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Smudging

Smudging is a ceremonial ritual originating in various Indigenous cultures of , particularly among tribes such as the and other , involving the burning of sacred herbs like white sage (), sweetgrass (), , or to produce smoke intended to purify individuals, spaces, or objects by dispelling negative spiritual energies or influences. The practice symbolizes a connection to the or spiritual realm and is conducted with specific protocols, often using an abalone shell or clay as a smudge bowl and an eagle feather to direct the smoke. While rooted in pre-colonial traditions suppressed under historical policies like those in and the until the late , smudging's purported spiritual benefits remain unsubstantiated by , with claims of energy cleansing attributable to psychological effects or cultural belief rather than verifiable causal mechanisms. Limited studies suggest antimicrobial properties in the smoke, such as reductions in airborne from herbal , potentially explaining traditional hygienic uses, though inhalation risks from warrant caution. Adoption of smudging in non- New Age and wellness contexts has sparked controversies, including accusations of cultural by Native activists who argue that commercializing the term and herbs commodifies sacred practices, contributes to overharvesting of wild white sage populations, and dilutes authentic protocols without proper transmission from knowledge keepers. These debates highlight tensions between preservation of cultural specificity and broader accessibility, with some scholars distinguishing smoke cleansing in other traditions from smudging to avoid conflation.

Definition and Core Practices

Terminology and Basic Procedure

Smudging denotes the ceremonial act of burning plant materials, such as herbs or resins, to generate smoke employed for spiritual purification, cleansing negative energies, or fostering connection with the sacred in Indigenous North American traditions. The English term "smudging" serves as a broad descriptor rather than a literal translation from Indigenous languages, which vary by tribe; for instance, Anishinaabe communities refer to it as a tradition of burning natural medicines like sema (tobacco) or other sacred plants without a unified native equivalent for the practice. This terminology emerged in English-speaking contexts to encapsulate diverse tribal rites, distinct from European smoke-based customs like saining. The core procedure commences with preparation: practitioners gather materials in a fireproof container, such as an abalone shell or clay bowl, often symbolizing the four elements through the integration of earth (herbs), fire (ignition), air (smoke), and sometimes water (via shell). The herbs are ignited briefly to produce smoldering embers rather than sustained flame, then fanned with a feather, hand, or fan to waft smoke—typically proceeding clockwise from the east through south, west, and north—over the body, living space, or objects while voicing prayers, intentions, or invocations for purification. Specific applications may target body parts, such as directing smoke to the eyes for perceptual clarity, ears for discerning speech, or heart for emotional balance, culminating in extinguishing the embers in sand or soil to conclude the rite. Windows or doors are commonly opened beforehand to allow negative influences to exit, ensuring the ritual's efficacy within its cultural framework.

Materials and Variations

Smudging materials primarily consist of dried sacred herbs bundled into smudge sticks or used loose, ignited to produce purifying smoke in North American ceremonies. (Salvia apiana), native to the and northwestern , serves as a core material for cleansing negative energies and is prevalent in practices among tribes such as the Chumash and other groups. , often from species like western red cedar (Thuja plicata), offers protective qualities and is burned for healing or in rituals, particularly in and traditions. (Hierochloe odorata), braided into ropes, attracts positive energies and is used post-purification to restore balance, common in Plains and regions. In (Ojibwe, Odawa, Potawatomi) practices, the four sacred medicines— (Nicotiana rustica), , , and sweetgrass—form a structured sequence: as an offering, for cleansing, for protection, and sweetgrass for positivity, though is less frequently burned directly for smudging. Variations arise from regional availability and tribal customs; for example, (Diné) emphasize for warding off malevolent spirits in household protections, while some Southwestern and Plains groups incorporate (Juniperus spp.) or piñon pine needles for similar aromatic cleansing effects. Forms of materials differ: smudge sticks bind multiple herbs for sustained burning, whereas loose herbs or resins allow flexibility in application, often contained in shells, clay bowls, or other heat-resistant vessels to catch ashes. Feathers, traditionally but substituted with turkey or synthetic in modern contexts due to legal protections, direct the smoke toward persons, spaces, or objects. These adaptations reflect practical responses to environmental and regulatory constraints while preserving ceremonial intent.

