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Sehol

Sehol (: 思皓; : Sīhào) is a former automotive focused on new energy vehicles, including battery electric cars and plug-in hybrids, owned by Jianghuai Automobile Group Corp., Ltd. (JAC Motors). Established in 2020 as a successor to the , Sehol originated from a between JAC Motors and the , which launched SOL on April 24, 2018, as a new energy vehicle marque targeting the market. Following 's acquisition of a majority stake in the in 2020—renaming it —JAC retained control of the SOL and rebranded it to Sehol while preserving its , emphasizing affordable electric and hybrid models for urban consumers. The brand's lineup featured compact electric vehicles like the Sehol E10X, a city car with a starting price of approximately 10,600 USD and a range of up to 301 km (NEDC), launched in March 2023. It also included SUVs such as the seven-seat Sehol X8 Plus crossover, introduced in November 2022 with prices starting at 14,500 USD and offering powertrains, and the Sehol Aipao, an electric debuted in July 2022 starting at 19,000 USD with a 460 km range. Sedans like the , a compact with advanced driver-assistance systems, further diversified the portfolio, reflecting Sehol's strategy to compete in China's competitive new energy vehicle segment through cost-effective, tech-forward designs. In 2023, JAC announced the phase-out of the Sehol brand, its models under the main JAC brand or the new Yiwei sub-brand for new energy vehicles, effectively discontinuing Sehol as a distinct marque.

Company Overview

Background and Formation

Sehol originated as a strategic joint venture between Anhui Jianghuai Automobile Group Corp., Ltd. (JAC Motors) and the , specifically involving for design contributions, aimed at advancing new energy vehicle production in . The partnership was formalized through the establishment of JAC Volkswagen Automotive Co., Ltd. on December 22, 2017, as a 50:50 venture focused on electric mobility. The brand was officially launched on April 24, 2018, under the initial name "," derived from the word for "sun," reflecting SEAT's Spanish heritage and the emphasis on technologies. This naming choice symbolized the brand's commitment to sustainable, sun-inspired innovation in the automotive sector. The primary purpose of (later rebranded as Sehol) was to develop and manufacture affordable, stylish SUVs and crossovers tailored for the market, prioritizing electric and powertrains to meet growing demand for accessible new energy vehicles. Leveraging JAC's established manufacturing expertise, the venture is headquartered in , Province, , to capitalize on local production capabilities and supply chain efficiencies.

Ownership and Joint Venture

Sehol originated as the SOL brand under the between Anhui Jianghuai Automobile Group Corp., Ltd. (JAC Motors) and the , established through JAC Volkswagen Automotive Co., Ltd. in 2017. Following 's increase of its stake to 75% in December 2020, the was renamed () Automotive Company Limited. JAC Motors retained control of the SOL brand, rebranding it to Sehol in 2020 as an independent sub-brand focused on affordable electric and hybrid models. The initially featured a 50:50 equity split between JAC Motors and the , with the latter's involvement channeled through its subsidiary S.A. In 2020, increased its stake to 75% through a €1 billion capital injection, granting it majority ownership and management control while JAC retained 25%. Governance of the emphasizes collaborative decision-making, particularly in (R&D), where both partners contribute to vehicle design and innovation. JAC Motors primarily manages operations at facilities in , , leveraging its manufacturing expertise, while provides , including access to its Modular Electric Drive Matrix (MEB) for the joint venture's Volkswagen-branded electric vehicles (EVs) and related hybrid systems. This structure supports Volkswagen's broader expansion strategy in , positioning the joint venture as a key player in the new energy vehicle (NEV) market to challenge domestic competitors such as through localized production of affordable EVs and hybrids, with ambitions for up to 1.5 million annual NEV deliveries by 2025. In 2023, JAC phased out the Sehol brand, rebadging its models under the main JAC lineup.

