"Swalla" is a song by American singer Jason Derulo, featuring Trinidadian rapper Nicki Minaj and American singer Ty Dolla $ign, released on February 24, 2017, as the lead single from Derulo's planned fifth studio album 777, which was ultimately shelved.The track is a dance-pop song infused with Caribbean influences, including dancehall rhythms and Haitian kompa elements, built around a bass line that nods to the 1992 reggae hit "Murder She Wrote" by Chaka Demus & Pliers.[1]Lyrically, "Swalla" employs slang derived from "swallow," alluding to oral sex and drinking, delivered in a playful, party-oriented vibe that contributed to its club appeal.[2]Upon release, the song achieved commercial success, peaking at number 29 on the US Billboard Hot 100[3] and number 6 on the UK Singles Chart, where it spent 31 weeks.[4]It has been certified 2× Platinum by the RIAA in the United States, denoting two million units consumed, and similarly recognized internationally, including 2× Platinum in the UK.[5]The official music video, directed by Gil Green and released on March 17, 2017, features colorful visuals inspired by Caribbean culture and has amassed over 1.8 billion views on YouTube as of 2025.[6]"Swalla" marked a stylistic shift for Derulo toward more global sounds, influencing subsequent dancehall-infused pop tracks and solidifying his status as a multi-platinum artist with fourteen RIAA-certified singles.
Production and release
Development
Jason Derulo first previewed elements of "Swalla" in an Instagram video in August 2016, hinting at its Caribbean dancehall influences drawn from his island heritage.[7] On January 2, 2017, Derulo officially announced the track as his upcoming single via social media, describing it as an upbeat, danceable record essential for the moment, stating, "I feel like it's a record we need... It's one of those ones that's gonna get us up and dancing."The collaboration originated from Derulo's vision for a global-sounding dancehall track, inspired by a trip to Haiti where he immersed himself in the local music and culture, aiming to infuse the song with a "Haitian vibe but with a pop twist."[1] He specifically selected Nicki Minaj for her dynamic rap delivery to add "fire" to the verses and Ty Dolla $ign for his laid-back, melodic energy to complement the hook, noting that their contributions "just clicked" to elevate the track's appeal.[8] Derulo co-wrote the song alongside the featured artists, emphasizing a blend of pop, hip-hop, and tropical elements rooted in island flavors.[8]Recording sessions occurred in late 2016 at Derulo's home studio in Los Angeles, providing a relaxed environment that allowed for creative experimentation, as Derulo shared, "I’ve been recording at my house this time... I’m excited to share with you all my ups, my downs, my highs and my lows." The production was led by Ricky Reed, who handled the core instrumentation and programming to capture the song's rhythmic, party-oriented essence.[9]Key personnel included writers Jason Desrouleaux (Derulo), Onika Maraj (Minaj), Tyrone Griffin Jr. (Ty Dolla $ign), Eric Frederic (Reed), Gamal Lewis, Jacob Kasher Hindlin, Russell Jones, and Robert Diggs, who contributed to the lyrical and compositional framework sampling Wu-Tang Clan elements in the structure.[9] Engineering credits featured Jeff Jackson and Robin Florent as primary engineers, with Ethan Shumaker on additional engineering, Bradley Haering as assistant engineer, and mixing overseen by Reed alongside Aubry "Big Juice" Delaine, Frank Ramirez, and Jordan Silva to refine the track's polished sound.[10]
Release details
"Swalla" was released as a digital single on February 24, 2017, through Warner Bros. Records, serving as the lead single from Jason Derulo's then-upcoming fifth studio album.[11] The track premiered exclusively on Billboard the day prior, on February 23, 2017, generating immediate buzz ahead of its digital availability on platforms like iTunes and Spotify.[8]Initial promotion included social media teasers shared by Derulo starting February 23, 2017, alongside the Billboard premiere, which highlighted snippets of the song's dancehall-influenced vibe to build anticipation.[12] The release strategy emphasized a global digital rollout, with the single becoming available internationally in regions including Europe and Asia immediately following the U.S. launch, facilitated by Warner Bros.' distribution network.[13] Marketing efforts featured an early push to rhythmic radio stations, where it debuted prominently by early March 2017, complemented by availability on major streaming services without specific platform exclusives.[14]In 2024, "Swalla" was retroactively included as a bonus track on Jason Derulo's fifth studio album Nu King, released on February 16 via Atlantic Records, allowing fans to revisit the hit within a compilation of career-spanning favorites.[15] This addition underscored the song's enduring popularity seven years after its initial release.[16]
Music and lyrics
Composition
