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Profile Books

Profile Books Ltd. is a company founded on 1 April 1996 by Andrew Franklin and Stephen Brough, headquartered in , and dedicated to producing stimulating works spanning , , , , , and for general readers. The firm initially focused on accessible yet intellectually rigorous titles, often by academics and journalists, and has expanded to include select through acquired imprints while maintaining a commitment to "fearless" that prioritizes enduring and surprising content over commercial trends. Employing around 60 and releasing approximately 100 titles annually, Profile Books has achieved notable commercial and critical , including bestsellers such as by (over 3 million copies sold) and the Pocket World in Figures series from its Books partnership (over 3 million copies combined). Its imprints, such as Serpent’s Tail for edgy and , Souvenir Press for practical lifestyle books, and Viper Books for bold contemporary voices, reflect a diverse portfolio that has garnered four Publisher of the Year awards at the , with recent highlights including Murdle by G. T. Karber winning Book of the Year in 2024. Under managing director Rebecca Gray and founder Andrew Franklin's ongoing involvement, the company emphasizes long-term author relationships and innovative that challenges conventional narratives.

History

Founding and Early Years (1996–2000s)

Profile Books was founded on 1 April 1996—April Fool's Day—by Andrew Franklin, a former editor and director at who had been dismissed in 1995, and Stephen Brough, a journalist previously with . The company was established in as an independent publisher focused on stimulating across diverse fields, emphasizing inventive ideas, powerful voices, and lively thought, free from corporate constraints Franklin had experienced at larger houses. Initial operations relied on freelancers, specialists, and support from agents, bookshops, and suppliers, with startup capital of £320,000 raised through the UK's Enterprise Investment Scheme. The first book published was The New Golden Rule by Amitai Etzioni in 1996, marking the launch of Profile's non-fiction list. Within three months, Profile secured the Economist Books imprint, including titles like Pocket World in Figures and The Economist Style Guide, which capitalized on Penguin's prior mishandling of the line and remain in print decades later. The inaugural year recorded losses at half the projected amount, with profitability achieved by the second year amid modest turnover growth. Through the late 1990s and into the 2000s, Profile operated from a small office, handling pre-digital challenges like manually retrieving manuscripts from upper floors without email infrastructure. The publisher maintained a lean structure, prioritizing with early successes in series titles that built a foundation for later expansion, such as the 2002 acquisition of ' business list including classics like . By the mid-2000s, standout titles like Lynne Truss's (2003), which sold over 3 million copies worldwide, underscored Profile's growing reputation for accessible, high-impact .

Expansion and Key Milestones (2010s)

In the early 2010s, Profile Books expanded its portfolio through targeted acquisitions and the establishment of specialized imprints, reflecting a strategy to diversify beyond core into and science-related titles. In October 2012, the company acquired Tindal Street Press, an independent Birmingham-based publisher known for , thereby incorporating regional voices and award-nominated works into its catalog. Concurrently, Profile launched the Wellcome Collection list in 2012, partnering with the to publish and books, which produced bestsellers such as Val McDermid's Forensics: What Bugs, Burns, Prints, DNA, and More Tell Us About Crime (2014). Further growth materialized in 2014 with the introduction of the Tuskar Rock imprint, focused on international , edited by Roslyn Darling. This initiative gained prominence in 2015 when László Krasznahorkai's , published under Tuskar Rock, won the Man Booker International Prize, marking a significant literary achievement and boosting 's reputation in global fiction. That same year, Profile acquired Profile Editions (previously Third Millennium Publishing), expanding into high-quality illustrated books on art, history, and culture, which complemented its existing strengths in accessible . These developments coincided with internal transitions, including the retirement of longtime editor Peter Carson in 2012 after 14 years at Profile, during which he had shaped its editorial direction following his tenure at . By the mid-2010s, these expansions contributed to Profile's overall scaling, with the company publishing an increasing number of titles annually while maintaining independence amid industry consolidation, such as the 2013 merger.

