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Postmodern Jukebox

Scott Bradlee's (PMJ) is a revolving founded in 2011 by pianist and arranger in a basement in , , dedicated to reinterpreting modern pop songs in vintage styles reminiscent of through , , , and . The project began as a series with Bradlee's first video—a jazzy cover of Lady Gaga's ""—recorded in February 2010 with a small group of friends, but it gained widespread traction in 2013 when a rendition of Macklemore's "" featuring vocalist amassed over one million views in a week. Since its inception, PMJ has evolved into a global phenomenon, featuring a rotating cast of over 200 musicians, vocalists, and performers who have launched solo careers, such as Haley Reinhart and Aubrey Logan, while maintaining an independent operation without major label backing. The ensemble's signature approach blends contemporary hits from artists like Miley Cyrus, Bruno Mars, and Adele with classic instrumentation, often evoking the Great American Songbook era, and has resulted in more than 2.2 billion YouTube views across hundreds of videos as of November 2025, alongside over 6.48 million subscribers on their official channel. PMJ has toured extensively, performing over 1,000 shows across six continents in venues including Radio City Music Hall, the Sydney Opera House, and London's Royal Albert Hall, with their 2025 schedule featuring the "Magic, Moonlight & Mistletoe" holiday tour across the United States and United Kingdom. The group's success stems from its innovative fusion of and modernity, appealing to audiences seeking a "time machine" experience that revives pre-1980s sounds while introducing new talent, and it has been praised for democratizing through accessible, viral covers that have topped charts and earned features on platforms like and .

Overview

Formation and Concept

Postmodern Jukebox was founded in 2011 by pianist and arranger in , where he began the project as a personal endeavor in the basement of his apartment in , collaborating with a small group of friends and fellow musicians. This humble starting point reflected Bradlee's passion for vintage music, which he had been exploring through informal experiments as early as 2010, using basic recording equipment like a Flip camcorder to capture performances in living room settings. At its core, the group's concept revolves around reinterpreting contemporary , and songs in the styles of early 20th-century genres, such as , , and , effectively bridging modern hits with the sounds of pre-rock eras. Bradlee envisioned this approach as a way to "remake the pop hits of today into the classic sounds of the legends of yesterday," blending familiar contemporary tracks with the melodic and harmonic structures of bygone musical traditions to create fresh yet nostalgic interpretations. The name "Postmodern Jukebox" itself encapsulates this : "postmodern" for breaking down barriers by fusing old and new elements, and "" for drawing on widely recognized pop songs that evoke accessibility and familiarity. The foundational principles emphasize a celebration of pre-rock musical eras, highlighting their craftsmanship and emotional depth, while offering a subtle critique of modern music's perceived disposability and overreliance on production trends. Bradlee's vision sought to underscore the timeless appeal of vintage styles, positioning Postmodern Jukebox as a to the fast-paced, ephemeral nature of current . From the outset, this was executed through a low-budget, do-it-yourself (DIY) , relying on readily available musicians, improvised locations, and minimal resources to prioritize creative over polished production.

Digital Impact

Postmodern Jukebox began uploading videos to its YouTube channel in 2010, quickly establishing a presence through consistent content creation that has grown to 6.48 million subscribers and 2.233 billion total views as of November 2025. The channel's strategy centered on releasing free weekly videos featuring high-quality, vintage-style covers of contemporary hits, which fostered organic audience growth by encouraging shares and engagement on social media platforms. This approach not only built a dedicated fanbase but also propelled viral dissemination, with early videos like the 1920s speakeasy rendition of "Thrift Shop" garnering millions of views and exemplifying the group's knack for blending modern appeal with nostalgic aesthetics. The group's digital footprint has significantly influenced music discovery, particularly by exposing younger audiences to vintage genres such as , , and through accessible reinterpretations of popular songs. By reworking tracks from artists like or into era-specific styles, Postmodern Jukebox bridges generational gaps, introducing and Gen Z listeners to classic musical forms they might otherwise overlook in favor of mainstream pop. This educational has been noted in analyses of their content's role in revitalizing interest in pre-rock eras, contributing to broader cultural appreciation of historical music styles without relying on traditional gatekeepers like radio. Beyond , Postmodern Jukebox expanded its digital reach to streaming services and short-form video platforms, adapting content for diverse consumption habits, with nearly 1 million followers on . On , under the name Scott Bradlee's Postmodern Jukebox, the group amassed around 1.5 million monthly listeners by 2025, reflecting sustained streaming popularity driven by curated playlists and album releases like The Essentials IV. Similarly, their presence on involves posting concise clips of performances and behind-the-scenes glimpses, which amplify visibility among younger demographics and drive traffic back to full videos, enhancing cross-platform virality. This multi-platform strategy underscores the group's adaptation to evolving digital music ecosystems, prioritizing and shareability to maintain in a fragmented online landscape.

