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TAP Sports

TAP Sports is a Philippine sports channel owned by (TapDMV). Launched on April 14, 2019, and relaunched as a general sports network on February 17, 2020, it broadcasts international sporting events including ATP and WTA tours, English , leagues, , and multi-sport events. The channel has expanded with sister networks such as (launched October 2021) and Blast Sports (launched January 2024, ceased operations on BEAM TV on September 1, 2025). In July 2024, TapDMV secured rights to broadcast WNBA games in the .

Overview and Launch

Ownership and Founding

TAP Digital Media Ventures Corporation (TAP DMV), the parent company of TAP Sports, was established on February 1, 2018, as a Philippine media and entertainment firm specializing in content distribution. The company was founded by Renen De Guia and Celinda De Guia, who serve as chairman and president, respectively, leveraging their background in live events production. Peter Chan Liong, former chief operating officer of Solar Entertainment Corporation, joined as a key executive and chief executive officer (later serving as chief operating officer), driving the venture's focus on sports and entertainment channels. On April 14, 2019, launched as a network, consisting initially of two channels carried exclusively on to address the growing demand for premium sports content in the Philippine pay-TV market. The launch was motivated by the need to provide Filipino viewers with enhanced access to international sports events, starting with live coverage of major tennis tours organized by the Association of Tennis Professionals (ATP) and (WTA). This initiative was supported by distribution partnerships with major cable operators like , enabling nationwide reach without significant upfront infrastructure costs for . operates on a subscription model integrated into cable packages, focusing on licensed international broadcasting rights.

Initial Format and Focus

TAP Sports launched on April 14, , with two dedicated channels, TAP Sports 1 and TAP Sports 2, available exclusively on in the . Both channels broadcast in (HDTV) format, with content downscaled to (SDTV) for compatible systems, and all programming is delivered in English to align with international sports coverage standards. At , the channels were accessible nationwide through Sky Cable's various subscription packages, including free previews for select plans until April 30, 2019, targeting Filipino viewers interested in premium sports entertainment. The initial content strategy centered exclusively on professional tennis events, with TAP Sports 1 dedicated to live coverage and highlights from the , featuring men's tournaments such as the Madrid Open and Italian Open. Complementing this, TAP Sports 2 focused on the , providing comprehensive broadcasts of women's elite circuit events to offer balanced gender representation in programming. This tennis-only emphasis aimed to fill a niche in the Philippine pay-TV market by delivering high-quality, real-time access to global Grand Slams and ATP/WTA masters series, appealing to a dedicated audience of tennis enthusiasts across the country. Early branding adopted a stylized lowercase "tap Sports" logo, emphasizing a modern, accessible identity for the network's sports-focused rollout on Sky Cable platforms. The channels were positioned on Sky Cable lineups as SD channel 216 and HD channel 264 for TAP Sports 1, and HD channel 265 for TAP Sports 2, ensuring seamless integration into existing subscriber setups while prioritizing HD viewing for enhanced clarity during fast-paced tennis matches, with availability varying by subscription package and region. This launch format underscored TAP Sports' commitment to specialized, high-definition sports delivery tailored to the Philippine market's growing demand for international tennis content.

Historical Development

Early Operations (2019–2020)

TAP Sports was initially launched on April 14, 2019, by as two separate channels, TAP Sports 1 and TAP Sports 2, exclusively carried on in the . TAP Sports 1 focused on live coverage of the , providing subscribers access to major men's professional events, while TAP Sports 2 concentrated on WTA tournaments for women's . This rollout introduced specialized programming to Sky Cable's lineup, aiming to attract tennis enthusiasts in a market previously underserved by dedicated channels for the sport. The initial operations emphasized high-profile international circuits to build viewership, with the channels integrated into Sky Cable's sports packages for and select provincial areas. Early reception was supported by promotional tie-ins with Sky Cable's summer programming push, positioning TAP Sports as a fresh addition for sports fans seeking global events beyond mainstream leagues. However, the tennis-centric format limited broader appeal amid competition from general sports networks on the same platform. On February 17, 2020, the network relaunched with a pivot to general sports coverage, rebranding TAP Sports 1 into the flagship TAP Sports channel targeted at male audiences and featuring diverse content such as , basketball, , BWF , and boxing promotions from and Matchroom. This shift broadened the channel's scope from tennis exclusivity to a wider array of live events and highlights. Concurrently, four sister channels were introduced to segment the audience: TAP W (formerly TAP Sports 2 feed, focusing on like Volleyball Nations League and WTA events, plus lifestyle shows); TAP Edge (rebranded from EDGEsport, emphasizing extreme sports including , , and triathlons); Premier Tennis (dedicated to ATP and WTA tours); and Premier Football (covering English , , and other soccer leagues). The relaunch included a free preview on from February 21 to March 17, 2020, in areas like , , and , to drive subscriber engagement and adoption. On November 2, 2020, TAP W was relaunched as TAP TV, reformatted as a general channel. The timing of the relaunch proved challenging as the escalated in the from March 2020 onward, leading to widespread suspensions of live sports events across , soccer, , and other disciplines. This forced TAP Sports and its sister channels to adapt operations by airing archived matches, highlights, and non-live content, mirroring disruptions faced by the broader Philippine sports broadcasting sector. The pandemic's impact highlighted vulnerabilities in live-event-dependent programming, contributing to operational adjustments throughout the year.

