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Soaps In Depth

Soaps In Depth is an American entertainment magazine dedicated to daytime soap operas, launched in 1997 as a series of biweekly print publications with separate editions focusing on the ABC, CBS, and NBC networks.^[1] Each edition offered tailored content including exclusive interviews, story previews, cast news, photo features, and behind-the-scenes insights for fans of specific network shows such as General Hospital, The Young and the Restless, and Days of Our Lives.^[2] Published by Bauer Media Group, the magazine quickly became a staple for soap opera enthusiasts due to its detailed coverage and network-specific approach, distinguishing it from more general soap publications.^[1] Following the challenges of the COVID-19 pandemic, Soaps In Depth ceased its print editions in April 2020 after a 23-year run, shifting entirely to digital content on SoapsInDepth.com.^[1] The online platform continued to deliver updates, spoilers, and features until May 2025, when it announced a merger with Soap Opera Digest, integrating its content and writers into the latter's established website at SoapOperaDigest.com.^[3] This merger reflects broader industry trends toward digital media amid declining print circulation for niche magazines.^[3]

History

Founding and Launch

Soaps In Depth was founded by Bauer Publications in 1997 as a biweekly print magazine dedicated to providing detailed coverage of American daytime soap operas.^[4] The publication was created to offer soap opera enthusiasts a specialized resource amid a growing market for entertainment magazines, emphasizing comprehensive insights into ongoing storylines and industry developments.^[4] The initial concept centered on producing separate editions tailored to the major broadcast networks, allowing for network-specific content that catered directly to fans of shows airing on ABC, CBS, and NBC.^[1] This approach included ABC Soaps In Depth, CBS Soaps In Depth, and NBC Soaps In Depth, each focusing on the respective network's lineup of dramas such as General Hospital, The Young and the Restless, and Days of Our Lives.^[3] The magazines aimed to deliver exclusive performer interviews, behind-the-scenes news, and previews of upcoming plot twists, setting them apart from more general soap publications.^[1] The first issues debuted in early 1997, marking the launch of what would become a staple for soap opera audiences seeking in-depth, targeted reporting.^[5] Early reception highlighted the innovative format of the network-specific editions, which resonated with dedicated viewers by offering personalized content that deepened engagement with their favorite series.^[1] The biweekly schedule ensured regular updates aligned with the fast-paced nature of daytime television narratives.^[4]

Evolution of Editions

Following its launch in 1997 with separate editions dedicated to ABC, CBS, and NBC soaps, Soaps In Depth underwent significant adjustments to its structure amid the soap opera genre's challenges. The most notable early change occurred in December 1999, when the NBC Soaps In Depth edition was discontinued due to plummeting circulation following NBC's cancellations of Another World in March 1999 and Sunset Beach in December 1998, leaving only Passions and Days of Our Lives on the network's daytime lineup.^[4] Coverage of these remaining NBC shows was subsequently integrated into the ABC and CBS editions to maintain comprehensive reporting on all major daytime dramas while streamlining operations.^[5] Throughout the 2000s, as overall soap opera viewership declined sharply—dropping from an average of over 10 million daily viewers in the late 1990s to around 3 million by the decade's end—the magazine adapted by enhancing content depth in its surviving ABC and CBS editions, which remained biweekly publications focused on network-specific soaps.^[6] This period saw intensified coverage of enduring flagships like ABC's General Hospital, which expanded its storylines to incorporate supernatural and adventure elements post-cancellations of Port Charles in 2003 and others, allowing the edition to emphasize serialized narratives and cast interviews amid industry contraction.^[7] Similarly, the CBS edition deepened its focus on The Young and the Restless, highlighting family dynasty arcs and social issue storylines as the show navigated the loss of sister soap As the World Turns in 2010 and broader genre shifts.^[6] By the 2010s, further consolidations in daytime television prompted Soaps In Depth to introduce cross-network elements, such as occasional multi-show features and shared editorial insights, while preserving the core network-focused format of its two editions.^[5] The ABC edition, for instance, pivoted heavily toward General Hospital after the 2011 cancellations of All My Children and One Life to Live, amplifying coverage of its evolving plots involving romance, mystery, and ensemble dynamics to sustain reader engagement.^[7] On the CBS side, the edition bolstered reporting on The Young and the Restless and The Bold and the Beautiful, incorporating comparative analyses of their contrasting styles—Genoa City intrigue versus Los Angeles glamour—as viewership stabilized around 4-5 million daily amid ongoing genre pressures.^[6] These adaptations reflected the magazine's efforts to navigate a landscape reduced from over a dozen soaps in 1999 to just four broadcast titles by mid-decade.^[7]

