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Pinarello

Pinarello is an Italian manufacturer of high-performance bicycles, founded in 1952 in Treviso by former professional cyclist Giovanni “Nani” Pinarello, specializing primarily in premium road bikes used by elite athletes and enthusiasts alike. The company has built a legacy of innovation in bicycle design, incorporating advanced materials like carbon fiber and wind tunnel-tested aerodynamics, while achieving remarkable success in professional racing with over 30 Grand Tour victories across the Tour de France, Giro d’Italia, and Vuelta a España. Today, under the leadership of Fausto Pinarello as chairman, it produces a range of models including the flagship Dogma F, known for its cutting-edge stiffness and handling, alongside gravel, e-bike, and track options. Giovanni Pinarello, born in 1922 near , began his racing career in the 1940s alongside legends like and before transitioning to manufacturing after retiring in 1951. The Cicli Pinarello shop opened in 1952, initially focusing on handmade frames, with early milestones including Guido De Rosso's 1961 Tour de l’Avenir win on a Pinarello bike. The brand's breakthrough in Grand Tours came in 1975 with Fausto Bertoglio's d’Italia victory, followed by a dominant era in the 1990s under riders like , who secured five Tours de France. Sponsorships with powerhouse teams such as Banesto, US Postal, and later Team Sky/ propelled further triumphs, including seven Tour wins from 2012 to 2019 with Sir , , and . In terms of ownership, Pinarello was majority-acquired by L Catterton in 2017, with the founding family retaining a minority stake. In 2023, sold the company to an unnamed private family office, reportedly linked to mining billionaire , valuing it at around €200 million while ensuring continuity in family involvement. As of 2025, Pinarello continues its with through the end of 2028, alongside a new title sponsorship with starting in 2026, emphasizing sustainable innovation and customization via tools like the My Way configurator. The brand's commitment to Italian craftsmanship is evident in its Villorba , where models like the 2025 Dogma F integrate advanced layups for superior tensile strength and .

Company Overview

Founding and Headquarters

Cicli Pinarello S.p.A. was founded in 1952 by "Nani" Pinarello in , , as a small workshop specializing in custom racing bicycles. Born in 1922 in Catena di Villorba on the outskirts of , had a background as a professional cyclist, turning pro in 1947 and competing for seven seasons. In 1951, he finished last in the , earning the Maglia Nera jersey and a severance payment of 100,000 Italian Lire from his team, which he used to establish the business and pursue his passion for bike building. The company's roots in post-war reflected a family-run operation focused on handmade craftsmanship, drawing from Giovanni's racing experience to produce high-performance frames for local cyclists. Initially operating from a modest shop in central , Pinarello quickly gained a reputation for quality components and innovative designs tailored to competitive needs. This foundation emphasized artisanal traditions, with early centered on steel frames that balanced durability and responsiveness. By the 1970s, Pinarello had evolved its operations within the province, establishing its headquarters in Villorba at Viale della Repubblica 12, where design, painting, and final assembly continue to occur today. This location in the heart of Italy's heritage region serves as the nerve center for the brand's creative and finishing processes, underscoring its commitment to maintaining core operations in despite global expansion. As Cicli Pinarello S.p.A., the company proudly highlights its Italian origins in branding, preserving the family legacy through generations while symbolizing excellence in .

Ownership and Manufacturing

Pinarello remained under family ownership, led by the Pinarello family, until 2016, when private equity firm acquired a majority stake in the company. In June 2023, sold its stake to a private headed by Swiss-South African billionaire , former CEO of mining giant , in a transaction valued at approximately €200 million. This shift marked Pinarello's transition from family control through to ownership by a high-profile with interests in , including a controlling stake in the team. Pinarello's carbon fiber frames are manufactured in by Carbotec Industrial, utilizing high-modulus Japanese Toray carbon fiber to ensure precision and performance standards. The frames are then shipped to the company's facility in Villorba, , where final assembly, painting, customization, and quality inspections occur, incorporating semi-handmade processes for premium models to maintain craftsmanship. This hybrid approach blends cost-efficient production with localized finishing, overseen by Italian engineers to uphold brand heritage and rigorous testing protocols. As of 2025, Pinarello employs approximately 140 people in , primarily at its Villorba , focusing on design, assembly, and operations, while relying on a global for components like electronics and wheels from suppliers in and . The company's scale supports production of thousands of high-end bicycles annually, with Italian oversight ensuring compliance with quality benchmarks across the . Pinarello's revenue has grown steadily, driven by its prestige in professional racing, with projections for 2025 bolstered by a three-year sponsorship extension with the team announced in October 2025, alongside commitments to other elite squads like Tom Pidcock's Q36.5 Pro Cycling. This racing exposure continues to fuel demand, contributing to double-digit growth rates observed in recent years.