History

Initial Launch as Sol

The JAC Volkswagen joint venture launched the SOL brand on April 24, 2018, during a media event in on the eve of the Beijing International Automotive Exhibition. Drawing from the word for "sun," the branding emphasized sustainable mobility, symbolizing clean energy and innovative electric vehicles tailored for China's growing new energy vehicle (NEV) market. The debut featured the unveiling of the SOL E20X, a subcompact electric positioned as an entry-level NEV to make electric mobility accessible in urban settings. This model highlighted affordability and technology, including advanced driver-assistance systems and connected features, to appeal to mass-market buyers seeking practical electric options. Expected pricing started at around CNY 120,000 after government subsidies, aligning with the strategy to target cost-conscious urban consumers with tech-forward, eco-friendly transport. Initial production for vehicles was planned at JAC's in , Province, where the aimed to achieve an annual capacity of 100,000 electric units to support rapid market entry and scaling.

Rebranding to Sehol

In early 2021, JAC Motors announced the rebranding of its marque to Sehol, following Volkswagen Group's acquisition of a 75% majority stake in their in December 2020, which shifted the partnership's focus toward Volkswagen-branded vehicles on the MEB platform. This ownership change rendered the original branding obsolete within the , prompting JAC to fully assume control and repurpose the marque as its own premium-oriented new energy vehicle (NEV) line. The English name "Sehol" serves as a of the unchanged 思皓 (Sīhào), allowing JAC to retain cultural resonance while establishing a distinct identity separate from its mainstream JAC lineup. The rebrand aimed to reposition Sehol as an intelligent and innovative NEV brand, emphasizing advanced technologies to appeal to consumers seeking electric options. Key visual and strategic updates included a refreshed featuring a , streamlined and campaigns highlighting "halo-like" in EVs, symbolized through the brand's focus on smart and user-centric features. At the 2021 Shanghai Auto Show in April, Sehol unveiled its Motion Intelligent System (MIS) architecture, underscoring the brand's commitment to intelligent vehicle platforms as a core differentiator. This strategic pivot enabled JAC to integrate and elevate its existing passenger vehicle offerings under a unified, upscale NEV umbrella, distancing Sehol from the more utilitarian image of JAC's core models. As part of the transition, existing models were promptly rebadged to align with the new Sehol identity, facilitating a seamless market continuation. The compact SUV and Sol X7 midsize SUV, both launched in late 2020, were reintroduced as the and Sehol X7 in early 2021, with minor aesthetic tweaks to incorporate the updated branding while maintaining their core specifications. These rebadged vehicles provided immediate market presence for Sehol, supporting initial sales momentum—such as the debut of the all-new Sehol QX compact SUV in April 2021, which achieved nearly 3,000 units sold by June—and helping to solidify the brand's positioning in China's competitive NEV segment.

Developments Post-2020

In December 2020, increased its stake in the with JAC Motors to 75%, renaming it Volkswagen (Anhui) Automotive Company Limited and establishing province as a key e-mobility hub in . This transition included significant investments in new energy vehicle (NEV) , with allocating approximately €1 billion to expand capabilities and integrate advanced technologies. These efforts facilitated the incorporation of hybrid powertrain elements into subsequent models, enhancing Sehol's lineup with more efficient systems amid growing demand for electrified vehicles. Following the 2021 from to Sehol, the brand entered the electric (PHEV) segment in 2023 with the launch of the QX PHEV, marking a strategic expansion beyond pure electric . To bolster technology, Sehol collaborated with suppliers like Hina for innovative sodium-ion solutions, debuting in test such as the E10X in early 2023, which offered improved cold-weather performance and cost efficiency. In response to intensifying market competition from domestic rivals, Sehol emphasized smart connectivity features, integrating systems like Huawei's intelligent driving assistance and iFlytek's voice recognition in models such as the E50A Pro to appeal to tech-savvy consumers. Following JAC's May 2023 announcement of plans to phase out the Sehol brand—with the introduction of the premium Yiwei sub-brand and partial rebadging of models like the QX, A5, and X8 under the JAC banner—Sehol maintained its operations as an active brand under Volkswagen Anhui. The brand countered these challenges with new product introductions, including the Sehol OX PHEV in 2024, a compact crossover hybrid aimed at urban commuters with a pure electric range of up to 120 km. Continued updates to the QX lineup in 2025 incorporated refined hybrid systems and enhanced interior tech, sustaining momentum in a competitive landscape. As of 2025, Sehol remains a viable within , focusing on affordable electric and hybrid models to drive recovery in sales volumes. Monthly sales of the QX PHEV reached 217 units in September 2025, contributing to a broader rebound through competitively priced that prioritize accessibility and efficiency. This positioning has helped Sehol navigate economic pressures while aligning with 's long-term goals in .