Expansion Phase (2021–2023)

Following the relaunch in 2020, TAP Sports entered a period of rapid expansion from 2021 to 2023, marked by the addition of new channels and strategic content acquisitions to broaden its sports portfolio. On September 20, 2021, (TAP DMV) began test broadcasts for as a secondary channel to TAP Sports, with full launch on October 1, 2021, enabling simultaneous coverage of major events and responding to the regional closure of channels. This addition increased the core sports channel lineup to four, incorporating alongside the existing TAP Sports, Premier Tennis (focused on ATP and WTA tournaments), Premier Football (dedicated to soccer leagues like the English ), and TAP Edge as a sister channel for extreme sports. The launch was supported by open viewing periods on platforms like , facilitating immediate access for subscribers across the . Key partnerships during this phase enhanced and content diversity, extending beyond to include combat sports, wrestling, and international soccer. In July 2021, TAP DMV expanded its agreement with to broadcast NXT events live for the first time in the , starting July 7, introducing as a regular feature. Additionally, in 2022, TAP DMV secured Philippine distribution rights for the through a satellite partnership with , airing matches on a dedicated World Cup HD TV channel and reaching viewers via major pay-TV operators. These sublicensing and collaboration deals, including acquisitions for events tied to Manny Pacquiao's promotional rights in July 2021, allowed the network to incorporate new categories such as and , reducing reliance on tennis-centric programming. This expansion drove wider market penetration in the , with TAP Sports and its sister channels becoming available on over 100 cable providers nationwide, including primary distributors and . The increased channel capacity and diversified rights packages contributed to subscriber growth among pay-TV households, as the network positioned itself as a comprehensive sports destination amid rising for international events. By 2023, these developments solidified TAP Sports' role in the local market, with ongoing integrations into bundled packages on platforms like Cablelink.

Related Channels

Blast Sports

Blast Sports is a Philippine digital free-to-air sports owned by (TAP DMV), operating as a sister channel to TAP Sports for overflow and complementary programming. Launched on January 17, 2024, it debuted as a subchannel (31.2) on TV's nationwide terrestrial , providing access to international sports events in soft-launch mode initially. The channel targeted Filipino viewers seeking free access to premium sports content, differentiating itself through its focus on high-energy, action-oriented broadcasts without subscription barriers on terrestrial TV. The programming emphasized combat sports and , including live UFC events, Bare Knuckle Fighting Championship (BKFC) matches, and WWE programming, alongside other global leagues such as , WTA tennis, and . This selection catered to a young, urban demographic in the passionate about adrenaline-fueled competitions, positioning Blast Sports as a go-to for exclusive live streams and highlights not always fitting into TAP Sports' main schedule. While specific exclusive rights were limited to spillover arrangements from TAP DMV's broader portfolio, the channel highlighted UFC Fight Nights and pay-per-view prelims to build viewer loyalty. On September 1, 2025, Sports ended its terrestrial distribution on BEAM TV following the expiration of their broadcast agreement, with the subchannel slot immediately repurposed for UFC TV, a dedicated UFC-focused feed under . Despite the shift from TV, the channel persisted on the TV streaming platform, maintaining free ad-supported access to its combat sports lineup and other content for mobile, desktop, and users across the . This transition underscored Sports' pivot to digital-first delivery, ensuring continuity for its core audience amid evolving broadcast partnerships.