History

Early Years and Racing Origins

Following its founding in , Pinarello transitioned from custom frame building for local racers to broader branded production in the early , sponsoring amateur teams such as Tognana-Pinarello to gain visibility. This shift marked the company's entry into professional racing circuits, with initial successes coming through Italian riders who showcased the durability of Pinarello's handcrafted steel bicycles. A pivotal moment arrived in 1961 when Guido De Rosso secured the inaugural victory aboard a Pinarello, marking the brand's first international triumph and establishing its reputation for reliable performance in competitive environments. The brought further growth through innovative steel frame designs optimized for racing, culminating in Pinarello's first Grand Tour success. In 1975, Fausto Bertoglio rode a custom Pinarello to overall victory in the , conquering challenging stages like the Passo dello Stelvio and highlighting the bikes' lightweight construction and responsiveness. This win, achieved with the Jollj Ceramica team, propelled Pinarello into the spotlight among professional squads and demonstrated the effectiveness of its evolving frame geometry for endurance events. By the late , models like the Montello series began to embody these advancements, emphasizing lugged steel tubing for strength and agility. Family passion remained central to Pinarello's operations, with Giovanni Pinarello's sons Fausto and becoming actively involved during the 1970s and 1980s. Fausto joined the business around , initially assisting in production before taking a leadership role in and , while focused on marketing and event organization to strengthen team partnerships. Their contributions emphasized supporting professional teams, providing tailored bikes that aligned with riders' needs and fostering long-term sponsorships. This hands-on family approach helped sustain Pinarello's racing focus amid growing competition. Italy's post-war economic recovery in the and presented initial challenges for small manufacturers like Pinarello, including limited capital and reliance on manual craftsmanship in a resource-scarce environment. These constraints led to an emphasis on lightweight, high-quality steel frames using accessible materials like tubing, prioritizing affordability and performance over experimental alloys. Despite the 1970s and rising impacting the broader Italian economy, Pinarello navigated these hurdles by concentrating on niche markets, ensuring steady growth through targeted innovations in frame and .

Key Developments and Milestones

In the late and early , Pinarello began transitioning from traditional frames to more , introducing its first aluminum frames around to compete with in professional racing. This shift was prompted by the success of aluminum bikes in Grand Tours, compelling Pinarello to innovate similarly for stiffness and weight savings. A key breakthrough came in 1994 with the launch of the Espada, Pinarello's inaugural full-carbon bike, developed in collaboration with F1 engineer Marco Giachi. The Espada propelled to victories in the 1994 and 1995 time trials, contributing to his five consecutive overall wins from 1991 to 1995, and enabled his UCI of 53.040 km in September 1994. During the 1990s and 2000s, Pinarello solidified its racing pedigree through high-profile sponsorships, including the Banesto team from 1992 onward, which secured five Tour de France titles under Induráin, and Team Telekom from 1999 to 2007, highlighted by Jan Ullrich's 1997 Tour win and 1999 Vuelta a España victory on the aluminum Galileo model. The company marked a pivotal material evolution with the Dogma series debut in 2003, initially featuring a magnesium alloy frame with carbon seatstays and fork—the first Grand Tour bike to use magnesium—before fully embracing carbon fiber in 2009 with the Dogma 60.1, which introduced Pinarello's signature asymmetric frame design to counter uneven pedaling forces and enhance stiffness. This asymmetry, first implemented on the right-side chainstays and seat tube for optimized power transfer, became a hallmark, refined further in the 2011 Dogma 65.1. In 2014, Pinarello collaborated with and Team Sky on the F8, leveraging Jaguar's expertise to achieve a 26.1% aerodynamic over the Dogma 65.1 through refined tube shapes and a narrower "nose." This partnership not only boosted the bike's performance—reducing drag by 6.4% overall—but also underscored Pinarello's integration of into . Paralleling these innovations, Pinarello expanded in the 2000s to meet growing demand, outsourcing lower-tier aluminum and carbon models to facilities in while preserving handmade, custom options for premium lines like the Dogma in . This balanced approach facilitated international market growth, with sales networks strengthening in , , and amid rising global interest in professional .

