Rich Brooks
Richard Llewellyn "Rich" Brooks (born August 20, 1941) is a retired American college and professional football coach, as well as a former player, best known for revitalizing the programs at the University of Oregon and the University of Kentucky.[1][2] After a playing career as a defensive back and quarterback at Oregon State University from 1959 to 1962, where he earned a bachelor's degree in physical education in 1963 and a master's in education in 1964, Brooks began his coaching journey as an assistant at Oregon State, UCLA, and in the NFL with the Los Angeles Rams and San Francisco 49ers.[1][3] He became head coach at Oregon in 1977, serving for 18 seasons and compiling a 91–109–4 record, the most wins in school history at the time; under his leadership, the Ducks achieved their first winning season in nearly a decade in 1979, made four bowl appearances including the 1989 Independence Bowl and 1990 Freedom Bowl, and captured the 1994 Pac-10 title with a 9–3 record, culminating in a Rose Bowl berth and earning Brooks national Coach of the Year honors.[1][2] Transitioning to the NFL, he served as head coach of the St. Louis Rams from 1995 to 1996, posting a 13–19 record, before joining the Atlanta Falcons as assistant head coach and defensive coordinator from 1997 to 2000, where his unit led the league with 44 takeaways in 1998 en route to a Super Bowl XXXIII appearance.[3][2] In 2003, Brooks returned to college football as head coach at Kentucky, inheriting a program under NCAA probation; over seven seasons through 2009, he achieved a 39–47 overall record but marked a turnaround with a 30–22 mark in his final four years, including four consecutive bowl berths—the first such streak in school history—and three consecutive bowl victories from 2006 to 2008, including Music City Bowl wins in 2006 and 2007 and a Liberty Bowl win in 2008, the only such run for any Kentucky coach.[2][4] His overall college coaching record stands at 130–156–4 across 25 seasons, with eight bowl appearances and a 4–4 record therein.[2] Brooks was inducted into the University of Oregon Athletics Hall of Fame in 2007 and the University of Kentucky Athletics Hall of Fame in 2016 for his transformative impact on both programs.[5][4]Early life and playing career
Birth and family
Richard Llewellyn Brooks was born on August 20, 1941, in Forest, a small unincorporated community in Sierra County, California.[3] Raised in northern California during the mid-20th century, Brooks grew up in a rural mining region where high school sports, including football, served as a key community activity and avenue for youth development. His parents divorced when he was 12 years old, and his father worked in the gold mines in the Sierra Nevada foothills.[6] His early exposure to athletics came through participation in football, basketball, track, and boxing at Nevada Union High School in nearby Grass Valley, fostering an interest in competitive sports that influenced his future path.[1]Education
Rich Brooks attended Oregon State University, where he earned a Bachelor of Science degree in physical education in 1963.[1] He pursued graduate studies at the same institution, completing a Master of Science degree in education in 1964.[1] These degrees provided foundational knowledge in athletic training and educational principles that aligned with his early interests in sports and coaching.[1] During his undergraduate years, Brooks was actively involved in campus life as a member of the Phi Delta Theta fraternity, where he developed leadership skills alongside fellow student-athletes.[7] His academic path overlapped with his participation in Oregon State's athletic programs, fostering an integrated experience in physical education and competitive sports.[1]Collegiate playing career
Rich Brooks played college football at Oregon State University, serving primarily as a defensive back while also backing up at quarterback during the one-platoon era from 1960 to 1962.[8][9] Under head coach Tommy Prothro, the Oregon State Beavers compiled records of 6–3–1 in 1960, 5–5 in 1961, and 9–2 in 1962 during Brooks' playing tenure, marking a period of competitive play as an independent program.[10] The 1962 season stood out as the team's strongest, featuring wins over ranked opponents like No. 12 Stanford and No. 19 West Virginia, where the Beavers secured a 6–0 victory over Villanova in the Liberty Bowl—the program's first bowl win. A notable contributor on defense, Brooks participated in key rivalries, including three Civil War games against Oregon, helping the Beavers maintain a strong instate presence.[11] His time at Oregon State, where he majored in physical education, laid foundational experiences in team dynamics and strategy that shaped his approach to the game.[12]Coaching career