Sister Channels

TAP Sports operates a portfolio of sister channels under (TAP DMV), each targeting specialized segments of the sports audience to complement the main network's broader coverage of live events, , and analysis. These channels share production resources, cross-promote programming, and occasionally major events to enhance viewer engagement across the ecosystem. TAP W, the women's sports , launched in 2019 as the ' first dedicated platform for female-centric athletics. It featured a 24-hour format emphasizing live broadcasts, highlights, and documentaries on women's leagues in , , soccer, and other disciplines, filling a niche for gender-specific content often underrepresented in general sports . The interconnects with TAP Sports through joint marketing campaigns and shared access to women's tournaments, allowing seamless viewer transitions during major events. However, on November 2, 2020, TAP W was relaunched as TAP TV, reformatted as a general . TAP Edge, focused on extreme and action sports, debuted in 2019 following the rebranding of EDGEsport content. Its format includes high-adrenaline events like motorsports, wrestling, and outdoor adventures, with a mix of live coverage, replays, and lifestyle segments appealing to adventure enthusiasts. It complements TAP Sports by handling niche extreme content that might not fit the main channel's schedule, including cross-promotions for shared action-oriented rights packages. In 2025, the channel is active, broadcasting ongoing series such as IMPACT Wrestling events. Premier Sports 2, originally launched as Premier Tennis in early 2020 and rebranded on January 10, 2022, specializes in comprehensive coverage of professional , including ATP and WTA tournaments, qualifiers, main draws, and analysis, along with and other premium . It carves out a niche for racket sport fans seeking uninterrupted events. Interconnectivity with TAP Sports involves bundled subscriptions and promotional tie-ins, where overflow matches or highlights are shared to broaden reach. As of 2025, it is fully operational, airing schedules like the WTA 500 . Premier Football, dedicated to soccer, began broadcasting in 2020 and quickly established itself with exclusive rights to leagues like the English . The channel's format revolves around live matches, post-game shows, and international competitions, targeting soccer enthusiasts with in-depth coverage of European and domestic leagues. It integrates with TAP Sports via co-branded promotions and shared streaming options on platforms like Blast TV for extended accessibility. By 2025, Premier Football continues to thrive, featuring content such as the and A-League replays.

Programming

Sports Broadcasting Rights

TAP Sports, operated by (TAP DMV), holds for a variety of international sports events and leagues, primarily focused on live coverage and highlights for audiences in the across cable providers such as and . Many of these rights are acquired directly or through sublicensing agreements, with coverage often including exclusive regional distribution in the . As of 2025, the channel emphasizes combat sports, , wrestling, and emerging events like tournaments, reflecting recent acquisitions amid evolving global media deals.

Auto Racing

TAP Sports provides limited coverage of auto racing events, primarily through sister channels under TAP DMV, with no major exclusive rights confirmed for 2025. Historical broadcasts included Formula 1 races on Premier Sports starting in 2021, featuring live sessions and qualifying rounds available to Philippine viewers. However, current schedules do not list ongoing series like IndyCar or Formula E, suggesting potential sublicensing dependencies or lapsed agreements.

Badminton

No active for events are currently held by TAP Sports as of 2025, with schedules focusing on other racket sports like instead. Past mentions of tournaments appear unverified in recent announcements.

Basketball

TAP Sports broadcasts select international basketball leagues, including live games from the 2024-2025 via daily rewinds and highlights, alongside the Supercopa Endesa 2025 semifinals and finals, providing live and recorded coverage of key matches such as Unicaja vs. . These rights emphasize European professional basketball, with no exclusivity noted for Philippine distribution.

Boxing

TAP Sports holds prominent rights for major boxing events, including the exclusive Philippine media distribution for Manny Pacquiao's 2025 comeback fight against , broadcast live on July 20 across , , and streaming services like . The channel features classics on Saturdays and superbouts on Sundays, offering archived and highlight content. These acquisitions often involve direct licensing from promoters, with regional exclusivity in the .

Cycling

TAP Sports does not currently broadcast cycling events as of 2025, with no verified rights for series like the or UCI tournaments in recent schedules.

eSports

TAP Sports covers professional eSports through the Professional League (, broadcasting Season 15 playoffs live, including matches like vs. Twisted Minds PH starting in May 2025. Coverage includes full playoff rounds, available on the channel and related platforms, highlighting the growing popularity of mobile gaming in the without specified exclusivity.

Football (Soccer)

Football rights on TAP Sports are managed through sister channels like , with past coverage of the launching exclusively in the in 2020, featuring live matches and analysis. For major events, TAP DMV secured distribution rights for the 2022 via a dedicated HD TV channel, including all matches broadcast nationwide. As of 2025, no new league acquisitions are confirmed. Rights for upcoming tournaments like the 2026 remain in market tender.

