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Rising Auto

Rising Auto was a premium (EV) brand owned by , a major Chinese automaker, established in 2021 as a from the Roewe division to focus on high-end intelligent EVs featuring advanced technologies such as and AI-driven smart driving systems. In late 2024, it was reintegrated into Roewe as a high-end product line, ending its independent operations. The brand's lineup included the R7, a mid-size launched in September 2022 with options for and all-wheel drive, offering up to 670 km of on the CLTC cycle, rapid 0.5-hour charging, and compatibility with SAIC's battery swap ecosystem. The F7, an executive sedan introduced in March 2023, complemented the portfolio with swappable batteries, a maximum of 666 km (CLTC), and luxury interiors emphasizing comfort and connectivity. Under , the line positioned itself in the competitive EV market by integrating cutting-edge features like the RISING PILOT and 43-inch triple-screen displays, targeting urban professionals seeking refined, tech-forward mobility. Despite early challenges including price adjustments and rumors of restructuring, operations continued into 2025, showcasing updated models like the 2025 R7 at the Auto Show with enhanced battery capacities and export potential to markets such as . committed to launching at least one new model annually through 2025, with Rising Auto investing over RMB 20 billion to bolster growth amid the global shift to .

History

Founding and launch

Rising Auto traces its origins to May 10, 2020, when it was established by as the R brand, a sub-brand of the Roewe division dedicated to premium electric vehicles. , China's largest state-owned automaker, created the R to target the growing demand for high-end EVs within the domestic market. In October 2021, spun off the R brand, it as Rising Auto (known in as Feifan Auto) to underscore its global aspirations and emphasis on innovative, premium electric mobility solutions. The positioned the marque as an independent entity focused on intelligent EVs for discerning urban consumers. Headquartered in , , the company appointed Wu Bing as CEO, leveraging his prior role in 's mobility services to drive strategic development. From its inception, Rising Auto invested heavily in EV infrastructure to support its premium positioning, including partnerships with leading battery suppliers like for advanced technologies. In late 2021, the brand launched its first showroom presence and marketing initiatives at the Auto Show, debuting with an independent booth to appeal to luxury-oriented urban buyers seeking cutting-edge electric vehicles.

Product introductions and growth

Rising Auto debuted its first production vehicle, the R7 crossover , in March 2022, with pre-production models rolling off the assembly line at its dedicated facility in Shanghai's Lingang Special Area. This milestone marked the brand's entry into vehicle manufacturing following its rebranding earlier that year, with the R7 positioned as a mid-size electric compatible with technology. In early 2023, Rising Auto expanded its lineup with the introduction of the executive sedan on March 27, establishing it as the brand's for electric executive vehicles in the mid-to-large segment. Deliveries of the commenced shortly thereafter, contributing to the brand's diversification beyond SUVs. The R7 also introduced compatibility as a core feature, enabling quick battery exchanges at compatible stations. At its launch in 2022, Rising Auto announced plans to introduce at least one new model annually through 2025, aiming to build a comprehensive portfolio of electric vehicles. Although subsequent developments altered the pace, this strategy underscored the brand's ambition for steady expansion during its independent phase from 2022 to mid-2024. Production and deliveries scaled rapidly post-launch, starting with initial output in the thousands of units in late 2022 following the R7's rollout. By 2023, annual sales reached approximately 14,000 units, driven by increased production at the Lingang facility and the addition of the F7 to the lineup. The brand actively participated in major industry events to showcase its progress, including 2023, where it displayed the R7 and highlighted updates to its offerings. Rising Auto returned to 2025 with refreshed models like the updated R7, demonstrating ongoing product evolution and prototypes amid the brand's growth trajectory.

Merger with

In October 2024, SAIC Motor announced that Rising Auto would cease its independent operations, citing intense competition in China's electric vehicle (EV) market, slowing sales growth, and the need for cost efficiencies through portfolio streamlining. This decision came amid broader challenges for SAIC's EV brands, including a reported sales decline for Rising Auto's key model, the R7, which dropped to just 68 units in April 2024. The move aligned with SAIC's post-2023 strategy to consolidate its branding efforts, as earlier integrations of research and development teams from Rising Auto and other units aimed to reduce redundancies and operational costs. The official reintegration occurred in November 2024, transforming Rising Auto into a premium electric product line under the established brand, with its models rebadged accordingly, such as the former Rising R7 becoming the R7. This restructuring marked the end of Rising Auto Technology Co., Ltd. as a separate entity, with assets, staff, and transferred to Roewe to streamline production and marketing. The process addressed overlapping positions between the two brands, which originated from Roewe's earlier R sub-brand, allowing SAIC to focus resources on fewer, more viable lines amid the EV sector's price wars and market saturation. As of 2025, the former Rising Auto models continue to be produced and sold under the umbrella, often retaining "Rising" sub-branding (e.g., Roewe Rising R7), with no new developments specific to the standalone Rising branding planned, preserving its legacy as a high-end offering within SAIC's consolidated portfolio. This shift has enabled to incorporate Rising Auto's advanced technologies, enhancing its competitiveness without maintaining duplicate operations.