Assistant coaching positions
Rich Brooks began his coaching career at his alma mater, Oregon State University, where he had recently completed his playing career as a defensive back. In 1964, while pursuing a master's degree in education, he joined the staff as an assistant coach for the freshman team.[9] By 1965, he had advanced to defensive line coach, a position he held through 1969, focusing on developing the front four's techniques in run stopping and pass rushing.[13] During the 1967 season, Brooks contributed to the Beavers' "Giant Killers" squad under head coach Dee Andros, which achieved a 7-2-1 record and famously upset the No. 1-ranked USC Trojans 3-0, finishing ranked No. 7 nationally.[9] In 1970, Brooks moved to UCLA as linebackers coach under Tommy Prothro, emphasizing coverage assignments and blitz packages to bolster the Bruins' defense against Pacific-10 Conference offenses; the team posted a 6-5 record that year.[8] He followed Prothro to the NFL in 1971, serving as special teams and fundamentals coach for the Los Angeles Rams, where he refined punt and kickoff coverage units during a season that saw the Rams go 8-5-1 and qualify for the playoffs.[14] Brooks returned to the Rams in 1972 in the same role, though the team finished 6-7-1 amid injuries.[8] After a brief return to Oregon State in 1973 as defensive coordinator—where he oversaw scheme implementation but the Beavers struggled to a 2-9 record—Brooks rejoined the NFL with the San Francisco 49ers in 1974 as defensive backs coach, also handling special teams duties.[1] In this capacity, he worked on secondary techniques like man-to-man coverage and interception drills, contributing to modest defensive improvements as the 49ers went 6-8 in 1974 and 5-9 in 1975 under head coach Dick Nolan.[8] Brooks briefly returned to UCLA in 1976 as linebackers coach before transitioning to his first head coaching role.[14]Oregon Ducks
Rich Brooks was appointed head coach of the University of Oregon Ducks in 1977, marking the beginning of an 18-year tenure that transformed a struggling program into a competitive force in the Pacific-10 Conference. Over this period, he compiled an overall record of 91–109–4, navigating early challenges with sub-.500 seasons to achieve greater consistency in the 1990s.[9][15] Brooks emphasized disciplined play and program stability, often relying on a balanced offensive approach that featured a strong running game and play-action passing, while his defenses focused on physicality and containment to counter Pac-10 rivals.[16] Key accomplishments during Brooks' era included leading the Ducks to four bowl appearances—the first such feat by any Oregon coach—resulting in a 1–3 bowl record. These included a victory in the 1989 Independence Bowl 27–24 against Tulsa, followed by a loss in the 1990 Freedom Bowl 31–32 to Colorado State, a loss in the 1992 Independence Bowl 35–39 to Wake Forest, and a loss in the 1995 Rose Bowl 20–38 to Penn State. The pinnacle came in 1994, when Brooks guided Oregon to its first outright Pac-10 championship in 46 years, finishing the regular season 9–3 and securing the program's first nine-win campaign since 1948.[5][9][17] For this breakthrough season, marked by resilience amid injuries to key players like quarterback Danny O'Neil, Brooks earned Pac-10 Coach of the Year honors for the second time in his career, along with the prestigious Paul "Bear" Bryant Award as national Coach of the Year.[5][18] Brooks' success stemmed from strategic recruiting that prioritized in-state talent and West Coast prospects, yielding standouts such as quarterbacks Bill Musgrave and Chris Miller, who both went on to NFL careers, and versatile contributors like running back Bobby Abrams. His defensive innovations included implementing a multiple-front scheme that adapted to opponents' personnel, helping to stabilize a unit often tested by conference firepower. Amid these efforts, Brooks faced significant infrastructural hurdles upon arrival, including the absence of a dedicated football weight room, practice field, and proximate coaching offices to Autzen Stadium; he championed facility upgrades throughout his tenure, laying groundwork for expansions like enhanced training spaces that elevated the program's resources.[19][20] In August 1994, Brooks resigned as Oregon's athletic director to focus solely on his coaching duties, allowing him to devote more energy to the team's championship push. Following the Rose Bowl, he departed Oregon at the end of the season to pursue head coaching opportunities in the NFL with the St. Louis Rams, leaving behind a revitalized program poised for future success.[21][9]St. Louis Rams
