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Strauss Group

Strauss Group Ltd. is an Israeli multinational food and beverage corporation headquartered in Petah Tikva, Israel, and publicly traded on the Tel Aviv Stock Exchange under the ticker STRS.^[1] Founded in 1936 as a small dairy operation in Nahariya by Richard and Hilde Strauss, the company has grown into Israel's second-largest food manufacturer, with a 11.9% market share in the domestic food and beverage sector, and operates globally as one of the top five coffee companies worldwide, holding a 2.9% value market share in that category.^[2]^[3]^[1] In 2024, Strauss Group reported consolidated revenues of NIS 11.2 billion and employed 17,484 people across more than 20 countries, including major operations in Brazil through its joint venture Três Corações Alimentos S.A., which is the largest coffee producer in that market; in the first half of 2025, sales grew 13.5%.^[1]^[4] The company's portfolio spans several key segments, including Health & Wellness (dairy, dips, and spreads via partnerships like PepsiCo-Strauss and Danone), Fun & Indulgence (snacks, confectionery, and domestic coffee), International Coffee (roasted, ground, and capsule products), and Strauss Water (water filtration and purification systems).^[1] Strauss maintains 24 production sites worldwide and emphasizes innovation, sustainability, and its corporate purpose of "Nourishing a Better Tomorrow," with goals for 5% annual sales growth and a 10-12% EBIT margin by 2026.^[1] Notable strategic moves in recent years include the 2024 sale of its International Dips & Spreads business and holdings in Sabra and Obela, generating a net profit of NIS 356 million, alongside ongoing expansions in plant-based beverages and specialty coffees.^[1] Historically, Strauss Group's evolution traces back to the 1930s, when the Strauss family immigrated from Germany and established a dairy business amid the challenges of Mandatory Palestine, while parallel developments at Elite—a confectionery firm founded in 1933—laid the groundwork for future growth.^[3] The pivotal 1997 acquisition of Elite by Strauss transformed it into a dominant player in Israel's food industry, followed by the 2004 merger and 2007 rebranding to Strauss Group.^[3] Today, under the leadership of Chairperson Ofra Strauss (appointed in 2001), the company continues to prioritize ethical practices, such as animal welfare collaborations with organizations like PETA, while navigating global markets in regions including Europe, North America, Asia, and Latin America.^[1]^[3]^[5]

History

Founding and early development (1930s–1950s)

The Strauss Group's historical roots trace back to two parallel enterprises in the British Mandate of Palestine: the Strauss family's dairy operations and the Elite confectionery company. In 1933, Eliyahu Fromchenko, a Russian-born Jewish immigrant, teamed up with seven Zionist partners—including Eliyahu Kopilov, David Konikov, and others—to establish Elite's first chocolate and confectionery factory in Ramat Gan, near Tel Aviv.^[6] This venture began as a small-scale operation producing chocolates and candies, capitalizing on Fromchenko's prior experience in the confectionery trade from Latvia, and quickly positioned Elite as an early player in Israel's emerging food industry.^[3] Meanwhile, the Strauss family laid the foundation for what would become a leading dairy producer. In 1936, Dr. Richard Strauss, his wife Hilde, and their son Michael immigrated from Nazi Germany to Nahariya in northern Palestine, fleeing persecution and seeking to build a new life through agriculture.^[3] They initially set up a modest family-run cowshed on a small plot, focusing on milk production to support local needs amid the Mandate's developing economy. By 1939, with the cowshed expanding to about 20 cows, the family sold it to formalize operations as the Strauss Nahariya Dairy, a dedicated facility that began manufacturing fresh dairy products, including milk and the first local cream cheese using a Gervais recipe Michael had obtained from Switzerland during family travels.^[7]^[3] Early innovations highlighted the family's resourcefulness. In 1938, Hilde Strauss experimented with surplus milk to create whipped cream, which she combined with freshly picked strawberries from nearby fields; this simple dessert gained local acclaim and contributed to the family's dairy products receiving first prize from the British High Commissioner that year, recognizing their quality and hygiene standards.^[3] For Elite, wartime demands spurred diversification: in 1940, the company acquired the Priman factory, a producer of jams and canned vegetables primarily supplying the British army, enabling Elite to enter fruit preserves and broaden its portfolio beyond confectionery to meet rationing-era needs.^[8] Strauss Nahariya Dairy maintained a focus on core dairy farming and localized distribution throughout the late 1930s and 1940s, navigating the challenges of the British Mandate period and the transition to Israeli statehood in 1948. Operating from its Nahariya base, the dairy supplied fresh milk and cheeses to nearby communities and emerging settlements, emphasizing small-scale, family-driven production without extensive mechanization at the outset.^[9] By the mid-1950s, as Israel stabilized post-independence, Strauss began modest expansions in product variety while prioritizing regional reliability.^[10] Elite, too, evolved during this era, venturing into coffee by 1958 with the inauguration of an instant coffee plant in Safed—the first such facility in Israel—which rapidly made Elite instant coffee a staple in households, building on the company's established distribution networks.^[11]^[12] This move marked Elite's shift toward broader beverage production, complementing its confectionery roots amid growing consumer demand in the young nation.

Expansion and diversification (1960s–1990s)

During the 1960s and 1970s, both Strauss and Elite pursued strategic expansions to strengthen their positions in Israel's growing food market. Elite, under the leadership of its second generation following Eliyahu Fromchenko's death in 1962, acquired Café Co in Lod in 1963, enabling production of roast and ground coffees such as Zip, Chocolite, and Chocopele. This move complemented Elite's earlier entry into instant coffee in 1958, when it launched Israel's first domestic instant coffee production at a plant in Safed, quickly establishing the brand as a household staple. Meanwhile, Strauss, focusing on dairy innovations, formed a partnership with Groupe Danone in 1969, which facilitated the introduction of yogurt to the Israeli market in 1974 and the launch of "Dani," the country's first ready-to-eat pudding, in 1972. These developments marked Strauss's shift toward processed dairy products, building on its foundational milk and cheese operations.^[3] The Strauss family's leadership transitioned to the second generation in 1975, when siblings Michael and Raya Strauss assumed control following their father Richard's death, emphasizing dairy diversification and modern production techniques. Under their guidance, Strauss acquired Whitman Ice Cream in 1979, its largest competitor, which propelled the company into the frozen desserts category and led to the creation of "Milky," a chilled dairy dessert that became one of Israel's most successful products. This acquisition not only expanded Strauss's portfolio but also demonstrated effective merger strategies in a competitive sector. Concurrently, Elite merged with Lieber in 1970, solidifying its dominance in confectionery and coffee, while navigating Israel's economic landscape.^[3]^[13] In the 1980s, amid Israel's severe economic challenges including hyperinflation, Elite diversified its offerings in snacks and candies to maintain market share, introducing new confectionery lines and retail concepts like Sweet Minute shops in 1989. This period saw Elite's third generation, including David Mosevics and Avi Pelossof, take over in 1981, focusing on resilience through product innovation in core categories. Strauss continued its dairy focus, retaining key brands like Danone and Daniela after the 1982 dissolution of its partnership due to external pressures, while launching additional chilled innovations. By the early 1990s, Strauss entered the hummus market through the 1991 acquisition of the Mi Vami factory, rebranding it under the "Achla" label to capture demand for ready-to-eat salads. Elite further broadened into salty snacks in 1992 via a partnership with PepsiCo, introducing brands like Cheetos and Ruffles. As a precursor to deeper integration, the Strauss family acquired control of Elite in 1997.^[3]^[13]^[10]