Historical Origins

Pre-Columbian Indigenous Roots

Archaeological evidence indicates that in eastern utilized stone for burning and inhaling , including and possibly other , as early as 4000 B.C., reflecting early ritualistic engagement with for ceremonial purposes. These artifacts, found across prehistoric sites, suggest played a role in spiritual or communal rites, though direct links to unbound herbal burning for ambient purification remain inferred from contextual continuity rather than explicit residue analysis. Biomolecular studies of from the Valley confirm use dating to approximately A.D. 780–1060 among hunter-gatherers, with residues indicating deliberate of native for ritual or . In the , similar pipe traditions demonstrate indigenous smoking practices extending back millennia, involving over 100 species identified through comparative analysis of ancient residues and ethnographic parallels. While these primarily involve personal consumption via , they establish a pre-Columbian foundation for smoke's symbolic role in connecting the physical and spiritual realms, a core element later formalized in smudging. Oral histories and post-contact ethnographies of tribes like the Blackfeet describe purification using multiple beyond common modern varieties, implying enduring techniques rooted in pre-contact herbal combustion for cleansing spaces, objects, and individuals. Mesoamerican indigenous groups further exemplify pre-Columbian smoke rituals through the burning of copal resin, with archaeological evidence from coastal Peruvian sites like Las Aldas (ca. 2000–1500 B.C.) showing its use in offerings and purification to invoke deities or ancestral spirits. Such practices, involving fanned or directed smoke, parallel the directional wafting in North American smudging, though adapted to regional flora like resinous trees rather than bundled sages. This hemispheric pattern underscores smoke's causal utility in rituals—potentially leveraging observable antimicrobial properties of combustion byproducts—prior to European influence, without reliance on later syncretic interpretations. Direct pre-Columbian artifacts of bundled herb smudging in North America are absent, but the convergence of pipe, incense, and ethnographic data supports its emergence from these ancient, empirically grounded traditions.

Global Antecedents in Smoke Rituals

In ancient , the —composed between approximately 1500 and 500 BCE—provide some of the earliest written records of smoke-based rituals, where offerings of , herbs, and wood in fire sacrifices produced purifying smoke believed to carry prayers to deities and cleanse participants of impurities. These practices emphasized smoke's role in bridging the earthly and divine realms, with aromatic emissions from materials like facilitating spiritual elevation and sanctity. Ancient Egyptian temple ceremonies incorporated incense fumigation for purification, dating back to (c. 2686–2181 BCE), using blends such as —comprising resins, herbs, and honey—to dispel malevolent influences, consecrate spaces, and honor gods like . Archaeological finds, including burners from predynastic periods (c. 3100 BCE), confirm smoke's and symbolic cleansing properties in and daily rites, where it was thought to ward off chaos and restore ma'at (cosmic order). Pre-Christian European traditions featured smoke cleansing in regions, such as in and , involving the burning of branches or other botanicals to create protective that banished enchantments, blessed homes, and purified individuals during festivals like Bealtaine (May 1). Ethnographic accounts from medieval texts and preserve these Iron Age-rooted practices (c. 1200–1 BCE), where from sacred fires was directed via fans or feathers to shield against , illness, or ill will, distinct from water-based lustrations but functionally analogous in invoking botanical spirits for safeguarding. In , traditional healers across West and Southern regions burned herbs like Combretum molle or on coals for rituals aimed at expelling ancestral displeasure or disease-causing spirits, with practices evidenced in 19th– ethnographies and ongoing oral traditions. and purification rites similarly employed smoke from imphepho ( species) to cleanse mourners post-burial, facilitating transition and averting , as documented in anthropological studies of Bantu-speaking groups. North precedents include Egyptian-influenced frankincense burning for warding negativity, extending into pharaonic eras. Archaeological evidence from Arabian sites (c. 700 BCE) reveals ritual burning of seeds in braziers for psychoactive , intended to heal ailments, repel evil, and induce visions, as confirmed by residue analysis on artifacts yielding compounds. Mediterranean antecedents in and involved suffumigatio, where or smoke lustrated temples and participants before sacrifices, rooted in Homeric-era practices (c. BCE) for expelling miasma (spiritual corruption). These diverse traditions underscore smoke's cross-cultural utility for empirical purification—leveraging volatile compounds' diffusive and olfactory effects—while attributing causal efficacy to spiritual mechanisms, independent of later American Indigenous adaptations.