Recent Developments (2020s)

In the early 2020s, Profile Books adapted to the challenges of the through pre-existing structural adjustments, enabling a robust post-pandemic marked by heightened commercial success. The publisher reported a 27% increase in turnover to £23.5 million for the financial year ending , alongside improved operating profitability, reflecting sustained demand for its titles. In May 2024, Profile Books was named Independent Publisher of the Year at the , with its puzzle series Murdle by G. T. Karber securing both the : Lifestyle and Illustrated category and the overall Book of the Year award. Subsequent years saw further accolades, including the awarded to Native Nations by Kathleen DuVal in May 2025, and a shortlisting for the for Embers of the Hands by Eleanor Barraclough in September 2025. Profile Books expanded its catalogue through strategic partnerships, notably co-publishing Alan Bennett's novella with Faber & Faber in November 2024, and announced forthcoming titles in its Spring 2025 and Autumn 2025 catalogues covering history, science, and . In October 2025, the publisher celebrated one of its authors, , receiving the , underscoring its role in promoting influential international voices.

Leadership and Governance

Founders and Initial Structure

Profile Books was established on April 1, 1996—intentionally selected as April Fool's Day—by Andrew Franklin, a former Penguin executive with 11 years of experience, and Stephen Brough, his business partner who joined the venture in 1995. The founders sought to create an independent house dedicated to stimulating works across diverse fields, including , , business, economics, and , unencumbered by the agendas of larger corporate entities. Initially structured as a lean operation with just three staff members, the company began in a small sixth-floor office in Marylebone, London, lacking an elevator and relying on manual processes such as physical manuscript deliveries due to the absence of email infrastructure at launch. Franklin handled editorial and strategic direction, drawing on his prior industry connections, while Brough contributed to operational and financial aspects; the setup depended heavily on external support from freelancers, agents, bookshops, and suppliers to develop a business plan, secure capital, and open banking arrangements. Within three months, Profile acquired and relaunched the Economist Books imprint from Penguin, marking its first publications, though the debut title, Amitai Etzioni's The New Golden Rule, achieved limited commercial success and is now out of print. This minimalist framework emphasized editorial quality over scale, with early challenges including logistical hurdles like hauling deliveries up multiple flights of stairs, underscoring the bootstrapped nature of the enterprise as an publisher prioritizing intellectual rigor in .

Transitions in Management

In 2023, Profile Books underwent a significant leadership transition when Andrew Franklin stepped back from his role as managing director after 27 years at the helm. Franklin, who established the company in 1996, transitioned to the position of founder director, retaining oversight while relinquishing day-to-day operations effective 1 July 2023. This change marked the end of Franklin's direct management of the independent publisher, which he had grown into a prominent firm specializing in . Rebecca Gray, previously the non-fiction publisher at Profile Books, assumed the role of managing director following Franklin's departure. Gray's promotion reflected her long tenure and contributions to the company's editorial strategy, particularly in , , and genres. Under her leadership, Profile Books reported a 27% increase in turnover to £23.5 million for the 2023–2024 financial year, alongside operating profits, signaling continuity and growth amid the handover. The transition included structural adjustments to support Gray's tenure, such as the appointment of Rowan Cope as publisher in January 2024, reporting directly to her; Cope previously held the publisher role at Duckworth. Franklin's step-back was described as a planned succession to ensure the company's independence and adaptability in a competitive landscape, without external investment or acquisition altering ownership. No prior major upheavals are documented in the company's history, underscoring Franklin's foundational stability until this point.