Products

Current Models

Sehol's current vehicle lineup as of 2025 features a diverse range of affordable new energy vehicles (NEVs) and internal combustion engine models, including SUVs, crossovers, sedans, and hatchbacks, targeting urban commuters and families in the Chinese market. Most models incorporate electric (EV) or plug-in hybrid electric vehicle (PHEV) powertrains, with prices generally under CNY 150,000. The Sehol QX is a compact crossover SUV available in EV and PHEV variants for the 2025 model year. Its PHEV option pairs a 1.5-liter turbocharged engine producing 184 horsepower with an electric range of 120 km under the CLTC standard. The Sehol X8 Plus serves as a mid-size with updates for the 2024-2025 model years, featuring a 1.5-liter turbocharged and a 7-speed (DCT). It prioritizes family use with configurable 6- or 7-seater layouts and enhanced interior space. A PHEV variant is also available. The Sehol E10X is a subcompact electric car designed for , offering compact dimensions and battery options up to 30.2 kWh for a range of up to 302 km (CLTC). The Sehol E40X is a small electric with battery packs of 55-66 kWh, providing a range of up to 502 km (CLTC). The is a powered by a 1.5-liter turbocharged delivering 150 horsepower. The is a derived from the JAC Refine S4, available in and variants including the E40X. The Sehol X7 is a mid-size with a 1.5-liter turbocharged producing 174 horsepower, based on the JAC Refine S7. The Sehol Love To Run is a EV equipped with a 142 kW and options providing up to 602 km (CLTC). The Sehol E50A is a compact EV with a 142 kW and ranges up to 530 km (CLTC). The is a compact with a 1.5-liter turbocharged engine or PHEV options, featuring advanced driver-assistance systems. The Sehol Aipao is an electric variant of the A5 Plus, offering a 50.1 kWh for up to 460 km (CLTC) and starting at approximately 19,000 USD.

Discontinued Models

Sehol's discontinued models include early offerings from the brand's initial years under the name. The E20X, launched in 2018 as a subcompact electric based on the JAC iEV7S platform, was produced until 2022 before being discontinued. This model featured a providing up to 402 of under NEDC standards, but it struggled with market competitiveness in battery range and features compared to emerging rivals. In 2023, JAC announced plans to phase out the Sehol marque amid brand rationalization efforts to consolidate on the JAC and Yiwei brands, focusing on high-demand . However, as of 2025, Sehol continues to operate with ongoing production and sales of multiple models.

Technology and Innovation

Powertrain Technologies

Sehol vehicles primarily utilize (BEV) and electric vehicle (PHEV) powertrains developed under the JAC-Volkswagen , leveraging JAC's Modular Intelligent Structure (MIS) platform for electric architectures. This modular design supports scalable battery integration and efficient electric drivetrains across compact to midsize models, enabling front-wheel-drive configurations with permanent magnet synchronous motors. In BEV models, battery capacities typically range from 30 kWh to over 60 kWh, utilizing lithium-ion chemistries for NEDC-rated up to 500 km, as seen in the E40X with its 55 kWh or 66 kWh packs delivering 420 km or 502 km respectively. These systems emphasize and thermal management to optimize and performance, with representative examples like the E20X achieving 402 km on a 49.5 kWh . Innovations include variants in models such as the E10X, offering 25 kWh capacity for 252 km CLTC , providing cost-effective alternatives with faster charging capabilities; as of 2025, Sehol continues production and exports of sodium-ion equipped models like the E10X. PHEV powertrains, as in the QX, combine a 1.5-liter turbocharged gasoline engine (81 kW, 135 ) with an (150 kW, 300 ), yielding a combined system output of approximately 231 kW (313 ) for responsive (0-100 /h in 7.3 seconds). The system pairs the engine with a 21.68 kWh ternary , enabling up to 120 of pure electric under CLTC standards. Charging infrastructure supports both AC and DC methods, with home AC charging at 220V taking up to 9.5 hours for full capacity on larger packs, and DC fast charging up to 60 kW achieving 80% in about 45 minutes. Efficiency integrations draw from Volkswagen's MEB platform technologies, enhancing and power distribution for improved overall energy use. BEV models demonstrate of 12-15 kWh/100 km under standard cycles, as in the E50A's 12.3 kWh/100 km rating, prioritizing low operational costs in urban settings. PHEV variants achieve combined as low as 1.33 L/100 km when utilizing electric range, rising to around 5 L/100 km in hybrid mode for extended trips.