Products

R7

The Rising Auto R7 is a battery electric mid-size crossover that serves as the brand's debut production model. It features a 5-door, 5-seater body style designed as a crossover with a sporting, sloping roofline for enhanced , measuring approximately 4,910 mm in length, 1,925 mm in width, 1,655 mm in height, and a of 2,950 mm. The R7 employs a single-motor rear-wheel-drive delivering 150-180 kW (201-241 hp) and 350 Nm of , enabling 0-100 km/h in 7.4-8.4 seconds, with a top speed of 200 km/h. options include 62.2 kWh LFP or 71/90 kWh NMC packs developed by the SAIC-CATL United Auto Battery System, providing up to 730 km of on the CLTC depending on configuration; the vehicle supports rapid in as little as 2.5 minutes at compatible stations. Key interior and technology features encompass a 43-inch triple-screen dashboard comprising two 15.05-inch displays for the driver and passenger alongside a central unit, a 360-degree camera system for enhanced visibility, and adaptive air suspension for improved ride comfort and handling. The R7 is offered in city, advanced, and long-range trims for the 2025 model year, with pricing in China starting at RMB 179,900 for the entry-level 500 km range version and reaching up to RMB 209,900 for the 730 km configuration. Production of the R7 takes place at SAIC's Shanghai Lingang manufacturing facility.

F7

The Rising Auto F7 is a battery electric featuring a 4-door, 5-seater with dimensions of 5000 mm in length, 1953 mm in width, and 1494 mm in height, complemented by a 3000 mm for enhanced rear passenger space. This design positions the F7 as a emphasizing and comfort for use. The is a single rear-motor setup delivering 150-180 kW (201-241 ) and 350 of , supporting with a top speed of 200 km/h. Equipped with a 62.2 kWh LFP offering 520 km CLTC range or a 77 kWh ternary NMC pack for 640 km, the F7 supports fast DC charging from 30% to 80% in approximately 30 minutes and is compatible with infrastructure for reduced downtime. The interior incorporates advanced technology, including a 43-inch wide triple-screen for the driver and front passenger, seamless integration with Apple CarPlay and , and an 8-inch rear control screen for passenger convenience. Premium options such as Nappa leather upholstery enhance the executive appeal, creating a sophisticated cabin environment. Introduced in 2023, the lineup comprises standard and long-range trims for 2025, with pricing starting at RMB 182,900 for the base 520 km model, positioning it as an accessible electric in the market. In 2025, the F7 received updates including new battery options for improved , such as LFP packs and optimized management systems, while retaining core and interior elements.

Concept vehicles

Rising Auto's concept vehicles serve as showcases for innovative design and technology, emphasizing futuristic aesthetics and advanced architectures under SAIC's premium EV vision. The Marvel R Concept, unveiled in May 2020, introduced the brand's "Universe Light" , featuring a sleek crossover form with full-width LED daytime running lights and integrated aerodynamic elements that conveyed a sense of motion and . This highlighted a compact profile with hidden door handles and a roofline, prioritizing efficiency and visual appeal to preview upcoming production models in the R lineup. The ES33 Concept followed in March 2021, debuting as a four-door coupe that blended sporty proportions with cutting-edge autonomous driving capabilities. Built on the R-TECH high-energy intelligent body—an electric-only —it incorporated 33 sensors, including laser radars, 4D imaging radars, 22 cameras, and a roof-mounted Luminar , enabling 5G-V2X connectivity and support for autonomy powered by an NVIDIA DRIVE AGX Orin chip capable of 200 trillion operations per second. The design drew inspiration from premium coupe-SUVs like the , focusing on aerodynamic efficiency and a spacious smart cabin to demonstrate integrated human-machine interaction for future EVs. These concepts made their prominent appearances at major events, with the ES33 Concept fully revealed at 2021, underscoring SAIC's ambitions for intelligent, premium electric mobility. At 2023, Rising Auto continued to highlight its visionary portfolio through advanced prototypes and technology demonstrators, reinforcing the brand's role in advancing sustainable and connected vehicle designs. The Marvel R and ES33 served primarily as non-production technology platforms, influencing the aesthetic and functional elements of subsequent models like the R7 and without direct intent.

