Raise!
Raise! is the eleventh studio album by the American funk band Earth, Wind & Fire, released on November 14, 1981, by ARC/Columbia Records.[1] Produced by the band's founder and leader Maurice White with assistance from Larry Dunn and Verdine White, the album incorporates elements of funk, R&B, disco, and emerging electronic sounds, featuring nine tracks including the lead single "Let's Groove," which became one of the group's biggest hits.[2][1] Recorded across studios in Hamburg, Los Angeles, and Hollywood, Raise! marked a transitional period for the band, blending their signature horn-driven grooves with synthesizers and a more polished production style amid the early 1980s music landscape.[3] The album achieved significant commercial success, debuting on the Billboard 200 and peaking at number five while topping the Top R&B Albums chart.[1] It has sold over 1.5 million copies worldwide, including one million in the United States, earning platinum certification from the RIAA, as well as gold status in the United Kingdom and Canada.[4][1] "Let's Groove" propelled much of this success, reaching number three on the Billboard Hot 100, number one on the Hot R&B/Hip-Hop Songs chart, and number three on the Dance Club Songs chart, while other singles like "Wanna Be with You" also charted, peaking at number 51 on the Hot 100.Background and recording
Album concept
Raise! marked a pivotal return to Earth, Wind & Fire's core ethos of spiritual upliftment and positivity, spearheaded by founder Maurice White's vision to reinvigorate the band's sound amid the post-disco landscape of the early 1980s. Following the commercial underperformance of their 1980 album Faces, White sought to refocus on themes of cosmic consciousness and universal love.[5] This conceptual shift emerged from the band's brief 1980 hiatus, during which White reflected on the band's trajectory, emphasizing a return to celebratory, horn-centric funk that prioritized emotional resonance over the jazz-rock experimentation of Faces.[5][6] White's ideation for Raise! began in late 1980, evolving through early 1981 as he crafted nine concise tracks designed for broad accessibility and youth appeal, with indirect lyrics conveying layered spiritual meanings to foster positivity without overt preaching. This approach contrasted sharply with the more introspective tone of prior works, aiming to "raise" listeners' spirits through infectious grooves rooted in heritage and hope.[5]Production details
The recording sessions for Earth, Wind & Fire's eleventh studio album, Raise!, took place primarily at George Massenburg Studios in West Los Angeles, California, and Sunset Sound in Hollywood, California, with some work at ARC Music Studio in Hamburg, Germany.[7][3] Overdubs were handled at additional facilities to refine the tracks.[7] Sessions ran from early 1981 through mid-year, culminating in a November 14 release by ARC/Columbia Records, driven by deadlines to capitalize on the band's momentum following their previous albums.[3] Maurice White served as the primary producer under his Kalimba Productions banner, overseeing the integration of the band's lineup, including the return of rhythm guitarist Roland Bautista. Engineering was led by key figures such as Mick Guzauski for horn and string overdubs, emphasizing a blend of live instrumentation and emerging synthesizers.[7][1] Key production choices highlighted the band's commitment to organic sound, featuring live horns performed by the Phenix Horns section—comprising Louis Saterfield, Rahmlee Michael Davis, and others—to maintain their signature brass energy, alongside electronic elements for a polished transitional style.[7] Post-production involved mixing in late 1981, followed by mastering at The Mastering Lab in Hollywood for vinyl and cassette formats, ensuring compatibility with contemporary playback technologies.[7] These efforts underscored White's vision for a polished yet vibrant sound, aligning with the album's uplifting themes.[3]Music and lyrics
Musical style
Raise! exemplifies Earth, Wind & Fire's signature fusion of funk, soul, and R&B, incorporating disco elements while transitioning toward a more organic, post-disco boogie sound characterized by rhythmic grooves and horn-driven arrangements.[7][8] The album's elaborate orchestral funk draws from American and African musical traditions, featuring prominent brass sections that provide a lively, horn-centric texture, marking an evolution from the more synth-heavy disco influences on their previous release, I Am (1979).[9] Key instrumental contributions underscore the album's jazz-funk leanings, including Verdine White's driving bass lines that anchor the grooves, Roland Bautista's sharp guitar riffs adding rhythmic bite, and Don Myrick's expressive saxophone solos that infuse soulful improvisation.[7] Production techniques emphasize layered percussion for dynamic depth and call-and-response vocal patterns, particularly in falsetto-led choruses by Philip Bailey and Maurice White, enhancing the interactive, communal feel of the tracks.[8] This approach refines the band's earlier horn-centric style into a tighter, electrified format suited to early 1980s dance floors. Track-specific elements highlight the album's versatility within its core sound: "Let's Groove" delivers upbeat dance-funk propelled by synth bass and keyboard flourishes, creating an infectious boogie rhythm, while "Lady Sun" showcases mid-tempo soul with extended horn and saxophone solos for a jazz-inflected groove.[8][9] These features illustrate Raise!'s shift toward organic instrumentation over pure disco synthetics, solidifying Earth, Wind & Fire's enduring rhythmic sophistication.Lyrical content