Merger with Elite and global growth (2000s)

In 1997, the Strauss family, led by Michael Strauss, acquired a controlling interest in Elite Industries, Israel's leading coffee and confectionery producer, setting the stage for deeper integration between the two companies.^[3] This move positioned Strauss as Israel's second-largest food manufacturer at the time, combining its dairy expertise with Elite's strengths in packaged goods. By 2004, under the leadership of Ofra Strauss and Erez Vigodman, the full merger was completed, creating the Strauss-Elite Group through a share-swap agreement where Elite acquired 80% of Strauss's dairy operations and 100% of its salads business.^[14] The merged entity became Israel's second-largest food company and was publicly listed on the Tel Aviv Stock Exchange in March 2004, enhancing its access to capital for expansion.^[3] Concurrently, in 2000, the company constructed the Middle East's largest and most advanced dairy facility in Achihud, northern Israel, which significantly boosted production capacity for milk, cheese, and yogurt products under Michael Strauss's oversight before his retirement.^[3] The merger facilitated rapid global growth, beginning with key international acquisitions and partnerships in the mid-2000s. In 2005, Strauss formed a 50/50 joint venture with São Miguel to create Três Corações, Brazil's leading coffee company, securing a significant share of the local market and establishing a foothold in emerging economies.^[3] This was followed in 2005 by the acquisition of a 51% stake in New York-based Sabra Dipping Company, enabling the expansion of hummus and Mediterranean dips into North America and leveraging Strauss's expertise in salads and dairy-based products.^[3] That same year, Strauss formed a 50/50 joint venture with Danone to develop and market innovative dairy products, including yogurts, enhancing its health-focused portfolio through shared technology and distribution networks.^[3] Strauss Coffee, a core division post-merger, drove entry into Eastern European markets during the mid-2000s, building on earlier footholds from the 1990s. In 2005, the acquisition of MK Café in Poland granted Strauss an 18-19% share of the country's coffee market, while expansions into Romania, Russia, and the Balkans through plant acquisitions and local partnerships solidified its presence in the roast-and-ground coffee segment.^[3] By 2007, the company rebranded from Strauss-Elite to Strauss Group, adopting a unified global logo to streamline its international identity and support multinational operations across coffee, dairy, and snacks.^[15] These initiatives marked the transition from a primarily domestic player to a multinational enterprise, with international revenues growing significantly by the decade's end.

Recent developments and challenges (2010s–present)

In the 2010s, Strauss Group expanded its coffee operations in Brazil through its joint venture with Três Corações, achieving significant sales growth of approximately 18% in the first quarter of 2013, excluding green coffee and currency effects, which bolstered the company's international presence.^[16] The company faced a pivotal leadership transition in 2020 with the death of Michael Strauss, the longtime chairman and key figure in the family's business legacy, on October 17 at age 86, prompting discussions about the future governance of the family-controlled enterprise.^[17] The COVID-19 pandemic disrupted Strauss Group's supply chains starting in 2020, particularly affecting the Sabra division's operations in the U.S. due to restaurant closures and logistical challenges, though the company reported overall organic sales growth of 4.6% for the year amid heightened home consumption.^[18]^[19] In 2024, Strauss Group celebrated the 50th anniversary of yogurt production in Israel, marking five decades of collaboration with Danone since introducing the product to the local market, a milestone highlighted during industry events like the Dairy Festival.^[20] The 2023–2024 Israel-Hamas conflict posed ongoing operational challenges, leading to price increases on about 25% of products in early 2024 to offset raw material costs and supply disruptions, alongside workforce adjustments including 150 layoffs, while the company emphasized continuity in production and distribution.^[21]^[22] Strauss Group advanced its innovation in the early 2020s by launching plant-based dairy alternatives and inaugurating Michael's Campus, a new production facility in Ahihud named after the late Michael Strauss, which opened in 2025 to manufacture plant-based beverages, yogurts, and desserts using advanced technologies like precision fermentation for animal-free proteins.^[23]^[24] In October 2024, Israel's Competition Authority imposed a NIS 111 million fine on Strauss Group for entering an unauthorized merger agreement with Wyler Group in the plant-based products sector, marking one of the largest penalties for competition violations.^[25] In November 2024, Strauss Group sold its 50% stake in the Sabra and Obela joint venture to PepsiCo for approximately $244 million (NIS 900 million), relinquishing direct control over the U.S.-based dips business it had co-founded, to refocus on core operations.^[26] By 2025, the company demonstrated financial recovery in its earnings reports, with second-quarter sales rising 12% to NIS 3.1 billion and operating profit surging 61%, driven by rebounds in international coffee segments like Brazil and healthier demand in Israel, signaling resilience post-pandemic and conflict.^[27]