Modern Era and Global Expansion

In the 2010s, Pinarello experienced a significant surge driven by its partnership with Team Sky, established in 2010 and later extended through 2020, which facilitated the development and refinement of high-performance bicycles like the series in collaboration with professional riders. This alliance contributed to the brand's elevated profile and commercial growth, with the partnership evolving into a long-term relationship with the rebranded . The era also saw the introduction of the F as Pinarello's flagship road bike, emphasizing asymmetric frame design and aerodynamic optimizations tailored for elite competition. Entering the 2020s, Pinarello underwent key ownership transitions, including acquisition by in 2016, which supported expansion initiatives, followed by a sale in 2023 to a private led by . Product innovation continued with the refreshed F series lineup launched in 2025, incorporating trickle-down technologies from the Dogma F such as an aero-optimized keel and slimmer , effectively streamlining and replacing prior mid-range offerings like the Prince and lines to offer broader accessibility to race-level performance. Concurrently, the brand expanded its e-bike portfolio through the Nytro range, introduced in 2023 with models like the Nytro E and , featuring lightweight TQ motors and up to 140 km range to promote extended rides and sustainable mobility. Pinarello's global footprint grew substantially, achieving distribution in over 50 countries by the mid-2020s, bolstered by tools such as the MyWay configurator for custom bike builds. During the , the company demonstrated supply chain resilience, outperforming industry challenges amid surging demand for cycling products and achieving a 24% sales increase in the ending June 2022. initiatives gained prominence, with the Nytro e-bikes supporting eco-friendly transportation and factory tours at the headquarters enhancing brand engagement through immersive experiences of Italian craftsmanship.

Technology and Innovation

Materials and Frame Construction

Pinarello's frame construction has evolved significantly since the company's founding in , initially relying on tubing for its early bicycles in the and . By the , the brand transitioned to aluminum and early carbon fiber composites, with the introduction of carbon designs in the late marking a pivotal shift toward lighter, stiffer structures optimized for professional . This progression culminated in the 2000s with the series, which pioneered advanced carbon layups, reducing frame weights while enhancing rigidity; for instance, the 2025 Dogma F frame achieves approximately 941 grams in size 515 through iterative material refinements, representing a 108-gram reduction from prior models via new high-modulus carbon integration. Contemporary Pinarello frames predominantly utilize , graded by modulus for performance tiers. Flagship models like the F employ premium high-modulus options such as T1100 or the newer M40X carbon, which offers superior tensile strength and enables precise ply orientations for optimal stiffness-to-weight ratios without compromising . Mid-range offerings, including the and upper F-series (F9, ), incorporate T900 or T700 blends, balancing cost and performance with unidirectional finishes that dampen vibrations. Mid-range F-series models such as the F5 incorporate T700 carbon, while entry-level models like the and F1 use T600 carbon, prioritizing durability and ride comfort over extreme lightness, though aluminum frames persist in select legacy or beginner-oriented designs like the older Galileo for affordability. Frames are constructed using laminated molding techniques to form monocoque structures, where carbon plies are layered and cured in molds to create seamless, integrated triangles. While initial molding occurs in Taiwan for production scale, final assembly—including hand-painting, customization, and rigorous quality inspections—takes place in Italy to uphold artisanal standards. This hybrid process allows for tailored ply layouts, as seen in the Dogma F's tested carbon arrangements derived from professional team feedback. Durability is enhanced by features like the TiCR (Total Internal Cable Routing) system, standard since the early 2000s on performance models, which routes cables through the frame for reduced drag and protection, alongside crash-resistant designs validated via wind tunnel and computational fluid dynamics testing.

