Sybaris
Sybaris (Ancient Greek: Σύβαρις) was an ancient Greek colony founded circa 720 BC by Achaean settlers from the Peloponnese on the Gulf of Taranto in what is now Calabria, Italy, in the region known as Magna Graecia.[1] The city rapidly expanded through fertile agricultural lands and control over extensive territories, achieving remarkable prosperity and population estimates reaching hundreds of thousands at its peak, which fueled its enduring reputation for extreme luxury and refined living standards derived from ancient accounts of opulent customs and innovations in comfort.[1][2] This affluence, however, contributed to rivalries, culminating in Sybaris's complete destruction in 510 BC by the neighboring city of Croton following a decisive military defeat, after which the site lay buried under silt from the Crati River until modern archaeological rediscovery confirmed its location and scale.[1][3][2] The city's legacy persists in the English word "sybarite," denoting a voluptuary, reflecting the causal link between its wealth from trade, agriculture, and territorial dominance and the cultural emphasis on sensory indulgence that ancient historians like Strabo and Diodorus Siculus emphasized, though some modern analyses question the extent of moral decay narratives as later embellishments.[2]