Rich Brooks was hired as head coach of the St. Louis Rams on February 10, 1995, following his successful tenure at the University of Oregon, where he had revitalized the program, including winning the Pacific-10 Conference title in 1994.[22] He replaced Chuck Knox, signing a four-year contract worth approximately $2.5 million, and brought prior NFL experience from his time as the Rams' special teams coach in 1971 and 1972.[23] The hiring came amid the franchise's relocation from Los Angeles to St. Louis, adding layers of uncertainty as the team sought to rebuild after five consecutive losing seasons.[24] In his first season, Brooks led the Rams to a 7–9 record, a modest improvement, highlighted by a 5–1 start that raised hopes for a playoff push.[25] Key offensive contributors included wide receiver Isaac Bruce, who recorded 119 receptions for 1,781 yards and 13 touchdowns, and running back Jerome Bettis, who rushed for 637 yards despite the team's inconsistent ground game.[25] Quarterback Chris Miller started most games, passing for 2,623 yards and 18 touchdowns, though injuries and turnovers hampered the unit.[26] Defensively, Brooks installed Willie Shaw as coordinator, emphasizing aggressive play that generated turnovers, with safety Toby Wright leading the secondary with six interceptions and defensive tackle D'Marco Farr contributing 11.5 sacks.[25] However, the Rams faltered late, losing six of their final seven games amid offensive struggles and defensive lapses during the relocation's distractions.[27] The 1996 season saw further challenges, resulting in a 6–10 finish and missing the playoffs again.[28] Rookie quarterback Tony Banks took over, throwing for 2,544 yards and 15 touchdowns but struggling with 15 interceptions in a transitional offense.[29] Isaac Bruce remained a standout, earning a Pro Bowl selection with 84 catches for 1,338 yards and seven touchdowns, while rookie wide receiver Eddie Kennison added 924 receiving yards and nine scores, earning Associated Press Offensive Rookie of the Year votes.[28] Running back Lawrence Phillips managed 632 rushing yards but faced off-field issues that disrupted team cohesion.[28] Under Shaw's scheme, the defense ranked higher in interceptions, led by free safety Keith Lyle's league-leading nine picks for 152 yards and cornerback Todd Lyght's five interceptions, with defensive end Kevin Carter recording 9.5 sacks and six forced fumbles.[28] Despite these efforts, the unit allowed 20.4 points per game, unable to overcome offensive inconsistencies.[28] Brooks' transition from college to the NFL proved difficult, as he navigated a higher level of player talent, stricter professional demands, and the logistical upheaval of the team's move to St. Louis, which affected fan support and facility readiness.[30] Although his earlier NFL exposure eased some adaptation, managing veteran egos and integrating rookies like Banks and Kennison highlighted the gap between college program-building and pro-level immediacy.[24] The defensive focus on forcing turnovers—evident in the team's 31 interceptions over two seasons—provided bright spots but could not compensate for broader issues like quarterback instability and a middling rushing attack.[27] Brooks was fired on December 22, 1996, one day after a season-ending 14–13 win over the New Orleans Saints, with owner Georgia Frontiere citing insufficient progress toward contention despite the 13–19 overall mark.[31] The decision stemmed from the team's regression from the 1995 hot start, ongoing offensive woes, and failure to capitalize on defensive gains amid the relocation's turbulence.[32] He departed with two years left on his contract, receiving the remaining $1.2 million.[31]Atlanta Falcons