History

Origins (2011–2012)

Scott Bradlee, a and arranger based in , founded Postmodern Jukebox in 2011 as a creative outlet for reworking contemporary pop songs into vintage genres like and early . Bradlee's initial experiments involved producing low-budget videos in his apartment, blending modern hits with pre-rock-era instrumentation to create a nostalgic contrast. One early example was a 1920s-style cover of Rihanna's "Only Girl (In the World)" featuring vocalist Niia, uploaded in 2010, which helped refine the project's signature sound of "classing up" current music. Throughout 2012, Bradlee continued these solo and small-group efforts, uploading sporadic videos that garnered modest attention among online enthusiasts and helped build a small following. The project's core reinterpretation approach—transforming pop anthems into era-specific arrangements—emerged during this period, laying the groundwork for its later expansion. By late 2012, Bradlee recorded a pivotal 1930s version of & Ryan Lewis's hit "," featuring emerging vocalist on lead, accompanied by minimal percussion and bass to evoke a Great Gatsby-era vibe. This track, captured in Bradlee's apartment with a focus on authentic production, marked a turning point in the group's development. Although uploaded to YouTube in early 2013, the "Thrift Shop" video's recording and preparation in 2012 catalyzed Postmodern Jukebox's public launch, exploding virally with over 100,000 views overnight and reaching 1 million within a week through shares on platforms like Reddit and features on Huffington Post and BuzzFeed. The cover amassed millions of views rapidly, drawing widespread media coverage from outlets such as NPR, which highlighted its innovative fusion of hip-hop and jazz, and The New York Times, which praised its clever subversion of pop trends. This breakthrough elevated Anderson as the collective's first breakout star and demonstrated the appeal of Bradlee's concept to a broad audience. The viral success prompted Bradlee to structure Postmodern Jukebox as a rotating of freelance musicians rather than a fixed band, allowing flexibility in performers and styles for future videos and performances. In response, the group began informal live shows in venues around this time, testing arrangements in front of small crowds and honing the interactive, theatrical elements that would define their stage presence.

Growth and Relocation (2013–2016)

Following the viral success of its early videos, Postmodern Jukebox professionalized its operations during 2013–2016, transitioning from casual apartment recordings to higher-production values that enhanced visual appeal and thematic consistency, such as sets and attire. This period marked the establishment of a rigorous schedule of weekly video releases on , allowing the collective to build a dedicated through consistent output of reinterpreted pop songs featuring rotating vocalists. Collaborations with emerging talents, including vocalists like and , helped elevate the project's profile by blending fresh voices with Bradlee's arrangements. In 2014, Postmodern Jukebox launched its annual #PMJSearch contest, inviting fans to submit videos of themselves performing to provided tracks, with winners earning opportunities to record and tour with the group. This initiative democratized talent scouting and introduced performers like Caroline Baran, whose 2016 cover of "" highlighted the contest's role in discovering young artists. The collective's growth culminated in a distribution partnership with , facilitating the release of its first major-label , The Essentials, on September 30, 2016. Drawing from popular covers like Miley Cyrus's "We Can't Stop," the album marked a in commercial viability, peaking at No. 4 on the Jazz Albums chart. That same year, relocated Postmodern Jukebox's base from to , acquiring PMJ Manor—a historic —as a dedicated creative hub for recording, , and rehearsals. The move supported expanded operations, including sneak peeks of the space shared during the The Essentials promotional events, symbolizing the project's evolution into a full-scale entity.