Print Cessation and Digital Shift

On April 23, 2020, editor-in-chief Dawn Owens announced that the print editions of ABC Soaps In Depth and CBS Soaps In Depth would cease publication after 23 years, attributing the decision to the economic fallout from the COVID-19 pandemic.^[4] The announcement emphasized the challenges faced by the print magazine industry amid widespread disruptions, leading Bauer Media Group, the then-owner, to pivot away from physical distribution.^[8] The final print issues, dated May 4, 2020, hit newsstands the week of April 27 for CBS and May 11 for ABC, marking the end of a biweekly publication cycle that had been a staple for soap opera enthusiasts since 1997.^[5] This closure affected the dedicated network-specific editions, which had previously expanded to include NBC before its discontinuation in 1999. Following the print shutdown, Soaps In Depth transitioned fully to its digital platform at SoapsInDepth.com, where it continued delivering biweekly content including articles, episode recaps, and exclusive interviews.^[4] In January 2022, A360media acquired Bauer Media Group's U.S. publishing portfolio, including Soaps In Depth, facilitating the brand's ongoing digital operations under new ownership. In 2024, A360media merged with McClatchy Company, further integrating its operations.^[9] The shift prioritized web-based features, such as enhanced social media engagement and multimedia elements, to sustain audience interaction in an increasingly online media landscape.^[8] This adaptation allowed the publication to maintain its focus on comprehensive soap opera coverage without the constraints of print production.

Merger with Soap Opera Digest

On May 29, 2025, A360 Media announced the merger of Soaps In Depth into Soap Opera Digest, integrating the former's digital content and writers into the latter's platform to consolidate soap opera coverage under a single outlet.^[3]^[10] The merger aimed to streamline operations in response to declining soap opera audiences and the need for cost efficiencies, following challenges from the 2020 shift to digital-only publishing and subsequent industry layoffs amid magazine closures in 2025.^[11]^[10]^[12] Following the merger, the SoapsInDepth.com domain was redirected to SoapOperaDigest.com, ending Soaps In Depth's standalone digital presence, while key writers such as Chris Eades and Michelle Parkerton transitioned to the Soap Opera Digest staff to continue producing content.^[10]^[1] Legacy articles from Soaps In Depth were retained and made accessible via the unified platform.^[3] For fans, the integration provided unified coverage of all major daytime soaps in one digital destination, preserving the familiar style and expertise, with Soap Opera Digest planning to release special print issues quarterly to maintain some tangible engagement.^[3]^[13]