Signature Design Features and Aerodynamics

Pinarello's Onda fork, introduced in 2000, features a distinctive curved, wave-shaped profile designed to enhance both and aerodynamic performance. The fork's absorbs road vibrations transmitted through the frame, providing improved rider comfort and control while maintaining precise steering and stability. This design reduces longitudinal and lateral vibrations, contributing to a smoother ride without compromising handling. In the 2025 Dogma F model, the Onda fork has been refined with a slimmer profile and a 47mm , optimized based on professional rider feedback to boost descent stability and overall aerodynamic efficiency. A hallmark of Pinarello's is its asymmetric frame design, which addresses the inherent imbalances caused by forces on the right side and positioning on the left. Introduced in 2010 with the series, this approach incorporates targeted reinforcement on the right-side chainstay to ensure symmetrical power transfer, enhanced lateral stiffness, and reduced energy loss during pedaling. The design counters the asymmetrical loads from modern components, resulting in balanced handling and improved efficiency across various riding conditions. Pinarello has pioneered several aerodynamic innovations, including AeroNodes technology, which employs micro-bumps on frame surfaces to control airflow and minimize drag. Inspired by the tubercles on humpback whale fins, AeroNodes create controlled vortices that delay boundary layer separation, particularly on the seat tube and post, reducing aerodynamic drag in high-pressure zones. In the Bolide TT, this feature contributes to an overall 2.28% reduction in drag area (CdA) compared to prior models. Complementing this, the F series incorporates integrated cockpits like the Talon Fast system, which features ergonomically positioned levers and streamlined cable routing to lower frontal area and enhance airflow around the handlebar area. These elements collectively optimize wind resistance while maintaining structural integrity. Pinarello's design process relies heavily on (CFD) simulations, testing, and iterative feedback from professional riders to validate and refine these features. CFD analyses have demonstrated drag reductions of up to 5% when considering the bike and rider together in models like the Dogma F8, while real-world pro testing ensures practical gains in speed and handling. For the 2025 updates, slimmer and headtube profiles were developed through this , yielding incremental aerodynamic improvements estimated at 2-3% in key areas like yaw angles encountered during racing. These methods underscore Pinarello's commitment to evidence-based enhancements in performance.

