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Printify

Printify is a print-on-demand (POD) platform that enables entrepreneurs and e-commerce merchants to design, sell, and fulfill custom products through a global network of vetted printing providers, eliminating the need for upfront inventory or production costs. Founded in 2015 by James Berdigans, Artis Kehris, and Gatis Dukurs in Latvia, the company is headquartered in Wilmington, Delaware, United States, and has expanded to serve over 10 million users worldwide, with more than 60 million products delivered to date. Printify's core mission is to empower creators to build sustainable online businesses by providing seamless access to customizable merchandise, including apparel, accessories, home goods, and jewelry, from a catalog exceeding 900 items. The platform operates as a transparent dropshipping service, integrating with major marketplaces such as , , , and Shop, while ensuring quality through rigorous vetting of its 100+ print facilities across the globe for factors like print quality, defect rates, and delivery speed—90% of orders ship within two business days. In November 2024, Printify announced a merger with rival POD provider Printful as equal partners, creating a combined entity named Fyul that maintains both brands while enhancing product ranges, fulfillment options, and global reach for accelerated growth.

Overview

Company profile

Printify is a global print-on-demand platform that connects designers and merchants with a network of printing facilities worldwide, enabling the creation and fulfillment of customized products without the need for inventory. Founded in 2015 in , , by James Berdigans along with co-founders Artis Kehris and Gatis Dukurs, the company has grown into a key player in the ecosystem by facilitating on-demand production and shipping. In November 2024, Printify merged with rival Printful as equal partners, forming a combined entity under a while maintaining both brands, enhancing global reach and fulfillment capabilities. As of 2025, Printify serves more than 10 million merchants across various platforms, having fulfilled over 60 million orders through its extensive partner network. The platform integrates with over 140 printing facilities in regions including the , , , the , , and , allowing users to select providers based on location, quality, and pricing to optimize delivery times and costs. Leadership of the merged Printify-Printful entity includes co-founder James Berdigans on the board, CEO Alex Saltonstall (since November 2024), and President Anastasija Oleinika. Under this leadership, the company has expanded its operations while maintaining a focus on scalable print-on-demand solutions for entrepreneurs and brands.

Mission and values

Printify's core mission is to democratize by empowering entrepreneurs, artists, and brands worldwide to launch and scale businesses without any upfront cash investment or inventory risks, allowing individuals to focus on creativity and growth rather than logistical burdens. This approach stems from a commitment to financial freedom, enabling users to pursue passion-driven ventures on their own terms while accessing a global network of print providers for seamless fulfillment. By removing traditional barriers like stock management and capital requirements, Printify aims to make successful accessible to anyone, anywhere, fostering a where over 10 million merchants have launched operations. Central to Printify's values is a dedication to in printing techniques, tracing an from ancient methods like block printing and stenciling to modern and AI-powered processes that enhance customization and efficiency. The company harnesses technologies such as AI-assisted design tools and advanced to enable and high-quality outputs, ensuring creators can iterate designs quickly and meet diverse market demands without compromising on precision or scalability. Sustainability forms another pillar of Printify's principles, with a focus on (ESG) responsibilities to minimize ecological impact while supporting ethical operations. Through on-demand , Printify reduces waste by producing items only after orders are placed, addressing issues like the 21% of new garments that typically go unsold in traditional . The company has introduced a to ensure and fair labor practices across its network, committing to by 2050 and ongoing assessments of delivery impacts to promote a .

History

Founding and early development

Printify was founded in 2015 by James Berdigans, Artis Kehris, and Gatis Dukurs in , . Berdigans's motivation stemmed from his personal experiences with inventory management challenges in prior entrepreneurial ventures, where he faced significant risks from unsold stock after business failures. This led him to envision a solution that eliminated the need for upfront inventory purchases, allowing creators to produce custom products only upon confirmed demand. From its inception, Printify focused on decentralizing global on-demand printing by creating a platform that connected independent designers and small businesses directly with a network of print providers worldwide, thereby lowering entry barriers for those entering the custom merchandise market. Operating initially as a lean startup from Riga, the company emphasized building a marketplace model to facilitate seamless collaboration between creators and fulfillment partners, fostering accessibility for entrepreneurs without manufacturing expertise. Under Berdigans's leadership as founder and initial CEO, Printify established its core operations in , laying the groundwork for a print-on-demand that prioritized efficiency and scalability for small-scale users. In , the company transitioned leadership to CEO Anastasija Oleinika to support ongoing growth.