Global Expansion (2017–present)

In 2017, Scott Bradlee's Postmodern Jukebox embarked on its first major international tours, expanding beyond to include a European leg commencing on February 27 at the in , , followed by dates across the continent. This was complemented by an Australian tour in September, featuring performances in and other cities, marking the group's return to the region after a debut visit the previous year. These outings solidified PMJ's appeal in vintage music scenes abroad, drawing sold-out crowds and fostering a global fanbase through their signature reinterpretations of contemporary hits. By 2018, the ensemble achieved performances on all six inhabited continents, with their debut occurring in April at the Jazz à Carthage Festival in and the Jazzablanca Festival in . This milestone reflected PMJ's strategy of scouting diverse talent and adapting to international venues, as founder emphasized the role of the rotating collective in discovering performers via platforms like reality TV and online auditions to sustain high-energy global shows. The COVID-19 pandemic disrupted live touring in 2020, prompting PMJ to cancel its spring U.S. dates and pivot to virtual content production, including YouTube releases that maintained audience engagement through home-recorded vintage-style covers. In July 2020, several Black performers from PMJ published an open letter accusing founder Scott Bradlee of racism and mistreatment, leading to public discussions on diversity and equity within the collective. During 2020–2021, the group released albums such as OK Crooner in 2020 and The Essentials III in December 2021, which featured collaborations with alumni performers and helped sustain revenue amid venue closures. This period also highlighted the success of former members, including Haley Reinhart, who transitioned to a prominent solo career post-PMJ, releasing her album Better in 2020 and performing on major stages like Jimmy Kimmel Live. As of November 2025, PMJ continues its global reach with the "Magic, Moonlight & Mistletoe" holiday tour across the in November and December. This tour underscores the ensemble's adaptability, incorporating new talent while celebrating alumni contributions to the collective's enduring international presence.

Musical Style

Vintage Reinterpretation

Postmodern Jukebox's core method of vintage reinterpretation centers on selecting contemporary pop hits, typically from the past decade, and adapting them to musical genres rooted in the pre-1950s era, including speakeasy jazz, big band swing, harmonies, and ragtime piano. The selection process, guided by founder , emphasizes songs with lyrics or thematic elements that echo earlier historical or cultural motifs, enabling arrangements that reveal untapped emotional or narrative layers in the originals. This approach ensures the covers maintain the essence of the source material while transplanting it into a retro sonic landscape, often prioritizing chart-topping tracks for their broad familiarity and cultural resonance. In practice, these reinterpretations involve profound stylistic shifts, such as converting tracks into numbers, where pulsating electronic beats and rapid-fire rhymes give way to languid solos, brushed drums, and velvet-toned . This transformation alters the song's energy from urban urgency to a dimly lit, Prohibition-era intimacy, with modern production gloss stripped for raw, improvisational flair that foregrounds lyrical wit through exaggerated phrasing and call-and-response dynamics. Similarly, rock anthems may morph into soulful ballads, replacing distorted guitars with upright bass and emotive horn swells to emphasize vulnerability over aggression. Central to this style are thematic elements that evoke for analog recording's tactile warmth, achieved through live-room acoustics and minimal digital intervention to mimic the imperfections of shellac-era discs. Performers don era-appropriate attire in music videos—think sequined gowns, fedoras, and —creating a visual with the audio that immerses viewers in a bygone aesthetic. The humor emerges from these anachronistic juxtapositions, where 21st-century delivered in a 1930s croon yields playful irony, underscoring the absurdity and timelessness of pop's core appeals. The group's style has evolved to weave in global influences, expanding from its American foundations to incorporate elements like tango's dramatic strings and rhythmic intensity in reinterpretations of modern hits, adding a layer of international sensuality and cross-cultural dialogue to the vintage template.