Publishing Operations

Editorial Focus and Genres

Profile Books specializes in high-quality, intellectually stimulating , emphasizing works that provoke thought, drive conversations, and explore complex ideas across diverse subjects. Founded with a commitment to "stimulating non-fiction in a wide range of fields," the publisher prioritizes books that combine rigorous analysis with accessible prose, often featuring contrarian perspectives or fresh insights into contemporary issues. This focus avoids formulaic commercial trends, instead favoring titles that endure through their intellectual depth and relevance, as evidenced by bestsellers in areas like and . Key genres include politics and current affairs, where Profile has built a reputation for publishing works on governance, international relations, and policy debates, such as analyses of economic inequality or geopolitical shifts. History and biography form another cornerstone, with titles drawing on archival research and personal narratives to illuminate pivotal figures and events, including acclaimed works by historians like Mary Beard. The publisher also excels in economics and business, offering data-driven examinations of markets, innovation, and corporate strategy, often authored by practitioners or journalists from outlets like The Economist. Science and popular science represent a growing emphasis, encompassing evolutionary biology, physics, and environmental challenges, with an aim to translate technical concepts for broader audiences. Additionally, Profile ventures into philosophy, self-improvement, and cultural critique through imprints like Souvenir Press, which produces practical, personality-driven guides on wellness, productivity, and interpersonal dynamics without prescriptive moralizing. While primarily non-fiction oriented, selective forays into literary fiction and thrillers occur via acquired lists, maintaining an eclectic yet discerning approach overall.

Imprints and Acquisitions

Profile Books maintains a portfolio of specialized imprints focused on non-fiction, fiction, and illustrated works, alongside targeted acquisitions to broaden its publishing scope. Since its founding, it has published under the Economist Books imprint in association with The Economist, featuring annual titles such as Pocket World in Figures, which has sold over three million copies across 30 editions, alongside works like Philip Coggan's More. In 2012, Profile launched the Wellcome Collection imprint in partnership with the Wellcome Collection, emphasizing science and health topics, including Val McDermid's Forensics and Atul Gawande's Being Mortal. The company expanded into fiction through the 2007 acquisition of Serpent's Tail, an independent press established in 1986 by Pete Ayrton, which now operates as an imprint publishing international and non-fiction with moral complexity, such as Sarah Perry's . Under Serpent's Tail, Profile introduced Tuskar Rock in 2014, curated by and Peter Straus for high literary works like László Krasznahorkai's , winner of the 2015 Man Booker International Prize. In 2019, Viper Books launched as Serpent's Tail's crime and thriller specialist, recognized as Imprint of the Year in 2022 and CWA Publisher of the Year in 2023, with titles including Nicola White's A Famished Heart. Key acquisitions have integrated complementary lists into Profile's operations. In 2002, it acquired the HarperCollins UK business list, incorporating enduring titles such as by Thomas Peters and Robert Waterman. Profile Editions, formerly Third Millennium Publishing, joined in 2015 as a specialist in bespoke illustrated books for arts, heritage, and corporate histories, such as the University of Cambridge's official history. The 2018 acquisition of Souvenir Press following founder Ernest Hecht's death added a lifestyle and psychology-focused list, featuring bestsellers like Julia Cameron's with over one million copies sold. Profile also jointly publishes with Sort Of Books, releasing limited annual titles in narrative non-fiction. These moves have diversified Profile's output while preserving its emphasis on distinctive, idea-driven content.

Notable Publications

Politics and Economics

Profile Books has published influential works in politics, often exploring state formation, democratic challenges, and ideological shifts. Francis Fukuyama's Political Order and Political Decay: From the Industrial Revolution to the Globalisation of Democracy (2014) analyzes how modern states grapple with institutional decay and the preconditions for effective governance, building on empirical historical comparisons across regions. The book, a sequel to Fukuyama's earlier The Origins of Political Order (also published by Profile in the UK), draws on data from political development metrics to argue that adaptive institutions are essential for stability amid globalization. In economics, Profile has issued guides and critiques grounded in market dynamics and policy impacts. The Economist: Economics (4th edition, 2015), edited by the staff of The Economist, provides an overview of economic principles through case studies of trade, inflation, and fiscal policy, updated with post-2008 crisis data showing GDP fluctuations and central bank interventions. Similarly, Philip Coggan's The Economic Consequences of Mr Trump (2025) evaluates the fiscal and trade policies of the Trump administration, citing U.S. Treasury data on deficits rising from $585 billion in 2016 to over $3 trillion in 2020, and assesses risks of tariff-induced inflation. Recent titles blend politics and economics, such as Abundance: The Future Is Better Than You Think by and Derek Thompson (2024), which uses statistics—like U.S. manufacturing output doubling since 1987 despite employment declines—to counter narratives of and advocate policy reforms for innovation. These publications reflect Profile's emphasis on data-driven arguments over ideological advocacy, with sales bolstered by endorsements from outlets like .