The lyrics on Raise! predominantly explore themes of love, self-empowerment, and spiritual awakening, frequently incorporating motifs of unity and cosmic energy that align with Earth, Wind & Fire's longstanding philosophical approach to music as a vehicle for positive transformation.[10] Maurice White, the band's founder and primary creative force, co-wrote several tracks, infusing them with uplifting messages drawn from his interest in spirituality and human connection, while collaborators like Wayne Vaughn and Beloyd Taylor contributed to the romantic and introspective elements.[11] This lyrical focus builds on the band's earlier work, evolving from the overt social and cosmic messaging of albums like All 'n All (1977) toward a more seductive blend of personal romance and collective elevation.[9] "Let's Groove", co-written by Maurice White and Wayne Vaughn, employs the metaphor of dancing to symbolize relational harmony and shared joy, with lines like "let's groove tonight, share the spice of life" emphasizing love's role in fostering communal bonds and personal vitality. "Wanna Be with You", also co-written by Maurice White and Wayne Vaughn, explores romantic longing and the desire for unity, with lyrics expressing a deep need for connection that empowers the spirit and strengthens emotional ties. " The Changing Times", written by Beloyd Taylor, addresses romance through the lens of adaptation and growth, reflecting on shifting dynamics in love with lyrics that encourage resilience and unity in the face of transformation, such as navigating "the changing times" together.[12] Philip Bailey's high-range falsetto leads, particularly on tracks like "Let's Groove" and "I've Had Enough", deliver the lyrics with an ethereal, soaring quality that amplifies their spiritual undertones, while the band's layered group harmonies and spontaneous ad-libs create a sense of communal celebration and cosmic flow.[13] This vocal approach enhances the album's themes, making the messages of love and empowerment feel both intimate and universally resonant.Release and promotion
Commercial rollout
Raise! was released on November 14, 1981, by ARC/Columbia Records, marking the band's eleventh studio album and coinciding with their tenth anniversary. The album was initially issued in vinyl LP, cassette, and 8-track cartridge formats, with promotional box sets distributed in select markets like the UK that included multiple variants such as a picture disc and 7" single. CD reissues followed in the 1990s and 2000s, including expanded editions with bonus tracks in 2015 and 2017.[14][2][15] The album's packaging emphasized Earth, Wind & Fire's signature blend of mysticism and futurism, with cover artwork designed by Japanese illustrator Shusei Nagaoka depicting the band in Egyptian-inspired attire against a cosmic backdrop. This visual theme aligned with the group's exploration of spiritual and ancient motifs, echoed in the inner sleeve notes that highlighted uplifting and philosophical messages tied to the album's title.[16][17] Columbia Records executed the commercial rollout amid the post-disco era's market saturation, where the backlash against disco had shifted listener preferences toward emerging urban contemporary and pop sounds, challenging traditional R&B and funk releases. The strategy focused on radio airplay for lead single "Let's Groove," full-page advertisements in trade publications like Billboard, and the band's Raise! Tour, which launched in late 1981 with dozens of dates across North America and Europe, including arena shows and festival appearances to build momentum.[18][19]Singles
The lead single from Raise!, "Let's Groove", was released in September 1981 and became a major commercial success for Earth, Wind & Fire. Backed by an instrumental version on the B-side, it was issued in both 7-inch and 12-inch vinyl formats, with the latter featuring a long version extending to nearly six minutes.[20] The track peaked at number 3 on the Billboard Hot 100 chart and held the number 1 position on the Hot R&B Singles chart for eight weeks.[21] In the United Kingdom, it reached number 3 on the UK Singles Chart. It also peaked at number 3 on the Billboard Dance Club Songs chart.[22][23] The music video for "Let's Groove", directed by Ron Hays, showcased the band's energetic performance with vintage electronic effects and futuristic visuals, marking a technically ambitious production for the era.[24] Promotion included live performances on television programs such as American Bandstand, where Earth, Wind & Fire delivered the song during the show's 30th anniversary special in 1982, captivating audiences with its infectious groove.[25] The single's video also debuted as the first broadcast on BET's Video Soul program in 1981, providing crucial exposure for Black artists amid limited mainstream video outlets at the time.