Indigenous North American Traditions

Cultural and Spiritual Significance

In various Indigenous North American traditions, particularly among , Plains, and Southwestern nations, smudging functions as a sacred for purification, renewal, and communion with the divine. The practice entails igniting bundles or loose forms of revered plants—such as Salvia apiana (white sage) among tribes, for protection, or sweetgrass to invoke positive energies—whereby the emanating smoke envelops individuals, ceremonial spaces, or objects to dispel malevolent forces, negative thoughts, or spiritual impurities. This smoke is conceptualized not merely as a physical medium but as a conduit for prayers and intentions, rising to connect participants with ancestors, spirits, or the , thereby restoring harmony between the material and ethereal worlds. Among communities, for instance, the purifies energies to foster and invite alignment, often preceding ceremonies or personal reflections. In broader Native healing contexts, smudging integrates with drumming, singing, and offerings to address psycho- ailments, emphasizing holistic rooted in cultural rather than isolated symptom relief. The spiritual potency of these herbs derives from their attributed properties: white sage, sacred to certain groups, neutralizes stagnation; cedar wards off harm; and sweetgrass, braided as a symbol of the Creator's hair in some Plains traditions, draws benevolence. Such rituals underscore a relational where humans, , and spirits co-participate in maintaining cosmic order, distinct from mechanistic views of and grounded in experiential transmission across generations. While not uniformly practiced across all tribes—varying by regional and protocol—smudging's enduring role affirms its centrality in sustaining cultural resilience amid historical disruptions.

Specific Tribal Variations

Among North American tribes, smudging practices exhibit regional and cultural variations in herbs selected, preparation methods, and ritual sequences, reflecting local and spiritual traditions. In Plains tribes such as the , the Sacred Smoke Bowl Blessing involves burning herbs like in a bowl or shell to cleanse negativity, followed by sweetgrass to invite positive energy, with smoke directed by a while invoking prayers. is also employed for protection and ceremonial purification. In contrast, tribes of , including the , , and , traditionally utilize white sage (), native to the region, in bundled form for smudging to dispel negative energies and facilitate spiritual cleansing during rituals. This practice leverages the herb's aromatic for and , distinct from the multi-herb sequences common in Plains traditions. Southwestern tribes like the incorporate branches in smoke cleansing to purify spaces, protect against malevolent influences, and support ancestral communication, often differing from bundled burning by emphasizing loose foliage in fires. These variations underscore adaptations to available , with no uniform "smudging" protocol across tribes but shared emphases on smoke as a purifying medium.

Comparative Practices in Other Cultures

European and Mediterranean Traditions

In Scottish Gaelic traditions, the practice known as involved burning branches or needles to produce smoke for purifying homes, barns, and , aiming to dispel negative influences, enchantments, or illness-causing spirits. Performed by walking through the smoke while reciting blessings, saining was particularly associated with rites of passage, such as protecting newborns or cleansing after , and was documented in 18th- and 19th-century collections as a pre-Christian holdover integrated into folk Christianity. Juniper fumigation extended across Northern and , including and Germanic regions, where it was burned during solstice festivals or to ward off and disease, as evidenced by ethnographic records from , , and rural up to the early . In these contexts, the smoke's properties—juniper smoke containing compounds like alpha-pinene—were empirically valued for air purification in enclosed spaces, aligning with practical uses in hospitals and during plagues, independent of spiritual intent. In the Mediterranean, ancient suffumigatio employed with , , or to ritually cleanse sacred spaces, public baths, and individuals following exposure to pollution or omens, as part of broader lustratio ceremonies to restore ritual purity. Greek precedents, including Hippocratic medical texts from the 5th century BCE, prescribed herbal s—such as or resins—for therapeutic cleansing of the body and environment, treating ailments like respiratory issues through , with effects attributed to volatile oils rather than causes. These and Mediterranean smoke rituals predated colonial encounters with practices and relied on locally abundant , emphasizing empirical benefits like reduction alongside cultural beliefs in efficacy, though primary sources such as Pliny the Elder's Natural History (77 CE) note variability in outcomes based on preparation and intent.