Rich Brooks joined the Atlanta Falcons as defensive coordinator in 1997, also serving as assistant head coach, under head coach Dan Reeves.[1] During his tenure through 2000, Brooks implemented a aggressive scheme that emphasized turnovers and run defense, drawing on his prior NFL head coaching experience with the St. Louis Rams.[33] In 1997, the Falcons' defense ranked 20th in points allowed (361 total, 22.6 per game) and 21st in total yards allowed (5,124 yards, 320.3 per game).[34] In December 1998, following Dan Reeves' quadruple bypass heart surgery on December 14, Brooks assumed the role of interim head coach for the Falcons' final two regular-season games.[35] Under Brooks, the team defeated the Detroit Lions 24-17 on December 20, overcoming three deficits to clinch the NFC West division title for the first time in franchise history, and then beat the Chicago Bears 20-17 on December 27, securing a first-round playoff bye.[36] These victories contributed to the Falcons' franchise-best 14-2 regular-season record. Reeves returned for the postseason, where the team advanced to Super Bowl XXXIII after defeating the Arizona Cardinals and Minnesota Vikings in the NFC playoffs. Brooks' defensive unit peaked in 1998, ranking fourth in the NFL in points allowed (289 total, 18.1 per game) and eighth in total yards allowed (4,028 yards, 251.8 per game), while leading the league with 44 takeaways that fueled short-field scoring opportunities.[1] Key performances included holding the Vikings to 27 points in the NFC Championship Game, a 30-27 overtime victory that propelled Atlanta to its first Super Bowl appearance, though the team fell to the Denver Broncos 34-19 in Super Bowl XXXIII.[37] The defense regressed in subsequent seasons, ranking 24th in points allowed (380 total, 23.8 per game) in 1999 and 27th (413 total, 25.8 per game) in 2000, amid overall team struggles that included 5-11 and 4-12 records.[38][39] Brooks resigned from the Falcons on January 19, 2001, citing a desire to pursue other opportunities after four seasons.[40] He reflected on his time in Atlanta as a highlight, particularly crediting the 1998 defense he molded for delivering the franchise's most successful playoff run to date, despite the team's 9-23 record over the prior two seasons.[40]Kentucky Wildcats
Rich Brooks was hired as head coach of the Kentucky Wildcats on December 30, 2002, following a hiatus from coaching after his tenure with the NFL's Atlanta Falcons, with his previous success at Oregon cited as a key credential for the role.[1][41] He inherited a program hampered by NCAA sanctions and instability, having cycled through multiple coaches in recent years, and signed a five-year contract worth $1 million annually in base salary.[41] Brooks' initial seasons focused on rebuilding, with the Wildcats posting records of 4–8 in 2003, 2–9 in 2004, and 3–8 in 2005, yielding an overall mark of 9–25 during that span.[8] These years emphasized foundational improvements, including enhanced recruiting efforts that brought in higher-caliber talent from across the Southeast, such as quarterback Andre Woodson and running back Rafael Little, who became key contributors in later successes.[42][43] The program turned a corner in 2006, finishing 8–5 overall and 4–4 in the SEC, marking Kentucky's first winning season since 1999 and earning a berth in the Music City Bowl, where the Wildcats defeated Clemson 28–20 to secure their first bowl victory in 22 years.[44] This momentum carried into 2007, another 8–5 campaign (3–5 SEC), highlighted by upset wins over ranked opponents like No. 1 LSU and No. 9 Louisville, and capped by a 35–28 triumph over Florida State in the Music City Bowl for back-to-back postseason victories.[8][45] The 2008 season saw a 7–6 record (2–6 SEC), with the team returning to bowl play and edging East Carolina 25–19 in the Liberty Bowl on January 2, 2009, achieving three consecutive bowl wins—a program first under Brooks.[46][47] Over his seven-year tenure from 2003 to 2009, Brooks compiled a 39–47 overall record, transforming Kentucky into a consistent bowl contender and elevating its standing within the SEC East through sustained recruiting gains and on-field progress.[48] The 2009 season ended 7–6 (3–5 SEC) with a loss to Clemson in the Music City Bowl, after which Brooks announced his retirement on January 4, 2010, at age 68, citing the desire to step away following the program's resurgence.[8][48]Head coaching record
College