Business operations

Core divisions in Israel

Strauss Israel serves as the primary operational division of the Strauss Group within the country, overseeing the production, marketing, and distribution of a wide array of food and beverage products, including dairy, salads, and health-focused items, which collectively account for approximately 46.1% of the group's total global revenue of NIS 11.2 billion in 2024.^[1] This division operates through two main segments—Health & Wellness and Fun & Indulgence—employing around 5,800 people across 14 sites, including production plants and logistics centers, to maintain a strong domestic presence in the Israeli market.^[1] In 2024, Strauss Israel's total sales reached NIS 5.17 billion, reflecting its role as the group's largest revenue contributor and leader in key categories such as dairy and coffee.^[1] The Health & Wellness segment, which generated NIS 3.08 billion in sales in 2024, focuses on nutritious and fresh products tailored to health-conscious consumers, including yogurts, dairy desserts, nutritional bars, fresh salads, and pasta.^[1] This segment holds dominant market positions in Israel, with a 52.5% share in yogurts and 75.5% in dairy desserts, underscoring its leadership in the domestic dairy market where Strauss overall commands a significant portion behind only Tnuva.^[1]^[28] Production for dairy items is centered at advanced facilities such as the Achihud dairy plant in northern Israel, the largest and most technologically advanced in the Middle East, which also houses a new plant-based dairy production line operational since the second half of 2025, and the Nazareth (Nof HaGalil) site for additional dairy processing.^[29]^[23] The Fun & Indulgence segment emphasizes enjoyable treats and beverages, with sub-areas including snacks (NIS 1.26 billion in 2024 sales), ice cream, and confectionery, alongside the Israel Coffee unit (NIS 830 million in 2024).^[1] Iconic products in this segment include the Milky pudding, a chocolate-flavored dairy dessert combining whipped cream and cocoa, and Parra chocolate bars, which feature varieties like milk cream fillings and nougat, both produced under the Elite brand and cherished as nostalgic Israeli favorites.^[30]^[31] Salty snacks are marketed through a partnership with Frito-Lay, while ice cream falls under fresh foods. The Elite coffee brand dominates the Israeli market with 31.6% share in instant coffee and 62.4% in roasted and ground varieties, produced at dedicated facilities to support everyday indulgence.^[1]^[29] The Nazareth site also supports confectionery output, with an annual capacity of 43,700 tons.^[1]

International subsidiaries and joint ventures

Strauss Group's international operations are primarily conducted through its coffee and water subsidiaries, along with strategic joint ventures that emphasize expansion into emerging and developed markets outside Israel. These entities contribute significantly to the company's global footprint, with international activities accounting for approximately 50% of total sales in 2024 and continuing to grow into 2025.^[32]^[33] Strauss Coffee, a wholly owned subsidiary headquartered in Amsterdam, operates as one of the world's leading coffee companies, with key international activities in Central and Eastern Europe, including production and sales facilities in Romania and Poland. In Romania, the company maintains a local factory and holds a leading position in instant coffee while ranking second in roast and ground segments, supported by a workforce of 238 employees. In Poland, Strauss Coffee offers a comprehensive portfolio of roast and ground and instant coffees tailored to the developing market. The subsidiary also has presence in Russia, Ukraine, and Germany, and exports products to over 20 countries worldwide, driving revenue growth in local currencies across these regions. For fiscal year 2024, Strauss Coffee's international operations generated NIS 4,705 million in sales, a 7.9% increase year-over-year, bolstered by strong performance in Central Eastern Europe (up 19.6% in the first half of 2025). In the first half of 2025, international coffee sales reached NIS 2,924 million, reflecting 35.4% year-over-year growth.^[34]^[35]^[36]^[32]^[33]^[37] A cornerstone of Strauss Group's international strategy is its 50/50 joint venture with São Miguel Holding, forming Três Corações Alimentos S.A. in Brazil, established in 2005 and extended for an additional 20 years in recent agreements. This partnership has positioned Três Corações as the largest coffee company in Latin America, dominating retail and away-from-home channels across all coffee segments through acquisitions and organic growth. In fiscal year 2024, the joint venture contributed NIS 3,130 million to Strauss Group's revenue (reflecting its 50% share), up 13.4% year-over-year. Performance accelerated in 2025, with first-half sales at NIS 2,100 million (up 43.0%) and EBIT of NIS 118 million (up 129.4%), underscoring the venture's role in driving overall international coffee profitability.^[38]^[39]^[40]^[32]^[33] Strauss Water, another key subsidiary, focuses on water filtration and purification solutions, with significant international exposure through a 49% stake in the Haier Strauss Water (HSW) joint venture in China, active since 2009 in research, development, sales, and maintenance of residential water systems. The company retains operations in emerging markets, including India and South Africa, emphasizing point-of-use purification technologies. In fiscal year 2024, Strauss Water's global sales reached NIS 848 million, up 5.3%, while HSW in China reported NIS 919 million in revenue (100% basis), up 10.0%. First-half 2025 sales for HSW stood at equivalent to NIS 463 million (100% basis), up 3.8% year-over-year.^[41]^[32]^[33] Historically, Strauss Group pursued international growth in dips and spreads through a 50/50 joint venture with PepsiCo, launched in 2008 as Sabra Dipping Company LLC for the U.S. and Canada, and expanded in 2011 to markets outside North America under Obela, targeting regions like Mexico and Australia. The partnership enabled the introduction of healthier hummus and spreads globally, leveraging combined expertise in production and distribution. In November 2024, Strauss divested its 50% stake in Sabra and Obela to PepsiCo for NIS 891 million, realizing net income of NIS 356 million and net cash flow of NIS 723 million, as part of a strategic refocus on core coffee and water businesses.^[42]^[43]^[32] Additional partnerships, such as those with PepsiCo for international dips expansion and potential dairy innovations through historical ties like Danone, have supported product diversification abroad, though the company now prioritizes its established coffee and water platforms for sustained global impact.^[44]^[45]

