^[30]

Death and burial

Peter Folger died on August 27, 1980, at the age of 74, at his home in Woodside, California, from complications related to prostate cancer.^[12]^[33] A private funeral service was held shortly after, attended only by family members and close associates. He was buried in the Folger family plot at Mountain View Cemetery in Oakland, California, alongside other relatives such as his daughter Abigail Folger.^[18] Following his passing, Folger's estate was managed by his surviving family, ensuring the continuation of the Folger legacy through his wife, Beverly Folger, and his children, including Peter Folger Jr. and Elizabeth Folger.^[33]

References

[1]
Peter Folger and Up-Biblum - American Philosophical Society
Dec 11, 2018 · Having left England as a young man in 1635, Peter Folger (1617-1690) spent most of his adult life living near the center of Wampanoag ...<|control11|><|separator|>
[2]
Peter Folger Homestead - Nantucket Land Bank
The land was historically the homestead of Peter Folger, who landed on Nantucket in 1662 and served the community as a teacher, interpreter, blacksmith, weaver, ...
[3]
Peter Folger - Norfolk's American Connections
Peter Folger (1617 – 1690) is the maternal grandfather of Benjamin Franklin, and was instrumental in the colonization of Nantucket Island in the Massachusetts ...
[4]
Peter Folger (1617–1690) - Ancestors Family Search
When Peter Folger was born in 1617, in Norwich, Norfolk, England, his father, John Folger, was 27 and his mother, Meribah Gibbs, was 22.<|control11|><|separator|>
[5]
Nantucket's Coffee Connection of Folgers and Starbucks
Jul 31, 2024 · Adding to the family lore is the fact that Peter Folger was the maternal grandfather of Benjamin Franklin. Nantucket's connection to the ...<|control11|><|separator|>
[6]
Folgers® Coffee History
1850. James A. Folger and his two brothers travel to San Francisco from Nantucket after a fire destroys their family's livelihood. While his ...Missing: Rush | Show results with:Rush
[7]
Peter Folger Sr. (1905–1980) • FamilySearch
When Peter Folger Sr. was born on 26 December 1905, in San Francisco, California, United States, his father, James Athearn Folger Jr., was 41 and his mother ...
[8]
James Athearn Folger II (1864-1921) | WikiTree FREE Family Tree
Dec 10, 2022 · James was born in 1864. He was the son of JA Folger. He passed away in 1921. [1] He married Clara E. Luning - parents of James A. and Peter Folger.
[9]
[PDF] National Register of Historic Places Registration Form - NPGallery
The Folger Estate Stable Historic District is a complex of buildings and structures built for ranching and horses in the late nineteenth and early twentieth ...
[10]
Peter Folger Obituary
### Extracted Text
[11]
Planned Giving - Cate School
Members ; 1914. Dohrmann K. Pischel ; 1921. John R. Hooker ; 1925. Peter Folger ; 1928. Gordon Fiske ; 1929. Burleigh Pattee.
[12]
Peter Folger Obituary - Newspapers.com™
Aug 29, 1980 · Born in San Francisco in 1905, Mr. Folger attended the Cate School in Carpenteria and graduated from Yale University in 1929. To continue ...Missing: 26 | Show results with:26
[13]
HARVARD RIDERS WIN COLLEGE POLO TITLE; End Yale's Three ...
Captain Peter Folger, Yale's brilliant No. 1 player, who injured his ankle in a practice game against Bryn Mawr several weeks ago, got back in the line-up ...
[14]
SIXTY MEN TAPPED FOR YALE SOCIETIES; Annual Selection for ...
Sixty members of the class of 1929 were this afternoon elected to Skull and ... Peter Folger, San Francisco, by Earl Goodwine Jr., West Lebanon, Pa ...
[15]
Family tree by Tim DOWLING (tdowling) - Peter Folger - Geneanet
He is the great-grandson of founder J. A. Folger, and the father of Abigail Folger. Born and raised in California, Folger studied business and graduated from ...Missing: siblings | Show results with:siblings
[16]
None
Summary of each segment:
[17]
CVE 106 USS Block Island
His passenger, Major Peter Folger, told the airfield commander to take him to the POW camps at once. The photo at right shows Major Folger and Captain ...
