Taiwan Mobile
Taiwan Mobile Co., Ltd. (TWM; Chinese: 台灣大哥大) is a major telecommunications company headquartered in Taipei, Taiwan, that provides integrated mobile, fixed-line, broadband, and digital services to over 10 million customers nationwide.[1][2] Founded in February 1997, Taiwan Mobile has grown into the second-largest telecom operator in Taiwan, capturing approximately 32% of the mobile subscriber market as of June 2024, behind market leader Chunghwa Telecom.[3][4] The company operates through a diverse portfolio that includes mobile voice and data services, high-speed internet, cable television via its subsidiary Taiwan Broadband, and innovative digital offerings such as 5G networks, cloud gaming, streaming platforms like MyVideo and Disney+, IoT solutions, cybersecurity, electric vehicle charging, and telecom finance.[1][5][3] A key milestone in its expansion occurred on December 1, 2023, when Taiwan Mobile merged with rival operator Taiwan Star, consolidating its market position and enabling enhanced service capabilities in a competitive landscape dominated by three major players.[1] This integration has supported the company's "Telco+Tech" strategy, emphasizing beyond-5G innovations, generative AI, and ESG commitments, which earned it the highest "A" rating from the Carbon Disclosure Project and inclusion in the Dow Jones Sustainability Indices World Index.[1][6] Led by President Jamie Lin since 2019, who also chairs venture capital firm AppWorks, Taiwan Mobile reported record-high annual revenue of NT$199.4 billion in 2024, reflecting strong growth in its core telecom and diversified tech segments while employing 6,894 staff as of the end of 2024.[7][8][1] As a subsidiary of the Far Eastern Group conglomerate under Chairman Richard Tsai, the company continues to prioritize digital transformation and sustainable development in Taiwan's evolving telecom sector.[3][7]Overview
Company Profile
Taiwan Mobile Co., Ltd. (TWM) was founded on February 25, 1997, as Pacific Cellular Corporation and later renamed Taiwan Cellular Corporation before adopting its current name in 2005.[8][9] The company is headquartered at 12F, No. 88, Yanchang Road, Xinyi District, Taipei, Taiwan.[2] As of the end of 2024, Taiwan Mobile and its subsidiaries employed 10,645 people on a consolidated basis.[10] Taiwan Mobile operates as Taiwan's second-largest telecommunications provider, offering a comprehensive "Quadruple Play" model that integrates mobile communications, fixed-line telephony, broadband internet, and cable television services.[3][10] The company has expanded beyond traditional telecom into digital services, including e-commerce through affiliates like momo.com and media entertainment offerings.[1] This diversified portfolio supports its "Telco+Tech" strategy, focusing on AI, fintech, and enterprise solutions.[10] As a publicly traded entity, Taiwan Mobile has been listed on the Taiwan Stock Exchange (TWSE: 3045) since August 26, 2002.[11] It forms part of the Fubon Financial Holding Co. conglomerate, which provides financial and strategic backing through various subsidiaries and affiliates.[10] Taiwan Mobile holds the second-largest share of mobile subscribers in Taiwan, trailing only Chunghwa Telecom.[3]Market Position
Taiwan Mobile holds the position of the second-largest mobile operator in Taiwan, with a subscriber base of approximately 10 million following its 2023 merger with Taiwan Star Telecom, which significantly boosted its market presence.[12][13] This places it behind market leader Chunghwa Telecom but ahead of Far EasTone Telecommunications, the two primary rivals in a competitive landscape dominated by these three major players.[14][15] The broader Taiwanese mobile market features high saturation, with 30.4 million cellular connections active as of early 2025, equivalent to a 131% penetration rate relative to the population of about 23.2 million.[16] Taiwan Mobile's operations contribute substantially to this ecosystem, benefiting from the country's advanced infrastructure and widespread 5G adoption, where it maintains a strong competitive stance through spectrum holdings and network investments.[17] In recognition of its performance, Taiwan Mobile ranked in the global top 100 of TIME magazine's "World's Most Sustainable Companies of 2025" list, marking it as the sole Taiwanese telecommunications firm in that category.[18] Looking ahead, the overall Taiwanese mobile service revenue is forecasted to grow modestly from USD 5.9 billion in 2025 to USD 6.2 billion by 2030, driven by 5G expansion and data usage increases, supporting sustained opportunities for key operators like Taiwan Mobile.[19][20]History
Founding and Early Development