Design and Safety Features

Sehol vehicles embody a design philosophy centered on sporty and youthful aesthetics, featuring sleek exteriors with aerodynamic lines and integrated LED lighting systems to enhance visual appeal and efficiency. Models like the Sehol X8 Plus showcase flowing body contours, a low-profile stance, and modern front grilles paired with LED headlights, creating a dynamic and contemporary look targeted at urban drivers. This approach draws from influences in compact SUVs, emphasizing trendy elements such as split headlamp designs with LED daytime running lights for improved visibility and style. Interiors in Sehol models prioritize user-friendly technology and spacious layouts, incorporating large central touchscreens ranging from 10.4 to 12.3 inches for intuitive access. These screens support seamless integration with mirroring and , complemented by digital instrument clusters for enhanced driver information. Synthetic materials are commonly used for seating and trim, promoting and ease of in daily use. Safety features across Sehol's lineup include standard six-airbag systems covering front, side, and curtain protection, alongside and to maintain vehicle control in adverse conditions. Higher trims incorporate L2-level advanced driver assistance systems (ADAS), such as and lane-keeping assist, powered by Huawei's millimeter-wave technology for real-time environmental monitoring. These systems emphasize collision avoidance, including pedestrian detection capabilities in electric variants. Distinctive elements like 64-color create an immersive cabin atmosphere, adjustable via the system for personalized mood settings. Connectivity is bolstered by HiCar integration, enabling smart ecosystem features such as voice control and app mirroring for enhanced . Sehol models, including the QX, have achieved five-star ratings in NCAP evaluations, reflecting strong performance in occupant protection, pedestrian safety, and active avoidance tests.

Market Presence

Sales Performance in China

Sehol's domestic sales in demonstrated significant growth following its in 2020, with annual volumes reaching 116,518 units in 2021 and 110,835 units in 2022, reflecting strong initial adoption of its new energy vehicle lineup. This peak performance was supported by government incentives for new energy vehicles (NEVs), including purchase subsidies and tax exemptions that boosted consumer demand for plug-in hybrids and battery electric models. Sales experienced a notable dip in 2023, totaling 74,995 units, amid intensifying competition from dominant NEV manufacturers such as and , which captured larger market shares through aggressive pricing and expanded product ranges. The Sehol QX model remained a standout contributor, for approximately 40% of total sales during this period and helping to mitigate the overall decline through its appeal in the compact segment. In 2024, sales totaled 8,913 units. As of September 2025, year-to-date sales for the SEHOL A5 PLUS model reached 25,443 units, though overall brand volumes remained relatively low amid ongoing market challenges and competition. Sehol's distribution strategy relies primarily on JAC Motors' extensive dealership network concentrated in Tier 1 and Tier 2 cities, enabling efficient reach to urban consumers, while online sales channels like AutoHome have facilitated broader accessibility and direct-to-consumer purchases. Challenges in 2023, including market rumors surrounding model rebadging, contributed to the sales slowdown but were addressed through refreshed lineups that supported limited recovery in subsequent years.

Export and International Markets

Sehol initiated its international expansion in 2020 by exporting models like the E20X to markets in , marking the brand's initial foray beyond . By 2025, efforts continued to leverage JAC Motors' established distribution networks in regions such as . Sehol vehicles are engineered to comply with international standards, including and UN ECE regulations for and , facilitating smoother regulatory approvals in target regions.

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