Rich Brooks served as a college head football coach for 25 seasons, amassing an overall record of 130–156–4, which equates to a .455 winning percentage. (Note: Records are unadjusted; NCAA vacated one win from 1977 at Oregon, adjusting the Oregon record to 92–108–4 and overall to 131–155–4.)[2] His college coaching tenure included 18 years at the University of Oregon from 1977 to 1994, where he recorded 91–109–4 (.446 winning percentage), and 7 years at the University of Kentucky from 2003 to 2009, where he posted 39–47 (.453 winning percentage). In conference competition, his Oregon teams compiled a 56–79–2 mark in the Pacific-8 and Pacific-10 (.414 winning percentage), while his Kentucky squads went 16–40 in the Southeastern Conference (.286 winning percentage).[2][49] Brooks' teams appeared in eight bowl games, achieving a 4–4 record (.500 winning percentage).[2] The following tables summarize his season-by-season records, including overall performance and win percentages, with bowl appearances noted as highlights.Oregon Ducks (1977–1994)
| Year | Overall Record (W–L–T) | Winning % | Conference | Bowl/Highlight |
|---|---|---|---|---|
| 1977 | 2–9–0 | .182 | Pac-8 | None |
| 1978 | 2–9–0 | .182 | Pac-8 | None |
| 1979 | 6–5–0 | .545 | Pac-10 | None |
| 1980 | 6–3–2 | .636 | Pac-10 | None |
| 1981 | 2–9–0 | .182 | Pac-10 | None |
| 1982 | 2–8–1 | .227 | Pac-10 | None |
| 1983 | 4–6–1 | .409 | Pac-10 | None |
| 1984 | 6–5–0 | .545 | Pac-10 | None |
| 1985 | 5–6–0 | .455 | Pac-10 | None |
| 1986 | 5–6–0 | .455 | Pac-10 | None |
| 1987 | 6–5–0 | .545 | Pac-10 | None |
| 1988 | 6–6–0 | .500 | Pac-10 | None |
| 1989 | 8–4–0 | .667 | Pac-10 | Independence Bowl (W, 27–24 vs. Tulsa) |
| 1990 | 8–4–0 | .667 | Pac-10 | Freedom Bowl (L, 31–32 vs. Colorado State) |
| 1991 | 3–8–0 | .273 | Pac-10 | None |
| 1992 | 6–6–0 | .500 | Pac-10 | Independence Bowl (L, 13–24 vs. Wake Forest) |
| 1993 | 5–6–0 | .455 | Pac-10 | None |
| 1994 | 9–4–0 | .692 | Pac-10 (7–1, 1st; conference champions) | Rose Bowl (L, 20–38 vs. Penn State) |
Kentucky Wildcats (2003–2009)
| Year | Overall Record (W–L–T) | Winning % | Conference | Bowl/Highlight |
|---|---|---|---|---|
| 2003 | 4–8–0 | .333 | SEC | None |
| 2004 | 2–9–0 | .182 | SEC | None |
| 2005 | 3–8–0 | .273 | SEC | None |
| 2006 | 8–5–0 | .615 | SEC | Music City Bowl (W, 28–24 vs. Clemson) |
| 2007 | 8–5–0 | .615 | SEC | Music City Bowl (W, 27–24 vs. Florida State) |
| 2008 | 7–6–0 | .538 | SEC | Liberty Bowl (W, 25–19 vs. East Carolina) |
| 2009 | 7–6–0 | .538 | SEC | Music City Bowl (L, 17–20 vs. Clemson) |
NFL
Rich Brooks began his NFL coaching career after a successful tenure at the University of Oregon, transitioning to professional football as head coach of the St. Louis Rams in 1995.[1] As head coach of the Rams from 1995 to 1996, Brooks compiled a regular-season record of 13–19, with no postseason appearances. In 1995, the team finished 7–9 (.438 winning percentage), and the defense ranked 12th in the NFL in total yards allowed. The following year, the Rams went 6–10 (.375), with the defense dropping to 26th in yards allowed, leading to Brooks' dismissal after the season.[33] Brooks later served as interim head coach for the Atlanta Falcons during the final two regular-season games of the 1998 campaign, following head coach Dan Reeves' heart surgery; the Falcons won both contests—a 24–17 victory over the Detroit Lions and a 38–16 win against the Miami Dolphins—clinching the NFC West division title and helping secure a 14–2 overall record that advanced the team to the playoffs.[1][36][50] His overall NFL head coaching record stands at 15–19, encompassing the Rams tenure and the Falcons interim stint, with no playoff games coached as head coach.[33] Prior to and overlapping with his interim role, Brooks worked as defensive coordinator for the Falcons from 1997 to 2000 under Reeves. During this period, the Falcons' defenses showed variability in performance, ranking 20th in total yards allowed in 1997 (5,106 yards), improving to 8th in 1998 (4,734 yards, the team's Super Bowl season), then 16th in 1999 (5,223 yards), and 25th in 2000 (5,607 yards). The 1998 unit stood out for generating a league-high 44 takeaways, contributing to the Falcons' NFC Championship victory.[33][1]| Year | Team | Role | Record (as HC or relevant) | Defense Rank (Yards Allowed) |
|---|---|---|---|---|
| 1995 | St. Louis Rams | Head Coach | 7–9 | 12th |
| 1996 | St. Louis Rams | Head Coach | 6–10 | 26th |
| 1997 | Atlanta Falcons | Defensive Coordinator | N/A | 20th |
| 1998 | Atlanta Falcons | Defensive Coordinator / Interim HC (last 2 games) | 2–0 (interim) | 8th |
| 1999 | Atlanta Falcons | Defensive Coordinator | N/A | 16th |
| 2000 | Atlanta Falcons | Defensive Coordinator | N/A | 25th |