[26] Following "Let's Groove", "Wanna Be with You" was released in December 1981 as the second single, available in 7-inch and 12-inch vinyl formats.[27] It achieved moderate success, peaking at number 51 on the Billboard Hot 100 and number 15 on the Hot R&B Singles chart.[21] The third single, "I've Had Enough", arrived in January 1982, primarily in 7-inch vinyl format for international markets.[28] It fared better overseas, reaching number 29 on the UK Singles Chart, though it did not chart prominently in the United States.[29] As a crossover hit, "Let's Groove" bridged R&B and pop audiences, topping R&B charts while entering the pop top 5 and influencing early 1980s dance music with its funky basslines and upbeat synth elements.[18] Its enduring popularity helped propel Raise! sales and solidified Earth, Wind & Fire's transition into the decade's evolving music landscape.[21]Commercial performance
Chart positions
Raise! debuted on the Billboard 200 at number 10 on November 14, 1981, reaching number 6 the following week and peaking at number 5 the week after, where it held position for three consecutive weeks before descending the chart.[30] On the Billboard Top R&B Albums chart, the album reached number 1 and maintained that position for 11 weeks, underscoring its strong appeal within the R&B market.[1] Internationally, Raise! performed solidly, peaking at number 14 on the UK Albums Chart with 22 weeks in the Top 100, and number 3 on the Dutch Album Top 100, where it spent 15 weeks.[31][32] The lead single "Let's Groove," released in September 1981, drove much of the album's chart success through its crossover appeal. It peaked at number 3 on the US Billboard Hot 100 for five weeks from December 1981 into January 1982, after 25 weeks on the chart, and topped the Billboard Hot R&B/Hip-Hop Songs chart for eight weeks from late 1981 into early 1982.[21][33] In the UK, "Let's Groove" reached number 3 on the Singles Chart, logging 13 weeks overall.[22] The follow-up single "Wanna Be with You" achieved moderate success, peaking at number 15 on the US Billboard Hot R&B/Hip-Hop Songs chart in early 1982 and number 51 on the Hot 100.| Chart (1981–1982) | Peak Position | Weeks on Chart |
|---|---|---|
| US Billboard 200 | 5 | 27 |
| US Billboard Top R&B Albums | 1 | 48 |
| UK Albums (OCC) | 14 | 22 |
| Netherlands (Dutch Top 100) | 3 | 15 |
| Single (1981–1982) | US Hot 100 Peak | US R&B Peak | UK Singles Peak |
|---|---|---|---|
| "Let's Groove" | 3 | 1 (8 weeks) | 3 |
| "Wanna Be with You" | 51 | 15 | — |
Certifications and sales
Raise! achieved significant commercial success, earning Platinum certification from the Recording Industry Association of America (RIAA) on December 13, 1981, for one million units shipped in the United States.[34] The album also received Gold certifications internationally, including from the British Phonographic Industry (BPI) in the United Kingdom for 100,000 units and from Music Canada for 50,000 units in 1982.[4][35] Reported sales figures indicate that Raise! sold one million copies in the United States and approximately 291,610 in Japan, contributing to a total of over 1.5 million units across six countries by the early 1980s.[4] This marked an improvement over the band's previous release, Faces (1980), which was certified Gold by the RIAA for 500,000 units.[36] The album's strong initial performance was bolstered by its chart success, sustaining sales through the holiday season. In the long term, Raise! has benefited from the continued licensing of its tracks for use in films, television shows, and advertisements, generating additional revenue. Notably, the hit single "Let's Groove" has appeared in media such as the Disney Channel series That's So Raven and various commercials, enhancing the album's enduring commercial footprint.[37]Reception and legacy
Initial critical response
Upon its release in November 1981, Raise! received generally positive reviews from music critics, who praised Earth, Wind & Fire's signature blend of funk, soul, and orchestral elements. In a four-star review for Rolling Stone, Ken Tucker described the album's elaborate, neatly orchestral funk, noting that the band remained true to their sound while delivering energetic tracks like "Let's Groove."[9] Tucker's assessment underscored the album's commercial appeal, positioning it as a strong continuation of the group's hit-making formula amid the post-disco landscape. However, some critics offered mixed evaluations, pointing to formulaic tendencies in the band's evolving style. Robert Christgau of The Village Voice awarded Raise! a B+ grade in his Consumer Guide, commending the "sparkling harmonies and powerful groove" that created a "pure, contentless display of virtuosity" when the band kept tempos upbeat and minimized excess. Yet, he implied this purity marked a first for the group, suggesting prior works had occasionally veered into overindulgence.[38] Similarly, Phyl Garland in Stereo Review lauded the tight ensemble work, high-quality production by Maurice White, and infectious rhythm of standout tracks like "Let's Groove," but criticized the album for feeling repetitive and formula-ridden, lacking the innovative spirit of earlier efforts such as Head to the Sky and Spirit, and evoking a sense of artistic complacency or "dead-end" progression.[39] Garland recommended it to fans for its polished delivery, though it fell short of groundbreaking status. The album's reception reflected Earth, Wind & Fire's enduring influence on Black music, with contemporary coverage in publications like Ebony and Jet framing their work within a broader renaissance of funk and soul acts navigating the early 1980s transition.Retrospective assessments