Taiwan Mobile traces its origins to the diversification efforts of Pacific Electric Wire & Cable Co., Ltd. (PEWC), a prominent Taiwanese manufacturer founded in 1950, which began venturing into telecommunications in the mid-1990s. PEWC acquired a 5% stake in Iridium LLC, a global satellite communications project, in 1994, marking its initial foray into the sector. Building on this, PEWC led a consortium that secured a personal communications services (PCS) license in Hong Kong in 1995, establishing P Plus Communications as a GSM operator there. These investments positioned PEWC as an emerging player in mobile telecommunications, leveraging its cable manufacturing expertise for network infrastructure needs.[21][22][23] In February 1997, PEWC established Pacific Cellular Corporation (PCC) as a subsidiary to enter Taiwan's burgeoning mobile market, amid rapid popularization of cellular services following government liberalization. PCC won one of six 2G GSM licenses awarded by Taiwan's Directorate General of Telecommunications in January 1997 and launched commercial operations later that year on the 1800 MHz band, focusing on nationwide coverage rollout. As one of the first private operators, PCC competed in a market initially dominated by state-owned Chunghwa Telecom, quickly building a subscriber base through aggressive expansion and service innovations. By 2000, it held approximately 24% market share. The company rebranded from Pacific Cellular to Taiwan Cellular Corporation in the late 1990s and further to Taiwan Mobile Co., Ltd. in 2005 to reflect its growing national presence.[24][25][26][27][28] Through the early 2000s, Taiwan Mobile prioritized organic growth by enhancing network coverage across urban and rural areas, investing in base stations and spectrum efficiency to attract subscribers in a competitive landscape featuring Chunghwa Telecom as the primary rival alongside other private entrants like Far EasTone and KG Telecom. Subscriber numbers expanded steadily, reaching millions by mid-decade, supported by marketing campaigns and value-added services such as prepaid options. This period solidified its position as a key duopoly contender with Chunghwa Telecom in terms of market influence.[24][27]Key Mergers and Expansions
In 2007, Taiwan Mobile expanded its operations beyond mobile services through strategic acquisitions in the fixed-line sector. The company acquired an 84% stake in Taiwan Fixed Network (TFN), a newly incorporated fixed-line provider, in April 2007, increasing it to full ownership by December 2007 and subsequently merging TFN into its structure.[29][30] This move positioned Taiwan Mobile as Taiwan's second-largest fixed-line provider by integrating TFN's infrastructure.[29] Concurrently, Taiwan Mobile acquired a 45% stake in Taiwan Telecommunication Network Services (TTN), a leading internet service provider, in August 2007, raising it to 100% by August 2008 and merging TTN into TFN.[30][29] The integration of TFN enabled Taiwan Mobile to enter fixed broadband and cable TV markets, diversifying its offerings to include quadruple-play services combining mobile, fixed-line, internet, and media.[30] A significant milestone occurred in 2023 with the merger of Taiwan Mobile and Taiwan Star Telecom (T Star), approved by the National Communications Commission (NCC) on January 18, 2023, under conditions requiring 99% 4G and 98% 5G population coverage by 2027, billions in network investments, subscriber rights protections for 4.76 million T Star users, spectrum resolution by June 2024, and NT$3.2 billion for digital inclusion initiatives.[31] The merger was officially consummated on December 1, 2023, after regulatory clearances from the NCC, Financial Supervisory Commission, and Securities and Futures Bureau.[29][32] This acquisition enhanced Taiwan Mobile's 5G spectrum holdings by incorporating T Star's assets in the 900MHz, 2100MHz, 2600MHz, and 3500MHz bands, enabling up to 100MHz bandwidth on the 3.5GHz band plus 700MHz low-band coverage, and expanded the subscriber base to 10.13 million as of December 2023 for improved value-based competition.[32][29] Following the merger, Taiwan Mobile emphasized green energy initiatives and digital innovation to support sustainability and growth. Infrastructure integration from the merger, including base station consolidation, is projected to save 100-200 million kWh of electricity annually, aligning with the company's RE100 commitment for 100% renewable energy by 2040 and investments in solar (phase one) and wind (phase two) energy development.[33][29] In digital innovation, the company advanced its "Telco+Tech" strategy, fostering a 5G AIoT ecosystem with nearly 300 partners, AI-driven services like cybersecurity and anti-fraud tools, big data analytics via TWMax, and e-commerce enhancements through the momo platform.[32][29] These efforts narrowed the subscriber gap with market leader Chunghwa Telecom to 1.46-1.92 million, bolstering overall market share. The merger synergies continued to drive growth, contributing to record annual revenue of NT$199.4 billion in 2024.[29][34]Services and Operations