Expansion and achievements

Printify secured its initial funding in September 2016, raising $125,000 to bolster platform development and lay the groundwork for global expansion. This early investment enabled the company to enhance its print-on-demand marketplace infrastructure and connect with initial print providers across multiple regions. Subsequent rounds followed, including a $1 million raise in May 2018 led by investor Gokul Rajaram, which further accelerated product catalog growth and technological integrations. In November 2024, Printify announced a merger with rival print-on-demand provider as equal partners, creating a combined entity that maintains both brands while enhancing product ranges, fulfillment options, and global reach. The merged company is led by CEO (formerly of Printful) and President and Head of Platform , with co-founders and on the board. By the mid-2020s, Printify had expanded its to over 100 printing locations worldwide, significantly improving fulfillment speed and geographic coverage for merchants. This marked a key milestone in scaling operations to meet rising demand in the custom merchandise sector. Additionally, as of , the platform had achieved more than 10 million merchants and delivered over 60 million products, demonstrating its robust adoption among creators and small businesses globally. In 2025, Printify released several publications highlighting innovations in the industry, including an overview of the evolution of printing techniques from ancient methods to AI-powered digital processes, which emphasized sustainable and efficient production models. The company also published guides on business models for artists and designers, such as freelancing, licensing, and print-on-demand sales, to support creators in the expanding economy. These efforts underscored Printify's strategic focus on empowering the creator economy through educational resources and adaptive technologies.

Operations

Platform functionality

Printify's platform enables users to create and manage custom print-on-demand products through a streamlined that eliminates the need for inventory management. Users begin by selecting a product from the catalog and utilizing the built-in Product Creator, a free design tool that supports uploading graphics, text, and patterns with beginner-friendly editing features such as layering, resizing, and positioning. Once the design is applied, the platform automatically generates high-resolution mockups to visualize the product from multiple angles, allowing sellers to preview and refine their creations before publishing. Orders are then placed directly through integrated platforms like , , or , where Printify handles automatic fulfillment by routing the order to a suitable print provider without requiring user intervention in production or shipping. A core feature of the is its automated order routing , which intelligently directs incoming orders to available print providers based on factors like , , and metrics, ensuring efficient . This contributes to rapid fulfillment, with 90% of orders produced and shipped within two business days. Additionally, Printify maintains rigorous vetting for its network of print providers, evaluating them through scores that assess defect rates (measured by items failing to meet standards or generating customer issues), cancellation frequency, and overall . Providers that underperform are monitored closely and may have their offerings limited or removed from the to uphold reliability. To support optimal operations, Printify continuously monitors its top bestselling products—highlighted in dedicated sections of the platform—for availability across providers and pricing variations, enabling users to select cost-effective options and maintain stock readiness for high-demand items. This oversight helps sellers adjust strategies based on trends and provider efficiencies.

Products and customization

Printify provides a diverse comprising over 1,300 customizable print-on-demand products, categorized into apparel (such as t-shirts, hoodies, and sweatshirts), accessories (including bags, cases, and hats), home goods (like posters, mugs, and scented candles), and jewelry (featuring necklaces, bracelets, and earrings). This extensive selection enables users to target specific market niches, such as artist merchandise for creative promotions or branded items for corporate gifting, by aligning products with unique design themes and audience preferences. The platform supports a range of advanced printing techniques to ensure high-quality, durable customizations, including direct-to-garment (DTG) for detailed apparel designs, all-over printing (AOP) for full-surface coverage, dye sublimation for vibrant colors on fabrics, and direct-to-film (DTF) for versatile application across materials. These methods allow for precise , such as adding text, images, or patterns, while maintaining product integrity without minimum order requirements. To streamline the design process, Printify integrates AI-assisted tools, notably the AI Image Generator, which enables creators to produce unique visuals from text prompts directly within the platform's Product Creator interface. This feature accelerates ideation for beginners and professionals alike, supporting the creation of graphics suitable for any product in the . The catalog receives monthly updates with new bestselling items, ensuring ongoing variety and alignment with emerging trends in customization demands.

Print providers and fulfillment

Printify maintains a global network of over 90 vetted print providers operating more than 140 printing facilities across locations including the , , the , the , , and . These providers are selected through a rigorous process that emphasizes measures to minimize defects, ensure print accuracy, and optimize speed. Printify enforces a standardized requiring providers to implement pre-shipment inspections for defects, utilize advanced technologies for precise color and alignment, and maintain performance scores evaluating efficiency and shipping reliability. Additionally, an AI-driven system scans designs and products for potential issues like misalignment or low-resolution elements before begins. The fulfillment process begins with automated order routing, where incoming orders from merchants are directed to the designated or optimal print provider based on factors such as customer location, product availability, and provider capacity to ensure efficient delivery. Once routed—often to the nearest facility for reduced shipping times—the provider handles the entire production workflow, including on-demand printing of custom designs onto blank products, quality checks, packaging in branded or neutral materials, and direct shipment to the end customer without merchant intervention. This end-to-end automation typically results in production times of 2 to 5 business days, followed by standard carrier shipping, with real-time tracking provided throughout. Printify promotes sustainability within its network by integrating eco-friendly printing options where available, such as water-based inks, organic cotton fabrics, and providers committed to sustainable practices like reduced waste and ethical sourcing. For instance, select providers offer carbon-neutral shipping and recycled packaging materials, enabling merchants to choose environmentally conscious variants from the product catalog without compromising quality standards.