Products and brands

Dairy and health-focused items

Strauss Group's dairy division is a cornerstone of its operations in Israel, producing a wide range of fresh dairy products rooted in high-quality local agriculture. The portfolio includes yogurts, dairy desserts, and soft cheeses, with a strong emphasis on health-oriented variants such as low-fat and probiotic options. Through its partnership with Danone, established in 2006 when Danone acquired a 20% stake in Strauss Dairies, the company has introduced premium lines like Activia probiotic yogurts, which support digestive health, and Actimel nutritional yogurt drinks enriched with probiotics.^[46]^[45]^[47] Key brands within the dairy segment feature Strauss yogurts in varieties including plain, fruit-flavored, low-fat, and probiotic formulations, alongside Milku (also known as Milky), a popular dairy dessert combining chocolate pudding with whipped cream that has been a bestseller since its launch in 1979. Soft cheeses are offered under brands like Gamadim, which includes mini portions of sweet soft white cheese blended with fruit purees, targeted at children and families. These products prioritize nutritional enhancement, such as reduced sugar and added calcium, aligning with consumer demand for healthier dairy choices.^[46]^[30]^[48] The health-focused lineup extends beyond traditional dairy to include cereal bars under the Energy brand, formulated with oats, wheat, dietary fiber, iron, and B vitamins to promote satiety and energy. Nutritional shakes, such as the probiotic-rich Actimel, provide convenient sources of vitamins and minerals. Additionally, Strauss Salads offers fresh-cut vegetables and ready-to-eat salads, emphasizing packaged fresh produce for balanced nutrition. These items reflect Strauss's commitment to functional foods that reduce saturated fats and incorporate probiotics for gut health.^[49]^[47]^[50] Innovations in the dairy sector include a 50-year history of yogurt production in Israel, beginning with the establishment of Strauss Dairy in Nahariya and evolving into advanced probiotic and low-fat offerings. In the 2020s, the company expanded into animal-free dairy alternatives with the launch of the CowFree line in 2025, featuring precision-fermented dairy proteins like animal-free beta-lactoglobulin for milk and cheese substitutes. This move addresses growing demand for sustainable, non-animal options while maintaining familiar tastes and textures. As one of Israel's leading dairy producers, Strauss holds a significant market position, with its dairy operations contributing substantially to the group's overall sales in the competitive Israeli market.^[20]^[51]^[1]

Coffee, snacks, and beverages

Strauss Group's coffee portfolio centers on the Elite brand, which pioneered instant coffee production in Israel when it launched in 1958 with the inauguration of a dedicated plant in Safed.^[3]^[12] The brand offers a range of instant and ground coffee varieties, including robust blends that have maintained strong market presence through innovative roasting and packaging techniques.^[52] Complementing this, Elite Turkish Coffee employs a specialized process to preserve its traditional aroma and flavor, though recent packaging updates have shifted emphasis to patriotic themes amid geopolitical sensitivities.^[53]^[54] Internationally, Strauss Coffee, a key subsidiary, handles procurement, blending, roasting, and grinding of high-quality green coffee for diverse markets, exporting products and operating under brands like Doncafé in regions such as Eastern Europe.^[12]^[2] In the snacks category, Strauss collaborates with PepsiCo through a joint venture to produce and market salty snacks under the Frito-Lay umbrella, featuring popular items like Cheetos corn chips made from corn without artificial colors or preservatives, alongside various flavored editions.^[55]^[56] For confectionery, the Parra chocolate brand, originally launched in 1934 as Shamnunit and rebranded in the 1950s with its iconic cow imagery, offers classic milk chocolate bars in varieties such as hazelnut, nougat-filled, and those with puffed rice or popping candy.^[31]^[57] Ice cream production draws from the legacy of the Whitman acquisition, where Strauss integrated Whitman's facilities to expand its indulgent frozen treats lineup, focusing on merger-driven efficiencies in manufacturing.^[3] Strauss extends its indulgent offerings to beverages through flavored milks and whipped creams, exemplified by strawberry cream products that blend fresh fruit elements with creamy bases for dessert-like appeal.^[3] These items, rooted in early innovations like Hilde Strauss's homemade whipped cream paired with field-picked strawberries, emphasize simple, high-quality ingredients for everyday enjoyment.^[3]^[28] The company's global reach in this segment is bolstered by coffee exports and strategic partnerships, notably the Três Corações joint venture in Brazil with São Miguel, which produces a wide array of coffee products including roast-and-ground, soluble, cappuccino, espresso, and capsules, positioning it as Brazil's leading coffee provider across retail and away-from-home channels.^[39]^[38] This venture, holding 50% ownership for Strauss, facilitates innovation and market expansion in Latin America while supporting worldwide green coffee exports.^[58] In the first half of 2025, the coffee segment drove overall sales growth of 13.5% to NIS 6.1 billion, with international coffee operations surging 33% due to strong performance in Brazil and pricing strategies.^[59]^[60]

Other categories including water and plant-based

Strauss Water operates as a key division of the Strauss Group, specializing in home and office water filtration systems, coolers, and advanced purification technologies designed to provide clean drinking water solutions. Its flagship product, the Tami 4 filtration system, employs multi-stage filtration to remove impurities and contaminants, serving both residential and commercial markets in Israel and beyond.^[61] Through a joint venture established in 2011 with China's Haier Group, Strauss Water has expanded its reach in Asia, leveraging Haier's distribution network to market purification systems tailored for point-of-use applications in households and offices.^[61] The division is active in over 20 countries across five continents, including partnerships like the one with Culligan in the UK under the Virgin Pure brand, which focuses on water treatment and dispensing solutions.^[61] In the plant-based category, Strauss Group has developed a range of non-dairy alternatives targeting vegan and health-conscious consumers, with significant advancements in the 2020s. The company launched the ONLY brand, a dairy-free and soy-free yogurt alternative made from natural ingredients, emphasizing clean-label formulations.^[62] In 2021, Strauss entered the tofu market to bolster its plant-based offerings, providing soy-based protein options as sustainable dairy substitutes.^[63] By 2025, a state-of-the-art facility at Michael's Campus began producing plant-based beverages, yogurts, and desserts, integrating innovative food technology to meet growing demand for vegan-friendly products with familiar textures and flavors.^[23] The group's miscellaneous product lines include traditional items acquired through its merger with Elite and subsequent expansions. Confitures, or natural jams, preserve the taste and aroma of ripe fruits using minimal processing, tracing back to Elite's early confectionery heritage while aligning with modern preferences for fruit-based spreads.^[64] Strauss also produces pasta under its core brands, offering a variety of fresh and packaged options for everyday meals.^[65] Additionally, the fresh vegetables segment features pre-cut vegetables, facilitating convenient preparation and reducing food waste in consumer kitchens.^[66] Strauss Group's innovations in these categories emphasize sustainability, particularly through reduced-plastic packaging initiatives. For instance, the company has introduced lightweight PET bottles for certain products, cutting plastic usage by 25% while maintaining product integrity.^[67] These efforts extend to compostable materials, such as plant-based plastic cups and lids in select lines, certified for biodegradability to minimize environmental impact.^[68] The water segment has seen steady growth amid rising global concerns over water scarcity, with revenues reaching NIS 848 million in 2024, a 5.3% increase from the prior year, driven by expanded installations and international demand.^[32] In the first quarter of 2025, sales grew 6.9% to NIS 206 million, reflecting adaptation to challenges like projected urban water scarcity affecting 1.7–2.4 billion people by 2050 and broader climate-driven deficits.^[69]^[70] This expansion underscores Strauss Water's role in promoting accessible hydration solutions in water-stressed regions.