History, Biography, and Science

Profile Books has published several acclaimed works in historical non-fiction, emphasizing rigorous analysis of past events and societies. "Native Nations" by Kathleen DuVal examines the agency of in early American , earning the Cundill History Prize for its evidence-based reinterpretation of colonial interactions. Similarly, "Sparta" by Andrew Bayliss provides a detailed account of the ancient Greek city's military and social structures, drawing on primary sources to cover figures like warrior queens and events such as the Peloponnesian War. These titles reflect Profile's commitment to scholarly grounded in archival evidence rather than speculative narratives. In biography, Profile Books features in-depth profiles of influential figures, often highlighting their intellectual and personal contributions. "Augustine the African" by Catherine Conybeare offers a reassessment of the early Christian theologian's life and writings, challenging traditional Eurocentric interpretations through contextual analysis of North African influences. "The Secret Life of " by Adam Sisman uncovers previously undisclosed aspects of the author's background and literary career, based on extensive personal archives accessed after le Carré's death. Forthcoming in 2025, a major biography of details the co-discoverer of DNA's double helix structure, synthesizing scientific correspondence and interviews to trace his role in molecular biology's breakthroughs. Profile's science publications prioritize empirical investigations into biological and physical phenomena. "Life's Greatest Secret" by Matthew Cobb chronicles the deciphering of the , integrating declassified documents and scientist testimonies to illustrate its transformative impact on since the . "The Vital Question" by explores energy origins in cellular evolution, positing testable hypotheses on life's emergence that have influenced subsequent biochemical research. "Being Mortal" by analyzes end-of-life medical practices through case studies and data from geriatric studies, advocating evidence-based reforms in . These works, often Sunday Times bestsellers, underscore Profile's focus on verifiable scientific advancements over unsubstantiated claims.

Awards and Recognition

Prizes for Published Works

Profile Books' publications have garnered several prestigious literary prizes, reflecting the quality of their and output across imprints such as Serpent's Tail and Tuskar Rock. In 2015, by , published under the Tuskar Rock imprint, won the Man Booker International Prize for its innovative narrative structure and philosophical depth. The puzzle book Murdle by G.T. Karber secured the : and Illustrated category at the 2024 British Book Awards, subsequently named overall Book of the Year for its commercial success and innovative format, with over 500,000 copies sold in the UK by mid-2024. Sarah Perry's The Essex Serpent, issued by the Serpent's Tail imprint in 2016, was awarded both the Book of the Year and the Book of the Year, praised for its atmospheric blending and social commentary. Tiya Miles' All That She Carried: The Journey of Black Women's Property from the Era of Slavery to the Present, for which Profile acquired UK rights in 2023, won the 2022 National Book Award for Nonfiction and the 2021 Cundill History Prize, recognizing its examination of enslaved women's material culture and resilience based on archival evidence. In 2025, Kathleen DuVal's Native Nations: A Thousand-Year History of North America, published by Profile, received the Pulitzer Prize for History for its reinterpretation of pre-colonial and early American history through Indigenous perspectives, drawing on primary sources to challenge Eurocentric narratives. László Krasznahorkai, whose works including Seiobo There Below and others have been published by Profile imprints, was awarded the 2025 Nobel Prize in Literature for his "hypnotic prose" and exploration of existential themes, as cited by the Swedish Academy.

