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Superthug

"Superthug," also known as "Superthug (What What)," is a hip hop song by American rapper N.O.R.E. (born Victor Santiago Jr.), released on September 21, 1998, as the second single from his debut solo album N.O.R.E.. Produced by the duo The Neptunes—consisting of Pharrell Williams and Chad Hugo—the track features background vocals by singer Tammy Lucas and uncredited contributions from Pharrell on the hook. The song's distinctive beat samples the 1978 new wave track "Heart of Glass" by Blondie, contributing to its infectious, genre-blending appeal that helped propel it to commercial success. Upon release, "Superthug" achieved significant chart performance, peaking at number 36 on the and reaching number 1 on the chart, marking one of 's biggest hits and an early breakthrough for as producers. The track's creation stemmed from a beat originally created for during 1997 recording sessions for her album , resulting in an unreleased demo "(I Like It) Ruff," which Pharrell later repurposed after it was rejected; wrote his during a trip to , solidifying the song's raw, street-oriented narrative about hustling and bravado. Its success not only boosted the album —which debuted at number 3 on the —but also elevated ' profile in the late hip hop landscape. "Superthug" remains a cultural staple in hip hop, frequently sampled and referenced in media, from video games to television, and is celebrated for its role in bridging East Coast rap with innovative production techniques that influenced the genre's evolution into the 2000s.

Background and development

Conception and songwriting

Following the release of Capone-N-Noreaga's debut album The War Report in 1997, which established the duo in the New York hip-hop scene, N.O.R.E. sought to launch his solo career. The song "Superthug" was conceived in early 1998 during initial sessions for N.O.R.E.'s self-titled debut solo album, aiming to capture a playful yet bold vibe reflective of street bravado. The beat for "Superthug" originated from a track Pharrell produced for Janet Jackson's 1997 album but was rejected and repurposed for N.O.R.E. N.O.R.E. wrote his lyrics during a trip to Miami in 1998. The collaboration with and of originated through mutual connections in the late 1990s hip-hop underground, where Pharrell expressed admiration for by reciting lyrics from their track "Blood Money" during their first meeting. This partnership brought a fresh production perspective to N.O.R.E.'s project, with Pharrell providing the instrumental foundation that aligned with the desired energetic tone. In the songwriting process, N.O.R.E. crafted his verses focusing on themes of street life and unapologetic bravado, drawing from his Queensbridge experiences to infuse authenticity and swagger. N.O.R.E. recorded a placeholder "What, what, what" ad-lib as a rhythmic countdown to structure his bars, which Pharrell decided to retain as the track's infectious, chant-like chorus. To enhance the hook's appeal, background vocals were added by singer Tammy Lucas, whose soulful delivery provided a melodic contrast to the raw rap elements and deepened the song's layered texture.

Recording and production

The recording of "Superthug" took place in 1998 across multiple studios, including Sound on Sound Studios in where first met producers and of , as well as Future Records in Virginia Beach. and crafted the track's production using synthesizers, drum machines, and layered beats to achieve a bouncy, futuristic sound, drawing on their signature sparse yet dynamic style. Key elements included a heavy derived from a sampled and chopped D6—reminiscent of Stevie Wonder's ""—along with sped-up samples for the hook, inspired by Blondie's "Heart of Glass," and drum breaks from classic records like the "" beat. They incorporated ad-lib effects, such as helicopter propeller sounds in the intro referencing Manuel Noriega's capture, to infuse the track with playful energy. N.O.R.E. delivered his vocals in a raw, energetic style, featuring call-and-response elements that echoed the track's , with background vocals by Tammy Lucas enhancing the chorus for broader appeal. The final mixing and mastering occurred as part of sessions for N.O.R.E.'s debut N.O.R.E., released on July 7, 1998, via Penalty Recordings in association with .

Composition

Musical structure and style

"Superthug" has a total duration of 5:00. The song follows a classic structure, beginning with an intro skit featuring spoken , followed by two verses, a recurring , a bridge section, and an outro that fades with repeated hooks. This arrangement builds energy through layered repetitions while maintaining a concise flow typical of late-1990s singles. Composed in the key of at a of 96 beats per minute, the track employs a mid-tempo groove that merges the gritty, street-oriented aesthetic with Southern funk elements drawn from ' Virginia-based production approach. The instrumentation centers on a prominent synth bass line for rhythmic drive, sharp hi-hats and snares sourced from the , and infectious keyboard riffs derived from the clavinet preset on the workstation, resulting in a minimalist that emphasizes and bounce. The Neptunes' signature production fuses core rhythms with pop and R&B sensibilities, incorporating futuristic synth textures that evoke the high-energy vibe of party anthems. A pivotal feature is the sample of the drum break from Blondie's 1978 track "Heart of Glass," with the hook featuring a synth line that interpolates its melody to infuse the beat with a catchy, nostalgic hook while transforming it into a staple.