Editions

ABC Soaps In Depth

ABC Soaps In Depth was a biweekly magazine dedicated to providing in-depth coverage of ABC's daytime soap operas, primarily focusing on General Hospital, One Life to Live (until its cancellation in 2012), and All My Children (until its conclusion in 2011).^[14] The publication offered detailed story previews, episode recaps, and exclusive interviews with cast members, emphasizing the dramatic arcs and character developments unique to these series.^[4] Launched in 1997, it catered specifically to fans of ABC's lineup, which at the time also included Port Charles until its end in 2003.^[3] The magazine maintained a consistent biweekly schedule from its inception through May 2020, spanning a 23-year print run.^[5] Among the network-specific editions, the ABC version achieved the highest circulation, with figures reaching 268,065 copies for the period ending September 2000 and remaining above 79,000 subscribers as late as 2006.^[15]^[16] Distinct features of the edition included specialized columns recapping major events from Port Charles storylines, such as its supernatural arcs during the late 1990s and early 2000s, alongside targeted coverage of Daytime Emmy nominations and wins for ABC performers and productions.^[17] These elements highlighted the edition's role in celebrating ABC's contributions to daytime television, often incorporating fan-favorite segments like cast Q&As tied to award seasons. After the print edition concluded in May 2020, ABC-focused content shifted to the digital platform SoapsInDepth.com, where it provided ongoing previews, news, and interviews until the site's merger with Soap Opera Digest in May 2025.^[3] This transition preserved access to the edition's signature style amid the evolving media landscape for soap opera enthusiasts.

CBS Soaps In Depth

CBS Soaps In Depth was a biweekly magazine edition dedicated exclusively to the soap operas airing on CBS, providing in-depth coverage, previews, interviews, and behind-the-scenes insights tailored to fans of the network's daytime dramas. Launched in early 1997 as part of the Soaps In Depth series, it focused primarily on long-running series such as The Young and the Restless and The Bold and the Beautiful, while also featuring detailed analysis of As the World Turns until its cancellation in 2010 and Guiding Light until its end in 2009.^[1]^[18]^[19] The publication maintained strong readership throughout the 2000s, bolstered by the enduring popularity of CBS's soap franchises, reflecting its appeal among dedicated viewers. Signature elements included exclusive interviews with iconic actors, such as Eric Braeden, who portrayed Victor Newman on The Young and the Restless for over four decades, often exploring character arcs and personal milestones. Additionally, the magazine offered behind-the-scenes looks at key storylines, like intricate plots unfolding in Genoa City, the fictional setting central to The Young and the Restless, enhancing fans' engagement with ongoing narratives.^[20]^[21] Print publication of CBS Soaps In Depth continued biweekly until its final issue, dated April 27 to May 11, 2020, after which the edition shifted to a digital-only format on SoapsInDepth.com, sustaining focused coverage of CBS soaps through online articles and updates. This digital transition allowed the magazine to adapt to changing media consumption habits while maintaining its commitment to CBS-specific content, including actor profiles and plot spoilers, until the brand's merger with Soap Opera Digest in May 2025.^[3]^[1]

NBC Soaps In Depth

NBC Soaps In Depth was launched in 1997 as part of the initial rollout of the Soaps In Depth magazine series, which featured separate editions tailored to the daytime soap operas airing on ABC, CBS, and NBC.^[3]^[1] This edition specifically focused on NBC's lineup, providing in-depth coverage of Another World, Days of Our Lives, and Sunset Beach.^[5] The magazine offered features such as actor interviews, storyline recaps, and behind-the-scenes insights centered on these series, with a particular emphasis on the ongoing narratives in Days of Our Lives' fictional town of Salem during its early issues.^[4] In mid-1999, NBC introduced Passions, a supernatural-tinged soap opera that debuted on July 5, allowing the magazine to incorporate exclusive launch coverage and early episode breakdowns in its final months of publication.^[5] However, the edition's lifespan was short-lived, as it was discontinued in December 1999 following NBC's cancellations of Another World in March and Sunset Beach in December of that year, reducing the network's soap offerings to just Days of Our Lives and the newly launched Passions.^[4]^[11] This shift prompted the absorption of remaining NBC soap content into the ABC and CBS editions of Soaps In Depth.^[4] The NBC edition stood out for its network-specific format but struggled compared to its counterparts, ultimately ceasing after less than three years due to the diminishing scope of NBC's daytime drama slate.^[5]