"Swalla" is a dance-pop song incorporating dancehall elements, characterized by its Caribbean rhythms and island-inspired vibe. The track fuses pop sensibilities with influences from Haitian kompa music, reflecting Jason Derulo's heritage, and features a bouncy bassline reminiscent of classic dancehall tracks.[1][9][1]The song is composed in the key of C♯ major at a tempo of 98 beats per minute and has a duration of 3:36. It was produced by Ricky Reed, who crafted a minimalistic beat emphasizing tropical percussion and layered synth elements to create an upbeat, summery atmosphere. The instrumentation highlights a prominent heavy bass line, subtle synth horns, and rhythmic beats that evoke a party setting, with background vocals adding depth to the production.[17][18][1]Structurally, "Swalla" follows a conventional verse-chorus format, beginning with an intro that sets the rhythmic foundation, followed by verses from Derulo, a catchy chorus, and a rap bridge performed by Ty Dolla $ign. Nicki Minaj contributes the intro and ad-libs throughout, enhancing the track's collaborative energy and flow. These influences draw from Caribbeandancehall traditions, aligning with Derulo's exploration of his roots in tracks that blend global sounds with contemporary pop.[19][9][1]
Lyrical themes
The lyrics of "Swalla" revolve around playful seduction and nightlifeescapism, portraying a vibrant scene of attraction and indulgence where the title word "swalla"—slang for "swallow"—carries an implied oral innuendo tied to drinking and intimate acts during partying.[2][7] This central theme creates a sensual, carefree atmosphere, emphasizing sensory pleasures and fleeting connections in a club setting, as Derulo himself described the track as a "sexy, fun" anthem designed for such vibes.[1]Jason Derulo's verses focus on raw attraction, opening with lines like "Love in a thousand different flavors / I wish that I could taste them all tonight," which evoke a desire to explore diverse romantic and physical encounters through vivid, taste-based metaphors.[9] He builds on this by highlighting a woman's dance moves—"Shimmy, shimmy, shimmy, shimmy, yay"—to underscore immediate physical pull and the thrill of nightlife pursuit.[9] Ty Dolla $ign's rap bridge and chorus amplify indulgence, repeating "Swalla-la-la" amid imagery of luxury and excess—"Bust down on my wrist in this bitch"—to celebrate unapologetic hedonism and shared revelry. Nicki Minaj's intro and ad-libs add to the playful, collaborative vibe.[9]The language employs a mix of English slang, double entendres like "take a sip" for implied intimacy, and a rhythmic flow tailored to dancehall influences, enhancing the song's bouncy, hook-driven appeal.[9][1] During recording, the original demo lyrics were adjusted to fit the guest artists' styles, with Derulo noting that verses were customized to integrate Minaj's bold persona and Ty Dolla $ign's smooth delivery while preserving the track's flirty energy.[1]In cultural context, "Swalla" reflects 2010s hip-hop trends toward explicit yet catchy party anthems that fused pop accessibility with sensual bravado, mirroring the era's emphasis on escapist club tracks amid rising trap and dancehall crossovers.[20][21]
Critical reception
Reviews
Upon its release in 2017, "Swalla" received generally positive feedback from music critics, who highlighted its infectious energy and collaborative chemistry. Billboard described the track as a "Caribbean-driven record" with Derulo and Ty Dolla $ign "exchanging flavorful verses," punctuated by Nicki Minaj's dynamic contribution, emphasizing the song's vibrant production and replay value.[8]Rolling Stone praised it as an "impressively rangy mishmash," noting how the bass line draws from Chaka Demus & Pliers' "Murder She Wrote" and the chorus interpolates Ol' Dirty Bastard's "Shimmy Shimmy Ya," creating a playful fusion of dancehall, pop, and trap elements that showcased strong artistic synergy among the artists.[1]Some critics offered mixed feedback, viewing the song as somewhat formulaic in its approach to pop-R&B hooks, reminiscent of Derulo's prior hits like "Talk Dirty" and "Wiggle," though its catchy refrain and guest features elevated its appeal. Specific quotes from 2017 reviews underscored the production's quality, with one outlet calling the beat "gimmicky yet absurdly fun," contributing to its high replay value despite lyrical simplicity.[22]In a 2024 review of Derulo's album Nu King, which includes "Swalla," Rolling Stone mentioned the track as an Ol' Dirty Bastard-interpolating collaboration featuring Nicki Minaj and Ty Dolla $ign.[23]
Accolades
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Commercial performance
Chart performance