Lyrics and themes

"Superthug" features two verses delivered by N.O.R.E., each showcasing playful wordplay and exaggerated boasts that blend street toughness with humorous flair, structured around a repetitive, energetic emphasizing the "what, what" chant for high-energy delivery. The song opens with a comedic skit intro, where a character waits for a bus before receiving a phone call referencing "" in the , a playful nod to N.O.R.E.'s own name and persona, setting a lighthearted tone amid the thug narrative. The lyrics revolve around themes of bravado and street credibility, portraying the life of a "superthug" on the run, evading while indulging in luxury and excess, as seen in lines like "Fly ass mansions and a million cars" and "This is the life, yo, of a ." References to past hustles, such as "I used to boost razors, roll dice with no aces," contrast with current triumphs, highlighting survival and upward mobility in a thug marked by danger and partying energy. Humorous exaggerations, including being called an "animal thug when I'm in cages" and global escapades to places like Vegas and the , underscore the song's entertaining take on violence and opulence without delving into explicit political or social depth. In its cultural context, the track reflects the late-1990s Queensbridge rap style, embodying raw East Coast authenticity through gritty of urban struggles, loyalty to family and , and regional , all delivered with N.O.R.E.'s distinctive raspy flow. Key lines like the chorus's insistent "What, what, what" and post-chorus declarations reinforce the superthug persona, prioritizing entertainment and communal vibe over serious commentary.

Release and promotion

Single release and formats

"Superthug" was released on September 21, 1998, as the second single from N.O.R.E.'s debut solo N.O.R.E.. The single was issued in several formats, including CD singles, 12-inch vinyl records, and cassette singles, primarily through Penalty Recordings with distribution by . Common track listings featured the radio edit, version, , and acapella of "Superthug," alongside occasional or additional tracks such as "Thugged Out (Original )." versions appeared in and the , with promotional releases in those regions as well.
FormatCountryLabel(s)YearNotes
CD, SinglePenalty Recordings1998Radio and album versions
12", PromoPenalty Recordings, Violator, Thugged Out Entertainment1998Includes instrumental and acapella
Cassette, SinglePenalty Recordings1998Radio and album versions
CD, SinglePenalty Recordings1998Includes "Thugged Out"
12"Penalty Recordings, 1998Standard single
CD, SinglePenalty Recordings1998Regional variant
Promotion for the single emphasized radio airplay and club DJ rotations to establish 's solo presence following his work with , integrating with the broader marketing of the debut . Post-release, "Superthug" appeared on various compilations in the early 2000s, contributing to its enduring presence in the genre.

Music video

The music video for "Superthug" was directed by Chris Robinson and released in 1998. Reflecting the high-energy aesthetic of 1990s hip-hop videos, it features N.O.R.E. and his crew navigating urban New York settings during daytime sequences, incorporating dance choreography that highlights the song's infectious hook. Luxury cars and comedic skits echoing the track's playful intro add to the visual's lively, replayable vibe, which complemented the production's bouncy rhythm. The video premiered on and in late 1998, coinciding with the single's promotion, and its fun, eccentric style contributed to broader radio exposure. By the , it was widely available on and official label channels, including an HD upload by in 2018.

Commercial performance

Chart performance

"Superthug" entered the on December 9, 1998, and peaked at number 36 during its run spanning late 1998 into early 1999. On the chart, the single topped the ranking for several weeks, marking a significant achievement in the rap genre. It also reached number 15 on the chart. Internationally, "Superthug" experienced modest success, charting on various singles lists but failing to crack the top 20 in major markets like the , where it peaked at number 91 on the Official Singles Chart while performing better on genre-specific tallies such as number 22 on the Hip Hop and R&B Singles Chart. The track's performance was bolstered by substantial radio airplay and exposure on networks like , establishing it as N.O.R.E.'s biggest solo hit at the time.

Certifications and sales

"Superthug" significantly boosted the commercial performance of N.O.R.E.'s debut album N.O.R.E., which debuted at number 3 on the Billboard 200 with 165,000 copies sold in its first week and was certified gold by the RIAA for shipments of 500,000 units in the United States. The single itself did not receive a separate RIAA certification, though it played a key role in the album's overall revenue and sales momentum. Internationally, "Superthug" achieved no major certifications from bodies like the BPI in the United Kingdom, but contributed to the album's global reach through physical formats and imports. In the digital era, the track experienced a resurgence, amassing approximately 15 million streams on Spotify as of November 2025. The official music video has accumulated more than 4 million views on YouTube.