Corporate affairs

Leadership and governance

Strauss Group's leadership has been shaped by the influence of the founding family since the establishment of the Strauss dairy in 1939. Michael Strauss (1936–2020), son of the company's founders Richard and Hilde Strauss, served as a pivotal figure in its expansion, becoming president and chairman in 1991 after leading the acquisition of Elite in 1997 and the subsequent formal merger in 2004, which transformed it into a major multinational food and beverage corporation.^[17]^[71] Under his guidance, the company diversified into dairy, coffee, and international markets, establishing it as one of Israel's largest publicly traded firms.^[3] As of 2025, Shai Babad serves as President and CEO of Strauss Group, having been appointed in December 2022. Babad brings extensive experience in finance and operations, including his role as Director General of the Israel Ministry of Finance from 2015 to 2020, where he oversaw economic policy and budgeting, as well as prior positions as CEO of Blue Square Israel and in senior roles at the Ministry of Communications.^[72]^[73] His educational background includes a BSc in Economics and Law from the Hebrew University of Jerusalem, an MSc in Finance and Economics from the London School of Economics, and executive education at Harvard.^[74] The executive team includes key figures supporting strategic operations across divisions. Tobi Fischbein is the Chief Financial Officer, appointed in 2025 after serving as CFO of Bezeq Group from 2021 to 2025; she holds an MPA/ID from Harvard Kennedy School and MA/BA degrees in Economics from Tel Aviv University.^[73]^[74] Lee Singer Snir serves as Director, Head of Sustainability and Social Impact, leading global efforts in environmental and social responsibility initiatives.^[75] For core divisions, Raanan Kovalsky heads Strauss Israel, overseeing domestic dairy, health, and snack operations as of 2023, while Zion Balas leads Strauss Coffee, managing international coffee production and sales in over 20 countries.^[76]^[77]^[78] The Board of Directors, comprising 11 members, is chaired by Ofra Strauss, a family representative and daughter of Michael Strauss, who has held the position since 2001.^[79]^[74] Other family involvement includes Adi Strauss, son of Michael Strauss and a board member since 2018.^[79] The board features a mix of independent directors with expertise in finance, law, and regulation, such as Dalia Lev (former executive at Bank Hapoalim), Dorit Salinger (former Israel Securities Authority Commissioner), and Galia Maor (former Bank Leumi CEO), ensuring diverse oversight.^[79] Strauss Group's governance structure complies with the Tel Aviv Stock Exchange (TASE) regulations as a TA-35 Index constituent, emphasizing transparency, audit committees, and risk management through six specialized board committees: Audit, Financial Statements, Remuneration, Finance and Investments, HR, Nominations & Corporate Governance, and Sustainability.^[80]^[1] The Strauss family maintains controlling interest with approximately 53% ownership via Strauss Holdings, balancing family legacy with professional independence in decision-making.^[81]

Financial performance and stock information

In 2024, Strauss Group achieved total revenues of NIS 11.2 billion, marking a 6.2% increase from the previous year, driven by growth across its core segments despite economic headwinds.^[32] The company's operations in Israel contributed NIS 5.17 billion, or approximately 46% of total revenues, while international activities, including coffee and water businesses, accounted for the remaining 54%.^[32] Operating profit for the year stood at NIS 752 million, representing 6.7% of sales, though it declined 2.6% year-over-year due to rising raw material costs.^[32] Performance improved in the first half of 2025, with group net sales reaching NIS 6.1 billion, a 13.5% rise compared to the same period in 2024, largely propelled by the international coffee segment's 33% sales increase.^[60] In the second quarter alone, sales grew 11.5% to NIS 3.1 billion, while operating profit surged 61% year-over-year, reflecting effective pricing strategies and operational efficiencies.^[27] The divestiture of its stake in Sabra and Obela to PepsiCo in 2024 for NIS 891 million generated net cash flow of NIS 723 million, bolstering liquidity and supporting strategic portfolio adjustments.^[82] Strauss Group's shares are traded on the Tel Aviv Stock Exchange under the ticker STRS, with a market capitalization of approximately NIS 10.8 billion as of November 2025.^[83] The company faced notable challenges in 2023 and 2024, including inflationary pressures on raw materials that eroded margins and conflict-related disruptions in Israel, which complicated supply chains and increased operational costs amid the ongoing war.^[32] Despite these, the group maintained business continuity and demonstrated resilience through diversified international exposure.^[84] Strauss Group publishes annual ESG reports, with the 2024 edition highlighting a 16% reduction in Scope 1 and 2 greenhouse gas emissions compared to the previous year, alongside advancements in sustainable sourcing such as 74% local supplier procurement in Israel and 100% participation of milk suppliers in sustainable dairy programs.^[85] The report emphasizes the company's integration of environmental stewardship into operations, including water reuse technologies that recycled 80% of manufacturing water for irrigation at Israeli sites and waste-to-energy initiatives at facilities like the coffee plant in Germany, which utilizes spent coffee grounds for energy production.^[85] Key initiatives include a shift toward plant-based products, exemplified by the 2025 launch of a LEED Gold-certified facility at Michael's Campus in Ahihud, Israel, dedicated to producing plant-based milk and yogurts, contributing to 34.5% of Strauss Israel's portfolio being vegan options.^[23]^[85] Through its Strauss Water subsidiary, the group promotes water conservation by providing advanced filtration systems that have saved an estimated 4 billion plastic bottles annually worldwide, while internal efforts reduced total water withdrawal by 15% in 2024.^[85] These efforts align with broader environmental commitments, such as achieving 100% renewable electricity at Israeli sites and zero industrial waste to landfill by 2030.^[85] On the social front, Strauss Group maintains partnerships with organizations like Leket Israel, through which it donated 615 tons of food and NIS 9.5 million in products in 2024 to support food security, and established a NIS 14 million aid fund to assist 195 farmers in the Gaza Envelope region following the 2023 conflict, enhancing agricultural resilience in southern Israel.^[86]^[85] The company invested NIS 20.7 million in community programs, including emergency aid and employee volunteering totaling 16,725 hours, while promoting gender equality with 48% of management roles held by women.^[85] Long-term goals include net-zero emissions by 2050 and 100% recyclable packaging across Israeli operations by 2030, with 85% of packaging already recyclable in 2024 through innovations like thinner films and mono-material laminates that saved 33 tons of plastic in snacks alone.^[18]^[85] Employing over 17,000 people globally as of 2024, Strauss Group fosters community impact by prioritizing upskilling for 90% of frontline workers and supporting local agriculture, such as through the Florada Project in Brazil, which trains women coffee farmers and returns 100% of profits to them.^[87]^[85]