Content and Features

Recurring Articles

Soaps In Depth magazines featured a core set of recurring columns that provided consistent updates and engagement for readers across all network editions, focusing on off-screen developments and behind-the-scenes insights applicable to multiple shows. The "News" section delivered timely reports on significant industry happenings, such as casting announcements and production updates, often spanning stories from various soaps within the edition's network. Similarly, the "Ins and Outs" column tracked cast changes, including arrivals, departures, and role recastings, offering readers a quick overview of shifts in the ensembles that could impact ongoing narratives.^[22] Previews and recaps formed another staple, with "Set Your DVR" highlighting must-watch episodes and key plot developments over the upcoming two weeks, helping fans prioritize viewing amid busy schedules.^[22] Weekly recaps summarized major storyline progressions for each covered soap, such as detailed breakdowns of arcs in The Young and the Restless or The Bold and the Beautiful in the CBS edition, ensuring accessibility for viewers who missed episodes. Interactive elements included fan polls, where readers voted on topics like favorite couples or plot twists, fostering community involvement and reflecting audience sentiments on current events. Regular interview formats, such as in-depth Q&A profiles with performers, explored career milestones, personal anecdotes, and insights into their characters, often under sections like "Up-Close Personal" that humanized soap stars.^[23] These recurring articles remained a reliable framework throughout the magazine's print run from its 1997 launch to the 2020 cessation, offering structural consistency despite evolving storylines and cast dynamics across the networks.^[1]^[22] While adapted slightly for show-specific contexts in network editions, the columns maintained a cross-soap focus to appeal broadly to dedicated fans.

Rotating and Special Articles

Soaps In Depth incorporated rotating features that varied across issues to provide fresh perspectives on soap opera culture, including alternate monthly articles focused on cast fashion trends and health topics linked to ongoing storylines. Holiday-themed content, such as recaps of Christmas episodes, appeared seasonally to engage readers with festive plot highlights.^[24] Special editions formed a key part of the magazine's output, with annual previews and recaps of the Daytime Emmy Awards offering in-depth analysis of nominations, winners, and behind-the-scenes insights starting from the publication's early years. Year-end "Best of" roundups, which highlighted top storylines, performances, and soaps of the year, were published annually from 1997 onward, often naming standout shows like The Bold and the Beautiful as the best in 2012.^[25]^[26]^[27] Event-driven pieces addressed significant industry developments, such as extensive coverage of the 2011 ABC soap cancellations of All My Children and One Life to Live, including interviews and fan reactions in subsequent issues. Milestones like the 50th anniversary of General Hospital in 2013 were commemorated with dedicated features revisiting classic moments and cast reflections.^[28]^[29] Following the cessation of print in 2020, digital expansions emphasized online-only specials, including virtual cast reunions and pandemic-era event coverage, which continued through 2025 until the merger with Soap Opera Digest. These adaptations allowed for timely, interactive content like live Emmy updates and anniversary tributes accessible via the website.^[1]^[3]

Show-Specific Coverage

Soaps In Depth structured its issues around dedicated sections for each soap opera within its network-specific editions, allocating substantial space to plot spoilers, in-depth character and actor analyses, and extensive photo spreads that highlighted key story developments and cast members.^[11]^[23] These elements allowed readers to delve into upcoming episodes and behind-the-scenes insights tailored to individual shows, such as detailed previews of dramatic arcs on ABC's General Hospital or CBS's The Bold and the Beautiful.^[11] Content was customized to the unique elements of each network's lineup, with NBC editions featuring Salem-centric spoilers for Days of Our Lives that teased twists in the town's intricate family rivalries, while CBS versions included visual family trees mapping the complex lineages of Genoa City's residents on The Young and the Restless.^[30]^[31] This approach ensured relevance to fans of specific series, emphasizing ongoing narratives like inheritance disputes or romantic entanglements without overlapping with general news columns.^[11] Following the cancellations of shows like Guiding Light in 2009 and As the World Turns in 2010, the magazine evolved by intensifying coverage of the remaining CBS soaps, such as expanding analyses and photo features for The Bold and the Beautiful to maintain reader engagement amid a shrinking daytime landscape.^[5] This adaptation preserved the publication's depth while reflecting the genre's contractions. Interactive elements further personalized the show-specific sections, incorporating fan letters that responded to current plotlines and "What Would You Do?" scenarios prompting readers to imagine alternatives in ongoing arcs, such as survival dilemmas or relationship choices faced by characters. These features fostered community involvement, often tying directly to episode previews in the respective soap's pages.^[11]