Critical reception

Contemporary reviews

Upon its release in 1998, "Superthug" received generally positive contemporary reviews, often praised for its energetic production by the Neptunes and its role as a standout track on N.O.R.E.'s solo debut album, marking his shift from the group Capone-N-Noreaga to a more individualistic style. The Source awarded the album four out of five mics, highlighting "Superthug" for its unconventional "what, what" chorus that grows on listeners after multiple plays and noting the project's overall crossover potential through its blend of street narratives and accessible hooks. AllMusic described the album as a solid follow-up to N.O.R.E.'s group work, positioning "Superthug" as a key highlight that showcased his gruff delivery over innovative beats. Some critics offered mixed assessments, acknowledging the song's party appeal and rhythmic innovation while critiquing its simplistic lyrics and repetitive elements. MVRemix Urban noted the track's "nice loop and some singing in the background" as a departure from the album's harder edges, but questioned the necessity of N.O.R.E.'s frequent shouts, ultimately lauding the production's quality amid the solo effort's emphasis on thug persona.

Retrospective assessments

In 2010, Pitchfork ranked "Superthug" at number 170 on its list of the top 200 tracks of the 1990s, lauding its "startling militarized futurism" and "indelible" hook as an unforgettable breakthrough that captured the Neptunes' emerging signature sound of stop-start percussion and earworm synths, paired with N.O.R.E.'s energetic absurdism for enduring fun. Complex included the track in its 2015 ranking of the 100 best New York City rap songs, highlighting its role in ushering in the Neptunes era of production and its lasting replay value as a high-energy club staple. Rolling Stone echoed this in its 2023 list of the 100 best East Coast hip-hop songs, placing "Superthug" at number 100 and praising its brash charisma, infectious energy, and quotable lines that have maintained its status as a cultural staple with timeless replay appeal. In the , amid hip-hop's 50th anniversary celebrations in , retrospectives have celebrated "Superthug" for its timeless energy and quotable hooks, even as some note its dated elements like early digital production, affirming its replay value as a fun, high-impact relic of innovation. Despite peaking at number 36 on the upon release, its production influence has sustained critical admiration decades later.

Legacy

Cultural impact and influence

"Superthug" played a pivotal role in establishing and —as premier hitmakers in production during the late 1990s. The track's innovative, futuristic sound, characterized by its sparse synths and shuffling drums, marked one of their earliest major breakthroughs and propelled them to widespread acclaim, leading to collaborations with artists like and . This success influenced a generation of producers by popularizing a cleaner, more experimental approach to beats that contrasted with denser East Coast styles. The song significantly boosted N.O.R.E.'s solo career following his work with Capone-N.N.O.G., serving as the commercial breakout from his debut album N.O.R.E. and achieving peak positions on the Hot 100. This momentum facilitated further high-profile collaborations, including additional Neptunes-produced tracks like "Nothin'" in 2002, which reinforced his status as a versatile East Coast rapper. The track's repetitive "What? What?" chant achieved iconic status in 2000s hip-hop culture, evolving into a widely recognized catchphrase and meme that captured the era's energetic, street-oriented vibe. Its hypnotic, disorienting repetition became a staple in rap anthems, symbolizing playful bravado and influencing how hooks were crafted for club and radio play. "Superthug" exemplified the late-1990s shift in toward playful, beat-driven rap anthems, moving away from the genre's earlier dominance toward more lighthearted, production-focused tracks that prioritized infectious energy over narrative depth. N.O.R.E.'s goofily intense delivery over ' minimalistic beat helped usher in this era, blending humor with hard-hitting rhythms to appeal to broader audiences.

Usage in media and sampling

The track has also been used in film, including the 2015 adaptation of the HBO series Entourage, serving as part of the official soundtrack alongside tracks by artists like Jim Jones and Tame Impala. "Superthug" has been sampled in over 13 other songs, drawing on its distinctive Neptunes-produced beat and ad-libs for hip-hop tracks across genres and eras. Notable examples include Janet Jackson's "Ruff (I Like It)" from her 2008 album Discipline, which incorporates the song's rhythmic elements, and Redman's "I Don't Kare" from his 2007 album Red Gone Wild: The Pimp Chronicles, utilizing its hook and vocal samples. Other samplings feature in Rico Nasty's "Countin' Up" (2018), That Mexican OT's "Mucho Gracias" (2023), and Blaq Poet's "Let the Guns Blow" (2017), showcasing the track's enduring influence in underground and mainstream rap production. The song has seen several remixes, including the "Soul Society Video Mix," a 1998 rework by The Soul Society that emphasizes a funkier, club-oriented with additional and was accompanied by a dedicated . Full covers of "Superthug" are rare, though the track's iconic phrases and beat have been interpolated in various live performances and freestyles within circles.

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