Technology and innovation

Battery and powertrain systems

Rising Auto's battery swapping technology represents a core innovation in its electric vehicle lineup, featuring a proprietary system compatible with the R7 and models that enables battery exchanges in as little as 2.5 minutes. This process occurs at dedicated stations within SAIC Motor's network, which supports uninterrupted power delivery to the vehicle during the swap, minimizing downtime for users. By late 2023, the company aimed to deploy over 50 such stations across major Chinese cities, including the first operational site in . Although the 2023 goal was not fully met, with only 26 stations operational by 2024, SAIC announced a partnership with in January 2025 to develop and expand battery swap-enabled models using modular swappable batteries, enhancing scalability for future growth. In collaboration with Contemporary Amperex Technology Co. Limited (), Rising Auto integrates modular battery packs optimized for this swapping architecture, allowing for standardized block-based replacements that enhance scalability and maintenance efficiency. The January 2025 partnership introduces 's Choco-SEB solution, supporting interchangeable battery blocks for small and large vehicles, with plans for at least ten new models by 2027. The system emphasizes safety through integrated hardware and software protections, including the MULTI COOLING thermal management approach, which maintains optimal battery temperatures during swaps and operation. Battery configurations in Rising Auto vehicles utilize both (LFP) and nickel-manganese-cobalt (NMC) chemistries to balance cost, safety, and . For instance, entry-level variants employ 64 kWh LFP packs, while higher-capacity options reach 90 kWh with NMC cells, supporting CLTC-estimated ranges of up to 666 km. These packs incorporate advanced systems to ensure performance stability across diverse climates. The powertrain architecture relies on rear-wheel-drive or all-wheel-drive setups with single or dual electric motors, providing outputs from 340 in base configurations to 544 in performance-oriented dual-motor variants. DC fast charging is supported, achieving approximately 80% capacity in 30 minutes on compatible infrastructure, with integration into SAIC's broader energy network for seamless access to charging resources. Over-the-air (OTA) updates further enable ongoing optimizations to the powertrain software, enhancing and functionality post-purchase.

Intelligent driving features

Rising Auto's advanced driver assistance systems (ADAS) are centered around the proprietary RISING PILOT platform, which enables Level 2+ autonomy in its vehicles. This system integrates , lane-keeping assist, and automatic emergency braking to enhance driver safety and reduce fatigue during highway and urban driving. Premium models, such as the R7, incorporate a suite of 33 sensors, including for long-range , 12 high-resolution cameras for 360-degree visibility, and 4D imaging radars for precise environmental mapping. The ecosystem features a expansive 43-inch triple-screen , comprising a 10.25-inch instrument display for the driver, a 15.05-inch central for and media, and a 12.3-inch passenger-side screen for . Complementing this is an AI-powered voice assistant integrated into the RISING OS operating system, which employs to handle complex commands, such as adjusting climate settings or querying vehicle diagnostics through conversational interactions. This setup supports multi-modal inputs, including voice and , for seamless user engagement. Connectivity is bolstered by integration for high-speed data transfer and over-the-air () updates that deliver software enhancements for both ADAS and without requiring service center visits. The platform also incorporates (V2X) communication, enabling real-time data exchange with infrastructure and other vehicles to optimize urban navigation and collision avoidance. Unique elements include an 8-inch rear control screen for passenger adjustments to seating, lighting, and multimedia, as well as an () heads-up display that projects navigation cues and ADAS alerts directly onto the windshield for minimal driver distraction. These features stem from development in SAIC's in-house laboratories, leveraging 8155 chipsets for robust computing power in the smart cockpit. The systems maintain compatibility with Apple CarPlay and , allowing wireless mirroring of interfaces across the displays. In the F7 model, this integrates into the executive cabin to provide a cohesive, passenger-focused experience.

Sales and market impact

Domestic performance in China

Rising Auto experienced modest growth in its early years in the , with reaching 14,500 units in and rising to 20,300 units in 2023. The brand positioned itself in the premium new energy vehicle (NEV) segment, competing against established players like and by targeting affluent urban consumers seeking advanced electric SUVs and sedans. By 2024, growth stalled amid intensifying industry-wide price wars and an oversupply of vehicles before the brand's integration into later that year. These challenges were influenced by the end of government subsidies for in , which had previously supported expansion but contributed to reduced profitability across the sector. Rising Auto's focused primarily on major urban centers such as and , where it expanded its dealer network to over 100 outlets to better serve high-income buyers. The appeal of its system, enabling quick exchanges for extended range, helped differentiate it in pitches during this period. Following the merger with in late 2024, the R7 and models were folded into Roewe's premium lineup, contributing to enhanced performance in 2025. This integration boosted Roewe's overall sales, with the brand recording 17,657 units in September 2025 alone, and supported SAIC Motor's NEV deliveries exceeding 2 million units annually as part of its broader portfolio.

International expansion efforts

Rising Auto initiated its international expansion in the , marking its entry into in September 2024 through a with local GKS Auto. This collaboration facilitated the introduction of premium electric vehicles tailored for the regional market, emphasizing luxury features and advanced technology suitable for emerging economies. A dedicated showroom was established in on Mecca Street, providing sales and service support to customers. The brand further extended its presence in the region by showcasing the R7 SUV at the Electric Vehicle Innovation Summit (EVIS) in the UAE in May 2024, highlighting its debut in the Gulf market. This event underscored Rising Auto's strategy to position its models, including the R7 and F7, as competitive luxury EVs compliant with local standards in the Gulf Cooperation Council (GCC) area. Marketing efforts focused on the vehicles' intelligent driving capabilities and rapid charging systems to appeal to affluent buyers in these markets. Despite these steps, Rising Auto's global footprint remains limited, with exports constrained by logistical challenges and the need for certifications in more regulated regions like . In late 2024, integrated Rising Auto's operations into its brand as a high-end line, aiming to streamline resources and enhance export efficiency under Roewe's established network. Post-integration, efforts have continued to target the . 's broader overseas strategy supports annual export volumes exceeding 1 million units overall, providing a platform for scaled distribution of former Rising models to regions including .

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