References

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Strauss was founded in the '30s, with Elite being founded in the same period of time. שמנונית- תעשיית שוקולדה וסוכריות עלית בע"מ ...
[4]
1933 - Strauss Group
Together, they establish Elite's first chocolate and confectionery factory in Ramat Gan ... Eliyahu Fromchenko teams up with 7 Zionist partners – Eliyahu Kopilov, ...Missing: Israel roasting
[5]
[PDF] Michael-Strauss-Death-Oct-2020-ENG.pdf
In 1972 he established a modern plant in Nahariya for the production of yogurt and dairy desserts, under joint ownership with Gervais-Danone. The new ...Missing: cream recipe<|separator|>
[6]
1940 - Strauss Group
Elite begins to manufacture jam. Elite acquired the Priman factory, which manufactured jams and canned vegetables, mainly for the British army.
[7]
The Food Industry in Eretz Israel - Strauss
In 1939, the Strauss family decided to sell their small dairy barn and founded the Strauss Dairy factory in Nahariya. In the 1940's, when many new towns were ...Missing: Mandate local distribution
[8]
Strauss-Elite Group | Encyclopedia.com
... Strauss arrived in Israel from Germany in 1936. The Strauss's founded a dairy farm in Nahariya, and began producing milk, cheeses, and other dairy products.Missing: Mandate local
[9]
1958 - Strauss Group
Elite made a daring decision to manufacture instant coffee in Israel, and in May, the instant coffee plant in Safed was inaugurated. Success was immediate, and ...Missing: introduction | Show results with:introduction
[10]
Company History | About Us - Strauss Coffee
Elite, founded in the 1930s, entered coffee in 1958. Strauss acquired a stake in 1990s, and the merger of Elite and Strauss formed Strauss Group in 2004.
[11]
History of Strauss-Elite Group – FundingUniverse
Merging two of Israel's oldest and largest food companies in 2004, the Strauss-Elite Group has become that country's second-largest food company, behind Ofeh.
[12]
Strauss, Elite Sign Merger Agreement - Haaretz Com
Jan 29, 2004 · Elite Industries (TASE: ELEI) and the family-owned Strauss group signed a merger agreement Tuesday night. Both companies' boards of ...
[13]
Strauss Elite changes name to Strauss
Feb 8, 2007 · Tel Aviv, February 8, 2007 – Strauss-Elite (STEL.TA) announced today that the company's Board of Directors has approved the change of the ...
[14]
Financial Reports Q1 2013 - Strauss Group
The growth in Três Corações's sales in the first quarter of 2013 excluding green coffee sales and the currency impact was approximately 18% compared to the ...
[15]
Michael Strauss, Leading Israeli Businessman, Dies at 86 - Haaretz
Oct 17, 2020 · Prominent businessman Michael Strauss, one of the owners and former chairmen of the second-largest food products manufacturer in Israel, died on Saturday. He ...
[16]
[PDF] BEYOND THE MASK - Strauss Israel – Investor Relations
In 2019, we embarked on the development of a new sustainability strategy for Strauss Group. After assessing and identifying the global trends, and analyzing ...
[17]
Strauss Group wraps up a successful 2020 with 4.6% organic growth
Mar 22, 2021 · Sabra also experienced supply chain difficulties as a result of the pandemic. The company ended 2020 with sales of NIS 1.3 billion, an organic ...
[18]
Yogurt celebrates its fiftieth anniversary in Israel - Strauss Group
In 1970, the Strauss family signed a partnership with the global Groupe Danone, which granted them access to Danone's professional knowhow, and in 1974 ...
[19]
Amid war, Strauss to hike prices of 25% of its products, lay off 150 ...
Jan 15, 2024 · Strauss olive oil, chocolate bars, hummus and other items will cost more starting Feb. 1 to offset high costs of raw materials; layoffs won't affect reservists ...
[20]
Israeli foodmaker Strauss says 'maintaining continuity' during war
Nov 30, 2023 · Israeli foodmaker Strauss Group said on Thursday it was managing well during Israel's war with Hamas after it posted a sharp rise in ...Missing: 2024 operations
[21]
Strauss Group unveils state-of-the-art plant-based dairy facility at ...
Oct 21, 2025 · Strauss Group is currently inaugurating a new plant-based dairy production facility, forming part of Michael's Campus in Achihud in Northern ...Missing: family second generation Rina
[22]
2025 - Strauss Group
Inaugurating “Michael's Campus”, named after Michael-Strauss, in Ahihud. The opening of Michael's Campus is the realization of Michael Strauss's vision.Missing: inauguration | Show results with:inauguration
[23]
Strauss Group announced today the sale of its holdings in Sabra ...
Nov 22, 2024 · PepsiCo will acquire Strauss's share in the operation (50%) for approximately NIS 900 million. In 2005, Strauss acquired 51% of Sabra's ...
[24]
Strauss Group Reports Second Quarter & First Half 2025 Results
Aug 26, 2025 · Strauss Group Reports First Quarter 2025 Results: Revenues up 15.5%, reaching NIS 3 billion Operating profit amounted to NIS 181 million[1].Missing: recovery | Show results with:recovery<|control11|><|separator|>
[25]
Strauss Group's rocky road back: A look into the future of Strauss
Feb 11, 2024 · What began as a small dairy set up by Hilda and Richard Strauss in the yard of their home in Nahariya in 1939, after they immigrated from ...
[26]
Strauss Israel
Strauss Group is a leading global food and beverage company with a rich history of over 80 years. Founded in Israel in 1939, the company has since expanded ...
[27]
Milky - Strauss Group
Milky, the perfect combination of chocolate and whipped cream. The only one that is Irresistible! Milky creates that special moment of pure, unadulterated ...Missing: Parra bars
[28]
Parra Chocolate - Strauss Group
The family is joined by dark chocolate, white chocolate and cookies, chocolate with a milk cream filling, chocolate with a nougat filling, and other bars with ...Missing: pudding | Show results with:pudding
[29]
[PDF] Strauss Group Reports Fourth Quarter and Full Year 2024 Results