"Swalla" debuted on the Billboard Hot 100 at number 98 during the week ending March 25, 2017, before ascending to its peak position of number 29 on the April 8, 2017 chart. The track maintained a presence on the chart for a total of 20 weeks.[24] Its performance was bolstered by substantial streaming activity, particularly from the official music video, which has amassed over 1.85 billion views on YouTube as of November 2025.[6] On the Hot R&B/Hip-Hop Songs chart, "Swalla" reached number 10, reflecting its strong appeal within the genre. The song has exceeded 1.23 billion streams on Spotify as of November 2025.[25]Internationally, the song achieved significant success across multiple markets. In the United Kingdom, it peaked at number 6 on the Singles Chart and charted for 31 weeks.[24] "Swalla" topped airplay charts in several European countries, including Poland and Romania, underscoring its widespread popularity in the region. The track's global streaming metrics contributed to its chart longevity, with appearances on over 20 international charts.[24]For year-end performance, "Swalla" ranked number 85 on the 2017 Billboard Year-End Hot 100, highlighting its commercial impact during the release year.[26]
"Swalla" has received numerous certifications from accrediting bodies worldwide, reflecting its strong commercial success across various markets. In the United States, the song was certified 2× Platinum by the Recording Industry Association of America (RIAA) on February 26, 2018, denoting 2 million units sold or streamed.[27]Internationally, "Swalla" achieved 3× Platinum status in Australia by the Australian Recording Industry Association (ARIA), equivalent to 210,000 units, Gold in Italy from the Federazione Industria Musicale Italiana (FIMI) for 50,000 units in May 2017, and Platinum in the United Kingdom by the British Phonographic Industry (BPI) for 600,000 units awarded July 7, 2017. The track was certified Gold in Canada by Music Canada for 40,000 units, with additional certifications in other countries including Denmark, France, and Germany.[28]This figure includes significant streaming contributions, with the song exceeding 1 billion streams on Spotify by 2022 and accumulating over 1.85 billion views on its official music video on YouTube as of November 2025.[28][6]The song's robust performance has notably bolstered Jason Derulo's overall catalog value, as highlighted in 2024 industry reports assessing his career earnings and asset portfolio.[29]
The official music video for "Swalla" premiered on March 17, 2017, and was directed by Gil Green.[30]The video is set in a surreal, candy-themed mansion party environment, featuring vibrant, neon-lit spaces with eye-popping kaleidoscopic effects, asymmetrical rainbow-colored hallways, and whimsical elements like floating candy-inspired props and a pool of water on the floor.[31][32][33] It emphasizes a playful, surreal aesthetic through dynamic choreography by background dancers and stylized sequences that blend dancehall energy with fantastical visuals.Jason Derulo appears throughout, performing against colorful backdrops in form-fitting outfits while leading dance routines; Nicki Minaj delivers her verse in a rainbow hallway wearing a visor and bold, colorful attire; and Ty Dolla $ign is shown crooning amid groups of dancers in similarly vibrant, thematic clothing.[32]The video was produced with a focus on high-energy choreography and saturated colors to complement the song's upbeat vibe, shot primarily in controlled studio settings to achieve its polished, immersive look.[32] By February 2018, it had amassed over 1 billion views on YouTube; as of November 2025, viewership has exceeded 1.85 billion.[34][35]
Live performances
"Swalla" received its television debut performance on The Tonight Show Starring Jimmy Fallon on April 6, 2017, where Jason Derulo was joined by Ty Dolla $ign for a live rendition that highlighted the song's rhythmic energy and collaborative spirit.[36] The appearance marked one of the first major live showcases for the track following its release earlier that year.[37]The song became a staple in Derulo's live sets during his 2017 concert schedule, appearing as an opener in several shows, including at VidCon on June 21 in Anaheim, California, and the V Festival on August 19 in Weston-under-Lizard, England.[38] It was also featured at events like Universal Studios' Mardi Gras concert series on March 18 in Orlando, Florida, demonstrating its integration into Derulo's high-energy tour performances that year.[39]Notable live renditions included a medley at the 2017 Billboard Music Awards on May 21, where Nicki Minaj opened the show with segments of "Swalla" alongside Derulo, blending it with her other collaborations for a dynamic group performance.[40] Additionally, Ty Dolla $ign joined Derulo onstage for "Swalla" at iHeartMedia's KTUphoria 2017 on June 3 in New Jersey, emphasizing the track's collaborative elements in a festival setting.[41]In later years, Derulo has adapted "Swalla" for various live formats, including guest appearances and updated productions. During promotional shows for his 2024 album Nu King, the song was incorporated into the Nu King World Tour setlist with refreshed staging, such as enhanced lighting and choreography, as seen in performances in Cologne, Germany, on March 16, 2024, and Copenhagen, Denmark, in February.[42] These renditions maintain the original's infectious vibe while showcasing Derulo's evolving stage presence.[43] In 2025, "Swalla" continued to feature in Derulo's live sets, including at The Town festival in São Paulo, Brazil, in September and the Cherry Blossom Music Festival in Shillong, India, on November 15.[44][45]