Mobile Communications
Taiwan Mobile's mobile communications services form the core of its telecommunications portfolio, offering a range of prepaid and postpaid plans designed to cater to diverse user needs. Prepaid options, such as the 5G Prepaid Card plans ranging from NT$300 to NT$999 with data allowances from 6GB to 60GB, provide flexibility for short-term users without contracts, while postpaid plans like the 5G Rate Plans from NT$599 to NT$2,699 monthly include unlimited intra-network calls, inter-network minutes up to 960, and data from 4GB to 150GB plus bonuses. International roaming is supported across these plans, enabling seamless connectivity in over 200 destinations with features like VoLTE and Wi-Fi calling. For enterprises, Taiwan Mobile delivers tailored mobile solutions through TWM Solution, integrating wireless voice, data, MVPN, and system integration services to support business operations and network management.[35][36][37][38] Innovations in mobile services have focused on enhancing accessibility and integration since the rollout of 5G in Taiwan in 2020. The company introduced eSIM support around that time, initially for prepaid plans, allowing digital activation without physical cards and compatibility with devices like iPhone 12 series and later models, which simplifies setup for users. Bundled 5G plans post-2020, such as those combining mobile data with media subscriptions like Disney+, have been offered to provide added value, with options like the 5G Disney+ SIM Only Plans emphasizing entertainment alongside connectivity. These advancements are enabled by Taiwan Mobile's advanced 5G network infrastructure.[39][37][40] To appeal to its customer base, Taiwan Mobile emphasizes targeted offerings for specific demographics, including youth-oriented tariffs through the Student Prepaid Card plans, which provide 60- or 90-day unlimited data (with 60GB hotspot limits) for NT$2,600 to NT$3,300, featuring free intra-network calls and discounted rates to support educational and social needs. Family plans are addressed via household-oriented options like the 4G LTE Rate Plans for Household, which bundle multiple lines with home Wi-Fi routers under 24- or 36-month contracts, promoting shared data and cost savings for multi-device households. These strategies help maintain a loyal subscriber base exceeding 10 million mobile users.[41][42][43] Quadruple play integration plays a key role in cross-selling mobile services, bundling them with fixed-line telephony, broadband internet, and media content under the "TIME" strategy to create comprehensive packages. For instance, Doubleplay Plans combine 5G mobile services with broadband speeds from 60Mbps to 150Mbps, allowing customers to access discounted rates and unified billing for mobile voice, data, home internet, and cable TV, thereby enhancing customer retention through convenience and value-added perks like media streaming. This approach has driven service adoption by leveraging synergies across Taiwan Mobile's ecosystem.[43][44][40] In recent performance, Taiwan Mobile's mobile service revenue reached a nine-year high in the third quarter of 2025, reflecting strong demand for its 5G-enabled plans and bundled offerings amid growing data consumption.[45]Fixed-Line and Broadband Services
Taiwan Mobile provides fixed-line voice services through its subsidiary Taiwan Fixed Network (TFN), which operates as one of Taiwan's four major fixed network providers alongside Chunghwa Telecom, New Century Infocomm, and Asia Pacific Telecom.[46] These services include local and long-distance calling, utilizing VoIP-based solutions such as Enterprise E Phone and PBX E Phone for both residential and business customers, enabling cost-effective intra- and inter-network communications.[38] Following the acquisition of an 84% stake in TFN in April 2007 and full ownership in December 2007, Taiwan Mobile integrated TFN's infrastructure to expand its fixed-line offerings. In August 2008, it merged Taiwan Telecommunication Network Services into TFN to solidify its position as Taiwan's second-largest fixed-line operator.[47][48] In broadband services, Taiwan Mobile delivers high-speed internet access primarily through hybrid fiber-coaxial (HFC) networks and DOCSIS 3.0/3.1 technology, in partnership with cable TV system operators, targeting household and enterprise users.[49] Additional options include ADSL-based access over fiber optics, copper wires, or Metro Ethernet, with download speeds reaching up to 1 Gbps in select plans under the Kbro brand, such as 1G/500M configurations for residential customers.[50] These services emphasize reliable connectivity for streaming, remote work, and data-intensive applications, with Taiwan Mobile's fixed broadband contributing to the country's overall 12th global ranking in fixed download speeds as of September 2025.