Business model

Revenue and pricing

Printify generates revenue through a commission-based model integrated into the base costs for each fulfilled , without requiring upfront fees for basic access. Merchants have the to set prices above these costs, retaining the difference as while Printify earns from the markup on fulfillment services provided by its of print providers. This structure supports a low-barrier entry for users, as payments occur only upon completion, covering and shipping without investments. To cater to varying scales, Printify provides tiered subscription plans. The Free plan, priced at $0 per month, targets beginners and offers up to five stores per account along with unlimited product designs. High-volume operations can opt for plans with custom , which include unlimited stores, advanced support, and additional product discounts. Merchants typically achieve margins of around 40% after deducting base production costs from retail prices, though actual figures vary by product category and print provider selection. For instance, apparel and accessories often yield higher margins due to lower relative costs, allowing users to price competitively while maintaining healthy returns. This model emphasizes strategic to balance market demand and profitability.

Partnerships and integrations

Printify maintains seamless integrations with major e-commerce platforms, enabling users to automate order syncing, product publishing, and store management without manual intervention. Key connections include , where the Printify app facilitates direct product imports and fulfillment automation; , supporting easy listing synchronization and order processing; , allowing plugin-based setup for sites; , via API for custom merchandise sales; and others such as , , , , and . These integrations streamline operations by automatically routing orders to Printify's network upon purchase, reducing setup time and errors for sellers. Following the November 2024 merger with Printful, Printify continues to operate as a separate but benefits from enhanced fulfillment options and reach. The company's print provider ecosystem comprises contracts with over 90 global partners, operating more than 130 facilities across the United States, Canada, Europe, the United Kingdom, Australia, and China, to ensure diverse production capabilities and faster local fulfillment. Printify employs a rigorous vetting process, including performance scoring based on fulfillment speed, print quality, customer feedback, and operational reliability, to select and rank providers within its network. Interested parties can apply for partnerships through the dedicated portal, with inquiries directed to [email protected] for collaboration opportunities. This network model allows Printify to scale production without owning facilities, prioritizing partners that meet quality standards and geographic coverage needs. In September 2025, Printify published a guide titled "Leading Business Models for Artists and Designers," highlighting models such as print-on-demand to help creators monetize their artwork through merchandise sales and other revenue streams.

Reception

User base and impact

Printify has cultivated a diverse user base exceeding 10 million merchants worldwide, encompassing entrepreneurs, artists, and small brands who leverage the platform to launch and scale custom merchandise businesses without significant upfront costs. This demographic includes creative individuals transitioning from hobbies to full-time ventures, such as graphic designers and content creators, who appreciate the platform's accessibility for turning ideas into sellable products. Notable success stories highlight the platform's potential; for instance, seller grew his business from a $100 to over $1 million in revenue by utilizing Printify's print-on-demand services to offer personalized apparel and accessories. Similarly, designer Simone Cassarino built a seven-figure operation starting with pandemic-era mask sales, crediting Printify's fulfillment network for enabling rapid scaling and global reach. The platform's metrics underscore its operational scale and user engagement, with over 60 million products delivered to customers across more than 180 countries, demonstrating robust adoption and reliability in serving a global audience. These figures reflect Printify's role in streamlining for users, allowing them to focus on design and marketing while the platform handles production and shipping, which has contributed to the democratization of online retail by lowering entry barriers for non-traditional sellers. Printify has significantly influenced the print-on-demand () sector's expansion, which reached a market value of approximately $8.93 billion in and is projected to grow at a (CAGR) of 23.3% through 2033, driven by platforms that enable low-inventory models. By providing tools for instant product creation and integration with marketplaces like and , Printify facilitates low-barrier entry into , empowering creators to monetize niche designs without expertise. In 2025, emerging trends such as AI-assisted customization and sustainable materials are transforming the through POD, allowing artists and influencers to build streams and diversify revenue in a market expected to exceed $10 billion annually. This shift fosters greater inclusivity, enabling small brands to compete with larger retailers and reshaping how digital creators engage with global consumers.

Criticisms and challenges

Printify has faced criticisms regarding the variability in print quality across its network of over 100 print providers, as the decentralized model can lead to inconsistencies such as off-center designs, faded colors, or rough textures on products like hoodies and mugs. Users have also reported occasional delays in fulfillment, with some orders taking up to 12 days for production and shipping in the , exceeding typical expectations of 3-8 days, despite the platform's emphasis on efficient routing to available providers. Customer service response times have been another point of contention, often ranging from 30 minutes to over 24 hours via chat or , particularly during peak seasons like Q4, and the absence of support has exacerbated frustrations for urgent issues. Following the November 2024 merger with Printful as equal partners, Printify benefits from combined resources, including Printful's in-house for and options alongside Printify's extensive provider . This has been positively received for improving fulfillment reliability and reach, though some users note ongoing adjustments in operations as of 2025. 2025 reviews highlight profit margin pressures, typically around 40% for top-selling apparel but heavily dependent on provider pricing and shipping costs, which can squeeze earnings amid rising competition and operational variability. To address these issues, Printify conducts ongoing vetting of providers through performance ratings based on quality, speed, and reliability, and has implemented platform updates including AI-powered that uses image recognition to detect printing defects before shipment.

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