Products

Road Bikes

Pinarello's road bike lineup emphasizes and geometries optimized for paved-road , featuring asymmetric frames, integrated cable routing via TiCR technology, and the signature Onda fork for enhanced handling. The range spans from flagship competition models to accessible endurance options, all constructed with high-modulus to balance stiffness, weight, and . These bikes incorporate tire clearance up to 30mm for versatility on varied road surfaces while maintaining a focus on speed and efficiency. The flagship Dogma F, updated for 2025, serves as Pinarello's pinnacle bike, widely used by professional pelotons such as in WorldTour events. It employs TorayCa M40X carbon fiber for the frame, resulting in a complete bike weight of 6.77 kg (size 53 cm with Dura-Ace Di2 groupset). Key features include an integrated aero cockpit with TiCR cable routing, a redesigned slimmer Onda fork for improved aerodynamics and a 47 mm , an aero-keel , and an integrated seatpost clamp, all contributing to a 0.2% reduction in (CdA) compared to the prior model. Priced starting at €14,500 for complete builds, the Dogma F excels in climbing, descending, and sprinting, drawing on wind-tunnel testing and pro rider input. The mid-range F series, introduced in 2023 as a replacement for the Prince and GAN models, offers value-oriented aero road bikes with race geometry derived from the Dogma F. Models include the F9 Disc (Shimano Dura-Ace Di2, T900 UD carbon), F7 (Shimano Ultegra Di2, T900 UD carbon), F5 (Shimano 105 Di2, T700 UD carbon), and entry-level F1 or variants (Shimano 105, T700 UD carbon), providing progressive pricing from around €5,000 to €10,000. These bikes prioritize aerodynamic shaping, such as concave downtubes and integrated cockpits, while supporting up to 30 mm tires for all-road capability without compromising stiffness or responsiveness. The F series delivers near-flagship performance at a more accessible level, suitable for ambitious amateurs and club racers. For entry-level riders seeking lightweight climbing focus within an endurance framework, the X series provides relaxed with higher stack and shorter reach for comfort on long rides. Equipped with groupsets, models include the X7 (Ultegra Di2, T900 UD carbon), X5 (105 Di2, T700 UD carbon), and X1 (105 mechanical, T700 UD carbon), priced from approximately €3,000 upward. Innovations like X-Stays in the rear triangle absorb vibrations while maintaining stiffness, and the series supports up to 35 mm tires for added versatility on imperfect pavement. This lineup emphasizes durability and progression for beginners transitioning to performance . The road bike lineup traces its evolution from the K8-S of the mid-2010s, a cobbled-road variant with rear introduced in 2015, to the current aero-optimized designs, building on the original Dogma platform launched in 2002 with a magnesium frame for Grand Tour success. Subsequent iterations, including the Dogma F8 (2014) and F12, refined and carbon layups, culminating in the 2025 Dogma F's marginal gains in weight and drag. The F and X series further democratize this heritage by adapting proven geometries for broader accessibility. Pinarello road bikes are available in sizes ranging from 43 cm to 60 cm to accommodate diverse rider heights, with Endurance+ geometry in the X series promoting a more upright position. While current models are , smaller frame sizes and custom MyWay paint options support women's fits, echoing past Easy-Fit geometries tailored for riders.

Time Trial, Track, and Triathlon Bikes

Pinarello's , track, and bikes represent the pinnacle of the brand's focus on aerodynamic optimization and speed for non-drafting disciplines, with the series serving as the flagship lineup for these categories. These models prioritize extreme positioning, minimal drag, and integrated systems to support prolonged high-intensity efforts, distinguishing them from versatile road bikes through aggressive geometries and specialized components. The F, introduced as Pinarello's fastest production bike, exemplifies this approach with its use of advanced carbon fiber construction and wind-tunnel-refined shapes. The 2025 Bolide F TT incorporates AeroNodes technology, featuring small, strategically placed nodes on the frame to disrupt airflow and reduce by 2.28% in frontal area () compared to prior iterations, alongside elongated sections for smoother aerodynamic profiles. A complete build weighs approximately 7.5 kg, achieved through TorayCa M40X carbon fiber that balances stiffness and low weight without compromising structural integrity. This model also includes integrated hydration and storage solutions, such as frame-embedded bottles and bento boxes, to maintain clean lines and minimize external accessories during races. The Bolide F gained prominence as the platform for Filippo Ganna's 2022 UCI attempt, where a custom 3D-printed variant enabled him to cover 56.792 km on the , surpassing the previous mark by over a kilometer. For track applications, Pinarello adapts the platform into singlespeed variants like the Bolide F HR 3D, optimized for use with narrower hubs, reinforced bottom brackets for power transfer, and compatibility with full disc wheels such as 65/100 mm carbon setups to maximize rotational in controlled environments. These -specific models eliminate derailleurs and incorporate fixed gearing, emphasizing pure propulsion in events like the or . The Bolide F HR C, a carbon alternative to the 3D-printed version, further refines this for elite riders seeking sub-7 frames while adhering to UCI regulations. In triathlon, Pinarello offers dedicated configurations of the Bolide TR series, which extend reach through adjustable Olympic-style extensions and integrated cockpits to accommodate prolonged aero positions over distances like Ironman events. Legacy models such as the Prince TT, from the early 2000s, laid foundational designs with modular frames for custom fitting, influencing modern setups that prioritize comfort alongside speed for multi-hour races. Common features across these bikes include deep-section aero tubing for drag minimization, zero-stack headsets for lower front-end positioning, and electronic shifting compatibility, with professional riders deploying them in individual time trial (ITT) stages of Grand Tours for marginal gains in split-second victories. Pricing for complete Bolide F TT or TR builds typically ranges from €10,000 to €15,000, reflecting premium materials and pro-level engineering.