Production Techniques

Postmodern Jukebox employs a selection of period-appropriate instruments to evoke the sonic textures of recordings, including upright pianos for ragtime-style , washboard percussion for rhythmic in early ensembles, and ukuleles for lighter, vaudeville-inspired arrangements. Recordings are captured in live room takes at PMJ Manor in or their new studio in Nashville, dedicated spaces where musicians perform together to foster natural interaction and instrumental bleed, replicating the communal sessions of vintage and eras. This analog-style approach prioritizes acoustic warmth over isolated tracking, using microphone placements that capture the room's ambiance for an unpolished, era-evoking fidelity. Video production complements the audio by filming in meticulously curated retro sets, such as interiors or period parlors, with performers attired in genre-specific costumes like dresses, pinstripe suits, and fedoras to visually reinforce the nostalgic reinterpretation of contemporary songs. These elements are shot with static or simple multi-camera setups to emphasize performance intimacy, often under warm lighting that mimics early aesthetics. In , the collective maintains a minimalist , applying light , , and mastering to preserve the raw, organic feel of the live takes while avoiding extensive digital effects or , ensuring the final output aligns with the unrefined charm of historical recordings.

Touring

Early Performances

Postmodern Jukebox's initial foray into live performances began in 2014, following the viral success of their covers, with experimental short runs in cities including , , and . These early gigs featured rotating casts of musicians and vocalists drawn from the group's video collaborations, adapting the intimate, low-budget studio recordings to stage settings. One of the first notable shows took place on June 9, 2014, at City's Highline Ballroom, where the ensemble performed reimagined pop hits in and styles for an enthusiastic crowd. Adapting polished studio covers to live formats presented challenges, particularly in replicating the precision of multi-track recordings without the safety net of , though the performers' prior experience in live and settings helped bridge the gap. Audience interaction became a key element, with sing-alongs encouraged during familiar tracks to foster a communal, nostalgic atmosphere reminiscent of old-time s. Founder noted that these initial outings tested the concept of a "modern musical ," emphasizing hipper takes on pop culture while maintaining vintage appeal. By late 2014 and into 2015, the group expanded to small theater tours along the U.S. East Coast, capitalizing on their growing fanbase, which had amassed millions of views. Venues like Boston's hosted sold-out performances, drawing hundreds of attendees eager to experience the arrangements in person. This period marked a shift from tentative pilots to consistent regional touring, with shows often selling out rapidly due to online buzz. Setlists during these early tours evolved to blend viral sensations, such as the doo-wop rendition of Macklemore's "Thrift Shop," with fresh arrangements of contemporary hits like Beyoncé's "Drunk in Love," performed live at the Highline Ballroom. This mix allowed the ensemble to engage fans with recognizable material while introducing new interpretations, creating a dynamic that highlighted the rotating performers' versatility. The approach not only sustained audience energy but also mirrored the eclectic, time-traveling essence of their online content.

Major World Tours

In 2016, Postmodern Jukebox undertook significant touring expansion, including a 75-date European tour starting at in , , on February 25, and wrapping in , , on June 3, alongside a fall North American tour featuring performances across the and . These tours showcased the group's growing international appeal and rotating ensemble format. Postmodern Jukebox embarked on its debut European tour in early 2017, commencing on February 27 at the O2 Academy in Bournemouth, , and encompassing multiple dates across the UK and , including performances in cities like , , and . This tour marked a significant expansion beyond , featuring rotating ensembles of vocalists and musicians delivering vintage-style covers to sold-out venues. Later that year, the collective extended its reach to for the first time in August 2017, with four shows in —including and —and one in , , where audiences experienced the group's signature reinterpretations in intimate theater settings. The 2018 Australian tour further solidified international presence, running from late August to early September across cities such as , , , , and , as well as select dates, drawing large crowds eager for the nostalgic pop transformations. In , the "Welcome to the Twenties 2.0" tour adopted a 1920s thematic focus, spanning in the fall with over 25 stops in countries including , , and , followed by a U.S. leg that encouraged audiences to don vintage attire for an immersive atmosphere. The 2025 "Magic & Moonlight" world tour, which included a holiday extension as "Magic, Moonlight & Mistletoe," represented the group's most ambitious outing to date as of November 2025, visiting 34 cities beginning with the in February, and from February to March, in the spring, and from summer through fall, including a July performance in . Tour production emphasizes elaborate themed stage sets evoking early 20th-century aesthetics, such as backdrops and period lighting, complemented by frequent guest rotations among a pool of over 200 performers to maintain variety across concurrent international legs. Merchandise sales integrate the vintage theme, offering apparel, posters, and accessories like speakeasy-inspired T-shirts and vinyl records available at venues and online.