Asian and African Smoke Cleansing

In various Asian traditions, smoke from burning aromatic herbs, woods, and resins has long served ritual purposes akin to purification, often integrated into offerings to deities or spirits. employs the Riwo Sangchö ritual, which involves fumigating spaces and offerings with and other botanicals to purify environments, appease local deities, and restore multispecies harmony, a practice documented in historical texts and performed in valleys like those in and as early as the 8th century CE. Similarly, in Bhutanese practices, lhabsang rituals feature fumigation with rhododendron or to expel negative influences and invoke protective energies, frequently preceding rites for comprehensive cleansing. Indian Vedic traditions, traceable to texts like the (c. 1500–1200 BCE), incorporate smoke from havan fires fueled by , , and herbs such as for ceremonies, believed to carry prayers upward and dispel impurities, with archaeological evidence of use dating to the around 2000 BCE. African smoke-based rituals similarly utilize native plants for spiritual and protective cleansing, emphasizing ancestral or communal harmony. Among and communities in , burning imphepho ( odoratissimum) produces smoke inhaled or wafted to invoke ancestors, purify individuals after illness, or cleanse homes of , a practice rooted in pre-colonial shamanic traditions and persisting in sangoma healing ceremonies. In West African ethnic groups, such as those in and , fumigation with leaves of Combretum molle (Ganianka) or bark from (Néré) features in initiation rites and space purification to ward off evil influences, documented in ethnographic accounts of Dogon and Bambara peoples since at least the 19th century. These methods, while sharing functional parallels with smudging—such as antimicrobial properties from volatile oils—differ in cultural specificity, often combining smoke with vocal invocations or communal gatherings rather than individual bundling of herbs.

Scientific and Empirical Assessment

Antimicrobial and Air Quality Effects

Scientific evaluations of smudging's antimicrobial effects primarily draw from studies on herbal smoke's impact on airborne pathogens, though direct evidence for white sage (Salvia apiana) or other smudging-specific herbs remains limited. A 2007 experiment in the Journal of Ethnopharmacology exposed a closed chamber to smoke from a traditional Indian medicinal mixture (havan sāmagrī, comprising herbs, wood bark, and ), resulting in a 94% reduction of airborne within 60 minutes; bacterial counts remained suppressed by over 90% even after 24 hours without ventilation. The mechanism involves aerosolized phenolic compounds and other volatiles that disrupt microbial cell membranes and metabolic processes. Similar reductions exceeding 95% have been observed with smoke from other medicinal herb blends in hospital settings, suggesting a general potential for certain plant-derived smokes against gram-positive and , as well as fungi. However, extrapolating these findings to smudging requires caution, as the 2007 study's mixture differs substantially from smudging bundles of , , or sweetgrass, which lack or specific woods and may produce distinct volatile profiles. In vitro assays confirm leaf extracts possess antibacterial activity against food-spoilage organisms like and via inhibition of bacterial growth, but combustion alters these compounds—potentially reducing efficacy or introducing byproducts with unknown aerosol dynamics. No peer-reviewed trials have quantified smoke's airborne bacterial kill rates under controlled conditions mimicking smudging rituals, leaving claims of purification largely anecdotal or overstated. On air quality, smudging introduces pollutants that often outweigh any microbial reductions. Burning herbs generates fine (PM2.5), which spiked to levels exceeding U.S. EPA 24-hour standards (35 μg/m³) during observed sessions, with concentrations reaching 200-500 μg/m³ shortly after ignition. also emits , polycyclic aromatic hydrocarbons (PAHs), dioxins, volatile compounds, and , acting as respiratory irritants and asphyxiants; a 2021 assessment classified these as comparable to in toxicity for vulnerable populations. While transient bacterial clearance may occur, unventilated indoor spaces experience net degradation in air quality metrics, including increased potential from radicals in the smoke. Empirical monitoring recommends and moderation to mitigate these risks, as prolonged exposure correlates with elevated markers in animal models.

Psychological and Placebo Mechanisms

The perceived benefits of smudging, such as feelings of emotional cleansing or reduced stress, are largely attributable to psychological mechanisms inherent in ritualistic behaviors rather than or direct pharmacological actions of the smoke. Research on rituals demonstrates that repetitive, symbolic actions like burning herbs and directing smoke can decrease anxiety by providing a sense of control and predictability in uncertain situations, thereby enhancing and task performance. This effect operates through cognitive processes, including heightened focus and reduced , independent of any cultural or spiritual beliefs attached to the practice. Placebo mechanisms further amplify these outcomes in smudging, as participants' expectations of purification or trigger neurobiological responses, including endogenous release and altered perception of symptoms like tension or negativity. In contexts, such rituals can produce measurable improvements in and perception, even when disclosed as , due to the performative elements that reinforce in . For instance, analogous studies on open-label combined with ritualistic administration show reductions in emotional distress and increases in vigor, suggesting that smudging's structured sequence—lighting, fanning, and intentional —functions similarly to enhance mental via and . Sensory stimulation from sage smoke may contribute modestly through olfactory pathways, akin to aromatherapy effects where certain scents modulate arousal and promote relaxation, though evidence specific to Salvia apiana smoke remains anecdotal and unverified in controlled trials. Broader research indicates mixed results for anxiety reduction, often confounded by responses rather than compound-specific actions, underscoring that smudging's psychological impact derives more from the ritual's symbolic meaning than volatile emissions. Absent rigorous, blinded studies isolating smudging from expectancy biases, claims of inherent mood-boosting properties lack empirical substantiation beyond these general mechanisms.