Gravel and Cyclocross Bikes

Pinarello's and lineup emphasizes off-road versatility while retaining the brand's signature aerodynamic efficiency and responsive handling, catering to riders tackling mixed surfaces from rugged trails to competitive races. These bikes incorporate wider clearances and compliance-focused designs to absorb vibrations without sacrificing speed, distinguishing them from pure road models. The range includes premium endurance-oriented options, aggressive race-focused variants, dedicated machines, and electrified adventure bikes, all built with high-modulus carbon fiber for lightweight durability. The Grevil F serves as Pinarello's flagship premium gravel bike, with its third-generation model launched in 2025 featuring an Onda fork with a wave design that enhances compliance and handling on uneven terrain. Constructed from T700 unidirectional carbon fiber, it offers compatibility with 700c wheels up to 50mm tires or 650b wheels for varied setups, allowing riders to adapt to different gravel conditions. Equipped with Shimano GRX Di2 electronic groupsets on higher-end builds, the Grevil F starts at approximately €6,000 for mid-spec models like the F7, prioritizing long-distance comfort through a shorter reach, higher stack geometry, and an adaptive seatpost that provides up to 10mm of flex. Aerodynamic elements, such as a flat-back tube profile and integrated accessories like a magnetic frame bag, further support its all-road capabilities. For pure racing on gravel, Pinarello introduced the GR in July 2025, a high-performance model sharing DNA with the flagship F road bike, including M40X carbon layup for exceptional stiffness and lightness, with a frameset weighing approximately 960 g (medium size). Complete builds with Red XPLR AXS groupsets weigh about 7.35 kg and retail for $14,500, making it ideal for competitive events where minimal weight and responsiveness are paramount. Its road-like geometry features a low stack and aggressive positioning to maintain speed on fast sections, with aero-optimized tube shapes and tight tire clearances up to 42 mm rear (45 mm front) prioritizing efficiency over ultra-wide versatility. Pinarello's cyclocross offerings center on the Crossista F series, optimized for technical courses with geometry tweaks for shoulder carrying and precise control, including flex stays in the rear triangle to improve handling in muddy or rutted sections. Variants like the Grevil CX draw from gravel designs but incorporate cantilever brakes on select models for better mud clearance, alongside up to 42mm tire compatibility and internal cable routing to reduce drag and maintenance. The brand's heritage in cyclocross-adjacent events is highlighted by multiple Paris-Roubaix victories on Pinarello bikes, including Dylan van Baarle's 2022 win aboard a modified Dogma F, underscoring their proven durability on cobbled and off-road challenges. Common features across these models include generous tire clearances up to 50mm for enhanced traction and comfort on loose surfaces, as well as internal solutions like integrated mounts and bags for self-sufficiency on extended rides. The lineup also extends to e-gravel with the Nytro E7, an assisted adventure bike powered by a lightweight TQ HPR50 motor and 360Wh , paired with Force AXS groupsets to conquer steep climbs and long routes with minimal fatigue. These elements, combined with asymmetric chainstays for balanced power transfer, ensure Pinarello's and bikes excel in blending race pedigree with exploratory durability.