Personnel

Founder and Leadership

Scott Bradlee, born on September 19, 1981, in , , grew up in Pattenburg, , where he developed an early interest in and classic standards as a . Before founding Postmodern Jukebox, Bradlee pursued a performing in supper clubs and night spots in , often taking on restaurant gigs as a struggling jazz musician. In 2009, he released Hello My Ragtime '80s, a medley reinterpreting 1980s pop hits in ragtime style, and began performing live mashups at venues like Robert Restaurant in Columbus Circle, which were later compiled into the Mashups by Candlelight albums. As the founder of Postmodern Jukebox, established in in a basement in his apartment, Bradlee serves as the primary musical director, , arranger, and , overseeing all arrangements and video productions. He curates a rotating of over 200 musicians, vocalists, and performers, ensuring the group's signature vintage reinterpretations of contemporary songs while maintaining creative control without a fixed lineup. The core production occurs at PMJ Manor, the group's dedicated filming and recording space, supported by a small team including early collaborators like bassist Adam Kubota and drummer Allan Mednard. Postmodern Jukebox began as Bradlee's independent project but evolved into a major touring and recording entity, achieving over 450 million views and 2 million subscribers by the mid-2010s. In a key business development, the group established its own imprint, Postmodern Jukebox Records, under the label, facilitating album releases such as The Essentials in 2016 and enabling global expansion through live performances and merchandise. This structure allows Bradlee to focus on artistic direction while scaling operations to support year-round tours across multiple continents.

Rotating Performers

Postmodern Jukebox operates with a rotating ensemble of performers, featuring a diverse array of vocalists and musicians who contribute to its vintage-style reinterpretations of contemporary songs. This fluid structure allows for fresh interpretations on each project, drawing from a pool of over 200 collaborators amassed since the group's inception. Among the notable guest vocalists, made her debut with the group in 2014 and has since appeared on multiple recordings and tours, bringing her soulful voice to covers like Radiohead's "." , another alumnus, has been a frequent collaborator, often infusing standards-inspired arrangements into modern tracks, such as his vocal performance on a 1950s-style rendition of Toto's "." emerged as an early standout, starring in the group's first in 2013 and establishing the blueprint for its high-energy, period-accurate performances. The ensemble also highlights international talents discovered through the annual #PMJSearch contest, launched in 2014 to scout emerging artists worldwide. Winners and finalists like Von Smith, a versatile known for his operatic flair in covers such as a rendition of Sam Smith's "Stay With Me," and Maiya Sykes, whose powerful R&B delivery shines in soulful takes on hits like Sam Smith's "," exemplify this global outreach. On the instrumental side, recurring musicians provide continuity amid the rotations, including saxophonist and clarinetist Jacob Scesney, who has doubled on solos in videos like a vintage version of Cage the Elephant's "Ain't No Rest for the Wicked." Trumpeters and string sections, often assembled per production, add textural variety, with players rotating to suit specific eras like swing or . The rotation system emphasizes flexibility, with performers typically contributing to one to five projects before alumni return for select tours, ensuring a dynamic yet cohesive sound. This approach underscores the group's commitment to diversity, incorporating multi-genre artists from pop, , and theater backgrounds to reflect the eclectic spirit of vintage variety shows. This inclusive model has fostered a collaborative community of over 200 members.