In the decades following its release, Raise! has been reevaluated by critics as a pivotal, if transitional, work in Earth, Wind & Fire's discography, showcasing the band's adaptation to the post-disco landscape while retaining their signature blend of funk, soul, and orchestral elements. AllMusic's William Ruhlmann noted in his review that the album marked a dip in the band's earlier vitality, with tracks like "Let's Groove" feeling recycled and overall desultory, viewing it as a sign of evolving commercial pressures in the early 1980s and their least distinguished effort since early days.[3] More recent assessments, such as a 2023 analysis by Subjective Sounds, hail Raise! as a "testament to Earth, Wind & Fire's incredible artistry," emphasizing its infectious grooves and timeless cohesion that bridged 1970s funk opulence with 1980s electronic influences.[40] The album's enduring cultural significance is evident in its influence on subsequent genres, particularly neo-soul and hip-hop. Earth, Wind & Fire's fusion of jazz, funk, and soul on Raise! helped lay groundwork for the neo-soul movement of the late 1990s and early 2000s, inspiring artists like D'Angelo, whose organic, groove-oriented sound echoed the band's layered arrangements and spiritual undertones.[41] Additionally, the lead single "Let's Groove" became a sampling staple in hip-hop, notably interpolated in Redhead Kingpin and the F.B.I.'s 1991 track "3-2-1 Pump!" and referenced in numerous 1990s productions, underscoring Raise!'s role in perpetuating funk's rhythmic legacy within rap. This impact contributed to the band's 2000 induction into the Rock & Roll Hall of Fame, where their innovative sound—including elements from Raise!—was celebrated for elevating black pop's global reach.[42] Scholarly examinations further position Raise! as a bridge from pure funk to more pop-infused expressions, reflecting broader shifts in R&B during the Reagan era. In Do You Remember? Celebrating Fifty Years of Earth, Wind & Fire (2021), author Trenton Bailey analyzes the album within the context of Maurice White's vision for consciousness-raising music, arguing that its electronic experiments and upbeat anthems maintained the band's Kemetic spiritual principles amid commercial evolution.[10] Complementing this, Nelson George's The Death of Rhythm and Blues (1988) contextualizes Earth, Wind & Fire's 1980s output, including Raise!, as emblematic of R&B's transition toward synthesized pop, preserving funk's communal spirit while adapting to industry changes.[43] The album's resurgence in the streaming era highlights its lasting appeal, with Raise! accumulating over 270 million plays on Spotify as of November 2025, driven largely by "Let's Groove" exceeding 190 million streams and introducing younger audiences to its danceable optimism.[44] In 2025, the Recording Academy honored the band with "A GRAMMY Salute to Earth, Wind & Fire Live: The 21st Night of September," highlighting their enduring influence, including tracks from Raise!.[45] This digital revival addresses earlier gaps in discourse around the album's long-term value, affirming its place as a high-water mark in Earth, Wind & Fire's catalog despite initial mixed reception.Accolades
Raise! garnered significant recognition from major music awards bodies, particularly through its Grammy nominations and the subsequent win for one of its singles. At the 25th Annual Grammy Awards in 1983, the lead single "Let's Groove" earned a nomination in the Best R&B Performance by a Duo or Group with Vocals category, but the award went to The Pointer Sisters for "Slow Hand."[46] Building on the album's momentum, the second single "Wanna Be With You" secured a win for Earth, Wind & Fire in the Best R&B Performance by a Duo or Group with Vocals category at the 26th Annual Grammy Awards in 1984.[47] This victory highlighted the enduring appeal of Raise!'s blend of funk, R&B, and pop elements. The album's commercial and critical success contributed to Earth, Wind & Fire's broader accolades.Track listing and personnel
Track listing
Side one| No. | Title | Writer(s) | Length |
|---|---|---|---|
| 1. | "Let's Groove" | Maurice White, Wayne Vaughn | 5:39 |
| 2. | "Lady Sun" | Bernard "Beloyd" Taylor | 3:40 |
| 3. | "My Love" | Maurice White, Wayne Vaughn | 4:39 |
| 4. | "Evolution Orange" | Maurice White, Nan O'Byrne | 4:38 |
| 5. | "Kalimba Tree" | Maurice White | 0:25 |
| No. | Title | Writer(s) | Length |
|---|---|---|---|
| 6. | "You Are a Winner" | Bernard "Beloyd" Taylor | 4:10 |
| 7. | "I've Had Enough" | Philip Bailey, Greg Phillinganes, Brenda Russell | 4:39 |
| 8. | "Wanna Be with You" | Maurice White, Wayne Vaughn | 4:36 |
| 9. | "The Changing Times" | Bernard "Beloyd" Taylor | 5:47 |