Mountain and E-Bikes

Pinarello's entry into the mountain bike segment emphasizes cross-country racing and trail performance, with a focus on lightweight carbon construction derived from their road bike expertise. The flagship Dogma XC is a full-suspension model designed for elite competition, featuring 100mm of front travel via a Fox 32 Performance Elite fork and 90mm rear travel, built around a Toray M40J carbon frame weighing approximately 1,749g for a small size without shock. Developed in collaboration with INEOS Grenadiers riders Tom Pidcock and Pauline Ferrand-Prévot, it incorporates an asymmetric frame design, Onda fork technology adapted for MTB, and a split rear triangle for optimized kinematics and stiffness, contributing to Pidcock's gold medal at the 2024 Paris Olympics and both riders' world championship titles in 2023. Complementing the Dogma XC, Pinarello offers the XC Hardtail as an entry-level trail-oriented model with 29-inch wheels for efficient rolling on mixed terrain. Constructed from Toray T900 UD carbon, it features a 100mm 32 Performance Elite SC fork, SRAM GX AXS drivetrain, and trail-focused geometry prioritizing agility and climbing efficiency over aggressive descending. This hardtail targets recreational riders seeking accessible off-road without full complexity, with pricing starting around €4,000 for base builds. Pinarello's e-bike lineup, under the Nytro banner, extends to mountain biking with the Dust series e-MTBs, marking a growing emphasis on assisted off-road adventures since the brand's e-bike expansion in the late . The Nytro Dust models, such as the Dust 3, utilize an aluminum 6061 frame with 150mm of travel front and rear via suspension, powered by a EP8 mid-drive motor delivering 85Nm torque and a 630Wh integrated for extended rides. Featuring 29-inch wheels, internal cable routing, and enduro geometry with a slack head angle for stability, these bikes position Pinarello in the e-enduro niche, with models priced between €4,000 and €6,000. For lighter e-assisted options, the Nytro E5 and E7 series bridge and disciplines with minimal intervention, using a TQ-HPR50 motor rated at 250W continuous power and 50Nm paired with a compact 360Wh for up to 100km range on varied . These carbon-framed models retain Pinarello's signature asymmetric and Onda fork, weighing under 12kg complete, and cater to riders seeking subtle boost on long adventures without compromising unassisted pedaling feel, priced from €7,000 upward. Overall, while and e-bike offerings represent a smaller portion of Pinarello's portfolio compared to road bikes, their development since 2020 reflects a strategic push into diverse riding segments, blending racing heritage with accessible electrification.

Racing Involvement

Sponsorships and Partnerships

Pinarello has maintained long-standing sponsorships with professional teams, beginning notably in the 1990s with the Banesto team, which achieved significant success including multiple victories on Pinarello bicycles. In 1992, the partnership with Banesto, led by riders like , marked a pivotal era for the brand in professional racing. The relationship evolved into a foundational with the Team Sky, starting in 2009 as the team's official bike supplier ahead of its 2010 debut. This sponsorship, which transitioned with the team's rebranding to , has endured for over 15 years, emphasizing collaborative development of race-winning technology. In October 2025, Pinarello and announced a three-year extension of their partnership, securing the Italian brand as the team's bike supplier through the end of the 2028 season. This renewal underscores Pinarello's role in supporting the team's competitive ambitions amid evolving WorldTour dynamics. Pinarello has also engaged in high-profile event sponsorships, including its return as the official bicycle sponsor of the 2025 after a hiatus, providing bikes for the race's neutral service and commemorating its historical ties to the event. Previously, Pinarello supplied road bikes for neutral support at the , as seen in Shimano's service fleet during the 2018 edition. Beyond teams and races, Pinarello forged a technical partnership with in 2014 to enhance , leveraging the automaker's expertise for developments like the Dogma F8 frame used by Team Sky. This collaboration, which influenced ongoing innovations in bike design, earned recognition including a at the 2014 London Design Awards. In November 2025, Pinarello confirmed a dual sponsorship for 2026, supplying bikes to both and the . Pinarello's sponsorships extend to bespoke customization programs for professional teams, where frames like the F are tailored with specific geometries, components, and paint schemes based on rider and team input to optimize performance. These machines, often developed in close with sponsored squads, integrate technologies refined through real-world feedback.