Combat Sports

TAP Sports and its network sublicense combat sports from providers like FITE TV, including UFC events broadcast exclusively in the on since 2021, featuring live Fight Nights and main cards. The channel also airs (BKFC) events, such as BKFC 80 (recorded) and BKFC (live in September 2025), providing full fight cards. These deals ensure regional access to and bare-knuckle bouts, with highlights and replays.

Multi-Sports Events

TAP Sports covers multi-discipline events through select programming, such as the ITTF World Cup 2025 in , aired daily at 4 p.m. with live matches and analysis. The channel also features the World’s Strongest Man competition on Wednesdays, showcasing highlights. These rights provide broad appeal for non-traditional sports viewers in the .

Volleyball

No current broadcasting rights are held by TAP Sports as of 2025, with focus shifted to other team sports like .

Wrestling

TAP Sports maintains extensive wrestling rights, broadcasting programs live, including on Tuesdays at 7 a.m., NXT on Wednesdays at 8 a.m., and SmackDown on Saturdays at 8 a.m., under an expanded 2021 agreement covering weekly shows and on Sundays. Additional content includes Season 2 on Thursdays, Heroes of on Mondays, and FPW Astig episodes on Sundays. Wrestling rights, acquired in 2019, provide over 600 hours of annual coverage, including live events and replays. These deals ensure same-time-as-U.S. airing for Philippine audiences, with no full PPV exclusivity beyond weekly programming.

Other Sports

TAP Sports includes niche events like motorsports replays from 2023 on Fridays, offering action-packed truck competitions as part of broader programming. Recent 2025 updates prioritize and international tournaments, with sublicensing from global partners like for select fights enhancing coverage depth.

Original and Reality Content

TAP Sports distinguishes itself through its production of sports-themed reality programming and original content, developed in-house by to engage Philippine viewers with narratives beyond live events. These productions emphasize profiles, competition formats, and lifestyle explorations tied to sports culture, offering deeper insights into the personal and professional lives of competitors. The channel's reality offerings include competition shows that highlight athletic rivalries and skill-based challenges, such as Women of Wrestling, a series following female wrestlers in training, matches, and behind-the-scenes drama. Season 2 premiered in early 2025 and airs Thursdays at 11:00 PM, with episodes formatted as 30-minute episodes blending reality footage and interviews to showcase resilience and strategy in the sport. Produced internally by TAP Digital Media Ventures, the show incorporates local production elements like on-location filming in Philippine arenas to resonate with domestic audiences. Athlete profile series form another core of the original content, exemplified by Straight Up Steve Austin, where host Steve Austin conducts candid interviews with sports figures, exploring their journeys, motivations, and off-field lives. The second season launched in September 2024 and continues into 2025, airing Fridays at 11:30 PM in a talk-show reality hybrid format lasting 45 minutes per episode. This in-house production by Digital Media Ventures features customized editing and guest selections tailored to popular , such as and . Documentaries and lifestyle series provide conceptual depth, with titles like focusing on motorsports enthusiasts through profiles of racers and vehicle customizers. Season 4 debuted in January 2025, airing Mondays at 11:30 PM as a 30-minute episodic format that combines documentary-style segments with lifestyle advice on automotive culture. Similarly, On Point and Motorclub offer original magazine-style explorations of extreme sports and club scenes, premiering new episodes weekly in 2025—Wednesdays at 10:30 PM and 11:00 PM, respectively—each in 25-minute segments produced by TAP Digital Media Ventures to foster around niche sports. These efforts integrate broadcasting rights for events sparingly, prioritizing narrative-driven originals. As of November 2025, the lineup remains robust, with ongoing seasons emphasizing high-impact stories from emerging Filipino athletes and international crossovers, all crafted to build viewer loyalty through relatable sports-themed storytelling.