[51] The company's fixed network coverage became nationwide following the 2007 TFN acquisition, serving both urban residential segments and business clients across Taiwan with integrated voice and data solutions.[52] Bundling options under Taiwan Mobile's portfolio combine broadband with fixed voice and mobile plans, offering discounted packages that enhance user value through converged services.[49] Post the December 2023 merger with Taiwan Star Telecom, Taiwan Mobile has leveraged combined resources to improve overall network infrastructure, including enhancements to broadband access in underserved rural areas as part of broader spectrum and coverage optimizations.[32] This integration supports quadruple-play synergies, blending fixed broadband and voice with mobile and media for comprehensive home connectivity.[43]Media and Additional Offerings
Taiwan Mobile offers cable television services through its Super MOD platform, which provides a wide range of high-definition digital content, including live channels, on-demand video, and interactive applications integrated with IPTV capabilities.[43] Operated via subsidiaries such as TFN Media Co., Ltd. and various cable TV operators like Yeong Jia Leh Cable TV Co., Ltd., Super MOD delivers pay TV, 4K content, and OTT streaming, serving as the fourth-largest multi-system operator (MSO) in Taiwan with coverage of approximately 11% of households.[53] These services are delivered over the company's broadband network, enabling seamless integration with high-speed fiber-optic internet.[53] In the digital services domain, Taiwan Mobile's MyVideo streaming app specializes in movies, series, and other video-on-demand content, often bundled with telecom plans to enhance customer value.[53] MyVideo supports multi-device access, including smart TVs and in-car systems, and leverages AI-powered transcoding for improved streaming quality.[53] The platform has expanded through exclusive partnerships with global entertainment providers, such as the 2023 memorandum of understanding with Warner Bros. Discovery to bolster film and TV content offerings.[54] Beyond media, Taiwan Mobile provides IoT solutions tailored for smart homes and enterprise applications, including device connectivity via the Matter IoT standard, 5G AIoT integrations, and platforms like MyCharge for electric vehicle charging.[53] These offerings support environmental monitoring, smart metering, and digital home ecosystems, with deployments completed across various sectors.[55] Additionally, the company integrates digital wallet functionalities, such as mocoins and OPPay buy-now-pay-later services, enabling QR code payments, e-ticket handling, and installment options within its ecosystem.[53] Post-2023, Taiwan Mobile has accelerated growth in 5G-enabled media through strategic alliances, including collaborations with AppWorks and momo for AI-driven content and e-commerce synergies, alongside MyVideo's global deals to enrich 5G streaming experiences.[53] This expansion aligns with rising 5G penetration exceeding 43% among postpaid users as of September 2025, facilitating enhanced video and interactive services.[53][45] The media segment contributes significantly to revenue diversification, with the Home Business Group—including cable TV—generating NT$5,894 million in 2024, where cable TV accounted for about 50% of that revenue, helping offset traditional telecom fluctuations as part of the company's broader "beyond connectivity" strategy comprising 59.4% of total revenue.[53][56]Network Infrastructure
Mobile Network Technologies
Taiwan Mobile began its mobile network operations with the launch of 2G GSM services in the 1800 MHz band, following the acquisition of the first nationwide private operator license in December 1997 and the start of commercial operations in January 1998.[57] The company transitioned to 3G technologies with the introduction of UMTS/WCDMA services in May 2005 on the 2100 MHz band, followed by 3.5G HSDPA enhancements in January 2007 to support higher data speeds.[57] These legacy networks were phased out as part of industry-wide regulatory changes, with UMTS services on 2100 MHz terminating on December 31, 2018, after the expiration of 3G licenses issued by the National Communications Commission (NCC); the remaining 3G voice services were fully shut down in June 2024.[58][59][60] The refarmed 2100 MHz spectrum was subsequently repurposed for LTE services, enabling a smoother migration to advanced 4G capabilities.[21] Building on this foundation, Taiwan Mobile deployed 4G LTE services starting in June 2014 on the 700 MHz band (Band 28), which provided broad coverage for voice and data.[57] The network expanded to include the 1800 MHz band (Band 3) in September 2014 and the 2600 MHz band (Band 7) by late 2015, following spectrum auctions managed by the NCC.[21] In March 2015, the company acquired additional 5 MHz x 2 spectrum in the 700 MHz band, achieving contiguous 20 MHz bandwidth for enhanced LTE performance—the only operator in Taiwan to do so at the time.