Notable Riders and Teams

Pinarello's racing legacy is deeply intertwined with a roster of iconic riders who have propelled the brand to prominence through their performances on its bicycles. Among the earliest standout figures was Fausto Bertoglio, who in 1975 secured Pinarello's first victory by winning the aboard a custom steel frame from the Italian manufacturer, overcoming challenging conditions including a decisive stage on the . This triumph marked the beginning of Pinarello's ascent in professional cycling, with Bertoglio's success highlighting the durability and responsiveness of the brand's early handmade frames. The 1990s elevated Pinarello's status through its partnership with the Banesto team and rider , whose five consecutive victories from 1991 to 1995 were achieved on Pinarello bicycles, including the innovative Espada time trial model used in key stages of his final winning campaign in 1995. Induráin's dominance, characterized by his powerful ing and climbing, showcased the aerodynamic and lightweight advancements in Pinarello's aluminum and early carbon designs, solidifying the brand's reputation for Grand Tour contention. Additional 1990s successes include Bjarne Riis's 1996 win on a Pinarello Keral Lite and Jan Ullrich's 1997 victory on a Pinarello Montello for Team Telekom. In the modern era, emerged as a cornerstone of Pinarello's success during his tenure with Team Sky (later ), where he claimed four titles in 2013, 2015, 2016, and 2017 on models like the F8 and F10, along with wins in 2011 and 2017, and the , contributing to the team's overall tally of 11 wins from 2011 to 2020. Froome's victories, often decided in mountain stages and time trials, underscored Pinarello's focus on integrated aerodynamics and stiffness, with the series becoming synonymous with Team Sky/' systematic approach to racing. This long-standing partnership, extended through 2028, has seen Ineos riders like and continue the legacy, with Bernal securing the —the youngest postwar winner—on a yellow Pinarello F12, and winning the on a F12. Other notable Ineos-era wins include Óscar Pereiro's on a Pinarello FPX magnesium . Pinarello has also expanded its support to women's and emerging cycling, entering the UCI Women's WorldTour in 2024 by sponsoring the Roland Cycling Team, which continues into 2025 with riders competing on the latest Dogma F models to promote female participation at the elite level. Additionally, the brand backs developmental squads like the Women's Continental Team Top Girls Fassa Bortolo, fostering young talent across categories. In 2025, Pinarello's role as the official of the extends to supporting junior and under-23 riders in events like the , providing access to high-performance bikes for the next generation of racers. The brand honors this rich human element through its official Hall of Fame on the Pinarello website, which profiles riders from the 1950s—such as founder Giovanni Pinarello and Guido De Rosso—to contemporary stars like Induráin, Froome, and Bernal, celebrating their contributions to over 30 victories and illustrating the enduring rider-brand synergy that defines Pinarello's racing narrative.

Major Achievements and Victories

Pinarello bicycles have secured over 30 overall victories in as of 2025, comprising 15 wins, 13 triumphs, and 5 successes. The most recent win occurred in 2020 when claimed the overall classification aboard a Pinarello Dogma F12. In the Tour de France, Pinarello's highlights include Miguel Induráin's unprecedented five consecutive victories from 1991 to 1995 on custom Espada and Istano models, in 1996 on a Keral Lite, in 1997 on a Montello, in 2006 on a FPX, followed by Chris Froome's four wins in 2013, 2015, 2016, and 2017 using the Dogma F8 and F10. added the 2018 title on a Dogma F10, and secured the 2019 victory on a Dogma F12, marking the youngest post-war Tour winner at age 22. Beyond Grand Tours, Pinarello bikes have excelled in Monuments and world championships. Notable examples include Dylan van Baarle's 2022 Paris-Roubaix win on a modified F, navigating the cobbles to victory for . In world championships, captured the 2013 elite men's road race on a Pinarello Dogma 65.1 Think 2, the brand's first rainbow jersey in the event. Earlier milestones trace back to Guido De Rosso's 1961 overall win on a Pinarello, the brand's inaugural international professional success. In 2025, , long partnered with Pinarello since the Team Sky era, notched early-season victories including Michał Kwiatkowski's win at Clásica Jaén Paraíso Interior in and Joshua Tarling's stage 2 individual time trial triumph at the . At the , the team achieved stage successes on the Dogma F, highlighted by Tarling's stage 2 ITT victory in . Pinarello's racing prowess has earned accolades, such as the Bicycling magazine Editor's Choice award for Best Race Bike, awarded to models like the Dogma F8 for four consecutive years leading up to 2020, recognizing their performance in professional victories.

References

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