Segments and Features

TAP Sports enhances its live sports broadcasts with a variety of recurring segments and features designed to provide context, analysis, and entertainment for viewers. These elements are integrated seamlessly into programming schedules, often airing before, during, or after major events to build anticipation and deepen with the content. A prominent feature is the channel's highlight reels, such as the 2024-2025 Games Rewind, which airs daily at 11:00 a.m. and recaps key moments from recent matches, offering concise summaries for fans following international leagues. Similarly, Golden Boy Classics and Superbouts deliver curated compilations of historic highlights, emphasizing iconic knockouts and strategies to illustrate the evolution of the sport. These reels typically run 30-60 minutes and serve as standalone segments or lead-ins to live fights, helping to maintain viewer interest during off-peak hours. The network's magazine-style shows form another core component, blending expert commentary with thematic discussions. Drive, a motorsports-focused program, premiered in its current format in early 2024 and airs every Monday at 11:30 p.m., featuring interviews with drivers, race previews, and technical breakdowns of events like Formula 1 or local rallying. On Point, airing Wednesdays at 10:30 p.m. since its debut in 2023, provides in-depth analysis across multiple sports, including panel discussions on tactics and player performances, often incorporating guest experts from the Philippine sports scene. Motorclub, following immediately after On Point on Wednesdays at 11:00 p.m., shifts to automotive culture with a sports twist, covering high-performance vehicles used in racing and their engineering feats. These shows, each lasting about 30 minutes, integrate pre-game analysis for upcoming events and have evolved in 2025 to include more digital streaming clips for interactive viewer feedback via the Blast TV app. Pre-game analysis and expert commentary are standard features during live coverage of major broadcasts, such as events or games from the ACB Liga 2025, where on-air analysts break down team strategies and player stats in real-time segments lasting 5-10 minutes. For instance, before episodes airing Tuesdays at 7:00 a.m. LIVE, hosts deliver matchup previews drawing on historical rivalries to heighten excitement. By late 2025, these features have been updated to incorporate fan-submitted questions during segments, enhancing interactivity across platforms like and , while maintaining a focus on educational content to appeal to both casual and dedicated sports enthusiasts.

Availability and Recent Changes

Distribution Platforms

TAP Sports is primarily distributed through and providers across the , ensuring wide accessibility for local viewers focused on sports content. The channel is available on major platforms such as and , as well as over 100 other cable operators nationwide, making it a staple in the country's pay-TV ecosystem. On , TAP Sports is carried on channel 54 in standard definition (SD) as part of the core lineup in select packages, including SKY TV 299 and higher tiers that emphasize entertainment and sports bundles. For enhanced viewing, an HD version is offered on channel 188, available as an add-on for P50 per month or within premium packs like the TAP Pack, which bundles multiple sports channels for comprehensive coverage. Similarly, Cignal TV broadcasts TAP Sports on channel 94, accessible starting from the PLAN 290 and SPORTS ACTION BASIC PACK 300, with inclusion in higher plans such as PLAN 520 for subscribers seeking dedicated sports tiers. Channel numbers and availability may vary slightly among the over 100 providers, such as Cablelink (channel 54) or Royal Cable (channel 304), but it is generally positioned within basic to premium sports packages to cater to enthusiasts. Both SD and HD feeds are supported where infrastructure allows, providing flexibility for viewers based on their subscription level and equipment capabilities. As a Philippines-centric network, TAP Sports distribution is limited to domestic cable and satellite services, with no official international carriage outside the country to maintain its focus on local and regional sports interests. Recent expansions to digital streaming platforms have broadened access beyond traditional TV, including availability on Blast TV for live and on-demand content, as covered in subsequent updates.

2024–2025 Updates

In 2025, TAP Sports expanded its reach by launching on , providing free ad-supported access to select live and on-demand content for Philippine viewers, including programming such as , SmackDown, and NXT. This addition aligned with broader efforts to enhance accessibility amid growing competition in sports streaming, as , the primary distributor for TAP Sports, reported over 2 million subscribers and targeted one million new app registrations through platforms like by mid-2026. Access to TAP Sports via Cignal Play operates on a subscription model, requiring enrollment in eligible postpaid plans starting at PHP 290 or themed packs like the Sports Action Basic Pack at PHP 300, which include live sports broadcasts and require ongoing monthly payments for continued viewing. In July 2025, TAP Digital Media Ventures secured new broadcasting rights for Manny Pacquiao's boxing match against , airing exclusively on TAP Sports across cable, streaming, and free platforms like and . On September 1, 2025, TAP Sports ceased its terrestrial broadcast on BEAM TV, where it was carried nationwide on digital subchannels, and was replaced by UFC TV. The channel continues on cable, satellite, and streaming platforms. Meanwhile, content on TAP Sports continued under a license renewed in late 2023, ensuring availability of weekly shows through at least 2026 without interruption in the Philippine market.

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    To Our Valued Subscribers, Load your Prepaid account or pay your ...
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