Mar 25, 2025 · Strauss concluded the fourth quarter of 2024 with revenue of NIS 2.9 billion, reflecting 6.6% growth compared to the corresponding quarter last ...Missing: countries | Show results with:countries
[30]
[PDF] Operating Profit up 61% in the Quarter while Sales Grew 12%
Strauss International Coffee sales in Q2-2025 reached NIS 1.5 billion, up 27.4% y-o-y. EBIT increased by 67%, reaching NIS 102 million, 6.7% of sales. Sales in ...
[31]
Romania | Global Presences - Strauss Coffee
Strauss has a local factory in Romania, is the only multinational with one, and is #2 in roast/ground, leading in instant coffee. They have 238 employees and ...Missing: Eastern Europe
[32]
Poland | Global Presences - Strauss Coffee
Poland is a traditional yet developing coffee market. Strauss Café Poland offers a full portfolio of roast and ground, as well as instant coffees.Missing: Eastern Europe exports
[33]
Global Presence - Strauss Coffee
Strauss Coffee began operations in Brazil in 2000. In December 2005 we merged with a company belonging to the São Miguel Group.Missing: entry Eastern mid-
[34]
Strauss Group Reports First Quarter 2025 Results: Revenues up ...
May 28, 2025 · Fun & Indulgence (Israel Coffee) segment sales reached NIS 260 million, up 19.4%, yoy, with the segment's operating profit reaching NIS 41 ...
[35]
Brazil - Strauss Group
In 2005, Strauss Coffee B.V. and São Miguel Holding, a family-owned company led by the Lima brothers, entered into a 50/50 Joint Venture which eventually became ...Missing: date | Show results with:date
[36]
Brazil | Global Presences - Strauss Coffee
In 2013 the company created a JV with Cafitaly to produce Tres capsules in Brazil and South America. Três Corações sources its green coffee directly in Brazil, ...Missing: expansion | Show results with:expansion
[37]
Strauss Group and São Miguel extend partnership in Brazilian Três ...
Strauss Group and São Miguel extend partnership in Brazilian Três Corações Alimentos S/A coffee joint venture for 20 more years ...
[38]
China - Strauss Group
Strauss has been active in China since 2009 through a joint venture between Strauss Water and the Chinese home appliances and consumer electronics giant, Haier ...Missing: international subsidiaries<|control11|><|separator|>
[39]
PepsiCo and Strauss launch the global expansion of their dips and ...
Jun 12, 2012 · The companies expanded their relationship in 2011 through a joint venture focused on markets outside North America, starting in Mexico. The ...
[40]
PEPSICO TO ACQUIRE FULL OWNERSHIP OF SABRA AND OBELA
Nov 22, 2024 · 22, 2024 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) today announced its agreement to acquire the remaining 50% interest in Sabra Dipping ...Missing: divestment | Show results with:divestment
[41]
PepsiCo - Strauss Group
Strauss and PepsiCo have worked in collaboration for over 20 years. The partnership began in 1990 with PepsiCo Frito-Lay in the salty snacks operation.
[42]
Danone - Strauss Group
Strauss and Danone have a long-standing relationship since the 1970s, with Danone purchasing 20% of Strauss Health and granting know-how, and Strauss marketing ...
[43]
Dairy - Strauss Group
Strauss has manufactured and delivered advanced, diverse products, grounded in Israeli agriculture's high-quality dairy industry.Missing: yogurt soft
[44]
Strauss Group: Healthy Food Choices
Strauss Group reduces salt, sugar, and saturated fats, offers low-calorie options, uses probiotics, and provides functional foods like Actimel, Activia, and ...Missing: cereal | Show results with:cereal
[45]
Strauss Dairy
Israel's original “Mom & Pop” dairy, the company's roots were planted in 1936 by Richard & Hilda Strauss who fled Nazi Germany and set up a small family farm in ...
[46]
Energy - Strauss Group
All our new bars are enriched with iron and three vitamins of the B group, and contain assorted cereals and dietary fiber which boost feelings of fullness.Missing: Salads | Show results with:Salads
[47]
Strauss Brand
Strauss is our corporate brand, but it is also a consumer brand that is active in 7 categories: cheese, dairy chilled desserts, pasta, packaged fresh vegetables ...Missing: cereal Salads
[48]
Strauss Group launches CowFree line with precision-fermented ...
Sep 10, 2025 · Strauss Group has launched CowFree, a new line of products made with animal-free dairy proteins, marking the first time such offerings have ...Missing: 2020s | Show results with:2020s
[49]
Strauss Coffee: Passion For Coffee
Strauss Coffee procures, blends, roasts and grinds high-quality green coffee into coffee products that satisfy the most diverse local and individual tastes.Poland · Romania · Elite Coffee · Our BrandsMissing: Eastern Europe exports
[50]
Turkish Coffee - Strauss Group
Elite Turkish Coffee has been manufactured for years, using a special process that preserves the authentic flavor and aroma over time.Missing: international | Show results with:international
[51]
Strauss replaces 'Turkish coffee' branding with patriotic slogans
Dec 25, 2023 · Strauss has announced a new packaging line for one of its most well known products, Elite Turkish coffee, due to public distaste for Turkey ...Missing: international | Show results with:international
[52]
Cheetos - Strauss Group
All Cheetos products are made of corn and contain no artificial food coloring or preservatives. Along with the existing flavors, a variety of special editions ...Missing: JV Parra chocolate Whitman ice cream
[53]
Salty Snacks - Strauss Group
Strauss manufactures its salty snack products in collaboration with the international corporation, PepsiCo, under the Frito-Lay brand name. Although our salty ...Missing: JV Parra Whitman ice cream
[54]
Parra Chocolate - Strauss Group
Milk, Milk with Hazelnuts, Milk with Dragées (Chocolate Lentils), Milk with Popping Candy, Milk with Puffed Rice, Milk with Nougat Filling, ...
[55]
Três Corações Group Acquires Mitsui Alimentos' Roast and Ground ...
Feb 18, 2020 · Tres Coracoes (3C) is a joint venture equally held by Strauss Coffee and the Sao Miguel FIP, owned by the Lima family. Strauss Group CEO ...Missing: date | Show results with:date