Discography

Studio Albums

Scott Bradlee's Postmodern Jukebox has released over 25 studio albums since 2013, primarily consisting of reinterpretations of modern pop, rock, and R&B hits in , , and styles, with a growing emphasis on streaming platforms after 2020. These releases often feature rotating vocalists and musicians, capturing the collective's signature sound in controlled studio environments, sometimes recorded at the PMJ Manor. The debut studio album, Introducing Postmodern Jukebox (2013), marked the group's entry into recorded music with 7 tracks, including covers of & Ryan Lewis's "" and Swedish House Mafia's "," blending electro-swing and elements. It peaked at number 8 on the Jazz Albums chart, establishing the project's commercial viability in the jazz genre. In 2016, the group issued two significant releases that solidified their chart presence. Historical Misappropriation reached number 3 on the Jazz Albums chart, featuring 15 tracks of upbeat, era-spanning covers designed for social gatherings. Later that year, The Essentials also peaked at number 2 on the same chart, compiling 18 fan-favorite covers like Miley Cyrus's "We Can't Stop" in doo-wop fashion and Maroon 5's "Maps" as a soulful , spending 12 weeks on the ranking and highlighting the ensemble's versatility. These albums contributed to Postmodern Jukebox achieving 13 top 10 placements on the Jazz Albums chart overall. Thematic releases have included holiday specials, beginning with A Very Postmodern Christmas (2014), a 12-track collection of yuletide standards reimagined in big band and lounge styles, such as "Baby, It's Cold Outside" featuring Maiya Sykes, which peaked at number 7 on the Jazz Albums chart. The project has seen annual updates through 2025, incorporating new recordings and collaborations to refresh seasonal content for streaming audiences. More recent studio efforts reflect an evolution toward broader stylistic experiments, including Puttin' On The Rizz (2024) and Lounge Language Models (2025). By 2025, the catalog's streaming dominance underscores the group's adaptation to digital consumption, with albums like The Essentials IV continuing the tradition of curated highlights.

Live and Compilation Releases

Postmodern Jukebox's live releases began with The New Classics (Recorded Live!), their first live album released in 2017, which captured performances from a special taped in featuring reimagined hits like "" and "" in a high-energy, party-like atmosphere. This album highlighted the dynamic differences in live renditions compared to studio versions, with rotating performers delivering improvisational flair and audience interaction not possible in controlled recordings. The group's compilation releases include the The Essentials series, starting with The Essentials in 2016, which bundled fan-favorite covers such as "" and "Maps" from their early videos into a cohesive collection. Subsequent volumes followed, with The Essentials II in 2018 compiling additional viral hits like "," The Essentials III in 2021 featuring more vocal showcases, and The Essentials IV in 2025 aggregating standout tracks across genres. These compilations emphasize thematic groupings of popular covers, prioritizing accessibility for fans seeking overviews of PMJ's vintage reinterpretations without full studio commitments. Holiday-themed compilations and EPs form a key subset, beginning with A Very Postmodern Christmas in 2014, a digital and physical release compiling 12 tracks like "" and "" in and styles. Annual digital holiday singles continued this tradition, such as the 2024 release of "Grandma Got Run Over by a " featuring Sunny Holiday, often tied to seasonal tours for enhanced live feel. Digital-only releases expanded PMJ's non-studio output, including tour-exclusive tracks like the 2025 "10th Anniversary Tour" versions of classics such as "Radioactive," available via streaming platforms to commemorate live performances. The #PMJSearch contest, running annually since , produced winner-featured singles, such as 2019's "Jar of Hearts" with Cortnie Frazier and 2018's "Don't Let Me Down" with David Simmons, released digitally to spotlight emerging talent in arrangements. These efforts, including a 2024 compilation of search winners, underscore PMJ's community-driven approach to live-captured and aggregated content. Reception for these releases often praises the heightened energy and spontaneity of live recordings over studio polish, as seen in reviews noting the Las Vegas taping's "lively, re-imagined hits" that capture PMJ's theatrical essence. By 2025, updates like digital expansions of EPs tied to the Magic, Moonlight & Mistletoe tour further emphasized this vibrant contrast, with compilations maintaining strong streaming presence.

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