Profile-Sponsored Initiatives

Profile Books established The Ideas Prize in 2019 to identify and develop innovative non-fiction book proposals. The annual competition targets unpublished writers, offering the winner a £25,000 publishing contract with Profile Books alongside representation by the Aitken Alexander Associates literary agency. Submissions are evaluated for originality, intellectual rigor, and potential impact, with the process concluding in a shortlist announcement typically by late June and a winner selected thereafter. The prize emphasizes big ideas in fields such as , , , and , aiming to support authors who might otherwise face barriers in traditional routes. In 2023, the shortlist featured proposals from Anna McKay, , Danni Holmes, and Liz David-Barrett, reflecting diverse topics from to . David-Barrett, a professor specializing in studies, won the 2024 edition for her proposal, marking the fourth iteration of the . The 2025 longlist, announced on July 4, continued this focus, though specific entrants were not detailed in initial announcements. By fostering direct investment in emerging non-fiction voices, The Ideas Prize positions Profile Books as a proactive supporter of intellectual discourse, distinct from reactive awards tied to published works. No other formal initiatives sponsored solely by Profile Books have been publicly documented, underscoring the prize's centrality to the publisher's external engagement efforts.

Influence and Market Position

Industry Impact

Profile Books has bolstered the independent sector in the by achieving consistent profitability focused on titles, expanding from a startup to a operation publishing around 100 books per year with 60 staff members, thereby modeling financial sustainability without reliance on large corporate conglomerates. This approach, emphasized by founder Andrew Franklin's strategy of prioritizing editorial quality over volume, has reinforced the viability of niche, idea-driven amid consolidation. Key bestsellers have amplified Profile's reach and shaped subgenres within non-fiction; for instance, by sold over 3 million copies since its 2003 release, demonstrating demand for accessible works on and that spurred similar popular titles. The Pocket World in Figures series, with cumulative sales exceeding 3 million copies and nearing its 30th annual edition, has popularized concise, data-centric references on global and demographics, influencing the format for ongoing statistical almanacs. Likewise, the Last Word series has surpassed 2.5 million copies, contributing to the mainstreaming of science curiosity books for general audiences. Strategic acquisitions, such as the UK business list in 2002, Serpent’s Tail in 2007, and Souvenir Press in 2018 (adding 500 titles strong in and ), have enabled catalogue diversification while preserving autonomy, offering a blueprint for mid-sized independents navigating mergers and backlist integration. Profile's four wins as Independent Publisher of the Year, including recent accolades like the 2024 Book of the Year for Murdle, highlight its role in elevating standards for innovative amid competitive pressures. In operational practices, Profile pioneered fair pay as the first London trade publisher to implement the for all employees, including interns, fostering discussions on equity in an industry often criticized for low entry-level compensation. Sustainability initiatives, targeting by 2050 and achieving 84% office waste in 2022, position the firm as a leader in reducing publishing's environmental footprint through measured reductions in paper use and supply chain emissions. These efforts collectively underscore Profile's influence in promoting ethical and resilient models within publishing.

Business Performance and Challenges

Profile Books has exhibited robust financial growth as an publisher. For the financial year ending March 2024, turnover reached £23.5 million, marking a 27% increase from the prior year. Net assets for the same period totaled £15.4 million. This followed a "solid" 2022-23 financial year, with turnover at £18.5 million (up 11% from 2021-22) and operating profit of £2.2 million, equivalent to 12% of turnover. Earlier periods showed variability, including a decline from £9.1 million to £7.6 million in turnover during one reported cycle, though the company maintained a 10% and described the result as "heartening" with growing net assets. By exceeding £10 million in turnover for the first time in a subsequent breakthrough year, Profile demonstrated recovery and expansion. Challenges in the sector, including economic pressures and calls for greater on author payments, have prompted Profile's to prioritize solvency as the primary duty to authors over other considerations. The company has sustained independence amid broader industry issues like market saturation and technological disruptions, achieving consistent profitability without reliance on major acquisitions.

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