[56]
Strauss Group publishes positive half-year 2025 financial results
Aug 27, 2025 · Strauss Group has published its Q2 and H1 2025 financial results, with strong growth lead by higher pricing in its Coffee International ...
[57]
Strauss Group reports 13.5% sales growth in H1 2025 driven by ...
Aug 28, 2025 · The Coffee International segment emerged as a key driver, recording a 33% increase in sales and more than doubling its operating profit. The ...
[58]
Strauss Water
Strauss Water and Haier have collaborated to develop and market water purification systems ... partnership with Culligan, a leading water treatment company ...
[59]
Foodtech Innovation - Strauss Group
The brand is called ONLY and it is a dairy-free, soy-free, clean label yogurt alternative which uses only natural ingredients.
[60]
[PDF] CONVENIENCE TRANSLATION The Hebrew version is the binding ...
Jul 27, 2021 · Strauss is entering the tofu category for the first time, giving its business in the plant-based product category a further boost.
[61]
Confitures - Strauss Group
Honey & Confitures · Olive Oil · Pasta · Salty Snacks · Water. Confitures. Natural Confitures retain the wonderful taste and aroma of the ripe fruit at peak ...
[62]
Strauss Group: Home Page
Business Overview · Global Presence · Corporate Governance · Board of Directors · Management · Board Committees · Policies · Our Purpose · Corporate Brand Story ...Our Brands · About Us · Strauss Coffee B.V. · History and Legacy
[63]
Fresh Vegetables - Strauss Group
Honey & Confitures · Olive Oil · Pasta · Salty Snacks · Water. Fresh Vegetables. The ... Investor relations at Strauss Group. Click here. Join our journey. Click ...
[64]
Environmental Stewardship - Strauss Group
Reducing the weight of plastic bottles. Yotvata Choco Drink – now in lightweight PET bottles with 25% less plastic. ... In 2012, @StraussGroup reduced water ...Missing: segment | Show results with:segment
[65]
Environment - Strauss Group
Reduce consumption of energy, water and packaging materials by 15% per ton of product by end 2020. • Reduce greenhouse gas emissions per ton of product by ...Missing: segment | Show results with:segment
[66]
Strauss Group Reports First Quarter 2025 Results: Revenues up ...
May 28, 2025 · Strauss Water – 6.9% growth in Q1 2025. Strauss Water continued to grow in the first quarter of 2025, reaching revenues of NIS 206 million ...Missing: division | Show results with:division
[67]
[PDF] 2030 Water Strategy | As of 2025 - Levi Strauss
Oct 23, 2025 · By 2030, 40% of global freshwater needs will likely go unmet1 and by 2025, up to 2.4 billion people will face water shortages.2 In a 2025 ...
[68]
Israeli industrialist Michael Strauss dies at 86 | The Jerusalem Post
Oct 18, 2020 · He is the former chairman of the Strauss Group and was one of the founders and pivotal developers of the company. Under his leadership, the ...
[69]
Israel foodmaker Strauss Group names Shai Babad as CEO | Reuters
Oct 27, 2022 · Israeli foodmaker Strauss Group has named former Finance Ministry official Shai Babad as its new chief executive effective Dec. 1, the company ...
[70]
Management - Strauss Group
Shai Babad. CEO of Strauss Group ; Ronen Zohar. Deputy CEO, Strauss Group ; Tobi Fischbein. CFO Strauss Group ; Hila Mukevisius. SVP HR, Strauss Group ; Yael Nevo.
[71]
Structure & Management - Strauss Group
In 1997, following the merger with Elite, he returned to manage Elite Coffee and also managed the Company's entire institutional market operation in Amsterdam.
[72]
Strauss Group Publishes 2022 Sustainability Report
Apr 1, 2023 · Strauss Group CEO Shai Babad: · Strauss Group VP Communications, Corporate Brand & Sustainability Osnat Golan: · Key Report Data · Environment.
[73]
Zion Balas appointed CEO of Strauss Coffee
Zion Balas appointed CEO of Strauss Coffee – Strauss Israel – Investor Relations.
[74]
Leadership Team - Strauss Group - The Org
Shai Babad. CEO · Yael Nevo's profile picture. Yael Nevo. EVP, General Counsel & Corporate Secretary · Zion Balas' profile picture. Zion Balas. CEO, Strauss ...
[75]
Board of Directors - Strauss Group
Ms. Dalia Lev is returning for another term of office on Strauss Group's board of directors after a two-year cooling off period. Ms. Lev holds a bachelor's ...Missing: representative | Show results with:representative
[76]
Board Committees - Strauss Group
The Strauss Group has six board committees: Audit, Financial Statements, Remuneration, Finance and Investments, HR, Nominations & Corporate Governance, and ...Missing: practices | Show results with:practices
[77]
Company Strauss Group Ltd. - MarketScreener
Number of employees: 17,484. Sales by Activity: Strauss Group Ltd. Fiscal ... 73, 2024-04-07. Composition of the Board of Directors. Shareholders: Strauss ...
[78]
Strauss Group Reports Fourth Quarter and Full Year 2024 Results
Mar 25, 2025 · Strauss divested its holding in Sabra and Obela for NIS 891 million, net income of NIS 356 million and net cash flow of NIS 723 million.Missing: divisions | Show results with:divisions
[79]
Strauss Group Ltd. (STRS.TA) Stock Price, News, Quote & History
It offers yogurts, dairy desserts, soft cheeses, flavored milk beverages, soft ... Strauss to ...
[80]
Strauss Group Reports Fourth Quarter and Full Year 2024 Results
Mar 25, 2025 · Strauss Group Reports Fourth Quarter and Full Year 2024 Results 2024 revenues up 6% reaching NIS 11.2 billion; NIS 418 million in net ...Missing: countries | Show results with:countries
[81]
None
Summary of each segment:
[82]
Strauss and Leket Israel collaborate for farmers in the Gaza Envelope
Strauss Group and Leket Israel join forces to aid agricultural farms in the Gaza Envelope and establish an aid fund with millions of Shekels for farmers ...
[83]
Strauss Group (TLV:STRS) Number of Employees - Stock Analysis
Strauss Group had 17,484 employees as of December 31, 2024. The number of employees decreased by 376 or -2.11% compared to the previous year. Employees. 17,484.