[57] To boost network capacity and speeds, Taiwan Mobile introduced LTE-Advanced features in 2015, including carrier aggregation across the 700 MHz and 1800 MHz bands as early as August 2014, marking the first such implementation in Taiwan.[57] Multiple-input multiple-output (MIMO) technology was integrated into these deployments to improve spectral efficiency and throughput, particularly in high-density areas.[61] By the end of 2015, these enhancements supported LTE coverage reaching 99% of Taiwan's territory, with a focus on urban centers where data demand was highest.[61] Pre-5G efforts emphasized ongoing expansions into rural areas to bridge coverage gaps, leveraging low-frequency bands like 700 MHz for better penetration in less dense regions while prioritizing urban infrastructure upgrades.[61] This evolution of mobile radio access technologies laid the groundwork for the subsequent transition to 5G networks.5G Deployment and Coverage
Taiwan Mobile launched its commercial 5G services on July 1, 2020, utilizing the 3.5 GHz (n78) and 28 GHz (n257) frequency bands to provide initial high-speed connectivity in urban areas.[62][63][64] The rollout focused on mid-band and millimeter-wave spectrum to enable enhanced mobile broadband experiences, with early deployments emphasizing dense population centers.[65] The company's 5G network expanded significantly following the completion of its merger with Taiwan Star Telecom in December 2023, which integrated additional resources and accelerated nationwide deployment.[12] This merger added low-band 700 MHz spectrum holdings, totaling 60 MHz in sub-1 GHz frequencies, improving indoor penetration and rural coverage while complementing the existing higher-band assets.[66][67] By the end of 2024, Taiwan Mobile achieved 97.2% population coverage for its 5G network, surpassing the initial 85% target and positioning it for near-complete nationwide availability in 2025.[68] The operator has prioritized urban areas for 5G Standalone (SA) architecture implementation, deploying a cloud-native core since 2021 to support advanced features like network slicing and ultra-reliable low-latency communications.[69] This SA focus enables seamless integration with edge computing solutions, facilitating low-latency applications such as augmented reality and industrial automation in metropolitan hubs.[70] Performance metrics from independent analyses highlight Taiwan Mobile's 5G capabilities, with Opensignal reporting an average 5G download speed of 183 Mbps in the first half of 2025, placing it third among Taiwanese operators.[71] Latency remains competitive, supporting real-time services, though overall 5G availability reached 69.3% across the market during this period.[72] Looking ahead, Taiwan Mobile is conducting trials for 5G-Advanced (5G-A) technologies to enhance spectral efficiency and support emerging use cases like extended reality, with modernization efforts underway as of late 2024. In October 2025, the company trialed technology boosting 5G upload speeds by 30% to 260 Mbps.[73][74] Additionally, the company is optimizing its 5G infrastructure for green energy, aiming for 100% renewable energy usage by 2040 through energy-efficient base stations and alignment with national sustainability policies.[75][76]Corporate Affairs
Subsidiaries and Affiliates
Taiwan Mobile operates through several key wholly-owned and majority-owned subsidiaries that support its core telecommunications, media, and digital services. Taiwan Fixed Network Co., Ltd. (TFN; 100% owned), acquired in 2007, is responsible for fixed-line telephony and broadband internet services, serving as Taiwan's largest private fixed telecommunications operator and providing integrated ICT solutions under the "Taiwan Solution" brand.[77][78] Taiwan Telecommunication Network Services Co., Ltd. (TTN), also integrated following its 2007 acquisition by a Taiwan Mobile subsidiary, focuses on enterprise-level networking and internet services, enabling advanced connectivity for business customers through high-speed data infrastructure.[79][80] In December 2023, Taiwan Mobile completed a full merger with Taiwan Star Telecom Corporation Limited (T Star), absorbing its operations to enhance mobile spectrum holdings and subscriber base, resulting in a combined entity serving over 10 million customers with expanded 5G capabilities.[32][12] Among other affiliates, TFN Media Co., Ltd. (TFNM; subsidiary of TFN), operates as the fourth-largest multi-system operator (MSO) in Taiwan's cable television market, delivering pay TV, broadband, and fixed-mobile convergence services in regions including Sinjhuang, Sijhih, and Ilan County under the "Taiwan Broadband" brand.[77] Taiwan Mobile holds significant stakes in media entities, such as through TFNM's involvement in content distribution platforms.[77][53] International partnerships remain limited, primarily supporting roaming and cross-border enterprise services. The post-merger structure has streamlined operations, fostering synergies in 5G deployment and IoT applications across subsidiaries to optimize resource allocation and service integration.[29]Ownership and Governance