Other versions and appearances
Remixes
The After Dark Remix of "Swalla," featuring Jason Derulo, Nicki Minaj, and Ty Dolla $ign, was released on May 12, 2017, as a digital single through Warner Records.[46] This version transforms the original's upbeat, dancehall-infused production into a slower, more sensual and acoustic arrangement, emphasizing a moodier atmosphere suitable for intimate settings.[47] Key alterations include a reduced tempo to heighten the track's seductive vibe.[48] The remix retains the core lyrics from Nicki Minaj and Jason Derulo while stripping back the instrumentation to focus on vocals and subtle atmospheric elements.[49]Exclusively available as a digital download and streaming release, the After Dark Remix was promoted heavily through social media channels, including posts from Jason Derulo on platforms like Facebook and Instagram, which helped it garner over 5 million Spotify streams by 2025.[50] It positioned itself as a complementary "flip side" to the original's club-oriented energy, appealing to fans seeking a late-night variant.[49]Additionally, sped-up edits of "Swalla" gained traction on TikTok in 2023, often used in viral challenges and user-generated content, though these remain non-official fan adaptations. In 2023, DJs MITCH DB and Navagio released an electronic remix.[51] The After Dark version's distinct style contributed to its separate recognition in club and R&B playlists, enhancing the song's versatility across digital platforms.[52]
Covers and samples
"Swalla" has inspired several notable covers by artists across various genres. In 2017, the a cappella group The Filharmonic, featuring comedian 80Fitz, released a humorous rendition that reimagined the track with layered vocals and comedic flair, gaining attention on YouTube with over 100,000 views.[53] Guitarist Igor Presnyakov delivered an acoustic cover in April 2017, stripping the song to its instrumental essence while preserving the catchy hook, which has amassed nearly 100,000 views online.[54] Additionally, producer Kurt Hugo Schneider and singer Sam Tsui incorporated "Swalla" into a 2017 mashup medley, blending it with other contemporary hits for a dynamic pop arrangement. In December 2024, the group Helions released an a cappella cover.[55]The song has also been sampled in subsequent tracks, particularly within hip-hop and pop contexts. French a cappella group L.E.J. sampled elements of "Swalla" in their 2019 release "Summer 2017," using vocal hooks to evoke nostalgic summer vibes in an acapella style.[56] Rapper Kekra interpolated the melody in the interlude of "Doré" from his 2019 album, integrating it into a French rap framework for atmospheric effect. More recently, Jason Derulo himself revisited the track by sampling it in "Limbo" with Lay Bankz in 2024, updating the original's rhythm for a fresh collaborative single."Swalla" has appeared in media and digital platforms, contributing to its enduring popularity. It featured in viral TikTok dance challenges starting from its 2017 release, with users recreating the song's choreography; the trend resurged in 2021–2023 through fancams and edits, including notable clips involving K-pop artist Lisa of Blackpink performing to the track during events.[57] The song was included in hip-hop mixtapes and playlists, such as user-generated compilations on SoundCloud that blend it with similar dancehall-influenced beats. For legacy impact, by 2024, "Swalla" appeared in nostalgic memes on TikTok, often paired with humorous side-eye reactions or throwback edits, and was curated into retrospective playlists highlighting 2010s pop anthems.[58]
Track listing and formats
Track listing
The standard digital single release of "Swalla" features one track.
No.
Title
Writer(s)
Producer(s)
Length
1.
"Swalla" (featuring Nicki Minaj and Ty Dolla $ign)
The song interpolates elements from "Shimmy Shimmy Ya" by Ol' Dirty Bastard, hence the writing credits for RZA and Ol' Dirty Bastard.[59]Both explicit and clean versions of the single were issued, with the clean edit altering profane lyrics in Nicki Minaj's verse and Ty Dolla $ign's contributions for radio play."Swalla" later appeared on Jason Derulo's album Nu King (2024) in its original single form.[16]
Release formats
"Swalla" was issued primarily as a digital single, available for download on platforms including iTunes and Apple Music starting February 24, 2017. The track was also made accessible for streaming on major services such as Spotify and Apple Music from the same date, enabling widespread on-demand playback.[60]Prior to the official release, a promotional version was offered as a free stream on SoundCloud on February 23, 2017, allowing early access for fans and media.[61]The song has been bundled in subsequent Jason Derulo compilations, notably appearing on the 2024 album Nu King, a digital and physical collection of his fan-favorite tracks released via Atlantic Records.[16]