Publisher and Operations

Ownership Changes

Soaps In Depth was founded in 1997 by Bauer Publications, a subsidiary of the German-based Bauer Media Group, which handled its initial launch as a series of biweekly print magazines dedicated to soap operas on ABC, CBS, and NBC.^[1]^[4] Under Bauer's ownership, the publication expanded its print and early digital presence, focusing on in-depth coverage of daytime dramas through the early 2010s. Bauer Media Group retained control of Soaps In Depth until 2022, during which time the magazine faced industry challenges, including the cessation of its print editions in April 2020 amid the COVID-19 pandemic's impact on publishing.^[5]^[4] This shift to digital-only operations occurred while still under Bauer, allowing the brand to continue online content production and distribution.^[3] In January 2022, Bauer Media Group sold its remaining U.S. publishing assets, including Soaps In Depth, to A360media as part of a broader divestiture strategy to streamline international operations.^[3]^[32] A360media, formed in 2020 from the merger of American Media, Inc. and Accelerate360, assumed management of the brand's digital platform, overseeing content updates, website maintenance, and audience engagement through 2025.^[3] The ownership transition culminated in May 2025, when A360media merged Soaps In Depth with its fellow soap opera publication, Soap Opera Digest, integrating the brands under a unified digital platform to consolidate resources in the evolving media landscape.^[3] This internal merger marked the end of Soaps In Depth as a standalone entity while preserving its content archives and contributor expertise within A360media's portfolio.^[3]

Editorial Team and Production

The production model for Soaps In Depth's print editions emphasized high-quality photography, exclusive actor access, and timely reporting on plot developments, with biweekly issues alternating between networks. Circulation peaked in the early 2000s, reflecting the genre's popularity, before declining amid broader shifts in media consumption.^[8] Launched with editions for ABC, CBS, and NBC, the NBC edition was discontinued in December 1999 following the cancellation of Another World and Sunset Beach, after which production focused on alternating ABC and CBS editions.^[4] In April 2020, amid the COVID-19 pandemic and falling print advertising revenue, Bauer Media announced the cessation of all print editions, with the final ABC and CBS issues dated May 4, 2020, marking the end of a 23-year run for the physical magazine.^[8] Production transitioned fully to digital via SoapsInDepth.com, where the biweekly rhythm evolved into ongoing online updates, including daily news, photo galleries, and interactive features, supported by a smaller team focused on web optimization and social media engagement.^[1] This shift allowed continued operations under Bauer until the 2022 sale to A360media and through May 2025, when Soaps In Depth merged with Soap Opera Digest; the integration combined digital platforms, with Soaps In Depth's content archive and production workflow absorbed into the surviving publication's online infrastructure.^[3] The editorial team evolved alongside these changes, with founding contributions from Richard Simms, who helped launch the magazine in 1997 and later served as executive editor, overseeing content strategy and writer assignments during its print heyday.^[33] Dawn Owens held the role of Editor-in-Chief from at least the mid-2010s until the print shutdown, during which she managed editorial direction, coordinated with soap producers for exclusives, and announced the 2020 transition in a public statement emphasizing the publication's legacy.^[8] Post-print, Chris Eades emerged as a key figure, serving as senior editor of the website since 2015 after 15 years on the print staff; he handled digital production, including story curation and multimedia integration, before formally joining Soap Opera Digest's team following the 2025 merger.^[34] Supporting writers like Michelle Parkerton contributed features and interviews, ensuring continuity in voice and expertise as the outlet moved online, with her work later carrying over to the merged platform.^[1] The team's emphasis on insider access and fan-focused journalism remained central, drawing from long tenures that fostered deep industry relationships.

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