Taiwan Mobile's ownership is dominated by Fu Chi Investment Co., Ltd., which holds approximately 41.3% of the company's shares as of May 2025, serving as the controlling entity within the broader Fubon Group structure.[81] This stake is attributed to the Tsai family, including Daniel M. Tsai and Richard M. Tsai, who exercise significant influence through Fu Chi Investment, aligning Taiwan Mobile's strategic direction with Fubon Financial Holding Co.'s interests.[53] Other Fubon-affiliated entities, such as Fubon Life Insurance Co., Ltd., contribute an additional 4.05% stake, reinforcing the group's overall control exceeding 45% when aggregated.[82] The remaining shares constitute a public float traded on the Taiwan Stock Exchange (TWSE) under the ticker 3045, with substantial holdings by institutional investors including financial institutions (14.83%) and foreign entities (16.78%) as of July 2025.[82] This structure supports broad market participation while maintaining Fubon's dominant position, with no single other shareholder exceeding 11% individually.[53] The board of directors comprises 9 members, including five independent directors, chaired by Daniel M. Tsai of the Fubon Group, who also serves as a representative of Fu Chi Investment Co., Ltd.[53] Executive leadership features President and CEO Jamie Lin, alongside key directors such as Richard M. Tsai and representatives from Fubon affiliates, ensuring alignment with group-wide objectives; the board's term runs from 2023 to 2026.[53] Corporate governance at Taiwan Mobile adheres to the Taiwan Securities and Exchange Act, with oversight from specialized committees including the Audit Committee (composed entirely of independent directors), Remuneration and Nomination Committee, and ESG Steering Committee.[53] Following the 2023 merger with Taiwan Star Cellular Corporation, the company implemented governance adjustments for unified management, such as enhanced integration of ESG initiatives targeting net-zero emissions by 2040 and 100% renewable energy usage, alongside quarterly reviews of cyber security and data privacy policies.[53] These measures emphasize ethical standards, risk management, and sustainability reporting in line with international benchmarks.[53]Financial Performance
Revenue and Profit Trends
Taiwan Mobile's consolidated revenue has shown steady growth over the past decade, increasing from NT$116.1 billion in 2015 to NT$199.4 billion in 2024.[83][84] This expansion reflects a compound annual growth rate of approximately 6%, driven primarily by advancements in 5G infrastructure and strategic mergers, including the acquisition of Taiwan Star Telecom in December 2023, which added significant subscriber base and spectrum assets.[29] In terms of revenue breakdown, the telecommunications segment, encompassing mobile and fixed-line services, accounted for about 39% of total revenue in 2023 at NT$71.5 billion, while the media and broadband segment contributed around 3% or NT$6.3 billion.[29] The remaining portion, approximately 57%, derived from other offerings, notably the retail e-commerce operations through subsidiary momo.com, which generated NT$109.2 billion.[29] This diversification has helped stabilize revenue streams amid varying market conditions in core telecom activities. Net profit trends demonstrate resilience, with annual figures hovering between NT$11 billion and NT$13 billion from 2019 to 2023, reaching a four-year high of NT$12.3 billion in 2023, and rising to NT$13.8 billion in 2024.[29][85] EBITDA in the telecom segment grew by about 5% year-over-year in recent periods, supported by operational efficiencies post-merger.[29] Key drivers include subscriber growth, which expanded to over 10 million mobile users following the Taiwan Star integration, and improvements in average revenue per user (ARPU) through premium 5G services and bundled offerings.[29] Challenges impacting margins have included intense competition from rival telecom operators and regulatory fees associated with spectrum auctions and compliance.[29] These factors have occasionally pressured profitability, though strategic cost controls and diversification into high-margin retail have mitigated effects. In early 2025, quarterly revenue showed modest upticks, continuing the positive momentum from prior years.[86]| Year | Consolidated Revenue (NT$ billion) | Net Profit (NT$ billion) |
|---|---|---|
| 2015 | 116.1 | N/A |
| 2019 | 124.4 | 13.3 |
| 2020 | 132.9 | 12.4 |
| 2021 | 156.1 | 12.8 |
| 2022 | 172.2 | 11.0 |
| 2023 | 183.3 | 12.3 |
| 2024 | 199.4 | 13.8 |