Health Risks and Limitations

Smudging involves the of smoke from burning herbs such as white sage (), which generates fine (PM2.5) and volatile organic compounds (VOCs) that can penetrate deep into the and enter the bloodstream. Burning 5 grams of sage for one hour in a 4000 ft³ room can produce PM2.5 concentrations up to 76 µg/m³, approaching or exceeding recommended limits set by health agencies like the EPA. These often carry carcinogenic polycyclic aromatic hydrocarbons (PAHs), contributing to inflammation, , and potential long-term risks such as cardiovascular and respiratory diseases, particularly for vulnerable individuals including children, the elderly, asthmatics, and those with pre-existing conditions. A documented case involved a 41-year-old never-smoker who developed after frequent exposure to smoke from fire pits, presenting with worsening breathlessness and requiring medical intervention. Analogous risks from smoke, which shares combustion byproducts with herbal smudging, include elevated IgE levels in newborns, , and structural changes in airway disease models, underscoring the potential for smudging to exacerbate allergies or trigger hypersensitivity reactions. Frequent or enclosed-space smudging may also release compounds from , interacting adversely with drying medications or sedatives to cause excessive sleepiness or breathing difficulties. Empirically, while some studies indicate short-term antimicrobial effects—such as a 94% reduction in airborne bacteria persisting up to 24 hours post-smudging—these benefits are confined to specific pathogens in controlled environments and do not extend reliably to viruses, fungi, or real-world indoor settings with ventilation. The introduction of pollutants during the process often negates net air quality improvements, as particle levels can remain elevated and bacteria recolonize after the smoke dissipates. Limited longitudinal data exists on chronic exposure, with research gaps highlighting that purported health benefits lack robust clinical validation beyond placebo or psychological mechanisms, and risks predominate in poorly ventilated or repeated-use scenarios.

Controversies

Cultural Appropriation Debates

Critics from communities, such as Elicia Goodsoldier of the Dine’ and Spirit Lake Dakota Nations, argue that non- adoption of smudging constitutes cultural appropriation by commoditizing sacred medicines used in spiritual ceremonies since , often without adherence to tribal protocols or community consent. Similarly, Linda Black Elk of the Catawba Nation has described such practices as trivializing ways, turning them into a "" through superficial trends that ignore the relational and sustainable aspects central to over 500 federally recognized tribes' variations of the ritual. These concerns gained visibility in 2018 when retailers like and removed smudge kits from shelves following campaigns highlighting the uninvited commercialization as a form of colonial continuation. Counterarguments emphasize distinctions between the universal act of smoke cleansing with herbs—which predates and exists beyond Native American contexts—and the specific ceremonial term "smudging," which some reserve for -led practices taught within communities. Non- practitioners, including Neelou Malekpour of Smudged, challenge claims of exclusive ownership over natural plants like white , questioning how elements of can belong solely to one group and asserting intentions of unity with permissions from healers. -led enterprises, such as Tribal , maintain that respectful use of for smudging is ethically open to non- people, provided it avoids exploitation and honors the practice's origins without diluting tribal-specific protocols. The debate reflects broader tensions over cultural exchange versus gatekeeping, with no monolithic consensus; views vary by tribe and individual, as some Native voices permit ethical adaptations while others deem non-Native participation inherently disrespectful absent direct or . Academic discussions, such as those in , highlight how popularization risks eroding the ritual's protective and purifying intent within contexts, yet acknowledge smoke-based purification as a phenomenon not uniquely "owned." These perspectives underscore that appropriation critiques often intensify around commercialization rather than private, informed personal use.