[18]
Peter Folger (1905-1980) - Find a Grave Memorial
Birth: 26 Dec 1905. San Francisco, San Francisco County, California, USA. Death: 27 Aug 1980 (aged 74). Redwood City, San Mateo County, California, USA. Burial.Missing: born December
[19]
Coffee Rationing During World War II
Nov 23, 2022 · From early 1942 to the immediate postwar years, American military and civilians experienced coffee rationing.Missing: industry economic challenges
[20]
https://www.ers.usda.gov/amber-waves/2007/june/coffee-consumption-over-the-last-century
[21]
The Struggle for Control of a Commodity Chain: Instant Coffee ... - jstor
Commercial development of instant coffee for the consumer market was interrupted by World War II. At the same time, the U.S. government greatly stimulated the ...
[22]
Folgers: The Rise of a Coffee Empire | LATF USA NEWS
Mar 16, 2020 · Under the leadership of Peter Folger, the brand became one of the principal coffee concerns in North America, the world's largest coffee market.
[23]
Coffee Can (Folger's Coffee) - Side 1
Jan 13, 2015 · ... COFFEE// [...]/ VACUUM PACKED/ (picture of 3 golden flowers)/ Mountain Grown." Begin Date, 1953. Manufacturer, J.A. Folger & Co. American Can Co ...
[24]
Blake Pontchartrain: The history of Folgers in New Orleans
Apr 9, 2022 · After more than 100 years in business, the company grew to one of the largest in the country. In the 1950s, it built a roasting facility in New ...Missing: revenue | Show results with:revenue
[25]
Why Folgers Moved Its Coffee Plant To New Orleans In The 1960s
Nov 18, 2022 · Folgers' roots may have been deep in San Francisco, but in 1960 it decided to move its operations to New Orleans because the Louisiana city was ...Missing: expansion | Show results with:expansion
[26]
Folgers Continues to Grow New Orleans East's Economy
Jan 25, 2018 · The Folgers coffee roasting plant has been a part of New Orleans East since 1960 when new shipping routes from Central America to New Orleans ...
[27]
The Procter & Gamble Company
1963: Company acquires the Folgers coffee brand. 1982: Norwich-Eaton Pharmaceuticals is acquired. 1985: P&G purchases Richardson-Vicks Company, owner of the ...
[28]
Ines Mejia Folger -- socialite lived with zest - SFGATE
Jul 27, 2007 · In 1933, she married Peter Folger, a member of the coffee family. They had two children, Abigail and Peter, and were divorced in 1952 ...<|control11|><|separator|>
[29]
https://www.geni.com/people/Peter-Folger/6000000000242503636
[30]
https://www.mansonblog.com/2018/06/the-coffee-heiress-part-one.html
[31]
From the Archives: 'Ritualistic Slayings': Sharon Tate, Four Others ...
Abigail Folger, 26, heiress to the Folger's Coffee family. ... “Gibby” Folger was the daughter of Peter Folger of Woodside, Calif ...Missing: devastated | Show results with:devastated
[32]
https://issuu.com/santacatalinaschool/docs/scs_bulletin_fall_2016_web/119
[33]
Peter M. Folger - San Francisco
Peter Folger represents clients in the areas of employment and labor law, and has particular expertise advising independent schools.
[34]
YALE BEATS P. M. C. IN TITLE POLO, 7-4; Qualifies to Meet Victor ...
... Pete Folger was a sideline spectator with an injured ankle. Yale opened its intercollegiate polo championship drive today by defeating Pennsylvania Military ...
[35]
The Coffee Heiress (Part One) - The Manson Family Blog
Jun 25, 2018 · Her parents, Peter and Ines Folger, married on May 6, 1933. Peter Folger, her father, was born in 1905. He was the paternal grandson of the ...
[36]
Santa Catalina School Fall Bulletin 2013 - Issuu
Dec 10, 2013 · ... Peter Folger* Sarah Folger Kilmain '93 Terry and John Levin (Terry Albert '70)* In memory of Abigail Folger '61. $1,734,871 Endowment for ...
[37]
Santa Catalina School Bulletin Fall 2016 - Issuu
Nov 22, 2016 · The Bernice Brown Memorial Fund Established in 2003. Abigail Folger '61 Book Collection Endowment Fund Established in 1992. The Julie and ...
[38]
http://mountainviewpeople.blogspot.com/2013/12/the-folger-family-coffee-barons-who.html