Environmental and Sustainability Issues

The surge in commercial demand for white sage (Salvia apiana) bundles used in smudging has led to widespread overharvesting from wild populations, primarily in Southern California's coastal sage scrub habitats. This plant, native to limited regions spanning from Santa Barbara County to Baja California, faces depletion through illegal poaching and unregulated collection to meet market needs, exacerbating risks to its long-term viability. Conservation organizations, including the California Native Plant Society, have highlighted that such practices disrupt ecosystems and threaten the species' survival, with predictions of potential endangerment if trends continue. White sage is listed as an at-risk species by United Plant Savers due to commercial pressures, prompting concerns among Native American groups, herbalists, and ecologists about unsustainable wild harvesting. While not yet federally endangered, the combination of overcollection and habitat stressors—such as wildfires intensified by and urban development—further diminishes populations, as seen in the destruction of sage habitats during the . Efforts to promote cultivated alternatives and regulated sourcing aim to mitigate these impacts, though wild-sourced products remain prevalent in the market. Beyond white sage, other smudging herbs like sweetgrass () face similar sustainability challenges from increased demand, with habitat loss in northern wetlands contributing to scarcity. has depleted accessible supplies, limiting traditional sustainable harvesting by communities while prioritizing profit-driven extraction over ecological balance.

Modern Usage and Commercialization

New Age and Wellness Adoption

The movement, emerging prominently in the , incorporated smudging as part of its syncretic approach to spirituality, drawing from Indigenous North American practices such as the Sacred Smoke Bowl Blessing to promote personal rituals for energy clearing and purification. This adoption often involved burning white sage () bundles, reinterpreting traditional ceremonies for individual use in homes, meditation spaces, and self-help contexts, with the term "smudging" gaining widespread currency in the late . Proponents in these circles attributed metaphysical benefits like dispelling negative energies to the smoke, though such claims stem from anecdotal reports rather than controlled studies. By the 1980s and 1990s, smudging entered broader paradigms, integrated into holistic therapies, , and programs offered at retreats and spas, where it was marketed as a tool for reduction and emotional balance. influencers and authors popularized simplified protocols, such as waving around one's aura or living spaces while setting intentions, often decoupling the practice from its cultural origins to emphasize accessibility and personal empowerment. This shift aligned with the movement's emphasis on experiential , contributing to a surge in commercial availability of smudge kits, though academic sources note the resulting overharvesting of wild white sage populations due to unchecked demand. In recent decades, smudging's wellness adoption has expanded via online communities, apps, and lifestyle brands, with practitioners citing ritualistic repetition for psychological comfort akin to other meditative acts, despite limited empirical validation of supernatural effects. Surveys of New Age participants indicate high usage rates for space cleansing, with one 2010s study on alternative spiritualities reporting smudging among top rituals for 40% of respondents seeking non-clinical anxiety relief. Mainstream wellness outlets, including yoga certifications and corporate mindfulness sessions, have normalized it as a complementary practice, reflecting broader commodification trends while raising questions about dilution of original intent.

Market Growth and Economic Impact

The global for smudging sticks, primarily composed of bundled herbs like white sage used in cleansing rituals, was valued at USD 64 million in 2023 and is projected to reach USD 100.7 million by 2031, expanding at a (CAGR) of 6.5%. Alternative estimates place the 2024 market size at USD 72 million, with growth to USD 130 million by 2030 at the same CAGR, reflecting steady demand in the sector. This niche represents a small fraction of the broader and products market, valued at USD 4.2 billion in 2023 and forecasted to hit USD 9.6 billion by 2034. Growth is propelled by rising consumer interest in , alternative , and natural home products, particularly among and in , where the smudging sticks segment alone reached USD 115.5 million in 2024. E-commerce platforms like facilitate sales, with top white sage bundles priced at around USD 40 per , underscoring commercial viability despite fluctuating wholesale trends showing a -32.4% growth rate in some dropshipping channels over the past two years. Economically, the industry generates revenue for herbal suppliers, packagers, and retailers, supporting small businesses in the sector, though direct job creation data remains sparse. Commercialization has spurred supply chains involving cultivated and wild-harvested materials, but overreliance on scarce species like white sage has prompted challenges that indirectly affect long-term economic stability by risking supply shortages. Overall, smudging contributes modestly to the wellness economy, with sales integrated into larger holistic product lines rather than forming a standalone high-impact sector.

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